Master Your Market

Chris Ashmore Media
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Master Your Market

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients. In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries. Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders. He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards. www.chrisashmore.media

  1. We all have a personal brand. Is yours working for you? – Jane Anderson

    MAR 3

    We all have a personal brand. Is yours working for you? – Jane Anderson

    If a strong personal brand helps establish credibility, trust, and business success, how do you get it right? Jane Anderson is a sought-after thought leadership expert, helping consultants, advisors, and entrepreneurs craft powerful personal brands that attract opportunities and drive business success. She’s the author of 13 books on personal branding, marketing, influence, sales and strategic communication. Consistency in branding and content, she says, builds trust, influence, and long-term success. Trust and credibility are built through sustained, high-quality content efforts over time. MORE INFORMATION Jane Anderson https://jane-anderson.com.au/  Chris Ashmore Media https://chrisashmore.media/  See omnystudio.com/listener for privacy information.

    17 min
  2. Why you have to be great at marketing — Allan Dib

    11/11/2024

    Why you have to be great at marketing — Allan Dib

    Do you — like a lot of business owners — take a scatter-gun approach to marketing? And do your results reflect that? Allan Dib spent 10 years trying to work it all out himself, and came up with the 1-page marketing plan. He’s written an Amazon best-seller on it, changing the way more than a million businesses globally do marketing. Allan shares with me his insights on common marketing mistakes business owners make, especially the urge to appeal to everyone rather than focusing on a niche. In this episode we cover: Understand Your Audience: Narrow down your niche for a more impactful marketing strategy and to connect deeply with your audience. Target Your Market: Define and prioritise a specific audience to maximise your marketing impact and engagement. Be Consistent and Present: Show up consistently in your marketing channels to build trust and maintain audience engagement over time. Get Comfortable Selling: Embrace selling as essential to building your business, and present your offerings confidently to your audience. Outsource Low-Value Tasks: Delegate routine tasks to free up time for high-impact activities, boosting productivity and focus. Content Is Key: Share valuable, relevant content consistently to position yourself as a trusted expert in your field. Utilise Social Proof: Showcase testimonials and reviews to build credibility, attract new customers, and reinforce trust. Keep Learning and Improving: Stay updated with marketing trends and continuously refine your approach to stay competitive. MORE INFORMATION Lean Marketing https://leanmarketing.com/ Lean Marketing Podcast https://leanmarketing.com/podcast  1-Page Marketing Plan by Allan Dib  https://amzn.to/44QWMVz Lean Marketing by Allan Dib https://amzn.to/3QTiYsu Chris Ashmore Media https://chrisashmore.media/ See omnystudio.com/listener for privacy information.

    19 min
  3. Knowing is not doing, unlocking peak performance — Andrew May

    10/21/2024

    Knowing is not doing, unlocking peak performance — Andrew May

    Andrew May is a performance coach with a background in psychology, exercise science, and marketing, who works with high-profile clients to enhance their mental fitness, leadership, and performance. Andrew works with elite athletes and serves as the Mental Skills Coach for the Manly Sea Eagles (NRL), professional boxer Tim Tszyu, and the New South Wales Waratahs Rugby Union Team, and has previously worked with the Parramatta Eels. His expertise in human performance is reflected in his interviews on his podcast, Performance Intelligence, with top professionals across various fields, where he has spoken with renowned figures such as Phil Waugh, Tom Trbojevic, Lisa Messenger, Simon Katich, and others. Balancing his professional work with personal interests, Andrew values sustainable approaches to business, fitness, and life, ensuring that his strategies fit into long-term plans. His philosophy revolves around enjoying the process, finding deeper motivation for exercise and personal growth, and maintaining a healthy balance between work and family life. 00:00 Introduction 01:11 Is there a common thread with the success of elite athletes? 03:34 Parallels between elite athletes and those that excel in business and life. 09:08 Andrew’s thoughts on Arnold Schwarzenegger’s take on success. 12:58 Andrew’s work as a performance coach with elite athletes, CEOs and leaders. 18:54 Performance Intelligence podcast — how Andrew does it and why it’s important to him and his brand. 25:39 Andrew’s advice to improving fitness, health and wellbeing. Andrew May https://www.andrewmay.com/ Performance Intelligence podcast https://www.andrewmay.com/all-episodes/ Chris Ashmore Media https://chrisashmore.media/ See omnystudio.com/listener for privacy information.

    34 min
  4. Find your niche, understand your ideal customer — Katrina McCarter

    09/30/2024

    Find your niche, understand your ideal customer — Katrina McCarter

    Katrina McCarter launched an online group-buying site for families, eventually growing it to a community of 150,000 mums before selling it in 2016. Katrina’s success came from forming partnerships rather than relying on paid media. She leveraged collaborative promotions with other businesses, which significantly boosted her newsletter subscribers and cut marketing costs. Katrina has two podcasts. One is 'Marketing to Mums', which has helped her establish an international reputation and open doors to high-profile interviews. Even though she hasn’t recorded her Marketing to Mums podcast in years, it continues to rank in the top 100 of marketing podcasts, demonstrating the lasting impact of quality podcast content can bring. Katrina McCarter https://www.katrinamccarter.com/ Chris Ashmore Media https://chrisashmore.media/ See omnystudio.com/listener for privacy information.

