Build Your Remarkable Practice for Chiropractors

Dr. Bobby Ilijasevic and Dr. Lona Cook
  • 5.0 (11)
  • Management
  • Updated Weekly

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

  1. 4d ago

    135 - The Art of Showing Up: Building a Practice Through Service and Perseverance

    How do you build opportunities in your practice before you know whether showing up will actually pay off? Dr. Lona and Dr. Andrew explore why some of the most valuable practice growth happens when you keep showing up in service before the outcome is obvious. From community outreach and building professional relationships to developing certainty and learning how to communicate chiropractic simply, they look at what happens when you stop measuring every effort by its immediate return. The work that feels unproductive today may be building trust, skill, relationships, and opportunities you cannot see yet. Consistently showing up with something useful to offer gives both you and your practice the chance to grow into opportunities that rarely appear overnight. Key Highlights 01:25 – What younger chiropractors may miss when they look at someone further down the road and only see the finished result. 04:21 – The less glamorous beginning behind an opportunity that eventually led to working with some of the world's top CrossFit athletes. 07:09 – A simple reminder about why the place you start rarely looks like the place you ultimately want to end up. 09:00 – Learning to show up before you feel ready and recognizing that same quality in the people around you. 10:24 – Why continuing to serve in the schools mattered even when staying at the practice would have felt far more productive. 12:00 – The connection between being of service and the opportunities that begin to appear when that remains the reason you show up. 13:27 – Where certainty starts to develop when a young chiropractor is still wondering whether their own chiropractic actually works. 15:26 – How community involvement can build familiarity and trust before anyone ever decides to become your patient. 18:20 – An unexpected lesson from explaining chiropractic to four- and five-year-olds that changed the way one doctor communicates with adults. Resources MentionedLearn more about the TRP Remarkable Practice Immersion - Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/    To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    135 - The Art of Showing Up: Building a Practice Through Service and Perseverance

  2. Sep 24

    134 - Building a Stronger Practice Team: The Right Person in the Right Role

    How do you know when a team member is no longer the right fit for your practice? It starts with getting clear on whether the problem is the person, the role, the communication, or the expectations around the work. Dr. Lona and Dr. Rachel Hovey explore how regular team rhythms, clear roles, mission and vision, and honest one-on-one conversations help practice owners address misalignment before it becomes personal. They also challenge owners to look at their own leadership and communication before assuming the employee is the problem. When those structures are in place, difficult conversations become clearer, strong team members have room to grow, and decisions about who stays, who shifts roles, and who moves on can be made around what the practice actually needs. Key Highlights 01:03 – The uncomfortable reality of knowing a team member may no longer be the right fit but continuing to let the situation ride. 02:11 – What the pause before calling someone an A player may reveal about how clearly the role has actually been defined. 03:17 – Why wanting a different outcome in your practice eventually requires looking at the people and behaviors you have been willing to tolerate. 04:11 – Separating your feelings about a team member from whether that person still fits the role, mission, and direction of the practice. 05:44 – The possibility that a struggling team member may be growing out of a role without either of you recognizing it yet. 07:15 – Before deciding someone is the problem, a practical reason to look at your own communication rhythms first. 08:20 – When tension with a team member may point to the wrong role rather than the wrong person. 09:31 – A bigger question for practice owners about whether the positions they create actually give great people somewhere to grow. 11:43 – A simple place to begin when you know a team conversation needs to happen but have been putting it off. 13:02 – Why changing the way you ask for team input can uncover ideas you may never hear in an off-the-cuff meeting. 18:11 - Dr. Kevin connects with Margaret Rosloniec from Success Partner Fortis to reveal how the right financial infrastructure fuels scalable, sustainable growth for modern practices. They break down how Fortis automates recurring revenue, stabilizes cash flow, and removes front-desk friction so teams stay focused on mission over money. When payments become seamless and reliable, growth stops being limited by systems and starts being driven by vision.  Resources MentionedFor more information about Fortis please visit: https://fortispay.com/ .To book a meeting with Fortis, please visit:  https://hubs.ly/Q03FRwtC0   To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    134 - Building a Stronger Practice Team: The Right Person in the Right Role

