Build Your Remarkable Practice for Chiropractors

Dr. Bobby Ilijasevic and Dr. Lona Cook
  • 5.0 (10)
  • MANAGEMENT
  • UPDATED WEEKLY

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

  1. 103 - The 8 Elements of Practice Flow That Drive Growth

    1D AGO

    103 - The 8 Elements of Practice Flow That Drive Growth

    When your practice feels stuck at a plateau, the real issue may not be marketing or demand. It may be flow.  Dr. Lona walks through the eight elements that quietly shape practice growth, patient retention, and daily energy inside your office. From location and scheduling to adjustment flow and table mastery, this episode reframes growth as a systems conversation. When flow improves, patients stay consistent, teams feel aligned, and volume increases without chaos. The result is smoother days, better outcomes, and a practice that feels as good as it performs. Key Highlights 01:20 – The “crazy eight” framework is introduced, naming the hidden breakdowns that quietly cap volume and momentum. 05:03 – Location – A foundational factor surfaces as everyday logistics quietly shape consistency and momentum. 05:46 – Schedule – Timing and availability step into focus as the tension between demand and accessibility builds. 07:00 – Service / Team – Capacity becomes the question, raising whether the current structure can truly support expansion. 08:25 – Physical Space – Layout and square footage enter the conversation as hidden pressure points begin to show. 10:30 – Adjustment Flow – The rhythm of the visit itself takes center stage, shifting attention to movement and sequencing. 12:05 – Wait Time – A subtle but powerful friction point is called out as patience and pacing collide. 13:00 – Table Mastery – The art of prioritization emerges when multiple moving parts converge at once.   Resources Mentioned Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/  To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    18 min
  2. 102 - Patient Retention Starts Earlier Than Most Practices Realize with Dr. Kevin Day

    FEB 12

    102 - Patient Retention Starts Earlier Than Most Practices Realize with Dr. Kevin Day

    Retention is not something to fix at the end of care. It is something to build from the very first interaction. Join Dr. Lona and Dr. Kevin Day as they unpack why most practices lose patients without realizing where or why the leak begins. They explore retention as a system that starts at conversion, deepens through clarity and consistency, and is sustained by education, accountability, and philosophical certainty. The payoff is a practice built on trust, momentum, and patients who understand how to care for their bodies for life. Key Highlights 00:56 – Naming the often-unseen ways patients drift out of care and why retention problems are harder to spot than they seem 02:56 – Reframing retention as something established early rather than repaired later in the care journey 04:32 – Viewing practice growth through the lens of one patient at a time rather than volume or shortcuts 05:54 – How early signals like phone calls and online presence quietly shape long-term expectations 07:14 – The compounding effect of consistent experiences on trust, safety, and follow-through 09:17 – The tension between wanting to explain everything and knowing when less is more 11:01 – The influence of philosophical grounding on confidence, communication, and decision-making 14:36 – Using progress checkpoints as moments of alignment rather than routine obligations 18:13 – Holding patients accountable in a way that reinforces partnership instead of pressure 22:54 – Education as an ongoing relationship that supports retention beyond symptom relief   Resources Mentioned Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/  To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    25 min
  3. 101 - What Sustainable Growth Looks Like in Practice Ownership with Dr. Pete Brettingen

    FEB 5

    101 - What Sustainable Growth Looks Like in Practice Ownership with Dr. Pete Brettingen

    Growth doesn’t always announce itself with big moves or fast wins. Often, it shows up through consistency, restraint, and a willingness to stay anchored when things get uncomfortable. Dr. Lona is joined by Dr. Pete Brettingen for an honest reflection on what growth has looked like across the seasons of his career, from early mentorship and philosophical grounding to scaling practices and leading teams. Together they explore how vision evolves, how discipline protects momentum, and why real growth tends to compound quietly over time rather than all at once. Key Highlights 01:59 – Dr. Pete shares how early exposure to chiropractic philosophy shaped his identity before he ever entered chiropractic school. 03:18 – The role of immersive experiences, travel, and proximity to strong mentors is explored as a foundation for long-term clarity. 04:16 – Dr. Pete walks through a compressed season of personal and professional milestones that set the tone for rapid responsibility. 05:25 – Expansion beyond a single office highlights the shift from solo execution to collaborative leadership. 06:33 – Growth is reframed as something that touches family life, relationships, and capacity, not just business metrics. 07:44 – The importance of a stable philosophical foundation is connected to resisting distraction and short-term trends. 09:13 – Pete reflects on consistency as a strategic advantage in a profession filled with shifting models and shiny objects. 10:20 – The conversation turns toward vision, patience, and the discipline required to build on proven systems. 12:43 – Leadership responsibility expands as teams grow, requiring clearer articulation of purpose and direction. 15:05 – Fear, capacity, and the reluctance to outgrow comfort zones are examined with honesty and perspective. 17:20 – Leveraging people, systems, and shared vision is positioned as essential for scalability and longevity. 18:22 – The episode closes with reflection on stewardship, mentorship, and building practices that support others along the way.   Resources Mentioned Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/  To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    20 min
  4. 100 - Restoring Practice Momentum Through Focus and Energy with Dr. Rachel Hovey

