Social Media Masters

Isaac Child

Ever wonder how some people just get social media while the rest of us are out here posting into the void? That's exactly why I started Social Media Masters. I'm Isaac Child, and each week I sit down with creators who've actually cracked the code. People who've built real followings and turned their accounts into something meaningful. We're talking Instagram influencers, TikTok creators, YouTube educators, LinkedIn thought leaders, you name it. But here's the thing: this isn't about following some guru's secret formula. Every episode, we dig into the messy, real journey of what it actually took. The failed posts, the pivots, the "aha" moments that changed everything. My guests break down their strategies in a way that's actually useful, whether you're staring at your first 100 followers or trying to figure out why your growth just stopped. No fluff, no BS. Just honest conversations about what's working right now and how you can apply it to your own thing. If you're serious about growing your online presence but tired of generic advice, you're in the right place. Let's figure this out together.

Episodes

  1. 12/06/2025

    How I Accidentally Built an Audience of 500,000 People

    I never planned on becoming a content creator. But a simple decision to post in Portuguese, just to stay connected with friends from my mission in Brazil, turned into something I never could have imagined. In this episode, I share how I accidentally built an audience of more than half a million people across TikTok, Instagram, and YouTube. I talk about how I started with basic English tips, how a single 15 second video changed everything, and how that moment led to opportunities I could never have predicted. I went from recording casual videos to being flown back to Brazil to work with major creators, visit TikTok and Meta headquarters, and get paid to create content in a place that shaped who I am. This is the story of how showing up, even when I did not feel ready, opened doors I did not know existed. It is a reminder that one post and one moment of courage can completely change your future as a creator. If you have ever wondered whether your voice matters or if starting is worth it, this episode is for you. Welcome to Social Media Masters. Let us build something life changing. 00:00 Introduction: Unexpected Journey into Content Creation 00:21 Mission in Brazil: A Life-Changing Experience 02:15 Returning Home: Staying Connected Through Social Media 03:18 Starting Content Creation: From Instagram to TikTok 04:55 Breakthrough: Viral Success and Rapid Growth 06:07 Opportunities and Collaborations: From Brazil to Global Connections 08:30 Reflection and Future Goals: Inspiring Others 10:51 Conclusion: The Power of Showing Up

    11 min
  2. 05/21/2024

    Ep 6: Building a Supportive Creator Network as a Landscape Photographer with @benjobiwan

    In today's episode, we talk about how Ben got his start on social media and built a supportive network of creators as a landscape photographer! We dive into the importance of reaching out to other creators, the power of asking for help, and how building a community can propel your growth and success in the creative field. Ben shares his journey of learning photography mostly from YouTube, the strategic decision to start a new account dedicated to his photography, and the tactics he used to gain visibility when getting started. He provides insights into creating viral content, applying those techniques specifically to photography, and discovering unique trends to stand out. We also discuss the nuances of storytelling in photography, the significance of addressing your audience personally, and the role of catchy titles and trending audio in your content. Ben emphasizes consistency in posting, listening to feedback, and staying confident even during breaks from social media. Ben's story highlights the value of a supportive community, the courage to dive into new ventures, and the importance of relying on friends and fellow creators. He talks about starting from scratch, networking for rapid growth, securing clients through social media, and the perseverance needed to keep posting without immediate success. In this episode, you'll learn practical tips on how to leverage your social media presence as a landscape photographer, from finding the right audio for your reels to engaging with a creative community. Check out Ben's social media accounts and get inspired to build your own supportive network! Ben's Instagram Ben's TikTok

    55 min

About

Ever wonder how some people just get social media while the rest of us are out here posting into the void? That's exactly why I started Social Media Masters. I'm Isaac Child, and each week I sit down with creators who've actually cracked the code. People who've built real followings and turned their accounts into something meaningful. We're talking Instagram influencers, TikTok creators, YouTube educators, LinkedIn thought leaders, you name it. But here's the thing: this isn't about following some guru's secret formula. Every episode, we dig into the messy, real journey of what it actually took. The failed posts, the pivots, the "aha" moments that changed everything. My guests break down their strategies in a way that's actually useful, whether you're staring at your first 100 followers or trying to figure out why your growth just stopped. No fluff, no BS. Just honest conversations about what's working right now and how you can apply it to your own thing. If you're serious about growing your online presence but tired of generic advice, you're in the right place. Let's figure this out together.