Marketing in the Age of AI

Emanuel Rose
  • 5.0 (12)
  • Marketing

Empower Your Business at the Intersection of Technology and Authenticity Welcome to the dawn of a new era in marketing—a world where artificial intelligence merges seamlessly with human creativity to forge unparalleled customer connections. “Marketing in the Age of AI” with Emanuel Rose is your gateway to mastering this frontier. Who We Speak To: Leadership is a journey of constant evolution and learning. Tailored for CEOs, Founders, Principals, and CMOs, this podcast serves as the compass for navigating the ever-changing marketing landscape with intelligence and authenticity.

  1. 🏦 How AI-Native Insurers Turn Trust & UX Into Better Unit Economics | Featuring Juan Garcia 🤖

    2d ago

    🏦 How AI-Native Insurers Turn Trust & UX Into Better Unit Economics | Featuring Juan Garcia 🤖

    Episode Overview: What happens when you rebuild insurance from the ground up as an AI-native company? In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Juan Garcia, cofounder and co-CEO of Tuio, a fully digital insurer using AI to automate over 80% of customer interactions and 85% of simple claims. Juan shares how AI isn’t just cutting costs—it’s improving customer trust, speeding up service, and creating better unit economics. From AI-powered customer support to GEO (Generative Engine Optimization) and synthetic personas, this conversation offers a fascinating look at how AI-native businesses are rethinking growth. What You’ll Learn: ✅ How AI can improve customer trust instead of hurting it ✅ Why speed, empathy, and consistency matter in AI support ✅ How Tuio automated 80%+ of customer interactions ✅ Why some workflows should still stay human-led ✅ How AI-native businesses improve unit economics ✅ The difference between demographic and psychographic targeting ✅ Why digital-first customers behave differently ✅ How GEO is changing customer acquisition ✅ How synthetic personas improve AI marketing performance ✅ Why ICP depth matters more in the AI era Featured Guest: Juan Garcia is the cofounder and co-CEO of Tuio, a 100% digital AI-native insurer based in Spain. He combines product strategy, growth discipline, and design thinking to build modern insurance experiences centered around trust, speed, and exceptional customer experience. Under Juan’s leadership, Tuio has grown from a startup to a multimillion-euro company backed by major investors, expanding across home, life, pet, car, and travel insurance. Connect with Juan Garcia: https://www.linkedin.com/in/juanga2/ Episode Highlights: 🔹 Why Tuio’s AI assistant increased customer satisfaction scores 🔹 The surprising reason customers prefer AI in some support situations 🔹 Which insurance workflows remain human-only 🔹 Building AI systems around real customer needs 🔹 How Google Search still drives bottom-funnel conversions 🔹 Why Facebook and YouTube matter for mid and top funnel 🔹 GEO becoming a major acquisition channel 🔹 ChatGPT now driving meaningful customer acquisition 🔹 Using Amazon gift cards to collect real LLM search behavior 🔹 Building synthetic personas from AI conversations for better marketing Connect and Explore More: 🌐 Connect with Emanuel Rose: Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📚 Further Reading & Resources: Companion Blog Post:https://emanuelrose.com/how-ai-native-insurers-turn-trust-and-ux-into-unit-economics/ Book — Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 👍 Like this video if you found it valuable 💬 Comment below: Would you trust an AI agent to handle your insurance claims or customer support? 🔔 Subscribe for more conversations on AI, marketing strategy, automation, and business growth 📢 Share this episode with founders, marketers, CX leaders, and AI innovators exploring AI-native business models #MarketingInTheAgeOfAI #AINative #InsurTech #ArtificialIntelligence #CustomerExperience #GEO #AIMarketing #DigitalTransformation #CustomerSupport #BusinessGrowth #UnitEconomics

    23 min
  2. 🩺 How MedComms Leaders Turn AI Into a Patient-Centric Advantage | Featuring Jason Willis-Lee 🤖

    2d ago

    🩺 How MedComms Leaders Turn AI Into a Patient-Centric Advantage | Featuring Jason Willis-Lee 🤖

