The Six Figure Personal Stylist Podcast | Build and Grow Your Styling Business

Nicole Otchy - The Styling Consultancy

The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs. We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past. Everything is about to change for you.  Listen in each week as host, Nicole Otchy, takes you inside the world of Six Figure Personal Stylists and what it takes for you to step into this world for yourself.

  1. 6d ago

    Where I'd Spend My Money If I Were Building My Styling Business Today

    I recently worked with a stylist who spent $8,000 on a complete rebrand. New website, custom logo, photoshoot, the works. She'd already been in business for several years, and in the six months after that rebrand, she didn't get a single new client inquiry. The problem was that her messaging wasn't clear, and she'd spent thousands of dollars trying to fix something that a new website was never going to solve. I've been having a lot of conversations lately with stylists who have invested in their businesses and feel like they have very little to show for it. I understand why they're hesitant to spend more money, but I also know that avoiding investments altogether isn't going to help them build the businesses they want. There are things absolutely worth spending money on, and there are things I wouldn't touch until some other pieces of the business are working. In this episode of The Six Figure Personal Stylist Podcast, I'm walking you through where I'd spend my money if I were building my styling business today. We'll look at the investments I'd prioritize, which ones I'd hold off on, and what needs to be in place for those investments to actually pay off. Because spending more money on your business won't necessarily help you grow if you're spending it on the wrong things. 1:03 – Why I'm bringing this episode back for stylists who've made investments that didn't pay off 3:39 – The stylist who spent $8,000 on a rebrand and got zero new client inquiries 5:36 – Why you don't need to spend thousands on branding or a website to look professional 7:59 – The problem with investing in ads and visibility before you know what converts 10:04 – What stylists should consider before paying for PR and media placements 12:55 – Why more website traffic from SEO doesn't necessarily mean more styling clients or income 16:39 – Where I'd invest first, starting with understanding your ideal clients and their needs 17:15 – Building styling services around your clients instead of copying other stylists' offers 18:26 – Pricing your styling services based on value and the results you deliver 19:30 – The sales skills you need before investing in more marketing 21:29 – When I'd invest in branding, photography, copywriting, and administrative support 22:26 – Where PR, SEO, Pinterest, and AI search fit into my investment priorities 24:06 – The cost of continually investing in the wrong things beyond the money you spend Mentioned In Where I'd Spend My Money If I Were Building My Styling Business Today Help a Reporter Out (HARO) Accelerator Mentorship Program Follow Nicole on Instagram Leave a rating and review of The Six Figure Personal Stylist Podcast

    Where I'd Spend My Money If I Were Building My Styling Business Today

  2. Oct 22

    How to Attract the Right Clients as a Personal Stylist

    Something I learned over 14 years as a personal stylist is that you can attract someone who looks like your ideal client on paper and still have a frustrating experience working together. I think we underestimate how much influence we have over who hires us and how they show up once we're working together. There are things we do in our own businesses that set the tone for those relationships, sometimes without even realizing it. Your marketing can communicate the values and characteristics you're looking for in a client long before they ever get on a sales call with you. That conversation is another opportunity to establish your expertise and make sure you're both clear about what working together will look like. By the time you're actually styling someone, you've already had several opportunities to set the expectations that can make the experience better for both of you. In this episode of The Six Figure Personal Stylist Podcast, I'm sharing three things you can start doing right away to attract more of the right clients and keep them. I'll walk you through how to use your marketing, sales conversations, and client experience to set clearer expectations, communicate what you value, and help clients become more active partners in the styling process. 1:02 – Two things new and aspiring personal stylists can take from this episode 2:02 – The connection between attracting the right clients and building repeat business 4:49 – Using your marketing to attract clients who share your values and expectations 9:15 – What your styling business marketing needs to communicate to help people decide to hire you 11:59 – An example of using client stories to encourage better communication 15:29 – The characteristics to highlight in your marketing to attract ideal styling clients 23:35 – Screening questions that help you determine whether a potential styling client is a good fit 26:29 – Positioning yourself as the expert during a styling discovery call 27:34 – Assessing whether a client is ready to invest their time and money in personal styling 31:16 – The role of communication and client processes in maintaining great styling relationships 34:16 – Setting realistic expectations for the styling process, especially with virtual clients 36:51 – Establishing communication channels and response times that help clients feel comfortable reaching out 38:06 – Learning from difficult client experiences and improving your business processes Mentioned In How to Attract the Right Clients as a Personal Stylist Overcome Perfectionism and Unleash Your Business Potential with Kristen Cain Learn More About Income Accelerator Mentorship Follow Nicole on Instagram Leave a rating and review

