Behind the Label

Lindsay Bell
  • 5.0 (2)
  • Marketing
  • Weekly

Take your product-based business’s marketing to a whole new level as we go “Behind the Label” with real-life brands. Join your host, Lindsay, who comes to the show with a decade of experience in product photography and retail. You’ll walk away from each episode with actionable tips to revolutionize your marketing and cultivate a community of brand-loyal customers.

  1. 4d ago

    Beyond the Black Friday Discount

    Join us on Behind the Label as Michele Dye, founder of Dyenamic Media, shares how to use email marketing to win Black Friday and the holiday season. Michele helps business owners build email lists full of buyers, not freebie seekers. In this episode, she walks through how to earn a spot in your customer's inbox, when a discount is worth it, and how to plan a Black Friday offer that won't burn you out. Michele brings 25 years of experience to her work, including leading marketing teams. She now runs Dyenamic Media, where she helps clients create funnels that bring the right people onto their email list. Throughout the episode, Michele shares the free Google Sheet that grew her email list to over 2,000 people and brought in sales from a cold audience. She explains why storytelling and testimonials keep subscribers opening your emails, why not every email needs to sell, and how frequent sales train your buyers to wait for a deal. She also breaks down what she learned from running 12 lightning deals in one Black Friday, why she now launches her offer early, and how to grow your list during the holidays even if you skip Black Friday entirely. Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly: 00:00 Welcome to Behind the Label 00:41 Meet Michele Dye 02:36 Why Freebies Attract the Wrong Subscribers 07:58 The Case for a First-Purchase Discount 11:19 The Free Spreadsheet That Grew a 2,000-Person Email List 15:52 Creating Buyer Guides and Product Comparisons 21:00 Telling Better Stories in Your Emails 28:51 Why Not Every Email Needs to Sell 32:09 Email Marketing for Black Friday and the Holidays 34:11 What 12 Lightning Deals Taught Michele 36:19 Building a Better Black Friday Offer 39:59 How Frequent Sales Condition Your Buyers 44:38 Skipping Black Friday Without Missing the Holidays 49:03 Michele's Number One Marketing Tip Follow Michele Website: https://www.dyenamicmedia.com/ LinkedIn: https://www.linkedin.com/in/cmdye/ Facebook: https://www.facebook.com/dyenamicmedia/ Michele’s marketing group, The Marketer’s Lounge: https://jointhemarketerslounge.com/ For more resources and to further connect with Lindsay or Behind the Label: Let's be Insta friends⁠ ⁠Join our newsletter, where you'll learn how to improve your marketing strategy in bite-size, weekly lessons⁠ ⁠Download my absolute favorite content planning template⁠ ⁠Need 1-on-1 support? Let's connect! Other resources that were mentioned: Building a StoryBrand by Donald Miller 10th House Community (Use code LINDSAY10H to receive 10% off membership) Entreprenista Community Don't forget to subscribe and leave a review. We read them all :)

    Beyond the Black Friday Discount

  2. 04/21/2025

    Leading with Sustainability: How to Incorporate Sustainable Practices and Products Into Your Business with Roma Agarwal

