Digitally Done

Nikki Cali, Sam Winch, Lizzie Macaulay
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Something digital to sell Imagine | Articulate | Execute Digitally Done Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.  Over 10 glorious weeks, we'll unpack everything from ‘unstucking yourself’ to developing an effective marketing plan, to literally building out your thing. Whatever you create, we're here to help ensure you're ready to roll in your signature style. Joining you on this transformative journey are three business brains who understand that business is so much more than just business… it's personal.  Now it's time to meet said brains, allow us to introduce ourselves… Lizzie: I'm Lizzie Macaulay, a copywriter and copy coach who provides business owners with the skills and confidence to find, use and Amplify their signature voice.” Sam: I'm Sam Winch, the course creator not the lunchtime food. I've spent the past decade helping entrepreneurs and organisations turn all of their knowledge into engaging online courses. Nikki: I’m Nikki Cali founder of Wisdome and an advocate for sharers of knowledge. Building a tool to help others get out there and sell their digital something with ease   A Podcast for coaches, course creators and community growers looking to offer their content online.

Episodes

  1. 06/16/2024

    Ep 10 - Beyond the Sale - Nurturing Customer Relationships

    All righty, welcome to the very final episode of Digitally Done, your podcast for getting your digital thing done. Imagine that. All right, I am your host for the day. For today, I am Lizzie Macaulay, a communications and strategy specialist for small business. With me, I have two excellent humans who have been with all of us the whole way through. I'd love to introduce you, reintroduce you to the amazing Sam Winch and the amazing Nikki Cali. Hello ladies. Hello. It's gone so quickly. It has gone so quickly. And just to say, if anybody hasn't noticed, Sam has a spectacularly husky voice, right? She's going to make me want to make her talk more, but she probably going to want to talk less. That's okay though. Hey Nikki, what's going on, man? Oh, nothing much. Just hanging out with my gals that I love. And I'm just so excited that we got to this point. I think, you know, with everything that we've talked about over the past, you know, few weeks. It's exciting to get to this point. It is. And this point today is next steps. So next steps is all about, right? You've sold the damn thing. Now what? Because do you know what? Getting to the point of selling is not the end of the journey, but what midpoint, I would say something like that. So why don't we start? I don't, I don't mind. I'll throw it open to the group. What do we do once we've got somebody's money? What happens next? Do we just abandon them and just go, thanks for your money. See you later. Please don't, please don't do that to your poor little customers. No, it's, and it's a conversation I have with course creators a lot. Cause I think there is so much opportunity and value in that very first, what happens when they press buy, but so many people sort of stop thinking about it because they call, I've got a course, they press the buy button done. But the truth is there's so much opportunity in that, keeping them really loved and feeling supported in that welcome process. Be that welcome emails, be it sort of presence while they're waiting, especially if you're in a pre sale period or a wait period, something for them to get their teeth stuck into. And so they don't just get cold feet with going, I handed you a chunk of money, but now I'm just waiting. What comes now? I'm really looking after those people as part of that next steps process. Like they're cool. They've pressed by, they trusted you enough to give you their money. Now what, like, how can you look after them during that process of pressing by? Cause I think that's, it's a really common experience for people to feel all loved in these sort of pre sale nurturing phase, and then feeling like they've been dropped like some kind of unpleasant thing immediately after they've handed over their cash. Nikki, have you ever seen that happen in your, like, not that you have done, but have you ever received service like that? Or is it something that you've heard about in your community? I think that's the biggest fear. Yeah, I have. I've, I've come across, so I've gone, you know, invested a bit of money in something and then gone, hello, acknowledgement, where do I go now? What do I do? So that's the biggest thing. I think just, just like Sam said, I think we're all in agreeance here. It's just making sure that we're acknowledging that action, that someone has taken that big step to trust us and just deliver on just an interim, like, you know, Even if it is just starting, or if it is something that they just get access to straight away. It says now how to, you know, that user experience, the flow, where they're going to go, let them know that this is what's going to happen now. That's where you're going now. And if you need me, or if you need information, this is where you can go. Like letting people know that. There is that support there at different levels as well. Like you don't physically have to be there for them at that point of sale, but if you've got something there to send them to afterwards, that will show them what they can do and where they're going. That's really beneficial. And just removes that, you know, that after phase of, I've just purchased something, what am I doing? Like that freak out post purchase, you know, thing. So. Yeah. It's just, you know, making sure you're there for them. And I really do appreciate it. It's amazing how far that goes. So I would argue, and I've only, I mean, I've only just developed this properly for myself, which is a great shame for like for everyone who'd counted me beforehand, but the honest, honest to God truth is that I only just developed a very specific onboarding process. Recently, because before that, I was like, yeah, let's welcome in and you have all this warmth. And it's, it's kind of a bit higgledy piggledy. Or it has been in my space because my creative brain didn't think about processes until more recently. So I suppose like. The thing, the point that I'm trying to make is that it is something that you can absolutely systemize and make it feel effortless, but still make it feel personal as well. Sam, I imagine you already do this hands down. No problems. Cause you're much smarter than me. Do you, have you got an onboarding process in your space? Yeah, I do for for service clients. I have over the years developed a system. I'm, I think we're always our own worst critic. Like I was like, Oh my God, it's always been on my to do list, like fix onboarding. And then late last year I had a client was like, the onboarding process was great. And I was like, Oh, okay, thanks. I think I needed to hear that. Cause like it's on my list to fix. I think things can always be better, right? Like you see someone else do something and you're like, Oh, I could do that too. But for me, it was about. Making sure that they get something straight away to say, cool. So glad you're into this. Like, great to have you here to give them some information about timeframes and timelines. And then we do a whole sort of induction process. Take some information about their setup all those sorts of bits as well. But even if you've got some sort of digital product, like an ebook or a podcast or a course, something where they land, then that goes awesome. Welcome. Thank you. Here, click this button and I'll give you a free ebook. Template, right? Because there's so much to value in going, giving them something straight away rather than nothing. And I think that was a really big part of even my service based onboarding was going cool. You're in, it's awesome to see here, click here and do this thing right now. Like there's no waiting. There's no weird space. It's a right now thing. Beautiful. And also on that front, I mean, part of this, this system that I've pulled together for myself, and I'm starting to see it a bit more is even building into your onboarding process. Let's call it like a two month timeframe. If it's, if it's a course or a membership or something and having opportunities for them to provide. Feedback early, you know, initial impressions. What do you need? What do you, what do you like? What do you dislike? What's missing? You know, and always being in that feedback loop of like, how can I make this even better than it already is? The assumption, of course, is that it's already great. But then having that constant. Opportunity to find out how you can make it even better and everything that you said it was going to be and everything you pictured it being in your head. Nikki, do you have yeah, I'm sure you have very strong feedback loop in your space. Well, as I like on the SAS side of things, the software side of things, yeah, we've got our, you know, the feedback button that's just there on every single page levels of, you know, the people, the experts, as well as their members and their learners. So. When we bring people into our system, it is, it is that simple, you know, here's where you can learn more if you need any help. But we also have that automated, you know, tour within the system as well. But I think, yeah, I guess it's just like everyone else. It's just letting them know that. That supports the, I think that's the number one thing that I've come across with every bit of information of that we've received from users and their members, just knowing that supports they, if they've got a question. So that feedback loop is, is in within that support area. It's, you know, let us know, what do you think, but we don't ask for their thoughts straight away. Like, you know, with software, we understand there's that sort of time we've got to give them to get used to it. We don't want to throw questions at them too quickly. That's on the software side. I think time is an interesting thing to mention as well though. So I signed up for something semi recently and I received seven emails in the first 24 hours of signing up and it was a lot. Yeah. Right. And I know we talk about like loving people on onboarding and whatever, but seven was too many. I was too loved. Love it. But what it did was it just made me completely overwhelmed. And then I was just like deleting emails, which are probably valuable, but there was too many of them to see the value. So I think with with anything and welcoming people in like drip fed is better. Like you were saying, Lizzie, like over a period of time, over a period of weeks or months or whatever that might be, but you can't give them everything straight away because it just doesn't work that way. All you're going to do is overwhelm your audience the moment they arrive. I think. I wanted to touch on, on two things and I hope that I remember both of them. Cause my brain can barely hold two things at once. But the first thing I wanted to talk about was kind of on this theme is about follow up, right? Like the fortunes in the follow up, even in the sales process, but even afterwards and making people feel valued and making them feel. So let's say it was an ebook. That's not the end of the transaction necessarily. That's just like, he

