BuzzStream Digital PR and Link Building Podcast

BuzzStream
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Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

  1. Is Social Media the Future of PR? With Manychat's Mady Lanni

    1D AGO

    Is Social Media the Future of PR? With Manychat's Mady Lanni

    Is your PR strategy still living in 2015? In this episode, Mady Lanni (PR & Communications Manager at Manychat) breaks down why social media needs to be at the center of your digital PR strategy—not just an afterthought. Mady shares how she's building Manychat's PR function from the ground up with a social-first mindset, why the creator economy is poised to reach $200 billion by 2030, and how to turn viral social moments into legitimate PR wins. Whether you're agency-side or in-house, this conversation will change how you think about content distribution, influencer partnerships, and the future of earned media. 🔗 Links https://www.linkedin.com/in/madysonlannihttps://www.instagram.com/theprgirlie/Try ManyChat: https://manychat.comTry BuzzStream's ListIQ: https://buzzstream.com/listiq⏰ TIMESTAMPS: 00:00 - Intro 01:37 - Mady's background: From agency to in-house at Manychat 07:58 - How to insert your content into trending conversations 08:28 - Creating social-first content: The soundbite strategy 11:58 - Understanding your audience: Which platforms actually matter? 20:05 - How to spot trends: Metrics vs. gut instinct 22:56 - Three ways to use social: Ideas, outreach, and content creation 27:01 - How to identify and reach out to influencers 31:01 - Final hot take: The creator economy is the future of all media --- ⭐️ KEY TAKEAWAYS: ✅ Social media should be integrated into your PR strategy from day one, not added as an afterthought ✅ Train a separate social media account's algorithm to catch relevant trends for your brand ✅ Not every viral moment is right for your brand—focus on relevance over virality ✅ The future of PR is fully integrated: SEO + Social + Influencer + Email + Comms ✅ Budget for influencer partnerships—it's becoming table stakes---👍 Like this episode? Subscribe and hit the bell for more digital PR strategy insights.

    34 min
  2. Is Common Crawl Secretly Being Used to Train All LLMs?

    FEB 10

    Is Common Crawl Secretly Being Used to Train All LLMs?

    In this episode of the BuzzStream podcast, host Vince Nero interviews Metehan Yesilyurt, Chief Growth Officer at AEO Vision, about the significance of AI training data, particularly Common Crawl. They explore how AI models use this data, the importance of metrics such as page rank and harmonic centrality, and the challenges posed by data accessibility. The conversation emphasizes the need for relevancy in AI citations and the evolving landscape of AI and SEO.⏰ Chapters00:00 Introduction 02:17 Understanding AI Training Data 04:49 Exploring Common Crawl 07:37 The Role of Common Crawl in AI 10:12 Metrics: Page Rank and Harmonic Centrality 12:31 AI Citations and Brand Positioning 15:21 The Future of AI and Data Sources 17:35 Relevancy vs. Authority in Links 20:20 Challenges with Common Crawl 22:52 Final Thoughts and Future Predictions 🔗 Links and Resources: Connect with Metehan: https://www.linkedin.com/in/metehanyesilyurt/ https://aeovision.ai/ His tool and study: https://metehan.ai/blog/cc-rank/ https://webgraph.metehan.ai/ Common Crawl's article: https://commoncrawl.org/blog/how-seos-are-using-common-crawls-web-graph-data-for-ai-ranking-signals BuzzStream's article: https://www.buzzstream.com/blog/publishers-block-ai-study/ ListIQ: https://www.buzzstream.com/listiq

    33 min
  3. How Audience Research Turned Frustration Into a Viral Campaign

    JAN 28

    How Audience Research Turned Frustration Into a Viral Campaign

    What makes a great marketing idea… actually great? In this episode of the BuzzStream Podcast, host Vince Nero sits down with Paxton Gray, CEO of 97th Floor, to break down one of the most talked-about creative B2B campaigns ever: The Rage Cage. Paxton not only gives us the story behind the Rage Cage campaign (yes, accountants smashing printers), but we also go deep into how audience research (real conversations, not dashboards) fuels breakthrough ideas and why “best practices” rarely lead to great marketing. This is a must-watch for agency owners, in-house marketers, SEOs, PRs, and growth marketers. ⏰ Timestamp 00:00 – Intro 02:10 – The Rage Cage campaign explained 05:55 – How the campaign drove SEO, PR, and real revenue 09:38 – Getting buy-in for big creative swings 14:23 – Why great ideas can’t be copied or scaled 21:10 – Turning audience research into breakthrough campaigns 🔗 Linkshttps://www.linkedin.com/in/paxtongray/ https://www.97thfloor.com/ https://www.buzzstream.com/

    34 min
  4. The Secrets Behind Telling Stories With Your Data with Six Chillies

    JAN 21

    The Secrets Behind Telling Stories With Your Data with Six Chillies

    Data has a reputation for being boring, but it can do wonders for your marketing. This podcast is all about getting your heads out of the spreadsheets. In this episode, host Vince Nero sits down with Thierry Ngutegure and George Sinnott, co-founders of Six Chillies — a UK-based, data-centric agency on a mission to make data-led content feel human* creative, and actually useful. If you’re in digital PR, content marketing, or SEO, this one’s packed with practical insights. ⏰ Timestamps 00:00 — Intro 03:47 — Why data gets labeled “boring” 09:08 — Is AI making data storytelling easier or harder? 11:33 — How to use AI the right way for ideation 16:12 — Best data sources to start with 20:54 — How to find stories *without* living in spreadsheets 24:47 — What makes a data story “cool”? 31:50 — Strategy frameworks for pitching + presenting data 40:40 — Biggest mistakes people make with data-led content🔗 Linkswww.sixchillies.comhttps://www.linkedin.com/in/thierryngutegure/https://www.linkedin.com/in/george-sinnott-020738133/

