Unapologetic

Tara Leson

Welcome to Unapologetic. Expect unfiltered, real talk about business and life, and making an impact in both.

  1. FEB 18

    The last episode... for now.

    This episode honestly took me a couple weeks to record. Not only because life has been crazy and the world has been extra heavy, but because in a way I didn't want to.  I LOVE podcasting.  I was so proud of starting this podcast, continuing for almost 2 years pretty much straight (little breaks here and there), reaching 100 episodes, having the guests on that I wanted to, and making it MINE.  I've never cared about vanity metrics or if I'm in the top whatever, it was something I could say I did and made it my own.  I talked about so many things I truly care about and always showed up 100% authentically. To the point where, I'm pretty sure I forgot to edit out some things I meant to.  But that was kind of the point. To be UNAPOLOGETIC. To show up the way that felt good to me, to share what I felt was important, and to continue because I loved it.  Making this decision was hard AF.  But right now, it's the right one.  I talk about why, how this relates to doing what's best for you personally and your business, and what's next.  As always, go after everything you f*****g want.  And be unapologetic about it 🤍 Grab your spot for my upcoming masterclass Simplify to Scale!  Book a FREE Strategy and Systems to Scale Session here!  Grab the Free 2026 Revenue Planner!  Send a text Connect with me here: IG: https://www.instagram.com/iamtaraleson/ Website: https://www.taraleson.com Check out The Safer List here! It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

    23 min
  2. JAN 21

    Unapologetic Marketing - Ditch the Trends for Better Results

    If marketing trends have never been your thing but you've always felt like you 'should' take part because, of course, you'll probably miss out if you don't - this episode is for you.  I talk a lot about structuring your business your way, choosing what you want to do, and that includes choosing what you DON'T. And if you don't want to do Black Friday, if you're not into the whole New Year, New Me, you're in the fitness industry and can't get onboard with all the weight loss marketing, I have great news - you never have to.  Today I'm chatting about how to get unapologetic with your values and beliefs in your business so that you can become so convicted that you don't feel the pull of the 'should's' and can actually decide how YOU want to market your business (and get better results for it).  I'll also be diving into some of the strategy around what you CAN still do during these seasonal marketing trend times when you're aren't 'trending' but can take advantage of the fact that people are primed to buy.  I'm tying up the episode with 3 questions to ask yourself so you can market the way YOU want this year and get the results you want from it:  Are there ways you're marketing in your business that don't actually feel aligned but you feel like you're doing because you 'should'? How are you going to lean into being more unapologetic about your business values regardless of if they follow the hot trends or not?  How are you connecting with your ideal clients vs trying to 'market' perfectly so that they'll buy?  I'd love to hear your takeaways after you listen!  Book a FREE Strategy and Systems to Scale Session here!  Grab the Free 2026 Revenue Planner!  Send us a text Connect with me here: IG: https://www.instagram.com/iamtaraleson/ Website: https://www.taraleson.com Check out The Safer List here! It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

    39 min
  3. JAN 14

    Empowering Women to Break the Cycle of Burnout with Maude Burger-Smith

    Today on the podcast I have Maude joining me to have a conversation about a perfect topic to be thinking about at the beginning of the year - burnout. And most importantly, what we can do as women to prevent burnout, in both our lives and businesses.  We have a great discussion about our takes on the societal pressures on women that lead to burnout and how you can break these patterns, set boundaries that make sense (and don't mean you're a bitch...), and say NO without guilt. That last one, we ALL need more of.  Tune in as Maude shares her expertise and work with clients as a Burnout and Leadership Coach, as well as the ways she's shifted her own thinking around the pressures and expectations that lead to burnout so you can do the same!!  ABOUT MAUDE Maude is a burnout prevention and leadership coach for women. She has 15 years of corporate experience; is multi-modally trained; holds ICF accreditation and works in the burnout prevention/high functioning depression space - particularly supporting women in professional and personal growth. CONNECT WITH MAUDE HERE:  https://www.coachingwithmaude.com/exhale-1-on-1-coaching; https://www.linkedin.com/in/maude-burger-smith/ Book a FREE Strategy and Systems to Scale Session here!  Grab the Free 2026 Revenue Planner!  Send us a text Connect with me here: IG: https://www.instagram.com/iamtaraleson/ Website: https://www.taraleson.com Check out The Safer List here! It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

