The Six Figure Personal Stylist Podcast | Build and Grow Your Styling Business

Nicole Otchy - The Styling Consultancy
  • 5.0 (24)
  • Business
  • Updated Weekly

The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs. We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past. Everything is about to change for you.  Listen in each week as host, Nicole Otchy, takes you inside the world of Six Figure Personal Stylists and what it takes for you to step into this world for yourself.

  1. 5d ago

    What If You Already Have Enough People to Grow Your Styling Business

    There’s a point in your styling business where you’ve already proven that you can do this. You’ve had paying clients, you’ve had good months, people have referred you, and you know there are people who want what you do. Then revenue gets quiet again and suddenly you’re back wondering what changed. That’s usually when the questions start. Do you need a bigger audience? Is something off with your offer or your pricing? Should you be marketing differently? You can spend a lot of time trying to answer those questions without ever really understanding what’s happening between someone finding you, becoming a client, and eventually coming back to work with you again. In this episode of The Six Figure Personal Stylist Podcast, I’m taking you inside how I look at that problem by walking you through the business of a fictional stylist who is a mashup of people I’ve worked with over the years. I’m showing you what I would actually pay attention to before I told her to change anything, and how I think about the different parts of a styling business when the income isn’t as consistent as you want it to be. 2:11 – Meet Sarah and the inconsistent styling business Nicole is using as a case study 4:08 – Why follower count feels like the obvious problem 7:38 – What Nicole looks at before telling a stylist to grow her audience 9:43 – The difference between having business information and understanding it 10:03 – What past clients can tell you about who you should build around 11:56 – The math behind Sarah’s $125,000 revenue goal 14:37 – How Nicole evaluates offers, pricing, and client experience 15:40 – Why established stylists struggle to know what to fix first 16:45 – How a busy season can hide bigger problems in your styling business 18:24 – What happens when feelings start driving business decisions 20:57 – Why one disappointing post is not enough data to change the plan 23:12 – Recognizing the patterns that make you abandon the plan 25:21 – Why more information is not the missing piece 26:27 – How to prioritize what actually needs attention in your styling business Mentioned In What If You Already Have Enough People to Grow Your Styling Business Apply for the Accelerator Mentorship Follow Nicole on Instagram Leave a rating and review If you have an established styling business and you are sick of treating your business growth like a slot machine, it's time to get a strategy in place that gets you the results you want. There are just 4 spots left in the Income Accelerator Mentorship for the last round of 2026. Applications close on October 14th. Apply here and I'll be in touch with ne

    What If You Already Have Enough People to Grow Your Styling Business

  2. Sep 24

    Your Client’s Transformation Can’t Rely on You Doing More

    A client can genuinely want the transformation they hired you for and still struggle with what participating in that transformation actually requires. They can want to feel better in their clothes, feel more confident, and have a wardrobe that reflects who they are now. You can believe them when they say they want all of that, and still get to a point where wanting the outcome runs into the reality of what the process asks of them. Styling stops feeling like “just clothes” pretty quickly when someone has to put those clothes on their body and walk out into the world looking different than they have for years. When a client starts struggling with that, it’s easy to assume you need to explain it better, find more options, spend more time, or figure out the thing that will finally make the decision easier. Sometimes there is something in your process that needs to change. Before you know it, though, you’ve taken responsibility for a part of the work that belongs to the client. In this episode of The Six Figure Personal Stylist Podcast, I’m talking about how a clear process helps you understand what is actually happening when client work starts to go off track. It gives you something to come back to so you can see what you need to improve, where your client may need more support, and when you’re starting to do somebody else’s part of the work for them. 3:10 – Wanting a transformation versus having the capacity to participate in it 4:43 – When styling stops feeling like “just clothes” 6:27 – The client’s role in transformational styling 7:31 – Why a struggling client can make you feel like you need to do more 8:35 – How systems support client transformation 9:47 – Creating emotional safety through a clear process 11:21 – Using your process to understand what went wrong 12:34 – Where your responsibility ends with a client 15:38 – How this same pattern shows up in your styling business 18:07 – Wanting a different business versus participating in building it 21:12 – The peace of mind a good process gives you Mentioned In Your Client’s Transformation Can’t Rely on You Doing More Apply for the Accelerator Mentorship Follow Nicole on Instagram Leave a rating and review If you have an established styling business and you are sick of treating your business growth like a slot machine, it's time to get a strategy in place that gets you the results you want. There are just 4 spots left in the Income Accelerator Mentorship for the last round of 2026. Applications close on October 14th. Apply here and I'll be in touch with ne