    JAN 29

    100 - Restoring Practice Momentum Through Focus and Energy with Dr. Rachel Hovey

    Momentum is rarely lost all at once. It drifts when focus, energy, and rhythm quietly slip out of alignment. In this conversation, Dr. Lona and returning guest Dr. Rachel Hovey, unpack how practice owners can reset their internal energy, reestablish leadership rhythms, and guide their teams forward after seasons of disruption or low momentum. Through reflection, data awareness, and intentional habits, they explore how sustainable growth begins with personal focus and expands outward into team culture, consistency, and confidence. Sometimes the most meaningful progress begins by choosing to lead with steadiness, presence, and belief in what’s being built. Key Highlights 01:00 – Setting the year in motion by helping yourself and your team reenter work with clarity after the holidays 02:00 – The different leadership demands of being a team of one versus stewarding multiple personalities and roles 03:24 – Where leadership focus truly begins, and how personal misalignment quietly shows up across a practice 04:28 – Establishing daily and weekly rhythms that stabilize momentum when life and business feel scattered 05:26 – Creating space to acknowledge what’s off without letting challenges drain energy or morale 06:35 – The role of discipline and repetition in turning uncomfortable habits into effortless systems 07:44 – Navigating the natural push-and-pause cycles that come with early growth and expansion 08:41 – Designing workdays with intentional sprints and recovery to sustain focus and execution 09:49 – Using small wins as anchors when progress feels slower than expected 10:43 – Recognizing fear-based thinking and redirecting attention toward constructive action 11:25 – Using structured evaluation tools to locate the real source of stalled momentum 11:59 – Embracing the responsibility of being the emotional and energetic tone-setter of the practice 13:44 – Shifting attention from what’s missing to what’s working without ignoring reality 15:16 – Accepting mindset management as an ongoing leadership practice rather than a solved skill 19:14 – The stabilizing power of community, connection, and shared experience for long-term leadership growth   Resources Mentioned Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/  To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast

    22 min
  5. 099 - Leading a Practice Through Transition with Dr. Chris Grier

    JAN 22

    099 - Leading a Practice Through Transition with Dr. Chris Grier

    Transitions are inevitable in practice ownership, but how you move through them determines whether they create stress or strength. From team changes to leadership shifts, moments of transition test clarity, trust, and decision-making more than any growth plan ever will. Dr. Lona welcomes back Dr. Chris Grier for an honest conversation about leading through change without forcing outcomes. Together, they explore why accountability creates stability before disruption hits, how intuition works alongside structure, and why discomfort is often the signal that real growth is happening. The episode offers a grounded look at navigating transitions with steadiness, self-awareness, and leadership that guides rather than grips. Key Highlights 00:56 – Why the beginning of a new year naturally brings shifts in behavior, expectations, and decision-making inside a practice. 02:22 – How recognizing seasonal patterns of change helps you better lead both your team and your practice members. 04:10 – What it feels like when a stable season ends and why instability often signals necessary growth. 04:56 – How accountability structures protect your practice when a key team member transitions out. 06:18 – Why most owners only realize what someone handled after they’re gone and how to prevent that. 08:02 – How to decide whether to replace a role immediately or intentionally run lean for a season. 10:28 – Why forcing hires or timelines often creates bigger problems later. 11:56 – How intuition plays a real role in leadership decisions alongside metrics and planning. 16:28 – Why discomfort is a sign of growth and how transitions expose subluxations in your practice. 19:56 – Three practical actions to take right now to lead people more effectively through change.   Resources Mentioned Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    22 min
  6. 098 - Boundaries, Roles, And Strengths for Couples in Business with Dr. Chris Grier

    JAN 15

    098 - Boundaries, Roles, And Strengths for Couples in Business with Dr. Chris Grier

    Can you and your spouse work in the clinic without hurting your relationship or the business? Dr. Lona talks with Dr. Chris Grier about what most couples underestimate when they decide to work together and why “figuring it out as you go” often creates more friction than growth. They unpack the real pressure points couples face, from blurred boundaries and unspoken expectations to durability and leadership gaps that show up over time. Chris also shares practical guardrails that help couples protect the relationship first while building a clinic that actually supports the life they want. Key Highlights 00:58 – Learn what it takes to work with your spouse on the team, and why Chris calls this a decision you make with “eyes wide open.” 02:58 – Discover why protecting the relationship has to be the real priority if you want the business to last. 04:09 – Hear how to set boundaries for when you talk about work and when you stop, so home does not turn into a second office. 05:11 – Understand why durability and transferability can be harder when the leadership core is a husband and wife duo. 06:18 – Learn what happens to coverage, vacations, and clinic flow when you both leave at the same time, and how to think about that early. 08:16 – Get a simple way to design the business around the life you want, not the other way around. 09:10 – Learn how personality and strengths tools can help you stop expecting your spouse to think like you, and start using what they are great at. 11:25 – Recognize the trap of trying to make everyone good at everything, and what to do instead when someone is not wired for a task. 11:58 – Hear real examples of family dynamics showing up at work, and how to move tense moments “offline” before they damage trust. 23:12 – Walk away with five non-negotiables for working with family: clear roles, real meetings, clear boundaries, strengths, and coaching.   Resources Mentioned To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast

