Happily Visible - Authentic Visibility, Personal Branding Women over 40, Business after Corporate

Mel Elsbeth │ Visibility Strategy & Founder Content Marketing
  • 5.0 (3)
  • Marketing
  • Updated Weekly

So.. you've decided to take the leap, you're building and ready for take-off but marketing sucks and you have no idea how to promote yourself and grow your business visibility? How to communicate what you do, clearly. How to become visible and get found online. Each week I sit down with women midlife who transitioned from employee to entrepreneur building a service-based business over 40. They work across alternative health/wellbeing, somatic work or built a therapist business. I share their visibility strategy, frameworks and how they found ways to get found, be seen, without losing themselves in the process. We talk about the hesitation to self-promote for women midlife - versus the absolute business necessity of becoming visible to attract clients and customers. I’m Mel, a premium brand strategist and I spent 20 years in brand marketing and CSR - working with the likes of Breitling, Davidoff, and Baileys. Yet - when it came to promoting myself - I froze. I did the work, I believed in the work, and then at the last moment I hid the author. The microphone was my biggest fear. Then it was my cure. And I can help you get there too. I am the ultimate proof of concept that you can become "happily visible". I'm a mama with a little girl in primary school. I've built a portfolio career across brand consulting and helping people with self-marketing. I run Sunny Chapter - "THE conversation-first content studio" where I help women promote their work naturally through conversation - not performance. I work with coaches, therapists and practitioners whose work is transformative but difficult to explain. I don’t teach you to become a content creator. Instead I interview you so your own words and tone and voice become your marketing. Because the best marketing isn’t created. It’s extracted. WHAT'S NEXT? Subscribe and follow the podcast! Book in for a free consult - https://sunnychapter.com/consultation Get the Sunday Shift Newsletter https://sunnychapter.com/subscribe

  1. 5d ago

    Building a business over 40: How Ingrid’s Quiet Marketing Built 2,000 VA Businesses in Australia & Reinvention at 63

    If you get value from this episode - share it with a friend who needs to hear it. → Subscribe so you don't miss next week's episode Ready to grow visibility with ease and flow rather than performance and pressure? Book a free consultation In this episode, we chat about Ingrid Bayer's story is a masterclass in what midlife reinvention actually requires - and why women don't have to wait for a crisis to start asking who they still get to become. She built her first business escaping workplace bullying in 2008 when virtual assisting wasn't even a thing yet. She built her second business (VA Institute in 2017) helping 2,000 women do the same. She grew through quiet marketing, relationship-based, permission-giving growth—not loud tactics. She sold the business, went to Bali, wrote a book, and started asking a completely different question: Who do I still get to become? Now at 63, she's building her third act. Topics: midlife reinvention, building business after 40, business over 40, women entrepreneurs over 40, quiet marketing, quiet leadership, career transition, virtual assistant business, VA business, toxic workplace, burnout at work, women in business over 40, business advice for women What You'll LearnHow workplace bullying became her greatest catalyst The three-month exit strategy - how she tested her VA business on weekends and after hours before leaving her toxic job safely Why helping 2,000 women build income streams wasn't the end of her story - what forced her to let go of the identity she'd built everything around Finding your tribe before your confidence Ingrid's Website: IngridBayer.com LinkedIN: Linkedin Connect Book: Not Done Yet (fourth book) Facebook Community: The Not Done Yet Community If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

  2. Sep 20

    Women Over 40 Leaving Corporate: Why Your Content Sounds Like Everyone Else (And How I Found My Voice Again)

    If you got value from this episode - share it with a friend who needs to hear it. → Subscribe so you don't miss next week's episode & the visibility strategies we share Ready to grow visibility with ease and flow rather than performance and pressure? Book a free consultation In this solo episode: You are taking your first steps, building your business, growing your business visibility and learning to be seen by others. Solo episodes are a difficult process for so many of us at this stage. I find it so much easier to interview people, and solo episodes are still a process for me as well. I bring you along in my process: journaling, recording on audio, then using the transcript to build a content waterfall from one high-value long form asset and one key opinion. I also share how your exact words, tone and voice are kept when she produces content for clients, so nothing feels artificial or like something ChatGPT has reproduced. When SunnyChapter produces content for you When Melanie works with clients to produce content, she follows this exact same format, starting with the interview conversation. Your tone of voice, the way you speak, your opinions and your words are kept exactly as you share them in the interview. Your exact words, tone and voice are turned into different content assets that help grow your visibility and promote your work. Who this episode is for You, if you are taking first steps in building your business, growing your visibility and learning to be seen by others. Topics: solo podcast episodes, content waterfall strategy, multiplier framework, repurposing content workflow, journaling for content, audio to content, podcast repurposing, thought leadership, carousel posts, lead magnet, visibility, find your voice If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

