Build Your Remarkable Practice for Chiropractors

Dr. Bobby Ilijasevic and Dr. Lona Cook
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Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

  1. 095 - Four Transformational Books That Will Shape Your 2026

    2D AGO

    095 - Four Transformational Books That Will Shape Your 2026

    If you’re ready for a different kind of year, this solo teaching walks you through four books that can change the way you think, lead, and serve. Dr. Lona shares why The Four Agreements, Power vs. Force, The Power of Intention, and You Can Heal Your Life have shaped her most as a healer, a business owner, and a human. You’ll hear how each book helps you clean up your words, raise your state, align your intention, and see the mind–body connection in a deeper way so you can lead your team, care for people, and step into 2026 with clearer energy and purpose. Key Highlights 00:57 – Hear why reflecting on what you’ve been feeding your mind sets the stage for a different year instead of repeating 2025 by default. 02:17 – Learn how The Four Agreements helps you take radical ownership of your words, energy, and reactions while letting go of what you can’t control. 04:02 – Explore what it really means to be impeccable with your word, stop taking things personally, and release the need to manage other people’s opinions of you. 05:27 – See how spotting assumptions inside your team changes communication, invites better questions, and keeps everyone from filling in the blanks with stories. 06:37 – Discover why Power vs. Force became a turning point for understanding states of consciousness, human behavior, and how your inner tone shapes your outer life. 08:07 – Connect your nervous system tone to the tone of your life and see why trying to lead, email, or correct people from anger usually multiplies problems. 09:12 – Learn how The Power of Intention can shift how you open a clinic, build systems, and hire a team by focusing on clarity of intent, not just tasks. 10:42 – Hear how bringing intention to small tasks in a busy office turns routines into impact, from huddles and paperwork to adjustments and one-on-one meetings. 12:07 – Dive into You Can Heal Your Life as a simple doorway into mind–body work, using its dictionary-style structure to see how symptoms and stories often move together. 15:07 – Follow a real vertigo case, link it to loss and ungrounding, and see how these four books together can help you enter 2026 with grounded, aligned energy. Books The Four Agreements – Don Miguel Ruiz – https://a.co/d/gREG0UDPower vs. Force – David R. Hawkins, M.D., Ph.D. – https://a.co/d/cvWpjCKThe Power of Intention – Dr. Wayne W. Dyer – https://a.co/d/afiyykNYou Can Heal Your Life – Louise Hay – https://a.co/d/72bUzNk  Resources Mentioned To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    19 min
  2. 094 - From CA to COO: Growing Internal Leaders With Tori Grimm

    DEC 18

    094 - From CA to COO: Growing Internal Leaders With Tori Grimm

    You don’t hire a COO like Tori Grimm, you grow her. This conversation walks you through how a frontline CA can evolve into the operations leader who holds your entire team, builds structure, and frees you up to lead. You’ll hear how Tori moved from check-in, to checkout, to office manager, to COO, and what it took on both sides to make that identity shift feel real instead of forced. Together, Dr. Lona and Tori unpack practical ways to give your team real autonomy without losing accountability, use simple scorecards and one-on-ones to keep everyone aligned, and spot the people who are quietly asking for more responsibility through their actions. They also talk about how personal transformation through care, philosophy events, and TRP immersions keeps your CAs connected to the “big idea” so the chaos feels worth it. If you’re ready to stop being the bottleneck and start nurturing your own Tori, this one will hit home. Key Highlights 00:53 – Hear how Tori’s first team meeting PowerPoint showed she was already thinking like a leader and raised the bar for everyone. 01:58 – Learn how she moved from check-in CA to exams, checkout and financials, then into office manager and COO while still supporting the front desk. 03:58 – Explore the identity shift from “I do everything” owner to true CEO and COO, and why claiming the leader seat can feel so vulnerable. 05:13 – See how giving CAs decision-making autonomy inside clear guardrails helps them feel like the conductor of their own ship, not just an order taker. 06:58 – Understand how bottlenecks show up at every level and why adding virtual CAs and a virtual assistant created more flow without losing culture. 08:33 – Learn how monthly one-on-ones, simple scorecards, and short written summaries keep everyone aligned while looping the CEO in without extra meetings. 10:28 – Hear how different communication styles between CEO and COO help team members feel heard in different ways and surface issues before they explode. 12:23 – Find out what to look for when growing leaders from within: follow-through, appetite for more, strong relationships, and consistent execution in their current role. 14:03 – Learn why staged ascension, executive assistant time, and steady mentoring conversations made it safer for Tori to step into bigger leadership. 16:13 – See how Tori’s own healing story, philosophy seminars, and TRP immersions anchored her belief in the work so the “octopus on roller skates” life still feels meaningful 18:22 - ​​Dr. Lona sits down with Success Partner Dr. Brian Capra of ClinicMind to talk about how one unified platform can replace the long list of tools most chiropractors’ juggle. Dr. Brian explains how ClinicMind brings EHR, billing, AI-driven patient communication, scheduling, and marketing under one system so teams can stay focused on care instead of tech headaches. It’s a smart look at how streamlined systems create space for clinics to grow, serve more people, and operate with far greater ease.   Resources Mentioned For more information about ClinicMind please visit: www.clinicmind.com To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    34 min
  3. 093 - Year-End Reflection Strategies for Growth-Minded Leaders

