Marketing for Doctors Podcast

Bob Miglani & Dr. Shefali Miglani
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Are you losing revenue because patients aren’t converting into treatments? Welcome to The Marketing for Doctors Podcast, hosted by Bob Miglani and featuring industry experts who uncover the secrets to effective patient capture and conversion. Each episode is packed with actionable marketing strategies that specialty doctors can use to: ✅ Attract New Patients Learn proven marketing techniques that help you stand out and reach the right audience, driving new patient interest. ✅ Convert Prospects into Paying Patients Unlock strategies to build trust, overcome objections, and guide prospects through a seamless conversion process. ✅ Build Patient Loyalty and Generate Referrals Discover how to create long-term relationships with your patients and encourage them to refer others, ensuring steady growth for your practice. Stop leaving revenue on the table. Subscribe to The Marketing for Doctors Podcast and start turning your practice into a revenue-generating powerhouse. P.S. For more expert tips and resources, visit GetHoot.com.

  1. Why Patients Don't Sign Up for Specialty Treatments

    12/02/2025

    Why Patients Don't Sign Up for Specialty Treatments

    Most doctors assume patients will make a major healthcare decision after a quick consult. Reality is different. Very different. In this episode, Bob Miglani breaks down the biggest reason patients hesitate to enroll in elective and out-of-pocket treatments. It has nothing to do with your credentials, your technology or your clinical skill. It has everything to do with the journey you are (or aren’t) giving them. Bob shares personal stories from eye care, dentistry and specialty medicine that reveal a simple truth. Patients will not spend two thousand, five thousand or ten thousand dollars after a rushed fifteen minute conversation about a condition they just heard about seconds earlier. They need time, trust and education. And today’s buyers want to learn on their own device and on their own schedule. You will learn: • Why first-visit conversions are almost always a losing strategy  • How real patients think, research and decide on high-ticket medical treatments  • The psychology behind the “law of 16 touches” in specialty care  • How to communicate findings without sounding salesy or pushy  • How to use videos, text follow ups and simple handouts to build comfort and trust  • Why the real decision happens in the kitchen, not the clinic  • How to position yourself as the trusted expert patients choose If you offer any elective, cash pay, out-of-network or specialty service, this episode is essential listening. Bob shows you exactly how to lengthen the patient education journey so your conversion rates rise, your reputation strengthens and your patients feel informed, respected and ready to move forward. Tune in to transform the way you guide patients toward life-changing care.

    30 min
  2. How Meibography is Your Blood Test for Dry Eyes ft. Justin Cholula

    11/04/2025

    How Meibography is Your Blood Test for Dry Eyes ft. Justin Cholula

    In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conversions, and elevate their practice. The conversation covers how to position dry eye treatment within the longevity movement, use data to create credibility, and apply Bob’s “three hat strategy” to strengthen patient communication.

    30 min
  3. Lessons I Learned from Building a Successful Dry Eyes Practice ft. Dr. Shefali Miglani

    10/10/2025

    Lessons I Learned from Building a Successful Dry Eyes Practice ft. Dr. Shefali Miglani

    In this episode of Marketing for Doctors, Dr. Shefali Miglani shares the lessons she learned in building a successful dry eye practice from the ground up. Speaking from her own experience, she explains how to move beyond technical explanations and focus on education, empathy, and clarity to help patients understand their condition and commit to treatment. Dr. Miglani offers a step-by-step look at how doctors can communicate more effectively, earn trust, and convert patients without feeling salesy. She explores the psychology of today’s informed patient, the importance of using visuals and simple language, and how consistent execution leads to measurable growth. This episode is an essential listen for doctors who want to strengthen patient relationships, expand their specialty services, and create a thriving, sustainable practice.

    23 min
  4. From Operator to Owner: Building a Practice That Runs Without You ft. Vikram Raya, MD

    08/05/2025

    From Operator to Owner: Building a Practice That Runs Without You ft. Vikram Raya, MD

    What happens when a successful optometrist decides she is done with burnout, declining reimbursements, and being stuck in the insurance system? In this powerful episode of Marketing for Doctors, Bob and Dr. Shefali Miglani share the exact steps they took to transform a traditional practice into a thriving business focused on specialty care, patient education, and automation. Originally featured on Limitless MD, this conversation highlights how they built Hoot, a system that helps doctors increase case acceptance, simplify communication, and create more time and freedom in their lives. Whether you are a solo provider or running multiple locations, you will learn: The shift from operator to owner and why most doctors never make itThe real reason patients hesitate to say yes to treatmentHow to balance insurance and private pay without overspending on marketingThe Three Hat Strategy that helps doctors educate, influence, and convert more patientsWhy energy is your greatest asset and how to increase it quicklyThis episode is a must-listen for any doctor ready to grow with clarity, confidence, and real momentum.

    53 min
  5. The Real Reason Patients Are Ghosting Their Appointments

    07/23/2025

    The Real Reason Patients Are Ghosting Their Appointments

    Patients are not picking up the phone. They are not responding to your texts. And they are not showing up for their follow up visits. In this episode, Bob Miglani unpacks one of the biggest problems facing medical practices today: ghosting. Drawing from real stories and recent research, Bob explains why patients disappear. He explores the most common reasons, such as lack of urgency, unanswered questions, and fear of phone calls. More importantly, he shares clear strategies to help you increase your show up rate. These ideas work across eye care, dermatology, dental, and other specialty practices. If you are tired of chasing patients who never respond, this episode will help you understand what to do next.