    Summary In this Earth Day special, I interview Roma Agarwal of The White Lotus Life and Earth Swag Shop. Emphasizing the importance of mindful sourcing, transparent vendor relationships, sustainable packaging, and conscious marketing, Roma provides actionable tips and questions you should be asking so you can adopt more sustainable practices into your business. The episode also highlights the value and impact of community involvement and networking for not only finding sustainability partnerships, but as a means to build a sustainable, legacy-building brand, too. Actionable Tips You’ll Walk Away With Things to ask yourself BEFORE searching for potential vendors Questions to ask potential vendors about their ethical and sustainable practices How to communicate the sustainable aspects of your products and brand to customers Where to look for potential vendors How to find networking opportunities in-person and online About Roma Roma is a sustainability ambassador and founder of The White Lotus Life and Earth Swag. Before embarking on her passion project, Roma founded Splurge Cosmetics, a PETA-certified skincare company specializing in natural and non-toxic personal care products. Through her platform, she encourages individuals to choose plastic-free swaps to turn their homes into a safe and non-toxic place to live, empowers businesses to choose eco-friendly swag for promotions to keep the planet from brand-filling, and educates communities on how to sort waste correctly, reflect on the impact of trash, lead alow-impact lifestyle, and motivates them to repair over replace. Timestamps 00:30 Meet Roma Agarwal: Sustainability Advocate 02:19 Creating meaningful and sustainable branded merchandise 05:10 What does “sustainability” actually mean 06:29 Communicating the sustainability aspects in your products 08:43 Finding and evaluating sustainable wholesalers 09:29 Sourcing sustainable raw materials 11:07 Questions to ask potential suppliers and wholesalers 15:33 Finding balance between technological advances and sustainability 16:43 Where to look for suppliers and wholesalers 18:02 Benefits of working with local vendors 19:12 Why product-based business founders should be networking 22:46 The importance of in-person networking for solopreneurs 24:31 In-person vs online networking 25:48 How to find networking opportunities in smaller cities and towns 27:35 Where to find Roma online Connect with Roma Follow The White Lotus Life and Earth Swag on InstagramCheck out The White Lotus Life’s and Earth Swag’s websites Lindsay's Links Let's be friends on ⁠Instagram⁠ ⁠Join my newsletter,⁠ where you'll learn how to improve your marketing strategy in bite-size, weekly lessons⁠ ⁠Download my absolute favorite⁠ content planning template⁠⁠ ⁠Need 1-on-1 support? ⁠Let's connect!

    Leading with Sustainability: How to Incorporate Sustainable Practices and Products Into Your Business with Roma Agarwal

  3. 03/28/2025

    Blending Fitness and Design: How Kodi Kitchen Berg Crafted Fitness Products That You Want to Display

    Summary Today I spoke with Kodi Kitchen Berg, founder of Equipt Movement, about her journey from actress to business owner and how she scaled Equipt by utilizing unique partnership opportunities and meeting her customers where they’re at in their everyday lives. Throughout the episode, Kodi emphasizes the significance of community building, learning from customer feedback, and knowing your areas of expertise so you can effectively delegate and outsource. *A note about this episode: This podcast was recorded in May of 2024 and is being released in March of 2025, so some things related to how Kodi markets Equipt NOW may have changed, but the past learnings she shares throughout the episode are still relevant and helpful. Actionable Tips You’ll Walk Away With How to leverage in-person events Effective ways to foster brand partnerships with new connections What it means to meet your customers where they’re at How to connect with your customer through unique touchpoints in their everyday lives Ways to craft messaging for each of your customer profiles while maintaining a consistent brand voice About Kodi Kodi started her career as a model and soap opera actress on General Hospital. However, she always felt like fitness was too end result-oriented, and she was tired of traditional weights. She wanted weights that made her feel good and want to reach for them. She’s a believer in the power of movement, and that beautiful design incentivizes movement. This belief inspired the creation of Equipt. In the episode, Kodi explains how Equipt removes the intimidation often associated with fitness, making it enjoyable and playful through design-led weights. Timeline Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly: 01:02 The inspiration behind Equipt 02:29 Using customer insights to influence their content and strategy 06:35 Early business learnings 09:12 What acting and being a mom taught her about business 10:20 Building a small community first 11:25 How building a community helped her think of more expansion ideas 13:30 Expanding their in-person events 14:01 Making their lifestyle accessible to everyone through an app 16:15 How she forged her first few partnerships 16:59 Her approach to building partnerships with new people 19:36 The importance of thinking outside of the box to differentiate your brand 20:17 Tailoring your messaging based on who you’re talking to 22:00 How to start growing together 23:03 The messaging through line when speaking to each customer profile 25:06 Meeting the customer where they’re at 28:08 How they’re connecting with customers on vacation through hotel partnerships 28:34 Why you should think about the feeling someone is going to get from using your products, not just the physical benefits 30:45 Determining her bandwidth and areas of expertise 34:00 All of the cool resources female founders have available to them now 34:32 How to identify your areas of expertise 36:50 Why it’s important to try every role in your business before outsourcing 38:56 Her ice cream business 41:39 One piece of advice she’d give newer business owners Connect with Kodi and Equipt Kodi's personal InstagramEquipt's InstagramEquipt's websiteOjai Ice Cream's Instagram My Links Let's be friends on InstagramJoin my newsletter, where you'll learn how to improve your marketing strategy in bite-size, weekly lessons⁠⁠Download my absolute favorite content planning template⁠⁠Need 1-on-1 support? Let's connect! Don't forget to subscribe and leave a review. I read them all :)

