Your Business – Your Next Level

Eunicia Peret
  • 4.8 (21)
  • Investing
  • Weekly

Are you an ambitious business owner ready to take your business to the next level? Welcome to "Your Business – Your Next Level," where your host Eunicia Peret delivers the game-changing insights every ambitious business owner seeks. Whether it’s strategies for paying less in taxes, scaling your enterprise, or optimizing your team, this podcast is designed with your success in mind. Tailored for business owners who face challenges in expansion and optimization, here you’ll find the expert guidance needed to unlock new opportunities and grow your business. Don't miss out on the opportunity to transform your business and your finances. Visit us at www.podcast.excelstra.com to access further insights and resources. Elevate your listening experience by subscribing to "Your Business – Your Next Level" and ensure you rate and review our episodes, so we can continue delivering the content you need to succeed. Join us and be part of a community dedicated to achieving more in business. Refuse to settle for conventional success. "Your Business – Your Next Level" challenges you to push beyond comfort zones and explore new heights in business efficacy. With Eunicia's guidance and a wealth of expert knowledge, your pursuit of exceptional achievement starts here. Let's redefine what success means to you and set new benchmarks in your industry together.

  1. 21h ago

    Ep156: Garrett Rice on Why AI Is Breaking the Traditional Hiring Model

    Garrett Rice, co-founder and CEO of callings.ai and former Apple and NeXT executive, joins Eunicia Peret to unpack how AI is reshaping the modern job market, and why both employers and job seekers are struggling to adapt. From thousands of applications and AI-generated resumes to remote work, declining trust, and increasingly impersonal hiring processes, Garrett explains why the traditional model of finding and hiring talent is fundamentally broken. Together, they explore how companies can identify the right people, why professionals must become more visible and authentic, and how AI can be used as a tool without removing humanity from the process. Garrett also shares lessons from his own entrepreneurial journey about pivoting, letting go, and recognizing when reality no longer matches the original vision. This episode offers a timely look at the future of work and what leaders can do to preserve trust, responsibility, and human connection in an AI-driven world. Key Takeaways: The traditional hiring model is breaking down: High application volumes make it increasingly difficult for qualified candidates to be seen AI has created a trust problem: Employers question resumes while candidates question whether job postings are even legitimate Visibility matters more than ever: Professionals need to demonstrate their expertise beyond simply submitting a resume Hiring should focus on the person, not just credentials: Previous experience doesn't automatically predict success in a new organization Authenticity is becoming a competitive advantage: Candidates who clearly communicate who they really are can stand out from AI-generated noise Employers must take responsibility too: Better hiring requires companies to understand what they actually need rather than relying entirely on automated processes Remote work changed workplace relationships: Losing informal human interactions can weaken connection, communication, and loyalty AI is a tool, not a replacement for judgment: The quality of its output depends heavily on the expertise and information humans provide Know when to pivot: Holding onto an original vision too long can prevent you from seeing better opportunities Human connection still matters: Technology works best when it strengthens relationships rather than replacing them Timeline Summary: [00:00:00] Introduction to Garrett Rice and callings.ai [00:02:00] From Apple and NeXT to entrepreneurship and AI [00:03:00] Why the modern job market stopped working [00:05:00] Remote work, global competition, and application overload [00:07:00] Why hiring has become difficult for employers too [00:08:00] AI and the erosion of trust in the hiring process [00:10:00] Why employers are actively searching for talent instead of relying on applications [00:11:00] Building professional visibility and credibility [00:13:00] The challenge of retaining talent in a remote environment [00:15:00] What remote work removed from workplace relationships [00:16:00] AI-generated communication and the loss of human connection [00:18:00] Creating responsible guardrails around AI [00:20:00] Responsibility and authenticity in an AI-driven workplace [00:22:00] Why traditional hiring criteria often fail [00:23:00] Using AI to communicate your authentic professional value [00:25:00] Matching the right candidate with the right company [00:27:00] How recruiters can navigate imperfect information [00:29:00] Preserving humanity as technology advances [00:32:00] Garrett's lessons from producing an independent film [00:34:00] Knowing when to let go and pivot [00:35:00] Lessons from Apple: making the sausage versus eating it [00:38:00] Why leaders need to focus on what they do best [00:39:00] Final reflections on AI, humanity, and the future of work

