Build Your Remarkable Practice for Chiropractors

Dr. Bobby Ilijasevic and Dr. Lona Cook
  • 5.0 (11)
  • Management
  • Updated Weekly

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

  1. 5d ago

    126 - Referral Marketing for Chiropractic Practices with Dr. Rachel Hovey

    Referrals don't happen by accident. They're cultivated through consistent conversations, intentional systems, and genuine community connections. Dr. Lona and Dr. Rachel Hovey discuss why referral growth is still one of the most underutilized and effective practice-building strategies, despite the attention given to newer marketing tactics. They share practical systems for cultivating patient referrals, building meaningful community partnerships, training teams to recognize referral opportunities, and creating consistent follow-up processes that keep practices visible and top of mind. Rather than treating referrals as something that simply happens, this episode encourages practice owners to intentionally build a referral culture that extends from the adjusting table into the community, creating sustainable growth rooted in trust and genuine relationships.   Key Highlights 01:29 – Discover why relationships still create stronger long-term practice growth than the latest marketing trends. 02:23 – Learn to spot the everyday patient comments that can become real referral opportunities. 04:23 – A more natural approach to networking that removes the pressure to promote yourself. 06:11 – Inside Dr. Rachel’s simple system for keeping community connections organized and active. 07:30 – Defining your ideal patient can point you toward better networking opportunities. 09:15 – Strong referral partnerships often begin long before anyone exchanges a referral. 11:13 – See how the right local partnerships can make your practice a trusted community resource. 13:07 – Simple ways to thank referral partners and strengthen those relationships over time. 15:33 – Reframing the referral conversation so it feels helpful rather than uncomfortable. 17:40 – Table talk, whiteboards, and repeated education may be quietly driving your best referrals. 19:23 – Three practical steps for strengthening referral systems inside the practice and throughout the community. 20:29 - Adding the right service can improve patient care while strengthening your practice. Dr. Eric welcomes the expertise of Dr. Dan RuitenBeek from Success Partner Shockwave Centers of America to discuss how regenerative shockwave therapy, staff training, and implementation support help chiropractors expand treatment options, retain more patients, and create new revenue opportunities.   Resources Mentioned For more information about Shockwave please visit: https://www.shockwavecenters.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    126 - Referral Marketing for Chiropractic Practices with Dr. Rachel Hovey

  2. Jul 23

    125 - The Leadership Mistake That Weakens Every Team with Dr. Andrew Alekna

    Leadership isn't tested when everything is going well. It’s revealed when the team, culture, or vision begins to drift. Dr. Lona and Dr. Andrew Alekna explore why hiring the right people starts long before an interview and why practices with strong cultures consistently attract, develop, and retain stronger team members. Through candid stories of hiring mistakes, difficult leadership lessons, and hard conversations, they explain that protecting a practice's mission, vision, and core values is ultimately the responsibility of the doctor. Rather than viewing hiring as a staffing problem, this episode reframes it as a leadership discipline where clear expectations, intentional culture, and consistent accountability create a team capable of supporting long-term practice growth. Key Highlights 01:13 – Why hiring challenges often reveal leadership opportunities rather than staffing problems. 04:14 – The overlooked responsibility every practice owner has in shaping culture before making the next hire. 05:35 – Why core values become the filter for every hiring and leadership decision. 07:24 – The interview answer that immediately revealed someone wasn't the right fit. 10:40 – What happened when one difficult conversation allowed the right outcome for everyone involved. 13:12 – The leadership lesson that only became clear after the wrong person left the team. 17:29 – Why addressing small shifts in culture early prevents much bigger problems later. 18:13 – The difference between supporting team members through life and allowing personal challenges to shape the practice environment. 21:27 – Why defining the role before posting the job dramatically improves hiring decisions. 23:00 – The practical hiring process that helps identify the right person before extending an offer. 26:50 - Technology should make running a chiropractic practice easier, not more complicated. Dr. Bobby sits down with Sam Ogutucu from Success Partner Medic Cloud to explore how specialized IT support and in-house digital X-ray solutions help practices improve efficiency, enhance the patient experience, protect retention, and create stronger long-term profitability.   Resources Mentioned For more information about Medic Cloud please visit: https://mediccloud.com.au To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    125 - The Leadership Mistake That Weakens Every Team with Dr. Andrew Alekna

