The Start Out Savvy Podcast

Kirsten Russell
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You’re running a business , not a charity. So let’s make sure it actually pays you like one. The Start Out Savvy Podcast is for service-based women who are ready to feel confident with their money, charge properly for their work, and run a business that supports their life. Hosted by accountant and money mentor Kirsten Russell, this is straight-talking advice on cash flow, pricing, paying yourself, and building real wealth,without hustle culture or fluffy nonsense. Smart money. Clear decisions. Savvy AF growth.

  1. 3D AGO

    Ep. 74 Your Business Makes Money. But Is It Building Wealth?

    February is our Money & Marketing Series, and this solo episode is a real talk about money. Your business can look successful and still be terrible at building real wealth. In this episode, I break down: The difference between cashflow, profit, and wealth Why being busy (or even profitable) doesn’t always mean you’re financially safe The most common money blind spots in established businesses How pricing quietly determines whether you can actually pay yourself If your business disappeared tomorrow, what would you be left with? This episode will help you rethink how money moves through your business, and what needs to change if you want more security, less stress, and long-term options. If you’re not sure your pricing supports the income and life you want, SAMI our AI Pricing Strategist is here to help. SAMI pressure-tests your pricing, highlights cashflow gaps, and guides you through what needs to change so your business can actually fund your future. Sense-check your pricing with SAMI here It will be THE best $97 NZD you spend on your business (and life) all year. Don't forget to come follow us on IG here

    21 min

  2. FEB 9

    Ep. 73 Why Your Marketing Isn't Working (And What To Fix First)

    February is our Money & Marketing Series.Because great marketing means nothing if it’s not making you money. This is Episode 2 of the Marketing segment, where we cut through the fluff and talk about what actually works, and what’s quietly costing you time, energy, and cash. Posting more isn’t your problem.Boosting posts isn’t the solution.And “hoping for the best” definitely isn’t a strategy. In this episode, marketing strategist Carrie McIntosh (WHY Digital) and I get brutally honest about why your marketing isn’t working and share the foundational fixes you need to make before throwing more time or money at it. We unpack: Why marketing without strategy is just expensive guessing The data you should actually be looking at (and why most people avoid it) What makes a landing page convert , and why most don’t The smartest way to spend your marketing budget as a service business Why good marketing starts way before ads or content calendars If you want marketing that converts , not just looks good on Instagram, this episode is your wake-up call. Get Carrie's FREE Marketing Goals EPIC checklist here Go follow Carrie here

    53 min

  3. FEB 2

    Ep. 72 Marketing Isn’t Broken. Your Foundations Are

    February is our Money & Marketing Series, and this solo episode is your marketing reality check. Aka your check in with your own marketing foundations. If you’re posting, emailing, showing up, and still wondering why people aren’t buying — this is why. Marketing isn’t just social media, ads, or hitting “publish” on your website. It’s how people find you, trust you, and decide to buy. In this episode, I cover: Why posting more isn’t the answer The most common marketing traps business owners fall into Why foundations matter more than platforms How to use data (not vibes) to make better marketing decisions Where marketing effort quietly turns into wasted time and money If you don’t know who you’re for, what you’re selling, or where you’re sending people, no amount of content will fix that. This episode will help you simplify your marketing, stop copying what everyone else is doing, and start making decisions that actually lead to sales. 🎧 Next episode: I’m bringing in a marketing expert to go deeper on strategy, data, and spend. If you want marketing support then check out people I recommend: SM Marketing: Sarah Lilly MediaAds, Funnels: WHY Digital Copywriting: Dirty Copy

    28 min

  4. JAN 15

    Ep. 71 Summer Series - Confidence

    Confidence isn’t something you download or template. In this episode, we’re talking about confidence. Where it actually comes from and why it’s built through action, repetition, and trust, not motivation or mindset hacks. We’ll cover how confidence grows in business, why waiting to “feel ready” keeps you stuck, and how doing the work changes how you show up. If you want real, grounded confidence that lasts, this is how it's done. Come stalk us on the IG ⁠here⁠ Ready for a new accountant? Book a free chat ⁠here⁠

    12 min

  5. JAN 11

    Ep. 71 Summer Series - Clarity

    Trying to run a business without clarity is like driving in the fog. In this episode, we’re talking about clarity. Knowing where you’re going, why you’re going there, and how to make decisions without constantly second-guessing yourself. Foggy thinking leads to off-road detours. We’ll cover how lack of clarity shows up in money, pricing, and planning, and why everything feels easier once the fog lifts. If you want direction instead of drift in 2026 , this episode will hit home. Come stalk us on the IG ⁠here⁠ Ready for a new accountant? Book a free chat ⁠here⁠

    11 min

  6. JAN 8

    Ep. 70 Summer Series - Cashflow

    Profit looks good on paper. Cash flow keeps the car running! In this episode, we’re unpacking what cash flow actually is, why it’s one of the most important parts of your business, and how to tighten it up without micromanaging every dollar. We’ll cover common cash flow blind spots, why income alone doesn’t equal stability, and the small shifts that create more control and ease. If you want your business to feel calmer and more predictable, start here. Come stalk us on the IG ⁠here⁠ Ready for a new accountant? Book a free chat ⁠here⁠

    11 min

  7. JAN 4

    Ep. 69 Summer Series - Mastery

    You don’t stumble into mastery , you train for it. In this episode, we’re talking about mastery and why running a business is more like training for an Olympic event than winging it as you go. Peak performance doesn’t happen by accident. We’ll cover why consistency beats intensity, how skill-building compounds over time, and why treating your business like something you train for changes everything. If you want to operate at a higher level, this is how you do it Come stalk us on the IG ⁠here⁠ Ready for a new accountant? Book a free chat ⁠here⁠

    10 min

  8. JAN 1

    Ep. 68 Summer Series - Mindset

    Mindset isn’t about meditating for hours or thinking positive thoughts. In this episode, we’re breaking down what mindset actually is in business, why it matters, and how it shows up in the decisions you make every day. No crystals. No manifesting marathons. Just practical awareness. We’ll cover how mindset affects money, pricing, and growth, and why shifting the way you think doesn’t require a total personality overhaul. If you want better results without the woo, this one’s for you. Come stalk us on the IG here Ready for a new accountant? Book a free chat here

    12 min
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About

You’re running a business , not a charity. So let’s make sure it actually pays you like one. The Start Out Savvy Podcast is for service-based women who are ready to feel confident with their money, charge properly for their work, and run a business that supports their life. Hosted by accountant and money mentor Kirsten Russell, this is straight-talking advice on cash flow, pricing, paying yourself, and building real wealth,without hustle culture or fluffy nonsense. Smart money. Clear decisions. Savvy AF growth.

Information

  • Creator
    Kirsten Russell
  • Years Active
    2024 - 2026
  • Episodes
    74
  • Rating
    Explicit
  • Copyright
    © Kirsten Russell
  • Show Website
    The Start Out Savvy Podcast