  3. Sep 10

    Vier Jahre Angst aufzufliegen: Christin über Selbstvermarktung, Impostor-Syndrom als erfolgreiche Gründerin, und wie sie mit ihrem Foodlab sichtbar wurde

    Teile diese Folge mit einer Freundin, die gerade gründen will oder genau diese kleine Extraportion Mut braucht, um sichtbar zu werden und loszulegen! → Subscribe so you don't miss next week's episode & the visibility strategies we share Ready to grow visibility with ease and flow rather than performance and pressure? Book a free consultation In this episode, we chat about Vier Jahre lang hat Christin Siegemund gedacht: Wann fliege ich eigentlich auf. Wann merken alle, dass ich das gar nicht kann. Dabei hat sie mitten in der Pandemie, mit sechsjährigen Zwillingstöchtern und ohne einen einzigen Investor, ein 1.200 Quadratmeter großes Innovations-Ökosystem in der Hamburger HafenCity aus dem Boden gestampft. Vom Foodblog „Hamburger Deern" zum foodlab Hamburg, mit Coworking, Mietküchen, einem Café direkt an der Elbe, einer großen Eventfläche und einem eigenen Accelerator-Programm für Food-Startups. In dieser Folge spreche ich mit Christin über genau diesen Widerspruch. Wie man ein Riesenprojekt aufbaut und trotzdem jahrelang das Gefühl hat, nicht dazuzugehören. Wir sprechen darüber: Wie aus einem Foodblog, den sie 2012 aus Frust über einen langweiligen Marketingjob gegründet hat, über die Jahre ein ganzes Ökosystem entstanden istWarum sie ihre Idee anderthalb Jahre lang jedem erzählt hat, bevor überhaupt ein Vertrag existierte, und wie daraus ihr Netzwerk entstanden istWie sie den Mietvertrag für die HafenCity elf Monate lang verhandelt und die Finanzierung komplett über Bankkredit und Eigenkapital gestemmt hat, ohne InvestorIhren Aufruf an Frauen sich zu trauen, sichtbar zu werden, sich auch mit 50 Prozent der Qualifikation auf ihre offene Küchenchefin-Stelle zu bewerben, weil sich Männer schon bei 50 Prozent bewerben und Frauen erst bei 90Warum sie heute kein Fan mehr von Teilzeit für Mütter ist und das offen als eine Form von Ausbeutung bezeichnetWie ein früherer Job, in dem sie 90 Prozent ihres Teams entlassen musste, ihre Vorstellung von Personalführung fürs Foodlab geprägt hatWarum sie ein eigenes Manifest für ihr Unternehmen geschrieben hat, mit klaren Werten, die nicht eins zu eins ihre persönlichen sind Mein persönlicher Key Takeway: Christin hat nie gebraucht, dass andere ihre Entscheidungen gut finden. Nur, dass es für sie und ihre Familie passt. (kann ich noch was von lernen ;-) Wenn du gerade selbst mit einer Idee schwanger gehst, die dir zu groß erscheint, dann nimm dir diese Folge als deinen Anstoß. The sky is the limit, wie Christin sagt. Über Christin: Nach 15 Jahren auf Agenturseite und in der Industrie, von der Werbeagentur zur Marketingleitung, kennt Christin Siegemund beide Welten: die kreative Freiheit und die harte Skalierung im Markt. 2020 hat sie diese Erfahrung im foodlab Hamburg gebündelt. Heute ist es mehr als ein Space, es ist die Plattform, auf der Food-Innovationen marktreif werden, ob Shared Production, Accelerator-Programme oder strategische Vernetzung mit Branchenriesen. Wenn dir diese Folge etwas gegeben hat, freue ich mich riesig über eine Bewertung bei Apple Podcasts oder Spotify. Und wenn du noch nicht abonniert hast, mach das gern gleich jetzt. Das hilft mir, mehr Frauen wie dich zu erreichen. Teile diese Folge mit einer Freundin, die gerade gründen will oder genau diese kleine Extraportion Mut braucht, um sichtbar zu werden und loszulegen. Connect with my guest: www.foodlab.hamburg Christin auf Instagram Christin auf LinkedIn Foodlab auf Linkedin If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

