Marketing Made Easy for HR Consultants

Nick Poninski
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Hey there! Welcome to Marketing Made Easy for HR Consultants podcast, hosted by me, Nick Poninski. This is the show that helps HR experts install simple systems so they can grow with clarity, confidence, and control. Each week, you’ll discover practical strategies to build a predictable pipeline of premium, great-fit clients — without expensive ads, constant posting, or endless networking. So if you want predictable leads, premium clients, and profitable pricing, you’re in the right place. -----------------------------------------New episodes every Wednesday and Sunday.Find out more at www.theinfluentialconsultant.co.uk -----------------------------------------To support the show please leave a review at: https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732 

  1. 3d ago

    Paul Joined the Success Squad. Five Days Later, He’d Won Two Clients.

    In today’s episode, I’m joined once again by Paul Neal, from Verdant Purpose HR. Since we last spoke, Paul has supported around 25 charities and turned what was once just an idea into a genuine consultancy. But after a few successful months, things began to slow down. The familiar feast-or-famine cycle returned—and Paul realised he missed the accountability, support and momentum he’d had when we worked together. So, he (re)joined the Success Squad. Within five days, Paul used one simple email to generate two opportunities: • One existing client upgraded their support • One long-term email subscriber became a new client But it wasn’t just the email that made the difference. Paul also changed the way he handled the sales conversations, got paid to prepare his proposal and used the Success Squad community to work through the opportunity rather than trying to figure everything out alone. In this conversation, we talk about: • Why Paul came back after previously working with me • What caused his consultancy to stall after several successful months • The simple email that generated two opportunities • How a seemingly cold lead turned into a paying client • Why Paul got paid to prepare his proposal • How a second sales call helped him handle objections and win the work • Why access to lessons isn’t always enough to keep you moving • The value of accountability, feedback and being surrounded by other HR consultants • Why launching something at 20% is often better than waiting for perfection Paul is completely honest about the reality of building a consultancy alongside a full-time job—including the lack of time, the feast-or-famine cycle and how lonely running a one-person business can sometimes feel. His experience is also proof that you don’t always need another complicated marketing strategy. Sometimes, one simple action—combined with the right advice and support—is enough to create an immediate return. 👉 Listen now to discover what Paul did, why it worked and how you could apply the same approach to your own consultancy. Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick

  2. Aug 19

    Why You Feel Like an Invisible Expert — And What to Do About It

    In today’s episode, I’m talking about why so many brilliant HR consultants still feel like invisible experts. You know you’re good at what you do. You’re posting on LinkedIn, attending networking events and trying to stay visible. But those activities aren’t reliably turning into conversations, enquiries or clients. You’re doing plenty of marketing… but everything still feels unpredictable. The problem probably isn’t your expertise. And it might not even be a lack of visibility. The problem is that your marketing activities aren’t connected to a clear route that somebody can follow. In this episode, I explain why LinkedIn posts, networking events and referrals aren’t a pipeline by themselves — and introduce the three things you need to turn disconnected activity into a simple client acquisition system. We talk about: Why more visibility doesn’t automatically create more clientsHow disconnected marketing keeps returning you to zeroWhy LinkedIn and networking should start the journey — not become your entire strategyThe danger of relying on the right person noticing you at exactly the right timeHow to Connect with a clearly defined group of peopleWhy you need to Capture the interest of prospects who aren’t ready to buy yetWhy people buy Offers, not lists of HR servicesHow Connect, Capture and Convert work together to create a proper pipelineIf you’ve ever thought “I’m doing all the things, so why isn’t anything happening?” or “Why does finding my next client still feel like luck?”, this episode will help you see what’s missing. You don’t need thousands of followers. You don’t need to spend every evening networking. And you don’t need to become pushy or salesy. You need a clear route that takes somebody from discovering you to understanding why they need you — and what they can buy. 👉 Listen now and discover how to stop feeling like an invisible expert. And if you’re listening before Monday 24 August, join me at Pipeline Playbook Live, my free online event for independent HR consultants who want a clearer, more predictable route to clients. Check the link below to register — or, if the event has already taken place, look for details of my next free live event. https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/  Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick

