The Market Gardener Podcast

JM Fortier

Welcome to The Market Gardener Podcast! Join hosts JM Fortier and Chris Moran as they engage with influential members of the global small-scale farming and organic regenerative agriculture community. Our podcast is your gateway to insightful conversations about farming, food, small businesses, and thought leadership in the world of sustainable agriculture. We're here to shine a positive light on the practices and principles that drive small-scale farming, agroecology, and community building. Tune in for high-level discussions that inspire and empower a new era of positive farming.

  1. 44: When Farming Is Hard: Burnout, Doubt, and Why Our Farms Matter | JM Fortier

    5D AGO

    44: When Farming Is Hard: Burnout, Doubt, and Why Our Farms Matter | JM Fortier

    In this solo episode, Jean-Martin Fortier reflects on the emotional and ethical dimensions of small-scale farming, especially in the quieter months after a demanding season. He shares why the growing season often requires farmers to simply push through challenges, and why the off-season is the right time to revisit what was hard, both practically and emotionally. Drawing from personal experience, he explores burnout, resilience, and the importance of rest, reflection, and continuous improvement. The episode then turns toward the ethics of local agriculture and the role of human-scale, decentralized food systems in shaping a more resilient future. Jean-Martin closes by revisiting the original vision behind The Market Gardener and why farming remains a meaningful act of commitment to ecology, community, and lifestyle. Timestamps [5:12] A personal encounter that reveals burnout behind meaningful food system work. [9:05] Finishing the season exhausted, uncertain, and emotionally spent. [12:10] Why the off-season is the right moment to revisit what was hard. [17:50] Learning to live with hardship, money stress, and long-term resilience. [26:20] Shifting into winter mode and reflecting on the ethics of local agriculture. [32:05] Books and thinkers that shaped Jean-Martin’s views on local and human-scale farming. [44:55] Revisiting the conclusion of The Market Gardener and closing reflections. Sponsors Real Organic Project: Get Involved. Get Certified. Join the movement to fight the co-opting of organic. Activevista: Specialized Tools and Seeds for Diversified Crop and Home Growers Tunnel Vision Hoops: Request a custom quote! tunnelvisionhoops.com | 833-886-6351 Market Gardener Institute: Join the Masterclass waiting list today! Links/Resources Market Gardener Institute:  https://themarketgardener.com  Masterclass:  https://themarketgardener.com/courses/the-market-gardener-masterclass  Newsletter:  https://themarketgardener.com/newsletter Blog:  https://themarketgardener.com/blog  Books: https://themarketgardener.com/books Growers & Co: https://growers.co Heirloom: https://heirloom.ag/ The Old Mill: https://www.espaceoldmill.com/en/ Follow Us Website: http://themarketgardener.com  Facebook: http://facebook.com/marketgardenerinstitute  Instagram: http://instagram.com/themarketgardeners  Guest Social Media Links JM: Instagram: https://www.instagram.com/jeanmartinfortier Facebook: https://www.facebook.com/jeanmartinfortier

    56 min
  2. 43: The Epic Story Of Regenerative Agriculture In Patagonia: Small Farms Big Wilderness | Francisco Vio

    JAN 29

    43: The Epic Story Of Regenerative Agriculture In Patagonia: Small Farms Big Wilderness | Francisco Vio

