DriveWay Marketing: The Road to 6 Figures for Home Services Pros

Bryan Durkin
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Are you in the home services business? Whether you clean carpets, operate a home cleaning company, landscaper, HVAC, plumber you name it. You can grow to 6 figures and beyond and our guests are those that are in your shoes. They built, support & help home services companies become the one they want vs the one they have. Proudly sponsored by our platinum sponsors https://MVPTeamPro.com and https://getoffthetrucknow.com/ every episode is jam backed of advice, inspiration and even some rants!

  1. MAR 2

    Ep 46: Sales Isn't a Four Letter Word

    In this episode, I dive deeper into the concept of sales, addressing the common misconception that sales is a dirty word or something to be avoided. I break down why successful selling is never about manipulation—it's about genuinely helping people move from a problem to a solution. By focusing on truly understanding what I offer, who I help, and the real benefits my clients receive, I’ve learned that building trust and delivering outcomes is far more important than outdated high-pressure tactics. I share stories from my own journey, including the importance of authenticity, consistency, and approaching every interaction as an opportunity to serve, not just to close a deal. I also talk about the vital role of trust, how consistently doing what I say I’ll do, communicating honestly (even if that means saying “I don’t know”), and putting the client’s needs first builds long-term business relationships. Sales isn’t about having a flashy personality or a magical script; it’s a repeatable system that thrives on reliable action and clarity. Whether I’m nurturing prospects over months or celebrating a new big contract after two years of persistence, it all comes back to being prepared, authentic, and relentlessly focused on the customer’s outcome. Thanks for tuning in, I hope these insights help you see sales as a path to genuine growth and leadership, not just numbers on a spreadsheet. Don't miss out on our next episode! Click here to stay in the loop For our Spotify Listeners For our Apple Listeners

    20 min

  2. FEB 9

    Ep 45: Consistency Is King

    In this episode, I dive into a topic that might not sound thrilling at first, consistency, but it’s honestly the bedrock of success in business. While the world gets caught up in the latest AI trends (and don’t worry, I’ve got more AI episodes on the way!), today I’m sharing why boring businesses often out-perform trend-chasers, all thanks to reliable, repeatable processes. I talk about how the real magic isn’t in flashy tactics or the newest app, but in sticking to what works and layering in new ideas without abandoning your core actions. I emphasize that six months used to be the finish line for a business, but in reality, it’s just the starting point. I share real-world examples, like my friend who built a high-end mastermind group in New York City through decades of steady relationship-building, and my own experience nurturing business contacts through handwritten notes and regular, authentic follow-ups. Don't miss out on our next episode! Click here to stay in the loop For our Spotify Listeners For our Apple Listeners

    13 min

  3. JAN 26

    Ep 44: Building a Service Business with Chris Henningsen

    In this episode, I chatted with Chris Henningsen from Gator Garage in Austin, Texas, about his unique path from the tech world to launching his own garage door business. We explored how his background in technology, a stint in oil and gas, and lessons learned (sometimes the hard way) from franchise ownership helped him build a company grounded in strong processes and systems. Chris shared how he and his wife built their own operational playbook, constantly improving as the business grew, all while emphasizing transparency and customer service. We also discussed the importance of culture and recruiting the right people, noting how just one “A player” can transform a business. Chris explained his approach to honest pricing, educating both his team and customers, and maintaining integrity, especially in an industry where that’s not always a given. The episode is packed with practical advice for anyone looking to grow a home service business the right way. Don't miss out on our next episode! Click here to stay in the loop For our Spotify Listeners For our Apple Listeners

    41 min

  4. 12/19/2025

    Ep 43: Bryan’s Five Laws of Selling

    On this episode, I’m diving deep into what I believe is the most crucial aspect of running a successful business: understanding deal flow and how it drives revenue. While most people are caught up in the holiday season, I wanted to share Bryan’s Five Laws of Selling, a straightforward, practical approach I’ve been using for over thirty years. These five steps clarify how to guide potential clients through your sales and marketing process, regardless of what you actually call the stages in your business. I break down each stage, starting with suspects (those who might be a good fit but we don’t know much about yet), to prospects (where we know a couple of key things about them), to real opportunities (they have a problem and recognize us as a possible solution), and finally to deals and long-term clients. I cover why it’s important to treat each category differently, from the way we market to and communicate with them, to the data we track and the questions we ask. I share real-life examples from B2B and home services so you see how these five steps apply practically, no matter your niche. Whether you’re used to complicated CRM jargon or you just want a simple, actionable framework, this episode will help you rethink your approach to sales. Understanding how to move people from one stage to the next is essential, not every stage generates revenue, but every stage matters for building a healthy pipeline. Be sure to check out my previous episodes on referral strategy; together with this Five Laws episode, they’ll give you the backbone for steady growth in the coming year. Happy holidays and here’s to a prosperous 2026! Don't miss out on our next episode! Click here to stay in the loop For our Spotify Listeners For our Apple Listeners

