Marketing in the Age of AI

Emanuel Rose

Empower Your Business at the Intersection of Technology and Authenticity Welcome to the dawn of a new era in marketing—a world where artificial intelligence merges seamlessly with human creativity to forge unparalleled customer connections. “Marketing in the Age of AI” with Emanuel Rose is your gateway to mastering this frontier. Who We Speak To: Leadership is a journey of constant evolution and learning. Tailored for CEOs, Founders, Principals, and CMOs, this podcast serves as the compass for navigating the ever-changing marketing landscape with intelligence and authenticity.

  1. 🚀 AI Employees, Automation & Cybersecurity: How Small Businesses Compete in the Age of AI 🎙️🤖

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    🚀 AI Employees, Automation & Cybersecurity: How Small Businesses Compete in the Age of AI 🎙️🤖

    Episode Overview In an ever-evolving digital landscape, standing still isn’t an option. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with David Levine, Founder and CEO of ResTech Solutions, to explore how AI is reshaping automation, marketing, operations, and cybersecurity for small businesses. The conversation focuses on practical, real-world AI adoption—from virtual employees and workflow automation to data security, compliance, and human-first implementation. This episode cuts through hype and shows how businesses can use AI to scale responsibly while protecting their data and their people. What You’ll Learn ✅ Why AI adoption is accelerating faster than past IT shifts ✅ How small businesses are using AI to reduce overhead and increase efficiency ✅ Real examples of AI automation in marketing, operations, and customer service ✅ How “AI employees” handle repetitive tasks while humans stay strategic ✅ The cybersecurity risks of AI—and how to mitigate them ✅ Why experimentation is the first step to AI success ✅ What business leaders should prioritize with AI heading into 2026 Featured Guest: David Levine: Founder & CEO, ResTech Solutions With over 20 years of experience in technology and business leadership, David Levine is a trusted expert in cybersecurity and IT strategy for small businesses. He is a finalist for the MSP Titans of Industry Awards (Legal Services category, 2024 & 2025) and holds advanced compliance and cybersecurity certifications. His current focus is helping businesses deploy AI safely—automating workflows while protecting sensitive data and intellectual property. 🔗 Connect with David Levine on LinkedIn: https://www.linkedin.com/in/davidlevinehtx/ Episode Highlights 🔹 Why this AI wave is different from past tech “bubbles” 🔹 Using AI to analyze large datasets and ERP systems 🔹 Automating document processing and data extraction 🔹 Marketing automation with human review loops 🔹 Building virtual employees for content and customer service 🔹 Deciding what should and should not be automated 🔹 AI privacy tiers, paid vs. free tools, and data protection 🔹 Why cybersecurity must be part of every AI strategy 🔹 The competitive risk of ignoring AI in 2026 Connect and Explore More 🎙️ Hosted by Emanuel Rose Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Further Reading or Resources 📘 Authentic Marketing in the Age of AI by Emanuel Rose https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 📝 Related Blog Post (Same Topic as This Video): https://emanuelrose.com/ai-employees-and-cybersecurity-building-a-small-business-edge/ 👍 Like this video if you’re exploring AI for real business impact 💬 Comment with how your business is using (or avoiding) AI 🔔 Subscribe for weekly insights on AI, marketing, and cybersecurity 📢 Share this episode with a business owner who needs to hear it #MarketingInTheAgeOfAI #AIEmployees #ArtificialIntelligence #AIForBusiness #Cybersecurity #SmallBusinessAI #MarketingAutomation #DigitalTransformation #FutureOfMarketing #BusinessAutomation #HumanFirstAI

    20 min
  2. 🚀 AI Agents, Chatbots & Voice Automation: What Actually Works in Business Today 

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    🚀 AI Agents, Chatbots & Voice Automation: What Actually Works in Business Today 