    In this episode, we sit down with Francisco Vio of ‘Huerto Cuatro Estaciones’ farm in Chile, to explore the wild world of living and farming in remote Patagonia. From early mentors in Ecuador to building an organic farm at the edge of the world, Francisco shares how beauty, land stewardship, and community have shaped his choices. The conversation weaves together farming, conservation, and the influence of figures like Doug Tompkins who helped create some of the world’s largest protected wilderness areas. Francisco reflects on how small-scale market gardening fits in to the vision and context of national parks and he reminds us that farming is not just a business, but a way of life; a beautiful way of life. Timestamps [6:45] A life-changing stay on an organic farm in Ecuador and the role of early mentors. [12:40] Discovering small-scale organic farming and the search for a meaningful way of life. [18:05] Doug Tompkins, conservation, and the creation of national parks in Patagonia. [26:30] Choosing to farm in extreme isolation and what it demands on a daily basis. [33:20] Living far from markets: logistics, importing tools, and building local solutions. [40:15] Farming as a cultural act: beauty, place, and community beyond productivity. [48:10] Why staying small matters and resisting the pressure to scale at all costs. [55:30] Learning from global farm visits and the value of traveling to stay inspired. [1:03:40] Parenthood, responsibility, and redefining success as a farmer. [1:11:55] Failure, long-term vision, and committing fully to a chosen path. [1:13:28] Rapid fire Q&A: books, advice to young farmers, food, and pivotal life decisions. Sponsors Real Organic Project: Get Involved. Get Certified. Join the movement to fight the co-opting of organic. Activevista: Specialised Tools and Seeds for Diversified Crop and Home Growers Market Gardener Institute: Join the Masterclass waiting list today! Links/Resources Market Gardener Institute:  https://themarketgardener.com  Masterclass:  https://themarketgardener.com/courses/the-market-gardener-masterclass  Newsletter:  https://themarketgardener.com/newsletter Blog:  https://themarketgardener.com/blog  Books: https://themarketgardener.com/books Growers & Co: https://growers.co Heirloom: https://heirloom.ag/ The Old Mill: https://www.espaceoldmill.com/en/ Follow Us Website: http://themarketgardener.com  Facebook: http://facebook.com/marketgardenerinstitute  Instagram: http://instagram.com/themarketgardeners  Guest Social Media Links Francisco Vio: Website: https://huertocuatroestaciones.cl Instagram: https://instagram.com/huertocuatroestaciones  Facebook: https://web.facebook.com/huertocuatroestaciones  Youtube: https://www.youtube.com/@huertocuatroestaciones5844  LinkedIn: https://www.linkedin.com/company/105164245  JM: Instagram: https://www.instagram.com/jeanmartinfortier Facebook: https://www.facebook.com/jeanmartinfortier

    1h 34m
  3. 42: $120K with Less Than a Quarter Acre: Rootbound Farm’s Unique Suburban Farm Business Model | Woody DeLauder

    JAN 15

    42: $120K with Less Than a Quarter Acre: Rootbound Farm’s Unique Suburban Farm Business Model | Woody DeLauder

    In this episode, we sit down with Woody DeLauder, founder of Rootbound Farms, a small but highly productive suburban farm based in Southern Maryland. Woody shares how he transformed his suburban lawn into a thriving, human-powered market garden that generates over $100K annually, with the help of his secret best-seller: handmade soap, all while navigating zoning restrictions, skeptical neighbors, and the realities of farming in a residential neighborhood.  We explore Woody’s journey from being a fourth and fifth grade teacher to becoming a full-time grower and entrepreneur, and how growing food in his front yard became a catalyst for rebuilding community in the suburbs. Woody reflects on the cultural challenges of suburban life, the loss of shared spaces, and how food production can reconnect neighbors through visibility, conversation, and generosity.  Rootbound Farms: https://www.rootboundfarms.com/  Timestamps [0:00] Intro [3:40] The good, the bad, and the ugly of social media  [7:30] What’s broken in modern suburbia and the idea of “living room kids” [13:00] Turning lawns into gardens and rethinking suburban norms [19:30] Front-yard farming, neighbor resistance, and zoning challenges [27:15] Building community through visibility, food, and conversation [35:30] From teacher to farmer: changing careers and redefining success [43:00] Farm economics: small footprint, low overhead, and real revenue [52:30] Influences from Curtis Stone, Eliot Coleman, and small-scale pioneers [1:01:00] Social media, virality, and the cost of visibility [1:23:40] Seasonality, local food culture, and rebuilding appreciation for real food [1:29:00] Long-term vision: education, community farms, and inclusive spaces [1:44:50] Rapid Fire Q&A: books, advice, influences, and staying small Sponsors Real Organic Project: Get Involved. Get Certified. Join the movement to fight the co-opting of organic. Johnny’s Selected Seeds: Sign up for Johnny’s newsletter to receive the latest news, products, and more. New members get $10 off their next order of $50 or more! Market Gardener Institute: Join the Masterclass waiting list today! Links/Resources Market Gardener Institute:  https://themarketgardener.com  Masterclass:  https://themarketgardener.com/courses/the-market-gardener-masterclass  Newsletter:  https://themarketgardener.com/newsletter Blog:  https://themarketgardener.com/blog  Books: https://themarketgardener.com/books Growers & Co: https://growers.co Heirloom: https://heirloom.ag/ The Old Mill: https://www.espaceoldmill.com/en/ Follow Us Website: http://themarketgardener.com  Facebook: http://facebook.com/marketgardenerinstitute  Instagram: http://instagram.com/themarketgardeners  Guest Social Media Links Rootbound Farms: Instagram: https://www.instagram.com/rootboundfarms/ Youtube: https://www.youtube.com/@OurRootboundLife Tiktok: https://www.tiktok.com/@rootboundfarms?_t=8h03SuFkTBD&_r=1 Website: https://www.rootboundfarms.com/  JM: Instagram: https://www.instagram.com/jeanmartinfortier Facebook: https://www.facebook.com/jeanmartinfortier

