Podcasts Done For You Show

Anthony Perl, Podcast Strategist & Producer

You have got expertise worth sharing. The question is: how do you turn it into a podcast that actually works for your business? Podcasts Done For You Show is the practical, jargon-free guide to starting, growing, and monetising a business podcast. Whether you are thinking about starting a show, struggling to stay consistent, or wondering why your podcast is not growing the way you hoped, this show gives you the answers. Hosted by Anthony Perl, a multi-award winning podcast host and producer with 30+ years in media and marketing (2UE, 2GB, Channel Ten). Named APAC Insider Most Empowering Podcast Leader 2025 and recognised in the GPMG Global 100 for 2026, Anthony hosts multiple shows across business, professional services, and education. Every recommendation comes from someone actively building podcasts, not just talking about them. Each episode covers: - How to start a podcast for your business - Podcast production and publishing made simple - Content strategy and audience growth - Equipment, software, and platform recommendations - Monetisation and ROI from podcasting - Podcast SEO and discoverability - Interview techniques and co-hosting strategies If you are a business owner, executive, or expert who wants to become a Voice of Brilliance, this show is for you. Subscribe now and start building a podcast that works as hard as you do. Free resources and booking: https://podcastsdoneforyou.com.au Connect with Anthony: https://www.linkedin.com/in/adperl/

  1. 5d ago

    Influence Is Access, Not Followers | Russell Pearson

    Business strategist Russell Pearson on building the kind of influence where the room turns around when you walk in, ahead of The Influencers 2026 in Sydney. What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with business strategist Russell Pearson, co-creator of the event. Real influence, Russell argues, is access: walking into a room and having everyone turn around, waiting for you to speak. It is being the person people think about when you are not there. Key talking points Why influence is access, not followers, and what that means for the way you show upHow to position yourself in the minds of the people you want to work with, so you become the obvious choiceThe relationship between influence and leadership: you do not have to be a leader to be influential, but you need influence to leadWhy everything is trying to influence you right now, from advertising to social media to artificial intelligence, and how to stay in controlWhere Russell's competitive streak came from: five boys under the age of seven in SomervilleInside The Influencers 2026: run three times, the first time in person, and why it is not a sales event About Russell Pearson Russell Pearson is an award-winning business strategist and Hall of Fame speaker. Across three decades, his strategies have shaped growth in more than 280 industries and been applied by leaders in 63 countries. A regular commentator on television, radio and podcasts, with more than 350 episodes to his name, he works with organisations to energise people, build resilience and lift performance in uncertain times. He is the co-creator of The Influencers 2026. The Influencers 2026 The Influencers 2026 is one morning in Sydney: Wednesday 7 October 2026, 8.30am to 12.00pm, Northside Conference Centre, Crows Nest. The theme is there's more than one way to become influential, explored through five lenses: media, communication, marketing, leadership and business. Tickets and group bookings are available via influencers2026.com.au. Links Listen to the episode: [episode link]The Influencers 2026: influencers2026.com.auPodcasts Done For You: PodcastsDoneForYou.com.au Hashtags #Influence #Leadership #BusinessStrategy #TheInfluencers2026 #SydneyEvents #PersonalBranding

    Influence Is Access, Not Followers | Russell Pearson
  2. Sep 3

    Is a Podcast Right for Me? How to Grow an Audience Without the Overwhelm

    Is a podcast right for me? We break down the realities of launching a show so you can decide if it is the right move for you. Many business owners ask if they should start a podcast to build authority, but the reality of consistent content creation often gets overlooked. In this episode, we deconstruct the common myths around podcasting and look at how to actually build a show that serves your business goals. We explore why audience growth feels difficult when you lack a clear plan and how to shift your focus from simply recording audio to creating a system that works. We also cover the essential elements of a successful show, including why quality matters more than frequency, how to use personal outreach to connect with the right people, and the importance of telling stories that address specific pain points. By the end of this discussion, you will have the clarity needed to determine your next steps. Subscribe for weekly podcasting strategy breakdowns, and comment below with your biggest hesitation about starting your own show. Connect with the show: Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow Book a free chat: podcastsdoneforyou.com.au/booking Website: podcastsdoneforyou.com.au #podcastforbusiness #howtostartapodcast #howtocreateapodcast #podcastforsales

