Podcasts Done For You Show

Anthony Perl, Podcast Strategist & Producer
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You have got expertise worth sharing. The question is: how do you turn it into a podcast that actually works for your business? Podcasts Done For You Show is the practical, jargon-free guide to starting, growing, and monetising a business podcast. Whether you are thinking about starting a show, struggling to stay consistent, or wondering why your podcast is not growing the way you hoped, this show gives you the answers. Hosted by Anthony Perl, a multi-award winning podcast host and producer with 30+ years in media and marketing (2UE, 2GB, Channel Ten). Named APAC Insider Most Empowering Podcast Leader 2025 and recognised in the GPMG Global 100 for 2026, Anthony hosts multiple shows across business, professional services, and education. Every recommendation comes from someone actively building podcasts, not just talking about them. Each episode covers: - How to start a podcast for your business - Podcast production and publishing made simple - Content strategy and audience growth - Equipment, software, and platform recommendations - Monetisation and ROI from podcasting - Podcast SEO and discoverability - Interview techniques and co-hosting strategies If you are a business owner, executive, or expert who wants to become a Voice of Brilliance, this show is for you. Subscribe now and start building a podcast that works as hard as you do. Free resources and booking: https://podcastsdoneforyou.com.au Connect with Anthony: https://www.linkedin.com/in/adperl/

  1. 2d ago

    The Podcast Boom Is Real: 10 Reasons You Are Behind

    The podcast boom is absolutely real, and in this episode Anthony Perl breaks down 10 compelling reasons why business owners are falling behind by not having a podcast. From differentiating yourself in an AI-saturated market to tapping into 1.5 billion monthly listeners, this episode makes the case that podcasting is no longer optional for businesses that want to build authority, relationships, and a cascading content engine. Starting with the fundamental shift that AI has created in written content, Anthony explains why your authentic voice is now your greatest differentiator. He covers how a podcast elevates your expertise, builds gravitas through media perception, and creates relationship-building opportunities at scale. He also tackles the discoverability advantage of podcast episodes on YouTube and Google, the shareability factor in networking situations, and the enormous value a podcast provides to existing clients. The episode culminates in what Anthony calls the most important reason: podcasting is more than just podcasting. It is a system with a cascading effect that turns your authentic voice into a myriad of content pieces across every platform and format imaginable, from social media to newsletters to training programs and books. If you have been wondering whether the podcast boom is real, this episode settles it definitively. Key Topics Covered: AI versus authority and authentic differentiationElevating expertise without needing credentialsStories and insights as the currency of connectionMedia perception and the gravitas of being in mediaRelationship building at scaleAttracting new opportunities through discoverable contentShareability in networking and everyday conversationsValue for existing clients and their teamsThe 1.5 billion monthly listener opportunityThe cascading effect of podcast content Connect with the Show: Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643Listen on Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRrListen on Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672Watch on YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShowWebsite: podcastsdoneforyou.com.auBook a free chat: podcastsdoneforyou.com.au/booking Download the workbook for this episode to dive deeper into the 10 reasons covered. If you want help launching or producing your podcast, visit podcastsdoneforyou.com.au/booking to book a free chat. #PodcastBoom #PodcastingForBusiness #ContentStrategy #BusinessAuthority #PodcastsDoneForYou

    The Podcast Boom Is Real: 10 Reasons You Are Behind

  2. Aug 5

    The Dumb Question - Why It's Your Podcast's Secret Weapon

    Anthony Perl makes the case that the so-called dumb question is the single most undervalued tool in podcast planning. The premise is simple but routinely ignored: your audience tunes in because they do not know what you know. The moment you assume they do, you lose them. This episode unpacks what a dumb question actually is (and is not), why acronyms are the number one trap for losing listeners, and why you cannot ask the dumb questions of yourself without sounding ego-driven. Anthony shares a story about sitting in a management meeting with 40 people where the acronyms flew so fast he could not keep up, and another about a podcaster whose guests all got clients from appearing on his show while he got zero, because he positioned them as the experts instead of himself. The takeaway is a practical one: have a co-host ask the dumb questions, write down your top 20, and watch them become episode gold. Anthony has been in the broadcast media game for 35-plus years. He hosts the Podcasts Done For You Show to help business owners build authority through podcasting without doing all the work themselves. Listen on Apple Podcasts, Spotify, Amazon Music, or YouTube. Links in the show notes. Book a free chat about your podcast at podcastsdoneforyou.com.au/booking #Podcasting #ContentStrategy #BusinessPodcasting #PodcastTips #ThoughtLeadership

