Communication Untangled

Sookio
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  • Marketing
  • Biweekly

Communication Untangled The podcast that explores the many facets of communication that influence our behaviour – but often go unnoticed. From menu design to motorway typography and medical instructions, to different communications environments - courtroom, concert hall and emergency incidents - communications specialist Sue Keogh and guests share brilliant techniques to convey ideas, influence behaviour and get across critical messages in your marketing, business and brand. Hosted on Acast. See acast.com/privacy for more information.

  1. 3d ago

    Untangling Death

    Why do we find it so hard to talk about death and dying? Our guests from the Good Funeral Guide and Hospice UK’s Compassionate Employers programme share advice on communicating around what can be a hugely difficult subject for so many of us. Isabel Russo and Fran Hall join host Sue Keogh – a communications specialist who is no stranger to bereavement herself – to explain how fear of getting it wrong can be a huge barrier. And about the specific techniques they use to encourage people to speak plainly when talking about death, not than retreat into the comfort of euphemisms. We find out about the Death Café movement. Marketing for sensitive topics. And how they’re actively changing the visual language around funerals – taking them out of the Victorian era and more reflective of the lives we lead today. And halfway through, Lucy Carpenter shares workplace tips to help you find the right words when supporting colleagues through bereavement. Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge you need untangling? Talk to us https://www.sookio.com/podcast http://sookio.com/contact The Good Funeral Guide: http://www.goodfuneralguide.co.uk/ Hospice UK: Compassionate Employers workplace wellbeing support: https://www.hospiceuk.org/compassionate-employers Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge that needs untangling? We can help, through communications strategy, marketing consultancy and brand storytelling. Start here: sookio.com/podcast Hosted on Acast. See acast.com/privacy for more information.

    Untangling Death

  2. Oct 18

    Untangling Arguments

    Leading criminal defence barrister Chris Daw KC tells host Sue Keogh how to construct a winning argument – and Conflict Resolution Lady Zodia Hall shares tips on stopping arguments before they even start. With work ranging from the Hillsborough Stadium Disaster trial and inquests, to defending high-profile sportspeople like John Terry and Ryan Giggs, to serious cases of fraud, corruption and a £500m cocaine trafficking ring, Chris Daw KC has an incredible track record in winning over judge and jury. Sue caught up with him as he was relaxing in his garden between cases to find out about his toolkit of persuasive communication techniques. He outlines the clues he looks out for in the jury which help him decide which words and phrases to use. How he seeks out the ‘corridor of uncertainty’ – then goes on the attack! And why Donald Trump, teenagers, and short, snappy political slogans are so effective in winning an argument. We take a short recess in the middle, and move from the court into the workplace. Zodia Hall, the Conflict Resolution Lady, explains how arguments rarely start where you think they start – and how you can use the EAR framework to resolve tension and rebuild trust. Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge you need untangling? Talk to us https://www.sookio.com/podcast http://sookio.com/contact Connect with Zodia Hall on LinkedIn: https://www.linkedin.com/in/zodia-hall-the-conflict-resolution-lady-47809a76 Visit Chris Daw KC’s website: https://www.chrisdawkc.com Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge that needs untangling? We can help, through communications strategy, marketing consultancy and brand storytelling. Start here: sookio.com/podcast Hosted on Acast. See acast.com/privacy for more information.