  2. Oct 27

    Ep155: Gorm Tuxen on Why Resourcefulness Is an Entrepreneur's Greatest Advantage

    Gorm Tuxen, visionary entrepreneur, author, and veteran of more than 40 years in business development, software engineering, and systems design, joins Eunicia Peret for a wide-ranging conversation about entrepreneurship, risk, resourcefulness, and what it really takes to build something that lasts. Drawing from his experience as an immigrant and as a founder who has built and sold multiple businesses, Gorm shares why the immigrant mindset can create a powerful entrepreneurial advantage, and why persistence, contribution, and a willingness to take calculated risks remain essential to success. Together, they explore the importance of understanding your financials, building businesses that don't depend entirely on the founder, surrounding yourself with the right people, and learning from the inevitable failures along the way. This episode is a reminder that entrepreneurship isn't about avoiding the School of Hard Knocks, it's about making sure you actually learn from it. Key Takeaways: Resourcefulness is an entrepreneurial advantage: Learning to work with what you have builds resilience and creativity Risk is part of the journey: Successful entrepreneurs don't avoid risk, they learn how to understand and manage it Know your numbers: Financial literacy is the instrument panel that helps entrepreneurs navigate uncertainty Build a business that can survive without you: Developing and mentoring others creates a stronger, more valuable company Relevance comes before execution: A great idea only becomes a business when customers actually see value in it Bootstrap with intention: Spending your own money forces discipline and a clear focus on return on investment Ask for capital before you desperately need it: Strong financial relationships are built when the business is healthy Surround yourself with the right people: Community, advisors, and relationships can accelerate your journey dramatically Share the risk: The strongest partnerships are built when everyone has a stake in creating successful outcomes Failure only becomes education through reflection: Hard experiences create value when you actually learn from them Timeline Summary: [00:00:00] Introduction to Gorm Tuxen and the School of Hard Knocks [00:02:00] Immigration, the American Dream, and contribution [00:05:00] Why Gorm believes the immigration conversation needs greater clarity [00:09:00] Resourcefulness and the immigrant entrepreneurial mindset [00:11:00] Risk-taking and the impact of immigrant-founded businesses [00:14:00] Why successful entrepreneurs must continue learning [00:16:00] Knowing when to delegate and replace yourself [00:18:00] Building a company that can thrive without the founder [00:20:00] Accessing capital and finding the right professional support [00:22:00] Managing risk through financial discipline [00:23:00] Lessons from Gorm's first entrepreneurial failure [00:25:00] Testing ideas for relevance before investing heavily [00:26:00] Bootstrapping and thinking carefully about ROI [00:27:00] Why relationships and community accelerate success [00:30:00] Building trust through shared risk and accountability [00:32:00] Why consultants need to create results, not just deliver advice [00:35:00] Aligning incentives and creating win-win partnerships [00:36:00] The biggest lesson from the School of Hard Knocks [00:38:00] Why every entrepreneur needs to understand their financials [00:40:00] Turning failure into education through reflection

  3. Oct 20

    Ep154: Mickie Kennedy on Why Credibility Is Your Greatest Marketing Asset

    Mickie Kennedy, founder of eReleases and a leading expert in press release distribution, joins Eunicia Peret to reveal how entrepreneurs can build credibility, attract better clients, and grow their businesses through earned media. After sharing the pivotal moment when he realized he had to "fire himself" from the day-to-day operations of his company, Mickie explains why stepping back allowed his business to scale dramatically. The conversation explores leadership, delegation, public relations, referral marketing, and the long-term value of creating authentic media coverage instead of chasing paid publicity. Whether you're a startup or an established business owner, this episode demonstrates how credibility and trust often become your most valuable marketing assets. Key Takeaways: Growth begins with letting go: Businesses scale when leaders stop micromanaging every detail Earned media creates lasting credibility: Authentic press coverage builds trust that advertising cannot replicate Consistency beats chasing trends: Long-term commitment to proven marketing strategies delivers better results than constantly switching tactics Great referral partners deserve recognition: Closing the loop strengthens relationships and generates more referrals Stories connect better than sales pitches: People remember authentic journeys far more than marketing messages Trust compounds over time: Credibility increases conversion rates and strengthens customer loyalty Measure what matters: Small improvements made consistently outperform constant reinvention Strong systems increase business value: Companies become more scalable when they can operate without the founder Visibility starts before you're 'big enough': Small businesses often make the most compelling stories for journalists Focus on your strengths: The greatest business breakthroughs often happen when leaders operate in their zone of genius Timeline Summary: [00:00:00] Introduction to Mickie Kennedy and eReleases [00:02:00] The decision to "fire himself" from daily operations [00:04:00] Why letting go allowed the business to scale [00:06:00] Building teams that operate independently [00:07:00] Common mistakes entrepreneurs make with marketing [00:09:00] Why consistency outperforms shiny-object syndrome [00:11:00] Content marketing and measuring long-term success [00:13:00] Creating referral systems that actually work [00:17:00] Understanding the value of earned media [00:20:00] How media coverage improves conversions and customer trust [00:22:00] Leveraging press coverage across every marketing channel [00:24:00] Earned media versus paid publicity [00:28:00] Why journalists love discovering smaller businesses [00:30:00] Lessons learned from stepping away as founder [00:32:00] Final advice for entrepreneurs building credibility and visibility

