The Real Women Real Business Podcast

Shauna Lynn Simon
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to The Real Women Real Business Podcast, where we celebrate the strength, resilience, and entrepreneurial spirit of women everywhere. I'm your host, Shauna Lynn Simon, and I'm thrilled to invite you on this journey with me. On this podcast, my guests and I dive into proven strategies and techniques to help you build your empire without the overwhelm and stress. Each episode is filled with insights, inspiration, and practical advice to fuel your entrepreneurial journey. This podcast is an all-inclusive space where we empower each other to reach our fullest potential in business and beyond.

  1. Becoming the Expert Your Audience Is Already Looking For with Christine Blosdale

    2D AGO

    Becoming the Expert Your Audience Is Already Looking For with Christine Blosdale

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by expert authority coach Christine Blosdale for a powerful conversation about clarity, confidence, and becoming known for what you do best. With over 25 years in personal branding, marketing, and broadcasting, Christine shares why so many talented women struggle to be seen, even when they are highly capable and experienced. This episode explores the hidden cost of being multi passionate without clear messaging, how imposter syndrome shows up for overachievers, and why authority is built through simplicity rather than credentials. Christine breaks down how to communicate your value in a way people actually understand, how to stop overwhelming your audience with too many offers, and why visibility strategies only work when they are aligned with who you are. Listeners will walk away with a clearer understanding of how to position themselves as the go to expert, build credibility without burnout, and show up with confidence in a crowded market.  If you are ready to stop blending in and start being recognized for your expertise, this episode is a must listen. Share it with a woman in business who needs clarity, not more noise. Timestamps: (00:01) - (05:30) - Why multi passionate messaging creates confusion and invisibility (05:31) - (13:10) - Imposter syndrome, overachievers, and embracing expert authority (13:11) - (21:10) - Clear messaging, simple language, and speaking to real client needs (21:11) - (28:30) - Authority building strategies beyond podcasting (28:31) - (36:40) - Offers, visibility mistakes, and why simplicity converts better (36:41) - (48:50) - Standing out in saturated markets and claiming your expertise  Resources: Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEp 41: Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messagesEp 48: Why Every Business Needs a Trademark with Anita Mar: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/business-trademarksExpert Authority Quiz and FREE Call with Christine Blosdale: https://freeexpertauthoritycall.comChristine Blosdale Learn more about Christine: http://www.ExpertAuthorityCoach.com Facebook: https://www.facebook.com/christine.blosdale Instagram: @christineblosdale Youtube: https://www.youtube.com/@ChristineBlosdale TikTok: https://www.tiktok.com/@christineblosdale.com   Christine Blosdale, known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning radio personality, and host of The Expert Authority Coach Podcast with more than 25 years of experience in personal branding, magnetic marketing, and multimedia. A former content creator for brands like America Online and Microsoft, she helps entrepreneurs, coaches, authors, and thought leaders clarify their message, strengthen their visibility, and confidently step into their authority. Known for her media savvy and results-driven approach, Christine blends strategy with ease and fun, guiding business owners to move from overlooked to in-demand by building authentic presence and credibility in their field.

    50 min
  2. The Real Reason Your Content Feels Forced and How to Fix It with Abby Bradetich