    Your Client’s Transformation Can’t Rely on You Doing More

  3. Sep 17

    Why You’re Starting Over in Your Styling Business Every Month

    When an existing client comes back to work with you, do you already know what makes sense to recommend next? Or are you figuring it out in real time based on what they ask for, what they might say yes to, or what feels easiest to sell them? You can get very good at getting clients and doing great work while still building your business one transaction at a time. And if every client relationship essentially ends when that transaction is over, you’re constantly going back out to replace people you’ve already worked with. That’s how you can have a strong month and still feel like you’re starting over again when the next one begins. In this episode of The Six Figure Personal Stylist Podcast, I’m talking about what happens when you don’t have a clear client lifecycle, why that can leave your revenue feeling unpredictable, and what changes when you start using everything you already know about your established clients to lead what comes next. 2:11 – Building a styling business when you’re new versus running one once you’re established 3:11 – Getting stuck making the next transaction work instead of building for consistent income 4:52 – The context you gain after working with a client and the value most stylists underestimate 6:11 – Existing clients come back and stylists slip into reactionary mode instead of leading the experience 8:16 – Your judgment is more valuable than a longer list of styling services 10:01 – Selling to someone who already trusts you compared with constantly finding new clients 11:49 – A retail background can be a competitive advantage until the sale starts driving the recommendation 12:36 – Sometimes the best thing you can tell a repeat client is that they don’t need to shop 14:54 – Your marketing teaches people what kind of relationship they can have with you 16:42 – Look at your last 10 clients and what happened after the initial work was done 17:24 – Established stylists trying to solve established business problems with beginner-level solutions 19:46 – Refining the business you’ve already built to get where you want to go next Mentioned In Why You’re Starting Over in Your Styling Business Every Month Apply for the Accelerator Mentorship Follow Nicole on Instagram Leave a rating and review If you have an established styling business and you are sick of treating your business growth like a slot machine, it's time to get a strategy in place that gets you the results you want. There are just 4 spots left in the Income Accelerator Mentorship for the last round of 2026. Applications close on October 14th. Apply here and I'll be in touch with ne

    Why You’re Starting Over in Your Styling Business Every Month

  4. Sep 10

    What It Takes to Build a Menswear Styling Business with Abbey Page

    Menswear is still one of the most underserved areas of personal styling. Abbey Page saw that gap before she ever styled her first client, partly through her own experiences dating and partly from hearing friends talk about men showing up for dates looking completely mismatched for the occasion. Once she started paying attention, she realized how few resources there were for men who wanted help with how they dressed. Abbey built her entire styling business around that market, and what she’s learned working with men complicates a lot of the assumptions stylists have about them as clients. They may talk more openly about efficiency, a promotion, dating, or getting a return on their investment upfront, but that doesn’t mean the work stays on the surface. Abbey sees plenty of anxiety, insecurity, and identity shifts once her clients trust her enough to talk about what’s really going on. In this episode of The Six Figure Personal Stylist Podcast, Abbey and I talk about what it takes to build a menswear styling business, how she strengthened her offers and sales process after leaving her corporate job to go full time, and what she’s learned about selling and marketing personal styling to men. We also talk about her frustration with feeling like running a business requires becoming a content creator and why she’s found a different way to market that works for her. 1:13 – Abbey’s path from corporate work to personal styling 2:48 – Spotting the gap in the market for menswear styling 5:16 – Leaving corporate and going full time in her styling business 9:59 – Pricing based on comfort instead of what the business needed 10:59 – Working with male clients in person and the safety question 12:05 – Marketing personal styling to men as a woman 13:13 – The sales psychology differences Abbey sees with male clients 14:52 – Abbey’s biggest improvements in her sales process 17:53 – The sales-call analogy that changed Abbey’s mindset 18:30 – Using Threads to market her styling business 19:21 – In-person styling versus virtual client work 21:27 – The life transitions that lead men to hire a stylist 22:38 – Giving men their own space in personal styling 24:27 – Recognizing when a sales call is still a win 25:32 – More confidence in her offers and sales process 26:31 – Finding a marketing approach that actually fits 28:58 – The opportunities Abbey is excited to explore next Mentioned In What It Takes to Build a Menswear Styling Business with Abbey Page Abbey Page | Threads | Instagram Apply for the Accelerator Mentorship Follow Nicole on Instagram Leave a rating and review If you have an established styling business and you are sick of treating your business growth like a slot machine, it's time to get a strategy in place that gets you the results you want. There are just 4 spots left in the Income Accelerator Mentorship for the last round of 2026. Applications close on October 14th. Apply here and I'll be in touch with ne

