WOW Women of Wealth Podcast w/ Tracey Sofra

Tracey Sofra
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The Women of Wealth podcast, hosted by Australia's top financial advisor for women, Tracey Sofra, empowers you to take control of your financial life. Through proven strategies and expert guidance, Tracey helps you navigate personal finance, set authentic goals, and simplify your investment strategy. Whether you're a beginner or looking to level up, this podcast is your guide to unlocking financial freedom and abundance. Subscribe now and join the movement of women claiming their power and prosperity like never before.

  1. Mar 29

    Episode 70: Should You Trust AI With Your Financial Future?

    A client recently told me she asked ChatGPT to help her earn an extra $500. It gave her a step-by-step breakdown… And it even ended with a cheerful: “You got this, girl!” Sounds helpful at first glance. There was just one problem… Almost none of the advice was practical for her actual life. AI had made a bunch of assumptions about her time, her skills, and her resources. And it had absolutely no understanding of her history, her behaviour patterns, or the emotional triggers behind her spending. Here’s what concerns me... 66% of Australians who use AI tools have already turned to them for financial advice. And most of them don’t realise what these tools are missing. In my latest episode of the Women of Wealth podcast, I’m sharing what AI can and can’t do when it comes to your money, including: The 3 things AI is genuinely useful for with your finances (use it for these, absolutely) Why AI will confidently give you the wrong answer (and you won’t even know it) The hidden tax trap that AI-generated investment advice can lead you straight into What AI literally cannot detect about you that a human picks up in seconds The real reason AI tells you what you want to hear instead of what you actually need to hear Why a budget created by AI is only half the equation (and what's missing is the part that matters most) Because here's what it comes down to... AI doesn’t know you. It doesn’t know your hopes, your fears, your history… … or the reason you lie awake at 2 am worrying about money. You deserve so much more than auto-generated responses. Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    14 min

  2. Mar 22

    Episode 69: How to Raise Financially Savvy Kids (Without Boring Them to Death)

    A colleague asked me something recently that caught me off guard… “I want to help my kids learn about money... but I have no idea where to start.” And honestly? Most parents feel the same way. We know money skills are important. We know we should be teaching our kids about it. But how do you actually do it without their eyes glazing over or them tuning you out completely? Here’s the thing most parents don't realise… Your kids are already learning about money. They’re watching you at the kitchen table with the calculator. They’re hearing every conversation you have about bills. They’re forming their money story right now… … whether you're intentionally teaching them or not. In my latest episode of the Women of Wealth podcast, I'm sharing practical, age-by-age strategies to teach your kids about money, including: The simple corner shop exercise that can light a fire in a three-year-old (I still remember the feeling from when I was seven) Why the eight-to-twelve age group is the perfect time to introduce one surprisingly powerful money concept The "become the bank" technique that teaches teenagers about credit without the real-world consequences A 4-word question your kids should be asking every time they buy something How one 12-year-old I know is already running her own business at the markets The common money conversation mistake parents make that unintentionally creates a negative relationship with money The best time to start teaching your kids about money was years ago. The second-best time?  Today. Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    29 min

  3. Mar 15

    Episode 68: This Money Advice Is Holding You Back

    Ever heard this type of advice? “Just stop buying lattes and you’ll be rich.” How about this gem: “You should have it all figured out by now.” Yeah... Look, I’m willing to say the truth no one wants to admit out loud: Most popular money advice is rubbish. It sounds catchy. It looks great on a social media tile.  But when you actually try to apply it to your real life… It falls apart. And worse… Some of this advice is actually keeping you stuck. In my latest episode of the Women of Wealth podcast, I'm breaking down 6 of the most common pieces of financial advice that simply don’t work and what to do instead, including: Why the “latte factor” completely misses the point about where your money actually goes The real financial levers that will make a meaningful difference to your budget What most people get dangerously wrong about saving versus investing The one budgeting approach that leads to burnout every single time The most damaging, shame-loaded financial advice that women fall prey to constantly The outdated money rule that keeps women underpaid, under-informed, and overwhelmed Here’s what I've learned after three decades in this industry... You don’t need perfect advice. Instead… You need relevant advice.  And…  The courage to leave behind everything that doesn’t fit your real life. Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    29 min

  4. Mar 8

    Episode 67: How She Went From Walking on Loose Sand to Sitting in the Driver’s Seat

    “I felt like I was walking on loose sand... I didn’t really know where to step.” That’s how Lisa described her financial life before she joined our Financial Confidence Program. She had no debt… She had some savings… But she had absolutely no idea what to do next. She’d walked into financial planners’ offices before… … and been told to come back when she had more money to invest. Can you imagine? She was ready. She was willing.  But no one would show her the path. And now, in my latest episode of the Women of Wealth podcast… Lisa Hutton joins me to share her incredible transformation, including: The one feeling that kept her financially frozen for years (and how she finally broke free) What she discovered about the gap between “having money” and “knowing what to do with it” The clever strategy she pieced together that most mortgage brokers don’t even know about Why she went through 5 mortgage brokers before finding the right one (and how the program gave her the confidence to do that) The unexpected way financial empowerment changed areas of her life that had nothing to do with money Here’s what Lisa said that stopped me in my tracks… “I wasn’t even in the passenger seat. I was holding onto the bumper of the car.” By the end of the program? She was driving. Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    46 min

  5. Mar 1

    Episode 66: Building Momentum With Your Money: 4 Simple Steps To Start The Year Strong