    FEB 10

    The Real Reason Your Content Feels Forced and How to Fix It with Abby Bradetich

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by embodiment-led brand and web designer Abby Bradetich for a refreshing conversation about authenticity, energy, and breaking outdated content rules. With a background in professional dance and over 15 years in marketing and design, Abby shares how she helps women entrepreneurs stop forcing strategies that do not fit and start building an online presence that actually feels good. Together, they explore why content often feels exhausting, how overconsumption blocks creativity, and why energy matters just as much as what you say. Abby introduces her embodiment-first approach to content, explains how to find your natural entry point for showing up online, and challenges the pressure to follow rigid posting rules or hustle culture tactics. Listeners will gain practical insights into trusting their intuition, simplifying content creation, and creating from a place of alignment rather than obligation. If showing up online has felt heavy, forced, or draining, this episode offers permission to do it differently. Share it with the woman in business who is ready to stop performing and start connecting. Timestamps: (00:01) - (05:45) - Abby Bradetich’s journey from dance to marketing and entrepreneurship (05:46) - (12:30) - Why authenticity feels hard online and how energy impacts content (12:31) - (19:30) - Overconsumption, burnout, and creating space for real ideas (19:31) - (27:30) - Breaking content rules and redefining professionalism online (27:31) - (36:45) - Being real without oversharing and finding your true brand voice (36:46) - (49:20) - Trusting yourself, repeating your message, and building authority Abby Bradetich Learn more about Abby: Website: https://illuminessencecreations.com Instagram: @illuminessencecreations Instagram: @theunfilteredceopod Podcast: Unfiltered CEO Podcast: https://open.spotify.com/show/5Dz1Z7Dfw8nhopuG5DrxQ0 Abby Bradetich is the founder of IlluminEssence Creations and an embodiment-led brand and web designer and content coach. With over 15 years of experience in marketing and design and a background in professional dance, Abby helps women entrepreneurs stop performing online and start showing up in a way that feels natural, aligned, and sustainable. Through her work, she blends mindset, embodiment, and strategy to help clients build online presences rooted in energy, authenticity, and clarity rather than hustle, rigid rules, or forced content strategies. Resources: Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastGet this FREE resource: The Bold Expression Toolkit: https://illuminessencecreations.myflodesk.com/boldtoolkitExplore Magnetic By Nature Content Support Ecosystem: https://illuminessencecreations.com/magnetic Get a FREE Website Review from Abby: https://illuminessencecreations.myflodesk.com/websitereviewRead: Triggers: Creating Behavior That Lasts - Becoming the Person You Want to Be by Marshall Goldsmith: https://amzn.to/45JJ6h0

    50 min
  3. Why People Pleasing Is Burning You Out and How to Set Boundaries Without Guilt

    FEB 3

    Why People Pleasing Is Burning You Out and How to Set Boundaries Without Guilt

    In this milestone 100th episode of The Real Women Real Business Podcast, Shauna Lynn Simon tackles one of the most common and costly patterns she sees in women entrepreneurs - people pleasing. What often starts as being helpful or accommodating quietly turns into burnout, resentment, and a business built around everyone else’s urgency.  Shauna Lynn breaks down how people pleasing shows up in real business decisions, from bending policies to rescuing clients and saying yes to timelines that are not yours to carry. She explains why people pleasing is not kindness, how it creates scope creep and emotional exhaustion, and why boundaries are not rigid walls but the container that makes great work possible.  Listeners will learn how to spot the internal cues that signal a resentful yes, how to pause instead of reacting, and how to replace automatic compliance with clear, confident alternatives. Shauna Lynn also shares her practical “yes opportunities” framework to help business owners say no without shutting the door or sacrificing professionalism.  If you are ready to protect your energy, your time, and the quality of your work, this episode will change how you think about boundaries. Share it with the woman in business who needs permission to stop overgiving.  Timestamps: (00:01) - (05:45) - Why people pleasing shows up so strongly for women entrepreneurs (05:46) - (12:31) - The real cost of saying yes too fast in business and life (12:32) - (20:05) - Boundaries as the foundation of a burnout proof business (20:06) - (27:06) - The yes opportunities framework for saying no without guilt (27:07) - (35:28) - Scripts, pause phrases, and practical tools to stop overgiving (35:29) - (39:16) - Releasing resentment, rebuilding passion, and leading as a CEO  Resources: Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastRead ExpertEditor Article: https://experteditor.com.au/blog/s-bt-boomers-who-insist-they-did-everything-right-often-raised-children-who-dont-know-how-to-identify-their-own-emotions/Ep 95: Why Positive Thinking Isn’t Enough and What Actually Creates Breakthroughs with Rusty Osborne: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/create-breakthroughsFREE Boundaries Bundle: https://www.aboutshaunalynn.com/yes

    40 min
  4. Why Being Nice Is Costing You Money and What Profitable Boundaries Look Like

