Real Estate Morning Drive

Jeremy

Join Jeremy Larkin & Jesse Poll as they discuss the real estate environment in Southern Utah. 

  1. Home Values Double? What A Difference A Decade Makes

    5D AGO

    Home Values Double? What A Difference A Decade Makes

    Ten years can change a market. Twenty years can rewrite the entire map. We pull real St. George and Washington County real estate numbers from 2006, 2016, and 2026 and compare them head-to-head, including what happened before, during, and after the crash that reshaped so many homeowners’ lives. We talk listing price vs sold price, why the “average” can get dragged around by luxury homes, and why median price often gives a cleaner read on what most buyers and sellers will actually face. If you’ve ever looked at a headline stat and thought, “That can’t be right,” this breakdown shows exactly how outliers like $3M to $10M properties skew the story, and how to interpret local housing data with more confidence. If you’re trying to decide whether to buy, sell, or wait, this is the kind of honest, local market talk that helps you think clearly. Subscribe for more St. George real estate insights, share this with a friend who’s on the fence, and leave a review so more locals can find the show. Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Weather Whiplash And Quick Updates [00:05:10] Twenty Years Of Market Experience [00:10:55] Luxury Sales And The Outlier Problem [00:15:30] Why People Move Beyond Money [00:20:55] Cutting Losses And Real Seller Triggers [00:23:05] Your Tipping Point And How To Reach Us

    24 min
  2. I Paid $4,593 To Sell My Car And I Liked It

    MAR 7

    I Paid $4,593 To Sell My Car And I Liked It

    Sounds crazy until you realize holding it was costing me more every month. Same logic applies if you bought a house or Airbnb in 2021-2022 and it's bleeding cash. Here's how to know when paying to exit beats paying to wait. The Reality Check: Value is what a buyer will pay TODAY, not what you paid at peak. If your short-term rental or condo is losing money monthly, you're already paying—through interest, repairs, HOA fees, and stress. Decision fatigue is a hidden cost that erodes returns faster than market drops. What You'll Learn: Why paying to exit can beat paying to wait Market value today vs peak pricing reality Short-term rental cash flow gaps and monthly stress Decision fatigue as a wealth killer 10-year horizons beat timing risk (St. George data) College housing: when to buy vs rent Old condos vs new builds with rate buydowns Trading draining assets for cash-flowing ones Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] The $5K Check To Sell A Car [00:06:20] Airbnb Owners And Cash Flow Pain [00:11:04] Decision Fatigue And Cutting Losses [00:16:45] College Housing And Hold Periods [00:22:08] Trading Old For New And Builder Incentives [00:23:28] Final Takeaways And How To Reach Us

    24 min
  3. Don't Wait For 4% Rates - Harsh Truth About St. George Housing

    FEB 28

    Don't Wait For 4% Rates - Harsh Truth About St. George Housing

    Stop waiting for 4% rates. They're never coming back. Best case? Mid-fives. Maybe. Here's what's actually happening in St. George and why waiting could cost you. What You'll Learn: Why 4% rates are fantasy (and who profits from you believing it) How 1-point rate drop = ~$400/month savings Builder buydowns offering 3.99% TODAY on select homes St. George stability: migration + lifestyle demand 10-year track record: homes go up consistently When waiting hurts vs when to act Real downsizing case: equity into near-zero housing costs The Truth: A one-point rate drop saves $400/month or expands buying power from $500K to mid-$500s. While everyone waits, some builders offer 3.99% NOW. Affordability has improved from 2022 lows. The Parade of Homes is entertainment—real buyers transact daily. The 10-Year Reality: If your timeline is 2 years, risk dominates. Across 10 years, history favors owners. Choose timing by life needs, not headlines. Then use data to negotiate and protect downside. Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Bold Promises, Real Talk [00:03:48] The Interest Rate Reality Check [00:07:50] Affordability Trends And Perspective [00:12:30] What A 1% Rate Drop Actually Does [00:15:30] Should You Act Now Or Wait [00:17:10] A Real Downsizing Story And Takeaways [00:23:40] How To Reach The Larkin Group

    24 min
  4. 2026 St. George Parade of Homes | Are We Turning Into A Park City?