  2. 06/06/2024

    Ep 9 - Cause for Celebration

    Well, hello, everybody. We're down to our episode nine. And this is what I think is a really good topic today, which is cause for celebration. I think  us as a trio have gone very far with all of our sessions. And I want to introduce you again to our wonderful panel that we have on this podcast, Lizzie McCaulay.   Hello!  Sam Winchh. Well, hello there and Nikki Cali. And look, if you want to know who we are, you'll see all the details in the show notes. I just want to get on with this episode because I think it's a really cool one to access and acknowledge with respect to celebrating the wins, the challenges that we might go through when we're trying to build a package and an offer.    I'm going to go straight to you, Lizzie, because you were the number one person and you've taught me this. From very beginning to be your own cheerleader,  share, share with us what this all means. Well, we, yeah, we've, we've covered it in, in some bits and bobs along the way through the episodes, but you know, if, if you love, if you love, love what you've brought together, then that love, love, love is infectious as well.   Right. You've put your heart and soul into it. Last, mirroring back onto the standard of quality and the care and the kindness. to yourself that you would give to others and put that into the work that you do. So celebrate, there's a lot of growth in producing something like this, whether it, whether it's a course, whether it's an ebook, whether it's a series of videos, like it takes time and care and attention and a little piece of ourselves to Goes with each thing we create, doesn't it?   You know, it's, it means something to us. So to complete that thing and send that piece of us out into the world is a super, super big deal and I really honestly do believe that that is a hundred percent cause for celebration,  it's something.  But I personally think I don't do very well, that I get so caught up in the busyness of life and business and entrepreneurship and whatever else.   There's always a next thing, and like, maybe that's me, right? There's always a new shiny thing, but there's always a next thing. And so often when I finish something, I just, I, I move on to the next thing. Like, cool, tick box, done, check off. I go, all right, now what's next? And I power on forward. But I think that I'm not great at pausing and going.   Wow. That was a big thing. And I've even like recently I finished this huge client project. It was a delivery that was spanned about a year and a half. It was like 36 huge accredited units. It was this massive, massive delivery. And I finally hit send on the last one and I messaged a friend and I was like,  Oh my God, I hit send on the last one.   She's like, cool. How are you celebrating? And I went, Oh I don't know, like I click send and I just move on to the next client project. She's like, no, you idiot. No, I needed someone to call me out. Right. And go, hang on, you did a thing like pause. Stop. You  be proud of yourself. You did a thing. And I, I know I'm not great at it, but I've seen it in my audience as well.   Right. We just power them forward. And we're not great at going, Whoa, I did that. How cool is that?  Yeah. You need those little wins, don't you? And it's just, and I, you know, something I'm learning. Along this path is, you know, I, I shouldn't rely on other people's appreciation of what I'm doing  to feel like I've made a win.    And to celebrate, I think one thing I've learned is celebrate,  I'm laughing because this is like the most simplest thing, but I've, you know, taught, I don't know if I've mentioned this before, but I've taught my daughter to, you know, and my son is going to be doing this as soon as he's old enough, but do your bit.   In the morning, because at least if you've had a crappy day, by the end of that day, you can celebrate that you've actually achieved that one thing. And I think it comes down to, you could be building massive courses, whatever it is, programs, but celebrate those wins that are along the way. Just like you, your learners have to celebrate a win that they've achieved a task or whatever.   You've got to do the same for yourself, how you celebrate that. I think the number one thing I share with my, you know, Anyone that I  help coach or whatever, even friends, family, it's just. Have a board up next to you or an image or a checklist of things that you want to do that will help you celebrate, like go for a massage or go for that long walk or Nick off for a weekend and with the girls, whatever it is like write that list and have your little bucket list of celebrations.   So when you do go through things and you know, you achieve things, tap yourself on the back and actually do them.  Do you think that comes partly into And any one individual's measure of success as well,  because it's different for everybody. If that, if the thing that you create gets you closer to the version of success that you are aspiring to, then, then surely that's a massive cause for celebration.   That's a massive win to say, Oh, do you know what I've got? I don't know, two hours extra with my family this week or two hours extra to read a book because I haven't read a book for a year and I really want to whatever like that. Right. Yeah. Yeah. And it's funny that I teach people to do this. Right. But I feel like.   My worst, like it's do as I say, not as I do, like I teach my, my clients to build celebration points into their courses, right? We celebrate well done. You got to the end of that module. Like you implemented your steps. Woo hoo. Like, we're going to move on to the next thing, but let's take a moment to say, well done Like it's something that I actively tell people it's good to build in and it's because our audience does need that little dopamine head of woohoo, I did that one.   There are some, there's course platforms around that build those sort of gamified celebrationary points in. And one of the platforms I know that shoots confetti across the screen, but you can, you can create celebrationary points where they click a button and confetti cannons fire, like fire across the screen.   Because celebration is cool. Right. It's like, we all like to bet that little pat on the back and go, Oh, well done you. You got this far good on you. So yeah, it's something that we natively build into just about everything we do, but I, I tend to forget it when it's for myself.  And you know, you, you brought up something, Lizzie, just, you know, just then with respect to our measure, our own measures of success and so forth.    I'd love to know, you know, obviously you produce a lot of copy out there and it's not just for yourself, but for other people. What's your level of. Measurement.  That'd be hell, Nikki. What a question. For myself,  like in what, like, let's, okay, let's break it down. Do you mean what's my personal  measure of success that my business is, is doing what I wanted to, or like that a project is, has been successful?   What kind of success are you measuring? So when you, when you're. Whenever you're doing work, we do our work for a reason, right? We do what we do because we love it. And usually we're doing it for other people, but when you've completed a task, just like Sam did, right? She completed a task for someone else, but yet she's the one who completed it.   So she's got to own it. And that's where I'm going. This is where I'm angling because you have to own just because you might've done something for yourself. Yes. Celebrate that. But even when you do something for someone else,  you deserve to celebrate that as well. And that's what I'm pointing out. How do you celebrate?   Or very poorly as well, but you know what I do, like, it's such a minor thing that I, that is the one thing that is the measure of, of a good project for me is when I create something either for my, like, even for myself or for a client, or I encourage them to, and, and the feedback that comes from that piece of work is, I could hear you in my head as I read that.    It doesn't matter who that's for. If it's my voice, my apologies. If it's, if it's my client and I've created it for them, but someone can hear their voice through my words, fricking fabulous. If, and the pinnacle for me is this is if I have taught someone to trust their own voice and then their audience's feedback is, man, I could really hear you when I read that.    I crack the champagne. That's like the absolute height of, of wonderful for me. I don't know. I don't aim very high, but that like, that's so gratifying. And it sounds quite simple, but you know, it's not an easy thing to master. So no. Yeah. Does anyone else keep a.  Like a happiness, positive notes folder. So something I was taught early on was to keep a journal of success, which was to write down when good things happen, because when it's crap times and crappy days, or you've had a really rough client or whatever it might be, you can look back to this journal of success and go, Oh no, like this is just one bad day, right?   I've got all of this evidence that supports me in the fact that this client was happy and this one said nice things. And here's a screenshot of this testimonial over here. And like. Does it, it's worth celebrating that sometimes even just screenshotting the nice things someone said and plunking it somewhere so you can find it later is really helpful for those times when you forget about all the things that you've achieved.   Cause we're so deep in something else. You can look back and go, Oh, I did do things. Look at me, I'm not the worst human on earth. You know, that's pretty much it. Yeah. Well, look that admittedly. This is one of the many on the list of do as I say, not as I do things, because I tell that advice all the time to the people who are willing