  3. Sep 17

    133 - When Your Practice Outgrows the Way You’ve Always Run It

    What does it take to build a chiropractic practice that can keep growing without staying dependent on the owner? It starts with recognizing when the habits, systems, and assumptions that got you here no longer fit the practice you are building. Dr. Lona and Dr. Andrew explore what changes when you start treating the business side of practice with the same commitment you give the art, science, and philosophy of chiropractic. From questioning inherited practice models and understanding the numbers behind sustainability to building a team that offsets your weaknesses, they challenge practice owners to recognize when what got them here will not get them where they want to go. The more willing you are to look closely at your business, keep learning, and adapt the practice to its current season, the better positioned you are to grow without building everything around yourself. Key Highlights 01:54 – Dr. Andrew recalls the moment a successful practice suddenly looked very different once he saw how much he still had to learn. 04:08 – A common scheduling habit raises a bigger question about which parts of your practice exist because they still work and which are simply inherited. 07:19 – What changes when the systems that served a smaller practice begin limiting the practice you are trying to build now. 09:26 – Putting a monetary value on patient care can feel uncomfortable, but avoiding the numbers creates a different problem for the practice owner. 11:21 – One number many doctors rarely calculate may reveal whether delivering care is actually sustainable. 13:32 – A different way to think about nearby practices when the larger opportunity is reaching the people who still are not using chiropractic. 15:28 – Growing beyond an owner-dependent practice requires both expansive thinking and a willingness to look closely at what the numbers are telling you. 17:25 – The team member you need most may be the person whose strengths are almost the opposite of yours. 20:15 – When your practice is stuck, the reason you cannot find the answer yourself may be more obvious than you think. 22:14 – Retention connects the patient experience and the health of the business in a way practice owners cannot afford to overlook. 27:05 - Getting more leads means little if they are not the right people for your practice. Dr. Malcolm speaks with James Chester from Success Partner Blue Rhino AI about a data-driven approach to chiropractic marketing that focuses on qualified prospects, continuously optimized creative, and smarter ad spend to help practices attract patients who are more likely to show up, convert, and stay. Resources Mentioned Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/   For more information about Blue Rhino please visit: https://www.bluerhinoai.com/  To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    133 - When Your Practice Outgrows the Way You’ve Always Run It

  4. Sep 10

    132 - The Science of Chiropractic: Turning Research Into Better Patient Communication

    What can the science of chiropractic reveal that your clinical experience may already be showing you? Research, clinical evidence, and nervous system science can give chiropractors stronger ways to understand outcomes, communicate care, and connect what they see in practice with the philosophy behind it. Dr. Lona explores how to translate complex science into language patients can actually understand, while encouraging chiropractors to stay curious, recognize patterns, and contribute case reports or clinical observations that can help move the profession forward. Key Highlights 02:00 – How publishing chiropractic research changed the way Dr. Lona thinks about the science behind what she sees in practice. 04:10 – A different way to read research by looking at new information through the lens of chiropractic philosophy. 06:18 – Science is more than research papers; curiosity, pattern recognition, and clinical observation all matter. 09:02 – The kinds of questions chiropractors could be asking when clinical outcomes point toward areas worth studying more deeply. 11:52 – Turning research into simple, useful language that helps patients better understand their care. 14:43 – Where the science, philosophy, and art of chiropractic start to come back together in the way you communicate an adjustment. 16:35 – Why the transformations happening in your own practice may be worth documenting through case reports or publication. 19:01 – A practical challenge to use the science of chiropractic more intentionally, communicate it more clearly, and contribute to the profession where you can. 19:57 - The right technology should give chiropractors more time to care for people, not more work to manage. Dr. Pete speaks with Gabriel Doty from Success Partner ChiroHD about building smarter practice management software that streamlines workflows, improves efficiency, embraces meaningful AI innovation, and helps chiropractic practices scale with confidence while preparing for long-term success.     Resources Mentioned Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/   For more information about ChiroHD please visit: https://content.chirohd.com/remarkable-practice  To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    132 - The Science of Chiropractic: Turning Research Into Better Patient Communication