    You know that burst of energy you feel at the start of a new year? The excitement, the motivation, the determination to finally get your finances sorted… It's powerful stuff. But here's the thing… That same energy can actually work against you. It’s the same thing that happens to a balloon when you inflate it too fast. It pops, right in your face. And if you try to overhaul your entire financial life in a couple weeks at the start of the year… You're going to burn out, and fast. That’s why, in this episode of the Women of Wealth Podcast, I'm sharing a different approach. Instead of trying to do everything at once, I want you to focus on building momentum through simple, sustainable habits. Because slow and steady really does win the race. Here's what you'll discover in this episode: Why most New Year's resolutions fail and what to do instead if you want real, lasting change The common mistake that turns financial motivation into overwhelm (and how to avoid it this year) One simple habit that gives you a sense of control over your spending without cutting out everything you enjoy How to choose a monthly focus that actually moves the needle on your financial goals The type of goal that becomes almost impossible to give up on (and how to set one for yourself) Why going it alone is one of the fastest ways to lose momentum (and what to do about it) You don't need to fix everything this month. You just need to build habits that carry you forward, week after week, until this time next year… You look back and realise how far you've come. Ready to start the year with momentum that actually lasts? Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    14 min

  6. Feb 22

    Episode 65: How To Reset Your Finances After A Rough Year (6 Simple Steps)

    Have you ever had one of those years where the math just doesn't add up? The income didn't stretch far enough… The bills piled up… And unexpected expenses hit you out of nowhere. If that sounds familiar, I want you to know something important: You're not alone.  And more importantly… … you're not stuck. A rough financial year doesn't mean you've failed. It means you're human. In this episode of the Women of Wealth Podcast, I'm walking you through my 6-step framework for resetting your finances and creating a real comeback plan. These are simple, compassionate steps that’ll meet you exactly where you are right now. Here's what you'll discover in this episode: The first thing you must do before you even look at your bank account (hint: it has nothing to do with numbers) Why facing your financial reality isn't as scary as it seems and how to do it without spiralling into guilt The difference between a “dream life” budget and a “reset mode” budget (and which one you actually need right now) A simple weekly savings amount that adds up to a surprisingly powerful safety net by year's end How to set financial goals that build momentum instead of overwhelm The hidden trap that causes most financial resets to fail and how to avoid it completely The most powerful comebacks don't start with perfection. They start with grace. If you're ready to draw that line in the sand and start your next chapter… This episode is for you. Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    15 min

  7. Feb 15

    Episode 64: 6 Powerful Resets To Make 2026 Your Best Financial Year Yet

    We’re already well into the new year by now… And if you're like most women, you've probably got a mix of hope and overwhelm swirling around in your head. New goals and fresh intentions…  Big dreams… You get the gist. But here's the thing… Unless you take the time to reflect on what actually happened last year, you risk repeating the same patterns that kept you stuck. The good news? It's not too late to reset. In this practical episode of the Women of Wealth Podcast, I'm walking you through the 6 resets that will help you take control of your finances and your life in 2026. Specifically… They're the exact framework I use myself and with my members to create lasting change. Here's what you'll discover in this episode: The underused tool that successful people swear by (and how to use it to avoid repeating last year's mistakes) A simple exercise that reveals your hidden financial wins from the past year… even if you think you didn't have any The real reason your budget stops working and what to do about it before life gets in the way Why decluttering your finances has a surprising effect on your mental health and energy levels The 3-tier goal-setting method that makes big financial targets feel actually achievable What it really takes to dream big without guilt and why most women have been conditioned to hold themselves back Here's what I want you to remember… No great change has ever come from staying comfortable. If 2026 is going to be different, it starts with doing something different. And that starts right here. Ready to reset and make this your best financial year yet? Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    23 min

  8. Feb 8

    Episode 63: From Single Mum Survival Mode To Confidence In Her Retirement

    After 20 years as a single mother… Sonia Piani had very little super, no real investment plan, and a retirement future that looked “pretty bleak.” She knew she needed to do something different. But she didn't know where to go, who to trust, or how to even start. Then something kept popping up on her Facebook feed (that something was me pointing the finger, apparently). She took it as a sign…  … and decided to give the Empower program a go. What happened next completely changed her financial trajectory. In this powerful episode of the Women of Wealth Podcast, Sonia shares her raw and emotional transformation story. You'll hear exactly how she went from financial uncertainty to building a diversified portfolio, maximising her super, and even purchasing an investment property…  … all within 12 months. Here's what else you'll discover in this episode: The truth about how much runway you actually need to transform your retirement (it's less than you think) The single investment strategy that Sonia credits for her exponential growth in just 6 months What Sonia changed inside her super that took it from “going nowhere” to finally working for her The real reason so many women struggle to seek financial help, and how Sonia overcame it The unexpected mindset shift that turned a lifelong spender into someone with clear goals and a plan Why learning alongside other women accelerated Sonia's progress faster than going it alone ever could The financial lesson Sonia wishes she'd learned decades ago and now plans to pass on to future generations Sonia is proof that no matter where you’re starting from… … you can still create a retirement that feels secure, confident, and completely on your terms. Ready to hear how she did it? Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    27 min
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About

The Women of Wealth podcast, hosted by Australia's top financial advisor for women, Tracey Sofra, empowers you to take control of your financial life. Through proven strategies and expert guidance, Tracey helps you navigate personal finance, set authentic goals, and simplify your investment strategy. Whether you're a beginner or looking to level up, this podcast is your guide to unlocking financial freedom and abundance. Subscribe now and join the movement of women claiming their power and prosperity like never before.

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