    Blending Fitness and Design: How Kodi Kitchen Berg Crafted Fitness Products That You Want to Display

  4. 10/14/2024

    The Power of Personal Branding: Shana Rehwald's Approach to Brand Building

    Summary of the Episode In this episode, we chat with Shana Rehwald, founder of Me-est Me, about how a journey of self-discovery led her to launch her first product, the Me-est Me Journal. Shana emphasizes the importance of community building, the benefits of great PR opportunities, and the need to tie your personal brand into your business’s brand. Actionable Tips You’ll Walk Away With How to build a cohesive brand identity throughout all of your marketing channelsEffective PR outreach strategiesUtilizing influencers to build brand awareness as a new brandWhy consumers crave connection and how you can connect with your customersBoundaries to set early on in your business About Shana Rehwald Shana has made it her mission to show up as her “me-est me” every day by being her most honest, authentic, and comfortable self. Her products and services help others embrace their “me-est me,” ditch self-doubt, and reconnect with themselves. The Me-est Me Journal has been featured in publications like Refinery29, Cosmo, Shape, and SELF Magazine. Me-est Me has helped 5,000+ people across 17 countries reconnect with themselves and build a deeper sense of self-awareness. Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly: 01:16 Shana's career journey 02:11 Launching the Me-est Me Journal 04:10 How her marketing background influenced her launch 05:45 How influencer marketing paid off in the beginning years 06:34 Finding influencers to work with 07:52 Her pivot from influencer marketing to press 08:25 Where she learned about PR strategies and her notable press accolades 10:03 How customer insights influenced her next pivot 10:38 Challenges and lessons from trade shows 13:03 Return on investment of each marketing strategy she’s tried 15:02 Advice for getting your first PR opportunity 16:38 Investing in community building events 20:41 How to build self-trust as an entrepreneur 23:53 Podcast guesting 101 for product-based brand founders 25:14 Importance of weaving your personal brand into your business’s branding 28:51 Consumers are craving connection 30:40 Number one marketing tip for new business owners Connect with Shana and Me-est Me: Her workshop on cold email outreach strategies for landing more press dealsBuy the Me-est Me JournalConnect with Shana on InstagramFollow Me-est Me on Instagram Connect with Lindsay and Behind the Label: Let's be Insta friends⁠⁠If you're more of a TikTok fan, connect with us there⁠⁠Join our newsletter, where you'll learn how to improve your marketing strategy in bite-size, weekly lessons⁠⁠Download my absolute favorite content planning template⁠⁠Need 1-on-1 support? Let's connect! Don't forget to subscribe and leave a review. We read them all :)

    The Power of Personal Branding: Shana Rehwald's Approach to Brand Building

  5. 07/19/2024

    The Making and Marketing Of Celebrity Beauty Brands Feat. Kim Wileman of Galla Beauty