  3. Jul 16

    124 - Building Patient Trust Through Chiropractic Conviction with Dr. Andrew Alekna

    Some practices struggle during periods of uncertainty while others become an anchor their communities trust because they never question the value they deliver. Dr. Lona and Dr. Andrew Alekna explore why certainty in chiropractic is built long before economic downturns or personal crises arrive, and why patients continue investing in care when they fully understand its value. The conversation challenges doctors to examine whether hesitation around fees, retention, or recommendations reflects a communication problem rather than a financial one, emphasizing that great adjustments, thorough report of findings, consistent patient education, and authentic connection all contribute to perceived value. When doctors confidently communicate what chiropractic truly offers and continually refine both their hands and their message, practices become more resilient, patients remain committed through uncertainty, and care becomes something people prioritize rather than postpone. Key Highlights 01:16 – Why rising fuel prices reveal something every practice owner should understand about patient value. 07:23 – What became clear during COVID about the practices that continued to grow while others struggled. 10:58 – The overlooked form of value patients often receive before an adjustment is ever delivered. 14:33 – Why patient education determines whether people view care as essential or optional. 15:58 – The difference between providing services and delivering an adjustment patients genuinely recognize. 17:18 – Why confidence in your hands directly influences confidence in your recommendations. 18:08 – A closer look at the hidden value contained in an exceptional Day One and Report of Findings. 19:13 – What changes when doctors begin viewing care as preventing future health costs instead of treating current symptoms. 20:23 – Why affordability is often a perception problem rather than a pricing problem. 22:58 – The conversation around certainty that ultimately shapes patient trust, retention, and long-term practice stability. 26:51 - Our feet play a far greater role in nervous system function than most chiropractors realize. Dr. Malcolm Rudd sits down with Dr. Andrew Powell from Success Partner Better Balance Orthotics to explore how sensory-based orthotics support posture, balance, and adjustment retention while giving practices an easy-to-implement solution that benefits both patients and practice growth. Resources Mentioned For more information about Better Balance please visit:  https://betterbalanceorthotics.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    124 - Building Patient Trust Through Chiropractic Conviction with Dr. Andrew Alekna

  4. Jul 9

    123 - The Four Types of Certainty Every Chiropractor Needs with Dr. Chris Grier

    Practice growth rarely stalls because of a lack of skill. More often, it stalls because certainty hasn't caught up with ambition. Dr. Lona and Dr. Chris Grier unpack why certainty is the true foundation of sustainable practice growth. They explore the four pillars of certainty—clinical, philosophical, communication, and business acumen—and explain how each one shapes patient trust, leadership, decision-making, and practice culture. Through practical examples and personal experiences, they demonstrate that certainty is intentionally developed through observation, experience, and continual learning. They also explain why certainty is never something you permanently achieve. It must be continually strengthened through intentional growth, allowing chiropractors to lead with greater conviction, communicate with greater clarity, and build practices that continue to thrive year after year. Key Highlights 02:28 Why certainty is one of the greatest hurdles every young chiropractor must overcome before they can truly thrive. 03:48 Why certainty is the foundation of practice growth and why volume is built on conviction first. 05:08 What pressure reveals about your philosophy, your technique, and what really comes out when you're under stress. 06:23 The first two forms of certainty every chiropractor needs to develop and how they shape patient care. 09:23 The four pillars of certainty that influence your clinical decisions, communication, leadership, and business. 11:08 Why most chiropractors naturally develop one area of certainty while the others quietly limit their growth. 12:18 The three ways certainty is developed and how observation, experience, and study work together throughout your career. 15:08 Why your team's certainty determines how far your practice can grow. 16:28 Dr. Chris and Dr. Lona share where they lacked certainty early in practice and what helped them build it. 20:33 Why certainty requires continual investment and what happens when you stop intentionally strengthening it. 22:40 Better decisions start with better data. Dr. Stephen sits down with Dr. Josiah Fitzsimmons from Success Partner Lucro to discuss insights from the 2026 State of Chiropractic Report and how Lucro helps chiropractors benchmark performance, uncover hidden opportunities, and make data-driven decisions that improve profitability and long-term growth. Resources Mentioned For more information about Lucro please visit:  https://morelucro.com/  Get the 2026 Lucro Industry Report: https://report.morelucro.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    123 - The Four Types of Certainty Every Chiropractor Needs with Dr. Chris Grier