  3. 06/04/2024

    Ep 8 - Execution Excellence - Progress Over Perfection

    Welcome to this week's episode of the Digitally Done Podcast. I am your host this week, Sam Winch, and with me, I have the wonderful Lizzie McCauley and Nikki cali. Welcome back, ladies. Hello. It's always wonderful that you keep coming back and you haven't run away from me yet. So this is a win. I do like this.   For those of us who haven't listened to the previous episodes, let's do a super quick run around and I'd love you to give a one sentence intro about who you are and what you do, please, Miss Lizzie. Oh, me. Oh, how exciting.  I am Lizzie McCauley. I'm your friendly small business, copywriter, copy coach, communication strategist.   I'm wearing many hats these days. And  making small businesses win is kind of the name of the game. It doesn't really matter what, how we're facing it. We just want to do well, grow and do good. And that's what I help with. And I love the title of communication strategist because it encompasses so much more of what you do.   Like words are a part of it, but it's really like, what message are we communicating and why? And it makes so much more sense to me than just saying,  sorry, copywriters, I'm going to be using better comments, just a copywriter. Like what you offer is so much more than that. So I love it. Thank you. I'm so clearly still getting, getting comfy in my new skin, but it's a, it's a work in progress and it's coming on nice.    I am the founder of WisDome and I'm an advocate for anyone out there who wants to share their wisdomness in the form of courses, programs, and building communities. And I have to say, with respect to Lizzie, she's that other part of my brain, because I don't do words very well.  She comes in really well in that regard.    Oh, the words is fun. The words is just what you do for a holiday. When the strategy is really where the progress is made. Isn't it? I like Sam and I like shaking our heads. Yeah, that doesn't work like that. What a holiday? The words is what I do for fun. This, well, actually that's a lie. The strategy I do for fun too, cause I love it.   And I am your host this week, Sam Winch, the course creator, not the lunchtime food. I spend my time helping entrepreneurs and small businesses owners turn their knowledge into something they can sell often in the form of a course, but not always. So this week we are talking all about execution and progress and getting it done.   And before the podcast, we were talking about some of those quotes that you've probably heard, like Progress over perfection, or it's messy in the middle or all of those bits and pieces.  Perfection can be very preventative because it doesn't exist, right? There's, there's no such thing as perfect and what is perfect to you might not be perfect to someone else anyway.   So it's really subjective whether the thing is now perfect or not. So that means it, it really puts a stopper on getting anywhere because you're trying to work out what perfect is and is this perfect? Will never truly be or feel perfect. I don't think so. And you know, that word perfection, it's like this whole mindset thing.   As soon as you hear perfection, there's like this wall that goes up. Absolutely. Like, it's like a stump all of a sudden. It's like, ah, and it's a freak out word for a lot of people. And I don't, yeah, I agree. I think Perfection can be a scary word. And I don't think we need to have to worry about that necessarily, because there is no such thing as perfection.   No, I understand where it comes from though, as well. It's about worthiness and it's about,  this needs to be. If I'm going to charge X amount that it needs to be Y level of good, you know, and, and the problem is, is that we are all our harshest critics by some orders of magnitude. And if we  knew what the expectations, and that goes back to the validation piece, but if we knew what.   Other people were expecting from us first. We're what we're expecting from ourselves. Perhaps we'd be slightly less harsh judges of what perfect is.  Yeah. I think often because we know our own trade so well as well that we forget that our audience isn't where we're at. And so we're trying to make a thing that feels perfect based on everything we know, based on all of our knowledge and all of our experience.   And by the time you get to a point of building something, we're That's a lot. Like you've gathered a lot of stuff over the year. So you're trying to make something that encompasses all of those things that you've collected throughout the time. And it's, it's too many things. They don't all fit, but your audience doesn't need all of those things.   They're not at that point. And Lizzie and Nikki, you're probably the same as well. Like I, I find as a course creator, I. Feel that there's probably an expectation that I will have great courses. So I put a heavier burden on myself before I release something, because I think people are expecting better from me, but I'm using the caveat of what I think a great course is.   And my audience might think that a great course is something different. And I don't know, Lizzie, if you get the same thing when you're, whenever you're writing words, I feel like as a copywriter or as an. A communication strategist or whatever that might be. If you put words out into the world, you expect people to judge them more harshly because you've said you're good at words.   Like, is that a thing? Oh yeah. Even just like, Oh, there's a typo. I have gotten over that over time because I have embraced my inner, whatever the opposite of a perfectionist is. I'm more of a just whatever kind of guy now where it's like, okay, we're all human and just, you know, Not everything is going to be exact and perfect and amazing.   Cause you know, it's just an easier place to work from, but there, there was a,  there was a time when I  completely lost, like it didn't  outwardly freak out, but like cracked a sweat and fully thought my business was going to implode because I changed a Facebook group name that I owned and  it had a typo in the name and I couldn't change it for 30 days.   And it hurt, it hurt so bad. I do feel your freak out there.  And it's like, how can a letter completely unravel you? But it did, because that's where I was at the time. And I kind of like, okay, things happen and I kind of made light of it, but it's still like, Oh, I had it in my diary to come and adjust it in 30 days time, blah, blah, blah.    But it just, it actually was a really great lesson in. That's not like half the people didn't even half the people in the space or half the people I know who could have seen it didn't notice it at all. So what what's important to us isn't important to everybody.  And that was just a really prime example of, you know, yeah, there's a lot that I put pressure on myself, but what what you see and what other people see is not always the same thing.   And it really leads us back to that progress over perfection, right? Because if you'd stressed out about getting it perfect, you might have deleted the group or you might never have changed the name in the first place. But the truth was like you had a group and it was functioning and half the people in it didn't even notice  because you took the progress and yeah, the progress was messy and uncomfortable, but you took it.    Sure. Things go wrong. Welcome to the world of small business, right? Yeah. Things go wrong, but you took it. Nikki, I know you do a whole module in effects program on execution and that mindset around getting things done. What sort of things do you end up talking about in there about really sort of getting out there and  getting, getting your thing into the world?   Just getting it out there. I guess, you know, look as a product developer, my background was just get the product out there. It's not going to be perfect first time round and Hey, it's the same thing, what we did with, you know, wisdom when we released it, it wasn't going to be perfect. And it's, it's very hard when you have that mindset where you project.    Out, you know, if you, if you're a particular type of person, you know, you're very perfection on how you look or whatever it is, the things that you do, you're organized, blah, blah, blah. So it's going to be the same thing with whatever products you're creating, package you're creating. And you're going to  look at that.    Element of how does it look to people and all the rest of it? That's that other side besides just the actual content itself. But when you bring the pain of trying to bring those two portions into perfection, it's just never going to happen and you're not going to reach that level of perfection. And I think for me, with respect to the effects program, what we go through is,  everyone goes through a self assessment at the start of the program  to talk about where they want to go and what they want to do.   And keeping sight of what that goal is for themselves, but also the package and what that goal is. Because when you just concentrate on what it is that your audience has to get out of this.  Just keep it simple. And just like you say, like small bite sizes, Sam, like just keep it simple in that regard.   It's a matter of, it's like packing a bag for, you know, a holiday. Yeah. Pack your bag. It's massively full. And I tend to do that two weeks before I'm going to go out and then I start pulling away things. So the bag gets lighter and lighter. It's the same thing when you're building out a package and offer, whatever it is.   You might throw everything at it to try and make it perfect, but. It's that overwhelm, and it's not just overwhelming yourself, it's overwhelming them, your learners.  On that note, there's something that's occurring to me as we're speaking, like, I think we're all very keen to fall into a very tempting trap of o

  4. 05/23/2024

    Ep 7 - Marketing Magic - Launch Strategies for Digital Success (Part 2)

    Well, then hello again, and welcome back to Digitally Done. I am one of your three fabulous hosts, Lizzie. And today we also have the excellent humans known as  Lunchtime Snack Sam Winch and the amazing Nikki Cali. Hello, ladies.  Hello. I had to laugh, Lizzie, in our transcription for a previous episode. I saw Ashley called me a Sam Winch and I laughed.    Got to love AI translating into what everyone called it anyway. No,  admittedly, I didn't get it until I heard it like strung together. Went, Oh, I understand  now.  No, that, I mean, a lot of people don't get it until you hit the one who does. And I was trying to book an appointment at a bank one time and I was like Sam Winch, they're like Sam Winch.   And I'm like,    Oh, it's wonderful. The quirks of life are spectacular. And you know what else is spectacular? My favorite topic of all, we're back, we're back in the room. We're talking about marketing again. Oh,  this is like Christmas come early for me. So hooray. Lucky. You two get to listen to me rabbit on a bit. Anybody else like marketing or just me?   Okay.  I know I should like marketing. Does that count? I do like marketing. I love what marketing does. I love what marketing does. And I think part of what we're going to talk about today, hopefully is like having a good plan for what you're actually doing and not just making a thing and flopping it out into the world.   Which I have even in the past had a, had a habit of doing as well. So no, this marketing talk is Well timed, Miss Lizzie, well timed. Yeah, we kind of need to have this conversation because we do, like, the reality is is that so, so, so  many of us, and I'm sure each of us included at any point in our earlier days, have got, oh, I've got a thing, I'm going to make the thing, and then it's going to sell, and Kind of the entirety of the plan, but  unfortunately that's, it maybe did work back in the day as well, like when there weren't, wasn't so much competition, but now there's quite a lot of competition.   So you need to think a little bit more carefully about, right, how are we getting it out into the world? What else is happening around it? Do we have the audience already built? Like we talked about in the last one about building the runway to the launch so that there is somebody to sell to  and let's pretend now.   That our digital thing has been created. Congratulations. You made it  and I always equate it, right? The launch is kind of like the birth bit. And then the parenting happens from there where you got to raise the bloody thing, right?  I never thought about it that way, but I love that. You can't just give birth to it and plunk it somewhere and leave it.   We've got to look after the thing. You gotta nurture it. You gotta love it a little bit. You might get mad at it occasionally for just not doing what you want it to do. However, it  still needs to be done and we'll get there and it's going to grow and it's going to be amazing. So I'm going to start, Nikki, What do you feel that you need in order to launch what tools, what assets do you think you need  on the digital side of things?   Sure. Well, obviously you need some sort of engagement platform, a platform to actually reach out  to an audience, potential audience, whether they're a current audience that you've already captured. Absolutely. Or an audience you're trying to build.  So some sort of digital platform that will allow you to do that.   You obviously need to have  something to introduce yourself with. So people can get a good grasp of who you are.  And why they should listen to you, such as a loop magnet of some sort. So they're, they're just sort of the very basic, very, very basic start off. And I think we all know that. But when it comes to actually, you know, where you want to start to launch this whole process, and we talked about it in our previous marketing episode, where we're planning things out, you just get a stack right now, get yourself out there right now, building your profile.   But when it comes to actually launching the actual product itself, I think, yeah. Making sure you've got a platform that I know I'm going down the logical processes  side of things here, but an actual platform that  can take  the lead, like can capture that lead, can respond back to that lead. And nurture that lead  and consistently as well, because you can just do one,  you're going to lose them.   So you've got to make sure that consistency stays there as well. I always love your practicality, Nikki. I think before that as well, like even with clients, when we're talking about, what do you need? So you can start marketing this thing getting super, super clear on what your thing is and what it does for people.   Like I have a lot of people who build a course and then go, Oh, you know, I've made this course. It's six modules and there's three modules in each video or three videos in each module. Like, and I'm going to put all that in my sales page. I'm like, that's cool. But no one cares. Like they've come to your sales page because they want an outcome, not because they want to buy your videos.   Like. Right. We're overwhelmed probably with content and information. Anyway, most people don't want to be told they're going to get a whole heap more content, but they do want to be told they're about to get this really cool outcome. And so when I talk to my audience before we even get to having a platform, although that's awesome, it's like, well, what are you even going to say?   Because if you're just going to go out and go, I bought a course, it's got a hundred videos. Like it's not going to sell. No, it's just not. It's really not. And the thing about that, that comes down to.  Psychology in the end, right? So we buy with our emotions and we rationalize later. So features tell we don't get connect emotionally to well, it's got four modules like that.   I mean, there might be the occasional person who gets revved up by that, but most of us go, yeah, cool, whatever. I don't care. I don't like it could have a hundred. It couldn't have two doesn't matter. But if it's going to give me the transformation, the solution that I'm looking for now, I'm interested. Is it going to change my life?    I mean, where do I buy? Because  I matter to me more than features do. So that's the features versus benefit conversation. I want to say just one thing here, like,  cause I studied product development and so forth. And when it came to producing an actual product, I don't know who it is. And I do apologize if I'm saying the wrong name, I think it's Dan lock.   I'm not sure, but he does point out or someone that I've, Listen to has pointed out. It's a simple thing as like buying an umbrella. You know, you're trying to buy an sell an umbrella to someone. Well, all I want to do is that umbrella to keep me, I just, if I'm going to buy it, I just want it to keep me dry.   That's the simplicity of the actual product. That's the actual solution someone's looking for. So when you're looking at whatever digital product you're putting out there, what is the simple, simple, simple. Solution that you are providing and then you jazz it up from there. And the simple point is whatever product you're putting out there, what is that one singular solution you are providing that person?   A hundred percent. That's so important as well. Like I spend a lot of time obviously in messaging land, but we, I talk a lot about being clear over clever. So it's very important that even if you're talking about it from what is it going to feel like? How's your life going to be better? You have to know what the source of that transformation is in the first place to be able to articulate it better.   So very important point. I would argue.  You know, there's a lot of conversation. In fact, I'd love your opinions. There's a lot of conversation about what you absolutely must have in order to be quote unquote successful as a business owner in this day and age. Things like you must have a website or you must have an Instagram.   You must be on LinkedIn or you must, must, must, you got to have an email list. You got to do, do, do, do, do, do. And look, personally, my approach to absolutely everything is there are no must. There's only what works for you. They're like, I would argue that having a marketing ecosystem is a very important thing, but you will be drawn to certain skill sets, certain platforms, certain modes of delivery.   And therefore your audience will also be in that space. What do you guys think? Do you think there are certain non negotiables or do you think everything's up for grabs?  I think that it really probably does vary depending on your business model and your target you're trying to reach. Do I think you should have a website?   Yes, probably. Some sort of online presence is helpful. Putting all of your eggs into the meta basket is risky because if for some reason they decide to block you, which they can, which they do, like you're now stuck in the ether because all of your stuff was in there. So like, yes, I think ownership of something is really important, but  I have seen businesses survive without a website.   I have seen people make plenty of money without a website. So like, do I think it's important? Yes, but have other people made money without it? Yes. And I think that's probably really important, Lizzie, what you were saying about a marketing ecosystem. I think the thing about ecosystems, right. Is that they, they're varied and it's about finding out what's right for your ecosystem.   So for my audience, having a website is really important to me because they want to go somewhere to prove that I'm real. Having an email list is helpful because they want to build that relationship before they buy. I have people who wait a long tim