    Is a Podcast Right for Me? How to Grow an Audience Without the Overwhelm
  3. Aug 27

    How to Build Your Sales Funnel with Potential Clients Doing the Work

    Learn how to build a sales funnel that uses your podcast to attract clients who do the heavy lifting for you. Stop treating your show as content only. Most people assume podcasting is just for brand awareness, but it can be a powerful tool for client acquisition. This episode explains how to flip the traditional model so your podcasting strategy actively filters for high-quality prospects. Instead of chasing leads, you will learn how to create a system where potential clients are naturally drawn to your offer through the podcast sales process. We break down the methodology behind this approach, specifically for those looking to integrate B2B podcasting into their existing business model. You will see how to shift your focus from simply creating episodes to building a functional sales funnel that generates tangible results. This is for podcasters who want their show to be a revenue driver rather than just a hobby. Subscribe for weekly podcasting strategy breakdowns, and comment below with your biggest challenge in turning listeners into paying clients.Ready to Open Up Your Sales Funnel? At Podcasts Done For You, we help business owners and sales managers launch professional podcasts that build a sales funnel with potential clients doing the work. You show up as the expert. We handle the co-hosting, the production, the publishing, and the 40 pieces of content per episode that feed every platform in your business.Book a free discussion and let us talk about how we can turn your podcast into a sales funnel where your potential clients do the work. It costs nothing to have the conversation.V isit: podcastsdoneforyou.com.au/booking Website: podcastsdoneforyou.com.auListen to the PodcastApple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow Captivate: https://podcasts-done-for-you.captivate.fm/ #Podcasting #SalesFunnel #B2BSales #PodcastMarketing #BusinessGrowth #ThoughtLeadership #SalesStrategy

    How to Build Your Sales Funnel with Potential Clients Doing the Work
  4. Aug 19

    The Podcast Boom Is Real: 10 Reasons You Are Behind

    The podcast boom is absolutely real, and in this episode Anthony Perl breaks down 10 compelling reasons why business owners are falling behind by not having a podcast. From differentiating yourself in an AI-saturated market to tapping into 1.5 billion monthly listeners, this episode makes the case that podcasting is no longer optional for businesses that want to build authority, relationships, and a cascading content engine. Starting with the fundamental shift that AI has created in written content, Anthony explains why your authentic voice is now your greatest differentiator. He covers how a podcast elevates your expertise, builds gravitas through media perception, and creates relationship-building opportunities at scale. He also tackles the discoverability advantage of podcast episodes on YouTube and Google, the shareability factor in networking situations, and the enormous value a podcast provides to existing clients. The episode culminates in what Anthony calls the most important reason: podcasting is more than just podcasting. It is a system with a cascading effect that turns your authentic voice into a myriad of content pieces across every platform and format imaginable, from social media to newsletters to training programs and books. If you have been wondering whether the podcast boom is real, this episode settles it definitively. Key Topics Covered: AI versus authority and authentic differentiationElevating expertise without needing credentialsStories and insights as the currency of connectionMedia perception and the gravitas of being in mediaRelationship building at scaleAttracting new opportunities through discoverable contentShareability in networking and everyday conversationsValue for existing clients and their teamsThe 1.5 billion monthly listener opportunityThe cascading effect of podcast content Connect with the Show: Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643Listen on Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRrListen on Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672Watch on YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShowWebsite: podcastsdoneforyou.com.auBook a free chat: podcastsdoneforyou.com.au/booking Download the workbook for this episode to dive deeper into the 10 reasons covered. If you want help launching or producing your podcast, visit podcastsdoneforyou.com.au/booking to book a free chat. #PodcastBoom #PodcastingForBusiness #ContentStrategy #BusinessAuthority #PodcastsDoneForYou

