Real Estate Morning Drive

Jeremy
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Join Jeremy Larkin & Jesse Poll as they discuss the real estate environment in Southern Utah. 

  1. 2026 St. George Parade of Homes | Are We Turning Into A Park City?

    6D AGO

    2026 St. George Parade of Homes | Are We Turning Into A Park City?

    A 19,000-square-foot showstopper. $10–$12 million parade homes. And a starter buyer agonizing over a $170 swing in the monthly payment. That’s the split-screen reality of St. George right now, and we dive straight into why the market feels both unstoppable and unforgiving. We trace the arc from 2011’s foreclosure-heavy lows to today’s $550k–$575k average price and ask the big question: have we crossed into true resort-market territory? With 10% of sales over $1M, 90 closings above $2M, and nine above $5M in the past year, the luxury data speaks loudly. We compare local ceilings to Park City’s stratospheric listings and explain how lifestyle demand, national visibility from Zion and Ironman, and tax-smart cash buying shape the top end. Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Parade Homes And Sticker Shock [00:04:56] Million-Dollar Sales By The Numbers [00:08:14] Park City Comparisons And Ceilings [00:13:00] Why The Wealthy Park Cash In Real Estate [00:18:50] Government Interventions And Second-Order Effects [00:22:15] What Happens Next For St. George

    25 min
  2. Waiting 6 Months To Sell Your House? You Just Lost $50,000 (January Data Proves It)

    FEB 14

    Waiting 6 Months To Sell Your House? You Just Lost $50,000 (January Data Proves It)

    Waiting to sell your house? It could cost you $50,000. Our January data shows homes that sell in 30 days negotiate the least. Wait six months? You're giving back 10% or more—that's $50K+ on a $500K house. The Numbers: About a third of homes sold in the first month with minimal negotiation. By six months, sellers conceded around 10% just to close the deal. Time literally costs money. What You'll Learn: Why 30-day sales keep the most profit What happens to sellers who wait 6+ months How to price against active competition (not old comps) Prep and photography that convert buyers Seasonal timing: why February-April matters What appraisers actually look for Rate and inventory outlook for 2025 The Fix: Price right from day one. Study what's ACTIVE now, not what closed months ago. Fix deferred maintenance, hire strong photography, and capture early buyer traffic when it's hottest. Or wait six months and hand $50K back at closing. Find Carl with R1 Appraisals here: https://www.r1appraisal.net/ Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Cold Start For Home Sellers [00:06:55] Pivot To Market Reality [00:11:00] Waiting Erodes Your Net [00:16:30] Competing Listings And Strategy [00:19:30] What Competent Agents Actually Do [00:24:20] Buyer's Market Explained

    25 min
  3. Carson Left His Solo Real Estate Business To Join The Larkin Group — Here's What Changed

    FEB 7

    Carson Left His Solo Real Estate Business To Join The Larkin Group — Here's What Changed

    Are you a solo real estate agent feeling the grind? Former golf pro Carson Jones left his successful solo business to become our Director of Operations—and he's never looked back. Here's why structure beat hustle, what actually changed when he joined a team, and how the same mental game that separates contenders on the course fuels consistent results in real estate. The Solo Agent Trap: Real estate has the lowest barrier to entry of any licensed profession, which creates a flood of part-time competition and makes it the "hardest easy business" in America. You can get your license in weeks, but building a sustainable, profitable business as a solo agent? That's where most people stall—or burn out completely. Carson walks through his transition from Half Moon Bay golf life and a premium club shop to building repeatable systems that help agents do their best work. The throughline is simple: structure beats hustle alone, and a strong team makes the hard work worth it. What Changed When He Joined A Team: We get candid about Place, our business partner—not a brokerage, but a framework that forces clarity with real P&L reviews, coaching, and leadership rigor. No fluff, no fake "family" culture, just accountability that makes you better. The result? Remove chaos, double down on your strengths, and measure everything that matters. Carson opens up about the qualifier mindset—how thinking about the magnitude of the moment ruins execution—and how that maps directly to prospecting, negotiations, and client service. Two agents on our team ran a 1,000-dial challenge and came back sharper, proving that volume, empathy, and calm under pressure create opportunities that "vibes" and vision boards never will. Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Warm Welcome And Golf Weather [00:06:15] Place Partnership And Hiring A Leader [00:10:20] Why Teams Beat Going Solo [00:17:10] From Luxury Clubs To Real Estate [00:22:05] Prospecting Challenge And Grit [00:24:00] How To Connect With The Larkin Group

    24 min
  4. Incorrect Build Out Turns Into A Community Staple

    JAN 24

    Incorrect Build Out Turns Into A Community Staple

    A box of pastries for a hotel upgrade is a funny story, but the real treat here is how a bakery can rewire a neighborhood. We sit down with Bonrue Bakery founder Chris Connors to unpack a bold move from Las Vegas to St. George, the ventilation mishap that forced a pivot, and the rebrand that turned Farmstead into Bonrue—“a good place” that now employs 100 people. The conversation moves from butter to blueprints. Chris describes two and a half years of downtown apartment living with his family and why clean parks, short walks, and everyday encounters build a city’s heartbeat. We dig into density done right—retail at street level with homes above—and how one half-block can host 200 households without paving more edge-of-town lots. We challenge parking myths, point to empty stalls on the perimeter, and argue for walkability, bike lanes, and proactive planning that pays off five to seven years out. When tourism dips in the shoulder seasons, those local feet on the sidewalk keep small businesses alive. Affordability sits at the center. Prices are high, rates sting, and first-time buyers feel locked out. Chris lays out a pragmatic path: smaller, well-designed starter homes; mid-rise rentals over retail; faster approvals; and a community willing to trade a little protectionism for long-term vitality. It’s a call for shared solutions that match the pace of growth. Along the way, Chris opens up about loss, honoring the legacy of a world-class baker who helped set Bonrue's standard and spirit. What holds it together isn’t just great bread—it’s a tight-knit city where you know the health inspector by name and your customers become collaborators. Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Pastries, Perks, And A Vegas Anecdote [00:08:40] Leaving Vegas, Finding Southern Utah [00:18:30] Apartment Living And Downtown Energy [00:27:20] Rebrand, Growth, And Jobs Created [00:34:20] Loss, Resilience, And Legacy [00:45:10] Why Downtown Needs More People

    48 min
  5. How A $1.5M Vacation Rental Almost Happened And Why We Said No

    JAN 18

    How A $1.5M Vacation Rental Almost Happened And Why We Said No

    The $1.5M Reality Check: A local buyer walked in ready to grab a $1.5M short-term rental. On paper, it looked thrilling: waterfront views, high nightly rates, vacation lifestyle. In practice, even with a big down payment and an attractive seller-financed rate, the numbers didn't cash flow. Not close. Not even in best-case scenarios. This is the trap that catches smart people: best-case projections for nightly rates and occupancy, lowballed maintenance and turnover costs, and a belief that rate cuts will magically save a deal that's already upside down. If your plan only works when everything goes right, it isn't a plan—it's hope. The Pivot That Actually Works: So we underwrote a different path. Instead of forcing a luxury nightly rental to perform, we mapped out conservative single-family options around $400K with 30-50% down to generate real cash flow, predictable tax benefits, and a stable tenant base. Boring wins. Systems beat sizzle every time. Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Cruise Ship Scale And Systems [00:05:05] The $1.5M Vacation Rental Walkback [00:10:35] Rates, Prices, And Rental Math [00:14:30] Client First, Agent As Guide

    25 min
  6. The Housing Market Isn't Crashing—It's Recalibrating (St. George Data Proves It)

    JAN 10

    The Housing Market Isn't Crashing—It's Recalibrating (St. George Data Proves It)

    What if the housing market isn't crashing—it's recalibrating? We open 2025 by putting national fear to the test against local truth in St. George, and the numbers surprised even us. Sellers are landing about 95% of their original asking price and 98% of their final list price, a signal that smart pricing and solid presentation still unlock real results—even in a market where affordability sits at a painful peak. The Data That Matters: This year brought 4,934 closings in the St. George MLS, but the story beneath the surface reveals why some sellers win while others stall. We contrast national headlines with hyper-local micro-markets, breaking down the $600k–$700k heart of the market and the $500k–$1M band where inventory hovers around four months—functionally balanced and quietly resilient. Why Values Hold (Despite Record-Low Affordability): Prices roughly doubled since 2019 while rates climbed, making the path to ownership steeper than ever. Yet values haven't collapsed. We walk through the fundamentals: limited inventory, cautious but active buyers, and a lending environment that keeps foreclosures microscopic. The twist? Buyer behavior has shifted—picky, skeptical, laser-focused on value—which is where many sellers run into trouble. What You'll Learn: Why sellers get 95% of asking with the right strategy How affordability hurts buyers but stabilizes values locally Micro-market breakdown by price band and inventory levels Why cautious buyer behavior shapes showings and offers The 25% first-listing failure rate and how to avoid it Aspirational pricing vs strategic market positioning Condition, marketing, and price as the only controllables How to create the "auction effect" and win comparisons Managing seller fatigue with data and smart cadence Practical outlook and preparation checklist for 2025 The Gap Between Data and Feel: We break down why homes that start with aspirational prices often end with weeks of silence and eventual price cuts. This isn't about guessing—it's about framing your list price to create urgency, managing the emotions that surface once your home is under the lights, and understanding that condition and price do the heavy lifting marketing can't. Your Playbook: If you're a first-time buyer, you'll learn how to navigate price bands, spot mispriced opportunities, and act with confidence when value appears. If you're selling, you'll get the day-one checklist that wins the comparison game before the first showing even happens. The Bottom Line: The market is neither crashing nor booming—it's recalibrating. Inventory is balanced, buyers are selective, and success belongs to those who align with reality rather than headlines. We share the framework that separates sellers who close in 30 days from those who chase the market down for six months. Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly pr