    54 min
  5. The PR Pitch Problem Nobody's Talking About with Synapses' Charlie Russell

    JAN 14

    The PR Pitch Problem Nobody's Talking About with Synapses' Charlie Russell

    Even perfect pitches get buried when journalists receive 1,000+ emails per day. Here's what's replacing the traditional PR playbook. In this episode, I sit down with Charlie Russell, CEO and Founder of Synapse, a stories marketplace that's rethinking how PR professionals connect with journalists. Charlie brings a unique perspective from his years working at Dow Jones and Gorkana (a leading media database), and he's built a solution that moves PR pitching out of overloaded inboxes entirely.We discuss: Why email has become an ineffective channel for PR outreachThe decline of traditional media databases and what's replacing themHow to build real relationships with journalists in the AI eraWhy "spray and pray" tactics hurt everyone (even targeted pitchers)The quality vs. quantity debate in digital PRDifferences between UK and US PR landscapesHow AI is reshaping journalism and expert sourcingWhether you're an agency PR pro, in-house consultant, or just trying to get better media coverage, this conversation will change how you think about journalist outreach.🔗 LinksCharlie Russell's LinkedIn:   / charlierussell85  Synapse: https://synapse.media⏰ Timestamps 0:00 - Introduction 2:07 - What is Synapse and what problem does it solve? 4:06 - The noise problem in PR and building relationships 11:18 - How Synapse differs from journalist request platforms 14:24 - When did media databases stop being effective? 17:48 - How media databases work and journalist incentives 21:27 - Should PR pros build relationships with journalists? 31:01 - Final thoughts and UK vs. US PR differences

    39 min
  6. How to Start a Digital PR Service Offering From Scratch

    JAN 7

    How to Start a Digital PR Service Offering From Scratch

    In this episode of the BuzzStream Podcast, host Vince Nero speaks with Ellie Hearn, a digital PR strategist at Re:signal, on how to start a successful digital PR service. Ellie Hearn has been in the digital PR world for years, working with some of the UK’s top agencies, including Digitaloft, iProspect, Aira, and Journey Further. We covered everything you need to know to get started: services to offer, how to hire, what to charge, and the challenges along the way. Ellie sets a fantastic blueprint for anyone interested! 🕰️ Time stamps 00:00 Intro 02:24 Ellie's Journey in Digital PR 05:13 Understanding Traditional vs Digital PR 08:02 Core Services of Digital PR 13:37 Client Management and Expectations 16:30 Quality Over Quantity in Link Building 19:11 Determining Costs and Fees for Digital PR 22:03 Building a Digital PR Team 27:46 The Community and Support in Digital PR 🔗 Linkshttps://resignal.com/https://www.linkedin.com/in/ellie-hearn-b18612141/

    36 min
  7. How to Create a Newsworthy Survey w/ YouGov's Brian Reitz

    12/22/2025

    How to Create a Newsworthy Survey w/ YouGov's Brian Reitz

    YouGov has published thousands of surveys—so what separates the ones that break through from the ones that don’t? In this episode of the BuzzStream podcast, host Vince Nero interviews Brian Reitz, Senior Marketing Manager at YouGov, to discuss the intricacies of survey design and the factors that make surveys newsworthy. They explore the internal processes at YouGov for determining survey topics, the importance of brainstorming, and the balance between timely and emotional content and much more. ⏰ Timestamps 00:00 – Introduction 05:10 – How YouGov chooses survey topics 10:28 – SEO vs. news value: Should search demand shape survey strategy? 18:22 – What actually drives coverage (emotion, simplicity & authority) 27:31 – Demographics, negativity & common survey PR mistakes 37:28 – Real survey example + final advice for PRs running surveys 🔗 Links and Resources https://www.linkedin.com/in/brianmreitz/https://yougov.com/https://www.buzzstream.com/blog/yougov-survey-analysis/https://yougov.com/en-us/business/engage/reality-checks

    45 min
  8. The PR Industry's Biggest Misconception | Jon Amar Breaks It Down

    12/17/2025

    The PR Industry's Biggest Misconception | Jon Amar Breaks It Down

    There's a HUGE gap between digital PR and more traditional PR, and it's causing some frustration and confusion. In this episode, Vince Nero interviews Jon Amar, a public relations consultant, discussing the friction between PR and digital PR. They emphasize the need for collaboration between PR and digital PR professionals to develop more effective communication strategies and ultimately deliver better results for their clients. ⏰ Chapters 00:00 - Intro 02:24 - Defining Public Relations 11:49 - Trust and Credibility in PR 17:28 - The Confusion Between PR and Digital PR 22:44 - The Value of PR Beyond Media Coverage 26:37 - Collaboration in PR and SEO 31:36 - Transforming Digital PR Agencies 36:10 - Creating News When There Is None 🔗 Links and Resources: https://www.linkedin.com/posts/jonamar1_can-someone-please-tell-me-the-difference-activity-7396241335521005568-7clw/https://www.buzzstream.com/blog/digital-pr-vs-pr-podcast/https://www.jza-pr.com/https://www.linkedin.com/in/jonamar1/🐝 https://www.buzzstream.com

    45 min
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Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

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