    44 min
  4. JAN 7

    Unapologetic Revenue Goals for 2026

    Happy 2026!!  In today's episode I'm talking all about revenue goals, something that a lot of us are thinking about right now as we go into a new year and consider the goals we'd like to achieve in 2026, of course a big one of those being - revenue.  I'm covering:  What holds us back from setting higher revenue goals instead of the 'I'm just going to settle with this' number, and how you can get unapologetic with your revenue goals for 2026 The practical side of reaching your revenue goals and if your unapologetic number is possible NOW The way my clients and I stay on track and focused to hit our revenue goals, and how you can customize this same process to work for you!  There are 3 questions I'm leaving you with to tie up the episode:  What is YOUR unapologetic revenue goal for 2026?  Can you get there right now with the way your business is currently set up? How are you going to show up both unapologetically and practically so you can meet your goal?  Book a FREE Strategy and Systems to Scale Session here!  Grab the Free 2026 Revenue Planner!  Send us a text Connect with me here: IG: https://www.instagram.com/iamtaraleson/ Website: https://www.taraleson.com Check out The Safer List here! It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

    35 min
  5. 12/17/2025

    2025 Recap - Not the year I wanted, but the year I needed it to be

    It's the final episode of the year and I'm doing a recap of 2025!  The good, the bad, and really keeping it real as usual. This was definitely not my best year in business revenue wise, but it was a year that I still accomplished a lot, learned a lot, and came away from proud of what I was able to do.  And I think that's so important, with all the wins we see online focusing a lot on money and how much you made, you still have to remember everything else that matters alongside that.  I'm also sharing what I'm bringing into 2026, and what is going to be one of the most important things to focus on (IMO) to set yourself apart and continue to have a successful, sustainable business.  I'd love to hear your takeaways, your reflection on 2025, and the goals you have going into 2026!!  Message me here or connect with me on IG - @iamtaraleson Grab the FREE 2026 Revenue Planner here!  Sign up to join us for Tech Help Desk aka Business Therapy every second Wed of each month!  Check out my reel on the simple q's I ask myself to reflect on 2025 to determine what I'm leaving behind and what I'm bringing into 2026.  Book a FREE 45 min Strategy and Systems to Scale session to kick off 2026!  Send us a text Connect with me here: IG: https://www.instagram.com/iamtaraleson/ Website: https://www.taraleson.com Check out The Safer List here! It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

    1h 8m
  6. 12/10/2025

    What actually matters to make millions without burning out with Sailynn Doyle

    I absolutely love this topic and the discussion Sailynn and I had because we all know that making a lot of money online is something that's marketed in a million ways to be "easy" and yet, somehow, we're not all millionaires...  Sailynn has however generated over $17 million in sales so she knows a thing or two about it. She's also the most down to earth and realistic about what it really takes to get there. Her story speaks directly to what we both find really important in business - simplifying and systems - so that you're able to achieve sustainable success without burning out.  Probably the most important part we touched on, was the life lesson we've both learned from being with so many people at the end of their life - Sailynn having been the owner of a senior home care franchise and myself as an ICU nurse - what REALLY matters and why that's SO important to remember when you're growing and scaling your business.  ABOUT SAILYNN:  From working 5 jobs in 7 years to building a multi-million dollar empire, Sailynn Doyle knows firsthand what it takes to break through the 6-figure ceiling where 98% of entrepreneurs get stuck. After purchasing a senior home care franchise in 2007, she quickly scaled to seven figures but found herself trapped in 80-hour workweeks. Refusing to accept burnout as the price of success, Sailynn developed a revolutionary 4-pillar foundation that transformed her business from exhausting growth to sustainable scale. This unique blueprint not only tripled her revenue but also freed her from 80-hour workweeks, ultimately allowing her to achieve her goal of retiring before age 40. Having generated over $17 million in sales, Sailynn now coaches 6-figure women entrepreneurs who are ready to join the 2% that scale to $1M+. Through her signature 90-day Legacy Business System, she helps ambitious women build the foundation needed to shift from the exhausting Grow Phase to the profitable Scale Phase. Her proven system combines strategic business operations with lifestyle design, enabling women to scale thriving businesses that support their desired lifestyle instead of consuming it. Today, from her home in sunny South Florida, Sailynn is living proof that you can have it all - a profitable business, precious time with loved ones, and peace of mind - without working yourself to exhaustion. For more info about Sailynn, her courses, and free resources, head to her website www.passionpurposeposture.com You can follow her at: www.instagram.com/sailynndoyle www.facebook.com/sailynndoyle www.linkedin.com/in/sailynndoyle https://www.youtube.com/c/SailynnDoyle Send us a text Connect with me here: IG: https://www.instagram.com/iamtaraleson/ Website: https://www.taraleson.com Check out The Safer List here! It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