    Episode Overview: AI is transforming healthcare communications—but the biggest opportunity isn’t replacing humans. It’s helping medcomms leaders work faster while keeping patient trust, clarity, and empathy at the center. In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Jason Willis-Lee, a medcomms specialist and audience-building strategist, to discuss how AI is reshaping medical translation, patient communication, and clinical research workflows. Together, they explore how healthcare organizations can use AI to improve efficiency while preserving the human expertise required for ethical, patient-centered communication. What You’ll Learn: ✅ How AI is changing medical communications and translation ✅ Why AI commoditizes the middle but not premium expertise ✅ What linguistic validation means in clinical research ✅ Why human review remains essential in healthcare communication ✅ How AI improves productivity in high-complexity workflows ✅ The importance of confidentiality when using LLMs in healthcare ✅ How AI tools can improve patient engagement and retention ✅ Why hybrid AI + human systems outperform AI-only workflows ✅ How healthcare teams can prepare for AI-driven transformation Featured Guest: Jason Willis-Lee is a medcomms specialist, language expert, and audience-building strategist with 26 years of experience translating clinical science for patients, clinicians, and global stakeholders. With clinical training from Bristol Medical School and extensive experience in clinical trial communication, Jason helps organizations improve recruitment, retention, and engagement through clearer, more effective communication. Connect with Jason Willis-Lee: https://www.linkedin.com/in/entrepreneurialtranslator/ Episode Highlights: 🔹 Why AI raises the floor—but humans raise the ceiling 🔹 The hidden complexity of translating medical concepts across 20–40 languages 🔹 Why “conceptual equivalence” matters more than word-for-word translation 🔹 How Claude and NotebookLM improve medcomms workflows 🔹 Why 30% of most workdays is still wasted on repetitive clicking 🔹 Using AI to speed up reports, research, and presentations 🔹 How apps may compress 6–12 week workflows into hours 🔹 The growing importance of patient-centric research 🔹 Why trust and human judgment remain critical in healthcare AI Connect and Explore More: 🌐 Connect with Emanuel Rose: Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📚 Further Reading & Resources: Companion Blog Post:https://emanuelrose.com/how-medcomms-leaders-turn-ai-into-a-patient-centric-advantage/ Book — Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 👍 Like this video if you found it valuable 💬 Comment below: How do you see AI improving patient communication while preserving trust? 🔔 Subscribe for more conversations on AI, healthcare innovation, and business strategy 📢 Share this episode with healthcare leaders, medcomms professionals, and AI innovators #MarketingInTheAgeOfAI #MedicalCommunications #HealthcareAI #ArtificialIntelligence #PatientEngagement #ClinicalResearch #MedComms #AIMarketing #DigitalHealth #BusinessInnovation

    24 min
  3. 🧠 How to Turn Subconscious Mindstates Into a Measurable AI Edge | Featuring Will Leach 🤖

    2d ago

    🧠 How to Turn Subconscious Mindstates Into a Measurable AI Edge | Featuring Will Leach 🤖

    Episode Overview: What if the biggest advantage in AI-powered marketing isn’t better prompts—but better psychology? In this episode of Marketing in the Age of AI, Emanuel Rose sits down with behavioral marketing expert Will Leach to explore how subconscious decision-making shapes customer behavior and how businesses can use AI to align messaging with the emotional drivers behind every purchase. Will breaks down his Mindstate framework, showing how goals, fears, motivations, and cognitive biases influence buying decisions. The conversation also explores Bevy, his AI-powered behavioral intelligence platform that helps brands simulate how customers think, feel, and decide—turning customer psychology into a measurable competitive advantage. What You’ll Learn: ✅ Why most buying decisions happen at the subconscious level ✅ What the Reticular Activating System (RAS) means for marketers ✅ How customer goals and fears shape purchasing behavior ✅ The 3-step Mindstate model for better messaging ✅ Why emotional conviction drives conversions ✅ How AI can simulate customer psychology ✅ How Bevy helps brands test messaging and product decisions ✅ Why deeper ICP development improves AI outputs ✅ How behavioral intelligence creates stronger campaigns Featured Guest: Will Leach is the founder and CEO of Mindstate Group and author of Marketing to Mindstates. He teaches behavioral marketing at SMU’s Cox School of Business and Texas A&M’s Applied Behavioral Economics program. With more than 25 years of experience in market research and behavioral science, Will helps brands understand how customers actually think and feel so they can create messaging that drives action. Connect with Will Leach: https://www.linkedin.com/in/will-leach/ Episode Highlights: 🔹 Why humans make roughly 35,000 decisions per day 🔹 Understanding the subconscious filter that blocks most marketing 🔹 How tire marketing explains behavioral psychology 🔹 Why B2B buying is still deeply emotional 🔹 The role of fear, motivation, and risk framing in decision-making 🔹 How AI can become a behavioral strategist—not just a chatbot 🔹 Why customer service calls contain hidden psychological gold 🔹 Using AI to simulate real customer conversations at scale 🔹 Why better psychological inputs create better AI outputs Connect and Explore More: 🌐 Connect with Emanuel Rose: Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📚 Further Reading & Resources: Companion Blog Post:https://emanuelrose.com/how-to-turn-subconscious-mindstates-into-a-measurable-ai-edge/ Book — Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 👍 Like this video if you found it valuable 💬 Comment below: How much of your marketing strategy accounts for customer psychology? 🔔 Subscribe for more conversations on AI, behavioral marketing, and business growth 📢 Share this episode with marketers, founders, and business leaders exploring AI-powered customer insights #MarketingInTheAgeOfAI #BehavioralMarketing #Mindstates #ArtificialIntelligence #CustomerPsychology #AIMarketing #MarketingStrategy #BehavioralScience #CustomGPT #BusinessGrowth