  3. 12/10/2025

    Reflecting on 2025 and Planning for the Future of the Podcast

    Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick

  4. 12/05/2025

    The Moment Everything Clicked for Paul Neal

    In today’s episode, I’m joined by Paul Neal, from Verdant Purpose HR. An HR consultant who went from posting, hoping and winging it to finally building a consultancy he could rely on. When Paul first came to me, he was doing what most HR consultants quietly end up doing: • Posting on LinkedIn when he remembered • Taking the odd referral • Trying to be consistent without any real structure • Wondering why everything still felt unpredictable He wasn’t doing anything “wrong”… he just didn’t have a system that actually worked. In this conversation, Paul shares the exact moment everything clicked — the moment he stopped winging it, narrowed his niche, plugged in a simple, controlled funnel, and finally started feeling confident about where his next clients were coming from. We talk about: • The mistakes almost every HR consultant makes at the start • How Paul realised he was building his business backwards • Why “generic HR content” was killing his engagement • The mindset shift that changed how he sold his services • The sales call that closed in 7 minutes • How niching into charities transformed his clarity and results • Why a predictable pipeline gave him the confidence to think bigger If you’ve ever thought “I should be further ahead by now” or “I’m doing all the things but nothing feels predictable,” this episode will feel like looking in a mirror. Paul’s story is proof that when you add structure, clarity and a simple system — everything changes. 👉 Listen now and see what’s possible for your own consultancy. Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick

  5. 12/03/2025

    How Lucia Went from Feast-and-Famine to a Predictable HR Consultancy

    If you’re an HR Consultant who’s tired of the feast-and-famine cycle — one month fully booked, the next wondering where the next client will come from — this episode is going to feel like a turning point. In this conversation, Lucia shares how she went from “no idea where my next client is coming from” to building a predictable, confidence-boosting pipeline that works quietly in the background while she gets on with client work. Here’s what you’ll take away: Why relying on referrals and hope keeps so many HR Consultants stuck — and why Lucia felt that panic of “nothing on the horizon” before working with me.The simple shifts she made that turned overwhelm into clarity and gave her a clear, repeatable plan for finding clients.How building her first funnel (and later, her own ads) changed the way she thought about marketing forever.Why predictability isn’t about doing more — it’s about doing the right things in the right order.How having structure, support, and accountability helped her finally stop winging it and start growing with intention.The surprising confidence that comes from knowing you can turn leads on and off whenever you need to.If you’re done with guessing, done with waiting, and done with feeling like you’re “one dry month away” from panic… Lucia’s story will show you what becomes possible once you finally have a system you can trust. Tune in — this might be the moment everything clicks. Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick

  6. 11/26/2025

    How Colour Profiling Helps You Stand Out From the Crowd and Win More Clients

    If you’re an HR Consultant who wants to offer something your competitors don’t, something that instantly makes clients trust you more and rely on you more… this episode is for you. I sat down with Tom Vivace — People expert, L&D specialist, and Founder of Viva People — to unpack why colour profiling is one of the simplest commercial advantages any HR consultant can add to their business. In this conversation, you’ll hear: Why colour profiling cuts through drama and turns complex behaviour into a simple, shared language.How it helps you diagnose problems before they become grievances.Why it’s easier to sell than you think — and why clients usually refer you after doing it.How you can use it to coach leaders, build better teams, and add real value to every proposal.The truth about natural vs. adapted behaviour, and why understanding both changes the way you work.So if you want a simple, affordable, high-impact service that helps you stand out from every other HR consultant… tune in. This might be the missing piece you’ve been looking for. Here's the link to get in touch with Tom: https://vivapeople.co.uk/ Timestamps: 00:00 – Introduction: Why HR Consultants Need Strategic Tools Beyond Policies  01:00 – What Is Colour Profiling? Simple Definition for HR Consultants  02:30 – How Psychometrics Improve Communication, Teamwork, and Culture  04:10 – The Real Reason Businesses Love Colour Profiling (Easy to Understand Results)  05:20 – Why Colour Profiling Works at Every Level: Junior to C-Suite  06:40 – Using Colour Profiling to Fix Poor Email Communication and Misunderstandings  08:00 – Why HR Teams Use Psychometrics: Conflict Reduction and Psychological Safety  10:10 – Colour Profiling for Change Management and Team Restructures  12:00 – How HR Consultants Can Use Colour Profiling in Recruitment and Onboarding  14:10 – The Commercial Impact: Reducing Grievances, Drama, and HR Headaches  16:00 – How Colour Profiling Builds Stronger Teams and Faster Rapport  18:00 – Real Example: Opposites Working Together (Yellow vs Blue Energy)  21:00 – Natural vs Adapted Behaviour: What HR Consultants Must Understand  24:20 – Why Your Colour Profile Changes Over Time (And What That Means for Clients)  27:00 – How to Sell Colour Profiling as a High-Value HR Service  29:00 – ROI: Engagement, Retention, Communication and Leadership Development  32:00 – How HR Consultants Can Add Colour Profiling to Their Offers Immediately  34:00 – Where to Start: Getting Trained, Qualified, or Partnering with Tom  35:30 – Final Advice for HR Consultants: Why Colour Profiling Is a Commercial Advantage  36:03 – Outro: Why This Tool Helps You Stand Out in a Crowded HR Market Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick

  7. 11/23/2025

    What Got You Here Won’t Get You There

    We all want things to move forward — more income, stronger relationships, better health, a business that feels easier and more rewarding. But here’s the simple truth: You don’t get new results by doing the same old things. Most people try to upgrade their life while keeping everything else the same — same habits, same prices, same routines, same thinking. Then they wonder why nothing shifts. In this Sunday Session, I’m exploring why what got you here won’t get you there — and why growth only happens when you’re willing to evolve. We dig into everything from maintaining your health and relationships to the mindset shift needed to go from £100K to £200K — because you can’t network your way to the next level. At some point, you need a new approach. You’ll hear a simple analogy about a new-build house losing its shine, and how it perfectly mirrors what happens when we stop improving ourselves. So tune in, reflect, and ask yourself: What needs to change if you want things to change? Because how we change… is how we grow. Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick

  8. 11/19/2025

    The Real Reason You’re Not Getting Consistent Clients

    If you’re an HR Consultant who’s doing all the right things — posting, networking, sending the odd newsletter — yet still wondering why the consistent clients aren’t showing up… This episode is going to be a breath of fresh air. In this episode, you’ll finally understand why all your effort hasn’t turned into predictable leads, clients, sales and profits — and what needs to be in place so it does. Here’s what you’ll discover: Why the tasks you’re relying on (like LinkedIn and networking) can only take you so far — and what they can’t ever do for you.How small changes in structure make a bigger difference than posting every day or chasing random “visibility hacks.”What the most successful HR Consultants focus on instead of likes, comments, or networking events.Where your best clients really come from — and why your current approach may be pointing you in the wrong direction.When everything starts to click (and why it feels easier once you understand the hidden missing piece).If you’re tired of guessing, tired of hustling, and tired of wondering why “doing more” isn’t giving you more clients… This episode could change the way you see your consultancy overnight. Tune in — you might just discover the shift you’ve been looking for. And if you want to go deeper on this topic then make sure to join me on 2 December for my free event: One Funnel, Endless Leads, where I’ll show you the simple structure behind getting clients on repeat — without relying on luck, referrals, or posting every day. Here's the link to register: https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/  TIMESTAMPS00:00 — Why HR Consultants Struggle With Consistent Clients  00:37 — How LinkedIn Misleads HR Consultants About Client Attraction  01:12 — Why Posting on LinkedIn Doesn’t Build a Predictable Pipeline  02:09 — The Risk of Generic HR Content on LinkedIn  03:03 — Why Engagement Drops on LinkedIn  03:22 — What LinkedIn Can’t Do for HR Consultancy Lead Generation  04:10 — The Truth About LinkedIn Challenges and Templates  04:31 — Client Story: When Your Ideal Audience Isn’t on LinkedIn  05:55 — Why Some HR Audiences Don’t Use LinkedIn at All  06:13 — Why Networking Often Fails to Convert into Paid Work  07:09 — Why Networking Conversations Don’t Become Clients  07:29 — The CRM Issue: Why Follow-Up Systems Break Down  08:19 — Why HR Newsletters Don’t Generate Leads  09:03 — The Only Marketing Channel HR Consultants Fully Control  10:37 — Why Tools Alone Can’t Build a Client Pathway  11:49 — The Missing Structure Behind Predictable HR Consultancy Sales  12:26 — How to Build a Better Way to Get Clients Consistently  13:06 — Final Message: Why Structure Beats Random Activity Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick

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Hey there! Welcome to Marketing Made Easy for HR Consultants podcast, hosted by me, Nick Poninski. This is the show that helps HR experts install simple systems so they can grow with clarity, confidence, and control. Each week, you’ll discover practical strategies to build a predictable pipeline of premium, great-fit clients — without expensive ads, constant posting, or endless networking. So if you want predictable leads, premium clients, and profitable pricing, you’re in the right place. -----------------------------------------New episodes every Wednesday and Sunday.Find out more at www.theinfluentialconsultant.co.uk -----------------------------------------To support the show please leave a review at: https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732 

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