    DEC 11

    093 - Year-End Reflection Strategies for Growth-Minded Leaders

    You move fast all year. This conversation slows you down just long enough to notice how much you’ve grown. Dr. Lona and Dr. Bobby share a simple rhythm for closing out the year with clarity, gratitude, and a stronger sense of direction. You’ll hear how reflection becomes fuel, why honest evaluation reveals the next level, and how to build a planning ritual that supports both you and your team. This episode gives you a clear way to end the year proud of what you built and ready for what you want next. Key Highlights 00:58 - Learn why reflection after big events creates clarity and reveals gaps worth growing through. 01:16 - See how shared purpose in a room accelerates vision, courage, and honest self-assessment. 02:28 - Explore why vulnerability signals readiness for growth and unlocks new levels of leadership. 03:58 - Understand how end-of-year practices set the stage for breakthroughs in the year ahead. 05:18 - Learn a simple way to capture your wins by separating life into clear, meaningful domains. 06:14 - Hear why acknowledging both wins and challenges builds emotional balance and momentum. 06:58 - See how team reflection exposes insights you’d miss on your own and strengthens alignment. 08:46 - Understand why your perspective as a leader isn’t always shared by your team. 09:44 - Learn how to create a personal reflection rhythm that blends intuition, writing, and intention. 11:58 - See how environment shapes clarity as Dr. Bobby explains why he plans in places that inspire him. 15:49 - Discover how extracting lessons from challenges expands empathy, deepens leadership, and prepares you for better decisions next year. 20:27 - Coach Dr. Eric talks with Success Partner Dr. Chad Glines from Genesis Back and Neck about bringing a principled decompression system into a chiropractic practice without adding confusion or extra work. Dr. Chad shares how their proven protocol, targeted marketing, and full training support make disc care consistent, profitable, and easy to integrate. It’s an encouraging look at growing your practice and serving tougher cases with confidence and integrity.   Resources Mentioned For more information about Genesis Neck & Back please visit: https://genesisback.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    33 min
  4. 092 - How to Hire Ahead of Growth Without Blowing Up Your Payroll

    DEC 4

    092 - How to Hire Ahead of Growth Without Blowing Up Your Payroll

    Every business hits invisible break points where growth stalls, stress rises, and you feel tapped out. This conversation is about seeing those limits sooner and using your team to break through them. Dr. Bobby and Dr. Lona walk through a simple revenue per employee framework that shows you when you are overstaffed, when you are under-resourced, and what kind of hire will unlock the next level. You’ll hear why hiring ahead of the curve is often the right move, how owners quietly become the bottleneck when they try to do everything, and why the right expert can solve problems you’ve wrestled with for years. They share real numbers, salary cap style team planning, and how to match roles to strengths so your office can grow without burning you out. If you feel stuck at a revenue plateau or anxious about adding another salary, this episode will help you see your team as the asset that carries you into the next season of growth. Key Highlights 01:35 – Learn what break points are and why your growth keeps stalling at the same level. 02:09 – See your team as a human resource you acquire, not just a cost, so you start thinking like a builder. 03:30 – Understand the revenue per employee rule of thumb and how to tell if you are over or under hired. 05:15 – Spot the warning signs that you have too many people, the wrong roles, or systems that no longer fit your size. 06:09 – Learn why waiting for “when I hit X” before hiring keeps you capped and how to hire ahead with confidence. 07:29 – Recognize how owners become the bottleneck by trying to solve every problem themselves instead of bringing in experts. 09:16 – Decide which work only you should do and which jobs you can hand off to specialists outside your skill set. 10:45 – Use revenue per employee to reset expectations for your team, your leadership, and your next key role. 12:40 – Reframe growth like a sports team salary cap so you build a balanced roster instead of stacking the wrong positions. 16:55 -  Dr. Kale talks with Success Partners Dr. Andrew Wells and Dr. Chad Woolner from Simplified Functional Medicine about how chiropractors can add functional medicine without adding more work or complexity. They share the personal health challenges that led them into the field and why so many chiropractors struggle to deliver it on their own. They outline how their team-driven system keeps chiropractic central, protects a CEO’s time, and creates strong clinical and financial results. It’s a powerful look at what’s possible when you simplify and step into your next level of impact.   Resources Mentioned Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/  For more information about Simplified Functional Medicine please visit: https://simplifiedfunctionalmedicine.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast

    34 min
  5. 091 - How High-Performing Owners Think About Vision, Rooms, and Risk

    NOV 27

    091 - How High-Performing Owners Think About Vision, Rooms, and Risk

    High-performing owners are not “lucky.” They think differently, choose their rooms carefully, and keep stretching their vision far beyond what feels safe. Dr. Bobby and Dr. Lona unpack three traits they see in every CEO at their Porsche Center summit: radical clarity of vision, a bias toward getting in high-level rooms, and a commitment to building something bigger than themselves. They talk through the 10x Vision Multiplier, why paying a painful price to be in the right room is actually a filter for serious players, and how true growth means taking daily, calculated risks that match your goals. You’ll also hear how to invest ahead of your growth, avoid shiny-object traps, and build a business where your team’s dreams can be realized alongside your own. Key Highlights 01:07 – See how a small, high-performing CEO summit sets the stage for thinking bigger about your business and your life. 04:09 – Learn why top owners live with a detailed, daily vision and how the 10x Vision Multiplier changes how you set goals. 04:09 – Learn why top owners live with a detailed, daily vision and how the 10x Vision Multiplier changes how you set goals. 06:35 – Hear how clarity and “law of attraction” show up in real life, from the Porsche track to what you start noticing every day. 08:14 – Understand why who you spend time with shapes your future and how high-level rooms pull you past your current ceiling. 10:31 – Learn how paying a premium to be in the right room becomes a built-in filter for the caliber of people around you. 11:47 – Hear real stories of investing in coaching and technology before it felt comfortable and how that turned into outsized returns. 13:29 – See why owners must guard against shiny objects and commit to focused implementation, even when it feels like drudgery. 15:18 – Discover how making your goals bigger than yourself unlocks new levels of leadership, impact, and vision for your team. 17:51 – Learn why helping your team realize their own dreams lowers churn, deepens loyalty, and raises your standard as a leader. 21:26 – Walk away ready to play with a bigger vision, upgrade your rooms, invest in yourself, and surround yourself with true A-players. 23:25 - Dr. Kevin Day sits down with Success Partner Margaret Rosloniec of Fortis to share how simplified payment systems let chiropractic teams focus on care instead of collections. Discover how automating revenue and storing cards on file can ease front desk stress, boost retention, and free up staff time. Margaret also reveals how clinics grew patient visits after removing payment bottlenecks and previews new tools like web payment links and mobile tap-to-pay to future-proof your practice.   Resources Mentioned Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/  For more information about Fortis please visit: https://go.fortispay.com/trpsuccesspartner To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    38 min
  6. 090 - What Dr. Ron Simms Learned Before Stepping Into Coaching

