Growth, Brands and More

Filiberto Amati
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  • MARKETING
  • UPDATED BIWEEKLY

"Growth, Brands, and More" is your go-to podcast on how to up your game from brand strategy to marketing execution www.filibertoamati.com

  1. FEB 9

    Generational Shifts | Part 1 | Inga Dengel

    In this episode, host Filiberto chats with Inga Dangel about the evolving landscape of branding and marketing, especially for Generation Z. Inga, with a rich career spanning roles at DHL, Mattel, and Pepsi, shares insights from her work with young consumers through her initiative, Young Blossom 25. They explore the generational shift towards authenticity and purpose, contradictions within Gen Z, and how brands can adapt to these changes. Inga highlights the importance of creating experiential connections and maintaining a strong reputation. The conversation also touches on successful adaptive branding strategies by companies like PepsiCo, Sephora, and Red Bull. 00:00 Introduction to Global Brands and Board 01:01 Meet Inga Dengel: A Branding Expert 02:37 The Changing Landscape of Branding 04:08 Understanding Generation Z 07:19 The Importance of Purpose and Authenticity 10:07 Reaching the Right Audience 19:26 The Role of Experience in Branding 23:57 Strategic Partnerships and Cultural Platforms 26:23 Conclusion and Next Steps Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    28 min

  2. JAN 26

    Decoding Transformation for Sustainability | Part 2 | Leon Ramselaar

    In this episode, host Filiberto continues his insightful discussion with Leon Ramselaar, delving into business transformation and sustainability. They explore topics like the strategy of ‘shrinking for growth’ in fast-moving consumer goods, the role of government and private partnerships in supporting startups, and the importance of balancing operational excellence with innovation. The conversation highlights the need for long-term vision in business strategy and the challenges of creating sustainable, high-quality consumer goods amid economic pressures and regulatory differences. They also touch on the evolving landscape of electric vehicles and consumer attitudes toward sustainability. Leon expresses his frustration with the inadequate long-term planning in energy infrastructure despite initial governmental incentives. 00:00 Introduction 01:29 Challenges in Fast-Moving Consumer Goods 04:29 The Startup and Scale-Up Journey 06:21 European vs. US Startup Ecosystem 12:07 Sustainability in Business: A Long-Term Vision 16:30 The Role of Governments and Companies in Sustainability 30:05 Conclusion Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    32 min

  3. JAN 12

    Transforming Businesses | Part 1 | Leon Ramselaar

    In this episode, host Filiberto discusses various aspects of business transformation with repeat guest Leon. The conversation focuses on the multi-stage process of business transformation, which includes becoming lean, adapting the organisation for future needs, and investing in innovative projects. They emphasise the importance of balancing operational efficiency with innovation to remain competitive. The discussion also addresses psychological barriers to change, the role of corporate venturing, and the significance of sustainability in transformation efforts. The episode concludes with a reminder to put acquired knowledge into action and a call to the audience to participate and share their insights. 00:01 Introduction 01:14 Exploring Business Transformation 02:21 The Stages of Business Transformation 06:18 Agile and Frugality in Business 09:38 Barriers to Real Transformation 14:37 Overcoming Transformation Challenges 22:22 Balancing Innovation and Efficiency 27:09 Corporate Venturing and Long-Term Innovation 36:19 The Second Chapter of Transformation 37:50 Conclusion Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    40 min

  4. 12/19/2025

    Reimagining Brand Growth | Part 2 | Konstantinos Delialis

    This is the second part of my chat with Konstantinos Delialis. The discussion centres on international marketing, consumer trends, and brand strategies. From understanding the nuances of innovation in product development and digital transformation to highlighting the importance of consumer- and customer-centric approaches. The episode also explores the implications of short-term versus long-term strategic decisions amidst challenging market conditions. Konstantinos emphasises the significance of efficient resource allocation, the potential of digital transformation, and the essential balance between luxury and mass-market strategies. The overall theme underscores the importance of executing effective marketing frameworks and staying consumer-focused to ensure sustainable growth. 00:00 Introduction 01:01 Welcome Back: Part 2 with Konstantinos Delialis 01:14 The Impact of GLP-1 and Plant-Based Innovation 03:30 Challenges in Marketing Plant-Based Products 08:19 Innovation Strategies in FMCG 14:13 Digital Transformation and E-commerce 20:27 Navigating Challenging Market Conditions 30:53 Closing Thoughts and Future Directions 32:16 Final Words and Call to Action Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    34 min