  4. Aug 21

    Women over 40: Why Men Are Stealing Women's Expertise in Business (And How to Stop Hiding)

    If you got value from this episode - share it with a friend! This week I am looking for 5 women that fit the profile I describe in this episode for a 15min research call 5-7 questions - in return I produce a content edit for you. Interested? apply at hey@sunnychapter.com Get The Sunday Shift - Learn how to get happily visible In this solo episode: Men Don't Ask If They're Qualified. They Ask If It's Profitable. And so it happens that a market that we know much more about than men, understand better than men, is being taken over by men. It's time we get over ourselves and start talking about how we can help and make the impact in areas that belong to us. I talk about the confidence gap holding women over 40 back from starting a business -especially in alternative health, wellness, and hormone-focused fields. Inspired by watching men promote hormone and perimenopause coaching businesses without hesitation (or lived experience) I need to give you a little pep talk and unpack why women wait for permission, credentials, and certainty before they start -and why men rarely do. Not in business and not in corporate when they go after a job. If you're a woman in corporate considering a career change into entrepreneurship, coaching, or wellness, this episode is your permission slip to stop waiting to feel ready and start being visible now, find your voice, share your story. Building trust takes time, so you best start today :) Keywords worked in naturally: women over 40, starting a business, alternative health, wellness, hormone coaching, perimenopause, confidence gap, corporate career change, entrepreneurship, visibility, permission slip If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

  5. Aug 10

    Authentic Visibility Marketing for Somatic and Transformational Practitioners: The Translation Gap Keeping You Invisible

    If you got value from this episode - share it with a friend! This week I am looking for 5 women that fit the profile I describe in this episode for a 15min research call 5-7 questions - in return I produce a content edit for you. Interested? apply at hey@sunnychapter.com Get The Sunday Shift - Learn how to get happily visible In this solo episode: I have watched the same thing happen over and over with the women I follow and interview in the somatic and holistic health space. They live in this particular world every day. Somatic inner work, breath work, energy work, healing, it's so normal for them, so understandable. But when they try to talk about it publicly, the people listening have no access to the type of terminology they use, or to how exactly this work transforms a life. So they get stuck right there. They know they need to be visible online. At the same time, it doesn't come naturally to them. Most of them build their client base through referrals, through friends recommending friends, because this work is trust-based. People don't buy coaching or therapy because they can judge the quality beforehand. They buy because they trust the person. Yet most marketing teaches people to perform instead of connect. This is exactly why I renamed this podcast from Mama What's Next to Happily Visible. I've spent 20-plus years in marketing, working with brands like Davidoff, Rimmel, and Shiseido. I bring that same background now to the women I love working with most: those who left corporate due to burnout, pay gaps, and structures that don't support motherhood, and who redirected into alternative health, holistic practices, wellness, coaching, and somatic work. They arrive with deep expertise and zero marketing infrastructure. Many of them are also women over 40, rebuilding on their own terms, in a body and a life stage that asks for something more honest than hustle-driven content. In this episode, I talk about: Why I renamed the show Happily Visible, and what founder storytelling, visibility marketing, and visibility healing mean as the three pillars behind itWhy the somatic therapy market is growing at 17.5% annually, and what that means for emerging roles like nervous system coach, trauma-informed wellness coach, breath work facilitator, and craniosacral therapistHow I used founder story, not trend-chasing, to build a global campaign for Davidoff around Zino Davidoff as an explorer, an adventurer, and a connoisseurWhy the best marketing is not created, it's uncovered, and what that actually means in practiceMy new offer: a 60 to 90 minute story, brand, visibility session built around your story, your expertise, your methods, your social proof, so you can sell your work and promote yourself in a way that feels natural, not performative from the episode: "People don't buy coaching or therapy because they can judge the quality beforehand. They buy because they trust the person. Yet most marketing teaches people to perform instead of connect." Mel Elsbeth "The best marketing is not created. It's uncovered." Mel Elsbeth Work with me: A 60-minute story experience built entirely around you, your story, and the people you're meant to serve, delivering 30 days of content done for you. Find it at sunnychapter.com/edit. Coming up next: An interview in German with Christine, founder of The Food Lab in Hamburg, a platform built to bring food startups together to collaborate and grow. If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

