Candid by Innovate Comms

Innovate Comms
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Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. Find us at www.innovatecomms.co.uk

  1. FEB 28

    Series 2 Episode 10: The intersection of commercialisation and marketing

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month we’re joined by telco industry stalwart, Peter Marshall, to devise the perfect marriage between setting commercial and product or service strategies and marketing and communications. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    30 min

  2. JAN 4

    S2:E9 - The magic of integrated campaigns

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by Kate Baker from Zscaler to tackle the elusive integrated campaign. We cover everything from the power of great creative, to psychological safety between clients and agencies, to taking risks to processes. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    43 min

  3. JAN 4

    S2:E8 - The art of developing usable value propositions

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month we are joined by Zlatka Larsen, a wonderful generalist marketer currently working with Autodesk, to tackle the topic of usable value propositions – what they are, why we need them and how we stop people from shoving them in a digital drawer and never using them properly. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    40 min

  4. 10/25/2025

    S2:E7 - Navigating the AI gold rush

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month we’re joined by another of the IC collective, Daniella Graham Stollery, our strategy director, to get candid about how B2B tech can navigate the AI goldrush and avoid AI-washing with their comms. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    44 min

  5. 09/21/2025

    S2:E6 - Coaching the brightest minds to translate the deeply technical

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month, we’re joined by coaching extraordinaire and B2B tech marketing veteran, Jackie Nixon, to talk about helping technical experts communicate the highly technical to lay audiences. A new member of our collective, Jackie has joined forces with us to offer a new suite of comms training courses and coaching for engineering and academic teams, with the goal of translating innovation into understandable value. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    48 min

  6. 08/09/2025

    S2:E5 - How to create engaging video content for B2B audiences

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by the ‘Toms’ as we callthem – two very talented film directors and videographers in our collective who specialise in crafting beautiful commercial films. We talk about what we want to ban from corporate film, some of our most memorable shoots and trends like AI (of course) in film making. https://drive.google.com/drive/folders/1cM6nrtYIxQukJG4Wz9aPJ085UnswOZFT?usp=sharing

    46 min

  7. 07/27/2025

    S2:E4 - The commercials of creativity

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month, we’re reflecting on quite a few conversationswe’ve had recently about how much value should be or is attributed to creativity, alongside whether marketing should a role in strategically guiding an organisation (spoiler: obviously). ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    23 min

  8. 06/28/2025

    S2:E3 - Creating engaging events

    Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by a true events queen and good friend Mary Vivier as we lift the dust ruffle on what makes an event successful and how we manage stakeholders, as well as air some of our juicier grievances and all the things that can go wrong. ⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

    39 min
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About

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. Find us at www.innovatecomms.co.uk

Information

  • Creator
    Innovate Comms
  • Years Active
    2024 - 2026
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    © Innovate Comms
  • Show Website
    Candid by Innovate Comms