  5. Jul 2

    122 - Reconnecting With Your Purpose Changes Everything in Practice with Dr. Andrew Alekna

    You can spend years improving your business while unintentionally drifting away from the conviction that built it. Dr. Lona and Dr. Andrew Alekna explore why philosophy, continual learning, and investing in experiences that challenge and inspire you are essential to maintaining certainty in practice. Through stories from the Innate Summit, mission trips, and years of clinical experience, they discuss how reconnecting with your purpose strengthens your team, deepens patient trust, and brings renewed energy to the way you serve. When doctors continually invest in their own growth, they create practices that are more resilient, more aligned, and better equipped to change lives. Key Highlights 01:37 – Why the best seminars leave doctors wanting to bring that same energy back into their own practice. 04:17 – The surprising difference experience makes in developing certainty without feeling the need to convince patients. 06:02 – What years in practice reveal about patient decisions that newer doctors often take personally. 08:02 – Why strengthening your conviction before returning to practice changes how you serve every patient. 09:32 – The unexpected connection between personal growth, professional energy, and the patients who begin showing up in your office. 12:22 – How bringing team members to live events can reshape practice culture long after the seminar ends. 15:22 – A story from India that reveals where true certainty is often built. 20:02 – Why some of the greatest lessons from serving others end up transforming the doctor more than the patient. 23:02 – How maintaining curiosity keeps both clinical care and long-term patient relationships from becoming routine. 25:12 – The simple mindset shift that helps practices sustain purpose, enthusiasm, and growth long after the seminar ends. 26:59 - Imaging technology is evolving rapidly, and chiropractors have more opportunities than ever to improve efficiency and patient care. Dr. Pete sits down with J.R. Marsee from Success Partner Blue Ridge Imaging to explore turnkey imaging solutions, ongoing support, and the growing role of AI in modern chiropractic practices. Together, they discuss how the right technology partner can help practices operate with greater confidence today while preparing for the future. Resources Mentioned For more information about Blue Ridge please visit: https://blueridgeimagingtechnologies.com To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    122 - Reconnecting With Your Purpose Changes Everything in Practice with Dr. Andrew Alekna

  6. Jun 25

    121 - What Changes When Your Practice Supports Your Life, Not Just Your Business with Dr. Rachel Hovey

    Many practice owners build a practice first and only later realize they never intentionally built a life around it. Dr. Lona and Dr. Rachel Hovey explore what happens when motherhood, family, and practice ownership intersect, and why maternity leave often exposes the strengths and weaknesses of a practice's systems, delegation, and team structure. They discuss the importance of creating choices before you need them, communicating openly with patients and teams, allowing your rhythms and priorities to evolve, and building enough support so that life events do not become practice emergencies. The conversation is ultimately a reminder that remarkable practices are not built at the expense of remarkable lives, and that strong systems create the freedom to be fully present both at work and at home. Key Highlights 01:11 – Why maternity leave reveals more about a practice's systems than most owners realize. 03:25 – The hidden cost of building a successful practice while neglecting everything outside of it. 04:53 – What changes when doctors start having honest conversations with patients about life transitions. 06:10 – Why creating options before you need them gives practice owners more freedom later. 07:50 – The systems and rhythms that make extended time away from practice possible. 08:51 – What one doctor did before maternity leave that made stepping away realistic. 09:40 – The often-overlooked challenge of returning to practice after becoming a parent. 11:10 – Why motherhood changes more than your schedule and how that affects practice decisions. 14:39 – The lesson children teach high-performing doctors about flexibility and control. 19:19 – The role of community, mentorship, and support when navigating practice and family together. 24:07 - Dan Anticich from Success Partner Twoconnect, joins Dr. Andrew to discuss how chiropractic practices can improve lead conversion, patient reactivation, and operational efficiency through dedicated offshore support. They explore how virtual team members help practices protect marketing investments, strengthen patient communication, reduce administrative workload, and create scalable systems that support sustainable growth.   Resources Mentioned For more information about Two Connect please visit: https://twoconnect.com.au/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    121 - What Changes When Your Practice Supports Your Life, Not Just Your Business with Dr. Rachel Hovey