  6. Jul 31

    Wie Sabrina von Corporate HR über Side Hustle zum eigenen Business als Karriere Coach kam: LinkedIn, Lead Magnets und Sichtbarkeit als introvertierte Gründerin

    If you got value from this episode - please share it with a friend who needs to hear it. Get The Sunday Shift - Real talk for women who want to grow visibility & share their story Ready to start the journey? work with me - Brand Story Sessions In this solo episode: Mein heutiger Gast: Sabrina Rest. Über 20 Jahre Personalbereich. Recruiting, Führung, Head of HR. Sie saß auf der anderen Seite des Tisches. Sie hat Menschen eingestellt. Sie hat Gehälter verhandelt. Sie hat Karrieren mitgestaltet. Und heute macht sie etwas, das ich unglaublich wichtig finde: Sie hilft Frauen, sich sichtbar zu machen. Strategisch. Klar. Ohne sich dabei zu verbiegen. Darum geht es heute: Sichtbarkeit. Career Visibility. Die Frage, wie Selbstmarketing im Job wirklich funktioniert, ohne sich dabei falsch oder aufgesetzt zu fühlen. In dieser Folge sprechen wir darüber, wie werde ich sichtbar, ohne meine Persönlichkeit zu verbiegen. Wir sprechen über den Moment, in dem eine Kundin achtzehn Jahre lang zu Polo und Golf Events gegangen ist, obwohl sie diese Events gar nicht mochte, nur um in Kontakt mit den richtigen Menschen zu bleiben. Und wir sprechen darüber, warum so viele von uns denken, die Führungskraft sieht das schon von allein, und was passiert, wenn wir aufhören, darauf zu warten. Heute zu Gast: Sabrina Rest ist Karrierestrategin, Speakerin und HR Expertin mit über 20 Jahren Erfahrung im Personalbereich, von Recruiting über Führung bis hin zur Head of HR. Sie kennt die Arbeitswelt nicht nur aus der Bewerber:innen Sicht, sondern von der Seite der Entscheider:innen. Sie hat selbst eingestellt, Gehälter verhandelt und Karrieren mitgestaltet. Heute begleitet sie vor allem Frauen dabei, sich strategisch zu positionieren, sichtbar zu werden und sich beruflich oder unternehmerisch nicht länger unter Wert zu verkaufen. Dabei verbindet sie HR Insiderwissen mit klarer Kommunikation, strategischem Denken und einem ehrlichen Blick darauf, wie Entscheidungen in Unternehmen und im Business wirklich getroffen werden. In ihren Vorträgen, Workshops und Podcasts spricht sie über Karriere, Positionierung, Sichtbarkeit, Preisbewusstsein, Female Empowerment und die Mechanismen hinter Erfolg und Wirkung. Finde Sabrina hier: www.sunandsparks.com & www.sabrinarest.de LinkedIn Instagram If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk. Mentioned in this episode: Subscribe to MWN + Sunny Chapter Edit

  7. Jul 19

    The Quiet Courage of Being Seen: Why I Renamed My Podcast After the Thing I Was Most Afraid to Say

    If you got value from this episode - please share it with a friend who needs to hear it. Get The Sunday Shift - Real talk for women who want to grow their visibility & share their story Ready to start the journey? work with me In this solo episode: This episode is all about embracing authenticity and transformation - in true scorpio ways. A journey to Happily Visible. In this episode, I share my personal evolution overcoming my fear and shyness to embracing more of my true self through my new podcast title "Happily Visible." I talk about the importance of vulnerability in this space, the power of storytelling, and how women in alternative health and healing fields can craft authentic visibility to create meaningful impact. Topics: My journey from fear of speaking into a microphone to stepping into my authentic selfThe significance of vulnerability and storytelling in building visibilityTransitioning from career stress to purpose-driven entrepreneurshipOvercoming self-criticism about multi-passionate pursuitsThe role of spiritual and healing modalities in personal transformationNavigating the fear of public exposure with new branding and identitySupporting women in creating aligned, impactful businesses 00:00 - Introduction to my personal and podcast journey 00:43 - Why I decided to rebrand my podcast as "Happily Visible" 01:12 - The importance of authenticity, vulnerability, and storytelling 01:35 - Supporting women in building impactful, purpose-driven businesses 02:08 - My experiences with explaining my work’s impact 02:38 - Conversation as a tool to uncover unique stories and strengths 03:08 - How to become more visible while staying authentic 03:36 - The importance of sharing your story in a genuine way 04:00 - Embracing vulnerability as a growth and healing process 04:26 - The new podcast name as a reflection of personal evolution 05:24 - The power of being real and transparent in my journey 05:53 - Finding peace and calm in vulnerability and truth 06:23 - Challenging masks and shedding societal expectations 06:43 - Connecting with the deep calling inside to share my story 07:17 - Gratitude for listeners and upcoming impactful interviews 07:42 - Encouragement to amplify your voice and embrace boldness 08:11 - Supporting each other to speak truth with calm and confidence 08:48 - Closing thoughts and gratitude for the community Stay tuned for more of these types of stories and interviews with women who are embracing their authentic self and creating impactful visibility! with love x Mel. If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk. Mentioned in this episode: Subscribe to MWN + Sunny Chapter Edit

