adobo Talks Podcast | The Business of Creativity

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The adobo Talks Podcast explores what it takes to create work that not only exists but also reaches audiences, scales across platforms, and delivers lasting impact. We’ll also uncover the systems and infrastructure that carry creativity from inspiration to influence. Season 2 of the adobo Talks Podcast is powered by Globe. Follow us for more compelling insights: Website: adobomagazine.com Facebook: facebook.com/adobomagazine X: x.com/adobomagazine Instagram: instagram.com/adobomagazine YouTube: https://www.youtube.com/@adobomagazine

  1. Oct 15

    adobo Talks Podcast S2 E2: The Brief Has Changed: Creating for a Connected Audience

    The most consequential shift in Philippine advertising didn't come from inside agencies — it came from the moment mobile data became affordable, and the Filipino audience moved into the palm of their hand. In this episode, AdSpark CEO Manny Fernando and Armada Brands Marketing Director and former GIGIL Partner and Creative Director Jeano Cruz examine what that shift actually demands of the industry now. Between them sits a more uncomfortable truth: the brief has changed, but much of the industry is still writing it the old way. A mobile-first public is faster, more fragmented, and more demanding than the one the industry's current frameworks were built for. This episode asks whether agencies are genuinely operating with that reality at the center of their work — or whether they are still catching up to an audience that has already moved ahead of them. Season 2 of the adobo Talks Podcast is powered by Globe. Hosted on Acast. See acast.com/privacy for more information.

    adobo Talks Podcast S2 E2: The Brief Has Changed: Creating for a Connected Audience

  2. Aug 25

    adobo Talks Podcast S2 E1: Creative Placemaking: Designing Spaces Where People Live, Work, and Dream

    Episode 1 of Season 2 of the adobo Talks Podcast takes a close look at environments that transform creativity from an individual pursuit into a collective force. Creative Economy Council of the Philippines President Paolo Mercado and Ayala Land Creative Director Paloma Urquijo Zobel de Ayala discuss creative placemaking and how businesses can use arts, culture, and design to enrich communities. They also explore what makes creative placemaking successful—from motivation and principles to sustained effort and the infrastructure that supports it. Season 2 of the adobo Talks Podcast is powered by Globe. Hosted on Acast. See acast.com/privacy for more information.

    adobo Talks Podcast S2 E1: Creative Placemaking: Designing Spaces Where People Live, Work, and Dream

  3. 06/23/2025

    adobo Talks Podcast: The Business of Creativity | Guiding Gen Z: EY GDS Philippines Women Leaders on Building Tech Careers

    In this special episode of the adoboTalks podcast, EY GDS Philippines Threat Detection and Response Analyst Ninna Manzano sits down with EY GDS Philippines Service Excellence Leader Audrey Samson and EY GDS Philippines Consulting SAP Practice Leader Pamela Repotente, to talk about growth, leadership and wellness in the workplace. They share how EY GDS supports women through continuous learning, work-life integration and a culture that supports every facet of who they are — as professionals and as people. Hosted on Acast. See acast.com/privacy for more information.

    adobo Talks Podcast: The Business of Creativity | Guiding Gen Z: EY GDS Philippines Women Leaders on Building Tech Careers

  4. 10/25/2024

    adobo Talks Podcast: The Business of Creativity | Special Ep: YouTube Works Awards 2024 Juror on Juror

    In this special episode of the adoboTalks Podcast, Manny Gonzales, Ogilvy Consulting Philippines Head and Digital Marketing Association of the Philippines (DMAP) President, and Dennis Perez, Digital Marketing, Media and dCommerce Lead for Unilever Beauty & Wellbeing Southeast Asia, sat down to interview one another about their recent experience judging the YouTube Works Awards 2024. Hosted on Acast. See acast.com/privacy for more information.

    adobo Talks Podcast: The Business of Creativity | Special Ep: YouTube Works Awards 2024 Juror on Juror

  5. 09/04/2024

    Ep. 13: Gigil Gets Real

    For the season finale of the adoboTalks Podcast, Gigil Founding Partner Badong Abesamis answers burning questions about what makes the agency tick, wrestling with controversy, and comparisons to international work. Hosted on Acast. See acast.com/privacy for more information.

    Ep. 13: Gigil Gets Real

  6. 08/01/2024

    Ep. 12: Lessons from Things

    Vogue Philippines Editor-in-Chief Bea Valdes shares lessons she's learned from a lifetime of art, design, writing, and curation, and how it all culminates in her vision for the magazine. Hosted on Acast. See acast.com/privacy for more information.

    Ep. 12: Lessons from Things

  7. 06/12/2024

    Ep. 11: Filipino Stories, Foreign Screens

    Director Erik Matti shares stories from his more than 30-year career and gives tips on creating Filipino films for a global audience. Hosted on Acast. See acast.com/privacy for more information.

    Ep. 11: Filipino Stories, Foreign Screens

  8. 05/09/2024

    Ep. 10: The Sound of Success

    Hit Productions President and Managing Partner Vic Icasas drops by the adoboTalks Podcast to share his insights on what it takes to be the most-awarded audio production company in the Philippines. Hosted on Acast. See acast.com/privacy for more information.

    Ep. 10: The Sound of Success
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About

The adobo Talks Podcast explores what it takes to create work that not only exists but also reaches audiences, scales across platforms, and delivers lasting impact. We’ll also uncover the systems and infrastructure that carry creativity from inspiration to influence. Season 2 of the adobo Talks Podcast is powered by Globe. Follow us for more compelling insights: Website: adobomagazine.com Facebook: facebook.com/adobomagazine X: x.com/adobomagazine Instagram: instagram.com/adobomagazine YouTube: https://www.youtube.com/@adobomagazine

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