    The Dumb Question - Why It's Your Podcast's Secret Weapon

  3. Jul 16

    Your Competitors Are Podcasting - What's Your Excuse? | Why Every Business Needs a Podcast

    Anthony Perl tackles the single biggest objection he hears from business owners: "Should I really be podcasting?" His answer is unequivocal — yes, and here's why. With 1.5 billion monthly podcast listeners and only 225,000 active business podcasts globally, the playing field is remarkably uncrowded. Anthony breaks down the real numbers, debunks the "too many podcasts" myth, and explains why your website — no matter how polished — can never do what a podcast does: put the real, unedited you in front of your audience. You'll hear why podcasting is the only marketing tool that feeds every other platform, why referrals are far less controllable than you think, and why there is no "next thing" around the corner that will replace the power of your authentic voice. If you're a business owner, a consultant, an author, or anyone with expertise to share, this episode is your wake-up call. Podcasting is not optional. It's compulsory. Key takeaways: 1.5 billion monthly listeners — the audience is already thereOnly 225,000 active business podcasts — the opportunity is wide openYour website is brochureware; your podcast is youPodcasting feeds every other marketing platformReferrals are random; your podcast is a referral engine you controlThere is no "next thing" — podcasting endures like radioYour existing clients become your amplifiers when they share About Anthony Perl: Anthony Perl is the founder of CommTogether and the host of Podcasts Done For You Show, Better Biz, and Biz Bites for Thought Leaders. He helps business owners and experts launch, grow, and monetise professional podcasts that position them as industry leaders. With decades of experience in marketing, communications, and media, Anthony specialises in making your brilliance stand out and get noticed again and again, so your business grows. Connect with Anthony: Website: podcastsdoneforyou.com.auBooking: podcastsdoneforyou.com.au/bookingLinkedIn: linkedin.com/in/anthonyperl Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow Captivate: https://podcasts-done-for-you.captivate.fm/ #howtobeaGreatPodcastGuest #howdoesabeginnerstartapodcast #howtomakegreatpodcasts #GuestAppearance #PodcastingForBusiness #AuthorityPositioning #howtomakeagoodpodcastonspotify

    Your Competitors Are Podcasting - What's Your Excuse? | Why Every Business Needs a Podcast

  4. Jul 5

    Podcasting: How to Get Started - For Businesses to Get Ahead (Original Recording) - Podcasts Done For You Ep. 44

    You have been thinking about it long enough. Here is the complete map to launching your podcast. If starting a podcast has been sitting on your list - and you keep putting it off because the whole process feels overwhelming - this is the episode that clears the path. Anthony Perl covers every key decision a business owner needs to make before they go anywhere near a microphone: the strategy, the audience, the format, the equipment, the recording tools, where to publish, how to plan your episodes, and how to make sure your podcast actually gets found once it is out there. As Anthony says in the episode: this is not an obstacle. It is just a map of things you need to do to get started. Free Workbook Download Access the free workbook for this episode - including equipment recommendations and the episode planning guide - at: https://link.podcastsdoneforyou.com.au/access Resources Mentioned in This Episode Recommended microphone: Rode NT-USB+ Recording software: Ecamm Live (Mac), Riverside, Descript Editing: GarageBand (Mac, free), iMovie, Descript (AI tools), Adobe Premiere Pro Hosting and publishing: Captivate.fm (recommended), Spotify for Creators (free option) Platforms: Apple Podcasts, Spotify, Amazon Music, YouTube Full equipment and software recommendation sheet: https://link.podcastsdoneforyou.com.au/access Listen and Subscribe - Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 - Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr - Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 - YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow - Captivate: https://podcasts-done-for-you.captivate.fm/ Connect With Anthony Perl and Podcasts Done For You Ready to explore what a podcast could look like for your business? Book a free, no-obligation conversation. Book a free discussion: www.podcastsdoneforyou.com.au/booking Website: www.podcastsdoneforyou.com.au If this episode gave you clarity, please like, subscribe, and share it with someone who has been sitting on the fence. And go back through the catalogue - there are dedicated episodes on equipment, the host vs. expert question, the cascading effect of podcasting, and much more. #PodcastingForBusiness #BusinessPodcast #PodcastsDoneForYou #PodcastStrategy #ContentMarketing #ThoughtLeadership #StartAPodcast #PodcastLaunch #BusinessGrowth #PodcastTips

