A title may make you a manager, owner, or supervisor, but it does not make you a leader. Leadership begins when people trust you enough to want to follow you. In this episode of Adrienne Barker Speaks: No Prep Needed, Adrienne welcomes Jay U. Jacobson, a licensed funeral director, leadership educator, consultant, and author of Lead by Legendary Example. After more than 45 years in funeral service, Jay has learned what it means to lead when emotions are high, decisions carry real consequences, and people need someone who can bring calm, compassion, and clarity to the room. Jay also shares how his wife’s medical crisis unexpectedly inspired his book. During 18 difficult months and 12 major surgeries, Jay kept a shared journal to update their daughters. When he later reviewed those entries, he discovered six leadership principles woven throughout the decisions his family had made: presence, integrity, vision, servant leadership, adaptability, and mentorship. The conversation also explores the changing funeral profession, creating more personal and meaningful memorial services, the communication skills younger professionals need, and how AI can reduce repetitive work while allowing people to spend more time making genuine human connections. In this episode: • Why having a title does not automatically make someone a leader• The six pillars of legendary leadership• How presence builds trust at work and at home• Why strong leaders teach people what to do and explain why it matters• How AI can support human connection without replacing it About Jay Jacobson Jay U. Jacobson, LUTCF, CPC, CFSP, is a licensed funeral director, author, educator, entrepreneur, and founder of Jacobson Professional Staffing. He helps funeral homes and other service-driven organizations strengthen leadership, communication, customer care, staffing, and workplace culture. Connect with Jay: Website: https://www.jacobsonprostaff.com/ Order Lead by Legendary Example:https://www.amazon.com/Lead-Legendary-Example-Jay-Jacobson-ebook/dp/B0FZS2WRXX LinkedIn: https://www.linkedin.com/in/jayscookies Listen, follow, and share Adrienne Barker Speaks: No Prep Needed:https://podcasts.apple.com/us/podcast/adrienne-barker-speaks-no-prep-needed/id1736383646 This episode is brought to you by www.stopverifyprotect.com, www.presslaunch.vip, and www.authorityaudit.vip. Learn how to recognize scams before you respond, send money, or share personal information at https://stopverifyprotect.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices