Mama, What’s Next? Authentic Visibility, Service-Based Business Marketing, Business after 40, Holistic Therapist Business

Melanie Elsbeth │ Authentic Marketing & Visibility for Women Over 40
  • 5.0 (2)
  • Careers
  • Updated Weekly

Not another business podcast. This is about women reinventing their careers and building visibility as they are building what’s next through service-based holistic and somatic businesses, often after a major life transition - and need to become visible to do it. So.. you've decided to take the leap, you're building, creating and ready for take-off but no idea how to start telling your story? How to communicate what you do clearly. How to get visible online. Then this podcast helps. Each week I sit down with women in business who turned their next chapter into visible, meaningful work - and found a way to be seen without losing themselves in the process. I’m Mel, a visibility and brand strategist helping women over 40 tell the story of their next chapter - in a way that makes the right people say yes. I spent 20 years in brand marketing and CSR - working with the likes of Breitling, Davidoff, Baileys. Yet - when it came to promoting myself - I froze. I did the work, I believed in the work, and then at the last moment I hid the author. The microphone was my cure. And I can help you get there too. I'm a mama with a little girl in primary school. I've built a portfolio career across brand consulting and people marketing because that feels like the most fulfilling option for me. I'm also an introvert who had to teach myself video because hiding in the background isn't an option anymore. Join us as I talk to women transitioning from employee to holistic entrepreneur about building a somatic or healing business. Learn how to market yourself, build business visibility and grow a holistic practice that respects your capacity as a mother. PS. Stop asking for permission, write your own playbook. Your Way Works (Even if it doesn’t look like everyone else’s). Bilingual podcast: Ein Teil der Episoden ist in Deutsch und auch hier spreche ich mit Frauen zu diesen Themen: Holistic Business, Sichtbarkeit und Selbstmarketing. What's Next: Subscribe and follow the podcast! Start with the Sunday Shift - and learn how to build authentic visibility https://mamawhatsnext.com/edit Contact Us: hey@mamawhatsnext.com

  1. 4d ago

    Tired of Creating Content That Feels Performative? How Real Human Content Builds Real Visibility

    Apply to be featured here If you got value from this episode - share it with a friend who needs to hear it! Get The Sunday Shift - Learn how to build authentic visibility In this solo episode: This is a quick re-introduction of how I work and support women in business and what I belief in. Mel shares what she noticed happening in the online space and what she decided to do about it. Transformational coaches she once admired. Episodes generated in minutes. No original thinking. She unfollowed. And she felt sad about some of them. What she landed on, for her own content and for the women she supports building businesses after 40 around transformational work, is rooted in one belief. Lived experience, pain, and emotion cannot be replicated by AI. Real human conversation, real stories, and real thinking are what build visibility and trust. That is authentic marketing. In this episode Mel walks through her full content creation process, from long form journaling and downloads, to interviews and conversations that keep a founder's energy natural and alive, to how AI enters only after the human ideas already exist. Why lived experience creates content that builds real connection How her content production process works from interview to newsletter to social Why conversation keeps a founder's energy natural and alive Why becoming understood builds visibility for women doing transformational work Becoming understood is what builds trust. And trust is what builds a business. This week's episode is about exactly that. Thanks for checking in! Keywords: visibility for women, increasing visibility, authentic marketing, building a business after 40, women over 40, transformational work, women entrepreneurs, business after 40, second career women, service-based business If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

    8 min

  2. Jun 1

    My Own Struggle With Positioning and Building Visibility as a Multi-Passionate Woman Entrepreneur Over 40

    Apply to be featured here If you got value from this episode - share it with a friend who needs to hear it! Get The Sunday Shift - Learn how to build authentic visibility In this solo episode: So I want to share with you a little bit about my very own struggle as a multi-passionate entrepreneur, as a mom who has run several business projects. It's something that I keep running into over and over again. So I thought I had landed on something so fantastic for me. But somehow in my body I felt that something was holding me back, that some of my ideal clients will not see themselves into that particular type of work that I wanted to focus on. So when I now talk about my very own positioning struggle, I can tell you I want something memorable, recognizable, and where it makes click for people. Something where the name already carries what I do. And after two years and close to 100 episodes, that name Mama What's Next may have to evolve. And that's okay. 00:00 Navigating the Struggles of Solopreneurship 03:07 Evolving Personal and Professional Identity 08:23 Finding Clarity and Positioning 13:49 Visibility and Communication in Transformational Work If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

