The Forge ๐Ÿ”ฅ of Unicorns - by Michele Brissoni

Michele Brissoni
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Welcome to The Forge ๐Ÿ”ฅ of Unicorns โ€” the podcast where digital evolution meets elite performance. ๐Ÿš€ Iโ€™m Michele Brissoni (Mike) โ€” Tech Advisor, Fractional CTO, and Board-Level Strategist. Over the past two decades, Iโ€™ve invented models and frameworks that have reshaped how organizations evolve in the software era: BOKaRy ๐Ÿ“ˆ โ€” our latest innovation, a Behavioral-OKR governance framework bridging vision, behavior, and delivery to generate exceptional ROI for boards, CEOs, and investors.SW Craftsmanship Dojoยฎ ๐Ÿฅ‹ โ€” born in the elite world of engineering excellence at Ferrari Formula 1 during the glorious Michael Schumacher era, evolved into a behavior-engineered continuous active learning system for elite software craftsmanship.Unicornsโ€™ Ecosystem ๐Ÿฆ„ โ€” a predictable, holistic model born to fight the de-facto standard of mediocracy in IT, which kills more organizations than anything else. By fusing behavioral science, neuroscience, and organizational psychology, it combats the hidden killers while igniting elite IT performance. Born from decades of research and experimentation, these models guarantee zero disruption and measurable outcomes. They have already guided thousands of developers, C-level leaders, and Fortune 500 organizations in industries ranging from finance and healthcare to transport and telecom. Each episode of The Forge of Unicorns delivers: ๐ŸŽ™๏ธ Bold conversations with CEOs, investors, and technical leaders.๐Ÿงญ Actionable strategies to escape failed transformations and achieve real evolution.๐Ÿค– AI mastery without the hype โ€” practical frameworks to harness AI for measurable outcomes, not inflated promises.๐Ÿง  Behavioral insights rooted in 20+ years of research and practice.๐Ÿ’ก Survival toolkits for boards, managers, developers, and agilists facing burnout, disengagement, and stalled revenues. In todayโ€™s volatile digital landscape, transformation alone is not enough. To survive, thrive, and secure the future, organizations need systems engineered for resilience, clarity, and exponential performance. Thatโ€™s what this podcast is about. ๐Ÿ‘‰ Want more? Subscribe to The Forge of Unicorns Newsletter ๐Ÿ“ฐ for deep dives, case studies, and more: go.brix.consulting/ForgeOfUnicorns. Stop merely following the herd of transformations by the book! Start true evolution of your organization towards elite ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ Powered by Acast. Hosted on Acast. See acast.com/privacy for more information.

  1. ๐ŸŽ™๏ธEP82 - The Last Mile: Why AI Adoption Isn't Enough

    12/02/2025

    ๐ŸŽ™๏ธEP82 - The Last Mile: Why AI Adoption Isn't Enough

    AI Readiness Gap: Why 70-90% AI adoption with 30-50% readiness is costing billions. The Last Mile framework for CTOs to complete AI coding tool investments. The data is clear: companies are pouring millions into GitHub Copilot, Cursor, Claude Code, Windsurf. Adoption rates hit 70-90%. But organizational readiness sits at 30-50%. That 40-point gap is where ROI disappears and technical debt compounds at machine speed. GitClear 2024 reveals the damage: - 39.9% drop in refactored code - 17.1% YoY increase in code duplication - Enterprise app lifespan collapsing The human cost: - 77% developers disengaged - 40% experiencing burnout - Sick leave rising across the industry This isn't CTO failure. This is the AI readiness gapโ€”a structural challenge at hypergrowth speed that no single leader can solve alone. After 3 years and 130+ interviews with people who built 52 unicorns, I'm making a strategic shift. Pressing pause on the weekly format to focus completely on the last mile: helping organizations close their AI readiness gap. In this episode: - Why AI adoption without readiness creates technical debt at machine speed - The "Last Mile" framework for completing AI investments - The 2026 vision: real companies facing real challenges + elite crafters from the trenches - How the free AI Readiness Assessment reveals your gaps - The win-win-win model: you close the gap, become the case study, the industry learns This is not an ending. This is an evolution. --- ๐ŸŽ™๏ธ ABOUT MICHELE (MIKE) BRISSONI Host of The Forge of Unicorns and founder of the Software Craftsmanship Dojoยฎ. 35+ years on the tatami, 25+ years practicing TDD, 20+ years building behavioral engineering methodologies for elite software teams. F1-inspired precision. Zero tolerance for mediocrity. 130+ interviews. 52 unicorns analyzed. One pattern: AI adoption without organizational readiness creates chaos. The mission now: help CTOs complete their AI investments through systematic behavioral engineering. --- ๐Ÿ”— LINKS & RESOURCES ๐ŸŽฏ FREE AI Readiness Assessment (30 min): ๐Ÿ‘‰ https://brix.consulting/free-ai-readiness-assessment/ ๐Ÿฅ‹ Software Craftsmanship Dojoยฎ: ๐Ÿ‘‰ https://swcraftsmanshipdojo.com/ ๐ŸŽง Listen on your platform: - Spotify: https://go.brix.consulting/Spotify - Apple Podcasts: https://go.brix.consulting/ApplePodcast - Acast: https://shows.acast.com/the-forge-of-unicorns ๐Ÿ“ Deep Dive Article and newsletter: - Substack: https://theforgeofunicorns.substack.com/ - LinkedIn: https://go.brix.consulting/ForgeOfUnicorns Hosted on Acast. See acast.com/privacy for more information.