  5. 12/08/2025

    Inside the World of FMCG | Part 1 | Konstantinos Delialis

    In this episode, our esteemed guest is Kostantinos Delilalis, a seasoned general manager with extensive experience with international companies such as Coca-Cola, Danone, and Kraft Heinz. We discuss the differences between global and local brands, emphasising the importance of balancing global scale and local relevance. He shares insights from his career, including the need for continuous improvement, strategic alignment, and the impact of consumer trends like cost-of-living crises and post-COVID behavioural changes. The conversation covers key lessons from navigating complex markets and the evolving consumer needs across various geographies. 00:00 Introduction 01:06 Meet Konstantinos: A Journey in FMCG 04:47 Global vs Local Brands: Key Lessons 18:59 Consumer Evolution and Market Trends 23:55 The Impact of GLP-1 and Future Innovations 28:28 Conclusion Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    30 min

  6. 11/24/2025

    Cracking the Polish Retail Market | Dominik Wilk

    In this episode, host Filiberto focuses on the marketing dynamics of the Polish food and beverage sectors with expert Dominik Wilk. They discuss the complex Polish retail environment, noting the evolution from traditional trade to a more modern, competitive landscape dominated by discounters like Biedronka and Lidl. Dominik shares insights on the challenges and strategies for international brands entering the Polish market, emphasising the importance of strong branding, strategic market entry, and patience. The conversation also covers the resurgence and challenges in the premium retail sector, as well as the evolving roles of wholesale giants like Selgros and Makro. 00:00 Introduction01:04 Meet Dominic Wilk03:05 Overview of the Polish Retail Market04:53 Challenges and Competitiveness in the Polish Market12:16 The Rise of Convenience Stores16:15 Premiumization and Market Evolution23:04 The Role of Discounters in Shaping the Market28:39 Wholesale Players: Selgros and Makro32:34 Entering the Polish Market: Strategies for Success35:33 Conclusion Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    37 min

  7. 11/10/2025

    Reimagining Wearables: From Fashion to Function | Alex Cerret

    In this episode, Elisabetta Borghi is back as co-host with Filiberto. They discuss innovations with guest Alex Cerret, an entrepreneur developing luxury wearable safety jewellery. Alex introduces Cerret, a startup that creates safety-focused bracelets and necklaces, combining pleasing jewellery aesthetics with practical safety features. The discussion covers Cerret’s inception, product developments, market strategies, and partnerships. Alexandre emphasises Cerret's mission to provide discreet, beautiful safety solutions that empower users, catering to both young adults and the elderly. He explains the company’s focus on user feedback, continuous improvement, and future goals, including expansions into various markets and collaborations with security firms and NGOs. 00:00 Introduction 01:06 Meet the Hosts and Guest 01:53 Alex’s Entrepreneurial Journey 02:32 The Concept of Safety Wearables 07:06 Target Markets and Product Development 09:02 Challenges and Innovations in Safety Jewellery 22:45 Market Strategy and Future Vision 32:56 Customer Experience and Data Privacy 41:04 Closing Thoughts Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    43 min

  8. 10/27/2025

    The rise of premium mixers | Alex Curiger

    In this episode, the podcast focuses on the premiumization of mixers. The guest, Alex Curiger, talks about his journey as an entrepreneur in the spirits and mixers market, from Switzerland to the world. Alex discusses his transition from being a traditional brand distributor to developing a unique e-commerce-first tonic water. He explores the challenges and strategies of launching a premium beverage brand, emphasising the importance of unique packaging, low-sugar, natural ingredients, and navigating logistical complexities. The conversation also covers the future of the mixer and non-alcoholic ready-to-drink market, the dynamics of consumer and retail trends, and the hurdles of branding across different markets. Alex provides actionable insights and advice for aspiring beverage entrepreneurs, emphasising the importance of a strong team, intellectual property protection, and adaptability in response to evolving market conditions. 00:00 Introduction 01:06 Meet Alex Curiger 03:09 The Evolution of the Mixer Market 05:12 Challenges and Innovations in Premium Mixers 10:41 Building a Brand and Market Strategy 19:11 Production and Operational Challenges 30:19 Advice for Aspiring Beverage Entrepreneurs 40:04 Conclusion and Final Thoughts Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    45 min
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About

"Growth, Brands, and More" is your go-to podcast on how to up your game from brand strategy to marketing execution www.filibertoamati.com

Information

  • Creator
    Filiberto Amati
  • Years Active
    2024 - 2026
  • Episodes
    80
  • Rating
    Clean
  • Copyright
    © Filiberto Amati
  • Show Website
    Growth, Brands and More