Those Gals at Work

Sadie Stokes and Kayla Caldwell
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Introducing “Those Gals at Work” podcast, where we keep it real in business! Join Kayla (your money gal) and Sadie (your marketing gal), as we navigate entrepreneurship. From personal growth to business strategies, we cover it all. We understand the struggles of owning a business, paying ourselves what we’re worth, and serving our clients. Together, we are Those Gals at Work! 

  1. 10h ago

    68. Digital Products Aren't Dead, They're Just Usually Built Wrong

    Digital products are not dead - but bad ones absolutely are. Sadie and Kayla break down why some offers sell instantly while others feel like expensive fluff, and they show you how to build something people actually want to buy. The conversation starts with a blunt question: are digital products still worth it, or is the market oversaturated? Sadie explains why she still believes in lead magnets, low-ticket offers, and digital guides, while Kayla pushes back on the common mistake of creating something that looks polished but delivers almost no real value. Together, they get into what makes an offer feel useful, premium, and worth the click. You'll discover why your contact form may be the most underused sales tool in your business, how friction can actually filter out the wrong clients, and why asking better questions up front can save you hours later. Sadie shares the thinking behind her 19-page guide, The Filter, including how she uses it to qualify leads before a sales call even happens. Kayla adds her own perspective from the bookkeeping side, showing how a membership can serve as both education and a smart down-sell for clients who are not ready for the full package yet. They also compare notes on what makes a digital product or membership truly successful: testing the purchase process, following up properly, understanding your ideal buyer, and making sure your offer matches what your audience actually values. From case studies and sample form questions to pricing psychology and user experience, this episode is packed with practical ideas for turning your expertise into something people can buy, use, and recommend. And beyond the offers themselves, this episode is a reminder that business growth comes from investing in yourself. Sadie and Kayla talk about conferences, classes, books, podcasts, and communities that push you forward - plus the power of being in rooms with people who are a few steps ahead and learning how to bring that energy back into your own business. Essential listening if you sell services, create digital products, run a membership, or want to stop leaving money on the table. If you've ever wondered whether your expertise could become a low-ticket offer that actually converts, this one is for you. Buy Sadie's Digital Product Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping

  2. Jul 22

    67. The Surprising Power of Systems in Business Longevity During Chaos

    Join us for a practical conversation about how strong systems, smart referral relationships, and solid organization can keep a business moving when chaos hits. This episode explores how to stay steady through disruption, from handling a messy office move to keeping clients happy and projects on track. You’ll hear actionable ideas for creating smoother onboarding, improving communication, and building a business that can grow without constant firefighting. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping

  3. Jul 1

    66. The Surprising Power of Incremental Price Increases in Growing Your Business

    Join us as we dive into the strategic side of running a business, from raising your prices and understanding your costs to handling rejection and making smarter financial decisions. In this episode, Kayla and Sadie share practical advice, honest stories, and useful mindset shifts that can help you build a more profitable business and make choices that support long-term growth. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping

  4. Jun 17

    65. Mid Year Money Talk

    Join us as we dive into the financial confidence every entrepreneur needs halfway through the year. Feeling overwhelmed by your finances or just want to make smarter decisions? We've got you covered. We'll chat about keeping your books current, running those mid-year reports, and optimizing your systems. Plus, we'll share tips to avoid costly mistakes like duplicated spending and inefficient tools. With practical advice on tracking data and optimizing fees, you'll build a financial foundation that feels empowering. Perfect for entrepreneurs ready to refresh their strategy, this episode will leave you feeling clear, organized, and ready to thrive in the second half of the year. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping

  5. Jun 3

    64. Unlock Growth in 90 Days

    Join us as we explore how aligning your marketing and business processes today can create a ripple effect that fuels your next big move in just 90 days. Whether you're juggling client retention, onboarding systems, or planning your next strategy, this episode shows you how to turn everyday actions into strategic leverage for sustainable growth. Discover why nurturing existing clients beats chasing new leads and how small tweaks can prevent future slowdowns. Perfect for service providers and small business owners aiming to move from hustle mode to strategic growth, this episode empowers you with actionable insights to take control of your pipeline and your future. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping

  6. May 27

    63. How Recognizing Client Red Flags Can Prevent Burnout and Revenue Loss

    Join us as we explore how recognizing client red flags can prevent burnout and revenue loss. In this candid episode, seasoned entrepreneurs share raw stories about saying “enough” to clients who drain your energy and threaten your business happiness. From “red flag” behaviors like ignoring communication, redlining contracts, and crossed boundaries, to the moments of clarity that lead to the ultimate tough decisions—this is real talk on how to take control. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping

  7. May 6

    62. How Traveling for Conferences Boosts Creativity and Networking—When Done Right

    Join us as we explore how traveling for conferences can boost your creativity and networking—when done right. Discover the secrets to transforming your conference experience into a powerhouse of growth and connection. We dive into the unspoken social rules that help you stand out, practical tactics for making your conference experience count, and the key differences between in-person and virtual events. Whether you're a seasoned pro or new to the conference circuit, this episode will change how you approach industry events forever. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping

  8. Apr 29

    61. The Hidden Frustration in Business: Why Poor User Experience Costs You Customers

    Join us as we uncover the often-overlooked secret to skyrocketing your business: refining the customer experience. Discover why small tweaks—like split-form strategies, automated onboarding, and clear communication—can transform your client journey and boost your revenue. Learn how simple system upgrades can dramatically improve client engagement and reduce drop-off rates. We break down real-world examples and share actionable tactics to elevate your brand. Whether you're a coach, service provider, or online business owner, perfecting your client journey is your secret weapon for growth. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping

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About

Introducing “Those Gals at Work” podcast, where we keep it real in business! Join Kayla (your money gal) and Sadie (your marketing gal), as we navigate entrepreneurship. From personal growth to business strategies, we cover it all. We understand the struggles of owning a business, paying ourselves what we’re worth, and serving our clients. Together, we are Those Gals at Work! 

Information

  • Creator
    Sadie Stokes and Kayla Caldwell
  • Years Active
    2024 - 2026
  • Episodes
    69
  • Rating
    Explicit
  • Copyright
    © 2026 Those Gals at Work
  • Show Website
    Those Gals at Work