Innovation Unpacked | Mike Boysen

Mike Boysen
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Mike Boysen shares insights into the evolution of First Principles and Jobs-to-be-Done, especially in the age of Generative AI. He makes the previously secret process more accessible new approaches and automated tools that vastly reduce the time, effort, and cost of doing what the large enterprises have been investing in for years. This will be especially interesting for the earlier stage, smaller enterprises, and those investing in them who have always had to rely on a superstar, or guess (or maybe that's the same thing!). So...check it out! www.jtbd.one

  1. 23h ago

    One Integrated Release - or Separate Modules?

    You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math - not slide decks. They are novel where it matters. They are complete enough to run. They are hard to copy. They usually cost a fraction of what you already spend on strategy work. They often find moves your current process will never surface. You get that faster, cheaper, and with a cleaner stop rule than the loop you are in. What do you lose by talking for thirty minutes - besides more time, more cost, and more stress later? My contact info as down below. Integrate vs modularize is a wait-state decision, not a taste decision. List the handoffs. If handoffs dominate, integrate. If teams block each other, modularize. Write the test so the release call isn’t politics in disguise. Free diagnostic: https://whop.com/checkout/plan_zaKpHA59XWEz2Full diagnostic: https://whop.com/checkout/plan_Ce5fQGy5vgD5FJobs-to-be-Done Product Playbook (subscription - each new video adds a new diagnostic tool): * Monthly: https://whop.com/checkout/plan_LfZdKGtspxhno * Annual: https://whop.com/checkout/plan_LqI7CPXeJCrS6 Coaching Session: https://whop.com/checkout/ch_Yqj4lJFboaEIC77/ Book an appointment: Click hereEmail me: mike@pjtbd.comCall me: +1 678-824-2789Join the community: Click hereFollow me on 𝕏: https://x.com/mikeboysenArticles - jtbd.one - De-Risk Your Next Big IdeaResearch - studio.jtbd.one/research Slaying the Sacred Cows of Innovation This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe

    One Integrated Release - or Separate Modules?

  2. 1d ago

    Automate Follow-Ups - or Kill Why You Need Them?

    You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math - not slide decks. They are novel where it matters. They are complete enough to run. They are hard to copy. They usually cost a fraction of what you already spend on strategy work. They often find moves your current process will never surface. You get that faster, cheaper, and with a cleaner stop rule than the loop you are in. What do you lose by talking for thirty minutes - besides more time, more cost, and more stress later? My contact info as down below. Automating follow-ups often scales the chase instead of ending it. Name the missing truth that creates the reminder loop. Kill that cause first. Automate only the residue — not the dysfunction. Free diagnostic: https://whop.com/checkout/plan_6HqiGCe49y0edFull diagnostic: https://whop.com/checkout/plan_viQe0pS3J8zFRJobs-to-be-Done Product Playbook (subscription - each new video adds a new diagnostic tool): * Monthly: https://whop.com/checkout/plan_LfZdKGtspxhno * Annual: https://whop.com/checkout/plan_LqI7CPXeJCrS6 Coaching Session: https://whop.com/checkout/ch_Yqj4lJFboaEIC77/ Book an appointment: Click hereEmail me: mike@pjtbd.comCall me: +1 678-824-2789Join the community: Click hereFollow me on 𝕏: https://x.com/mikeboysenArticles - jtbd.one - De-Risk Your Next Big IdeaResearch - studio.jtbd.one/researchApps - studio.jtbd.one/apps Slaying the Sacred Cows of Innovation This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe

    Automate Follow-Ups - or Kill Why You Need Them?

  3. 2d ago

    Selling a Cost Center - or an Asset That Pays Back?

    You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math - not slide decks. They are novel where it matters. They are complete enough to run. They are hard to copy. They usually cost a fraction of what you already spend on strategy work. They often find moves your current process will never surface. You get that faster, cheaper, and with a cleaner stop rule than the loop you are in. What do you lose by talking for thirty minutes - besides more time, more cost, and more stress later? My contact info as down below. Seat math is a consume story. Assets name payback in the buyer’s job. Before the next enterprise pitch, write whether you’re selling something they use up or something that returns. If you can’t name the yield metric, you’re still a cost center on the page. Free diagnostic: https://whop.com/checkout/plan_PB3s45R5grwceFull diagnostic: https://whop.com/checkout/plan_vlGdkOLWkhR4WJobs-to-be-Done Product Playbook (subscription - each new video adds a new diagnostic tool): * Monthly: https://whop.com/checkout/plan_LfZdKGtspxhno * Annual: https://whop.com/checkout/plan_LqI7CPXeJCrS6 Coaching Session: https://whop.com/checkout/ch_Yqj4lJFboaEIC77/ Is your organization interested in differentiated innovation? The world is changing quickly. If you’re not adapting to those changes, you’re not innovating. Seeking reassurance from consultants fails, nearly always (sometimes they get lucky). I work with organizations who are serious about attacking problems using first principles. Many have been burned once, and they don’t want it to happen again. Is that you? (my availability is limited). Book an appointment: Click hereEmail me: mike@pjtbd.comCall me: +1 678-824-2789Join the community: Click hereFollow me on 𝕏: https://x.com/mikeboysenArticles - jtbd.one - De-Risk Your Next Big IdeaResearch - studio.jtbd.one/research Slaying the Sacred Cows of Innovation This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe

    Selling a Cost Center - or an Asset That Pays Back?