    FEB 21

    2026 St. George Parade of Homes | Are We Turning Into A Park City?

    A 19,000-square-foot showstopper. $10–$12 million parade homes. And a starter buyer agonizing over a $170 swing in the monthly payment. That’s the split-screen reality of St. George right now, and we dive straight into why the market feels both unstoppable and unforgiving. We trace the arc from 2011’s foreclosure-heavy lows to today’s $550k–$575k average price and ask the big question: have we crossed into true resort-market territory? With 10% of sales over $1M, 90 closings above $2M, and nine above $5M in the past year, the luxury data speaks loudly. We compare local ceilings to Park City’s stratospheric listings and explain how lifestyle demand, national visibility from Zion and Ironman, and tax-smart cash buying shape the top end. Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Parade Homes And Sticker Shock [00:04:56] Million-Dollar Sales By The Numbers [00:08:14] Park City Comparisons And Ceilings [00:13:00] Why The Wealthy Park Cash In Real Estate [00:18:50] Government Interventions And Second-Order Effects [00:22:15] What Happens Next For St. George

    25 min
  5. Waiting 6 Months To Sell Your House? You Just Lost $50,000 (January Data Proves It)

    FEB 14

    Waiting 6 Months To Sell Your House? You Just Lost $50,000 (January Data Proves It)

    Waiting to sell your house? It could cost you $50,000. Our January data shows homes that sell in 30 days negotiate the least. Wait six months? You're giving back 10% or more—that's $50K+ on a $500K house. The Numbers: About a third of homes sold in the first month with minimal negotiation. By six months, sellers conceded around 10% just to close the deal. Time literally costs money. What You'll Learn: Why 30-day sales keep the most profit What happens to sellers who wait 6+ months How to price against active competition (not old comps) Prep and photography that convert buyers Seasonal timing: why February-April matters What appraisers actually look for Rate and inventory outlook for 2025 The Fix: Price right from day one. Study what's ACTIVE now, not what closed months ago. Fix deferred maintenance, hire strong photography, and capture early buyer traffic when it's hottest. Or wait six months and hand $50K back at closing. Find Carl with R1 Appraisals here: https://www.r1appraisal.net/ Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Cold Start For Home Sellers [00:06:55] Pivot To Market Reality [00:11:00] Waiting Erodes Your Net [00:16:30] Competing Listings And Strategy [00:19:30] What Competent Agents Actually Do [00:24:20] Buyer's Market Explained

    25 min
  6. Carson Left His Solo Real Estate Business To Join The Larkin Group — Here's What Changed

    FEB 7

    Carson Left His Solo Real Estate Business To Join The Larkin Group — Here's What Changed

    Are you a solo real estate agent feeling the grind? Former golf pro Carson Jones left his successful solo business to become our Director of Operations—and he's never looked back. Here's why structure beat hustle, what actually changed when he joined a team, and how the same mental game that separates contenders on the course fuels consistent results in real estate. The Solo Agent Trap: Real estate has the lowest barrier to entry of any licensed profession, which creates a flood of part-time competition and makes it the "hardest easy business" in America. You can get your license in weeks, but building a sustainable, profitable business as a solo agent? That's where most people stall—or burn out completely. Carson walks through his transition from Half Moon Bay golf life and a premium club shop to building repeatable systems that help agents do their best work. The throughline is simple: structure beats hustle alone, and a strong team makes the hard work worth it. What Changed When He Joined A Team: We get candid about Place, our business partner—not a brokerage, but a framework that forces clarity with real P&L reviews, coaching, and leadership rigor. No fluff, no fake "family" culture, just accountability that makes you better. The result? Remove chaos, double down on your strengths, and measure everything that matters. Carson opens up about the qualifier mindset—how thinking about the magnitude of the moment ruins execution—and how that maps directly to prospecting, negotiations, and client service. Two agents on our team ran a 1,000-dial challenge and came back sharper, proving that volume, empathy, and calm under pressure create opportunities that "vibes" and vision boards never will. Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Warm Welcome And Golf Weather [00:06:15] Place Partnership And Hiring A Leader [00:10:20] Why Teams Beat Going Solo [00:17:10] From Luxury Clubs To Real Estate [00:22:05] Prospecting Challenge And Grit [00:24:00] How To Connect With The Larkin Group