    1h 59m
  4. 41: Meet Japan’s Most Famous Farmer Supplying Asia’s Top Restaurants | Yuzuru Kajiya

    12/11/2025

    41: Meet Japan’s Most Famous Farmer Supplying Asia’s Top Restaurants | Yuzuru Kajiya

    In this episode, we sit down with Yuzuru Kajiya, a famous farmer from Japan who supplies top-tier, three-star Michelin restaurants across Japan and Asia. Yuzuru shares his journey from touring elite French restaurants in his youth to starting his own farm focused on growing unique, exotic, and high-quality produce, a contrast to traditional Japanese farming. We explore Japanese culture and how values like craftsmanship and perfection translate into his farm and the restaurants he works with, and how Japan’s uniquely low land cost is failing to attract new young farmers. Yuzuru also reflects on how his Canadian education in horticulture and exposure to Western culture shaped his mindset, enabling him to succeed by adopting new methods and focusing on the culinary farmer niche. Consider this episode your gateway into Japanese farm and food culture; we’re sure you’ll find it as interesting as we did! Kajiya Farm: https://kajiyafarm.jp/  Timestamps [0:00] Intro [8:00] Yuzuru’s farming education and youth in Canada [10:18] Touring 3-Star Michelin restaurants around the world [13:15] Discovering unique farmers in Europe and Asafumi Yamashita’s influence [24:18] Yuzuru’s strategy to focus on unique, exotic crops and direct sales to chefs [27:31] The taste-test trip to Paris to gain confidence and connections [30:42] Business explodes with the launch of the Michelin Tokyo guide [32:01] Finding and training the right workforce [43:24] Japan's changing economy and the farming landscape [53:51] Japanese small tools and market gardening techniques [1:00:44] High-value specialty crops, edible flowers, and foraging [1:18:41] Japan’s incredible shipping system [1:33:53] Rapid Fire Q&A: One-Straw Revolution, Personal Advice, and Snowboarding Sponsors Real Organic Project: Get Involved. Get Certified. Join the movement to fight the co-opting of organic. Market Gardener Institute: Join the Masterclass waiting list today! Links/Resources Market Gardener Institute:  https://themarketgardener.com  Masterclass:  https://themarketgardener.com/courses/the-market-gardener-masterclass  Newsletter:  https://themarketgardener.com/newsletter Blog:  https://themarketgardener.com/blog  Books: https://themarketgardener.com/books Growers & Co: https://growers.co Heirloom: https://heirloom.ag/ The Old Mill: https://www.espaceoldmill.com/en/ Follow Us Website: http://themarketgardener.com  Facebook: http://facebook.com/marketgardenerinstitute  Instagram: http://instagram.com/themarketgardeners  Guest Social Media Links Yuzuru Kajiya: Instagram: https://www.instagram.com/kajiyafarm/  Facebook: https://www.facebook.com/kajiyafarm/  Website: https://kajiyafarm.jp/  JM: Instagram: https://www.instagram.com/jeanmartinfortier Facebook: https://www.facebook.com/jeanmartinfortier

