Paul Green's 5 min Monday Motivation

Paul Green
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Make listening to this part of your weekly routine. Five minutes filled with news and growth tips for members of Paul Green's MSP Marketing Edge.

  1. 5D AGO

    The myth of multitasking

    I know, I know... you genuinely can do 15 things at once. You can have a YouTube on in the background getting marketing advice while you're closing tickets in your PSA, while you're upgrading a laptop, while you're eating a sandwich, while you're shooting aliens on your PS5. Just because you can do all these things at once doesn't mean that you should. Because I genuinely believe, after years of trying it myself, that multitasking is a myth. Let's explore this. Paul's 5 min Monday Motivation for 16th February 2026

    4 min

  2. FEB 9

    Moving from being a tech to a leader

    There comes a point in every MSP owner's career when you realise that the business will never grow past a certain size if you remain as the senior tech person. You have MUCH more value to offer as the leader of the business than you do being a tech. But I do know that this is potentially a very difficult decision for you to make. Let's explore why letting go of the tech is a watershed moment for every MSP. Paul's 5 min Monday Motivation for 9th February 2026

    8 min

  3. FEB 2

    The BIG LinkedIn change

    LinkedIn's quietly rolled out a major change called 360Brew. And while most people are ignoring it, it’s a signal of where LinkedIn is heading next. It’s a shift in how LinkedIn connects posts, profiles, comments, expertise, and engagement into one big picture of who you are and what you’re known for. I believe this is important for MSPs because it affects who sees your content, how you’re understood, and whether or not LinkedIn treats you like a trusted voice. In today's Monday Motivation, we'll dive into the major changes and how they affect what you're doing. Paul's 5 min Monday Motivation for 2nd February 2026

    5 min

  4. JAN 26

    Get your ICP right

    Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble is when I ask most MSPs what their ICP is, they say "anyone with 5+ users and a wallet". That's completely missing the power of having a tight and focused ICP. Let's look at what you need instead, in today's Monday Motivation.  Paul's 5 min Monday Motivation for 26th January 2026.

    5 min

  5. JAN 19

    Become the standout MSP in your area

    One of the hardest marketing questions for any MSP to answer is: "Why the prospect would choose you and not one of your competitors?". The real question I'm asking is "what is your USP; your unique selling proposition?". The vast majority of MSPs I speak to have no idea about this. And that's why I'm running a short live programme just for MSP Marketing Edge members that starts next week. There's zero cost to you, but join me if you want to become the standout MSP in your area.  All the details are in today's Monday Motivation. Paul's 5 min Monday Motivation for 19th January 2026

    6 min

  6. JAN 12

    How to use our content to target a vertical

    Targeting a vertical is a really smart thing to do with your marketing. When you operate within a vertical, it's easier to know WHO to target, WHERE to find them, and HOW to make your marketing relevant to them. Having a vertical accelerates your marketing. And did you know you can easily use the MSP Marketing Edge content to do this? Let's explore how to do that in today's Monday Motivation. Paul's 5 min Monday Motivation for 12th January 2026

    6 min

  7. JAN 5

    Let's make 2026 an amazing year for you

    Okay, so I'm a little late to the party, but happy New Year! What are your big plans this year? What do you most want to achieve? What do you want to do with your business to make sure that you can live the lifestyle that you most want to live? I reckon this could be a fantastic year for you. And I'm honoured to be a part of your journey. Let's talk today about the areas that I believe you need to focus on with your marketing this year. Paul's 5 min Monday Motivation for 5th January 2026

    6 min

  8. 12/29/2025

    The most dangerous type of procrastination

    Happy inbetween week. I'm hoping to get an important message to you today about what I believe is the most dangerous form of procrastination for MSPs. I see it all the time where the MSPs I work with are busy, but they're busy doing the wrong things. What are the wrong things? And what should you be doing instead? Let's explore this in the next five minutes. Paul's 5 min Monday Motivation for 29th December 2025

    6 min
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Make listening to this part of your weekly routine. Five minutes filled with news and growth tips for members of Paul Green's MSP Marketing Edge.

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