    13 min
  2. ๐ŸŽ™๏ธ EP81 - The AI Readiness Gap

    11/25/2025

    ๐ŸŽ™๏ธ EP81 - The AI Readiness Gap

    97% of enterprise developers use AI coding tools. Trust crashed from 40% to 29% in one year. METR found experienced developers 19% slower while believing they were 20% faster. The 39-point perception gap exposes why your AI investment isn't deliveringโ€”and the 4-dimension framework that fixes it. ๐ŸŽ™๏ธ EP81 - The AI Readiness Assessment | The Last Mile to 4X Results with AI Coding Tools You made the right investment. GitHub Copilot, Cursor, Claude Codeโ€”the tools work. But without readiness across 4 dimensions, AI amplifies dysfunction instead of excellence. This episode reveals the diagnostic framework and the pathway to turn your investment into exponential results. --- In this episode, Michele (Mike) Brissoni exposes the AI-readiness gap costing CTOs millions: the delta between how fast organizations adopt AI and how prepared teams are to supervise it, validate it, and integrate it. He introduces the AI Readiness Assessment framework measuring organizational capacity across four critical dimensions, reveals why spec-driven development unlocks AI for experienced developers, and demonstrates how behavioral engineeringโ€”not more toolsโ€”closes the last AI-mile. ๐Ÿ’ก KEY INSIGHTS: - 97% of enterprise developers have used AI coding tools - Trust in AI accuracy dropped from 40% to 29% in just one year - 39-point perception gap: teams 19% slower while believing 20% faster - Experienced developers find traditional AI coding tools distracting without proper workflows - Spec-driven development expands AI's reach from 30% to full development lifecycle - AI readiness gap = delta between adoption speed and organizational capacity - The bottleneck is behavior, not infrastructure - Four dimensions determine AI success: focus, technical practices, product health, customer feedback - Miss one dimension and you stall, miss two and you suffer, miss four and you fail - Companies with strong fundamentals see 4X better AI results than those without - Elite XP teams correct mistakes in one week; canonical enterprises take a quarter - AI becomes an expensive accelerator for your failure without readiness ๐Ÿ—ฃ๏ธ KEY QUOTES: "They were 19% slower while believing they were 20% faster." "AI amplifies what you have in the company." "Driving a Ferrari Enzo at 200 mph with 45% brakesโ€”that's your AI adoption gap." "If developers don't have the cognitive capacity to supervise AI, you're dead on arrival." "Spec-driven development turns AI into a real co-pilot." "Miss one dimension and you stall. Miss two and you suffer. Miss four and you fail." "Stop embracing AI blindly. Start being aware." --- ๐ŸŽฏ READY TO CLOSE THE GAP? Get your FREE AI-Readiness Assessment for your software team. One number showing where you stand across 4 dimensions. Zero cost. ๐Ÿ‘‰ https://brix.consulting/free-ai-readiness-assessment/ Hosted on Acast. See acast.com/privacy for more information.

