Marketing Made Easy for HR Consultants

Nick Poninski
  • 0.0 (0)
  • Marketing
  • Weekly

Hey, I’m Nick Poninski, and this is Marketing Made Easy for HR Consultants. If you’re tired of relying on referrals, networking and the odd LinkedIn post to find your next client, you’re in the right place. Each episode gives you practical ideas to help you connect with the right people, turn more of them into leads, and win clients you’re excited to work with. We’ll talk about choosing a target market, creating offers, building a pipeline, following up and getting better at sales — so you can take more control of where your next client comes from. New episodes every Wednesday. Find out more at www.theinfluentialconsultant.co.uk Enjoying the show? You can leave a review here:https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732

  1. 18h ago

    How 1:1 Support Can Fast-Track Your HR Consultancy — With HR Consultant Mani Cooshna

    What difference can working with someone 1:1 actually make when you're trying to build and grow your HR consultancy? In this episode of Marketing Made Easy for HR Consultants, I'm joined by HR Consultant Mani Cooshna, founder of Sele People Consulting, who's been working with me 1:1 to get her consultancy ready to take to market. When Mani first started, she had plenty of experience, enthusiasm and ideas. But turning all of that into a business that could consistently attract and win clients was another matter entirely. She was overwhelmed, struggling to prioritise and second-guessing whether she was making the right decisions. Sound familiar? In this conversation, Mani shares: Why she decided to invest in 1:1 support rather than continue figuring everything out herself.The biggest challenges she faced when moving from employed HR into running her own consultancy.What she discovered about marketing, selling and creating an offer that stands out.Why having access to training and resources isn't always enough to make meaningful progress.How working together has changed her confidence, clarity and approach to building her business.What it's really like working with me 1:1 — including the honest feedback, challenges and occasional disagreements!And we talk about the progress Mani has made in just a few weeks, from having too many ideas and no clear direction to having a defined offer and the foundations of her marketing pipeline in place. If you're an HR consultant who's tired of trying to figure everything out alone, this episode might make you think differently about the value of getting the right support. Want help moving your own HR consultancy forward? If you'd like to explore working with me, whether that's focused help with a particular challenge or more hands-on 1:1 support, click the link below to see your options. Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick APPLY FOR YOUR FREE ROADMAP CALL: https://theinfluentialconsultant.co.uk/2027-roadmap/

  2. 3d ago ·  Bonus

    Self-Employed? Who Says You Can't Have a Christmas Party?!

    One of the downsides of being self-employed? No office Christmas party! No colleagues to celebrate with. No festive night out. No excuse to get dressed up, have a few drinks and make questionable decisions on the dance floor. Well, not this year! In this special bonus episode of Marketing Made Easy for HR Consultants, I'm joined by Gemma Wilks, founder of The Business Social and organiser of the Small Biz Xmas Shindig. And you're invited! We're talking about: 🎄 Why Gemma decided that self-employed business owners deserve a proper Christmas party too.🥂 What's happening at this year's Small Biz Xmas Shindig (and why I'm ridiculously excited about it).🎸 Live music, dancing, festive fun and possibly some very questionable song requests.🤝 Why this is much more than just another networking event.🎁 The exclusive offer I've decided to give everyone coming along!Here are the important details: 📅 Thursday 10th December 2026 🕢 7:30pm onwards 📍 The Coal Shed, Fellows Morton & Clayton, Nottingham 🎟️ Tickets: £60 per person You'll get a welcome drink, hot food buffet, live entertainment, a DJ, a goodie bag and the chance to celebrate with other brilliant self-employed business owners. And because I got a little carried away during our conversation, I've also agreed to offer everyone attending a one-to-one marketing Power Hour with me for just £99 instead of the usual £250! That's a 60% saving. Gemma also has a little something up her sleeve for anyone interested in brand photography. At the time of recording, there were just 10 tickets remaining, so don't leave it too late! 🎟️ Grab your Christmas party ticket here: https://events.thebusinesssocial.uk/event/networking-event-small-biz-xmas-shindig-nottingham  Come along, meet Gemma, meet me, make some new connections and, most importantly, have some fun! Because being self-employed shouldn't mean missing out on the Christmas party. See you on the dance floor! Nick P.S. Yes, I really am planning to request The Safety Dance. Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick APPLY FOR YOUR FREE ROADMAP CALL: https://theinfluentialconsultant.co.uk/2027-roadmap/

  3. Oct 28

    Inside the Success Squad: What It’s Really Like to Be a Member (with HR Consultant Pat Enright)