    22 min
  4. 🌐 Web Presence Intelligence: Winning AI-Driven Discovery with Human-Centered Content 🤖

    2d ago

    🌐 Web Presence Intelligence: Winning AI-Driven Discovery with Human-Centered Content 🤖

    Episode Overview: Search is changing fast, but strong digital visibility still comes down to trust, relevance, and authority. In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Stefan Bajaio, digital marketing veteran and cofounder of Conductor, to discuss how businesses should think about SEO, GEO, AEO, and AI-driven discovery. Stefan introduces the concept of Web Presence Intelligence (WPI)—a broader approach to visibility that focuses less on rankings and more on how your brand appears across search engines, AI platforms, social channels, forums, and publisher sites. The conversation highlights why AI isn’t replacing marketing fundamentals and why authentic, human-driven content matters more than ever. What You’ll Learn: ✅ Why chasing LLM rankings is the wrong strategy ✅ The difference between rankings, mentions, citations, and references ✅ What Web Presence Intelligence (WPI) means for modern marketers ✅ Why traditional SEO fundamentals still matter in the AI era ✅ How AI and search engines evaluate authority and trust ✅ Why bio pages and authorship matter more than ever ✅ How to create content AI can amplify instead of replace ✅ Why unique data and expertise are your real competitive advantage ✅ How smaller brands can compete against larger competitors in AI search Featured Guest: Stefan Bajaio is a digital marketing strategist and an original cofounder of Conductor, where he spent 14 years helping enterprise SEO teams and Fortune 500 brands improve search visibility. With over 25 years in digital marketing, Stefan now leads VibeLogic, helping businesses understand how they appear across traditional search and AI-driven discovery platforms—and turning that visibility into measurable growth. Connect with Stefan: https://www.linkedin.com/in/stephanbajaio/ Episode Highlights: 🔹 Why SEO, GEO, and AEO are all evolving rapidly 🔹 Why LLM “rankings” don’t function like Google rankings 🔹 How mentions and citations are becoming critical trust signals 🔹 The importance of solving real customer problems with content 🔹 Why marketers must think beyond their own website 🔹 Using AI to turn static content into interactive experiences 🔹 Why service providers need stronger bio and leadership pages 🔹 How AI content without human expertise quickly becomes “slop” 🔹 Why authentic expertise is becoming a premium asset online Connect and Explore More: 🌐 Connect with Emanuel Rose: Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📚 Further Reading & Resources: Companion Blog Post:https://emanuelrose.com/web-presence-intelligence-leading-through-ai-driven-discovery/ Book — Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 👍 Like this video if you found it helpful 💬 Comment below: How is AI changing your approach to SEO and digital visibility? 🔔 Subscribe for more conversations on AI, search, digital marketing, and business growth 📢 Share this episode with marketers, founders, and business leaders navigating AI-driven discovery #MarketingInTheAgeOfAI #WebPresenceIntelligence #SEO #GEO #AEO #ArtificialIntelligence #DigitalMarketing #SearchMarketing #AISEO #ContentStrategy #BrandVisibility