    42 min
  3. ๐ŸŽ™๏ธ EP80 - The AI Coding Illusion: Why Speed Without Fundamentals Is a Death Spiral

    11/18/2025

    ๐ŸŽ™๏ธ EP80 - The AI Coding Illusion: Why Speed Without Fundamentals Is a Death Spiral

    In this episode, Michele (Mike) Brissoni explores the challenges and realities of software development in the age of AI. He discusses the historical context of coding productivity, the impact of Agile and DevOps methodologies, and the effects of remote work on developer efficiency. Brissoni emphasizes the importance of fundamentals over tools, highlighting the silent killers of productivity such as multitasking and environmental noise. He uses the automotive industry as a case study to illustrate the consequences of neglecting software fundamentals and calls for a reevaluation of how organizations approach AI adoption and developer training. ๐Ÿ’ก KEY INSIGHTS: - AI is revolutionizing software development but poses significant challenges - Developers spend minimal time actually coding, often less than 10% - Agile methodology, while promoting collaboration, can hinder productivity - Remote work has both benefits and drawbacks for developer focus - AI tools can exacerbate existing issues in coding practices - Mind wandering and multitasking significantly reduce developer productivity - Automotive industry exemplifies dangers of prioritizing speed over fundamentals - Strong organizational fundamentals lead to 4x better performance with AI - Companies must assess AI readiness and developer fundamentals - A shift from tools to foundational practices is essential for success ๐Ÿ—ฃ๏ธ KEY QUOTES: "Coding is NOT the bottleneck. Indeed devs spend 10 to max 39% of their time actually coding!" "We have destroyed them even before start coding." "We need AI free days to prevent skill atrophy." "Companies with strong fundamentals achieve almost four times the performance of companies without them when adopting AI." --- ๐ŸŽฏ READY TO FACE THE TRUTH? Get your FREE AI-Readiness Quick Scan for software teams. Clear data on where your team stands. Zero cost. ๐Ÿ‘‰ https://brix.consulting/free-ai-readiness-assessment/ โš ๏ธ Only 3 spots remaining for Q4 2025 --- ๐Ÿ“ DEEP DIVE ARTICLE: Full written analysis drops Thursday on Substack & LinkedIn Subscribe: https://theforgeofunicorns.substack.com/ --- ABOUT THE FORGE OF UNICORNS: Weekly insights for C-level executives, PE/VC leaders, and board members on building elite software organizations. 80+ episodes analyzing what really works in the AI eraโ€”backed by data from 130 people who built 52 unicorns. Host: Michele (Mike) Brissoni Background: F1-inspired behavioral engineering for software teams. 15+ years building the Software Craftsmanship Dojo. Engineer by training (robotics, telecom, software). Zero tolerance for mediocrity. Mission: Elevate software development to F1-level mastery through systematic behavioral engineering. ๐Ÿ”” Subscribe for weekly episodes ๐Ÿ“ง Join the newsletter: https://www.linkedin.com/newsletters/the-forge-of-unicorns-7184097792242458624/ Hosted on Acast. See acast.com/privacy for more information.

    55 min
  4. ๐ŸŽ™๏ธ EP79 - How to build the 1% Elite Developers!

    11/11/2025

    ๐ŸŽ™๏ธ EP79 - How to build the 1% Elite Developers!