    NOV 20

    090 - What Dr. Ron Simms Learned Before Stepping Into Coaching

    We are excited to introduce you to Dr. Ron Simms and the experiences that prepared him to join TRP as one of our newest coaches. He shares how chiropractic entered his life, the mentors who shaped his early years, and the lessons he learned while building a business that no longer depends on his personal output. His story shows how time inside TRP, steady coaching, and real challenges helped him grow as both a doctor and a leader. Dr. Ron talks with Dr. Lona about why he feels called to support other doctors, especially those who feel stuck doing everything themselves. They also explore why the profession is at a pivotal moment and why strong coaching matters more than ever. The conversation highlights who he is, what he cares about, and the kind of guidance he hopes to bring to the TRP community. Key Highlights 01:15 – Hear how an injury, a generous mentor, and early exposure to patient care led Dr. Ron toward chiropractic. 02:42 – Learn how five years under a philosophical mentor shaped his foundation as a doctor. 03:43 – Understand how 13 years inside TRP and a scale mastermind guided his growth. 04:54 – See why returning to the same lessons repeatedly created deeper implementation and bigger breakthroughs. 06:16 – Discover how small, steady coaching steps helped him grow without burning out. 07:04 – Learn why early hiring mistakes pushed him to master the associate model before teaching others. 08:22 – Hear the turning point that made durability, structure, and team leadership non-negotiable. 09:40 – Understand the moment he realized he wanted to help doctors avoid the pain he once went through. 11:45 – See which types of doctors he feels called to coach and why they resonate with his story. 15:50 – Explore why he believes the profession is entering a defining moment and why TRP needs more coaches right now. 18:34 - Success Partner, Mark Lewis of Platinum, sits down with Dr. Kevin to share how the right practice management software can save hours each week, improve patient retention, and significantly increase your bottom line. He explains how to streamline scheduling, billing, and care plans while integrating key tools into one easy-to-use system. You’ll also hear how Platinum’s upcoming features can help you cut thousands in extra software costs, boost efficiency for your team, and create a smoother, more consistent experience for your patients Resources Mentioned Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/  For more information about Platinum please visit: https://www.platinumsystem.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    31 min
  7. 089 - Why Neurologically Focused Care Is the Next Evolution in Health

    NOV 13

    089 - Why Neurologically Focused Care Is the Next Evolution in Health

    After a powerful session with Life University’s advisory team, Dr. Bobby and Dr. Lona share a clear message - the world is waking up to neurologically focused care. People are searching for answers about regulation, energy, and stress, and it’s time to meet that demand with conviction. This episode calls you to lead with purpose, by grounding everything in your philosophy, communicating with confidence, and building systems that carry your message at scale. The world is ready for the truth you’ve been living all along. Now’s the time to rise and lead the movement. Key Highlights 2:11 – Learn how an industry advisory room aligned on one thing: demand for neurologically focused care is rising. 3:25 – See why “nervous system regulation” is trending in the public conversation and how to bridge it to your care. 5:58 – Hear the cautionary tale of “wellness” language drift and why clarity matters in your message. 9:14 – Get the first move: double down on philosophy and reclaim the simple, distinct value of what you do. 11:59 – Improve your influence by upgrading communication—tone, cadence, body language, and emphasis. 14:43 – Train clinical certainty and communication together so your hands and your words say the same thing. 15:36 – Install the message into systems; start with Day 1 and Day 2 to set the frame for the relationship. 16:37 – Shift day-one questions from mechanical to neurological to change how people understand progress. 17:42 – Build scalable patient journeys so a small profession can serve a much larger demand. 18:43 – Leave with three steps: philosophy, communication mastery, and system installation across the office. 19:55 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice.   Resources Mentioned For more information about Lucro, please visit: https://morelucro.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast

    37 min
  8. 088 - How to Turn Progress Exams into Patient Breakthroughs

    NOV 6

    088 - How to Turn Progress Exams into Patient Breakthroughs

    The best progress exams don’t just measure change, they build belief. In this episode, Dr. Bobby and Dr. Lona reveal how preparation, clarity, and confidence transform mid-care check-ins from routine updates into powerful moments of retention. They unpack what happens when teams slow down long enough to truly compare scans, celebrate progress, and reset expectations. You’ll learn how the right visuals, words, and tone help people see their healing story and stay committed for the long haul. From pre-shift prep to the simple analogies that make complex results make sense, this conversation shows how certainty from the doctor creates confidence in the patient every time. Key Highlights 01:15 – Why attention is the new currency—and how movement, props, and pacing make your videos more watchable and memorable. 02:45 – What world-class filmmakers teach us about storytelling and pattern breaks that also apply to patient education. 04:10 – How shifting your identity from “technician” to “visionary” changes the way you lead and communicate. 05:35 – Why most practices underestimate the power of progress exams—and how doing them well becomes the backbone of retention. 07:15 – How to prepare before every progress report so you walk in certain, clear, and ready to connect. 10:30 – How to re-anchor expectations using x-rays and scans to help patients see progress that might not yet feel visible. 12:20 – The best way to talk about time, healing, and progress without losing patient confidence. 14:15 – What to say when scans look “different” instead of “better”—and how to keep the focus on growth, not perfection. 16:25 – How the “three-legged stool” of adjustments, habits, and exercises keeps people accountable and results consistent. 18:50 – Why consistency across multiple doctors matters—and how to explain the “handwriting” analogy that keeps trust intact.   Resources Mentioned To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    22 min
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About

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

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