  5. Sep 3

    131 - The Philosophy of Chiropractic: Why Patients Need to Understand Their Care

    Chiropractic philosophy gives you the certainty to understand why you adjust, communicate that purpose clearly, and help patients understand why their care matters. Dr. Lona and Dr. Andrew Alekna explore how chiropractic philosophy shapes the way you practice, from understanding subluxation and developing certainty to improving patient communication and retention. They share how mentorship, continued study, and wrestling with your own beliefs can strengthen your conviction and help you communicate what makes chiropractic different. When you’re clear on the philosophy behind your care, it becomes easier to show up with purpose, explain the value of the adjustment, and give patients a stronger reason to stay engaged in care. Key Highlights 01:52 – Where to start when you know how to adjust but still aren't completely clear on why you do what you do. 03:42 – Consider what chiropractic education could look like if philosophy were woven through the art, science, and business. 05:59 – Two chiropractors can perform a similar adjustment while approaching what they're doing from completely different places. 07:02 – The conversation around subluxation raises a bigger question about what actually makes chiropractic distinct. 09:37 – What can change in practice when you stop believing you're responsible for doing the healing. 11:01 – Dr. Lona shares the advice that pushed her to seek out chiropractors who could deepen her understanding and conviction. 13:14 – Dr. Andrew's path into chiropractic shows what can happen when the philosophy isn't communicated to the patient. 15:40 – When showing up starts feeling difficult, clarity around why you practice may be the piece worth examining. 17:35 – The material that gave Dr. Andrew an entirely different understanding of the profession he was already studying. 19:28 – A deeply personal experience with his father's health shaped the philosophy Dr. Andrew still carries into practice. 22:09 – A practical place to start if your certainty or conviction around chiropractic doesn't feel as strong as you'd like. 23:23 – Patient retention may reveal more about your communication of chiropractic than you realize. 25:43 – A different way to approach philosophical differences within the profession without working against each other. 27:31 – Consider how much opportunity exists when the goal becomes helping more people experience chiropractic rather than competing with other chiropractors. Resources Mentioned Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/   To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo  To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    131 - The Philosophy of Chiropractic: Why Patients Need to Understand Their Care

  6. Aug 27

    130 - The Art of Chiropractic: What Makes a Great Adjustment More Than Technique

    The art of chiropractic is not something you finish learning once your technique looks good. It is built through the physical capacity to adjust for years, the precision to know where and how to deliver force, and the certainty and presence patients feel when your hands make contact. Dr. Lona and Dr. Andrew Alekna discuss what separates simply creating a cavitation from delivering an adjustment with intention, why mentorship and continued hands-on training matter, and how caring for your own body becomes part of caring for your patients. They also explore the less technical side of the art: trusting your analysis, getting out of your own head, staying present at the table, and creating enough playfulness and human connection that practice still has energy. Developing all of these pieces allows the adjustment to become more than a mechanical skill and gives you a better chance of delivering great care without sacrificing your body or your enjoyment of practice. Key Highlights 02:36 – The physical side of the art that becomes increasingly important if you want a long adjusting career. 04:26 – What higher patient volume can reveal about the way you train and care for your own body. 08:01 – A practical way to choose adjusting mentors when your size or body type changes how you deliver force. 09:17 – The experience that challenged Andrew’s assumption that effective adjusting requires physical size. 11:09 – The distinction between creating a cavitation and actually approaching an adjustment with a different intention. 12:11 – Where technique begins to shift from a mechanical process into something far more intuitive. 14:07 – Consider what happens to the adjustment when your mind is somewhere other than the patient in front of you. 15:33 – The role certainty and repetition play when an experienced doctor seems to know exactly where to adjust. 17:27 – A young doctor’s fear raises an important question about where technique ends and trust begins. 20:54 – Why taking yourself less seriously may have more to do with the art of chiropractic than you realize. 26:39 - Financial systems can play a major role in both patient retention and long-term practice growth. Dr. Stephen speaks with Dr. Miles Bosman from Success Partner Cash Practice about creating compliant financial plans, simplifying recurring payments, and building systems that help patients stay committed to care while giving chiropractors greater financial stability and scalability. Resources Mentioned For more information about Cash Practice please visit: https://www.cashpractice.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    130 - The Art of Chiropractic: What Makes a Great Adjustment More Than Technique