    The Podcast Boom Is Real: 10 Reasons You Are Behind
  5. Jul 16

    Your Competitors Are Podcasting - What's Your Excuse? | Why Every Business Needs a Podcast

    Anthony Perl tackles the single biggest objection he hears from business owners: "Should I really be podcasting?" His answer is unequivocal — yes, and here's why. With 1.5 billion monthly podcast listeners and only 225,000 active business podcasts globally, the playing field is remarkably uncrowded. Anthony breaks down the real numbers, debunks the "too many podcasts" myth, and explains why your website — no matter how polished — can never do what a podcast does: put the real, unedited you in front of your audience. You'll hear why podcasting is the only marketing tool that feeds every other platform, why referrals are far less controllable than you think, and why there is no "next thing" around the corner that will replace the power of your authentic voice. If you're a business owner, a consultant, an author, or anyone with expertise to share, this episode is your wake-up call. Podcasting is not optional. It's compulsory. Key takeaways: 1.5 billion monthly listeners — the audience is already thereOnly 225,000 active business podcasts — the opportunity is wide openYour website is brochureware; your podcast is youPodcasting feeds every other marketing platformReferrals are random; your podcast is a referral engine you controlThere is no "next thing" — podcasting endures like radioYour existing clients become your amplifiers when they share About Anthony Perl: Anthony Perl is the founder of CommTogether and the host of Podcasts Done For You Show, Better Biz, and Biz Bites for Thought Leaders. He helps business owners and experts launch, grow, and monetise professional podcasts that position them as industry leaders. With decades of experience in marketing, communications, and media, Anthony specialises in making your brilliance stand out and get noticed again and again, so your business grows. Connect with Anthony: Website: podcastsdoneforyou.com.auBooking: podcastsdoneforyou.com.au/bookingLinkedIn: linkedin.com/in/anthonyperl Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow Captivate: https://podcasts-done-for-you.captivate.fm/ #howtobeaGreatPodcastGuest #howdoesabeginnerstartapodcast #howtomakegreatpodcasts #GuestAppearance #PodcastingForBusiness #AuthorityPositioning #howtomakeagoodpodcastonspotify

    Your Competitors Are Podcasting - What's Your Excuse? | Why Every Business Needs a Podcast
  6. Jul 5

    Podcasting: How to Get Started - For Businesses to Get Ahead (Original Recording) - Podcasts Done For You Ep. 44

    You have been thinking about it long enough. Here is the complete map to launching your podcast. If starting a podcast has been sitting on your list - and you keep putting it off because the whole process feels overwhelming - this is the episode that clears the path. Anthony Perl covers every key decision a business owner needs to make before they go anywhere near a microphone: the strategy, the audience, the format, the equipment, the recording tools, where to publish, how to plan your episodes, and how to make sure your podcast actually gets found once it is out there. As Anthony says in the episode: this is not an obstacle. It is just a map of things you need to do to get started. Free Workbook Download Access the free workbook for this episode - including equipment recommendations and the episode planning guide - at: https://link.podcastsdoneforyou.com.au/access Resources Mentioned in This Episode Recommended microphone: Rode NT-USB+ Recording software: Ecamm Live (Mac), Riverside, Descript Editing: GarageBand (Mac, free), iMovie, Descript (AI tools), Adobe Premiere Pro Hosting and publishing: Captivate.fm (recommended), Spotify for Creators (free option) Platforms: Apple Podcasts, Spotify, Amazon Music, YouTube Full equipment and software recommendation sheet: https://link.podcastsdoneforyou.com.au/access Listen and Subscribe - Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 - Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr - Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 - YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow - Captivate: https://podcasts-done-for-you.captivate.fm/ Connect With Anthony Perl and Podcasts Done For You Ready to explore what a podcast could look like for your business? Book a free, no-obligation conversation. Book a free discussion: www.podcastsdoneforyou.com.au/booking Website: www.podcastsdoneforyou.com.au If this episode gave you clarity, please like, subscribe, and share it with someone who has been sitting on the fence. And go back through the catalogue - there are dedicated episodes on equipment, the host vs. expert question, the cascading effect of podcasting, and much more. #PodcastingForBusiness #BusinessPodcast #PodcastsDoneForYou #PodcastStrategy #ContentMarketing #ThoughtLeadership #StartAPodcast #PodcastLaunch #BusinessGrowth #PodcastTips