    Your $10M AI investment produces garbage code because you hired mediocre, trained badly, and blamed developers when production burned. Not their fault. Yours. This episode explores how leadership and organizational behavior shape software engineering teamsโ€”and why understanding the dynamics between teamwork, coding discipline, and behavioral transformation determines whether your software development succeeds or fails. I reveal the Software Craftsmanship Dojo, the behavioral transformation system that turns broken teams into 1% Elite performersโ€”using the same neuroscience that transforms terrified kids into confident martial artists. ๐Ÿฅ‹ THE 6 PARALLELS: โ†’ Repetition creates instinct (not compliance) โ†’ Fundamentals before frameworks (or 3 AM calls never stop) โ†’ Sparring = pair programming (safe failure builds mastery) โ†’ Belt system = KBI progression (measurable transformation) โ†’ Sensei = cultural rewiring (mirror neurons & role model) โ†’ Respect โ†’ Ownership (discipline builds elite mindset) ๐Ÿ’ก KEY INSIGHTS: - Why Key Behavioral Indicators predict team failure before production burns - The hostile environment paradox: build the 1% without executive buy-in - How grassroots transformation works when leadership won't act - Why AWS certifications and Agile workshops fail (training โ‰  transformation) - The neuroscience of identity shift through deliberate practice ๐ŸŽฏ WHO THIS IS FOR: - CTOs tired of being told it's a "people problem" - Engineering leaders drowning in production incidents - VPs watching AI investments produce zero ROI - Anyone building software teams in hostile environments --- ๐ŸŽฏ READY TO FACE THE TRUTH? Get your FREE AI-Readiness Quick Scan for software teams. Clear data on where your team stands. Zero cost. ๐Ÿ‘‰ https://brix.consulting/free-ai-readiness-assessment/ โš ๏ธ Only 3 spots remaining for Q4 2025 --- ๐Ÿ“ DEEP DIVE ARTICLE: Full written analysis drops Thursday on Substack & LinkedIn Subscribe: https://theforgeofunicorns.substack.com/ --- ABOUT THE FORGE OF UNICORNS: Weekly insights for C-level executives, PE/VC leaders, and board members on building elite software organizations. 77+ episodes analyzing what really works in the AI eraโ€”backed by data from 130 people who built 52 unicorns. Host: Michele (Mike) Brissoni Background: F1-inspired behavioral engineering for software teams. 15+ years building the Software Craftsmanship Dojo. Engineer by training (robotics, telecom, software). Zero tolerance for mediocrity. Mission: Elevate software development to F1-level mastery through systematic behavioral engineering. ๐Ÿ”” Subscribe for weekly episodes ๐Ÿ“ง Join the newsletter: https://www.linkedin.com/newsletters/the-forge-of-unicorns-7184097792242458624/ Hosted on Acast. See acast.com/privacy for more information.

    1h 8m
  5. ๐ŸŽ™๏ธ EP78 - The 1% Problem | Why AI Can't Save Your Company

    11/04/2025

    ๐ŸŽ™๏ธ EP78 - The 1% Problem | Why AI Can't Save Your Company

    Three years after ChatGPT's release, $2.5 trillion wasted in 2024 alone. Forecast for 2027? $4 trillion. Meanwhile, 38% burnout rate, 77% disengaged workforce, and 90% failure rate on digital transformations. After 77 episodes analyzing 130 people who built 52 unicorns, one pattern emerged: The bottleneck isn't AI, Agile, or capital. It's the 1% problemโ€”the extreme scarcity of people capable of executing at elite level. This episode is different. No guest. Just me and one year of brutal research findings. The patterns nobody wants to hear. The truth about why AI amplifies dysfunction instead of solving it. --- ๐ŸŽฏ WHO SHOULD LISTEN: CEOs wrestling with failed digital transformations CTOs scaling teams but losing quality VCs/PEs analyzing portfolio performance Board members demanding ROI from AI investments Engineering leaders tired of mediocrity If you've invested millions in AI tools and seen minimal results, this explains why. --- ๐Ÿ“Š WHAT YOU'LL LEARN: - Why 52 unicorns all pointed to the same bottleneck (and it's not technology) - The 1% paradox: How talent scarcity lowered hiring standards to catastrophic levels - Why IT/software lacks the professional standards that make medicine and engineering reliable - How AI acts as a mirrorโ€”amplifying excellence OR weaponizing dysfunction at scale - The three-layer filtering system that separates elite performers from the 99% - Why digital transformation fatigue is structural, not temporary - How generative culture beats process-heavy bureaucracy every single time - The real cost of accepting mediocrity: $2.5T wasted and climbing --- ๐Ÿ”ฅ KEY INSIGHTS: "AI doesn't fail because of technology. It fails because of who uses it." "You can't buy the 1%. You have to build them." "Small elite teams always beat large bloated organizations." "77% of employees are disengaged." "38% burnout rate is alarming." --- ๐Ÿซต READY TO FACE THE TRUTH? Get your FREE AI-Readiness Quick Scan for software teams. Clear data on where your team stands. Zero cost. ๐Ÿ‘‰ https://brix.consulting/free-ai-readiness-assessment/ โš ๏ธ Only 3 spots remaining for Q4 2025 --- ๐Ÿ“ DEEP DIVE ARTICLE: Full written analysis drops Thursday on Substack & LinkedIn Subscribe: https://theforgeofunicorns.substack.com/ --- ABOUT THE FORGE OF UNICORNS: Weekly insights for C-level executives, PE/VC leaders, and board members on building elite software organizations. 77+ episodes analyzing what really works in the AI eraโ€”backed by data from 130 people who built 52 unicorns. Host: Michele (Mike) Brissoni Background: F1-inspired behavioral engineering for software teams. 15+ years building the Software Craftsmanship Dojo. Engineer by training (robotics, telecom, software). Zero tolerance for mediocrity. Mission: Elevate software development to F1-level mastery through systematic behavioral engineering. ๐Ÿ”” Subscribe for weekly episodes ๐Ÿ“ง Join the newsletter: https://www.linkedin.com/newsletters/the-forge-of-unicorns-7184097792242458624/ Hosted on Acast. See acast.com/privacy for more information.