    15 min

  3. May 25

    Anna Built a Six-Figure Transformational Service-based Holistic Business After 40 - Here Is the Real Timeline

    If you got value from this episode - share it with a friend who needs to hear it! Get The Sunday Shift - Learn how to build authentic visibility Ready to be found online? work with me 1:1 and grow your visibility with the Sunny Chapter Edit In this solo episode: Anna left corporate in 2013 with no plan. She traveled through South America, discovered coaching, and spent years in what she calls her hippie phase — earning very little, figuring it out slowly, living on her own terms. In this episode we look at what the real timeline for building a somatic or holistic business actually looks like — and why the wandering years are exactly where the work happens. What we cover: The three phases every somatic practitioner, holistic coach, and healing business goes through - exploration, focusing, and building — and what each one actually requires from you. Why most marketing advice for therapists and holistic practitioners skips the messy middle entirely and what to do instead. How women over 40 who left corporate are building service businesses and somatic practices on their own terms. Resources mentioned: The Sunday Shift -a free weekly newsletter for women over 40 who are done being invisible and ready to be found online. One woman's story. One framework. One question. Every Sunday. Get The Sunday Shift One to one support for women in career transition / career reinvention who are building somatic and holistic businesses and want to get visible, get found, and get clients without losing themselves in the process. Sunny Chapter Edit Listen if you are: A purpose-driven women entrepreneur, a somatic therapist or holistic business founder wondering why building visibility takes so long. A woman over 40 who left corporate and is in the messy middle of reinvention. A solo entrepreneur trying to market yourself authentically. If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

    14 min

  4. May 18

    How These 5 Micro‑Visibility Hacks Helped Me Overcome My Fear of Being Seen - Holistic Business Marketing

    If you got value from this episode - share it with a friend who needs to hear it! Get The Sunday Shift - Learn how to build authentic visibility Ready to be found online? start your Sunny Chapter In this solo episode: For women entrepreneurs over 40 who feel called to be visible online but are held back by the fear of being seen or judged. This episode shares 5 tiny habits that helped me move from self‑doubt, push through fear to being seen, trusted, and actually found online. What you’ll hear: Why scrolling through other women’s bold posts makes us say “I could never do that.”Habit 1: Reframe self‑promotion as service storytelling—who are you really helping with this message?Habit 2: Remind yourself that nobody cares (in the best way)—and how that frees you to be imperfect.Habit 3: Daily micro‑visibility practice on LinkedIn, Pinterest, TikTok, and Instagram—showing messy, in‑progress work instead of only the highlight reel.Habit 4: Shift from “expert” to “guide”—using your lived experience, not perfection, to lead others.Habit 5: Become a professional like Steven Pressfield teaches—asking, “What would the professional do now?” and doing it anyway, fear and all. You’ll also hear how I went from being too scared to ask a waiter for ketchup to running a podcast, being filmed, and attracting clients through my visibility work, plus how my Sunny Chapter offer turns interviews into real marketing assets for women who aren’t yet comfortable being seen. Follow up: Subscribe to the THE SUNDAY SHIFT weekly newsletter for one woman’s story, one visibility framework, and one question a week to help you be seen and booked.Learn more about Sunny Chapter interview‑based 1:1 visibility support in the show notes. If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk. Mentioned in this episode: The Sunday Shift Newsletter

    22 min

  5. May 11

    The 2AM Doubt After Career Change: Why Women Over 40 Feel Invisible When Starting Over (and how to fix it)