    How to Attract the Right Clients as a Personal Stylist

  3. Oct 15

    You Don't Have to Become Someone Else to Reach Your Next Level

    There’s a point in your styling business where you start thinking about what comes next. You’ve built a client base, you know people will pay you for your expertise, and you’re ready to grow. So naturally, you start paying closer attention to people who have already achieved some of the things you want. You look at how they run their businesses, how they show up, and the decisions they’ve made along the way. And before you know it, you’re questioning things about yourself and your business that you were perfectly confident about before. I caught myself doing exactly this while preparing to co-host The Next Era of Personal Styling in New York City. I started wondering whether I needed to change how I presented myself to be taken seriously at this next level of my business. The funny thing is, when I stopped to consider some of the things I thought I should be doing, I realized I didn't actually want them. I had gotten so caught up in what success looked like for other people that I was losing sight of what I wanted to build. In this episode of The Six Figure Personal Stylist Podcast, I’m talking about what happens when your business grows into territory you haven’t experienced before and you start looking outside yourself for answers about what comes next. I’m sharing how I caught myself doing exactly that, what it made me reconsider about my own definition of success, and why the next version of your styling business might require you to trust your own judgment more than you expected. 2:43 – Looking to other business owners for instructions on who you're supposed to become 3:41 – Recognizing when you've outgrown your current styling business 4:28 – The difference between learning from others and copying their success 5:38 – Getting clear on what you actually want from your business 7:13 – The version of success Nicole realized she didn't want 8:44 – Questioning your assumptions about what success should look like 10:52 – What you overlook in your own business when you're focused on others 11:17 – The importance of mentorship and discernment as your business grows 12:32 – Reaching your next level without losing who you are 13:39 – Recognizing opportunities you're ready for, even when you didn't plan for them Mentioned In You Don't Have to Become Someone Else to Reach Your Next Level The Next Era of Personal Styling NYC event, co-hosted with Nove Accelerator Mentorship Program Follow Nicole on Instagram Leave a rating and review of The Six Figure Personal Stylist Podcast

    You Don't Have to Become Someone Else to Reach Your Next Level

  4. Oct 8

    Getting More Repeat Clients in Your Styling Business with Julia Nauer

    When every new month depends on finding brand-new clients, it’s very hard to create consistency in your styling business. You can have a great month, do really good work, and still look at the next month wondering where the next round of clients is going to come from. One of the places I see stylists leave a lot of opportunity on the table is with the people who have already hired them, already trust them, and already know what it’s like to work together. My client Julia Nauer has spent the last year making repeat clients a much bigger part of her business, and they now account for roughly 30 to 40 percent of her revenue. What I like about her story is that this wasn’t the result of one giant change. She got clearer about how clients could continue working with her, became more willing to reach back out instead of waiting for people to come back on their own, and kept working on the smaller things that made the business feel more consistent overall. In this episode of The Six Figure Personal Stylist Podcast, Julia and I talk about the changes she’s made since joining the Income Accelerator Mentorship last fall and the role repeat clients have played in creating more consistency. We also get into what she’s learned about marketing, visibility, and treating the business more like a business as she continues to grow. 2:35 – Where Julia’s styling business was when inconsistent income pushed her to rethink her marketing 4:21 – How motherhood helped Julia put more structure around her schedule and client work 5:52 – The changes that helped Julia create more consistency and increase her repeat client rate 7:17 – Reaching back out to past clients instead of waiting for them to come back on their own 9:10 – Why Julia was overthinking her marketing and what helped her simplify the way she talks to clients 11:37 – The smaller changes Julia made over time instead of rebuilding her entire styling business 13:15 – Expanding visibility beyond social media through speaking, TV, and in-person opportunities 16:34 – Separating herself from the business and taking client responses less personally 18:01 – Building a styling business around the flexibility Julia wanted as a mom 22:42 – Where Julia wants to take her styling business next as she continues to grow Mentioned In Getting More Repeat Clients in Your Styling Business with Julia Nauer Sort & Style | Instagram Apply for the Accelerator Mentorship Follow Nicole on Instagram Leave a rating and review