    Episode Overview In our era, standing still isn’t an option. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Thad Barnes to explore where AI agents, chatbots, and voice automation are truly delivering value—and where hype still outweighs reality. From dynamic website chatbots and inbound voice agents to outbound automation, appointment confirmations, and collections, this conversation breaks down how businesses can deploy AI responsibly, efficiently, and with a human-first mindset. What You’ll Learn ✅ The difference between scripted chatbots and true AI-driven agents ✅ How AI chat and voice agents handle thousands of conversations simultaneously ✅ Real-world use cases for inbound and outbound AI voice automation ✅ Why “human-in-the-loop” is not optional—but mandatory ✅ How to build guardrails, boundaries, and brand-safe AI systems ✅ Where businesses see the fastest ROI from AI agents Featured Guest: Thad Barnes Co-founder at Epic Digital Media, Thad specializes in AI-powered automation, voice agents, and marketing systems that help businesses scale without losing the human touch. He brings hands-on experience building industry-specific AI agents for customer service, lead qualification, scheduling, and collections. 🔗 Connect with Thad Barnes on LinkedIn: https://www.linkedin.com/in/thadbarnes Episode Highlights 🔹 AI chatbots vs. decision-making agents—what’s the real difference? 🔹 How voice agents manage inbound calls, scheduling, and transfers 🔹 Appointment reminders, rescheduling, and calendar-based automation 🔹 Outbound AI agents for collections, follow-ups, and lead qualification 🔹 Why boundaries and “what NOT to say” matter in AI training 🔹 Using outcomes—not scripts—to train smarter AI agents Connect and Explore More 🎧 Hosted by Emanuel Rose Website: https://emanuelrose.com/ 🔗 Connect with Emanuel Rose: LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Further Reading or Resources 📘 Authentic Marketing in the Age of AI by Emanuel Rose https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 📖 Related Blog Post (Deep Dive on AI Agents): https://emanuelrose.com/designing-ai-agents-that-actually-help-customers-and-your-pl/ 👍 Like this video if you’re exploring AI for real business impact 💬 Comment with your biggest AI automation challenge 🔔 Subscribe for weekly insights on AI, marketing, and business strategy #MarketingInTheAgeOfAI #AIAgents #AIChatbots #VoiceAI #AIForBusiness #ArtificialIntelligence #DigitalMarketing #MarketingAutomation #CustomerExperience #FutureOfMarketing #HumanInTheLoop #BusinessAI

    29 min
  3. 🚀 How to Win at GEO: Turning AI Search Into a Growth Engine | Marketing in the Age of AI 🎙️

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    🚀 How to Win at GEO: Turning AI Search Into a Growth Engine | Marketing in the Age of AI 🎙️

    Episode Overview: In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Lior Eldan, Co-Founder & COO of Moburst, to unpack how AI is reshaping modern search and discovery.The conversation dives deep into Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and how brands can show up where AI-powered platforms like ChatGPT and Gemini now influence buying decisions. This is a must-watch for marketers navigating the shift from traditional SEO to AI-driven visibility—without losing the human-first edge. What You’ll Learn: 🤖 The difference between SEO, GEO, and AEO—and why it matters now 🔍 How AI search engines decide which brands get cited and surfaced 📣 Why podcasts, Reddit, social media, and PR now influence AI rankings 🧭 How to align content strategy with Ideal Client Profiles (ICPs) in the AI era 📈 Practical ways to refresh old content so it performs in AI-driven discovery Featured Guest: Lior Eldan is the Co-Founder & COO of Moburst, a global mobile-first marketing agency known for driving growth for startups and Fortune 500 brands alike. His experience spans SEO, mobile optimization, paid media, and now AI-driven marketing strategies. Lior has helped brands like Google, Samsung, Uber, Reddit, and Microsoft adapt to rapidly changing digital ecosystems—and brings a practical, systems-level view of how AI is redefining marketing performance. Episode Highlights: 🎯 Why GEO requires a holistic “search everywhere” mindset 🧩 How AI engines evaluate authority across websites, social, podcasts, and Reddit 🗂️ Best practices for structuring content so LLMs can crawl and understand it ♻️ Updating evergreen content for AI relevance (e.g., year-based optimization) 💬 Reddit and social listening strategies that support AI visibility 🔮 What the future of AI-driven search means for brands and agencies Connect and Explore More: Connect with the Host – Emanuel Rose: Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Connect with the Guest – Lior Eldan: LinkedIn: https://www.linkedin.com/in/lioreldan/ Moburst Website: https://www.moburst.com/ Further Reading or Resources: 📘 Authentic Marketing in the Age of AI (Book): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 📝 Related Blog Post (Deep Dive on GEO): https://emanuelrose.com/how-to-win-geo-turning-ai-engines-into-your-new-power-channel/ 👍 Like this video if you’re rethinking SEO in the age of AI 📩 Subscribe for weekly insights on AI, marketing, and business strategy 💬 Comment below: Are you optimizing for GEO yet—or still focused on SEO? #MarketingInTheAgeOfAI #GEO #AEO #GenerativeEngineOptimization #AIinMarketing #DigitalMarketing #AIForBusiness #FutureOfMarketing #SearchEverywhere #HumanFirstMarketing

    26 min
  4. 🤖 The Agentic Pivot: Turning AI from Experiments into Revenue Infrastructure 🚀

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    🤖 The Agentic Pivot: Turning AI from Experiments into Revenue Infrastructure 🚀

    Episode Overview: AI success isn’t about chasing the latest tools—it’s about building durable systems. In this solo episode of Marketing in the Age of AI, Emanuel Rose cuts through the hype to explain how AI agents, automation, and governance frameworks can drive real ROI. Learn how to move from pilots and experiments to AI-first infrastructure that frees teams to focus on high-value, human work. What You’ll Learn: Why most AI deployments fail to deliver ROI—and how to fix it How to shift from AI tools to systems, processes, and outcomes Where automation fits (and when you don’t even need AI) How to design strong AI use cases with change management in mind A practical roadmap for deploying AI agents and autonomous workflows How to measure success with outcomes, not activity Episode Highlights: The “Agentic Pivot”: moving AI from theory to infrastructure Why hype, poor planning, and weak change management stall AI projects A 10-step framework for clean, financially productive AI adoption Governance, data security, and SOPs as the foundation of AI success How AI agents act as “digital interns” that scale productivity Keeping humans focused on trust, relationships, and creativity Connect and Explore More: 🔗 Connect with the Host – Emanuel Rose Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Further Reading or Resources: 📘 Authentic Marketing in the Age of AI (Book):https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 🧠 Blog Post – Agentic Pivot & AI Infrastructure:https://emanuelrose.com/agentic-pivot-turning-ai-from-experiments-into-revenue-infrastructure/ 👍 Like this video if you’re building AI for real outcomes 💬 Comment with your biggest AI implementation challenge 🔔 Subscribe for weekly insights on AI, marketing, and business strategy #MarketingInTheAgeOfAI #AIinBusiness #AIAgents #AgenticPivot #DigitalTransformation #FutureOfWork #MarTech #BusinessStrategy #AIInfrastructure #Automation #Leadership

    16 min
  5. 🔍 Generative Engine Optimization (GEO): Winning Visibility in a Zero-Click Search World 🤖📉

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    🔍 Generative Engine Optimization (GEO): Winning Visibility in a Zero-Click Search World 🤖📉

    Episode Overview: Search is changing fast—and clicks are no longer guaranteed. In this solo episode of Marketing in the Age of AI, host Emanuel Rose breaks down Generative Engine Optimization (GEO) and what it means for marketers, entrepreneurs, and B2B brands navigating a zero-click reality. Learn how AI tools like ChatGPT and Perplexity surface answers—and how to position your brand as the trusted source inside those answers. What You’ll Learn: What GEO (Generative Engine Optimization) is—and how it differs from traditional SEO Why organic clicks are declining and how to adapt your strategy now How to build “answer capsules” that AI tools want to cite How EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) still matters in an AI-first world Why “share of voice” is replacing clicks as a core KPI Practical steps to optimize your website, content, and social assets for AI discovery Episode Highlights: GEO vs. AEO: Why the distinction matters less than execution Optimizing content for AI citations across multiple platforms (web, podcasts, Reddit, YouTube) Structuring content so it reads as a standalone unit of knowledge Managing reviews, UGC, and social posts as SEO/GEO assets A short, actionable GEO checklist you can start using today Connect and Explore More: 🔗 Connect with the Host – Emanuel Rose Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Further Reading & Resources: 📘 Authentic Marketing in the Age of AI (Book): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 🧠 Blog Post (Zero-Click GEO Playbook): https://emanuelrose.com/generative-engine-optimization-a-zero-click-playbook-for-b2b-growth/ 👍 Like this video if you found it valuable 💬 Drop a comment with your biggest GEO question 🔔 Subscribe for more insights on AI, marketing, and the future of search #MarketingInTheAgeOfAI #GenerativeEngineOptimization #GEO #AEO #ZeroClickSearch #AIinMarketing #FutureOfSearch #ContentStrategy #SEO #B2BMarketing #Entrepreneurship #SmallBusinessMarketing

    28 min
  6. Human-First AI in Real Estate Marketing 🤖🏡 | Automating Leads Without Losing the Personal Touch

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    Human-First AI in Real Estate Marketing 🤖🏡 | Automating Leads Without Losing the Personal Touch