    24 min
  7. Incorrect Build Out Turns Into A Community Staple

    JAN 24

    Incorrect Build Out Turns Into A Community Staple

    A box of pastries for a hotel upgrade is a funny story, but the real treat here is how a bakery can rewire a neighborhood. We sit down with Bonrue Bakery founder Chris Connors to unpack a bold move from Las Vegas to St. George, the ventilation mishap that forced a pivot, and the rebrand that turned Farmstead into Bonrue—“a good place” that now employs 100 people. The conversation moves from butter to blueprints. Chris describes two and a half years of downtown apartment living with his family and why clean parks, short walks, and everyday encounters build a city’s heartbeat. We dig into density done right—retail at street level with homes above—and how one half-block can host 200 households without paving more edge-of-town lots. We challenge parking myths, point to empty stalls on the perimeter, and argue for walkability, bike lanes, and proactive planning that pays off five to seven years out. When tourism dips in the shoulder seasons, those local feet on the sidewalk keep small businesses alive. Affordability sits at the center. Prices are high, rates sting, and first-time buyers feel locked out. Chris lays out a pragmatic path: smaller, well-designed starter homes; mid-rise rentals over retail; faster approvals; and a community willing to trade a little protectionism for long-term vitality. It’s a call for shared solutions that match the pace of growth. Along the way, Chris opens up about loss, honoring the legacy of a world-class baker who helped set Bonrue's standard and spirit. What holds it together isn’t just great bread—it’s a tight-knit city where you know the health inspector by name and your customers become collaborators. Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Pastries, Perks, And A Vegas Anecdote [00:08:40] Leaving Vegas, Finding Southern Utah [00:18:30] Apartment Living And Downtown Energy [00:27:20] Rebrand, Growth, And Jobs Created [00:34:20] Loss, Resilience, And Legacy [00:45:10] Why Downtown Needs More People

    48 min
  8. How A $1.5M Vacation Rental Almost Happened And Why We Said No

    JAN 18

    How A $1.5M Vacation Rental Almost Happened And Why We Said No

    The $1.5M Reality Check: A local buyer walked in ready to grab a $1.5M short-term rental. On paper, it looked thrilling: waterfront views, high nightly rates, vacation lifestyle. In practice, even with a big down payment and an attractive seller-financed rate, the numbers didn't cash flow. Not close. Not even in best-case scenarios. This is the trap that catches smart people: best-case projections for nightly rates and occupancy, lowballed maintenance and turnover costs, and a belief that rate cuts will magically save a deal that's already upside down. If your plan only works when everything goes right, it isn't a plan—it's hope. The Pivot That Actually Works: So we underwrote a different path. Instead of forcing a luxury nightly rental to perform, we mapped out conservative single-family options around $400K with 30-50% down to generate real cash flow, predictable tax benefits, and a stable tenant base. Boring wins. Systems beat sizzle every time. Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!  P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.  💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate    🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/  🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Cruise Ship Scale And Systems [00:05:05] The $1.5M Vacation Rental Walkback [00:10:35] Rates, Prices, And Rental Math [00:14:30] Client First, Agent As Guide

    25 min

About

Join Jeremy Larkin & Jesse Poll as they discuss the real estate environment in Southern Utah.