The Watercooler Brand Talks

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The Watercooler Brand Talks

The Water Cooler Brand Talks is a previously LIVE video event hosted by Wes Henstock, Ash Rathod and Martin Zarian, three brand strategists and agency owners from Brand and Design studios Confid3ntial, DFC Studio and Factory 39 respectively. In the podcast, we discuss and feature commentary on the current state of Brand, Branding Design and Marketing and are often joined by special guests from various sectors and disciplines. The idea is to encourage positive discourse and around the topics that in some way, shape or form touch every individual and communities out there.

  1. NOV 23

    Ep#15 How to Reinvent Your Creative Career

    We speak to Ben Greengrass from Stampede Creative in New York about his journey when it came to having to reboot and reinvent his creative career.

    1h 5m

  2. OCT 9

    EP#14 What it takes to be a strategist with Andrew Bailey

    WAM speak to Andrew Bailey about journey becoming a strategist.

    53 min

  3. AUG 31

    Ep#13 Why design education is failing creatives with James Martin aka Made By James

    James Martin aka Made By James joins WAM to discuss the current state of the education for design and creatives and why it's falling short in terms of shaping successful futures. We speak about the positives and negatives of social media and what up and coming creatives should be focusing their efforts on to get known and get work.

    1 hr

  4. AUG 31

    Ep#12 The Power of Behavioural Science with Rory Sutherland

    Rory Sutherland talks about man leggings, tea shops, electric cars and more There's a lot here about the power of behavioural science and how we can all leverage it when it comes to marketing and branding. In this video, Rory Sutherland dives into the weird way our brains work when it comes to marketing and branding. Learn about the fascinating world of behavioral science from a leading expert in the field!

    1h 14m

  5. AUG 4

    Ep#11 - What keeps consumers buying? With Oana Leonte

    In this episode we dig into why some products and companies forge strong bonds with their customers and build audiences and communities. Can this be achieved by companies of all sizes?

    1h 2m

  6. AUG 4

    Ep#10 Writing, Designing and Launching a Book with Eddie Shleyner

    Based on one of the copywriting industry’s most unique and celebrated newsletters, VeryGoodCopy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive “micro-lessons” on: THINKING and WRITING like a copywriter. In this episode of the Watercooler Brand Talks, WAM talks to Eddie about the ups and downs of writing the book, the lessons learned and what we can expect.

    1h 10m

  7. JUL 15

    Ep#9 The Future of Purpose-Driven Branding with David Aaker

    Watch the pre-live conversation with David Aaker and 3 brand strategists, about the future of purpose-driven branding. We discuss the impact of social programs on brand equity and how to make your purpose obvious to all of those people you engage with. David Aaker is the vice chairman of Prophet, a growth and transformation firm anchored in purpose. He is also widely recognised as 'The Father of Modern Branding.'

    53 min

  8. JUL 1

    Ep#8 How To Sell Brand Strategy

    In this previously live recording, we dig into the art of selling brand strategy with guests and brand architects, Sean Masters and Marc Gutman. This episode is a must-watch for brand strategists looking to overcome the challenges of selling their services. Discover the common hurdles brand strategists face when trying to sell their services. As a brand strategist, you know the importance of a solid brand, but selling that concept can be a tough nut to crack. This episode provides you with the tools and knowledge to effectively sell your brand strategy services, ensuring you can demonstrate their value and secure more clients. Sean Masters and Marc Gutman bring years of experience and discuss what needs to be done.

    1 hr
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About

The Water Cooler Brand Talks is a previously LIVE video event hosted by Wes Henstock, Ash Rathod and Martin Zarian, three brand strategists and agency owners from Brand and Design studios Confid3ntial, DFC Studio and Factory 39 respectively. In the podcast, we discuss and feature commentary on the current state of Brand, Branding Design and Marketing and are often joined by special guests from various sectors and disciplines. The idea is to encourage positive discourse and around the topics that in some way, shape or form touch every individual and communities out there.

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