    33 min
  7. 12/03/2025

    Your Edge Is the Offer: Values, Stories, and Showing Up Raw with Lori Young

    In this raw and unapologetic conversation, Lori Young joins me to unpack what it really takes to stand out, build trust, and sell offers in today’s noisy online world. Forget the polished highlight reels and cookie-cutter strategies—2025 buyers crave authenticity and alignment.  We dive into why your quirks are your superpower, how leading with your values attracts the right clients, and why sharing the messy middle of your story builds deeper trust than any polished sales page ever could. Together, they explore the standout factors that set you apart: unapologetically showing your personality, sharing thought leadership that takes a stand, giving generously from your expertise, and returning to the timeless basics of business—service, empathy, and relationships.  If you’ve been feeling drowned out in the crowded online space, this episode will give you the permission and practical perspective to find your edge, fly your freak flag, and sell from a place of truth. About Lori:  Lori is the creator of Clarity to Clients Studio and the visionary behind the AI-powered OfferMojo™ Squad. With over 20 years of experience crafting and launching offers, she blends intuition, strategy, and soul to help heart-led coaches, healers, and experts build aligned offer ecosystems that scale without burnout. Known for her grounded integrity, empathetic presence, and sharp strategic insight, Lori guides clients to clarify their audience, structure their core offers, develop magnetic messaging, and step into visibility with confidence — leaving them with everything they need to sell with ease. Connect with Lori here:  Instagram: https//www.instagram.com/offer_magician LinkedIn: https://www.onamissionbrands.com/onamssion_brands Website: https://www.onamissionbrands.com AI Offer Confidence Toolkit https://www.onamissionbrands.com/offer-checklist Are you a fitness professional that wants to get clear AF on the simple strategy and systems that are going to scale your business in 2026?  Book a FREE 45 min Strategy and Systems to Scale Session here!  Ready to go straight into chatting about how we can work together - Book a free 30 min consultation call! Send us a text Connect with me here: IG: https://www.instagram.com/iamtaraleson/ Website: https://www.taraleson.com Check out The Safer List here! It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

    44 min
  8. 11/26/2025

    When life changes in an instant - reclaiming your identity and defining success on your terms with Jackie Connelly

    On today's episode, Jackie is sharing her life-changing story of having multiple strokes, the reality of her recovery and life post-stroke, as well as how that has shaped the work she does with clients now. We discuss the importance of reclaiming one's identity and belonging in the workplace, the challenges of recovery, and the need for individualized support in professional environments. Jackie also talks about the impact her experience has had on her idea of success, how that has shifted, and why it's so important to define success on your own terms.  We'd love to hear your takeaways after you give the episode a listen!  About Jackie:  Jacquelin is the founder and certified organizational coach of Coaching That Belongs, a practice that provides 1:1 and organizational coaching in support of others finding their belonging at work. She is also a writer and a speaker, where she brings her background in HR leadership and her lived experiences as a stroke survivor to raise awareness, agency and accountability for individuals, leaders and organizations. Connect with Jackie here:  IG: @coaching_that_belongs  https://www.linkedin.com/in/jackieconnelly/ www.CoachingThatBelongs.com FREE Workshop: The Six Figure Plus Planning Workshop - instant access here! Book a Free 45 min Strategy and Systems to Scale Session here!  Book a free 30 min consultation call and let's chat about how I can support you to achieve your goals! Send us a text Connect with me here: IG: https://www.instagram.com/iamtaraleson/ Website: https://www.taraleson.com Check out The Safer List here! It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

    36 min
5
out of 5
3 Ratings

About

Welcome to Unapologetic. Expect unfiltered, real talk about business and life, and making an impact in both.