    Apply to be featured here If you got value from this episode - share it with a friend who needs to hear it! Get The Sunday Shift - Learn how to build authentic visibility In this solo episode: When You’ve Already Jumped: The Invisible Weight of Reinvention for Women Over 40 Hey lovely, this episode is for a very specific woman… and it might be you. We hear a lot about the “30-something woman with a title, a salary and no idea what she should do instead.” But what about the woman who already made the decision? The one who didn’t just wonder - she actually did it. She jumped. She left the title. She’s building something between school pickup, a mortgage, and a savings account that’s getting smaller every month. And then there’s that 2 a.m. moment… when everything is quiet and your brain whispers: did I make a terrible mistake? This episode speaks directly to her. Why Brilliant Women Stay Invisible Online? Yes - it's hard to understand.. because You have certifications, years of real conversations, real clients, real impact. Your knowledge is deeply earned - not downloaded from an AI system. And yet… you’re still invisible online. Introducing “What’s Next” — A Visibility Initiative for Women 40+ I created something cool for this woman. For you. Have a listen! What’s Next is a monthly visibility initiative for women over 40 who are building their next chapter. Ready to Be Seen? If you’re building your next chapter and you’re ready for real visibility, here is the application link And if your work supports women in reinvention, entrepreneurship, or career transition - I would love to have you as a partner. DM me or send me an hey@mamawhatsnext.com, and let’s talk. Share This With the Woman Who Already Jumped If this isn’t you, there’s probably a woman in your life who needs to hear this. Send it to her. x If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

    7 min

  6. May 4

    "Ich will nicht im Mittelpunkt stehen - aber jetzt muss ich mich vermarkten." Steven Pressfields Lösung für Sichtbarkeit und authentisches Marketing.

    If you get value from this episode - share it to a friend! Get All Key Founder Strategies & Tools for 2026: Get The Sunday Shift Apply to be featured in “What’s Next - Women 40+ Building Their Next Chapter” In dieser Solo Episode: Wenn sich für dich Selbstpromotion immer noch wie Fremdschämen anfühlt - dann ist das deine Folge. Hier und heute geht es um deine inneren Blockaden, die dich immer wieder stoppen, dir immer wieder im Weg stehen, immer wieder Gründe liefern, warum heute gerade nicht die Zeit dafür ist und welche perfekten Ausreden dein Geist dir liefert, um dich immer wieder vom Wachstum abzuhalten. Ganz besonders, wenn wir ein Business gründen und aufbauen ist erforderlich, dass wir darüber reden, es bewerben, vermarkten - und doch fällt das so vielen Frauen schwer, besonders wenn wir aus 9-5 Jobs kommen, wo das irgendwie nie gefragt war. Und erst recht, wenn Marketing und Sichtbarkeit nie ein Thema waren. Eine wundervolle Hilfestellung zum Thema findet sich im Buch "The Art of War" von Steven Pressfield. Dort steht: Was uns davon abhält, kreativ zu sein, sind wir selber. Wir sabotieren uns selber. Er erklärt im Buch, wie wir unseren inneren Feind kennenlernen, der uns blockiert, unsere Arbeit sabotiert und wissen am Ende, wie wir ihn besiegen, wie wir ihn loswerden und frei werden. In dieser Folge von „Mama Whats Next“ setze ich mich mit dem Thema auseinander, wie Gründerinnen authentisches Marketing aufbauen und wie man als Frau über 40, die ihre Karriere neu ausrichtet, sichtbar wird. Ich spreche darüber, warum innerer Widerstand – diese heimtückische psychologische Barriere – selbst erfahrene Beraterinnen und Unternehmerinnen oder eben neue Gründerinnen davon abhält, ihre kreativen oder service-basierten Unternehmen zu bewerben und vermarkten. Ich spreche darüber wie Steven Pressfields „The War of Art“ alles verändert - wenn man es zulässt. Themen rund um die Sichtbarkeit für Frauen über 40 Wie wird man sichtbar? Ich vs das Produkt und warum man sich nicht identifizieren sollte damit Überwinden von Blockaden um sichtbarer zu werden, indem man fragt: „Was müssen meine Kunden heute hören?“, statt „Bin ich perfekt?“ Widerstand signalisiert Wachstum (genau dort müssen wir hin) wenn du an deiner beruflichen Neuorientierung und Portfolio-Karriere arbeitest Persönliches Branding durch authentisches Storytelling aufbauen, das Resonanz und Vertrauen schafft. Perfekt für: Gründerinnen, Mütter, die ein Unternehmen gründen, Coaches, Therapeutinnen, die ihre Karriere neu ausrichten – und alle, die eine sinnvolle, dienstleistungsorientierte Arbeit aufbauen, aber bei der Selbstvermarktung und der Sichtbarkeit ihres Unternehmens feststecken. Wenn du eine Frau über 40 bist, die bereit ist, innere Blockaden abzubauen und das richtige Publikum zu erreichen, ist dies die richtige Folge. Ressourcen Lektüre - „The War of Art“ von Steven Pressfield (Amazon-Link) Arbeite mit mir: Als Brand- und Sichtbarkeitsstrategin helfe ich Frauen über 40 dabei, die Geschichte ihres nächsten Lebensabschnitts zu erzählen, damit die richtigen Leute „Ja“ sagen. Wenn du ready bist, weisst du, wo du mich findest! hey@mamawhatsnext.com – melde dich einfach. I’m building something new- a free weekly feature showcasing women 40+ building their next chapter and connecting them with visibility opportunities (podcasts, collaborations, etc.) Apply to be featured in “What’s Next - Women 40+ Building Their Next Chapter” If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk. Mentioned in this episode: newsletter signup 2026 The Sunday Shift Newsletter SunnyChapteredit Brand Story Sessions

