After Hours Authors

Jess Knaus
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A podcast for authors, indie and traditionally published! Marketing, writing tips and conversations to help you get your books out there. Hosted by Jess Knaus.

  1. FEB 11

    How to run competitions to promote your books (S2 E6)

    Competitions are a favourite marketing strategy amongst authors, but how do you use them effectively and strategically? I share my tips and the must-knows to ensure you get the right bang for buck in every competition you run. How to run competitions to promote your books (S2 E6) (After Hours Authors podcast S2 E6) #podcast #author #marketing #promotion #indieauthors #author #marketingforauthors

    7 min

  2. FEB 1

    Marketing for authors: conversion [part 4/4] (S2 E5)

    Part 4 of the marketing for authors series is here! We are about to pump for sales, you may now add calls to action to all of your marketing activity! 00:33 what is conversion? 03:35 practical strategies to support conversion Marketing for authors: consideration [part 4/4] (After Hours Authors podcast S2 E5) #podcast #author

    10 min

  3. JAN 25

    Marketing for authors: consideration [part 3/4] (S2 E4)

    Welcome to part 3 of the marketing for authors series! We are talking today about phase 2 of the marketing cycle - consideration. 00:26 what is consideration? 02:20 freebies!! 03:28 interactive posts and content pieces 05:29 share book content 06:16 give them extras! Marketing for authors: consideration [part 3/4] (After Hours Authors podcast S2 E4) #podcast #author

    8 min

  4. JAN 18

    Marketing for authors: brand awareness [part 2/4] (S2 E3)

    Welcome to part 2 of the marketing for authors series! We're digging deep into phase 1 of the marketing cycle (and one that many authors skip!) - brand awareness! 00:35 what is brand awareness? 01:16 aim for repetition 02:28 signal what kind of writer you are 03:25 talk around your book 04:28 show you are human 07:21 let people lurk 09:46 examples of brand awareness marketing Marketing for authors: brand awareness [part 2/4] (After Hours Authors podcast S2 E2) #podcast #author

    14 min

  5. JAN 11

    Marketing for authors: be your own marketing team [part 1/4]

    Marketing doesn't have to be overwhelming! This is part 1 of a 4-part series all about marketing for authors. Think of this as your marketing bootcamp. Today we're talking high level about marketing mindset and objectives. 01:24 what is marketing? 03:14 you are the brand 03:56 why marketing feels bad 04:45 3 key marketing objectives Marketing for author: mindset + objectives [part 1/4] (After Hours Authors podcast S2 E2) #podcast #author

    10 min

  6. JAN 5

    How to develop strong characters in your books (S2 E1)

    Developing great characters for your books or stories takes time, and there's a few tricks to it. In this episode I unpack some key elements of strong characters. 00:00 Uniqueness 03:03 Create conflict 04:01 Create choices 07:05 Human touches 07:54 Practical prep How to develop strong characters in your books (After Hours Authors podcast S2 E1) #podcast #author

    10 min

  7. 12/14/2025

    42. 5 Christmas posts for your Instagram author profile 🙈🤳

    OK I know you've run out of creative Instagram post ideas!!! Here are 5 easy posts you can do right now. Merry Christmas authors! 🎄 #author #indieauthor

    5 min

  8. 09/02/2025

    41. What are you *really* writing?

    Behind all the technical aspects of what we write as authors, there is a message. What is the message of your book, short story, poem, piece? What are you *really* writing?

    5 min
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About

A podcast for authors, indie and traditionally published! Marketing, writing tips and conversations to help you get your books out there. Hosted by Jess Knaus.

Information

  • Creator
    Jess Knaus
  • Years Active
    2024 - 2026
  • Episodes
    49
  • Rating
    Clean
  • Copyright
    © Jess Knaus
  • Show Website
    After Hours Authors