    Getting More Repeat Clients in Your Styling Business with Julia Nauer

  5. Oct 1

    What If You Already Have Enough People to Grow Your Styling Business

    There’s a point in your styling business where you’ve already proven that you can do this. You’ve had paying clients, you’ve had good months, people have referred you, and you know there are people who want what you do. Then revenue gets quiet again and suddenly you’re back wondering what changed. That’s usually when the questions start. Do you need a bigger audience? Is something off with your offer or your pricing? Should you be marketing differently? You can spend a lot of time trying to answer those questions without ever really understanding what’s happening between someone finding you, becoming a client, and eventually coming back to work with you again. In this episode of The Six Figure Personal Stylist Podcast, I’m taking you inside how I look at that problem by walking you through the business of a fictional stylist who is a mashup of people I’ve worked with over the years. I’m showing you what I would actually pay attention to before I told her to change anything, and how I think about the different parts of a styling business when the income isn’t as consistent as you want it to be. 2:11 – Meet Sarah and the inconsistent styling business Nicole is using as a case study 4:08 – Why follower count feels like the obvious problem 7:38 – What Nicole looks at before telling a stylist to grow her audience 9:43 – The difference between having business information and understanding it 10:03 – What past clients can tell you about who you should build around 11:56 – The math behind Sarah’s $125,000 revenue goal 14:37 – How Nicole evaluates offers, pricing, and client experience 15:40 – Why established stylists struggle to know what to fix first 16:45 – How a busy season can hide bigger problems in your styling business 18:24 – What happens when feelings start driving business decisions 20:57 – Why one disappointing post is not enough data to change the plan 23:12 – Recognizing the patterns that make you abandon the plan 25:21 – Why more information is not the missing piece 26:27 – How to prioritize what actually needs attention in your styling business Mentioned In What If You Already Have Enough People to Grow Your Styling Business Apply for the Accelerator Mentorship Follow Nicole on Instagram Leave a rating and review

    What If You Already Have Enough People to Grow Your Styling Business

  6. Sep 24

    Your Client’s Transformation Can’t Rely on You Doing More

    A client can genuinely want the transformation they hired you for and still struggle with what participating in that transformation actually requires. They can want to feel better in their clothes, feel more confident, and have a wardrobe that reflects who they are now. You can believe them when they say they want all of that, and still get to a point where wanting the outcome runs into the reality of what the process asks of them. Styling stops feeling like “just clothes” pretty quickly when someone has to put those clothes on their body and walk out into the world looking different than they have for years. When a client starts struggling with that, it’s easy to assume you need to explain it better, find more options, spend more time, or figure out the thing that will finally make the decision easier. Sometimes there is something in your process that needs to change. Before you know it, though, you’ve taken responsibility for a part of the work that belongs to the client. In this episode of The Six Figure Personal Stylist Podcast, I’m talking about how a clear process helps you understand what is actually happening when client work starts to go off track. It gives you something to come back to so you can see what you need to improve, where your client may need more support, and when you’re starting to do somebody else’s part of the work for them. 3:10 – Wanting a transformation versus having the capacity to participate in it 4:43 – When styling stops feeling like “just clothes” 6:27 – The client’s role in transformational styling 7:31 – Why a struggling client can make you feel like you need to do more 8:35 – How systems support client transformation 9:47 – Creating emotional safety through a clear process 11:21 – Using your process to understand what went wrong 12:34 – Where your responsibility ends with a client 15:38 – How this same pattern shows up in your styling business 18:07 – Wanting a different business versus participating in building it 21:12 – The peace of mind a good process gives you Mentioned In Your Client’s Transformation Can’t Rely on You Doing More Apply for the Accelerator Mentorship Follow Nicole on Instagram Leave a rating and review