    14 min

  7. Apr 29

    My Inner critic almost ruined everything. Steven Pressfield's War of Art saved it. Why female entrepreneurs struggle with visibility & self-marketing

    If you got value from this episode - share it with a friend who needs to hear it! Get The Sunday Shift - Learn how to build authentic visibility Ready to be found online? work with me and start your Sunny Chapter Edit In this solo episode: In this episode of Mama Whats Next, I dive into building visibility for women founders and how to become visible as a woman over 40 reinventing her career. Discover why inner resistance - that sneaky psychological barrier, yes, stops even an experienced consultant and entrepreneur or new female founder from promoting their creative or service-based businesses, and how Steven Pressfield's The War of Art changes everything. Key Takeaways for Women over 40How to become visible? Stop identifying as the product and serve your people instead.Overcome visibility blocks by asking: "What do my people need to hear today?" not "Am I perfect?"Resistance signals growth (this is where our creator wants us to be): So lean in when building for your career reinvention and portfolio careerBuild personal branding through authentic storytelling that creates resonance and trust Perfect ForFemale founders, mom founders, coaches, therapists in career reinvention - and anyone building meaningful, service-based work but stuck on self-promotion and business visibility. If you're a woman over 40 ready to dismantle inner blocks and reach the right audience, this is your episode. ResourcesRead The War of Art by Steven Pressfield (Amazon Link)Work with me: Brand & Visibility Strategist helping women over 40 tell their next chapter story so the right people say yes. If you're ready for more, I'm here.. hey@mamawhatsnext.com - just reach out. If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk. Mentioned in this episode: The Sunday Shift Newsletter

    20 min

  8. Apr 24

    Female Founders over 40 are the new entrepreneurial superpower & with 9-Figure Tech Company + 6 Kids Aimee Rickabus Explains Why Women Over 40 Are the Ultimate CEOs