    24 min
  5. The power of vision & purpose — Shannah Kennedy

    09/16/2024

    The power of vision & purpose — Shannah Kennedy

    Shannah Kennedy's journey as a life and business coach began 25 years ago after experiencing severe burnout while working in corporate sports. Her career at the time was her identity, and she had been deeply immersed in the high-paced world of elite sports, managing sponsorships and contracts. However, her health deteriorated due to overworking and a lack of self-care, ultimately leading to chronic fatigue syndrome. This forced her to reflect on her life, especially on her experiences with athletes who struggled with life transitions after their sports careers ended. She realised the importance of having a life plan beyond one's profession. Shannah then decided to become a life coach, initially perceived as an unconventional move. She started her own business from home, focusing on helping people, including athletes, plan for a balanced life and future. Her coaching now includes executive, life, and midlife coaching, emphasising long-term planning, self-awareness, and well-being. Key takeaways Balancing work with varied interests prevents burnout and maintains performance levels. Her coaching promotes long-term planning by aligning goals with values and experiences. Shannah views midlife as a chance for reinvention and new opportunities. She believes in working while prioritising health, hobbies, and meaningful experiences. Shannah markets herself through relationships and books, not paid advertising. Her coaching helps clients envision their future and achieve a purposeful life. Shannah Kennedy https://shannahkennedy.com/ https://www.facebook.com/ShannahKennedyCoaching/ https://www.instagram.com/shannahkennedy/ https://www.linkedin.com/in/shannah-kennedy-8a898b1/ Chris Ashmore Media https://chrisashmore.media/ See omnystudio.com/listener for privacy information.

    27 min
  6. Me, Myself, and My Business: thriving as a “solo pro” — Col Fink

    09/02/2024

    Me, Myself, and My Business: thriving as a “solo pro” — Col Fink

    thriving-as-a-solo-pro

    30 min
  7. We are the masters of our own destiny — Colleen Callander

    08/19/2024

    We are the masters of our own destiny — Colleen Callander

    Colleen Callander’s went from shop floor to top floor at iconic Aussie retailer, Sportsgirl. For several years she was its CEO and also CEO of its parent company, Sussan. All was going well. She had great job she loved and a great career…until she hit a brick wall. She equates herself to a red Ferrari that she never stopped to put air in its tyres or petrol in its tank. Eventually, it stopped working. She’d burnt herself out! She was the serial people pleaser, always saying “yes” to everyone and everything. Now she’s learned the power of “no” and how to set boundaries. Today, Colleen is all about empowering women to lead confidently. Her Mentor Me Women program started as a pandemic project and has since become a powerhouse of inspiration. With two books under her belt, Colleen uses her writing to spread wisdom on leadership and living an extraordinary life. Colleen Callander https://www.colleencallander.com.au/ Chris Ashmore Media https://chrisashmore.media/ See omnystudio.com/listener for privacy information.

    21 min
  8. Up-to-date best practices for content marketing — Moby Siddique

    08/05/2024

    Up-to-date best practices for content marketing — Moby Siddique

    I always thought quality is the bigger winner in the content marketing stakes, but it now even trumps technical SEO. Moby Siddique is a legend in the marketing content space. He’s the CEO of digital marketing and content agency RedPandas and has worked in the industry for close to 20 years. We discuss the best practices to digital content marketing, which he says includes the power of podcasting. He advocates a hub-and-spoke approach to podcasting - the podcast episode itself serves as the hub, and the spokes are the various pieces of content that can be created from that episode. Understand Your Audience's Needs: Always focus on who your content is for and what their pain points are. Tailoring your message to address these concerns makes your marketing more effective. TAKEAWAYS Balance Heart and Head Content. On platforms like LinkedIn, mix personal, relatable content (heart) with informative, expert content (head) to build both credibility and connection with your audience. Consistent Posting Schedule. Maintain a regular posting schedule on social media, aiming for at least three posts per week. Consistency helps in building a strong online presence and keeps your audience engaged. Quality Over Technical SEO. Prioritise creating high-quality content that addresses user queries and provides value. This approach is more effective than relying solely on technical SEO tactics. Leverage AI for Content Creation. Use AI tools like GPT to enhance content creation efficiency. While AI can assist in generating content, it's essential to personaliSe and refine the output to maintain authenticity and engagement.   MORE INFORMATION RedPandas Online Class Upgrade your AI Skills, Impress Your Boss, and Produce Leads & Revenue from AI-Generated Content. https://resources.redpandas.com.au/8-week-ai-content-revenue-masterclass Books Moby mentioned Traction: Get a Grip on Your Business by Gino Hickman https://www.amazon.com.au/Traction-Get-Grip-Your-Business/dp/1936661837 They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan https://www.amazon.com.au/They-Ask-You-Answer-Revolutionary/dp/1119610141/ Chris Ashmore Media https://chrisashmore.media/ See omnystudio.com/listener for privacy information.

    23 min
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About

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients. In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries. Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders. He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards. www.chrisashmore.media

Information

  • Creator
    Chris Ashmore Media
  • Years Active
    2024 - 2025
  • Episodes
    21
  • Rating
    Clean
  • Show Website
    Master Your Market

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