  5. 05/16/2024

    Ep 6 - Mastering the Sales Mindset - From Fear to Fanatic

    Welcome to digitally done. And in this episode, we're going to be talking about the mindset. For sales, I'm Nikki Cali, and we also have with us Sam Winch and Lizzie Macaulay say hi.      Hello.     Now in this episode, we are going to be talking about that weird feeling that you might get when you're trying to do your sales or as I love what Lizzie calls it, the fangirl or the cool girl concept. So let's just dive straight in. I really want to get into this whole fangirl fangirl and, and cool girl thing.   So Lizzie just. Explain to our audience, anyway, all of this.     So I have a particular rant that people in my orbit will definitely have heard on some level, but I have this theory, right? It's a, it's a Lizzie ism. Let's say that we are too busy being the cool girl in our business to be the fangirl in our business. Most of us,  Just through, through years of, I guess, societal programming and being told that we need to be humble and be quiet and be small.  we get the opportunity to talk about our business or our thing or even ourselves to a certain extent, we go, Oh, yeah, we play it down. It's not, it's not, it's not bad. It's fine. It's pretty. Yeah, that's good. You know, and that's not exactly smacking of enthusiasm, is it, for the thing that we have put our hearts and souls into, and we know will help people, and we know is really high quality, and we know is all these things that people need and can solve their problems.  And it's not inspiring a lot of confidence in the product or service itself. And so what I have taken a lot of time to encourage people, including myself to do more of is to become the absolute raving fangirl of their own thing, because that enthusiasm is so infectious. Have you seen my thing? It's really great. I really love to do it. I love to teach. I love to talk about it with people. I'm so passionate about the stuff that I do. I really, I can't wait for you to see it. It's so good. Now, isn't that just kind of a different vibe than, Oh yeah, yeah, it's nice.  So I highly encourage in the, in the spirit of getting in the mindset for sales is go be the fangirl. Go love the crap out of the thing that you do and tell people how much you love it. Please. Hmm.    Yeah.   No, I interesting concept,   hey?      And it just flows perfectly like from our previous episode, which was all on pricing and the confidence in your value and all that sort of stuff. You've got to get that mindset right. And you know, Sam, like just before we started recording this, Sam, you know, was telling us a little bit of a story about how she had to really believe in herself, that she values herself. And I would love you to like, you know, Tell our audience a bit more about that whole, you know, and we all get it, but that weird feeling that you get with sales. Why, why do we get that? Do you reckon like, I just don't get it, but  I don't understand.       no, I do. I think I, I, I'm, I'm one of those people who has always felt that bit ooky about that word sales. You know, I was brought up you know, middle class English family. Children are designed to be seen, not heard. Like it's very English. Dip off a lip. Like you don't make a fuss about things. You know, you don't, you don't shout from the rooftops.   You have got to be humble. You don't, you don't brag. Bragging's, Bragging is bad. That definitely my upbringing a hundred percent. So even now, like talking about myself is uncomfortable. And I was called out about it just the other day. Someone asked me how things are going. And I'm like, Oh, they're okay.   She says, they're not okay. They're good. They're great. And I was like, Oh yeah, kind of. Okay. Like  it felt wrong to say, actually, I think I'm doing really great. So the, the natural reaction for me. Was to go, Oh yeah, no, I'm going. Okay. I think now whether it's that uncertainty that I don't want to get called out in case I'm not, or that I don't want to brag, like, but it's definitely that feeling of like, Oh no, can't, can't say great things.   Like I have to say just, it's okay, but it's interesting to see that I come across countless clients when we talk about. The building, the course is one thing, right? But the selling the course, that's a whole nother, that's a whole nother thing. And I know so many course creators who procrastinate and postpone and put off when we come towards the sticky end of finishing something, they never sell it.   And I, you know, try as I might push as I might. There are some clients who've, I believe still probably to this day, who've never crossed the line, who have this most beautiful thing that they've invested in building that they've, they've developed. They've recorded videos for whatever else that is still sitting without a sales page or has a sales page technically that I know is linked up, but has never once been spoken about or promoted about online.   So it's just sitting in the ether of the internet with no love and it's sad to see it happen, It's not an isolated incident. Like I see people do it.    Why do you think that is, Sam? Could you, could you hazard a guess?     Yeah. I think it comes down to several things. I know in the last episode, when we were talking about pricing, I do think some of it comes down to when they first build a thing, they feel uncertain that it's going to deliver the outcome that they've promised. Some of that imposter syndrome y, like. Oh, I don't know now.   What if everyone hates it? What if it doesn't work? What if like, what if it fails? It's those sorts of doubts. We can definitely lead ourselves into stories about that. My coach calls me out in this because I was like, what if they hate it? What if my client like hates the program? She's like, Sam, when has that ever happened?   And I was like, Well, it hasn't, they  know they always love it. She's like, so where is the evidence to support the fact they will hate it? And I'm like, yeah, fair point. Okay. So she really calls me out on that. And like, I need someone to call me out on my own b******t in that sense, because like I too fall into those thought patterns, but I think with clients, it's definitely the case of like, you know, I've, I've kind of poured my heart and soul into this thing.   What if it gets ripped to shreds by someone else? What if they don't love it? What if it doesn't sell, which is kind of a self fulfilling prophecy because then they never sell it. But like, right, what if it's the, what if, what if, what if mentality of what if, what if, and it's, it is hamstringing, like it completely holds them back from promoting this thing into the world.   And I love your fangirl thing. Cause it actively. Wish I was that person, but I also know that I need to do work on that. Like I'm not the best fangirl for my own business and I should be, right? There's no reason I shouldn't be, but it's something that, that I still struggle with.     Well, that's allowed as well. Yes. Sorry, Nikki. I just to say like, I don't think  the reasoning for the rant is because how dare people not be screaming everything from the rooftops 24 seven, but it's more like pointing out and just poking a little towards like, well, we could start this, could we not, we could say less like, and more yes, and, and see how it goes and just sort of.  sort of nudge towards being a bit bolder in the way we claim our worth and our brilliance and our impact, I think.     Yeah, I think it's probably some, some of the people I come across who don't promote the thing at all, or as much as I think they should be. There's probably two types there. There's the ones that know they're not doing it and are probably quite self aware that it's because they've got some kind of limiting belief about it.   But then there are those who I genuinely believe don't know that they're doing it because they've always got a reason. Oh, it's not quite ready yet. It's not quite finished yet. Oh, I need to rerecord that video still. I'm not sure. And I, Nikki, I think you're the same. We see those clients who are caught in that perfectionist cycle of going, Oh, but I still have to fix that thing.   I still have to fix that. And so it never gets to the selling point. They won't tell you that that's the reason, or they're probably not even self aware that that's the reason, but it's still stuck in that perfectionist cycle and is never properly promoted or properly pushed for sale because they think it's not ready yet.   Or it's not perfect yet is definitely one as well.     you can't, you just got to remember to like, I think we all want to please everyone. And I think that's what we're  touching on here, but you can't please everyone. So your course isn't always going to be perfect for everybody, but you've got to me. I always say embrace that because  I wouldn't have put out wisdom.  If I had wanted it to be perfect from the very beginning, there's no way in hell I would have been able to do that. And I wouldn't have had feedback. I wouldn't have been knowing what it was that people really did want in the end. Like we were putting stuff out there. We got our feedback through testing and so forth.   And that's where, you know, like you touched on this in the last episode, Lizzie too, like, you know, with the whole beta testing, pricing, things like that as well. Like you can put out a product, you can put out things out there to initiate the whole idea. And Sam, I love your thing that you always advise, you know, you know, you've come on to our systems and like expertise, expert talks and everything said, just start the bloody thing.   Just put one bit of lesson out there at least, and just get the ball rolling. See what people are wanting, get that feedback. You're not going to be perfect the first time. I think if you have th