    Your Client’s Transformation Can’t Rely on You Doing More

  7. Sep 17

    Why You’re Starting Over in Your Styling Business Every Month

    When an existing client comes back to work with you, do you already know what makes sense to recommend next? Or are you figuring it out in real time based on what they ask for, what they might say yes to, or what feels easiest to sell them? You can get very good at getting clients and doing great work while still building your business one transaction at a time. And if every client relationship essentially ends when that transaction is over, you’re constantly going back out to replace people you’ve already worked with. That’s how you can have a strong month and still feel like you’re starting over again when the next one begins. In this episode of The Six Figure Personal Stylist Podcast, I’m talking about what happens when you don’t have a clear client lifecycle, why that can leave your revenue feeling unpredictable, and what changes when you start using everything you already know about your established clients to lead what comes next. 2:11 – Building a styling business when you’re new versus running one once you’re established 3:11 – Getting stuck making the next transaction work instead of building for consistent income 4:52 – The context you gain after working with a client and the value most stylists underestimate 6:11 – Existing clients come back and stylists slip into reactionary mode instead of leading the experience 8:16 – Your judgment is more valuable than a longer list of styling services 10:01 – Selling to someone who already trusts you compared with constantly finding new clients 11:49 – A retail background can be a competitive advantage until the sale starts driving the recommendation 12:36 – Sometimes the best thing you can tell a repeat client is that they don’t need to shop 14:54 – Your marketing teaches people what kind of relationship they can have with you 16:42 – Look at your last 10 clients and what happened after the initial work was done 17:24 – Established stylists trying to solve established business problems with beginner-level solutions 19:46 – Refining the business you’ve already built to get where you want to go next Mentioned In Why You’re Starting Over in Your Styling Business Every Month Apply for the Accelerator Mentorship Follow Nicole on Instagram Leave a rating and review

    Why You’re Starting Over in Your Styling Business Every Month

  8. Sep 10

    What It Takes to Build a Menswear Styling Business with Abbey Page

    Menswear is still one of the most underserved areas of personal styling. Abbey Page saw that gap before she ever styled her first client, partly through her own experiences dating and partly from hearing friends talk about men showing up for dates looking completely mismatched for the occasion. Once she started paying attention, she realized how few resources there were for men who wanted help with how they dressed. Abbey built her entire styling business around that market, and what she’s learned working with men complicates a lot of the assumptions stylists have about them as clients. They may talk more openly about efficiency, a promotion, dating, or getting a return on their investment upfront, but that doesn’t mean the work stays on the surface. Abbey sees plenty of anxiety, insecurity, and identity shifts once her clients trust her enough to talk about what’s really going on. In this episode of The Six Figure Personal Stylist Podcast, Abbey and I talk about what it takes to build a menswear styling business, how she strengthened her offers and sales process after leaving her corporate job to go full time, and what she’s learned about selling and marketing personal styling to men. We also talk about her frustration with feeling like running a business requires becoming a content creator and why she’s found a different way to market that works for her. 1:13 – Abbey’s path from corporate work to personal styling 2:48 – Spotting the gap in the market for menswear styling 5:16 – Leaving corporate and going full time in her styling business 9:59 – Pricing based on comfort instead of what the business needed 10:59 – Working with male clients in person and the safety question 12:05 – Marketing personal styling to men as a woman 13:13 – The sales psychology differences Abbey sees with male clients 14:52 – Abbey’s biggest improvements in her sales process 17:53 – The sales-call analogy that changed Abbey’s mindset 18:30 – Using Threads to market her styling business 19:21 – In-person styling versus virtual client work 21:27 – The life transitions that lead men to hire a stylist 22:38 – Giving men their own space in personal styling 24:27 – Recognizing when a sales call is still a win 25:32 – More confidence in her offers and sales process 26:31 – Finding a marketing approach that actually fits 28:58 – The opportunities Abbey is excited to explore next Mentioned In What It Takes to Build a Menswear Styling Business with Abbey Page Abbey Page | Threads | Instagram Apply for the Accelerator Mentorship Follow Nicole on Instagram Leave a rating and review

    What It Takes to Build a Menswear Styling Business with Abbey Page
See All (132)

5
out of 5
24 Ratings

About

The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs. We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past. Everything is about to change for you.  Listen in each week as host, Nicole Otchy, takes you inside the world of Six Figure Personal Stylists and what it takes for you to step into this world for yourself.

Information

You Might Also Like