  4. Oct 13

    Ep153: Naomi Kent on Preparing for Opportunities Before They Arrive

    Naomi Kent, founder of Boardroom Company, joins Eunicia Peret to discuss how executives, entrepreneurs, and business owners can build meaningful board careers while preparing for the next chapter of their professional lives. Drawing on years of experience helping companies build stronger boards and placing executives into board positions, Naomi explains why board opportunities are about far more than prestige, they're about purpose, impact, and continuing to contribute long after stepping away from day-to-day operations. The conversation also explores succession planning, business exits, personal branding, coaching, and why preparing for opportunities before they arrive is one of the greatest competitive advantages a leader can have. Whether you're an executive looking to expand your influence or an entrepreneur planning your eventual exit, this episode offers valuable insights into creating a legacy that extends beyond your business. Key Takeaways: Preparation creates opportunity: The best board opportunities go to those who are ready before they're needed Your personal brand matters: Boards select individuals, not just job titles or companies Start building your board career early: Experience gained today compounds throughout your career Purpose becomes more important over time: Many leaders find greater fulfillment by giving back after operational leadership Exiting a business requires a plan: Success after an exit depends on preparing for what's next, not just closing the deal Identity extends beyond your company: Great leaders separate who they are from the businesses they build Coaching accelerates transitions: Experienced advisors help leaders navigate unfamiliar stages of growth Relationships open doors: Strong professional networks often lead to the best board opportunities Show up as the person you want to become: Confidence and preparation shape how others perceive your leadership Legacy is built intentionally: Long-term impact comes from making deliberate choices throughout your career Timeline Summary:[00:00:00] Introduction to Naomi Kent and Boardroom Company [00:02:00] Why board careers should begin earlier than most people think [00:03:00] The leadership benefits of serving on boards [00:04:00] Redefining retirement through purpose and contribution [00:06:00] How boards support companies through different growth stages [00:07:00] Common fears entrepreneurs face when exiting a business [00:09:00] Building a personal brand beyond your company [00:11:00] Planning successful business exits from the seller's perspective [00:15:00] Creating a meaningful life after full-time leadership [00:17:00] Why coaches and mentors accelerate executive growth [00:20:00] Building the right support team around business owners [00:22:00] Trust, relationships, and choosing the right advisors [00:26:00] Lessons learned from executives who missed board opportunities [00:29:00] What it takes to become board-ready [00:33:00] Final advice for building a purposeful board career [00:35:00] Closing reflections on preparation and opportunity

  5. Oct 6

    Ep152: Grace Redman on Why Your Mindset Determines Your Next Level

    Grace Redman, award-winning entrepreneur and executive success coach, joins Eunicia Peret for a powerful conversation about the mindset shifts that separate successful entrepreneurs from truly fulfilled ones. Drawing from decades of experience building businesses and coaching executives, Grace explains how unconscious beliefs, self-worth, and fear often become the invisible barriers that prevent leaders from reaching their next level. Together, they explore manifestation, investing in personal growth, building the right support system, and why success is about more than financial achievement. This episode is a reminder that lasting growth begins on the inside and that the greatest breakthroughs happen when we become willing to challenge the stories we've been telling ourselves. Key Takeaways: Your beliefs shape your success: The stories you tell yourself determine the results you create Self-worth drives decision-making: Many business challenges begin with limiting beliefs, not lack of strategy You don't have to build success alone: Great leaders surround themselves with trusted advisors and mentors Mindset comes before systems: The best strategies only work when your beliefs support them Being present creates opportunity: Focusing on the present moment opens the door to greater possibilities Investing in yourself changes everything: Personal growth creates returns that extend far beyond business Fear and intuition are not the same: Learning to distinguish between them leads to better decisions Success includes fulfillment: Financial achievement means little without peace, purpose, and strong relationships Growth requires new thinking: The mindset that got you here won't take you to your next level Impact creates lasting success: Businesses thrive when they create value for clients, teams, and communities alike Timeline Summary: [00:00:00] Introduction to Grace Redman and her coaching journey [00:02:00] Why executives struggle despite outward success [00:04:00] Understanding self-worth and limiting beliefs [00:06:00] Staying open to growth and new possibilities [00:08:00] Building businesses through trust and alignment [00:10:00] Manifestation, vision, and intentional growth [00:12:00] Why asking "Who?" changes everything [00:14:00] The importance of coaches, mentors, and accountability [00:16:00] Outgrowing old beliefs and old strategies [00:18:00] Breaking through fear around investing in yourself [00:20:00] Closing the gap between present and future success [00:22:00] Why mindset comes before systems and processes [00:24:00] Shifting from stress to possibility [00:26:00] Lessons learned from balancing family and entrepreneurship [00:28:00] Presence, fulfillment, and creating an elevated life [00:31:00] Final reflections on investing in yourself and taking action