    25 min
  7. Make Sure Your Home Sells Next Year

    12/27/2025

    Make Sure Your Home Sells Next Year

    A hard truth sits under the holiday sparkle: 4,934 homes sold in St. George this year, but 2,600 listings canceled or expired. If your home didn't sell the first time, you're not alone—and you're not stuck. We break down exactly why more than half of first attempts fail and show you the simple three-lever framework to recover: prepare, present, and price with purpose. The Three Levers That Determine Success: Most homes that sell find their buyer within 30 days of hitting the right price. If yours didn't, you likely missed on one of these three critical levers—and the good news is, all three are fixable. PREPARATION — The quiet multiplier most sellers skip. Buyers don't compare your home to what it could be; they compare it to the 20 other homes they're touring this weekend. Small fixes and strategic updates create momentum that generic "marketing plans" can't overcome. PRESENTATION — Your digital debut sets the tone before anyone walks through the door. Professional photography, twilight shots, drone angles, and a polished online presence aren't extras—they're the difference between 3 showings and 30. PRICING — The fulcrum that creates urgency or collects dust. We challenge the costly trap of basing price on what you "need" rather than what the market will pay, and explain why disciplined pricing beats wishful thinking every time. What You'll Learn: Why 2,600 listings failed while 4,934 succeeded (the real data) How global headlines matter less than local pricing discipline The emotional cycle of change and motivation checks Why "guide vs hero" matters when choosing an agent A step-by-step audit to relaunch with confidence Real-time demand signals and 30-day conversion windows How to face the market with courage, not desperation Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Holiday Setup And Personal Stories [00:04:50] Year-End Market Stats Revealed [00:08:20] The 50 Percent Failure Problem [00:15:00] The Marketing Myth Exposed [00:21:40] From Pain To Plan: Guide And Hero [00:24:00] The Step‑By‑Step Seller Audit

    25 min
  8. "My House Is Too Big" — 73-Year-Old's Downsizing Truth (+ The Legacy Living Blueprint)

    12/20/2025

    "My House Is Too Big" — 73-Year-Old's Downsizing Truth (+ The Legacy Living Blueprint)

    On this episode, if the house feels bigger than your life, you're not alone. We dig into the real reasons so many people are trading square footage for freedom—from hard data on the downsizing wave to deeply personal stories that make the choice make sense. You'll meet Mary, who chose family proximity and safety after losing her husband, and Judy, who discovered that modern assisted living looks less like a care center and more like a vibrant community with chef-prepared meals, daily connection, and a lighter mental load. Both found relief, new friends, and lives that finally fit. We break down the friction points that stall good decisions: sorting a lifetime of belongings, funding the next place, and fixing deferred maintenance without turning your home into a construction zone. Then we map a clear path forward with the Legacy Living Blueprint—our practical, step-by-step framework to help you move from overwhelm to action. We challenge the costly habit of asking "How little can I do?" and show why "How do I maximize value?" is the better question in today's market. For those who need to move first, we explain a cash-offer option that releases equity upfront, handles make-ready work after you've relocated, and often nets more at closing. Most of all, we reaffirm a simple truth: your legacy isn't about square footage. It's about your peace, your people, and your next chapter—whether that's a sunny condo, a right-sized new build, or a vibrant senior community. Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Kicking Off The Downsizing Boom [00:07:20] Holiday Plans And Money Habits [00:12:56] Why So Many Are Downsizing [00:17:15] Mary’s Move And Safety Fears [00:22:02] Assisted Living Today: Food And Community

    24 min
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About

Join Jeremy Larkin & Jesse Poll as they discuss the real estate environment in Southern Utah. 

Information

  • Creator
    Jeremy
  • Years Active
    2024 - 2026
  • Episodes
    95
  • Rating
    Clean
  • Copyright
    © 2026 Real Estate Morning Drive
  • Show Website
    Real Estate Morning Drive