  8. Jul 1

    Building a business over 40 after leaving corporate? Get found, become visible and second act success with Samantha Flores Part 2

    If you got value from this episode - please review it and share it with a friend who needs to hear it! Get The Sunday Shift - Join the support crew and learn how to build authentic visibility together Ready to be found online? work with me and start your Sunny Chapter Edit In this episode, we chat about Samantha Flores ran a $2 billion business across EMEA at Nike for 19 years. And when she left to build her own business, the hardest part was not the strategy. It was learning how to sell herself with no brand name to hide behind. If you have left corporate to build your own business and you are finding visibility ten times harder than you expected, this is exactly why. Inside corporate you were never selling yourself. You were selling the brand. The brand was the safety net. The brand was the credibility. And now you are all three. What Samantha did before she left is what gave her the space to actually build. For years she put 30 to 40% of her salary straight into an investment account. Before she had a business idea. Before she had a plan. That buffer meant she could build without the pressure of needing it to work immediately destroying her at every turn. A year and a half into building her business she has reached 1200 people through Facebook ads, run monthly masterclasses, and gone back to the beginning to build a personalised diagnostic because she realised most women she works with do not actually need more information. They need clarity on exactly what is blocking them first. She is not pretending it has been clean. She is sharing what worked, what she rebuilt, and the one thing that separates the women who get momentum from the ones who stay stuck wondering what they are doing wrong. You cannot score without a goal. The women she works with can describe in painful detail everything they walked away from. The manager who did not see them. The work that stopped meaning something. But when she asks what they actually want to build instead, there is silence. And that silence is where the business stalls before it ever gets started. If you are building a business after 40 and you left a senior corporate career to do it, this conversation is going to feel like someone finally said the quiet part out loud. Connect with my guest: Samantha Flores https://thepowerhousecode.com/ Instagram LinkedIN If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk. Mentioned in this episode: Support Offer Brand Story Sessions Subscribe to MWN + Sunny Chapter Edit

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About

So.. you've decided to take the leap, you're building and ready for take-off but marketing sucks and you have no idea how to promote yourself and grow your business visibility? How to communicate what you do, clearly. How to become visible and get found online. Each week I sit down with women midlife who transitioned from employee to entrepreneur building a service-based business over 40. They work across alternative health/wellbeing, somatic work or built a therapist business. I share their visibility strategy, frameworks and how they found ways to get found, be seen, without losing themselves in the process. We talk about the hesitation to self-promote for women midlife - versus the absolute business necessity of becoming visible to attract clients and customers. I’m Mel, a premium brand strategist and I spent 20 years in brand marketing and CSR - working with the likes of Breitling, Davidoff, and Baileys. Yet - when it came to promoting myself - I froze. I did the work, I believed in the work, and then at the last moment I hid the author. The microphone was my biggest fear. Then it was my cure. And I can help you get there too. I am the ultimate proof of concept that you can become "happily visible". I'm a mama with a little girl in primary school. I've built a portfolio career across brand consulting and helping people with self-marketing. I run Sunny Chapter - "THE conversation-first content studio" where I help women promote their work naturally through conversation - not performance. I work with coaches, therapists and practitioners whose work is transformative but difficult to explain. I don’t teach you to become a content creator. Instead I interview you so your own words and tone and voice become your marketing. Because the best marketing isn’t created. It’s extracted. WHAT'S NEXT? Subscribe and follow the podcast! Book in for a free consult - https://sunnychapter.com/consultation Get the Sunday Shift Newsletter https://sunnychapter.com/subscribe

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