  4. 4d ago

    Cut a Feature - or Delete a Buying Step First?

    You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math - not slide decks. They are novel where it matters. They are complete enough to run. They are hard to copy. They usually cost a fraction of what you already spend on strategy work. They often find moves your current process will never surface. You get that faster, cheaper, and with a cleaner stop rule than the loop you are in. What do you lose by talking for thirty minutes - besides more time, more cost, and more stress later? My contact info as down below. Adding a feature to a dead step makes the dead step prettier — not shorter. Before the next roadmap add, map the buying journey and delete theater handoffs. Cut the step first. Feature second, only if the path still needs it. Free diagnostic: https://whop.com/checkout/plan_hODS3avqLzZLYFull diagnostic: https://whop.com/checkout/plan_r4vDl39G34IjVJobs-to-be-Done Product Playbook (subscription - each new video adds a new diagnostic tool): * Monthly: https://whop.com/checkout/plan_LfZdKGtspxhno * Annual: https://whop.com/checkout/plan_LqI7CPXeJCrS6 Coaching Session: https://whop.com/checkout/ch_Yqj4lJFboaEIC77/ Is your organization interested in differentiated innovation? The world is changing quickly. If you’re not adapting to those changes, you’re not innovating. Seeking reassurance from consultants fails, nearly always (sometimes they get lucky). I work with organizations who are serious about attacking problems using first principles. Many have been burned once, and they don’t want it to happen again. Is that you? (my availability is limited). Book an appointment: Click hereEmail me: mike@pjtbd.comCall me: +1 678-824-2789Join the community: Click hereFollow me on 𝕏: https://x.com/mikeboysenArticles - jtbd.one - De-Risk Your Next Big IdeaResearch - studio.jtbd.one/research Slaying the Sacred Cows of Innovation This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe

    Cut a Feature - or Delete a Buying Step First?

  5. 4d ago

    Is the Wrong Stakeholder Owning the Upside?

    You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math - not slide decks. They are novel where it matters. They are complete enough to run. They are hard to copy. They usually cost a fraction of what you already spend on strategy work. They often find moves your current process will never surface. You get that faster, cheaper, and with a cleaner stop rule than the loop you are in. What do you lose by talking for thirty minutes - besides more time, more cost, and more stress later? My contact info as down below. Features that improve the wrong stakeholder’s scorecard feel like progress and still miss the job. Name who captures the upside and who eats the downside. If that isn’t the person who can finish the outcome, you’re funding misaligned wins — fix ownership before the next release. Free diagnostic: https://whop.com/checkout/plan_vAWZsuNh16Z8GFull diagnostic: https://whop.com/checkout/plan_qxjPWIOecFtHEJobs-to-be-Done Product Playbook (subscription - each new video adds a new diagnostic tool): * Monthly: https://whop.com/checkout/plan_LfZdKGtspxhno * Annual: https://whop.com/checkout/plan_LqI7CPXeJCrS6 Coaching Session: https://whop.com/checkout/ch_Yqj4lJFboaEIC77/ Book an appointment: Click hereEmail me: mike@pjtbd.comCall me: +1 678-824-2789Join the community: Click hereFollow me on 𝕏: https://x.com/mikeboysenArticles - jtbd.one - De-Risk Your Next Big IdeaResearch - studio.jtbd.one/research Slaying the Sacred Cows of Innovation This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe

    Is the Wrong Stakeholder Owning the Upside?

  6. 5d ago

    Should Every Roadmap Claim Wear a Label?

    You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math - not slide decks. They are novel where it matters. They are complete enough to run. They are hard to copy. They usually cost a fraction of what you already spend on strategy work. They often find moves your current process will never surface. You get that faster, cheaper, and with a cleaner stop rule than the loop you are in. What do you lose by talking for thirty minutes - besides more time, more cost, and more stress later? My contact info as down below. Unlabeled claims are how soft certainty becomes funded work. Put Fact, Guess, or Hunch on every material roadmap claim before the steering meeting ends. If you can’t label it, you don’t get to accelerate it like proof. Free diagnostic: https://whop.com/checkout/plan_Nkn5QRq9M72K3Full diagnostic: https://whop.com/checkout/plan_W9m3oQJqNVlm5Jobs-to-be-Done Product Playbook (subscription - each new video adds a new diagnostic tool): * Monthly: https://whop.com/checkout/plan_LfZdKGtspxhno * Annual: https://whop.com/checkout/plan_LqI7CPXeJCrS6 Coaching Session: https://whop.com/checkout/ch_Yqj4lJFboaEIC77/ Book an appointment: Click hereEmail me: mike@pjtbd.comCall me: +1 678-824-2789Join the community: Click hereFollow me on 𝕏: https://x.com/mikeboysenArticles - jtbd.one - De-Risk Your Next Big IdeaResearch - studio.jtbd.one/research Slaying the Sacred Cows of Innovation This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe

    Should Every Roadmap Claim Wear a Label?

  7. Sep 25

    4 Strategy Traps That Look Smart and Still Fail

    You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math - not slide decks. They are novel where it matters. They are complete enough to run. They are hard to copy. They usually cost a fraction of what you already spend on strategy work. They often find moves your current process will never surface. You get that faster, cheaper, and with a cleaner stop rule than the loop you are in. What do you lose by talking for thirty minutes - besides more time, more cost, and more stress later? My contact info is down below. You absolutely do not need Venture Proof. You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame. That is a real choice. Stay there if it still works for you. If you do want help, here is what I sell. I deliver strategies you can kill with math - not slide decks. They are novel where it matters. They are complete enough to run. They are hard to copy. They usually cost a fraction of what you already spend on strategy work. They often find moves your current process will never surface. You get that faster, cheaper, and with a cleaner stop rule than the loop you are in. What do you lose by talking for thirty minutes - besides more time, more cost, and more stress later? My contact info as down below. Some strategy picks fail because they’re incomplete — not because the slides weren’t clever. Walk four traps that look sophisticated (automation on junk, ownership sinks, masterpiece builds, platform postponement) and mark which one your live bet is wearing before capital moves. Free diagnostic: https://whop.com/checkout/plan_8eCR3e88ElWt0Full diagnostic: https://whop.com/checkout/plan_m8ODBhmnkne3QJobs-to-be-Done Product Playbook (subscription - each new video adds a new diagnostic tool): * Monthly: https://whop.com/checkout/plan_LfZdKGtspxhno * Annual: https://whop.com/checkout/plan_LqI7CPXeJCrS6 Coaching Session: https://whop.com/checkout/ch_Yqj4lJFboaEIC77/ Book an appointment: Click hereEmail me: mike@pjtbd.comCall me: +1 678-824-2789Join the community: Click hereFollow me on 𝕏: https://x.com/mikeboysenArticles - jtbd.one - De-Risk Your Next Big IdeaResearch - studio.jtbd.one/research Slaying the Sacred Cows of Innovation This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe

    4 Strategy Traps That Look Smart and Still Fail

  8. Sep 24

    Why Sticky Notes Aren't a Real Job Map

    A photo of sticky notes is not a job map. Clusters don’t ship outcomes. Write the chronological steps of the job before you fund the idea with the most votes. If you can’t name the sequence, you’re still in ideation theater. Free diagnostic: https://whop.com/checkout/plan_TWss6zVDFmeI0Full diagnostic: https://whop.com/checkout/plan_SAVQgVKweFh2jJobs-to-be-Done Product Playbook (subscription - each new video adds a new diagnostic tool): * Monthly: https://whop.com/checkout/plan_LfZdKGtspxhno * Annual: https://whop.com/checkout/plan_LqI7CPXeJCrS6 Coaching Session: https://whop.com/checkout/ch_Yqj4lJFboaEIC77/ Is your organization interested in differentiated innovation? The world is changing quickly. If you’re not adapting to those changes, you’re not innovating. Seeking reassurance from consultants fails, nearly always (sometimes they get lucky). I work with organizations who are serious about attacking problems using first principles. Many have been burned once, and they don’t want it to happen again. Is that you? (my availability is limited). Book an appointment: Click hereEmail me: mike@pjtbd.comCall me: +1 678-824-2789Join the community: Click hereFollow me on 𝕏: https://x.com/mikeboysenArticles - jtbd.one - De-Risk Your Next Big IdeaResearch - studio.jtbd.one/researchApps - studio.jtbd.one/apps Slaying the Sacred Cows of Innovation This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe

    Why Sticky Notes Aren't a Real Job Map
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About

Mike Boysen shares insights into the evolution of First Principles and Jobs-to-be-Done, especially in the age of Generative AI. He makes the previously secret process more accessible new approaches and automated tools that vastly reduce the time, effort, and cost of doing what the large enterprises have been investing in for years. This will be especially interesting for the earlier stage, smaller enterprises, and those investing in them who have always had to rely on a superstar, or guess (or maybe that's the same thing!). So...check it out! www.jtbd.one

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