    1h 51m
  5. 40: Farming in the Land of Walmarts and McDonalds: A New Jersey Reality Check | Chris Adams

    11/27/2025

    40: Farming in the Land of Walmarts and McDonalds: A New Jersey Reality Check | Chris Adams

    In this episode, we sit down with Chris Adams, New Jersey grower and founder of Eastbound Acres, to explore what it really means to be a small-scale farmer in the most densely populated state in the United States. We dive deep into the challenges of farming in a landscape dominated by suburban sprawl, fast-food chains, and skyrocketing land prices, and we explore Chris’s mission to rebuild local food awareness in a place where agriculture has all but disappeared from daily life. Chris breaks down how he built multiple farms over 13 years; why sales, not production, remain the biggest barrier for growers in his region; and how he’s using tools like Local Line, CSA credit systems, and ultra-efficient market gardening practices to build a viable business on under half an acre. Learn more about Chris’s work at Eastbound Acres: https://eastboundacres.com/ Timestamps [2:15] Farming in a densely populated and developed area. [3:29] The need for agriculture education and awareness in New Jersey. [9:57] Historical context of farmland loss in New Jersey due to urban sprawl. [12:23] Chris's journey to farming: from soil science to starting a farm from a class project. [15:20] "Food Inc." documentary as a catalyst for change. [16:58] Evolution of the farm model: transitioning from tractor-oriented to super-small market garden style. [23:00] Achieving high efficiency and streamlining labor (working three hours a week on a half-acre). [27:01] The difficulty of sales and marketing in a densely populated area and the problem with fake farm markets. [30:02] Using local line software for sales, forecasting, and streamlining the business. [41:17] Juggling the farm with a main business and the importance of setting hard boundaries. [1:28:24] Rapid fire Q&A (books, advice, failures, and the link between wrestling and farming discipline) Sponsors Real Organic Project: Get Involved. Get Certified. Join the movement to fight the co-opting of organic. Market Gardener Institute: Join the Masterclass waiting list today! Links/Resources Market Gardener Institute:  https://themarketgardener.com  Masterclass:  https://themarketgardener.com/courses/the-market-gardener-masterclass  Newsletter:  https://themarketgardener.com/newsletter Blog:  https://themarketgardener.com/blog  Books: https://themarketgardener.com/books Growers & Co: https://growers.co Heirloom: https://heirloom.ag/ The Old Mill: https://www.espaceoldmill.com/en/ Follow Us Website: http://themarketgardener.com  Facebook: http://facebook.com/marketgardenerinstitute Instagram: http://instagram.com/themarketgardeners Guest Social Media Links Chris Adams: Website: https://www.eastboundacres.com/  Instagram: https://www.instagram.com/eastboundacres  Facebook: https://www.facebook.com/profile.php?id=100089652433399 LinkedIn: https://www.linkedin.com/in/christopher-adams-a9b451382/  JM: Instagram: https://www.instagram.com/jeanmartinfortierFacebook: https://www.facebook.com/jeanmartinfortier

    1h 47m
  6. 39: The Business Side of Farming: Lessons from The Farmer’s Office | Julia Shanks

    11/13/2025

    39: The Business Side of Farming: Lessons from The Farmer’s Office | Julia Shanks