    Podcasting: How to Get Started - For Businesses to Get Ahead (Original Recording) - Podcasts Done For You Ep. 44
  7. Jun 17

    Patrick Engasser - If I Can Do It, You Can Do It - Podcasts Done For You Ep. 48

    You are already an expert in something — you just have not packaged it yet. Patrick Engasser, bestselling author of "If I Can Do It, You Can Do It," spent 15 years in Fortune 500 insurance sales — the last 10 as a district manager — before launching his own coaching and speaking business. In this episode of Podcasts Done For You Show, Patrick reveals why writing a book packages your authority in a way nothing else can, how to identify the 10-20% of your business that actually powers the engine (and delegate the rest), and why the biggest thing holding you back is not a lack of knowledge but a lack of action. He explains why communication is the most important skill in business, how mentorship is the closest thing to a shortcut, and why mindset must come before strategy. As his coach James Malinchak says, "My ugly book is better than the one you don't have." Download the free workbook from the show notes to identify your core genius and launch your authority platform. About Patrick Engasser: Patrick Engasser is a bestselling author, business coach, motivational speaker, and sales trainer based in Buffalo, New York. Born completely blind, Patrick spent 15 years in the insurance industry - the last 10 as a district manager - before launching his own coaching and speaking business five years ago. He is a three-time Top Award recipient for Management Excellence and built significant seven-figure sales teams. His book "If I Can Do It, You Can Do It" provides 20 practical tips for taking action and packaging your expertise. Patrick specialises in helping entrepreneurs identify their core genius, package their authority, and scale their businesses. Connect with Patrick: Website: talkwithpatrick.comLinkedIn: linkedin.com/in/patrick-engasser-645860217Book: "If I Can Do It, You Can Do It" (available on Amazon) Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow Captivate: https://podcasts-done-for-you.captivate.fm/ #PackageYourAuthority #CoreGenius #StopPlanningStartDoing #PodcastingForBusiness #AuthorityPositioning #BusinessCoaching #ShipIt

About

You have got expertise worth sharing. The question is: how do you turn it into a podcast that actually works for your business? Podcasts Done For You Show is the practical, jargon-free guide to starting, growing, and monetising a business podcast. Whether you are thinking about starting a show, struggling to stay consistent, or wondering why your podcast is not growing the way you hoped, this show gives you the answers. Hosted by Anthony Perl, a multi-award winning podcast host and producer with 30+ years in media and marketing (2UE, 2GB, Channel Ten). Named APAC Insider Most Empowering Podcast Leader 2025 and recognised in the GPMG Global 100 for 2026, Anthony hosts multiple shows across business, professional services, and education. Every recommendation comes from someone actively building podcasts, not just talking about them. Each episode covers: - How to start a podcast for your business - Podcast production and publishing made simple - Content strategy and audience growth - Equipment, software, and platform recommendations - Monetisation and ROI from podcasting - Podcast SEO and discoverability - Interview techniques and co-hosting strategies If you are a business owner, executive, or expert who wants to become a Voice of Brilliance, this show is for you. Subscribe now and start building a podcast that works as hard as you do. Free resources and booking: https://podcastsdoneforyou.com.au Connect with Anthony: https://www.linkedin.com/in/adperl/