    52 min
  6. ๐ŸŽ™๏ธEP77 - The $34 Billion SECRET VCs Don't Want You To Know

    10/28/2025

    ๐ŸŽ™๏ธEP77 - The $34 Billion SECRET VCs Don't Want You To Know

    Licensing beats equity 10x. Fabio Lettieri (Founder, Artivium | Partner, TLN) reveals how โ‚ฌ2M turns into โ‚ฌ100M in 24 months through royalty-based partnerships instead of ownership dilution, why Europe's 10x better engineers stay underfunded, and the $34B empire that makes nothing. ---- ๐ŸŽ™๏ธ Episode Highlights: After 27 episodes with 130+ guests who backed 52 unicorns, one pattern emerged: the capital allocation system is fundamentally backwards. Europe has world-class engineering talent but systematically starves it with slow, risk-averse investment. Meanwhile, accelerators spread โ‚ฌ20K across 50 startups (nothing happens), and VCs burn โ‚ฌ10-20M on equity models when โ‚ฌ1-2M licensing achieves the same outcome. Fabio's contrarian model: - 20-50x ROI multiples in under 3 years - โ‚ฌ9K patent protection worldwide for 2.5 years - ABG case study: $34B annual sales without manufacturing one product - 24-month discipline: market or die ๐Ÿ’ก Key Insights: "That million euro becomes nothing when you give โ‚ฌ20,000 to everybody. It will be more productive to give $1 million to one company." European talent is 10x better than US engineers, but the capital structure prevents scale. The alternative existsโ€”most investors just pretend it doesn't. ๐Ÿ‘ค Guest: Fabio Lettieri Founder, Artivium Inc. | Founding Partner, TLN - The Licensing Network 25 years IP licensing experience | $500M+ in royalty deals | Former Licensing Director, Iconix Brand Group ---- ๐Ÿ“– Deep Dive Article: Why licensing beats equity 10x, the ABG model that makes $34B without products, and why Europe's investment mindset is the real bottleneckโ€”not talent, not tech. ๐Ÿชง Subscribe to the Forge on Substack to stay up to date: ๐Ÿ”— https://theforgeofunicorns.substack.com/ --- ๐Ÿ”ง FREE AI-Readiness Assessment (5 spots, Q4 2025): Clear data. Actionable insights. Zero cost. ๐Ÿ‘‰ Contact: https://brix.consulting/free-ai-readiness-assessment/ ---- โฑ๏ธ Timestamps: 00:00 TL;TR 01:00 Introduction to IP and Licensing Business Models 05:46 The Role of Accelerators and Incubators 12:39 Challenges in Software Development and Marketing 19:00 The Power of Licensing in Business 27:06 Innovative Approaches to Product Development 31:50 The Ego of Founders and Company Success 32:37 Future Potential Over Past Achievements 34:52 Investing in Projects: A Personal Approach 36:09 The Unique Venture Studio Model 38:29 Licensing vs. Traditional Venture Capital 40:21 The Misunderstood AI Market 41:25 Social Tensions in AI Adoption 43:22 The Speed of Idea to Prototype with AI 45:06 The Importance of Personal Connections 48:23 Cultural and Investment Mindset Differences 50:25 The Power of Licensing and Branding #VentureCapital #Licensing #Startups #Europe #CapitalEfficiency #TechLeadership #Innovation #Patents #IPLicensing Hosted on Acast. See acast.com/privacy for more information.