  6. Sep 29

    Ep151: Darren Reeves on Why Relationships Are Your Greatest Business Asset

    Darren Reeves, founder of a boutique medical device regulatory consulting firm with nearly four decades of industry experience, joins Eunicia Peret to share the lessons he's learned from building a successful consulting business in one of the world's most highly regulated industries. Their conversation goes far beyond regulatory compliance, exploring entrepreneurship, networking, pricing based on value instead of hours, building long-term client relationships, and why investing in expertise is often the fastest path to growth. Darren also discusses major changes in FDA regulations, the importance of proactive planning, and how business owners can avoid costly mistakes by surrounding themselves with the right advisors. Whether you're a consultant, entrepreneur, or business owner, this episode offers practical insights on scaling a business while creating lasting value for clients. Key Takeaways: Relationships drive long-term success: People invest in those who make their lives easier, not just technical expertise Invest in yourself early: Learning from experienced mentors accelerates growth and avoids costly mistakes Value beats hourly billing: Pricing based on outcomes creates better results for both clients and consultants Focus on your highest-value work: Delegate lower-value tasks so you can spend more time serving clients Proactive planning saves money: Waiting until problems arise almost always costs more than preparing ahead Collaboration creates better outcomes: The best advisors work together rather than operating in silos Perfection can become the enemy of progress: Delivering great work on time is often more valuable than chasing perfection Networking compounds over time: Strong professional relationships create opportunities that money can't buy Regulatory change rewards preparation: Businesses that adapt early gain a significant competitive advantage Serve first, profits follow: Sustainable businesses are built by consistently delivering meaningful value to clients Timeline Summary: [00:00:00] Introduction to Darren Reeves and his career in medical devices [00:02:00] Leaving corporate leadership to build a consulting business [00:04:00] Finding mentors and investing in personal growth [00:06:00] Transitioning from solopreneur to entrepreneur [00:08:00] Why client relationships matter more than technical expertise [00:10:00] Moving beyond hourly billing to value-based consulting [00:12:00] Building recurring revenue through retainer relationships [00:14:00] Investing in experts instead of doing everything yourself [00:16:00] The importance of proactive tax and business planning [00:20:00] Why coordinated advisors create better business outcomes [00:25:00] Major regulatory changes affecting medical device companies [00:28:00] Helping companies right-size compliance systems [00:30:00] Lessons learned from chasing perfection [00:32:00] The power of networking and long-term relationships [00:34:00] AI, human expertise, and the future of professional services [00:36:00] Final thoughts on collaboration and continuous growth

  7. Sep 22

    Ep150: Tony Snow on Giving Physicians More Control Over Their Careers

    Tony Snow, founder and CEO of Parrot MD, joins Eunicia Peret to discuss how technology is reshaping physician staffing while giving doctors greater flexibility, transparency, and control over their careers. Frustrated by outdated locum tenens models filled with recruiters, hidden markups, and inefficient processes, Tony built Parrot MD to connect hospitals directly with physicians through a transparent marketplace. The conversation explores physician burnout, staffing shortages, entrepreneurial leadership, and why giving physicians more autonomy benefits not only doctors but hospitals and patients alike. Tony also shares lessons from building a startup, the importance of staying focused on solving one problem exceptionally well, and why execution, not just ideas, is what ultimately creates meaningful change. Key Takeaways: Transparency builds trust: Removing middlemen creates better outcomes for both physicians and hospitals Physicians deserve more control: Flexible staffing models allow doctors to design careers that fit their lives Burnout often stems from lack of autonomy: More choice creates healthier, longer-lasting careers Technology should simplify, not complicate: Smart platforms eliminate unnecessary friction and inefficiency Startups succeed by solving one problem well: Focus creates momentum before expansion Execution matters more than ideas: Great businesses are built through disciplined implementation Don't be afraid to pivot: Listening to customers often reveals bigger opportunities than the original vision Word-of-mouth is the strongest validation: Exceptional experiences naturally create growth Stay focused before scaling: Master one niche before expanding into others Purpose drives long-term success: Building something meaningful creates stronger companies than chasing money alone Timeline Summary: [00:00:00] Introduction to Tony Snow and Parrot MD [00:02:00] How the original idea behind Parrot MD evolved [00:03:00] The hidden problems with traditional physician staffing [00:05:00] How recruiter-driven locum models create inefficiencies [00:07:00] Building transparency through technology [00:09:00] Giving physicians more flexibility and control [00:11:00] Expanding the platform beyond emergency medicine [00:13:00] Building physician pods and local staffing networks [00:15:00] Overcoming resistance to innovation in healthcare [00:17:00] Helping reduce physician burnout through flexibility [00:20:00] Supporting physicians beyond clinical work [00:22:00] Lessons learned from scaling a healthcare startup [00:24:00] Why startups must stay focused before expanding [00:26:00] Biggest entrepreneurial lesson: execution over ideas [00:29:00] Building a mission-driven company with long-term purpose [00:31:00] Final reflections on changing healthcare staffing for the better