  6. 05/10/2024

    Ep 5 - The Price Is Right: Navigating Profit, Perception, and Practicality in Business

    Welcome to this week's episode of digitally done where we are talking all things pricing. And I know that this is an episode that many people wait on. And I know that this is a question that I get asked a million times. And ladies, I'm sure you're the same. We will do a quick wraparound because in case you've missed this or in case this is our first episode.   Hi, I'm your host for today. I'm Sam winch, but I'm joined by two wonderful other ladies as well. Nikki, do you want to start us off in a round Robin and tell us a little bit about you before we get stuck in.     Okay. So I'm Nikki Kelly and I'm the founder of wisdom, which is a learning and content management platform for anyone who's sharing courses online, selling courses online, building communities, or running a coaching program.    Hello. I am Lizzie. I am a copywriter and copy coach for small business owners and entrepreneurs. And really what I focus on is equipping these fabulous humans with the skills and confidence to find, use and amplify their signature voice.   I always love your wording and I am Sam Winch the course creator, not the lunchtime food. But today we're not talking just about courses. We are going to talk all things pricing.   And this is a really sticky one. Ladies, I don't know if you find the same when you talk to your clients and your customers, but how many times you've asked, what should I charge for this? And it's an interesting one because there isn't a right answer to this question, right?    I've.  I've yet to    come across one. Yeah. I've yet to come across one right answer for how much should this be.   Um, but I don't find clients find the, how long is a piece of string answer have very helpful. So we've got to come up with something else. That's not just how long is a piece of string. So let's talk all things pricing. Now we were having a bit of a debrief before we hit record. And one of the interesting concepts that we came up with were two of the concepts that we came up with. I think that is worth us touching on here today. Is profit and then value perception. And I think that while we could just tell you to charge 5, it's really not very helpful because we have no idea what your current expenses are or what's gone into your product or what the value of your product is or what's involved with running it. So let's still call things profit first, and then we'll move on to the perception of value. Nikki, I am   going to start with you because I know you have a few things to say when it comes to profit, but what is profit? What does that even mean?    Well, to me, it means you're getting some sort of return on your investment that you're putting into whatever it is that you're creating. And look, based on my background as a buyer,  I'm all about the numbers. So profits a huge thing for me. And You know what? When you start a business, it is sweat equity. So some people do think that when they're pricing something, it's really just based on a value perception. And I agree entirely. There is a value perception there, but there is also the fixed cost, variable cost and all that sort of stuff. But I won't nerd you out on all that sort of stuff.   a business studies in year 10. And then clearly not retained it particularly well.   When we talk sweat equity is obviously that's the, oh, I say obviously, but it might not be obvious to some, but sweat equity is that it's the time we put into something, but it's not the only expense, right? Although a lot of our man hour goes into the building, what are some of the other expenses that people might have during this sort of creation process?   Mm   Well, there's obviously the costs, the running costs, you know, like some people just don't take into consideration, but they're things like, like when I say fixed costs is, you know, the costs to actually run your business, the    physical things that you might have to incorporate, such as, you know, subscriptions that you have to commit to, to cloud tools that you might be using, or even, you know, support staff you might have, you might not have employing people, but you might be, you know, utilizing Consultants or whatever it is from overseas or wherever as well, their costs, they could be variable. But yeah, there's a number of things that do have to be taken into consideration. Yeah,    I find that? um, when I'm talking to clients about courses as well, especially if the course is the only thing they want to sell, right.   They want to make all their money selling courses that we have to consider all the business expenses. And we often have that conversation about, Oh, it's not that much money.   It's just, you know, 30 a month on Thinkific or whatever. Like they just pull a number out for the software, which is cool. But that's not their only business expense, but if courses are their only income, we need to consider things like their GST, the money they pay their accountant, the money they pay to keep the internet running.   Because if you don't have internet, you can't really run an online business. So an internet expense is a business expense that a lot of us don't consider. But if, if it's something that we need to run our business and the thing you're selling is supplying most of your income for your business. We've got to cover those expenses somewhere, right?    so sensible. What a grown up thing. Wow. This is like real adult talk today. Clearly I'm the creative in the room that just goes, ah, numbers. I know I need to know them, but I like words better. Thank you.  It's super helpful though. And you know, I think as the words lay, the first thing I was thinking as you were describing that, Sam is because for, for someone like me, it is quite overwhelming to think about all of the costs.   Like I understand as a business owner,  you kind of need to know your numbers, especially when it comes to pricing, but do you, do you for yourself have like a checklist that you either use for you or, or to, to hand out to your clients as you go through to make sure they get their pricing spot on.   I'm sure Nikki has a checklist because Nikki is very good at systems and   processes. She sounds like a checklist kind of a lady. I don't have a checklist as such, but we tend to use some guesstimates or estimates that are fairly industry standard. And especially when it comes to courses, while there isn't a right answer, there are Kind of standard expectations for what's on offer. So like you can say, for example, if you're buying an evergreen program that comes with no support, most people expect that to sit under the 500 sort of a mark, anything over the 500 mark comes a harder sell when they're selling a product that comes with support in some aspect, we expect that to sit more towards the thousand dollar plus range.   If you've got a lot of support, you don't tend to see a program or expect to see a program sitting under the thousand dollar mark. So. While there isn't right answers and a definite checklist, there are some industry expectations. Whereas if you put a sales page together and you go, here's this thing, and here's this price, your audience can have a disconnect between what they expect to see on the sales page and what they expect to see as the price point based on some of the other things that are happening.   And that's kind of an interesting thing to take into account as well, because while we talk about profit and expenses, like sure, I could just put a number on a program, but the market at the The end of the day dictates some of that pricing and while I could say, yep, I'm just going to put 30, 000 on it because I want to make that much a month or because I've got huge expenses. If the market's not willing to foot the cost for that, it doesn't really matter. So some of what we talk about when we talk about courses, especially, but it would apply to other things as well is what some of that market expectation around a product that looks like that. And there isn't a right answer to that, but they're kind of bands with which that sits within.   Yeah.  Then I suppose there's things like, how do you quantify customer experience? How do you add that as, as either an expense or as a  part of a piece of the value proposition and how do you price out customer experience or do you wear that or do you pass that on to the customer that's having the experience?   I don't know. I'm curious.   Yeah. And I don't know if I have a right answer for that. I think customer experience is normally built into a standard set of business expenses, depending on what you're doing for customer experience. If you have welcome gifts, obviously that forms part of your business expenses and some of those other components as well.   But it leads us to a really interesting point, which you kind of started to hit on there, which is the value of something. So the cost of something and the value of something, my words, lady is going to tell me are two very different things. Right.    Yeah. And this starts to drift closer to my area of  at least enjoyment, if not  something along those lines. Yeah, there's a lot to be said about it, especially cause, you know, like I, I, I spend my time in messaging, right? So I'm creating the sales pages and the strategy  behind the pricing that's been chosen, like I don't, it's not my choice to dictate what my clients price there.    Digital things at my, my job is either to do it for them to help them land on the messaging that justifies the price. If that makes sense.   So  if we're, we're looking at something that's huge value, but it's. Priced really low,  then there can be a risk of a bit of a perception of that thing, maybe not being very good,  which is the problem or vice versa, that something's  maybe priced quite high.