    27 min
  5. 🚀 AI Startup Strategy: Lean Teams, Smart Capital & Durable Moats 🤖

    2d ago

    🚀 AI Startup Strategy: Lean Teams, Smart Capital & Durable Moats 🤖

    Episode Overview: AI isn’t just a buzzword—it’s becoming one of the biggest competitive advantages in business. In this episode of Marketing in the Age of AI, Emanuel Rose explores the “agentic pivot”—the shift from casually experimenting with AI to building AI-first teams and systems that dramatically improve productivity, speed, and scale. From solo founders building massive companies with minimal headcount to record-breaking venture capital flooding into AI startups, Emanuel breaks down what’s changing in the startup world and what founders, marketers, and operators need to understand to stay competitive. The big takeaway: winning in the AI era requires more than tools—it requires strategy, distribution, and durable moats. What You’ll Learn: ✅ Why AI startups are scaling faster than traditional SaaS companies ✅ How small AI-first teams are achieving outsized results ✅ Why the one-person unicorn is possible—but rare ✅ What makes a durable moat in AI markets ✅ How venture capital is reshaping startup competition ✅ Why distribution is becoming more important than features ✅ The rise of vibe coding and AI-assisted product development ✅ Which AI tools are helping founders move fastest ✅ How AI changes startup hiring and team structure ✅ A 5-step playbook for building defensible AI businesses Featured Guest: This is a solo episode featuring Emanuel Rose, marketing strategist, author, and host of Marketing in the Age of AI. Emanuel works with founders, executives, and business builders to implement AI systems, agent-driven workflows, and modern marketing infrastructure that improves efficiency, accelerates growth, and strengthens competitive positioning. His focus is helping organizations turn AI into real business leverage. Episode Highlights: 🔹 How a founder turned $20K into a $400M company using AI 🔹 Why Spec Kitty enables massive developer productivity gains 🔹 The $300B global venture capital wave into AI startups 🔹 OpenAI and Anthropic moving into enterprise services 🔹 Why AI service firms are getting squeezed in the middle 🔹 Record-breaking seed rounds and AI funding concentration 🔹 The realistic opportunity: a 5-person $20M company 🔹 Why Cursor, Lovable, and Claude are changing product development 🔹 Vibe coding, rapid prototyping, and lean execution 🔹 Why distribution—not features—is becoming the ultimate moat Connect and Explore More: 🌐 Connect with Emanuel Rose: Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📚 Further Reading & Resources: Companion Blog Post:https://emanuelrose.com/ai-startup-strategy-lean-teams-smart-capital-durable-moats/ Book — Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 👍 Like this video if you found it valuable 💬 Comment below: Do you think the future belongs to one-person AI companies or lean AI-first teams? 🔔 Subscribe for more conversations about AI, startups, marketing strategy, and business growth 📢 Share this episode with founders, investors, operators, and entrepreneurs building in the AI era #MarketingInTheAgeOfAI #AgenticPivot #AIStartups #BuildWithAI #AIBusiness #StartupGrowth #AIInnovation #ArtificialIntelligence #VibeCoding #LeanStartup #BusinessStrategy #EmanuelRose

    21 min
  6. 🚀 AI Search Visibility & Frictionless Systems for Serious Marketers 🤖