    37 min
  6. Marketing Gurus are LYING to You ft. Dr. Shefali Miglani

    07/08/2025

    Marketing Gurus are LYING to You ft. Dr. Shefali Miglani

    In this powerful and personal episode, Dr. Shefali Miglani sits down with Bob Miglani to share the real story behind how they transformed a traditional optometry practice into a thriving specialty care clinic. From the frustrations of insurance dependence to the emotional toll of trying to do it all, Dr. Miglani opens up about the turning point that led her to embrace myopia management and the many obstacles along the way. Together, they reveal the one thing most marketing gurus never tell doctors. Marketing specialty care is not about pushing treatments. It is about patient education. You will hear how they overcame early failures, built trust through video content, and developed a repeatable system that now helps hundreds of doctors grow their practices. This episode is packed with practical insights on patient communication, the psychology of decision making, and why human connection matters more than any flashy website. If you are a doctor looking to increase conversions for specialty services like myopia or dry eyes, this is the episode for you.

    50 min
  7. Making $250,000 from Dry Eye Without Burning Out Your Team ft. Dr. Corey Langford

    05/13/2025

    Making $250,000 from Dry Eye Without Burning Out Your Team ft. Dr. Corey Langford

    What does it take to grow a dry eye clinic into a six-figure revenue stream? In this episode, Dr. Corey Langford shares his real-world journey—starting with LipiFlow back in 2016, adding IPL in 2021, and most recently incorporating radiofrequency (RF) into his treatment suite. From building a dedicated dry eye room to training his staff and refining patient education, Dr. Langford reveals the exact strategies that helped him boost patient throughput and generate over $250,000 in revenue—just from his dry eye services. You’ll learn: How to successfully introduce new technologies like IPL and RF into your workflowWhy a dedicated treatment room changes everythingThe role of patient education in increasing compliance and conversionHow to get your staff aligned and confident with dry eye treatmentsPractical advice for scaling dry eye services in a busy optometric practiceWhether you’re just starting to treat dry eye or looking to expand your existing services, this episode is packed with insights to help you grow.

    50 min
  8. Getting Associates & Staff on Track for Better Conversion

    03/05/2025

    Getting Associates & Staff on Track for Better Conversion

    In this episode of the Marketing for Doctors Podcast, we focus on a critical topic for practice owners—how to elevate staff performance and improve patient conversion rates. Dr. Shefali Miglani shares key insights and real-world lessons from her own practice, addressing common challenges that doctors face: How do you align your team with your practice's goals? How do you ensure associates and specialty care hires contribute effectively to your success? Key Takeaways from This Episode: Aligning Your Team with Practice Goals Dr. Shefali discusses strategies for ensuring every team member is aligned with the practice’s vision. Learn how to create a unified direction that motivates your staff and drives practice performance.Effective Training and Onboarding Discover the importance of consistent staff training and onboarding, particularly for specialty care hires, to ensure they are equipped to contribute to the growth and success of your practice.Driving Conversion Rates Through Team Effort In this episode, Dr. Shefali explains how to leverage your team to increase conversion rates. Explore strategies for improving patient interactions, building trust, and ensuring that your team plays a key role in the success of your practice, from patient intake to follow-up care.Accountability and Performance Tracking Learn how to set clear expectations, track staff performance, and identify areas for improvement to enhance your practice’s overall productivity and efficiency.Why You Should Listen: Maximizing Staff Potential If you're a practice owner or healthcare provider, this episode offers valuable insights on how to inspire your team to reach their full potential and improve the overall performance of your practice.Building a High-Performing Team Effective staff management goes beyond delegation—it's about fostering a culture of collaboration, motivation, and accountability. Tune in to learn how to implement these principles to create a high-performing team.Boosting Conversion Rates Your staff plays a crucial role in improving conversion rates. Whether you're focused on specialty care or expanding your services, this episode provides actionable strategies to enhance patient interactions and drive growth in your practice.Don’t miss out on these expert strategies for improving staff performance and increasing conversion rates. 4o mini

    45 min
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About

Are you losing revenue because patients aren’t converting into treatments? Welcome to The Marketing for Doctors Podcast, hosted by Bob Miglani and featuring industry experts who uncover the secrets to effective patient capture and conversion. Each episode is packed with actionable marketing strategies that specialty doctors can use to: ✅ Attract New Patients Learn proven marketing techniques that help you stand out and reach the right audience, driving new patient interest. ✅ Convert Prospects into Paying Patients Unlock strategies to build trust, overcome objections, and guide prospects through a seamless conversion process. ✅ Build Patient Loyalty and Generate Referrals Discover how to create long-term relationships with your patients and encourage them to refer others, ensuring steady growth for your practice. Stop leaving revenue on the table. Subscribe to The Marketing for Doctors Podcast and start turning your practice into a revenue-generating powerhouse. P.S. For more expert tips and resources, visit GetHoot.com.

Information

  • Creator
    Bob Miglani & Dr. Shefali Miglani
  • Years Active
    2024 - 2025
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © 2025 Marketing for Doctors Podcast
  • Show Website
    Marketing for Doctors Podcast