Trust, Influence, Generations, and AI: Jennifer Neeley on Power, Caregiving, and the Future Jennifer Neeley, fractional CMO strategist and creator of the Neeley Trust framework, joins the podcast to discuss the through lines in her career from broadcast journalism to digital strategy, influencer marketing education at UC San Diego, and advising high-growth companies. She shares formative experiences, including losing her father at age eight, feeling “parentified,” and how her mother’s layoffs shaped her views on power, security, and institutions. Neeley connects generational experiences (e.g., 9/11, “OK boomer,” wealth and housing gaps) to marketing’s need to understand audiences, and describes her in-progress book “Generations,” focused on how generations shape marketing, leadership, and life. They examine declining trust in institutions and journalism, discussing the Epstein files, UK media scrutiny of power, and concerns about the Washington Post and tech-billionaire influence. Neeley explains her trust framework, built for influencer marketing, emphasizing ethical, trauma-informed communication, parasocial relationships, and practical influencer vetting (including hidden platform presences). The discussion turns to loneliness, empathy, caregiving burdens (including her brother’s schizoaffective disorder), and systemic failures such as inaccessible benefits infrastructure. Finally, they address AI’s trust implications: deepfakes, data capture via terms and conditions, algorithmic bias, and the need for guardrails—ending with Neeley’s cautious optimism about the US despite political and institutional challenges. 00:00 Meet Jennifer Neeley 01:49 The Through Line 04:30 Life After the ‘34 Deadline’ 08:29 Culture Shock in the UK 14:23 Power, Class & the Monarchy 16:12 Epstein Files & Media Accountability 22:57 Tech Titans, Platform Power & Toxic Masculinity Online 27:55 Caregiving, Outsourcing Myth & the Real Cost of Responsibility 31:14 Burnout at Fiverr 34:44 Generations Book 42:11 Family Sacrifice vs. Wealth 42:57 Disillusionment With Politics & the Cost of Running for Office 46:04 Safety, Femicide, and Generational Blame in the Social Media Era 47:31 Housing, Environment, and Echo Chambers 50:02 Trust Framework 101 01:00:56 Scams, Deepfakes, and Platform Neglect 01:07:47 AI Everywhere 01:16:45 Influence Before Instagram 01:20:47 Loneliness in a Connected World 01:25:20 Alumni Donations & Columbia’s Push for Planned Giving 01:26:58 Pandemic Caregiving, Mindfulness & Learning Self-Compassion 01:30:48 Trauma-Informed Fertility Marketing 01:38:06 Caregiving vs. Society’s Incentives 01:47:34 Gavin Newsom’s National Ambitions, Taxes & Broken State Systems 01:57:18 Hope for America: Global Power Shifts, Trump Era Cycles & AI Guardrails 02:07:07 Optimism, Leadership Vacuum & Final Wrap-Up https://jenniferneeley.com/ https://jndglobal.com/ https://twitter.com/@jenniferneeley https://www.linkedin.com/in/jenniferneeley/