    🎙️ Episode Overview: AI isn’t just changing marketing—it’s redefining how real estate professionals connect, operate, and scale. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Mark Weithorn, Founder & CEO of DPI Showcase Websites, to explore how human-first AI, automation, and simple systems can help realtors win more listings without sacrificing relationships. From automated websites and CRM workflows to AI-powered seller lead generation, this conversation dives into real-world applications of AI that keep people—not technology—at the center of the customer experience. 🧠 What You’ll Learn: Why human-first AI matters more than ever in marketing How realtors can automate blogs, social posts, and email marketing without losing authenticity The difference between buyer leads vs. seller leads—and why listings matter How AI-powered tools like leads.ai identify motivated sellers in real time Best practices for AI governance, automation, and “bailouts” to human support How simple, affordable systems outperform over-engineered tech stacks 👤 Featured Guest: Mark WeithornFounder & CEO, DPI Showcase Websites Mark has over 22 years of experience building marketing technology for realtors and brokers. With a background in retail marketing, advertising, and product development, he brings a practical, no-nonsense approach to automation—focusing on affordability, usability, and real human connection. Website: https://www.dpishowcase.com LinkedIn: https://www.linkedin.com/in/mark-weithorn-030473125/ ⭐ Episode Highlights: Automating realtor websites, blogs, and newsletters on autopilot Using AI to detect online behavior that signals intent to sell Why over-automation and bad chatbots hurt customer trust The KISS principle: Keep IT Systems Simple How DPI delivers full websites, CRM, IDX, and AI leads at shockingly low price points Why psychology and human behavior still matter more than tools 🔗 Connect and Explore More: Connect with Host Emanuel Rose: Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Featured AI Book by Emanuel Rose: 📘 Authentic Marketing in the Age of AI https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 📚 Further Reading or Resources: Blog Post (Human-First AI for Realtors): https://emanuelrose.com/human-first-ai-how-realtors-win-with-simple-automated-systems/ DPI Showcase Websites: https://www.dpishowcase.com 👍 Like this video if you believe AI should serve humans—not replace them 💬 Comment with your thoughts on AI in real estate and marketing 🔔 Subscribe for more insights on AI, automation, and authentic marketing #MarketingInTheAgeOfAI #AIinMarketing #HumanFirstAI #RealEstateTech #PropTech #PropertyManagement #MarketingAutomation #DigitalStrategy #CustomerExperience #AIforRealtors #LeadGeneration #FutureOfWork

    30 min
  7. Building Smarter Marketing Systems with AI: Inputs, Automation & Scalable Growth 🤖📈

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    Building Smarter Marketing Systems with AI: Inputs, Automation & Scalable Growth 🤖📈

    🧠 Episode Overview AI isn’t just changing marketing—it’s redefining how businesses operate, connect, and scale. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Ryan Burch, Founder of Tobii Group, to explore how AI-powered inputs, automation, and incremental change can dramatically improve marketing outcomes. From digital advertising and local SEO to SOP automation and AI-assisted workflows, this conversation focuses on practical, real-world applications of AI—without losing sight of fundamentals, governance, and human-centered strategy. 🎓 What You’ll Learn In this episode, you’ll discover how to: Build smarter marketing systems by focusing on inputs before outcomes Use AI and automation to improve SOPs, reporting, and workflows Avoid common AI pitfalls while scaling marketing operations responsibly Apply AI tools like NotebookLM to simplify complex information Improve attribution, tracking, and conversion signals for better ROI Adopt an incremental, sustainable approach to AI adoption 🎙️ Featured Guest Ryan BurchFounder, Tobii Group Ryan has over 15 years of experience in digital strategy, helping startups and Fortune 500 companies integrate data, creativity, and automation. His work focuses on digital advertising, AI-assisted marketing systems, and operational efficiency—especially for local service businesses, healthcare, and multi-location brands. 🔗 Connect with Ryan on LinkedIn:https://www.linkedin.com/in/ryanburch/ ✨ Episode Highlights Why AI outcomes depend entirely on the quality of your inputs How broken tracking sabotages AI-driven marketing performance AI vs. automation: understanding the difference (and when to use each) Using NotebookLM to generate SOPs, decks, podcasts, and guides Local SEO, “search everywhere,” and the future of GEO marketing Why small, monthly improvements beat overwhelming AI rollouts 🌐 Connect and Explore More Connect with Host Emanuel Rose: Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📚 Further Reading or Resources Blog Post (Full Breakdown of This Episode):https://emanuelrose.com/building-smarter-marketing-systems-with-ai-inputs-and-incremental-change/ 📘 Authentic Marketing in the Age of AI by Emanuel Rose:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 👍 Like this video if you found it helpful 💬 Comment with your biggest AI marketing challenge 🔔 Subscribe for more conversations on AI, marketing systems, and digital strategy #MarketingInTheAgeOfAI #AIinMarketing #DigitalMarketing #MarketingAutomation#AIWorkflows #PropTech #RealEstateTech #PropertyManagement#LocalSEO #GEO #AIInputs #MarketingSystems #FutureOfWork#CustomerExperience #DigitalStrategy #RyanBurch #EmanuelRose