    2d ago

    🚀 AI Search Visibility & Frictionless Systems for Serious Marketers 🤖

    Episode Overview: Ready to stop chasing AI hype and start building with it? In this episode of Marketing in the Age of AI, Emanuel Rose breaks down major AI developments reshaping the competitive landscape—from GPT-5.5 Instant and Meta’s AI Assistant to Apple’s new AI model toggle and Anthropic’s massive $200B Google Cloud deal. Emanuel explains why these shifts matter for marketers right now and shares a practical 5-step AI search visibility audit you can run this week to improve how your brand shows up inside AI-generated answers. The goal is simple: reduce friction, improve discoverability, and build systems that make AI work for your brand—not against it. What You’ll Learn: ✅ Why GPT-5.5 Instant changes AI workflow performance ✅ How reduced hallucinations improve research and content quality ✅ Why Apple’s AI model toggle matters for search visibility ✅ How Anthropic’s Google deal reshapes the AI market ✅ Why Meta’s AI assistant is a must-test tool for advertisers ✅ How AI search is changing brand discovery ✅ Why AEO, GEO, and SEO now need to work together ✅ How AI-native companies are using product-led growth ✅ A practical 5-step AI search visibility audit ✅ How to remove friction from your customer journey Featured Guest: This is a solo episode featuring Emanuel Rose, marketing strategist, author, and host of Marketing in the Age of AI. Emanuel helps business leaders implement AI systems, automation, GEO strategies, and agent-driven workflows that improve efficiency, strengthen digital visibility, and create measurable business growth. His focus is helping organizations move from AI experimentation to operational execution. Episode Highlights: 🔹 GPT-5.5 Instant becomes the default ChatGPT model 🔹 Apple opens iOS AI routing to third-party models 🔹 Anthropic’s $200B Google Cloud commitment 🔹 Why AI infrastructure is driving market power 🔹 Meta AI Assistant for advertisers inside Business Suite 🔹 AI-native robotics and viral product marketing 🔹 Major funding rounds in AI agents and enterprise software 🔹 Google AI Overviews and inline citations 🔹 The importance of frictionless customer journeys 🔹 A step-by-step AI visibility audit for marketers Connect and Explore More: 🌐 Connect with Emanuel Rose: Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📚 Further Reading & Resources: Companion Blog Post:https://emanuelrose.com/ai-search-visibility-and-frictionless-systems-for-serious-marketers/ Book — Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 👍 Like this video if you found it valuable 💬 Comment below: Has your brand started tracking visibility inside ChatGPT, Gemini, or Google AI Overviews? 🔔 Subscribe for more conversations about AI, marketing strategy, automation, and digital growth 📢 Share this episode with marketers, founders, and business leaders preparing for the AI-first future #MarketingInAI #AIAdvantage #GPT5Instant #MetaAI #PodcastAlert #ArtificialIntelligence #AEO #GEO #SEO #MarketingStrategy #AIForBusiness #DigitalGrowth #MarketingInTheAgeOfAI #EmanuelRose

    21 min
  7. 🤖 AI Agents, Anthropic & the New Rules of Marketing Leadership 🚀

    2d ago

    🤖 AI Agents, Anthropic & the New Rules of Marketing Leadership 🚀

    Episode Overview: AI marketing is entering a new era. Anthropic has surged past OpenAI in valuation, CFOs are becoming the primary AI buyers, and smartphones are rapidly evolving into AI agents. In this episode of Marketing in the Age of AI, Emanuel Rose unpacks the biggest AI developments shaping the market and what they mean for business leaders, marketers, and agencies. From billion-dollar funding rounds and AI-native enterprise tools to agentic systems and AI-powered advertising, Emanuel explains why the next competitive advantage won’t come from experimenting with AI—it will come from building real, revenue-driving systems around it. What You’ll Learn: ✅ Why Anthropic’s valuation leap matters for marketers ✅ Why CFOs and CIOs are now driving AI purchasing decisions ✅ How AI agents are changing customer journeys ✅ Why smartphones are becoming AI operating systems ✅ How OpenAI is moving into implementation services ✅ Why AI agencies need stronger differentiation ✅ The rise of ChatGPT ads and AI search advertising ✅ How enterprise AI funding is reshaping the market ✅ Which new AI tools deserve your attention ✅ How to shift from AI experiments to operational AI systems Featured Guest: This is a solo episode featuring Emanuel Rose, marketing strategist, author, and host of Marketing in the Age of AI. Emanuel helps business leaders implement AI systems, agent-driven workflows, automation, and GEO strategies that improve productivity, strengthen marketing performance, and create sustainable competitive advantages. His focus is helping organizations move from AI curiosity to measurable execution. Episode Highlights: 🔹 Anthropic’s potential $950B valuation and what it signals 🔹 Why enterprise AI spending is accelerating 🔹 Google Gemini turning Android into an intelligence system 🔹 Voice prompts becoming the new keywords 🔹 OpenAI’s deployment company and agency disruption 🔹 ChatGPT advertising and AI media buying 🔹 The rise of recursive AI companies 🔹 Why agencies must specialize to stay relevant 🔹 New AI tools for ads, automation, and AEO 🔹 The shift from AI experimentation to agentic execution Connect and Explore More: 🌐 Connect with Emanuel Rose: Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📚 Further Reading & Resources: Companion Blog Post:https://emanuelrose.com/ai-agents-and-anthropic-the-new-rules-of-marketing-leadership/ Book — Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 👍 Like this video if you found it valuable 💬 Comment below: Do you think AI vendors or AI agencies will own the future of AI implementation? 🔔 Subscribe for more conversations about AI, automation, marketing leadership, and business growth 📢 Share this episode with agency owners, CMOs, founders, and executives preparing for the agentic future #AI #Marketing #AgenticPivot #Anthropic #OpenAI #DigitalStrategy #AIAgents #ArtificialIntelligence #AIForBusiness #MarketingLeadership #Automation #MarketingInTheAgeOfAI #EmanuelRose