    What’s it actually like inside the Success Squad — and what difference does the support make when you’re trying to build your HR consultancy? In this episode of Marketing Made Easy for HR Consultants, I’m joined by Success Squad member Pat Enright. Pat is relatively new to running his HR consultancy after spending years in corporate HR, so I wanted to find out why he joined the Success Squad, what he was struggling with beforehand, what’s changed since joining — and whether he thinks it’s actually been worth the investment. And I didn't ask him to give me the polished answers. 😁 We talk about: 👉 The biggest thing Pat has gained from the Success Squad so far 👉 How he went from being a broad HR generalist to getting much clearer on his niche and where he can add the most value 👉 Why the community has become such an important part of the experience 👉 The balance between support, flexibility and accountability 👉 The doubts Pat had before joining — including wondering whether this was going to be “another one of those” programmes 👉 Why fear of judgement can stop HR consultants doing the things that could actually grow their businesses 👉 Pat’s philosophy that “action creates reaction” — and what joining the Success Squad has prompted him to start doing 👉 What surprised him about the Success Squad after he joined 👉 And what he’d say to another HR consultant who was sitting on the fence Pat also turns the tables halfway through and starts interviewing me about why I keep adding new training and resources to the Success Squad... which wasn't quite how I'd planned the interview. 😂 If you’ve been following my recent episodes about building your 3 Phase Pipeline, this episode gives you a look at what getting my help to put these ideas into practice can actually look like. Not from me. From someone who's doing it. 🎧 Listen now. And if you'd like my help building a more predictable pipeline of leads and clients into your HR consultancy, you can find out more about the Success Squad here: 👉 https://nickponinski.com/success-squad101 Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick APPLY FOR YOUR FREE ROADMAP CALL: https://theinfluentialconsultant.co.uk/2027-roadmap/

  4. Oct 21

    How to Build Your 3 Phase Pipeline With My Help (Part 6 of 6)

    Want My Help Building Your 3 Phase Pipeline? Start Here So, you've been listening to my 3 Phase Pipeline series and you're thinking, "Yep, Nick. This makes sense. I need to get this bloody pipeline built." Brilliant. But how do you actually go about building it? And what if you don't want to figure it all out on your own? Or perhaps you've never listened to the series before. Maybe a friend recommended me, you've attended one of my free events, or you've seen one of my adverts. However you've found me, welcome. Because in this episode, I'm explaining exactly how you can work with me to build a more predictable, client-winning HR consultancy. We'll explore: Why doing more marketing isn't necessarily the answer to getting more clients.The expensive lesson that changed how I think about lead generation.What happened when one HR Consultant stopped winging it and started building a proper business.The difference between Success Squad and Fastlane Formula — and why one might suit you better than the other.What you can expect when we start working together, and what I'll expect from you.How to decide how much support you actually need to get your pipeline built.This episode is a little different from my usual ones. Yes, I'm going to talk about working with me. But I'm also going to help you understand your options so you can make the right decision for your business. Because whether you want to build your pipeline with my guidance or have me working much more closely alongside you, there's a way to get started. Ready to explore your options? Check the link in the show notes to discover Success Squad and Fastlane Formula, and find out how we can work together. Let's get your pipeline built. Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick APPLY FOR YOUR FREE ROADMAP CALL: https://theinfluentialconsultant.co.uk/2027-roadmap/

  5. Oct 18 ·  Bonus

    Goths, Drag Queens and Stage Diving: This Is NOT Your Typical HR Conference! (With Evolving HR Founder, Kirsty Baggs-Morgan)

    Goths. Drag queens. Stage diving. Not exactly what you'd expect from an HR conference, is it? But then again, Kirsty Baggs-Morgan isn't exactly your typical HR conference organiser. And that's precisely why I wanted her on the podcast. Kirsty is the founder of Evolving HR, and she's created something rather special: An HR conference where people are encouraged to ditch the corporate expectations, be themselves and actually enjoy the experience. In this episode of Marketing Made Easy for HR Consultants, we chat about: Why Kirsty decided the HR industry needed a different kind of conference.The speaker who unexpectedly stage-dived into the audience.Why you'll find everything from drag queens to people dressed as Buddy the Elf.The brilliant story of someone who was too nervous to walk through the door last year and is now speaking on stage.How Kirsty finds speakers and gives a platform to voices that don't usually get heard.Why she's deliberately made this year's conference smaller.And why creating somewhere people genuinely feel they belong matters so much.We also somehow end up talking about vampires, veganism, sleep, Marmite and baked beans. Don't ask me how. 😂 This was genuinely one of my favourite podcast conversations so far. And I enjoyed it so much that I've now got myself a ticket to the Evolving HR Conference on 19th November 2026 at Victoria Warehouse in Manchester. Fancy joining us? Kirsty has kindly offered podcast listeners 20% off tickets, too! 🎟️ Conference tickets: https://tinyurl.com/evolvinghr2026 Discount code: HRU20 Have a listen, enjoy the conversation, and hopefully I'll see you in Manchester! Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick APPLY FOR YOUR FREE ROADMAP CALL: https://theinfluentialconsultant.co.uk/2027-roadmap/

  6. Oct 14

    How to Make the Sale Before the Sales Conversation: Nurture (Part 5 of 6)