    58 min
  7. ๐ŸŽ™๏ธ EP76 - Karmapreneurship in the AI-era

    10/21/2025

    ๐ŸŽ™๏ธ EP76 - Karmapreneurship in the AI-era

    Philosophy shapes AI future through karmapreneurship and soft skills revealed by Craig Weiss (Patent Attorney turned Unicorn CEO turned Managing Partner Flagstaff Venture) on execution curiosity mentorship and AI human gap. ๐ŸŽ™๏ธ Episode Highlights: Craig Weiss shares his journey from patent attorney to building Enjoy (unicorn, $1B valuation) to venture capital investor, revealing why philosophy and karmapreneurship matter more than ever in the AI era. The AI Human Gap: - AI amplifies organizational DNAโ€”excellence or chaos - Soft skills becoming MORE important as AI replaces jobs - Code assistants need humans skilled in software fundamentals - VCs funding AI pitches without cultural/technical due diligence - Human experiences AI will never understand: love, loss, getting punched Karmapreneurship Philosophy: - Treating employees, customers, vendors well = business foundation - Win-win over win-lose in business relationships - Small elite teams (F1 pit crew model) beat large bloated orgs - Execution beats ideasโ€”always - Curiosity and question-asking as competitive advantage ๐Ÿ’ก Key Insights: "AI is never gonna understand what it's like to bury a parent, or to fall in love, or to pull an all-nighter" - Craig reveals why soft skills, authentic curiosity, and coaching culture create the human foundation AI needs to actually work. Peter Diamandis wisdom: "Ask good questionsโ€”because all the answers are out there. We differentiate by who asks the best questions." ๐Ÿ‘ค Guest: Craig Weiss Managing Partner, Flagstaff Venture 10 years Patent Attorney โ†’ Unicorn CEO (Enjoy, $1B valuation) โ†’ Venture Capitalist First investment became unicorn | Built consumer brand across 130,000 retail locations ๐Ÿ“– Deep Dive Article (Thursday): https://go.brix.consulting/ForgeOfUnicorns ๐ŸŽ Your Gift as a Subscriber: In a moment when AI requires your company to be ready, we offer limited spots for Q4 for our ๐Ÿ”ง Free AI-Readiness Assessment ๐Ÿ“ฌ Contact us: https://swcraftsmanshipdojo.com โฑ๏ธ Timestamps: 00:00 TL;TR 02:00 Intro: Patent Attorney to Unicorn CEO Journey 12:02 Navigating Entrepreneurship Challenges 21:39 Business Meets Spirituality 31:42 Karmapreneurship: Merging Profit with Purpose 45:46 Finding Your Why (Viktor Frankl Philosophy) 50:00 Software Patents & Craftsmanship 54:09 AI Disruption & Human Connection 1:01:06 AI in Mental Health & Education 1:08:24 Community Role in Tech Advancement 1:12:25 Open vs Closed Systems in Innovation ๐Ÿ”— Connect: Craig Weiss LinkedIn: https://www.linkedin.com/in/craig-weiss-9890127/ Flagstaff Venture: https://www.flagstaffventures.com/ Forge of Unicorns: https://go.brix.consulting/ForgeOfUnicorns ๐Ÿท๏ธ Tags : #aireadiness #Karmapreneurship #SoftSkills #EmotionalIntelligence #VentureCapital #UnicornStartup #Entrepreneurship #AIHumanGap #TechnicalExcellence #BehavioralEngineering #ConsumerBrands #PatentAttorney #ExecutionOverIdeas #Curiosity #CoachingCulture #AILimitations #HumanPsychology #BusinessPhilosophy #SpiritualCEO #VentureStudio #CollaborativeAI #F1Craftsmanship #SoftwareEngineering #AIEthics #StartupFunding #VCDueDiligence #AI #Leadership #TechLeadership #Philosophy Hosted on Acast. See acast.com/privacy for more information.

    1h 22m
  8. ๐ŸŽ™๏ธ EP75 - Are Your Developers Ready for AI? The David vs Goliath Story