    Podcasting: How to Get Started - For Businesses to Get Ahead (Original Recording) - Podcasts Done For You Ep. 44

  5. Jun 17

    Patrick Engasser - If I Can Do It, You Can Do It - Podcasts Done For You Ep. 48

    You are already an expert in something — you just have not packaged it yet. Patrick Engasser, bestselling author of "If I Can Do It, You Can Do It," spent 15 years in Fortune 500 insurance sales — the last 10 as a district manager — before launching his own coaching and speaking business. In this episode of Podcasts Done For You Show, Patrick reveals why writing a book packages your authority in a way nothing else can, how to identify the 10-20% of your business that actually powers the engine (and delegate the rest), and why the biggest thing holding you back is not a lack of knowledge but a lack of action. He explains why communication is the most important skill in business, how mentorship is the closest thing to a shortcut, and why mindset must come before strategy. As his coach James Malinchak says, "My ugly book is better than the one you don't have." Download the free workbook from the show notes to identify your core genius and launch your authority platform. About Patrick Engasser: Patrick Engasser is a bestselling author, business coach, motivational speaker, and sales trainer based in Buffalo, New York. Born completely blind, Patrick spent 15 years in the insurance industry - the last 10 as a district manager - before launching his own coaching and speaking business five years ago. He is a three-time Top Award recipient for Management Excellence and built significant seven-figure sales teams. His book "If I Can Do It, You Can Do It" provides 20 practical tips for taking action and packaging your expertise. Patrick specialises in helping entrepreneurs identify their core genius, package their authority, and scale their businesses. Connect with Patrick: Website: talkwithpatrick.comLinkedIn: linkedin.com/in/patrick-engasser-645860217Book: "If I Can Do It, You Can Do It" (available on Amazon) Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow Captivate: https://podcasts-done-for-you.captivate.fm/ #PackageYourAuthority #CoreGenius #StopPlanningStartDoing #PodcastingForBusiness #AuthorityPositioning #BusinessCoaching #ShipIt

  6. Jun 11

    AI Podcasting Generator: Why Authenticity Beats Artificial Content - Podcasts Done For You Ep. 47

    AI podcast generation is trending, but should your business go down that path? In this episode, I unpack why AI-generated podcasts lack authenticity, why the "better version of yourself" idea doesn't work, and where AI genuinely helps versus where it harms. Your authentic voice is your most powerful business asset — don't hand it over to a machine. I share the one type of AI use I happily endorse, and why your conversations are what build real authority and trust. Download the free workbook from the show notes to ask yourself the hard questions about AI in your content strategy. Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643 Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672 YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow Captivate: https://podcasts-done-for-you.captivate.fm/ #AIPodcasting #AuthenticContent #PodcastTips #BusinessPodcast #ContentStrategy #PodcastingInsights #ThoughtLeadership

  7. Jun 4

    Content Creation Solutions for Business in 2026 - Podcasts Done For You Ep. 46

    In this episode of Podcasts Done For You Show, I tackle the question I get asked more than any other: how do you solve the problem of creating consistent, sustainable, authentic content for your business? I unpack why outsourcing your content creation to agencies or overseas writers is a mistake - because they're not you, they don't know your stories, and the content ends up manufactured rather than authentic. I also explain why relying on AI to produce all your content is equally flawed, as audiences are increasingly seeing through AI-generated material and moving away from it. The real solution? Podcasting. I explain how a single recorded conversation creates a cascading effect of content - from short video reels and audio clips to social media posts, blog articles, website content, newsletters, direct messaging prompts, and even workbooks. All of it comes from what you actually said, not something made up or remanufactured. With just four two-hour recording sessions per year, you can produce enough content to be everywhere your audience needs you to be. I share why a co-host is essential for positioning you as the expert, and why the numbers - 1.5 billion monthly podcast listeners versus only 225,000 active business podcasts - make this the most underserved content opportunity available. Download the free workbook for this episode via the link in the show notes. It includes exercises, action plans, and additional insights to help you implement everything covered today. Book a free strategy session: podcastsdoneforyou.com.au/booking #ContentCreation #BusinessPodcast #PodcastingForBusiness #ContentStrategy #ThoughtLeadership #PodcastProduction #BusinessGrowth