    In this episode, we sit down with Julia Shanks, consultant, teacher, and author of The Farmer’s Office, to talk about the crucial role of business acumen in small-scale farming. We dive deep into financial management practices, routine bookkeeping, using QuickBooks, and how to properly deal with debt as a small farm business owner. Julia stresses that farmers are entrepreneurs who must understand their numbers, especially profit, not just revenue, to create sustainable, fulfilling farms. You’ll get loads of actionable advice, relatable stories, and examples of small farm owners who are financially successful and happy.  Learn more about Julia’s books, courses, and more at The Farmer’s Office Timestamps [2:47] Contrast of business savvy farmers vs. those who ignore their numbers [6:00] Why frequent financial tracking and setting profit goals are essential.  [19:38] Julia's journey from aviation and culinary arts to farm financial consultant. [28:10] Advice for new farmers: starting with a clear desired take-home income.  [32:14] Navigating cyclical cash flow and the challenge of building a financial runway.  [44:28] Deciding what to grow: prioritizing personal goals over sheer lucrativeness. [1:05:15] Strategies for managing debt stress and scenario planning for investments.  [1:10:00] The business pivot: how frequent financial checks enable rapid course correction. [1:26:14] Calculating cost of production (e.g., for a tomato) and factoring in labor.  [1:43:23] Rapid Fire Q&A Links Julia mentioned How to track POS sales in QuickBooks: https://youtu.be/lZKEdZSXHSA?si=piT11k_9jCbF_7ae Upcoming Excel Templates workshop: www.thefarmersoffice.com/excel  Free webinar: How to Grow Your Farm Business: More Profits (Not More Production). https://thefarmersoffice.com/freewebinar/  Quickbooks 7-Day Challenge: https://thefarmersoffice.com/qbo-7day/ Sponsors Real Organic Project: Get Involved. Get Certified. Join the movement to fight the co-opting of organic. New Society Publishing: Use code market25 for 25% off all books Links/Resources Market Gardener Institute:  https://themarketgardener.com  Masterclass:  https://themarketgardener.com/courses/the-market-gardener-masterclass  Newsletter:  https://themarketgardener.com/newsletter Blog:  https://themarketgardener.com/blog  Books: https://themarketgardener.com/books Growers & Co: https://growers.co Heirloom: https://heirloom.ag/ The Old Mill: https://www.espaceoldmill.com/en/ Follow Us Website: http://themarketgardener.com  Facebook: http://facebook.com/marketgardenerinstitute  Instagram: http://instagram.com/themarketgardeners  Guest Social Media Links Julia Shanks: Website: https://thefarmersoffice.com/  Book: https://newsociety.com/book/the-farmers-office-second-edition Instagram: https://instagram.com/TheFarmersOffice  Facebook: https://www.facebook.com/TheFarmersOffice  JM: Instagram: https://www.instagram.com/jeanmartinfortier Facebook: https://www.facebook.com/jeanmartinfortier

    1h 57m
  7. 38: Small-Scale Farming Is The Coolest Counterculture Of Our Time

    09/18/2025

    38: Small-Scale Farming Is The Coolest Counterculture Of Our Time

    In this heartfelt solo episode, Jean-Martin Fortier reflects on the idea that small-scale farming is the true counterculture of today; a colorful, creative, and deeply rooted way of life that stands in contrast to mainstream consumerism and the obsession with wealth. He explores three key pillars: culture, diversity, and resiliency, highlighting how small farms foster biodiversity, preserve tradition, and offer an authentic alternative to homogenized food systems. Jean-Martin shares his personal journey and observations from farms around the world, emphasizing that these local, human-scale farms are not only feeding communities but also nurturing ecosystems. This is an uplifting, passionate tribute to the global movement of growers fighting back with resilience, creativity, and community. Timestamps [0:00] When did it become cool to get rich? Reflections on what “being cool” used to mean. [4:31] Why small-scale farming is the ultimate counterculture today. [8:06] Farms as colorful, original spaces that resist mainstream homogenization. [13:05] The farm as a lifestyle: freedom, connection, and shared struggle. [21:39] Rediscovering crate art and the creativity of early 20th-century farms. [23:11] Diversity in farming and why it's essential to human health and culture. [34:07] Small farms as key players in restoring biodiversity and rewilding. [39:28] Scaling out, not up: how a network of small farms builds resiliency and food sovereignty. Sponsors Tessier: Use promo code MGI10 for 10% off and free shipping on your first purchase for the Eastern North American regions https://info.serres-guytessier.com/en/tessier-mgi10?utm_source=google&utm_medium=cpc&utm_campaign=Tessier+MGI+podcast Links/Resources Market Gardener Institute:  https://themarketgardener.com  Masterclass:  https://themarketgardener.com/courses/the-market-gardener-masterclass  Newsletter:  https://themarketgardener.com/newsletter Blog:  https://themarketgardener.com/blog  Books: https://themarketgardener.com/books Growers & Co: https://growers.co Heirloom: https://heirloom.ag/ The Old Mill: https://www.espaceoldmill.com/en/ Follow Us Website: http://themarketgardener.com  Facebook: http://facebook.com/marketgardenerinstitute Instagram: http://instagram.com/themarketgardeners JM: Instagram: https://www.instagram.com/jeanmartinfortier Facebook: https://www.facebook.com/jeanmartinfortier