    Summary of the Episode: Kim joins us today to discuss her extensive background in the beauty industry, from her early days at Saks Fifth Avenue to the manufacturing floor to creating Galla Beauty, while sharing insights into successful celebrity brands. She shares the importance of knowing your customers, what we can learn and apply from celebrity brands, effective product launches, the potential of TikTok Shop for brands, and how she’s applying all she’s learned to her and Victoria Jackson’s brand, No Makeup Makeup. Actionable tips you'll walk away with: How to stay true to your brand’s message Why you should use firsthand customer insights in developing new products Benefits of launching only one or a few products at a time How to best launch a new product What consumers need to know before purchasing from you Kim Wileman's Bio: As the Founder of Galla Beauty and No Makeup Makeup, Kim Wileman has left an indelible mark in the beauty industry. With a visionary spirit and a knack for innovation, she has played a pivotal role in shaping the industry's narrative. At the heart of Kim's success is her ability to forge meaningful connections and cultivate partnerships. From manufacturing to distribution, her extensive network of trusted allies paves the way for brands to expand their reach and impact. The Galla Beauty portfolio reads like a who's who of beauty royalty, focusing on collaborations with industry giants such as Farmacy, Guthy Renker, DIBS BEAUTY, and JLO BEAUTY. Through strategic collaboration and unwavering dedication, Kim continues to redefine the standards of success in the ever-evolving world of beauty. Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly: 01:16 Kim's journey in the beauty industry 02:29 The importance of learning customer service early on 04:35 Getting to know your customer firsthand 05:54 Kim's career path of working in every vertical of the beauty industry 11:07 Her biggest learning experience from her past jobs 13:44 What made her transition to self-employment 14:34 How she’s launching No Makeup Makeup based on past experiences 18:49 Advantages of launching with only one product 21:50 Best limited product drops she’s seen in the beauty industry 23:24 How to best launch a new product 25:30 How celebrities influence the beauty industry 25:51 Example: Selena Gomez and Rare Beauty 29:03 Another Example: Beyonce and Cécred 29:46 What consumers need to see and know about before purchasing 30:15 TikTok's impact on shopping 32:44 Everyone makes purchasing decisions differently 35:02 What to think about before taking a brand global 38:26 What small business owners can learn from celebrity brands 42:31 How she’s marketing No Makeup Makeup based on her years of experience 45:10 Her best piece of marketing advice for new business owners Connect with Kim, Galla Beauty, and No Makeup Makeup: Follow No Makeup Makeup on Instagram Explore No Makeup Makeup’s product line Connect with Kim on LinkedIn Visit Galla Beauty’s website For more resources and to further connect with Lindsay or Behind the Label: Let's be Insta friends⁠ ⁠If you're more of a TikTok fan, connect with us there⁠ ⁠Join our newsletter, where you'll learn how to improve your marketing strategy in bite-size, weekly lessons⁠ ⁠Download my absolute favorite content planning template⁠ ⁠Need 1-on-1 support? Let's connect! Additional resources we mentioned: Skala hair mask (Lindsay’s favorite curly hair product) Licensed aesthetician and creator on TikTok Don't forget to subscribe and leave a review. We read them all :)

    The Making and Marketing Of Celebrity Beauty Brands Feat. Kim Wileman of Galla Beauty

  6. 07/12/2024

    Striking Gold in the Jewelry Industry: Georgia Humbert Shares Smoothie London Jewelry's Marketing Playbook

    Summary After years of buying throwaway earrings that would turn her ears green, Georgia Humbert was tired of the never-ending cycle of buying boring, easily tarnished earrings. So, after searching for quality, stylish earrings that didn’t break the bank and not finding anything, she decided to start her own brand. Enter Smoothie London, a brand specializing in huggy hoop earrings that has expanded into more over the years. Throughout the episode, Georgia shares her marketing successes and failures, highlighting the strategies that drive each stage of their marketing funnel, from using TikTok for brand awareness to email for sales conversions. Actionable Tips You’ll Walk Away With From This Episode How to utilize each social media platform for different goals, like TikTok for building awareness and Instagram for customer engagement The secrets to gathering emails to grow your list What types of emails to send for more sales and reviews Where to find great UGC creators and influencers How to overcome fear and embarrassment of showing up on social as a founder Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly: 00:41 The beginning of Smoothie London 02:30 Marketing strategies in the early days 04:07 The content strategy behind their TikTok virality 056:11 Converting content 07:29 Not everyone buys right away. Here’s why that’s okay 08:58 How to sell as a brand that doesn’t “solve a problem” 11:10 What marketing strategies didn’t work 12:22 How they’re present on multiple social platforms 13:04 Email list growth strategies 15:33 Their email welcome sequence 17:12 The key to more reviews 18:34 The power of the founder’s presence in a brand’s marketing 22:05 Overcoming the fear of showing your face on social media 24:03 The difference in giving it your all in your content vs playing small 27:02 Marketing your product with UGC vs influencers 28:46 Effective guidelines for UGC creators 32:14 Finding great UGC creators and influencers 35:50 Georgia's favorite marketing tip for new brands 36:34 Georgia and Smoothie London’s info Connect with Georgia and Smoothie London: Shop their new collection (coming July 19th) Follow Smoothie London on Instagram Connect with Smoothie London on ⁠TikTok Learn from Georgia on her TikTok Connect with LC Creative and Lindsay: ⁠Let's be ⁠Insta friends⁠⁠ ⁠If you're more of a TikTok fan, ⁠connect with us there⁠⁠ ⁠⁠Join our newsletter,⁠ where you'll learn how to improve your marketing strategy in bite-size, weekly lessons⁠ ⁠Download our absolute favorite ⁠content planning template⁠⁠ ⁠Need 1-on-1 support? ⁠Let's connect!