    What It Takes to Build a Menswear Styling Business with Abbey Page

  5. Sep 3

    What’s Making It Hard to Raise Your Prices as a Personal Stylist

    You know you need to raise your prices. You also probably know exactly which clients you’re afraid of losing when you do it. Maybe they’ve been with you for years, you genuinely enjoy working with them, and raising your prices starts to feel personal, like you’re doing something to those clients. The problem is that if you’re already busy, staying at the same price means you have to keep the same amount of work coming in to make the money you need. And if you’re already working too much, there isn’t a lot of room left to go. Add in the belief that charging more means you’ll need to give clients even more, and it makes sense that changing your prices can start to feel much bigger than changing a number. In this episode of The Six Figure Personal Stylist Podcast, I’m talking about why staying in your head about pricing usually makes the problem bigger and what you need to understand about the business you’re already running before you make the next move. Because sometimes the price is the issue, and sometimes it’s just the most obvious sign that you’ve outgrown other parts of the business. 2:12 – Why raising your prices feels so personal when you’re thinking about current clients 3:05 – Jessica raising her prices by thousands of dollars and what her existing clients said 6:31 – What happens when you stay at a price you already know is unsustainable 8:38 – The fear that charging more means you’ll have to give clients more 11:04 – Looking at the business underneath your pricing before you change the number 12:45 – When customizing everything starts creating problems in your client experience 15:45 – How Liza changed her offers and client experience before raising her prices 19:15 – What to look at if people really are pushing back on your new price 21:15 – What to review before you pick a new price 22:06 – How Income Accelerator helps established stylists work through pricing and the business around it Mentioned In What’s Making It Hard to Raise Your Prices as a Personal Stylist Apply for the Accelerator Mentorship Follow Nicole on Instagram Leave a rating and review If you have an established styling business and you are sick of treating your business growth like a slot machine, it's time to get a strategy in place that gets you the results you want. There are just 4 spots left in the Income Accelerator Mentorship for the last round of 2026. Applications close on October 14th. Apply here and I'll be in touch with ne

    What’s Making It Hard to Raise Your Prices as a Personal Stylist

  6. Aug 27

    How Should Personal Stylists Be Thinking About AI with Nove

    Personal styling is changing, and technology and AI are becoming a bigger part of how people discover services, work, and do business. There’s a lot of anxiety about what that could mean for stylists, but there’s also a much bigger conversation to have about what technology could actually make possible for this industry. Megan Wright and Kaitlin Oran, co-founders of Nove, came into personal styling from the tech world after hiring stylists themselves and seeing how much of the business behind the client experience was still being done manually. Since then, they’ve spent the last few years working closely with stylists and seeing firsthand how the business side of styling is changing. In this episode of The Six Figure Personal Stylist Podcast, Megan, Kaitlin, and I talk about how personal stylists should be thinking about AI, what’s changing in the industry, and where technology can make the work easier without replacing the human side of styling. We also get into recurring revenue, ShopMy, new ways stylists are being discovered, and some of the conversations we’ll be continuing live in New York this October. 2:06 – Megan and Kaitlin on the biggest shifts they’ve seen in the personal styling industry over the last two years 4:59 – Consistent revenue as a growing challenge for stylists building more stable businesses 7:24 – Recurring revenue and what changes once the initial high-touch client work is done 9:38 – VIP clients, time tracking, and the business data worth paying attention to 12:23 – Closet digitization, AI tools, and making the upfront client work more useful long term 15:33 – Stylists’ anxiety around AI and the opportunities Megan and Kaitlin see instead 16:04 – The parts of styling that still depend on trust, presence, and a real human relationship 20:04 – Nove’s ShopMy integration and what it opens up for affiliate income and brand relationships 21:41 – A look at the ShopMy conversation coming to the New York event this October 25:59 – Corporate styling, in-store relationships, Substack, bridal, and other revenue opportunities 29:27 – AI search as a new way potential clients are finding stylists 30:20 – Authenticity, branding, and showing up as yourself in a more technology-driven industry Mentioned In How Should Personal Stylists Be Thinking About AI with Nove How Nove Helps Power Your Personal Styling Business with Founders Megan Wright and Kaitlin Oran Nove | Instagram ShopMy Clozzie Follow Nicole on Instagram Leave a rating and review If you have an established styling business and you are sick of treating your business growth like a slot machine, it's time to get a strategy in place that gets you the results you want. There are just 4 spots left in the Income Accelerator Mentorship for the last round of 2026. Applications close on October 14th. Apply here and I'll be in touch with ne