    Untangling Arguments

  3. Sep 20

    Untangling Leadership

    Lessons in leadership communication from orchestra conductor Robert Ziegler and business identity expert Majid Islam, with communications specialist and host Sue Keogh. When you’re leading an orchestra, how do you communicate with 80 incredibly talented musicians, all at once – when you’re the one person in the room who can’t make a noise? Conductor Robert Ziegler shares lessons in leadership communication from his incredible career leading orchestras around the world. Not just performing classics from Beethoven, Chopin and Holst, recording the soundtrack to computer game Genshin Impact, the live tour of David Attenborough’s Ocean, and the film score to Lord of the Rings. He’ll talk about the importance of eye contact, how to read the room when you have your back to the audience, and why the best conductors are like the CEO, presenting a compelling vision everyone can get behind. We’ll also hear from Majid Islam, from Alignment Cubed, who explains how you need to adapt your communication style according to the type of organisation you’re leading – is it a Giant Monster, Elite Team, Visionary Ecosystem, or Efficient Machine? Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge you need untangling? Talk to us https://www.sookio.com/podcast http://sookio.com/contact Robert Ziegler’s website: https://www.robertziegler.co.uk/ Alignment Cubed: http://www.alignmentcubed.com/ Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge that needs untangling? We can help, through communications strategy, marketing consultancy and brand storytelling. Start here: sookio.com/podcast Hosted on Acast. See acast.com/privacy for more information.

    Untangling Leadership

  4. Sep 20

    Untangling Emergency

    How do you communicate in high-pressure situations? East Anglian Air Ambulance paramedic Dr Brendan Fletcher explains. And Claire Percy, Head of External Affairs at Dublin Port, tells host Sue Keogh how to build an effective crisis comms plan. Dr Brendan Fletcher is an NHS Consultant in Emergency Medicine at Addenbrooke’s Hospital in Cambridgeshire, and part of crew for the East Anglian Air Ambulance. They arrive on the scene of road traffic collisions, cardiac arrests and other medical emergencies, offering critical care and airlifting patients in their eye-catching yellow helicopters to hospital, giving them the very best chance of survival. He explains how paramedics use body language to inject a sense of calm in panicky situations, and the communication techniques he uses in different scenarios, from talking to injured children, breaking bad news to loved ones, or dealing with the modern very phenomenon of bystanders getting their phones out and filming at the scene. His 90-second rule is very interesting too – and you’ll soon be applying it in business situations yourself. We take a break in the middle to hear from Claire Percy, Head of External Affairs at Dublin Port, a critical site of Ireland’s national infrastructure with 1.8million passengers and 165bn Euros worth of trade passing through each year. She tells us how to build a crisis communications plan so your organisation keeps control of the narrative if something goes wrong. Which…let’s be honest, it always will! Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge you need untangling? Talk to us https://www.sookio.com/podcast http://sookio.com/contact Please donate to the East Anglian Air Ambulance and support their incredible work: https://www.eaaa.org.uk Connect with Claire Percy on LinkedIn: https://www.linkedin.com/in/clairepercy Visit the Dublin Port website: https://www.dublinport.ie Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge that needs untangling? We can help, through communications strategy, marketing consultancy and brand storytelling. Start here: sookio.com/podcast Hosted on Acast. See acast.com/privacy for more information.

    Untangling Emergency

  5. Sep 6

    Untangling Humour

    Toby Freeman, Founder of The Robin Cancer Trust – and a man who runs marathons dressed as a 7ft high pair of testicles – joins communications specialist Sue Keogh to explain how the charity uses humour brilliantly to break the stigma and enable honest conversations about cancer. He outlines why it’s so important to make yourself the butt of the joke – not the people with the condition – and how charities can convert these moments of laughter into actual donations. He’s also got some great advice if you’re a business who wants to use humour in your marketing – but are holding back for fear of getting cancelled. We’re also joined by standup-comic-turned public speaking coach Jon Torrens, who’s got some very practical tips in using humour to win over your audience. Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge you need untangling? Talk to us. About Toby Freeman Toby Freeman is Founder & CEO of Robin Cancer Trust, the UK's only dedicated testicular, ovarian, and germ-cell cancer charity. He founded the charity in 2012 after losing his brother, Robin, to late-stage testicular cancer when he was just 24. Toby’s personal mission was simple: to prevent another family from going through what mine did. A men's health advocate and podcast host, he uses honesty, humour and purpose-led leadership to break stigma and create impact. These bold campaigns turn taboo topics into normal conversations – like his Big Ballsy Challenge, which saw him run the London Marathon in 2026 dressed as a 7ft high pair of testicles to attempt a Guinness World Record for “fastest man dressed as a body part” and raise vital funds to support every man diagnosed with testicular cancer in the UK. --- Donate to The Robin Cancer Trust Discover Toby’s Big Ballsy Challenge Visit Jon Torrens’ website Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge that needs untangling? We can help, through communications strategy, marketing consultancy and brand storytelling. Start here: sookio.com/podcast Hosted on Acast. See acast.com/privacy for more information.