    46 min
  8. 37: Richard Perkins | The Art Of The Small Mixed Regenerative Farm

    09/04/2025

    37: Richard Perkins | The Art Of The Small Mixed Regenerative Farm

    In this episode, we speak with Richard Perkins, farmer & educator at Ridgedale Permaculture, and author of Regenerative Agriculture, about the deeper layers of farming, culture, and meaning. Richard shares the story behind his decision to open a historic restaurant, Sillegarden, in rural Sweden as a way to reconnect people to place, food, and each other. He reflects on the role of farmers as community builders, the dangers of seed oils and grain-based diets, and why he’s more interested in soil-building than buzzwords. The conversation dives into mentorship, the mental and emotional toll of farm life, and the joy of doing hard things with people you care about. The episode wraps with a rapid-fire Q&A touching on wild food, trauma, nutrient density, and the classic farming book he's updating for a new generation of land stewards. Sillegarden Restaurant: https://www.sillegarden.com/  Timestamps [2:14] The role of chefs and the fitness industry in changing the food system. [10:13] Richard’s journey into farming, from working in the UK to settling in Sweden. [13:07] Ridgedale Farm's functions: being a profitable farm and a learning platform for new farmers. [16:08] The role of YouTube and social media in Richard's work and documenting his journey. [29:21] The origin story of the Sillegarden restaurant and Richard's goal to create cultural experiences. [44:39] The importance of local, seasonal food and the value of old-fashioned farming methods. [1:00:44] Diet and health journey, animal-based eating and avoiding seed oils, sugar, and unfermented grains. [1:17:30] The co-opting of the word "regenerative" by big agriculture and Richard's perspective on the term. [1:24:10] P.A. Yeomans's keyline design and scale of permanence on farm planning. [1:35:30] REKO Rings model: an efficient, community-driven sales and marketing system for local food. [1:54:42] Rapid Fire: Quick questions on books, advice, and personal experiences. Sponsors Tessier: Use promo code MGI10 for 10% off and free shipping on your first purchase for the Eastern North American regions https://info.serres-guytessier.com/en/tessier-mgi10?utm_source=google&utm_medium=cpc&utm_campaign=Tessier+MGI+podcast Links/Resources Market Gardener Institute:  https://themarketgardener.com  Masterclass:  https://themarketgardener.com/courses/the-market-gardener-masterclass  Newsletter:  https://themarketgardener.com/newsletter Blog:  https://themarketgardener.com/blog  Books: https://themarketgardener.com/books Growers & Co: https://growers.co Heirloom: https://heirloom.ag/ The Old Mill: https://www.espaceoldmill.com/en/ Follow Us Website: http://themarketgardener.com  Facebook: http://facebook.com/marketgardenerinstitute  Instagram: http://instagram.com/themarketgardeners  Guest Social Media Links Richard Perkins:  Website: https://www.richardperkins.co/  Youtube: https://www.youtube.com/@regenerativeagriculture  Instagram: https://www.instagram.com/richardperkins.co/?hl=en  Ridgedale Farm website: https://www.ridgedalepermaculture.com/  JM: Instagram: https://www.instagram.com/jeanmartinfortierFacebook: https://www.facebook.com/jeanmartinfortier

    2h 8m
4.9
out of 5
49 Ratings

About

Welcome to The Market Gardener Podcast! Join hosts JM Fortier and Chris Moran as they engage with influential members of the global small-scale farming and organic regenerative agriculture community. Our podcast is your gateway to insightful conversations about farming, food, small businesses, and thought leadership in the world of sustainable agriculture. We're here to shine a positive light on the practices and principles that drive small-scale farming, agroecology, and community building. Tune in for high-level discussions that inspire and empower a new era of positive farming.

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