    How Should Personal Stylists Be Thinking About AI with Nove

  7. Aug 20

    From Hourly Rates to Premium Styling Services with Molly Hudson

    Molly Hudson already knew luxury retail. She had worked at Saks Fifth Avenue, Neiman Marcus, and Barneys, understood what quality actually looked like, and knew exactly which clients she wanted to serve. What she didn’t have was a personal styling business built to match that level of experience. When we started working together, Molly was still charging hourly, without clear packages, onboarding systems, or a real marketing plan. She was also raising two young kids and trying to relaunch her business while they were home for the summer. Within weeks, she had raised her prices, sold a premium styling package at roughly ten times her previous rate, launched her new website, and was close to a waitlist for fall. In this episode of The Six Figure Personal Stylist Podcast, Molly and I talk about moving from hourly rates to premium styling services, building packages around the clients you actually want, and creating the systems that make a high-end personal styling business easier to sell and deliver. 2:12 – How Molly’s background in luxury fashion and retail led her into personal styling 7:12 – The experience from Molly’s retail career that now sets her apart as a personal stylist 11:27 – How Molly identified the clients she wanted to serve and built her styling business around them 15:01 – The systems Molly added after joining the Income Accelerator and what she is still refining 17:24 – What Molly gained from working inside a small group of personal stylists 20:28 – How Molly approached creating packages and significantly raising her styling prices 23:34 – How to set expectations with high-end clients without assuming wealth automatically means demanding 25:18 – The hardest part of building a personal styling business while raising young kids 30:03 – Why the upfront work of creating systems pays off and what Molly wants to build next Mentioned In From Hourly Rates to Premium Styling Services with Molly Hudson The Wardrobe Editor | Instagram | Pinterest | LinkedIn Income Accelerator Application Follow Nicole on Instagram Leave a rating and review Summer Series: Taking Time Off in Summer Without Going Quiet in Your Styling Business How to Stay Visible in Summer Without Being Online All Day How to Audit Your Styling Business Before Fall Gets Here What Fall Looks Like When Your Styling Business Has a Plan If you have an established styling business and you are sick of treating your business growth like a slot machine, it's time to get a strategy in place that gets you the results you want. There are just 4 spots left in the Income Accelerator Mentorship for the last round of 2026. Applications close on October 14th. Apply here and I'll be in touch with ne

    From Hourly Rates to Premium Styling Services with Molly Hudson

  8. Aug 13

    Fixing the Wrong Problem Keeps Your Income Stuck

    Income is often the scoreboard we use in business, especially when we are trying to understand how far we have come or how long it should take to reach the next level. When that number is not moving the way you expected, it is easy to assume something obvious must be wrong and start looking at what other stylists are doing differently. That is where a lot of expensive guessing begins. The number can show you the outcome of the choices you have made up until now, but it cannot explain what created it. Without understanding that first, you can spend months changing your marketing, investing in support, or rebuilding parts of the business that were never the real problem. In this episode of The Six Figure Personal Stylist Podcast, I’m talking about why income alone cannot tell you what needs to change in your business. I’m also looking at how stylists end up spending time and money on the wrong fix when they skip over what created the result in the first place. 3:00 – Income, slow months, and fewer inquiries as symptoms of a larger business problem 4:08 – The fixes stylists reach for first when something feels off in the business 6:23 – Marketing as the easy answer when income is not where you want it to be 7:28 – Unclear positioning showing up in your messaging, pricing, and styling offers 8:23 – Investing in the wrong solution and deciding help does not work 14:58 – Two personal stylists making the same income with completely different problems to solve 17:47 – Comparison, avoidance, and the role they play in how you read your own business 19:04 – Nicole’s answer when a stylist asks how long it will take to reach six figures Mentioned In Fixing the Wrong Problem Keeps Your Income Stuck Booked, Profitable, and Magnetic Private Podcast Income Accelerator Program Follow Nicole on Instagram Leave a rating and review If you have an established styling business and you are sick of treating your business growth like a slot machine, it's time to get a strategy in place that gets you the results you want. There are just 4 spots left in the Income Accelerator Mentorship for the last round of 2026. Applications close on October 14th. Apply here and I'll be in touch with ne

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About

The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs. We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past. Everything is about to change for you.  Listen in each week as host, Nicole Otchy, takes you inside the world of Six Figure Personal Stylists and what it takes for you to step into this world for yourself.

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