    If you got value from this episode - please send it to a friend! Sign up for the newsletter "Your Next Chapter. Meaningful. Free. Finally Yours." Turn Your Next Chapter Into Visible, Meaningful Work: work with me and start your Sunny Chapter Edit In today's episode: When a high school counsellor laughed at her ambitions, she didn't shrink. She decided to prove him wrong. And she's been doing exactly that ever since. This week I'm sitting down with Aimee Rickabus, CEO of a nine-figure tech company, mum of six, author and host of The Manage Her podcast. And what I love most about this conversation is not what she's built, though that is genuinely impressive. It's how she thinks about what we do as women, as mothers, as builders of businesses and families and lives. Because Aimee makes something really clear that I think a lot of us need to hear right now. Everything you are already doing, managing the calendars, the chaos, the people, the systems, the invisible labor that holds everything together, that is leadership. That is high level skilled work. And we have been doing it our whole lives without ever giving ourselves credit for it. We talk about what it really takes to build a business as a mom entrepreneur in your next chapter without burning yourself out. We talk about presence, technology boundaries, breaking the patterns we picked up from our mothers that no longer serve us. We talk about why working for yourself as a woman over 40 might actually be the move that finally gives you the balance you've been chasing. And we talk about the invisible pressure women carry and how to start putting it down. This one is for you if you are in your 40s or beyond and you are rebuilding, reinventing or figuring out what your next chapter even looks like. If you are tired of hiding the real parts of your life and you are ready to build something visible, something meaningful, something that actually works for your real life as a woman and a mother. What you'll take away: Motherhood is leadership and it's time we owned it with the language to matchPresence over hustle, one focused hour beats trying to do everything at once every single timeSelf management comes before everything else, you cannot lead a business or a family running on emptyTech boundaries are not optional, they are how you protect your attention, your relationships and your sanityYour next chapter business works best when it fits your real life season not someone else's version of successThe invisible work you have been doing your whole life is exactly the skill set that makes you a powerful entrepreneur women over 40 CEOs/mom boundaries tech/women ceo stories/business strategies for women/women entrepreneurship stories/holistic business marketing Our Guest: Aimee Rickabus is an entrepreneur, author, and podcast host dedicated to redefining women’s leadership. As the author of The Manage Her and host of the podcast by the same name, she highlights how the invisible labor women perform every day translates into systems thinking, problem solving, and leadership skills that transform business and community. Aimee is also CEO of Tomahawk Information Solutions, a woman- and minority-owned technology company. A mother of six and lifelong advocate for women, she inspires audiences to see their potential not just as professionals, but as whole, powerful individuals. Aimee Rickabus - Instagram The Manage Her Book on Amazon Website || Book || Instagram || Podcast ABOUT MEL: I'm Mel, a visibility and brand strategist helping women over 40 tell the story of their next chapter in a way that makes the right people say yes. At SunnyChapter.com I work with women who are rebuilding, reinventing, or expanding through freelance, business, or portfolio careers and who need to become visible to make it happen. I'm also solo parent who's built a portfolio career across multiple companies and contract roles because that feels like the safest, freest and happiest option for me. And I'm an introvert who had to teach myself video because hiding in the background isn't an option anymore. If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk. Mentioned in this episode: The Sunday Shift Newsletter

    1h 17m
See All (95)

Ratings & Reviews

5
out of 5
2 Ratings

About

Not another business podcast. This is about women reinventing their careers and building visibility as they are building what’s next through service-based holistic and somatic businesses, often after a major life transition - and need to become visible to do it. So.. you've decided to take the leap, you're building, creating and ready for take-off but no idea how to start telling your story? How to communicate what you do clearly. How to get visible online. Then this podcast helps. Each week I sit down with women in business who turned their next chapter into visible, meaningful work - and found a way to be seen without losing themselves in the process. I’m Mel, a visibility and brand strategist helping women over 40 tell the story of their next chapter - in a way that makes the right people say yes. I spent 20 years in brand marketing and CSR - working with the likes of Breitling, Davidoff, Baileys. Yet - when it came to promoting myself - I froze. I did the work, I believed in the work, and then at the last moment I hid the author. The microphone was my cure. And I can help you get there too. I'm a mama with a little girl in primary school. I've built a portfolio career across brand consulting and people marketing because that feels like the most fulfilling option for me. I'm also an introvert who had to teach myself video because hiding in the background isn't an option anymore. Join us as I talk to women transitioning from employee to holistic entrepreneur about building a somatic or healing business. Learn how to market yourself, build business visibility and grow a holistic practice that respects your capacity as a mother. PS. Stop asking for permission, write your own playbook. Your Way Works (Even if it doesn’t look like everyone else’s). Bilingual podcast: Ein Teil der Episoden ist in Deutsch und auch hier spreche ich mit Frauen zu diesen Themen: Holistic Business, Sichtbarkeit und Selbstmarketing. What's Next: Subscribe and follow the podcast! Start with the Sunday Shift - and learn how to build authentic visibility https://mamawhatsnext.com/edit Contact Us: hey@mamawhatsnext.com

Information

You Might Also Like