    10/14/2025

    ๐ŸŽ™๏ธ EP75 - Are Your Developers Ready for AI? The David vs Goliath Story

    Spitch.AI beats tech giants through customer-centric collaborative AI and cultural readiness. Pier Giorgio Vittori (CEO US division) reveals gradual adoption framework, employee satisfaction foundation, and ethical business practices that turn David into Goliath-killer in AI era. ๐ŸŽ™๏ธ Episode Highlights: Spitch.AI was founded in 2014, expanding from Switzerland to US, UK, and Italy. Instead of out-of-box solutions, they compete through deep customization matching customer needs and local regulations. Core principles driving their success: - Employee satisfaction = customer satisfaction (foundational law) - Technology serves customer needs, not adoption for hype - Collaborative AI: human expertise supervises AI execution - Gradual implementation matching organizational maturity - Ethics builds long-term relationships vs. short-term sales ๐Ÿ’ก Key Insights: - Don't be afraid of technology, embrace it wisely." - Without cultural readiness and technical fundamentals, AI amplifies dysfunction at 10x speed. - Teams can't challenge AI hallucinations if they were trained not to challenge authority. - The gap isn't technicalโ€”it's behavioral. ๐Ÿ‘ค Guest: Pier Giorgio Vittori CEO, Speech AI | US/Italy ๐Ÿ“– Deep Dive Article: https://go.brix.consulting/ForgeOfUnicorns ๐Ÿ”ง Free AI-Readiness Assessment (5 spots, Q4 2025): https://swcraftsmanshipdojo.com โฑ๏ธ Timestamps: 00:00 TL;TR 02:00 Introduction to Speech AI and Its Journey 04:49 David vs. Goliath: Competing with Giants 08:01 Customization: The Key to Customer Satisfaction 10:38 The Importance of Employee Satisfaction 13:46 Customer-Centricity in Business 16:31 Technology Development and Innovation 19:32 The Role of Ethics in Business 22:31 Building Trust with Customers 25:21 The Importance of Soft Skills 28:30 Creating a Collaborative Work Environment 31:22 Long-Term Relationships and Employee Retention 33:13 Conclusion: The Future of Speech AI 44:37 Ethical Business and Customer-Centric Organizations 46:00 Bridging the Skills Gap in Tech 52:56 The Importance of Practical Experience 59:27 Coaching and Mentorship in Organizations 01:05:03 AI Readiness and Organizational Challenges 01:13:03 Navigating the AI Revolution 01:19:41 Balancing Regulation and Innovation in AI ๐Ÿท๏ธ HasTags #AIAdoption #CollaborativeAI #CulturalReadiness #TechLeadership #CustomerCentric #SoftwareEngineering #forgeofunicornsChapter #ai #software Hosted on Acast. See acast.com/privacy for more information.

    1h 26m
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About

Welcome to The Forge ๐Ÿ”ฅ of Unicorns โ€” the podcast where digital evolution meets elite performance. ๐Ÿš€ Iโ€™m Michele Brissoni (Mike) โ€” Tech Advisor, Fractional CTO, and Board-Level Strategist. Over the past two decades, Iโ€™ve invented models and frameworks that have reshaped how organizations evolve in the software era: BOKaRy ๐Ÿ“ˆ โ€” our latest innovation, a Behavioral-OKR governance framework bridging vision, behavior, and delivery to generate exceptional ROI for boards, CEOs, and investors.SW Craftsmanship Dojoยฎ ๐Ÿฅ‹ โ€” born in the elite world of engineering excellence at Ferrari Formula 1 during the glorious Michael Schumacher era, evolved into a behavior-engineered continuous active learning system for elite software craftsmanship.Unicornsโ€™ Ecosystem ๐Ÿฆ„ โ€” a predictable, holistic model born to fight the de-facto standard of mediocracy in IT, which kills more organizations than anything else. By fusing behavioral science, neuroscience, and organizational psychology, it combats the hidden killers while igniting elite IT performance. Born from decades of research and experimentation, these models guarantee zero disruption and measurable outcomes. They have already guided thousands of developers, C-level leaders, and Fortune 500 organizations in industries ranging from finance and healthcare to transport and telecom. Each episode of The Forge of Unicorns delivers: ๐ŸŽ™๏ธ Bold conversations with CEOs, investors, and technical leaders.๐Ÿงญ Actionable strategies to escape failed transformations and achieve real evolution.๐Ÿค– AI mastery without the hype โ€” practical frameworks to harness AI for measurable outcomes, not inflated promises.๐Ÿง  Behavioral insights rooted in 20+ years of research and practice.๐Ÿ’ก Survival toolkits for boards, managers, developers, and agilists facing burnout, disengagement, and stalled revenues. In todayโ€™s volatile digital landscape, transformation alone is not enough. To survive, thrive, and secure the future, organizations need systems engineered for resilience, clarity, and exponential performance. Thatโ€™s what this podcast is about. ๐Ÿ‘‰ Want more? Subscribe to The Forge of Unicorns Newsletter ๐Ÿ“ฐ for deep dives, case studies, and more: go.brix.consulting/ForgeOfUnicorns. Stop merely following the herd of transformations by the book! Start true evolution of your organization towards elite ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ Powered by Acast. Hosted on Acast. See acast.com/privacy for more information.

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