    25 min
  7. 097 - Dr. Olivia Healey: What Real Growth Looks Like in a Startup Clinic

    JAN 8

    097 - Dr. Olivia Healey: What Real Growth Looks Like in a Startup Clinic

    Dr. Lona is joined by Dr. Olivia Healey, owner of Perfect Touch, for an honest conversation about what it really looks like to open fast, ride early momentum, and then hit the emotional and financial shock of a sudden slowdown. Olivia shares how quickly full schedules can expose personal limits, why chasing an industry “number” nearly cost her the life she wanted, and how redefining success brought clarity instead of pressure. She walks through the fear of watching bookings drop while bills stacked up, the mindset shifts that kept her moving forward, and the practical decisions that helped stabilize growth. You’ll also hear how hiring an associate and choosing marketing that truly sounds like her created consistency, higher trust, and space to lead without carrying everything alone. Key Highlights 01:42 – Hear how Olivia moved from associateship to ending her contract early so she could open her own business on her terms. 02:35 – Learn what the first 13–14 months actually looked like after opening, including how fast momentum can build early on. 04:10 – Discover why personal growth becomes the biggest bottleneck once schedules fill and demand increases. 04:45 – Find out how Olivia decided where to cap her personal weekly volume so growth wouldn’t come at the cost of her life. 05:49 – Learn how letting go of an industry-driven future goal created more clarity, peace, and a smarter expansion path. 08:23 – Hear what it’s like to open while rebuilding community from scratch, why early momentum can fade, and how fear shows up when it does. 09:23 – Discover how choosing the right marketing partner rebuilt demand and created trust before patients ever walked in. 10:41 – See why “my face, my words” marketing improves conversion by keeping the message consistent from ad to visit. 13:22 – Learn how hiring an associate created breathing room, stabilized leadership, and made time for life outside the business. 15:57 – Discover how sharing vision with the team builds ownership, momentum, and confidence as the business continues to grow. 18:21 - Dr. Pete is joined by Success Partner, Dr. Roger Sahoury from SprintSet, to show how practice owners can add a proven lifestyle system that drives retention, referrals, and new revenue. You’ll learn how SprintSet fills the lifestyle gap, supports patients with real coaching and technology, and helps practices stay in the conversation beyond pain care. The discussion breaks down impact, scalability, and what it takes to implement without overloading your team.   Resources Mentioned For more information about SprintSet please visit: https://sprintset.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    40 min
  8. 096 - Life Audit for Growth: Money, Energy, and Alignment in 2026

    JAN 1

    096 - Life Audit for Growth: Money, Energy, and Alignment in 2026

    If you feel stuck at the end of the year, this conversation walks you through a different kind of self audit. Instead of only pushing harder inside your office, Dr. Lona encourages you to look at money habits, the people who influence you, how much you rest and play, and the way you care for your body, mind, and spirit. You’ll see how small shifts in flow, boundaries, and self care can open the door to more abundance, better energy, and a life that actually matches the level of growth you say you want in 2026. Key Highlights 01:13 – Hear why feeling stuck at year end is a signal to audit your life outside the office so growth can feel lighter, not heavier. 03:28 – Learn from a simple “double your visits” money exercise that reveals hidden beliefs about abundance and what more income would really change for you. 05:18 – Look at how you move money, both in business and at home, so you can see where fear, lack, or lack of structure might be capping your growth. 07:23 – Explore how small, consistent money habits, saving rhythms, and clear systems create flow that supports paying down debt, building wealth, and calm decision-making. 08:28 – Audit the influence of friends and family so you can set healthier boundaries, receive the right advice, and stop letting other people’s fears shape your vision. 11:13 – Reflect on how much fun, rest, and vacation time you allowed yourself this year so you can correct burnout or distraction and find your right rhythm again. 12:53 – Decide whether your next season needs more focused grind or more life-giving routines like movement, gratitude, and morning rituals that recharge your energy. 14:38 – Check your physical fitness so your body can handle higher volume, using simple daily movement to keep your strength, stamina, and mental clarity where they need to be. 16:13 – Build emotional and mental fitness so you can hold space in open bays, be present for both joy and grief, and not carry every outcome on your shoulders. 19:38 – Bring it all together with a full audit of money, people, rest, fitness, and spiritual connection so you can enter 2026 with energy, alignment, and room to grow.   Resources Mentioned To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    22 min
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5
out of 5
10 Ratings

About

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

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