  7. 04/11/2024

    Ep 4 - Marketing Magic: Laying Your Runway Part 1

    Hello  there, ladies. We're back. What are we talking about today? Anyone know?  Marketing.  Marketing day. I'm very excited because this is my favorite topic of conversation. So your job, Sam, and your job Nikki is to get me to shut up every once in a while, so you can get a word in. So this is cool. How do we feel about both of you?   Obviously business Running excellent legend type people. How do we generally feel about marketing both of you?  Do you love it? Sam's hiding behind her pants.  You can see the footage right now. Sam's hiding. Yeah. It's essential, but it's never on the top of the list, is it?  I think it's one of those things that I feel like I often talk about, but it feels like do as I say, not as I do moments, like, you know, you know, the things you should be doing, you know, best practice, but the reality sometimes of juggling it all means that you're not necessarily doing all of the things that you could be doing.   And I, marketing is one of those things I very much feel like. And then sometimes I get too busy for, and that sounds really silly, but like, yeah, it's one of those things.  Well, that's probably why we make such a great trio is because it's my favorite thing. Well, it's certainly my favorite thing to talk about.   As you say, like execution, sometimes it gets set aside, you know, working on other people's businesses rather than on your own. It's the old, I don't know, whatever analogy,  there's someone that who does other people's stuff and their house is a disaster or something. I can't remember. That was. Awesome chat.    Anyway, we have so much to cover on the topic of marketing that we thought that we would do a little thing called breaking it into two parts. So today we're going to be covering the, the real, the early day stuff that really starts to,  Shape the success of selling your thing down the track. So we're going to talk about launch strategy in another episode, but we're going to start where we kind of left off in the last episode around validation as far as building the runway is really, really important that as soon as you kind of have an inkling that this thing is.   You're committing to it, that it's coming, that it's going to happen, and you start kind of telling people that it's coming and it's going to happen and here's some ideas, even if you're still in the validation stage, or you're still kind of  cogitating, I suppose, on exactly how it's all going to take shape.   Building that interest is super, super important. So I suppose, ladies, are there any examples you can think of even in your, your client's world or your own world where you've, you've really enjoyed that process of dropping those breadcrumbs?  Lucy, can I just say as well, I love your analogy of runway because for me,  I've always understood the concept of like, you need to warm your audience before you just throw a thing at them.   Like, I get it, but runway, it just makes sense in my brain. I'm like, Oh, like a long straight line that leads us somewhere cool. Right. I do get it.  I absolutely love runway. It's my favorite thing at the moment now.  I'm pleased to have had some impact on your life, Sam. How exciting is that?  But yeah, then it does fit with the launch thing, right?   So it makes so much sense. So  yeah. Yeah. I've been in business like 12 years and that's never clicked before, but you. Yeah, you've done it for me. My podcast is still one of my most favorite things I've ever launched. And I'm quite happy to put my hand up and say, I don't love launching things. I don't, I don't love that feeling.   But the podcast was probably one of the most fun things we did. And we built that runway really quite early on interviewed people about what they wanted to see on the podcast, started to drop sort of, you know, Teasers about the art podcast art and say, look, we're trying some art images. Here's the bits we're playing with.   Here's the color scheme. Here's the tile. Now we've decided here's the countdown to the number of days till it arrives. Are you ready? Like it will be on your Spotify in six days, five days, four days. And then we had a, we had an actual party, a podcast party and played some games that engage the audience as well, which I'm sure we'll talk much more about in the proper launch phase, but like that whole process, you know, Was fun and enjoyable, which I can't always say about my marketing.   So that one was, was probably my favorite of all time. Yeah. That's very cool.  Yeah. You can't, you can't take it all too seriously in the end. Like, of course it matters and it matters to each of us. It matters to every business owner that their thing does well, but also it doesn't mean that you can't enjoy the process as you go and make it your own and do stuff that just.   It's silly or out of the box or unusual. It's just you doing you, I guess. Nikki, what's your favorite example from your own or from somebody else that you've seen of building that runway?  I think I have to put this out to one of my peers out there who was writing a book and the way she actually went through that process of writing, of just launching her book.   She put it out there and said,  she told everyone I'm planning on writing this book. I need you to help me to be accountable. That was, I think the best marketing tactic and strategy that she's had. And I love it because. She planted that seed and she helped everyone else almost became a part of this journey with her of, you know, are you writing your book?   Have you done your chapters? Have you done the data? And then when it came time to actually launching,  everyone went and bought the book because I was so invested in it with her through that journey. And I think it was like the best marketing strategy ever. I loved that. Very clever. Was that, was that Kate Toon?    No, it was Jen Donovan , Jen Donovan. So they've done a similar thing. So I, I probably, I'm not a big reader. I'm sad to say it, I just don't have the attention span anymore. But Kate Toon, six figures in school hours. I absolutely witnessed that similar journey, and now she's done it again. Whatever, I can't remember the title of the next book, six, six figures while you're sleeping, I think.   And similar idea where she's taking you on the journey of, Oh, I've only, I've written 5, 000 words and all the way through to, Oh, I've sent it to the publishers and then of course, you're like, I am in this now let's buy it.  So it's cool. Like, and all to say as well that you don't have to have a finished product to start  selling it, I guess, in a way.   And I, and I don't mean necessarily exchanging. Money, but to start telling people this is worth your time, I guess. So yeah, great examples. You two fabulous. The only thing we really wanted to, to sort of touch on, and it does pair with the validating process as well as this kind of concept of niching.    And I don't know about you two,  but in my space, I have a lot, a lot, a lot of conversations because we're talking about messaging around who are we talking to? And quite often we get stuck in the weeds of their  women who, and then that's it, that that's quite often that's it, which, you know, we have a few more distinguishing characteristics than our gender.   But, you know,  I really find that the storytelling of whatever niche you pick is the most important part of it, which is why we need to be clear about who we're talking to. But I feel like there's probably between us all a few opinions on niching and what that might look like compared to what we we've been told.   It should look like any thoughts there.,  I'm a big fan on you know, not trying to  spread yourself too thin and go across the board, but at the same time too, you've got to discover who your niche is along the way as well.   So it is a bit of a  balancing act. I don't know really what you'd want to call it, but if you're putting content out there, you've got to put the feelers out there. And that's like what we were talking in the previous episode in validation, you know, You can discover who your target market is and so forth through that validation and who's actually engaging with you and interacting and so forth.   So  getting a basic idea of who you're targeting, I think is really important. Sometimes, yeah. The, the, what's it called? I've just gone completely blank. With respect to, you know,  male or female, the, oh, demographics.  Yeah, the demographics.  I don't concentrate too much on that at the start because it's really hard.   You can't. So It's only until you start putting product out, like, you know, offer out there or conversations out there, et cetera, et cetera. That's when you're going to start building up the data. So that's my perspective on that. Also on that, on that before Sam, I'll come to you in just a second. One of the trainings that I pulled together around niching uses the example of Ozzy Osbourne versus King Charles, who are  both on the castle, both the same age.   But  born in the same country would you claim that class them as the same type of human though, even though those fundamental demographics are the same, exactly the same interests. No.     But what it, what it really illustrates is that demographics count for so very little of how you choose your niche. Sorry, Sam. I, I, I interrupted, but please carry on. 100 percent of what I, the way I wanted to say things, which was when we build courses, we do a lot of psychographics, not demographics. Okay.   At the end of the day, we want to know where they're stuck, how they're feeling, what's going on for them, but who they are doesn't make a huge difference because even if we did get our demographics, we said, you know, we're only dealing with women who are 45 named Karen, like they're still,

  8. 04/04/2024

    Ep 3 - Strategies to Validate Your Digital Creation

    Welcome to the digitally done podcast.   Episode three, and my name is Nikki Kelly and I am driving, but yet I have navigators with me joining me, Lizzie McCauley and Sam Witch. And today we're going to be diving into validating your idea. Last week, we had a chat about,  What is your thing? What is the thing? What is the digital thing that you are going to put out there?   We have an idea. We want to go nuts with it, but we've got to validate it now. So there's a number of levels of validation. So let's just dive straight into this and ask Sam, first off,  what's your idea on validating your idea?  So it's funny, I come from like a government accredited world, so validation is quite a formalized structure, but it doesn't have to be.   I know it's a thing that scares a lot of people. I think really, and for when we were talking about this, validating is just about making sure someone wants it. Like cool, I've got this idea to like, it's got any legs. Is this even a thing or is this just a random idea I've had? And so validating looks different in lots of cases, but it's really the question of, does anyone want this?   And that's sometimes a hard question to face, face on. It brings up a lot of fears. And I know Lizzie was talking before about like some of the conversations she has with people where she's like, you've got to go talk to people about this, but that's, I think that's really what I think validation is.    Oh, yeah, there can be lots of hesitation about, but  nobody wants to fill in my form. Nobody wants to come and give me feedback. Nobody was like, well, You're making decisions for people before they've had the opportunity to make decisions for themselves. So how about we make it irresistible to them to give you that feedback so that you have the data you need to know whether you will need to go further.   We need to refine your ideas, go back to the drawing board. Like what are you supposed to do aside from get information about where to go next? Otherwise you'd be in kind of a holding pattern for forever, right? That's not good. It's part of a self fulfilling prophecy, right? If you don't put out the form, no one answers it.   Like no one will ever answer my form. Well, if you don't put it out there, then they won't.  The old in it to win it thing, right? You can't win a lottery if you don't buy a ticket.  That's right. Exactly. You know, there's that momentum too, that you,  I think a lot of people, they go through that, you know, we're all excited about our idea and everything like that.   And that's, it's almost some, I think overcoming that fear of validation is a stopping point. Cause it's not. All it's doing is actually giving you that extra momentum further on from there and actually filtering your idea. So, you know, I think putting those questions out there and I'd love to ask you ladies, what are your ideas on how to get validation from.    The audience and also where  can you get validation from Lizzie? Can you answer that question for us? Well, why it's also, before we go there, I think Sam has some amazing ideas on this. I think it's also important to understand why, like what validation are you getting? Like we're right at the starting point.   If you've had this vague idea, I want to build a course. I want to, you know, whatever, make a membership.  But you don't necessarily, it's a chicken and egg thing is what we were talking about before we started recording about. Okay. Well,  I, I have an idea for a course and it may have these 10 components,  but then you need to take it out to people to see if those are the 10 components that they're actually  having trouble with needing support with, I suppose, to, in order to tailor and shape.   The thing you actually spend all of this energy and all of this time pulling together on something that is going to be received immediately. And the fastest way to do that, I suppose, is to is to get that information right away. Well, Lizzie, with your audience that sometimes the thing that you know, they need and the thing they think they want a different, I think it's like my kids and vegetables, right?   They don't want broccoli in their dinner, but I know they need broccoli in their dinner. So I'm trying to find what they think they want, but inside of that, I've got to hide the bits. I also know they need. Oh my goodness. I mean, that, that is the 101 of, of messaging in my space at the very least is, is sell them what they want, give them what they need.   I know that's kind of a, an old trope, but it's still as relevant today as whenever it first was released into the wild. Because, especially I work with a lot of people in kind of the coaching and wellness and, and I suppose kind of this, Softer skills quite often, and it's very difficult for a lot of them to sell their stuff when compared to, let's say a business coach, where it's like, well, I'm going to make you 10, 000 this week.   Cause that's such an easy, like, Oh, okay. That's tangible. So having to sell people on where they're up to right now is a surprisingly complex task depending on your skillset or it can be.  So really actually talking to people and seeing where they're at so you can articulate back to them what they say that they want and internally inferring  what they actually need and building out the course in a certain way.   Because yeah, maybe sometimes. And it's totally ethical. So I don't want to get into like gray area, but maybe sometimes what your marketing says and what the inside actually is might be slightly different.  Yeah. And not that you're not delivering your outcomes because  yeah, you definitely would, right. But it's the additional underlying like story that you're feeding them and the stuff that you're giving them, like.   If I only, right, we go to our audience and we validate our ID, but if I went to my audience, my kids and said, what's for dinner, I know nine times out of 10, it would be pizza or nuggets. Right. So cool.  I know that now, but also I like, I can feed my own stuff into that as well. And I think part of the validation conversations we have a lot with courses is go to your audience, talk to them, get their words, like find out where their pain points are.   And now that we know that. We can build the thing that's most useful for them, helping them with what their pain points are, with what they think they want, while building the underlying supporting message of what we know they need to help them through that. Exactly.  So all to go back to the actual question  that Nikki posed, it was like, where do we go?   I think you have some amazing ideas on that, Sam. I really enjoyed your, your like, where you were going with that before. That was cool.   Where do you put your ideas on that side?  So validation, I talk a lot to, to clients and students about validating. Cause I think courses have such a interesting rep, which you'll just build one, right, Rome, just build it and they'll come and we all know, I see all of us nodding at the same time. It's nearly not what happens.   And so I really encourage my audience to actively go and validate a course. There are lots of ways you can do that. Yeah. I'm a big advocate for getting on a call and talking to someone about it because you hear their actual words. The things that fall out of their mouth when they don't mean to say it are the real gold, not the formulated answers they've typed into a survey, which can be handy, but the things that kind of just spill out when you're in casual conversation of where those, those really interesting bits of conversation lie, I think which are really helpful for us.   And also what I imagine what they don't say or what their body language and the face facial. Which is my imply that, that, you know, there's no substitute for being in a room with someone or at the very least face to face with somebody. So you can actually read what it is that they mean versus what's coming out of their mouth sometimes.    And you can see how long it took them, like the questions, which were harder to answer when we, and surveys are great. And I'm sure we'll talk about that in a sec as well. Right. But what I don't see in a survey is how long it took them to like, analyze that answer and type it in and, and what they went through, the pain that they went through to write that answer down.   But I do see that if I'm talking to them on a call. So like my priority for, I think, Valuable validation would be to really like run a couple of free calls, make it super valuable for your audience. I've done this personally. I say, look, I would love to pick your brain. I want 10 15 minutes of asking you a bunch of questions and in return, I'll give you half an hour of my time where I answer anything you want about the stuff that I talk about.   So like I'm doubling the return that they get for the time that they give me. It's like a moment, no brainer for most of them. Cause. You know, they save the money of paying for a one on one session with me, but I get some really great goals at the beginning of that. I mean, next best would be surveys.   Build yourself a landing page with a wait list. Take a deposit. I know something we spoke about a little bit earlier, getting to put some money on a line. A little harder if you're still really validating the beginning essence of an idea. But if you've got an audience of raving hot fans, they might be willing to put almost like a Kickstarter, a bit of money down to see what the idea is and where it leads.   As long as they know you're going to give the value back. There are definitely options there as well.  And that's, you know, the whole, like my perspective of things with beta testing comes in, that's the whole form there. Like you're just getting validation there on your product, yo