  8. May 27

    How to Show Up on Camera So People Actually Want to Listen to You | with Dr. Chris Willems - Podcasts Done For You Ep. 45

    How to Show Up on Camera So People Actually Want to Listen to You Did you know that 55% of all communication is non-verbal? That means your body language, your eye contact, your background, and your lighting are doing the heavy lifting long before you even open your mouth. In this episode, I'm joined by Dr. Christiaan (Chris) Willems - a specialist communication consultant and coach at ArtsMedia Consultants, with more than 40 years in the performing arts and television, including 25 years as a professional mime artist. Dr. Chris now helps business owners and professionals get comfortable, confident, and credible on camera - and the insights he shares in this conversation are genuinely game-changing. We cover the Albert Mehrabian research that shows 7% of communication is in the actual words, 38% is how you sound, and 55% is non-verbal. We talk about why video is no longer optional for business professionals, what it means to be a "stylised version of yourself" on camera, and why things like lighting and background are not just technical concerns - they are brand concerns. Dr. Chris also shares his concept of "active awareness" - knowing how you come across on camera, and doing something about it. He talks through lighting basics (including the classic three-point setup), the importance of background design, and how to think about aesthetics even when your topic is accountancy, engineering, or law. We also discuss teleprompters, rehearsed spontaneity, the glasses and makeup debate, and what it really means to be authentic versus performing on camera. Resources mentioned in this episode: Download the free workbook and all resources for this episode here: https://link.podcastsdoneforyou.com.au/access Dr. Chris Willems offers a free PDF ebook - "Going Digital: What You Need to Know Before You Set Foot - or Face - in Front of a Video Camera" - available through the resource link above. Lighting recommendations and teleprompter links (including the Australian teleprompter company mentioned in the episode) are also available through: https://link.podcastsdoneforyou.com.au/access Connect with Dr. Chris Willems: Website: https://artsmediaconsultants.comLinkedIn: https://www.linkedin.com/in/drchristiaanwillems/ Listen and subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRrAmazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShowCaptivate: https://podcasts-done-for-you.captivate.fm/ Don't forget to like, share, comment, and subscribe so you never miss an episode. #PodcastingTips #CameraConfidence #NonVerbalCommunication #BodyLanguage #VideoMarketing #PodcastsForBusiness #OnlineBranding #PersonalBrand #VideoPresence #PodcastsDoneForYou

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About

You have got expertise worth sharing. The question is: how do you turn it into a podcast that actually works for your business? Podcasts Done For You Show is the practical, jargon-free guide to starting, growing, and monetising a business podcast. Whether you are thinking about starting a show, struggling to stay consistent, or wondering why your podcast is not growing the way you hoped, this show gives you the answers. Hosted by Anthony Perl, a multi-award winning podcast host and producer with 30+ years in media and marketing (2UE, 2GB, Channel Ten). Named APAC Insider Most Empowering Podcast Leader 2025 and recognised in the GPMG Global 100 for 2026, Anthony hosts multiple shows across business, professional services, and education. Every recommendation comes from someone actively building podcasts, not just talking about them. Each episode covers: - How to start a podcast for your business - Podcast production and publishing made simple - Content strategy and audience growth - Equipment, software, and platform recommendations - Monetisation and ROI from podcasting - Podcast SEO and discoverability - Interview techniques and co-hosting strategies If you are a business owner, executive, or expert who wants to become a Voice of Brilliance, this show is for you. Subscribe now and start building a podcast that works as hard as you do. Free resources and booking: https://podcastsdoneforyou.com.au Connect with Anthony: https://www.linkedin.com/in/adperl/

Information

  • Creator
    Anthony Perl, Podcast Strategist & Producer
  • Years Active
    2024 - 2026
  • Episodes
    52
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Anthony Perl, Podcast Strategist & Producer
  • Show Website
    Podcasts Done For You Show