    Striking Gold in the Jewelry Industry: Georgia Humbert Shares Smoothie London Jewelry's Marketing Playbook

  7. 06/21/2024

    Stuck Scrolling on Social for Content Ideas? 5 Tips for Getting Unstuck

    If you're tired of getting stuck doomscrolling for content ideas on social media, then this episode is for you. We've all been there. You hop onto TikTok to look for content ideas for your business for a few minutes. Then you look up from scrolling and see that two hours have passed, and you've somehow found yourself in a rabbit hole about the history of the royal family or DIY home improvement projects. It happens to the best of us (aka for us, at least once a week). But what if there were ways to cut down on the time you spend on social looking for inspiration? And even better than that, what if there were ways you could avoid social media altogether when you're stuck thinking about what to post? On this episode, we share five actionable tips for stopping the scroll and being more intentional with your time and resources while searching for content ideas. Timestamps: 01:24 One - Set a Timer 02:36 Two - App Solutions 04:23 Three - Intentional Time Management for Content Creation 05:20 Four - Have a Plan Before Getting on Social 07:01 Five - Alternative Tools to Social Media for Content Inspiration Grab the 10 Best Content Research Tools list we talked about in the episode HERE. Connect with us: ⁠Let's be Insta friends⁠ ⁠If you're more of a TikTok fan, connect with us there⁠ ⁠Join our newsletter, where you'll learn how to improve your marketing strategy in bite-size, weekly lessons⁠ ⁠Download our absolute favorite content planning template⁠ ⁠Need 1-on-1 support? Let's connect!

  8. 06/15/2024

    How Tony’s Denim Fixed the “Gap” in the Women’s Denim Market Feat. Patti Olivia

    In this episode of Behind the Label, Patti Olivia shares about her struggle to find jeans that fit well, which led her to launch Tony’s Denim: a denim brand dedicated to creating gap-proof jeans. Patti touches on her inspiration behind her adjustable jeans, overcoming marketing challenges through manufacturing setbacks, and how social media, especially TikTok, played a pivotal role in growing her brand. When it comes to the marketing side of business, she emphasizes the importance of understanding your target audience, personalizing your approach, and being patient and consistent. Actionable tips you’ll walk away with from this episode: How to better utilize TikTok in your marketing How to hone in on your target audience How to use your competitors as a source of inspiration and fuel for differentiating your products even further Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly: 00:11 The Origin of Tony's Denim 01:03 Starting a Business with a Problem to Solve in Mind First 05:26 Social Media and Ads 06:50 What Type of Content Works on TikTok 10:13 The Process of Learning What Worked and Didn’t Work 13:36 Finding Their Unique Selling Point Through Research 16:26 Why They Changed the Way They Presented Their Product 18:49 Looking at Competitors as a Way to Solidify Their USP 21:57 Pre-Launching and Web Conversions During a Manufacturing Delay 24:49 Patti’s Advice on What to Do First in Your Marketing 26:43 Why Your Target Audience Needs to Be Specific Over Broad 29:49 Tony's Denim - Socials and Website We hope you enjoyed this episode and don’t forget to subscribe and leave a review! We read them all :) Follow Tony’s Denim Website: tonysdenim.com Instagram: instagram.com/tonysdenim TikTok: tiktok.com/@tonysdenim For more resources and to further connect with Lindsay or Behind the Label: Let's be Insta friends⁠ ⁠If you're more of a TikTok fan, connect with us there⁠ ⁠Join our newsletter, where you'll learn how to improve your marketing strategy in bite-size, weekly lessons⁠ ⁠Download my absolute favorite content planning template⁠ ⁠Need 1-on-1 support? Let's connect!

    How Tony’s Denim Fixed the “Gap” in the Women’s Denim Market Feat. Patti Olivia
See All (13)

Trailer

Ratings & Reviews

5
out of 5
2 Ratings

About

Take your product-based business’s marketing to a whole new level as we go “Behind the Label” with real-life brands. Join your host, Lindsay, who comes to the show with a decade of experience in product photography and retail. You’ll walk away from each episode with actionable tips to revolutionize your marketing and cultivate a community of brand-loyal customers.

Information

  • Creator
    Lindsay Bell
  • Years Active
    2024 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © Lindsay Bell
  • Show Website
    Behind the Label