  8. Sep 15

    Ep149: Dr. Ioana Pasca on Why Mentorship and Sponsorship Change Lives

    Dr. Ioana Pasca, anesthesiologist, neurointensivist, researcher, and medical educator, joins Eunicia Peret to discuss one of the most overlooked drivers of long-term success: mentorship and sponsorship. Reflecting on her own journey from first-generation immigrant to physician and educator, Ioana shares how one conversation with a medical resident shaped her future and why the right mentors can completely change the trajectory of a career. The conversation explores the difference between mentorship and sponsorship, how physicians and professionals can intentionally build meaningful networks, and why investing in yourself, through coaching, community, and personal growth, is often the missing piece to avoiding burnout and reaching your full potential. This episode is a powerful reminder that no one succeeds alone, and that the right people can open doors you never knew existed. Key Takeaways: One mentor can change your life: A single conversation can completely alter your career trajectory Mentors and sponsors serve different roles: Mentors guide you, while sponsors actively create opportunities for you Community accelerates growth: Relationships built through committees, organizations, and service create lifelong opportunities You must invest in yourself: Coaching, education, and personal development are essential, not optional, for long-term success Burnout often comes from constant overdrive: High achievers must intentionally create space to rest and reflect Not every outcome is within your control: Learning to separate effort from outcome creates peace and resilience Great mentors challenge you: The best mentors encourage growth rather than keeping you comfortable Service creates opportunity: Giving your time and expertise often leads to unexpected doors opening Support networks matter: Success is rarely achieved alone, it grows through trusted relationships Slowing down is productive: Rest, reflection, and intentional living often lead to better long-term performance Timeline Summary: [00:00:00] Introduction to Dr. Ioana Pasca and her background [00:02:00] The childhood moment that inspired a medical career [00:03:00] Why mentorship matters for first-generation professionals [00:05:00] Mentorship vs. sponsorship: understanding the difference [00:07:00] Finding mentors through professional societies and committees [00:09:00] Building networks through service and collaboration [00:11:00] Why relationships create future opportunities [00:13:00] Investing in coaching and personal development [00:15:00] Physician burnout and the challenge of slowing down [00:17:00] The importance of supportive communities [00:19:00] Lessons from the Blue Zones and intentional living [00:21:00] Creating healthier physician cultures and support systems [00:23:00] Biggest lesson: not every outcome is under your control [00:25:00] Letting go of self-blame and embracing growth [00:27:00] Why mentorship builds future generations of leaders [00:30:00] Final reflections on community, joy, and lifelong learning

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4.8
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About

Are you an ambitious business owner ready to take your business to the next level? Welcome to "Your Business – Your Next Level," where your host Eunicia Peret delivers the game-changing insights every ambitious business owner seeks. Whether it’s strategies for paying less in taxes, scaling your enterprise, or optimizing your team, this podcast is designed with your success in mind. Tailored for business owners who face challenges in expansion and optimization, here you’ll find the expert guidance needed to unlock new opportunities and grow your business. Don't miss out on the opportunity to transform your business and your finances. Visit us at www.podcast.excelstra.com to access further insights and resources. Elevate your listening experience by subscribing to "Your Business – Your Next Level" and ensure you rate and review our episodes, so we can continue delivering the content you need to succeed. Join us and be part of a community dedicated to achieving more in business. Refuse to settle for conventional success. "Your Business – Your Next Level" challenges you to push beyond comfort zones and explore new heights in business efficacy. With Eunicia's guidance and a wealth of expert knowledge, your pursuit of exceptional achievement starts here. Let's redefine what success means to you and set new benchmarks in your industry together.

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