    Untangling Humour

  6. Sep 6

    Communication Untangled series 3 trailer

    What do you get when you cross a basketball coach, orchestra conductor and two funeral directors with a doctor, criminal defence barrister and a man dressed as a giant pair of testicles? Series 3 of Communication Untangled! The podcast which explores the tiny facets of communication which shape our behaviour – but often go unnoticed. And it’s all hosted by me, Sue Keogh. Founder of Cambridge communications consultancy Sookio, Fellow of the Chartered Institute of Marketing, and behavioural science enthusiast. In my 3-decade career in comms, working for the BBC, ITV, GOV.UK and with clients like the NHS and the University of Cambridge, I’ve always been fascinated by those little elements of communication which influence us in a big way. And for this series, we’re shifting the focus to different communication environments and untangling the techniques you can use within them.  In each episode I’ll be joined by a guest who’s a brilliant practitioner in their field, with a short blast of tips in the middle from a specialist….sharing secrets you can steal to help convey ideas more powerfully in your own marketing, business or brand. Click subscribe to make sure you don’t miss an episode. Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge you need untangling? Talk to us Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge that needs untangling? We can help, through communications strategy, marketing consultancy and brand storytelling. Start here: sookio.com/podcast Hosted on Acast. See acast.com/privacy for more information.

    Communication Untangled series 3 trailer

  7. 06/03/2025

    Untangling Sound

    Sound designer Sian Harris (Star Wars, LEGO, Need for Speed) from Fuse Games explains how audio in games has a huge impact on our emotional response as we play. We talk elephants, toucans, and why she’ll never replace humans with robots.  Plus, remember the classic Nokia ringtone? It was heard nearly 2 billion times a day at its peak – but now we keep our phones on mute.  Whether you're accelerating at speed in Grand Theft Auto, collecting coins in Super Mario, or you've just caught a fish in Animal Crossing with a satisfying splosh, the way the sound is designed in gaming has a huge impact on our emotional response as we play. It helps you become immersed in whole new worlds, and alerts you to points won – and lives lost.  Someone who knows all about games audio and the techniques used to heighten our emotions is Sian Harris, Lead Sound Designer at Fuse Games. She's worked on numerous titles in the Star Wars and LEGO franchises, along with racing game Need for Speed and Sea of Solitude, set in a flooded city with big monsters making scary noises!  She tells host Sue Keogh about all the subtle ways she uses sound to get people really tuned into the game...and how she strikes a balance between using AI technology and keeping it old school.   Speaking of which! We’ll also remember the famous Nokia ringtone, a total classic from the early days of mobile phones which at its peak was heard nearly two billion times a day. Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge you need untangling? Talk to us  About Sian Harris  Sian Harris is an award-winning Lead Sound Designer currently working at Fuse Games. With over a decade of experience in sound design, audio direction, leadership and mentoring. Sian has played a pivotal role in shaping the soundscapes of some of the most innovative games in the industry such as the Need for Speed, Battlefield and Star Wars franchises.  Take a look at her reel to see some of her work:   https://www.youtube.com/watch?v=x3MXt35X2Ts&t=2s&ab_channel=SianAudio  Useful links  Connect with Sian on LinkedIn: https://www.linkedin.com/in/sian-harris-b4a13644/  Subscribe to her YouTube channel: https://www.youtube.com/@SianAudio-pq6tg  Fuse Games: https://fusegames.com/  ---  Sookio podcast page: https://www.sookio.com/podcast  Produced by Rob Birnie at Made By DBM: https://madebydbm.com  Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge that needs untangling? We can help, through communications strategy, marketing consultancy and brand storytelling. Start here: sookio.com/podcast Hosted on Acast. See acast.com/privacy for more information.

