Tiff4Tat by PW - A CPQ Podcast

Pierce Washington
  • 5.0 (4)
  • CAREERS
  • UPDATED MONTHLY

Tiff4Tat by Pierce Washington is a monthly podcast hosted by Tiffany Devlin-Drye and Tat Leung, two CPQ (Configure, Price, Quote) Implementation experts. Join them as they nerd out on all thing CPQ, from most interesting implementation to the most complex pricing project they have done.

Episodes

  1. 10/08/2025

    Tiff4Tat Episode 11: Noah Broadwater

    Tiff for Tat: Driving True Digital Transformation with Salesforce’s Noah Broadwater In this episode of Tiff for Tat, hosts Tiff and Tat sit down with Noah Broadwater, Customer Digital Transformation Officer at Salesforce, to unpack what digital transformation really means beyond the buzzwords. Noah shares how his unique role helps companies bridge the divide between technology and true business change. You’ll hear real-world stories of companies that transformed not by buying more software, but by changing how they think, work, and lead. He dives into the dangers of “visionary overreach,” the power of humility in customer relationships, and how fear of failure quietly kills innovation. If you’re in tech, leadership, or just curious how the best organizations actually modernize, this conversation is a masterclass in practical transformation. Key takeaways: Why “new tech + old processes = expensive old processes.”The four types of CIOs—and which ones actually drive change.How culture and courage matter more than code.Why real digital transformation starts with people, not products.

    52 min

  2. 07/01/2025

    Tiff4Tat by PW: Episode 10 - A CPQ Podcast

    Special Guest : Erik Pilgrim, CEO at RenderDraw

    36 min

  3. 04/10/2025

    Tiff4Tat by PW: Episode 9 - A CPQ Podcast

    Tune in to episode 9 of Tiff4Tat featuring special guest Beech Horn as he talks about goldilocks pricing, the challenges of a 100-year-old company, and how a rising tide raises all ships.

    54 min

  4. 03/04/2025

    Tiff4Tat by PW: Episode 8 - A CPQ Podcast

    Special Guest Russ Halvorson from Zilliant talks pricing done right, trends he sees in CPQ, and current customer examples of successful pricing strategies.

    49 min

  5. 01/17/2025

    Tiff4Tat by PW: Episode 7 - A CPQ Podcast

    Tune in for Episode 7 of Tiff4Tat as they are joined by Brion Schweers, SVP of Revenue Cloud Product Management. They talk about Salesforce Revenue Cloud, the future of CPQ, AI in Quote to Cash and more!

    53 min

  6. 10/16/2024

    Tiff4Tat by PW: Episode 6 - A CPQ Podcast

    Special Guest: Aaron Smith with CDS Visual, A Dover Company. Demo referenced in Episode: https://vimeo.com/piercewashington/visual-asset-configuration?share=copy#t=0

    44 min

  7. 08/15/2024

    Tiff4Tat by PW: Episode 5 - A CPQ Podcast

    Tune to Episode 5 of Tiff4Tat as they interview special guest, Josh Pearson and talk about what is needed to think about before a CPQ Implementation, the hardest problem Josh has solved at a company, and more.

    43 min
  8. Tiff4Tat by PW: Episode 4 - A CPQ Podcast

    07/02/2024

    Tiff4Tat by PW: Episode 4 - A CPQ Podcast

    Tune in to episode 4 of Tiff4Tat to hear from special guest, Nicole Dawson as they discuss where to begin a transformation, different types of pricing structures, and how a company can decide who they want to be when they grow up.

    43 min
  9. Tiff4Tat by PW: Episode 3 - A CPQ Podcast

    06/05/2024

    Tiff4Tat by PW: Episode 3 - A CPQ Podcast

    Tune in to Episode 3 of Tiff4Tat by PW: A CPQ Podcast to hear about Tat's most interesting site visit, Tiffany's take on how complex CPQ really is, why people say CPQ stands for "Causing Everyone to Quit", and more! For Inquiries reach out to courtney.shaw@piercewashington.com

    42 min
  10. Tiff4Tat by PW Episode 2 - A CPQ Podcast

    05/10/2024

    Tiff4Tat by PW Episode 2 - A CPQ Podcast

    Tune in to Episode 2 of Tiff4Tat where our hosts answer questions from "What's the best methodology for CPQ implementation?" to "How have you seen CPQ use cases evolve?" and more! Contact info: marketing@piercewashington.com

    38 min
  11. Tiff4Tat by PW: Episode 1 - A CPQ Podcast

    03/26/2024

    Tiff4Tat by PW: Episode 1 - A CPQ Podcast

    In our inaugural episode of the new Tiff4Tat by PW podcast you will learn a little about each of our hosts, Tiffany Devlin-Drye and Tat Leung while also hearing about some of their most interesting CPQ use cases thus far.

    35 min
  • 11 Episodes

Ratings & Reviews

5
out of 5
4 Ratings

About

Tiff4Tat by Pierce Washington is a monthly podcast hosted by Tiffany Devlin-Drye and Tat Leung, two CPQ (Configure, Price, Quote) Implementation experts. Join them as they nerd out on all thing CPQ, from most interesting implementation to the most complex pricing project they have done.

Information