    18 min

  5. 11/18/2025

    Ep 42: Mindsets for Growth with Alyssa Rogers

    In this episode, I had the pleasure of sitting down with Alyssa Rogers, who shared the incredible journey of building and scaling a generational business in South Boston, Virginia. We dove into the roots of Rogers Heating and Cooling, her and her husband Joey's decision to grow the family business, and the pivotal moments that shifted their mindset from simply growing to $10 million to aiming for $100 million in revenue. We discussed the importance of being in the right rooms and how surrounding ourselves with ambitious, supportive people can transform our sense of what's possible. Alyssa opened up about the challenges and rewards of grassroots marketing in a small town, the value of soft skills and personal development within her team, and how her podcast "Hello, Hello" became a powerful tool for connecting with the community and spotlighting local leaders. We wrapped up by reflecting on mindset, commitment, and staying true to personal and professional goals no matter what size business you're striving for. Don't miss out on our next episode! Click here to stay in the loop For our Spotify Listeners For our Apple Listeners

    55 min

  6. 11/03/2025

    Ep 41: Referral Impact: 125k Yearly Potential

    In this episode, I dive into the real impact referrals can have on building a thriving business. I walk through some numbers with a simple calculator I created, showing how even a single referral partner can make a noticeable difference. But the real payoff happens when you start multiplying those partners. Imagine going from one to four or even ten people consistently referring clients to you. I explain how the value of each deal and the frequency of referrals can quickly add up, taking a modest income and scaling it up to a legitimate, sustainable business model. Relying on just one source for new business, whether it’s referrals or ads, is risky, and I emphasize why spreading your efforts is so crucial, especially in uncertain market conditions. I also touch on the importance of systemizing your referral process to make it manageable and more effective, even if you’re a solo entrepreneur. By demonstrating scenarios where both the number of partners and the value of deals increase, I show how quickly the numbers can become truly game-changing. Adding referrals to other lead generation methods, like ads and reactivation campaigns, creates a business engine with multiple legs. That’s what can help you take control and find stability, no matter what’s happening in your industry or the broader economy. This episode lays out the basics and sets the stage for deeper dives into building a strong, diverse marketing strategy in future discussions. Don't miss out on our next episode! Click here to stay in the loop For our Spotify Listeners For our Apple Listeners

    6 min

  7. 11/03/2025

    Ep 40: The Long Game of Referrals

    On today’s episode, I dug into the power of referrals and why they’re so vital for building a reliable, sustainable business. I shared how, unlike short-term traffic strategies like ads or walk-ins, referrals are truly the long game. They’re about building relationships and systems that consistently bring business your way. I also talked about the importance of knowing exactly where your referrals are coming from, tracking the numbers, and why it matters for scaling up. This approach doesn’t just yield consistent business, it helps you become less reliant on those unpredictable shifts in platforms and algorithms. I also emphasized the value of genuine connection over cold blasting people, sharing a couple of practical messaging techniques I use myself to foster meaningful interactions. Building a referral network is all about giving first, connecting strategically, and doing something every single day, whether that’s sending a card, sharing an article, or just reaching out to ideal prospects with helpful info. Referrals aren’t magic; they take effort and intention, but if you play the long game and shift your mindset, they can become a powerful engine for growth. Stay tuned for the numbers breakdown in the next episode. I’ve got some secrets to share! Don't miss out on our next episode! Click here to stay in the loop For our Spotify Listeners For our Apple Listeners

    10 min

  8. 10/14/2025

    Ep 39: The Power of Referrals

    In this episode, I dive into one of the most foundational topics for business growth, referrals. Having spent my entire sales career honing referral systems and relationship-building, I share why relying simply on word of mouth or post-sale referral requests isn’t enough. Instead, I suggest businesses need deliberate, consistent strategies to nurture referrals, especially for complex products and services that don’t sell through ads but through relationships built on trust. I talk about common mistakes I’ve seen, like not following up with great referral sources, failing to build out a “Dream 100” list, and not making authentic touches across multiple channels. I also share how I personally use these strategies in my own business, including sending “shock and awe” packages to connect with key influencers and always aiming to be a giver in every relationship. Referrals aren’t just transactions, they’re reputation deposits, and it’s crucial to know your numbers and treat referral activities with real discipline. Most of my current work centers on helping businesses build and manage complex referral networks, and I encourage anyone seeking more information or support to reach out through ReferralTeamPro.com or MVP Inner Circle. Ultimately, I believe everyone can carve out 20 minutes a day to focus on referrals; the key is developing a system and staying consistent. Don't miss out on our next episode! Click here to stay in the loop For our Spotify Listeners For our Apple Listeners

    9 min
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About

Are you in the home services business? Whether you clean carpets, operate a home cleaning company, landscaper, HVAC, plumber you name it. You can grow to 6 figures and beyond and our guests are those that are in your shoes. They built, support & help home services companies become the one they want vs the one they have. Proudly sponsored by our platinum sponsors https://MVPTeamPro.com and https://getoffthetrucknow.com/ every episode is jam backed of advice, inspiration and even some rants!

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