    What if a prospect was almost ready to buy before you'd even had a proper conversation with them? That's exactly what happened with one of my clients. He discovered me through a Meta ad, bought my book, went through my automated emails, found my podcast and started consuming my content. By the time we eventually interacted personally, I'd never spoken to him — but when I suggested a Power Hour, his response was essentially: “Send over an invoice.” That's the power of Nurture. In Part 5 of this six-part series, I'm looking at the in-built nurture flow that should be running throughout your 3 Phase Pipeline — Connect, Capture and Convert. You'll discover: Why nurture isn't a fourth phase that starts once you've captured a leadHow the sales process can begin long before you ever have a sales conversationWhat you should actually be communicating to prospects as you nurture themWhy understanding your audience's world gives you an almost endless source of useful contentWhy every marketing channel you use needs to have a clear jobWhy an email list is essential if you want a proper ongoing nurture mechanismThe difference between genuinely nurturing a prospect and repeatedly reminding them you're available for hireHow to model an already existing automated email sequence rather than trying to create yours from scratchWhy automated nurture doesn't have to feel impersonalWhy getting the right support can help you build your pipeline faster and avoid unnecessary mistakesThe important thing is to realise you need to create enough opportunities for the right people to experience your thinking, understand your expertise and recognise that you understand their world. Because when somebody eventually becomes ready to buy, you don't want to be starting that relationship from scratch. And this happens best when you plug Nurture into your business intentionally. Now, if you'd like to see where your own pipeline may be lacking, take the 12-question Pipeline Quiz using the link below. And make sure to tune in for next week's episode which is the final part of this series, where I'll explain the different ways I can help you actually build the 3 Phase Pipeline into your HR consultancy. Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick APPLY FOR YOUR FREE ROADMAP CALL: https://theinfluentialconsultant.co.uk/2027-roadmap/

  7. Oct 7

    How to Turn Interest into Paying Clients: Convert (Part 4 of 6)

    You've generated interest. You've got the lead. Now how do you actually turn that interest into a paying client? In Part 4 of my 3 Phase Pipeline series, we're looking at Convert — and I'm challenging three things that have become completely normal in HR consultancy. Selling Services. Selling on the cheap. And sending proposals. In this episode, you'll discover: Why I think sending sales proposals is pointless — and what I believe you should do insteadThe difference between selling a list of HR Services and creating an Offer somebody can actually understand and buyThe uncomfortable reason some consultants hide behind proposalsWhy telling yourself “I'm not a salesperson” may not be as true a statement as you might thinkThe question I'd ask anyone who tells me their clients “won't pay that much”Why saying you'll increase your prices “one day” can keep you trapped in a consultancy you don't controlWhen a free consultation makes commercial sense — and when giving your expertise away could be the wrong moveHow Lisa Gower generated an additional £5K from opportunities already in her worldThe simple exercise I want you to carry out on the proposals you've sent recentlyImportantly, Convert isn't about sending somebody information and crossing your fingers. It's about understanding their problem, recommending the right Offer and helping them make a buying decision. And if you want to identify where your own pipeline might be lacking, take the 12-question Pipeline Quiz using the link in the episode description. Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick APPLY FOR YOUR FREE ROADMAP CALL: https://theinfluentialconsultant.co.uk/2027-roadmap/

  8. Sep 30

    How to Turn Attention into Leads for Your HR Consultancy: Capture (Part 3 of 6)

    Getting attention is great. But if someone sees your LinkedIn post, visits your website, hears you speak or listens to your podcast and then disappears again… what have you actually created? In Episode 3 of this 6-part series on the 3 Phase Pipeline, we're looking at Capture — how to turn attention into leads you can actually follow up with. You'll discover: Why visibility and attention don't automatically create a pipelineWhat your free offer is REALLY there to doWhy a simple PDF can still be incredibly valuable — even if most people never read the whole thingWhen webinars, events, audits and other higher-commitment freebies can be more powerfulWhy you still need to “sell” something even when you're giving it away for freeThe mistake I spotted a restaurant making when they were literally giving their product awayWhy collecting email addresses isn't the goalWhat “Speed to Lead” means — and why waiting for prospects to contact you can cost you opportunitiesWhy automation is useful but shouldn't replace real conversationsThe question you need to answer BEFORE you create your next lead magnetI'll also show you where Capture sits within the wider 3 Phase Pipeline — and why you need to think about the whole journey from attention to client rather than a collection of disconnected marketing tactics. If you want to identify where your own pipeline might be lacking, take the 12-question Pipeline Quiz using the link in the episode description. And if you want my help building your pipeline properly, you'll also find details of the Success Squad and how to book a Roadmap Session below. Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond? Check out your options here: https://nickponinski.com/work-with-nick APPLY FOR YOUR FREE ROADMAP CALL: https://theinfluentialconsultant.co.uk/2027-roadmap/

See All (139)

Trailer

About

Hey, I’m Nick Poninski, and this is Marketing Made Easy for HR Consultants. If you’re tired of relying on referrals, networking and the odd LinkedIn post to find your next client, you’re in the right place. Each episode gives you practical ideas to help you connect with the right people, turn more of them into leads, and win clients you’re excited to work with. We’ll talk about choosing a target market, creating offers, building a pipeline, following up and getting better at sales — so you can take more control of where your next client comes from. New episodes every Wednesday. Find out more at www.theinfluentialconsultant.co.uk Enjoying the show? You can leave a review here:https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732

Information

You Might Also Like