  9. 03/22/2024

    Ep 2 - What Is That Digital Thing You Want To Create?

    Welcome to this week's episode of Digitally Done, and this week they've left me, Sam Wynch, in charge of all things, and we are talking about what do you actually want. I know the ladies and I have been talking about this, and we feel like sometimes you get led to believing you need a certain thing, and each of us have had discussions with our clients who turn up and say, I want a sandwich.   And it takes us a while to dig into what that might look like. And so today's episode, we're going to be talking about what do you actually want to build? What are some of the things that are available for building? And is that what you actually want? Like, have you thought through that at all? Ladies, am I right there?   This is what we're talking about today.  Is it what you want, or is it what you've been told you should do? The big old thing, isn't it? It's what you think you should have. They're two very, very different things. Lizzie, do you want to talk to me about some of the things you've seen people wanting to build when people say they want a digital something?   What do we see? What are people building? Oh, the digital something iverse.  So it could be courses and we, like, we're talking off mic to break the fourth wall about what actually What constitutes a course, and it could be a membership, could be a community, could be a program, could be an e book, and I have a particular sticking point about what an e book is and isn't, which I possibly will get into later.   I'm very Can we cut it? Because I'm interested now. Oh, let's just go there now. I, I have a particular grump about people selling me an ebook that is two to three pages long.  I'm sorry, no. Um, you're setting an expectation there and what you're doing there is doing yourself and your, your community a disservice.   If you're selling an ebook, that is going to be a disappointment to open, um, call it something else and then there's no problem. But part of our job, especially. In fact, almost all of our job in the marketing world is to meet and exceed expectation through our messaging. So if we're doing that, uh, and you know that the reaction is going to be less than wonderful, then maybe the ebook is not the thing that we're selling.   Maybe we're selling a worksheet or a fact sheet or a checklist or something. Not an ebook. So I digress really early, but you know,  no, I love it. And I will hook into Nikki in a sec too, cause I'm sure she has these discussions as well, but I have a very similar discussion when clients come to me and they use the word course, because the question is always, Okay.   When you say course, what do you mean? Because I work with such a variety of people that course means different things. Sometimes they think it means they just want someone to press a button and they get a couple of video lessons and that's the end of the story. And for some people, it means they get an eight week live program and they turn up to one on one or turn up to group calls and they turn up to one on ones and they get this platform where they log in and they download their stuff and right.   But both of those clients have called that a course and they're very different outcomes in terms of what we put together. So. I think part of that digging down to what you want is finding out for you, what do those words mean? And Lizzie, it's really interesting that for you, e book means a certain thing, right?   In your head, you visualize the concept of an e book and it means something to you. And it's the same with my clients. When they say course, it already means something to them. By the time they get to me, I've got to try and work out what it is that they mean.  Nikki, you deal with a lot of people, I think, who deal more in the membership and community side of things, not just course, but more than course.   What are some of those options look like?  Well, it's interesting, like with the, the users that we have on our platform, for example, like we get, you know, people coming through and they're like, I want to create a membership. And it's like, well, what does that membership look like to you? Is it literally just, you know, using the social wall elements and having people engage, or is it you providing A wall, like a library of content, you know, are you taking those people on a journey of information?   Is there like a start and end or is it just, you know, a wall of information? Like you walk into a library and you just grab information as you want it. Like there's so many different ways that you can. Format, um, you know, the content you want to share and also format the way you want to engage with your members.   So sometimes when you're looking at what's your definition of a course or what's your definition of a membership, what's the definition of a challenge, you know, it's different to everyone. Um, and how you lay it out online,  it's different to everyone. So yeah, we come across that quite often now. Yeah, I think some of those questions are really great starting point.   If you can start to ask your things like, you know, do I want lots of content? Do I want them to start at point A and finish at point B? Do I want them to have a live option so they get together with other members? Do I want them to do it by themselves? Do I want everyone to start at the same time? Or do I want people to buy at any time from my site and start when they get there?   There's some really good groundwork questions to work out. What do you want  rather than just, I want a thing. What, what is that thing? Yeah. What does it look like at the end? Yeah. Well, yeah, it looked like at the end, yes, but I think something else to interrogate there is literally what you said is what do you want?   And you're not trying to guess what your customers maybe might want. Obviously. Go do your research. We're going to talk about that in another episode. So not to  dangle that carrot, but like, there you go. Uh, but genuinely my, my entire philosophy, and I think you guys as well is around building what suits you.   Uh, and if you're tying yourself in knots, trying to build something in the hopes that everybody loves it, you you're backing up people. Probably the wrong tree because not everybody's going to love it. And that's just what you should be doing, right? You should be building something that suits you first and building a community around that, wouldn't you say?   Yeah, exactly.  I've a great example that I was working with a client in the past. He'd come to me cause she wanted this super engaged community, like activities happening every day in the group, all this sort of stuff going on. I was like, cool. Why do you want that? She's like, I want passive income so I can travel.   It's like, none of that delivery is passive, honey. If you have to be in that group every day, hosting community activities and engaging, that's not passive. And if you want to build something so you can travel more, you're like, you're tying yourself down to the complete opposite, which is fine. If that's what you want to build.   But if you want something that requires less of your engagement, that's not it.  That's one of the biggest thing I was, I was about to say, it's your personal investment to like your, what  involves you and what investment do you want to put into it? And yeah, in the world of business, we call it sweat equity before you start earning anything from it.   How much are you prepared to put into this to build it up as well is that portion of it as well. So you've got to have, you've got to be prepared to put the effort into it. Based on whatever it is that you want to build. So that time  with a caveat that, uh, and again, we'll get to this is yes, definitely sweat equity, putting a lot of effort in, but you kind of need to validate the idea.    Yeah. And we'll go through that. And we will talk at length about that, but I just wanted to put that great big sign over it. So people don't go like, right, I'm doing post today. I'm going to build it now. And then next week I'll figure out the next step.  Take it easy. Um, so this is why the digital something title has come through in what we've been talking about is because it's quite slippery.   The terminology, isn't it?  Yeah, I think there are lots of different terms for lots of different things and something again to break that fourth wheel we were talking about before the episode and I'll pass over to Lizzie for this because I think she's probably our guest expert in this is that choosing your what you want part of that thought process is how do you want to market that?   This, because I know that when I talk to clients about online courses, there's a big difference between selling something that's a live program where everyone starts together and selling something that's a digital asset where anyone can buy at any time. And Lizzie, do you talk to clients about that?   Thinking about what they're selling as well? For sure. And how are people going to get there? You know, how are you going to sell it? Why? What's the value proposition? I guess is a big part of it is if it's a free thing, why should they handle it? Like even basic, basic at that level, why should they hand over their email address for that free thing?   You know, just starting at that level of have you, have you, have you Demonstrated the value exchange for that in your messaging, you know, starting from there and working your way up and really picturing that. I think  we get caught up in, this is going to be the thing I'm going to do it. It's going to be great without sort of like, there's a lot of emotion in that and we need to kind of step back, zoom out and look at the big strategic picture of that.   So that's, yeah, I spent a lot of time in that space for sure.  Nikki, I know you are on