    Untangling Sound

  8. 05/20/2025

    Untangling Recipes

    Chef and food writer Noor Murad joins Sue Keogh to Untangle Recipes. Part of Yottam Ottolenghi’s Test Kitchen team, she’s cooked trackside at Formula 1 and trained at the Culinary Institute of America in New York.   She explains how you how you test and proofread recipes, the difference in writing recipes in Arabic and English, and questions whether social media put us under too much pressure to make our food look glamorous.   We also look at a different kind of recipe – the formulations for beauty products – and the challenge for iconic brands like Chanel in not giving away trade secrets.   Sue Keogh: One of my early copywriting gigs when I first went freelance was to get hundreds of recipes from print – onto a new online portal. It had literally never occurred to me before that point, that there was a consistent structure in the way that recipes were written.   You list the ingredients in order of use, putting the most important ones first…and any the salt and pepper and other seasoning goes at the end. It suddenly seemed so obvious! But I’d just never noticed.  And the way a recipe is written affects how well we cook it too. So in this episode we’re going to untangle recipes and find out how it’s done.  I’m joined by Noor Murad, who is part of Yottam Ottolenghi’s Test Kitchen team. Her recipe books include Shelf Love and Lugma – an ode to the food she grew up eating during her childhood in Bahrain.  She’s cooked trackside at Formula 1, and trained at the Culinary Institute of America in New York. She now lives in London, and invited me over to the very kitchen where she develops her delicious Middle Eastern recipes.   She tells me how you test and proofread recipes, how social media puts us under too much pressure to make our food look glamorous, and the challenges of translating clotted cream into different languages.   We’ll also think about a different kind of recipe – the formulations for beauty products – and the challenge for iconic brands like Chanel who have to list the ingredients by law – but not give away their trade secrets.   Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge you need untangling? Talk to us About Noor Murad   Bahrain-born, London-based and New York trained, Noor Murad joined the Ottolenghi Test Kitchen in 2018, where she worked as a recipe developer for Falastin and Flavor as well as Ottolenghi's New York Times and Guardian columns.   She became the head of the Ottolenghi Test Kitchen, and wrote the Ottolenghi Test Kitchen books: Shelf Love and Extra Good Things.   Her own recipes have featured in the New York Times and she has cooked on BBC's Saturday Kitchen. Her Middle Eastern roots have a strong influence on her cooking, with Arabic, Indian, and Persian flavours making a prominent appearance in her recipes.  Useful links  Follow Noor on Instagram: https://www.instagram.com/noorishbynoor   Buy Noor’s book Lugma (which means ‘a bite’ in Arabic, yum!   https://www.penguin.co.uk/books/466601/lugma-by-murad-noor/9781837832019 Communication Untangled is a podcast from Cambridge communications consultancy Sookio. Got a knotty communication challenge that needs untangling? We can help, through communications strategy, marketing consultancy and brand storytelling. Start here: sookio.com/podcast Hosted on Acast. See acast.com/privacy for more information.

    Untangling Recipes
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Trailer

About

Communication Untangled The podcast that explores the many facets of communication that influence our behaviour – but often go unnoticed. From menu design to motorway typography and medical instructions, to different communications environments - courtroom, concert hall and emergency incidents - communications specialist Sue Keogh and guests share brilliant techniques to convey ideas, influence behaviour and get across critical messages in your marketing, business and brand. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Sookio
  • Years Active
    2024 - 2026
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    © Sue Keogh
  • Show Website
    Communication Untangled

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