    28 min
  8. AI Operators & Custom GPTs: How Facebook Ads Are Being Rebuilt With AI 🚀

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    AI Operators & Custom GPTs: How Facebook Ads Are Being Rebuilt With AI 🚀

    Episode Overview: AI is no longer just a tool—it’s becoming an operator. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Dipesh Mandalia, a veteran performance marketer and AI builder, to explore how custom GPTs, AI-powered operators, and app-based workflows are redefining Facebook ads and modern marketing systems. From building internal tools with Lovable and Replit to launching AI-driven ad engines that remove friction and guesswork, this conversation dives deep into how marketers can move faster, test smarter, and scale with confidence. 📈 What You’ll Learn: ✅ Why custom GPTs are one of the most overlooked AI productivity tools ✅ How AI operators can plan, generate, and launch Facebook ads end-to-end ✅ What Meta’s Andromeda algorithm means for creative testing ✅ How AI removes fear, friction, and complexity from paid advertising ✅ Why frameworks and operators are replacing courses and training libraries ✅ How marketers are “software-izing” their workflows with AI ✅ The importance of human-in-the-loop for quality and risk management Featured Guest: 🎙 Dipesh Mandalia Dipesh Mandalia is a marketing entrepreneur with over 20 years of experience in paid media, funnel strategy, and automation. He is the founder of an ad agency and the creator of the BPM Method, which has generated over $100M in global revenue across ecommerce and digital products. Dipesh is also building next-generation AI ad operators that embed his real-world expertise directly into software. Connect with Dipesh on LinkedIn: https://www.linkedin.com/in/depeshmandalia/ Episode Highlights: ✨ Building custom GPTs for real-life problems (from soccer coaching to ad strategy) ✨ Turning Facebook ads into an “infinite ad engine” using AI ✨ The Rubik’s Cube model for creative angles and ad testing ✨ How AI apps can generate and publish 10–50 ads in minutes ✨ Using Lovable and Replit to build production-ready AI tools ✨ Why embedded expertise (your IP) is the real moat in AI products ✨ The rise of AI operators that tell you what to do next—and eventually do it for you Connect and Explore More: 👤 Host: Emanuel Rose Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx 📘 Authentic Marketing in the Age of AI by Emanuel Rose: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ Further Reading or Resources: 📖 Related blog post on AI operators and Facebook ad workflows: https://emanuelrose.com/how-ai-operators-are-redefining-facebook-ads-and-marketing-workflows/ 📚 Tools and concepts discussed in this episode: • Custom GPTs • AI operators and MCP layer • Lovable and Replit • Meta Andromeda ad framework • AI-powered CRM and ad automation 👍 Like this video if it helped you rethink AI and paid advertising 💬 Comment with how you’re using custom GPTs or AI operators 🔔 Subscribe to Marketing in the Age of AI for weekly insights on AI, marketing systems, and business growth #MarketingInTheAgeOfAI #AIMarketing #AIinMarketing #CustomGPT #FacebookAds #AIOperators #AdAutomation #MarketingStrategy #AIinBusiness #SMBgrowth #DigitalMarketing #PaidAds #FutureOfMarketing

    23 min
5
out of 5
11 Ratings

About

Empower Your Business at the Intersection of Technology and Authenticity Welcome to the dawn of a new era in marketing—a world where artificial intelligence merges seamlessly with human creativity to forge unparalleled customer connections. “Marketing in the Age of AI” with Emanuel Rose is your gateway to mastering this frontier. Who We Speak To: Leadership is a journey of constant evolution and learning. Tailored for CEOs, Founders, Principals, and CMOs, this podcast serves as the compass for navigating the ever-changing marketing landscape with intelligence and authenticity.