    JAN 27

    Why Being Nice Is Costing You Money and What Profitable Boundaries Look Like

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon pulls back the curtain on the subtle ways women entrepreneurs leak profit without realizing it. Drawing from a recent month in her own business, Shauna Lynn shares how catching a series of small, “reasonable” decisions helped her retain an extra $4,000 - not from one big win, but from holding her value in everyday moments.  This episode explores what Shauna Lynn calls the “nice tax” and the micro-moments where it shows up, from quick calls that are not so quick to preemptive discounts, scope creep, extensions, and underpricing based on comfort rather than value. She walks listeners through the mindset shifts and CEO standards that helped her replace people-pleasing with calm, confident boundaries, without sacrificing kindness or client experience.  Listeners will gain practical language, real examples, and a new lens for spotting profit leaks as they happen, plus a powerful reframe on being both generous and well paid.  If you have ever overdelivered, undercharged, or second-guessed your pricing, this episode will change how you think about money conversations. Share it with a woman in business who needs permission to protect her profit. Timestamps: (00:01) - (04:15) - How small “being nice” moments quietly cost women entrepreneurs thousands (04:16) - (09:30) - The nice tax explained and why profit leaks often go unnoticed (09:31) - (16:10) - The most common micro-moments where women overdeliver and undercharge (16:11) - (23:10) - Real examples of scope creep, quick calls, extensions, and pricing from comfort (23:11) - (32:30) - CEO standards for protecting profit and how to be kind and paid  Resources: Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEp 66: Speak Like a Leader: Communication Skills That Move the Needle With Dr. Laura Sicola: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/speak-like-a-leaderEp 8: Empowering Success: LuAnn Nigara's Journey from Podcaster to Business Visionary: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/empowering-success-with-luann-nigaraVoxer Walkie Talkie App: https://www.voxer.com/downloadSherwin-Williams: https://www.sherwin-williams.com/

    34 min
  5. Stop Boosting Posts and Start Scaling Your Business With Smart Paid Ads with Britt Holmes

    JAN 20

    Stop Boosting Posts and Start Scaling Your Business With Smart Paid Ads with Britt Holmes

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with paid advertising strategist Britt Holmes for a grounded, no-hype conversation about what actually makes ads work. With nearly 14 years of experience managing millions in ad spend, Britt shares how she moved from corporate marketing to helping women-led and service-based businesses grow with clarity, ethics, and measurable results. This episode challenges the common belief that ads are a quick fix. Britt breaks down what needs to be in place before spending a dollar, why boosting posts is costing business owners more than they realize, and how sustainable growth comes from strategy, not shortcuts. She offers a refreshing perspective on starting small, stacking wins, and choosing platforms that align with real buyer intent rather than vanity metrics. Listeners will walk away with a clearer understanding of when ads make sense, how to avoid expensive mistakes, and why integrity matters more than trends in digital marketing. If paid ads have felt confusing, intimidating, or disappointing, this conversation will shift how you think about growth. Share this episode with the woman in your life who has been thinking about running ads but is unsure where to start. Timestamps: (00:02) - (07:15): Meet Britt Holmes and why paid ads are often misunderstood(07:16) - (08:59): What must be in place before investing in paid advertising(09:00) - (21:53): Messaging, offers, and setting realistic expectations for ads(21:54) - (29:43): Building sustainable momentum and choosing the right platform(29:44) - 41:15): Ad budgets, DIY pitfalls, and long-term growth strategy(41:16) - (45:15): What actually makes ads work and the biggest mistake to avoidResources: Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastConnect with Britt Holmes: Learn more about Britt: https://www.meritmedia.comInstagram (Britt Holmes): https://www.instagram.com/brittholmeslive/Instagram (Merit Media): https://www.instagram.com/meritmediainc/LinkedIn: https://www.linkedin.com/in/britt-holmes-merit-media About Britt Holmes: Britt Holmes is the founder of Merit Media Inc and a paid advertising strategist who helps service-based businesses implement ethical, high-performing ad strategies with clarity, simplicity, and measurable results. With over a decade of experience managing ad campaigns and bringing big-brand strategy to small budgets, Britt emphasizes strong targeting, conversion-focused creative, and real business outcomes rather than vanity metrics.Listen on your favorite platform! Click any icon below to find our podcast wherever you love to tune in.