  10. 03/20/2024

    Ep 1 - Setting the Scene for Getting Digital Content Done and Online

    Hello, hello. My goodness, there's three of us. I don't know what to do with three of us. My name is Lizzie McCauley. I am hosting today's episode of Digitally Done. We are here to set the scene today and I'm joined by two other excellent humans as well. You've heard Nikki, you've heard Sam. Hi guys. Hello, everybody.   Hi. So we thought it was important because this is a brand new thing, isn't it? We thought it was kind of important to tell you who the hell we are and what the hell we're doing here. So, you know, here we are  having that exact chat., hey, do you want to do some extended intros, guys? Sam, do you want to tell us a bit about you, where you're from, what you do, who you do it for, all the cool things?  Do you want to know my deepest awkward secrets? Yes, please.  Hi,  I'm Sam Winch, the course creator with a stupid name. Not the lunchtime food.   I figure I have to roll with that, right? Like, if I'm not Sam Winch, there's nothing else I can do. Clean, fully in.  So I make online courses, which is a really broad statement for a lot of people, but it's where I spent the past decade or so working and imagining that actually online courses have changed a bit after over the past decade, the industry is shifting really fast.   But outside of that, um, I've got four kids, which keeps me very busy. We've got three chickens, which also keeps me very busy. I have to have a conversation on a regular basis that chickens are an outside pet, not an inside pet. You wouldn't think it's a statement you have to say very often, but yes, yes, I do.   Um, and I have a military husband who works away a lot, so it is a bit of a wild house in the sandwich household, but such is life, but I think. I've just spent so long helping people translate all of that mush in their head into something tangible for other people. I got really, really good at looking at stuff and picking bits out and going, that it's awesome.   Let's take that. And that bit, we can put a pin in that. I say, with love, let's just park that bit over there for a moment. Cause we don't need that right now. And that kind of came naturally, but I've learned over the years, that's a skill more than I thought it was  definitely. Cause yeah.  I mean, I'm journalist background here, but they're like editing is one of the biggest skills you can have because yeah, we can have lots and lots and lots of great ideas, but you can't execute them all at once, I guess.   I think that's what people get tripped up. So that skill for you, Sam must be just enormously useful to the people you work with. And especially with sharing content. And I mean, we'll all know this, but we have so much stuff inside our head and all of the women that I work with and all of the people I work with, but.   Predominantly women do this more so than men is we have this desperate need to over deliver to overshare. And we're so keen to give value that we try and add everything we know into a program or a course or an ebook. And it doesn't fit right. It doesn't all fit. So a lot of our work is pulling things back and going, hang on,  we can't put all of that in there.   So what is, what do we really need right now? And that's yeah, that filtering of stuff is a, is a real skill.  Yeah.  So Nikki, I can hear you, I can hear you nodding, apparently, I can hear you agreeing at the very least. Why don't you give us a bit of a, an overview of where you're up to and how, how your skillset, your genius zone fits into this whole thing.   Where the hell do I fit in on all this?    With all my background. I look, I come from a product developing background and project management. So  my, I don't know, I guess it's in the blood to be honest, but creating solutions, um, every time I came across something, it was like, nah, I've got to make a way to fix this. And I'm lazy. So I like to fix things that.   Turn out to be easy to use. So I went and created wisdom, but my background has always been in, um, producing products based on people's needs. Cause I come from the interior background and product development. So  out came wisdom from my own personal pain. And purpose that I needed for my membership and course creation.   So yeah, that's my whole world comes around the tangible actionable steps that you can take to deliver an actual product and launch it properly based in the digital world. Yeah. Maybe take us through with what wisdom is for the vaguely. I know everybody.  But not everybody, like, let's just take us through it anyway.    Oh yeah. You know, anyone out there who's building a course or coaching program or basically engaging with a community through a membership, our platform, um, obviously secures your content, your IP values that content and IP and allows you to sort of, you know, share Your content securely and engage with the community that grows in a nice safe place.   So it's, yeah, that's why we built that for, you know, and look predominantly, yeah, we, we do support women in, in our platform because of it's, I think the way the UI, the user interface is designed, the ways the user experience flow is in our system. I think everything for me. You know, there's steps that you've got to take there's, you know, this journey, you've got to take people on whatever it is.   So that's when my brain comes into this whole thing  and I momentarily point out Nikki that not many people go, so I just created a platform and that is a really big statement.  She's like, Oh, so I just built this thing  and create it wasn't just me. That's why  I had the idea. I had to plan the framework.   Everyone else did the coding. I can't do the code. I'm not tech by any means, but you know, I've had to learn a little bit. But  yeah, but you've created something that, that. I really enjoyed your description there of the safety aspect of it. I sent you a thing the other, the other day about something that a bigger platform is, is doing using the AI bits and bobs about sort of absorbing people's IP into their AI  creative tech, I guess.   I don't know. Yeah. Not probably not the phasing, but  It's scary. Yeah. They utilize other people's information to build up a whole database and therefore spit it out again. And it's like, you don't know what information they're going to spit out again with that. So, yeah. Yeah. That's scary. . And I'm going to introduce you, Lizzie, because I have to say that, you know, the connection between all of us, thankfully is, you know, I started working with Sam Winch a while back when I was sort of.   You know, beta testing our platform and Sam came in and went, yep, no, yep, no, yep, yep, no, no. And Lizzie came in and stepped into my world as well. And I just adored just from a podcast  as an, as a guest of my podcast. And the, why is that? And we had an awesome conversation and I'd never done this before, but after the conversation, I said, I'm appointing you to help me with my copy.   And so Liz introduce yourself, please, to all of us as well.   , um, but yeah, the rest is kind of history for, from that point of view, Nikki, we've been a business  Speaking inseparable ever since, because I didn't have such mutual admiration for each other's work.   And Sam, . Now I know, , your genius as well, like this is going to be so much fun to work with you guys. , historically I have, I started , as a professional writer, nearly  10 years ago now, uh,  at a regional newspaper, regional Queensland, that's where I'm based. Don't hold it against me.    But I, essentially what I was doing for the paper is also what I do for small business now. And I, I talk to business owners and I dig into the heart of what makes them tick and what makes their customers tick. And then we find a way. Of articulating that in a way that suits them in a way that makes them proud to share what it is that they're offering, you know, and, and sometimes that can be challenging to actually say what's on your mind.   It can be really hard to say, do you know what? I'm really proud of this. And I want to tell everyone, especially when it's coming out of your own brain,  sometimes we're not so good at complimenting ourselves compared to complimenting others or promoting ourselves compared to promoting others. So my job, especially as it's evolved over time, tends to be more in the  teaching aspects and this kind of.   Um, ability to, to pull out the essence of someone and give them confidence and, and the skills to, to say it for themselves and to do what they want to do. And I've said this recently, and I apologize, not really sorry, not sorry, but I'm kind of entering my rebel phase of life and I have no interest in doing cookie cutter stuff.   No interest in status quo, got no interest in doing stuff that's bland and boring. You know, like I think there's a balance to be struck between saying what you want to say and being the business owner you want to be and doing the things you want to do strategically  and towing the line. I think there's, there's, there's somewhere in there you can do both things.   And I think that's why we all get on so well is because we're not interested in just blending in. No.  We don't follow the normal rules of doing things, do we? I think anyway. Yeah. And, and towing the line just for the sake of towing the line doesn't serve anyone. And I think we've all learned that. I imagine that's how we all got here as well.   Like, yeah, look, I, I followed the norm. I did what everyone told me to do and it doesn't fit me. It doesn't work for me. You know, all of these influencers, good old inverted commas, tell us to follow, press this thing, follow the golden path, like whatever else they're talking about, but. One size doesn't fit all it just doesn't anymore.   And it really, it's about finding that thing that works for you. Per

  • 10 Episodes

About

Something digital to sell Imagine | Articulate | Execute Digitally Done Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.  Over 10 glorious weeks, we'll unpack everything from ‘unstucking yourself’ to developing an effective marketing plan, to literally building out your thing. Whatever you create, we're here to help ensure you're ready to roll in your signature style. Joining you on this transformative journey are three business brains who understand that business is so much more than just business… it's personal.  Now it's time to meet said brains, allow us to introduce ourselves… Lizzie: I'm Lizzie Macaulay, a copywriter and copy coach who provides business owners with the skills and confidence to find, use and Amplify their signature voice.” Sam: I'm Sam Winch, the course creator not the lunchtime food. I've spent the past decade helping entrepreneurs and organisations turn all of their knowledge into engaging online courses. Nikki: I’m Nikki Cali founder of Wisdome and an advocate for sharers of knowledge. Building a tool to help others get out there and sell their digital something with ease   A Podcast for coaches, course creators and community growers looking to offer their content online.

Information

  • Creator
    Nikki Cali, Sam Winch, Lizzie Macaulay
  • Years Active
    2024
  • Episodes
    10
  • Rating
    Explicit
  • Copyright
    © ALESMARC Pty Ltd
  • Show Website
    Digitally Done