  7. Aug 20

    129 - The Four Pillars of Chiropractic Practice Growth

    Becoming a better chiropractor means knowing which part of your practice needs more of your attention—the art, science, philosophy, or business. Dr. Lona and Dr. Andrew Alekna break down these four interconnected pillars and explore what happens when one develops faster than the others. Andrew shares why adjusting came naturally to him while business required intentional work, systems, coaching, and mentorship. They also look at the role philosophy plays in developing certainty, why understanding the science is different from being able to communicate it, and how continued training strengthens what happens both at the table and throughout the practice. Rather than assuming experience will automatically make you better, this conversation offers a practical way to audit where you are today. Identify the pillar that feels least developed, find people who are already strong there, and deliberately build the skills needed to create a practice that is both deeply chiropractic and capable of growing. Key Highlights 02:08 – Meet the four areas worth continually developing if you want to become a more complete chiropractor. 03:00 – Consider what gets lost when practice growth moves faster than your development in the fundamentals of chiropractic. 05:27 – Andrew’s adjusting journey offers a useful look at natural ability versus the skills that still require years of refinement. 07:08 – Explore the philosophical journey that can take you from knowing chiropractic works to developing certainty in the way you personally practice. 09:34 – Athleticism may offer an unexpected advantage when developing the precision, speed, and body awareness required for adjusting. 12:26 – Andrew reveals the pillar that challenged him most—and the limitation he discovered when “winging it” was no longer enough. 14:21 – A useful place to look when chiropractic school hasn't prepared you for the realities of running a practice. 15:20 – “Success leaves clues” becomes a practical strategy for strengthening the areas where you know you're falling short. 16:29 – Try looking at these four pillars as a foundation before focusing on everything you want to build on top of them. 17:28 – Applying a familiar chiropractic principle to your business may change the way you look at stalled practice growth. 18:43 – Andrew’s weakest area eventually became one of the most systematized parts of his practice. 20:31 – Patient communication adds another dimension to the art of chiropractic that technical knowledge alone doesn't teach. 22:04 – Use four practical audit points to identify where your art, philosophy, science, or business needs more work. 24:03 - Bringing X-ray imaging in-house can improve more than convenience. It can strengthen the entire patient care pathway. Dr. Timay speaks with John Conidi from Success Partner Next Healthcare about radiology reporting, reducing medico-legal risk, improving access to follow-up imaging, and helping Australian chiropractors deliver more timely care while creating additional value within their practices. Resources Mentioned For more information about Next Healthcare please visit: https://nexthc.com.au   To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    129 - The Four Pillars of Chiropractic Practice Growth

  8. Aug 13

    128 - Building a Family Chiropractic Practice Through Pediatric Confidence

    Building a family chiropractic practice starts with the doctor’s certainty about why children belong under care. Dr. Lona and Dr. Andrew Alekna explore how personal conviction, pediatric adjusting skills, patient education, and the physical environment of the practice all influence whether families naturally see chiropractic as part of their children’s health. They unpack what changes when doctors become more confident caring for kids, learn to communicate the body’s capacity to adapt and heal, and make the practice visibly welcoming to families. When your philosophy, communication, clinical confidence, and patient experience all tell the same story, parents are more likely to understand why pediatric care belongs in the practice and feel comfortable bringing their children in. Key Highlights 02:07 – A real-life example Dr. Andrew uses to open conversations with parents about chiropractic care for their children. 04:10 – Seeing health through your own children can deepen the way you communicate chiropractic philosophy to other parents. 07:08 – A different way to think about symptoms when the body is actively trying to adapt and heal. 10:31 – The question every doctor should ask about whether their own health choices match what they teach patients. 11:48 – Helping children develop a healthier relationship with their bodies may begin with the language they hear at home. 14:25 – Watch what happens when pediatric care becomes visible enough in the practice that adult patients start asking questions on their own. 15:22 – Before trying to attract more kids, there is one level of certainty the doctor has to develop first. 16:09 – Clinical confidence with children can be built, and there are practical ways to start strengthening that skill set. 19:46 – Once the doctor is ready, the next step is making the practice feel unmistakably welcoming to families. 23:14 – Small changes in playfulness, layout, visuals, and adjusting style can completely change how children experience the office. 25:48 - A thriving practice deserves a financial strategy to match. Dr. Andrew welcomes Bel Gibbons from Success Partner Investorus Strategists to share how personalized financial planning, investment strategies, and long-term wealth creation help chiropractors turn today's success into tomorrow's legacy. Resources Mentioned For more information about Investorus please visit: https://investorus.com.au/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    128 - Building a Family Chiropractic Practice Through Pediatric Confidence
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About

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

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