    47 min
  6. How Women Entrepreneurs Get Taken Seriously Without Going Viral with KJ Blattenbauer

    JAN 13

    How Women Entrepreneurs Get Taken Seriously Without Going Viral with KJ Blattenbauer

    In this episode, Shauna Lynn sits down with powerhouse publicist KJ Blattenbauer, founder of Hearsay PR, to challenge everything women entrepreneurs think they know about being seen. Drawing on nearly three decades in PR, KJ shares how she went from shaping stories behind the scenes to helping overlooked experts step into authority in a way that actually fits real life. Listeners will hear how publicity differs from social media noise, why credibility compounds faster than followers, and how clarity - not intensity - is the real driver of sustainable visibility. KJ reframes PR as an act of service, showing how lived experience, consistent messaging, and simple storytelling can open doors to aligned opportunities without selling your soul online. She also breaks down the most common visibility mistakes women make and offers practical ways to become your own best publicist, starting now. If you’re an accidental CEO who wants to be known for your work without doing all the things, this conversation will shift how you think about visibility, confidence, and growth. Listen in, and share it with the woman who needs permission to be seen   Timestamps: (00:02) - (06:45): KJ Blattenbauer explains why publicity is about being findable for your expertise, not chasing fame or viral moments.(06:46) - (15:30): KJ shares how women entrepreneurs underestimate their stories and what actually makes something newsworthy.(15:31) - (27:10): KJ breaks down the difference between PR and social media and why credibility compounds faster than followers.(27:11) - (39:20): KJ outlines the most common visibility mistakes women founders make and how clarity beats hustle every time.(39:21) - (52:10): KJ offers a simple, sustainable framework to build authority without burnout or constant content creation.Resources: Get KJ's FREE Visibility Workbook: www.hearsaypr.com/freebieBook Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastRead How To Be a Media Darling by KJ Blattenbauer: https://amzn.to/3YrXiHf (affiliate link)Read Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off by KJ Blattenbauer: https://amzn.to/3LyljJO (affiliate link)Ep 41 - Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messagesEp 74 - Get Flooded with Clients Without Ever Asking for a Referral with Stacey Brown Randall:https://www.aboutshaunalynn.com/rwrb-podcast-episodes/get-more-clientsEp 87 - Stop Chasing Followers and Start Building a Community that Converts with Emily Rosales: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/build-a-communityConnect with KJ Blattenbauer: Learn more about KJ: https://www.hearsaypr.com/Instagram (Hearsay PR): https://www.instagram.com/hearsayprInstagram (KJ): https://www.instagram.com/kjblattenbauerFacebook: https://www.facebook.com/kjblattenbauerLinkedIn: https://www.linkedin.com/in/kjblattenbauer/ About KJ Blattenbauer: KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she’s the go-to pro when you’re ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She’s also the author of the DIY PR book, How to Be a Media Darling, and Pitchworthy, a modern guide to building lasting visibility and authority.

    42 min
  7. The CEO Micro Habit Method for Sustainable Growth When Life Is Messy

    JAN 6

    The CEO Micro Habit Method for Sustainable Growth When Life Is Messy

    In this episode, Shauna Lynn reframes the January pressure and replaces hustle-driven goal-setting with a grounded, sustainable CEO approach. She walks listeners through a mindset shift that moves them from feeling behind to feeling firmly in control, without adding more to an already full plate. Rather than chasing big resolutions, Shauna Lynn shares how micro habits, paired with thoughtful weekly planning, create real momentum over time. Through personal examples and real-world CEO routines, she illustrates how progress is built in the margins of everyday life, especially when things feel messy or unpredictable. Listeners will hear how prioritization, intention, and flexibility can coexist, and why grace is not a weakness in leadership, but a strategy. This episode offers a refreshing perspective for women who want growth that actually fits their lives. It’s an invitation to lead with clarity, consistency, and self-trust - one day at a time. If this resonates, share it with a fellow business owner who needs permission to slow down and still move forward.  Timestamps: (00:02) - (03:12): Shauna Lynn Simon reframes the January “reset” pressure and reminds listeners they’re not behind - they’re right on time.(03:13) - (10:05): Shauna Lynn breaks down why big resolutions fade fast, and why micro habits are the real CEO move for sustainable momentum.(10:06) - (18:40): Shauna Lynn walks through her daily CEO check-in and how choosing one needle-mover priority keeps the day from turning into reactive chaos.(18:41) - (28:15): Shauna Lynn shares her 5-minute inbox review and her end-of-day wins ritual, using progress-focused reflection to stay grounded and consistent.(28:16) - (44:50): Shauna Lynn gives a real-time weekly planning walkthrough - aligning profit + energy, protecting CEO time, building buffer space, and using “task triage” when life blows up.Resources: Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastCheck out the next webinar: aboutshaunalynn.com/webinarThe Gap and The Gain by Dan Sullivan: https://amzn.to/3E1Wfa7