  7. Jun 18

    120 - Why Strong Teams Start With Leadership Certainty with Dr. Denise Weber

    Many practice owners assume team growth is a hiring problem when it is often a certainty and systems problem first. Dr. Lona and Dr. Denise Weber explore what gets overlooked when building a practice that can grow beyond the doctor, including the mental shifts required to attract strong team members, the role of infrastructure in maintaining standards, the importance of knowing your numbers, and why team buy-in follows leadership clarity. They discuss how uncertainty at the leadership level creates uncertainty throughout the practice, how systems reduce dependence on individual personalities, and why valuing your care appropriately impacts both patient commitment and team confidence. When leaders build conviction, communicate a clear vision, and create systems that support consistency, stronger teams, better decisions, and sustainable growth become possible. Key Highlights 01:07 – The internal question many practice owners avoid before building a stronger team. 04:06 – Why attracting great people has less to do with hiring tactics and more to do with who the leader becomes. 05:33 – The difference between relying on people to hold standards and creating systems that make standards sustainable. 06:29 – What team onboarding has in common with patient care plans and progress exams. 08:23 – Why certainty from the leader often determines the confidence level of the entire team. 10:10 – How preparation creates buy-in when a practice is moving into a new season of growth. 11:51 – The surprising distinction between needing more effort and needing more buy-in. 12:28 – What practice numbers reveal that intuition alone cannot. 13:35 – Why some doctors avoid metrics and what changes when they finally embrace them. 18:10 – The connection between valuing your care, team confidence, and patient commitment. 22:43 - Dr. Chris is joined by Success Partner, Dr. David Fletcher of CLA to explore how neurocentric scanning technology transforms chiropractic communication and practice growth. They discuss using objective nervous system data to improve retention, scale with team leverage, increase PVA, and strengthen certainty in care planning. CLA’s technology enhances attraction, conversion, collections, and long-term scalability. Resources Mentioned For more information about CLA please visit: https://insightcla.com To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    120 - Why Strong Teams Start With Leadership Certainty with Dr. Denise Weber

  8. Jun 11

    119 - How Smart Money Allocation Accelerates Practice Growth with Dr. Eric DiMartino

    Most practice owners do not have a revenue problem early on. They have an allocation problem. Dr. Lona and Dr. Eric DiMartino discuss why treating revenue as personal income too soon often slows practice growth, and why the real challenge is learning to deploy money strategically into marketing, coaching, systems, and team development. They explore the common tendency to spend emotionally, hoard cash out of fear, or delay key investments that create momentum. The conversation connects these decisions to everyday practice realities such as patient acquisition, retention, staffing, leadership development, and long-term vision. When doctors learn to view revenue as fuel rather than validation, they create stronger systems, make better decisions, and build a practice that produces both growth and freedom. Key Highlights 02:20 – Why some doctors struggle financially long before revenue becomes the real issue. 03:59 – The difference between survival, stability, and scale, and why confusing them creates costly decisions. 06:01 – A deeper look at the investment many practice owners stop making too soon. 08:15 – What happens when a growing practice treats marketing like an expense instead of a responsibility. 08:39 – The reality of relying solely on referrals when your vision requires something bigger. 11:49 – Why strong lead generation can still leave a practice feeling stuck. 12:19 – The lesson behind the "dumb taxes" that many owners pay on their way to growth. 14:20 – What many doctors overlook when balancing caution, confidence, and personal spending. 16:25 – The connection between freedom, systems, and the people you choose to invest in. 21:52 – Why the ability to delay rewards often shapes the opportunities available years later. 24:21 - Dan Anticich from Success Partner Twoconnect, joins Dr. Andrew to discuss how chiropractic practices can improve lead conversion, patient reactivation, and operational efficiency through dedicated offshore support. They explore how virtual team members help practices protect marketing investments, strengthen patient communication, reduce administrative workload, and create scalable systems that support sustainable growth.   Resources Mentioned For more information about Two Connect please visit: https://twoconnect.com.au To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast

    119 - How Smart Money Allocation Accelerates Practice Growth with Dr. Eric DiMartino
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About

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

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