    19 min
  8. 🌊 Agentic AI, GEO & the 70/30 Hybrid Future of B2B Marketing 🚀

    2d ago

    🌊 Agentic AI, GEO & the 70/30 Hybrid Future of B2B Marketing 🚀

    Episode Overview: B2B marketing is entering one of the biggest transformation periods in decades. In this episode of Marketing in the Age of AI, Emanuel Rose breaks down six major shifts reshaping marketing between now and 2030—from AI-driven personalization and conversational commerce to generative engine optimization (GEO), agentic AI, and the collapse of the traditional funnel. Emanuel explains why the future belongs to organizations that embrace AI strategically while protecting the human moments that matter most. He also shares a practical 5-step playbook to help marketing leaders audit AI visibility, deploy agentic workflows, and prepare their teams for the 70/30 hybrid future. What You’ll Learn: ✅ Why channel-based marketing is breaking down ✅ How AI enables true 1:1 personalization at scale ✅ Why voice and conversational commerce are accelerating ✅ How GEO differs from traditional SEO ✅ Why agentic AI is shifting from assistant to operator ✅ How the linear funnel is collapsing into peer-driven loops ✅ Why CMOs are becoming portfolio managers of AI tools ✅ The importance of community in an AI-saturated world ✅ Why human trust becomes more valuable as AI grows ✅ A 5-step plan to prepare your team for 2030 Featured Guest: This is a solo episode featuring Emanuel Rose, marketing strategist, author, and host of Marketing in the Age of AI. Emanuel helps business leaders implement AI systems, automation, GEO strategies, and agent-driven workflows that improve efficiency while preserving trust, authenticity, and human connection. His work focuses on helping organizations move from AI experimentation to sustainable competitive advantage. Episode Highlights: 🔹 Gartner’s prediction that 60% of brands will use agentic AI by 2028 🔹 The end of channel-based marketing as we know it 🔹 Why AI search is changing buyer discovery behavior 🔹 The rise of conversational commerce and voice interfaces 🔹 How GEO increases visibility inside AI answer engines 🔹 Why many AI projects will fail by 2027 🔹 The growing importance of peer trust and community 🔹 Why smart marketers may use less AI—not more 🔹 The 70/30 hybrid model of AI and human work 🔹 AI literacy as the next major leadership differentiator Connect and Explore More: 🌐 Connect with Emanuel Rose: Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📚 Further Reading & Resources: Companion Blog Post:https://emanuelrose.com/agentic-ai-geo-and-the-70-30-hybrid-future-of-b2b-marketing/ Book — Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 👍 Like this video if you found it valuable 💬 Comment below: Which shift do you think will impact B2B marketing the most—Agentic AI, GEO, or Conversational Commerce? 🔔 Subscribe for more conversations about AI, marketing strategy, automation, and business growth 📢 Share this episode with CMOs, marketing leaders, and executives planning for 2027–2030 #MarketingInTheAgeOfAI #AgenticAI #GenerativeSEO #ConversationalCommerce #B2BMarketing #AIFuture #ArtificialIntelligence #GEO #MarketingStrategy #FutureOfWork #DigitalTransformation #AIForBusiness #EmanuelRose

    21 min
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5
out of 5
12 Ratings

About

Empower Your Business at the Intersection of Technology and Authenticity Welcome to the dawn of a new era in marketing—a world where artificial intelligence merges seamlessly with human creativity to forge unparalleled customer connections. “Marketing in the Age of AI” with Emanuel Rose is your gateway to mastering this frontier. Who We Speak To: Leadership is a journey of constant evolution and learning. Tailored for CEOs, Founders, Principals, and CMOs, this podcast serves as the compass for navigating the ever-changing marketing landscape with intelligence and authenticity.

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