    26 min
  8. Why Positive Thinking Isn’t Enough and What Actually Creates Breakthroughs with Rusty Osborne

    12/30/2025

    Why Positive Thinking Isn’t Enough and What Actually Creates Breakthroughs with Rusty Osborne

    In this powerful conversation, Shauna Lynn Simon sits down with mindset coach and author Rusty Osborne to explore a counterintuitive truth many high-achieving entrepreneurs miss: the very thoughts you try to silence may be pointing to your next breakthrough. Rusty shares his own journey from building a business that looked successful on the outside to confronting the unseen mental blocks that quietly stalled his growth, and how that reckoning reshaped the way he now helps others lead with clarity and confidence. Listeners will gain a fresh lens on overwhelm, self-doubt, and imposter syndrome, learning why positive thinking alone often falls short and how working with negative self-talk can create real momentum. Through practical insights rooted in neuroscience, mindset work, and lived experience, this episode reveals how trust in yourself is built, how freedom expands when you stop resisting discomfort, and why sustainable success starts beneath the surface. If you’re heading into a new season of leadership and want fewer mental roadblocks and more ease, this episode offers a grounded, actionable perspective worth sitting with - and sharing with someone who needs it. Timestamps: (00:02) - (07:15): Rusty Osborne explains why negative self-talk isn’t something to eliminate, but a signal pointing directly to hidden mental blocks.(07:16) - (18:42): Shauna Lynn Simon and Rusty Osborne unpack the limits of “think positive” culture and why it often keeps entrepreneurs stuck in overwhelm.(18:43) - (32:10): Rusty Osborne shares his personal business collapse and the mindset shift that helped him rebuild with clarity, alignment, and ease.(32:11) - (47:55): A deep dive into imposter syndrome, money beliefs, and why fear of success quietly sabotages capable, high-performing women.(47:56) - (01:05:20): Rusty Osborne breaks down how subconscious rewiring builds self-trust, expands freedom, and creates sustainable leadership going into 2026. Resources: Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastRusty Osborne: Learn more about Rusty: https://rustyosborne.com/ Follow Rusty on Facebook: https://www.facebook.com/thecoachrusty Follow Rusty on Instagram: https://www.instagram.com/thecoachrusty Subscribe to Rusty on YouTube: https://www.youtube.com/@TheCoachRustyListeners of The Real Women Real Business Podcast get Rusty's book, The Power of Negative Thinking, plus bonuses for free at https://www.thepowerofnegativethinkingbook.com/shaunalynn (or purchase on Amazon here https://amzn.to/491ZL19)About Rusty Osborne: Rusty Osborne is the go-to mindset coach for entrepreneurs who need to get out of their own way. He’s helped hundreds of business owners use their negative self-talk to ditch overwhelm and break through their biggest mental blocks. His book The Power of Negative Thinking is out now on Amazon!

    1h 2m
See All (104)

Trailer

5
out of 5
3 Ratings

About

Welcome to The Real Women Real Business Podcast, where we celebrate the strength, resilience, and entrepreneurial spirit of women everywhere. I'm your host, Shauna Lynn Simon, and I'm thrilled to invite you on this journey with me. On this podcast, my guests and I dive into proven strategies and techniques to help you build your empire without the overwhelm and stress. Each episode is filled with insights, inspiration, and practical advice to fuel your entrepreneurial journey. This podcast is an all-inclusive space where we empower each other to reach our fullest potential in business and beyond.

Information

You Might Also Like