Marketing by Shelby

Shelby Leigh, Bestselling Author and Marketing Coach for Creatives
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Hey, I'm Shelby, bestselling writer and marketing coach for creatives. I teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 50k books on social media, I love to help others learn social media marketing! Grab my latest freebie at https://marketingbyshelby.com/freebie Learn more and find offers to help you: marketingbyshelby.com

  1. 3D AGO

    This Debut Author Sold 300 Books in Two Days

    In this interview, I chat with Creative's Content Club member, Kendra Pecci, about her book launch strategy that resulted in hitting her goal of 300 sales within 2 days of her book being available, and how she's now reaching new readers on social media. We dive into a post that's gotten over 11,000 views and brought in new followers over time thanks to The Creative's Content Club, how her identity as a writer helped her throughout this journey, and more. Thanks to Kendra for sitting down to chat with me and for being a part of the Club! Kendra Pecci's website: http://www.kendrapecci.com/ https://www.instagram.com/author_kendra_pecci/ WORK WITH ME THIS YEAR! Join the waitlist for the 6-week private Marketing Momentum Accelerator, starting in March! Work with me for 6 weeks on your marketing strategy, customized to you and your needs : https://www.marketingbyshelby.com/waitlist-mma CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

    27 min

  2. FEB 8

    How Much YouTube Paid Me in One Year with 12k Subscribers

    Curious about how much YouTube pays a creator with about 12,000 subscribers? In this video, I take you behind-the-scenes into my YouTube channel dashboard to show you my total revenue, monthly breakdown, comparison to the previous year, and a real look at which videos brought me the most revenue.Plus, I share more about my real strategy with YouTube: how it brings me new leads and how my brand deals increased in 2025! Check out my past YouTube monetization videos: How much YouTube paid me with 7k subscribers: https://youtu.be/DmaUvEHo9TA How much YouTube paid me in one month: https://youtu.be/ycmqgA7Q8Q4 CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

    11 min

  3. FEB 1

    5 changes to make in your 2026 social media content

    If you're feeling like social media is shifting, you’re not imagining it. In this video, I’m sharing 5 important things to change or incorporate in your social media content strategy in 2026 so you can keep growing without losing your voice or energy. Whether you're an author, artist, or creative entrepreneur, these shifts will help you stay aligned and effective. We’ll cover: - Why incorporating your values + storytelling matters more than ever - The shift away from hashtags (and what to focus on instead) - How to make polished content still feel genuine - The rise of live selling and what CTAs actually convert- Using tools like ManyChat to deepen connection with your audience ManyChat is my favorite tool for automating comments and personalizing the experience for my audience. Here's my affiliate link where you can get 50% off your first 2 months of ManyChat Pro: https://manychat.partnerlinks.io/t8vq7mqt9m65-wki14 CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

    12 min

  4. JAN 18

    Launch Your Author or Artist Career in 2026 (Step-by-Step)

    JOIN THE CREATIVE'S CONTENT CLUB: OPEN FOR ENROLLMENT NOW! Work with me on your marketing in 2026! With our monthly content plans, step-by-step trainings, and access to me (Shelby!) as your marketing coach for quick answers and personalized feedback. Enrollment closes soon. Join us at: https://marketingbyshelby.com/club Ready to finally launch or grow your author or artist career in 2026? This is the step-by-step roadmap I recommend for launching your work and building an audience from scratch.In this video, we'll talk about the 5 key steps to launching your career as an author or artist, both when it comes to creating a great product, but also picking your platforms and focus... and then marketing and selling your work! RESOURCES MENTIONED IN THIS VIDEO:3 ways to grow your audience this year with collaborations: https://youtu.be/5qv5URcSqvo Staying motivated and consistent (most recent episode): https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/My-Daily-Routine-for-Motivation--Consistency-as-a-Creative-Entrepreneur-e3de2s3 CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

    17 min

  5. JAN 11

    My Daily Routine for Motivation & Consistency as a Creative Entrepreneur

    Ready to stay on track with your goals in 2026? Use FocusedSpace for daily accountability, coworking, and goal setting. Use code SHELBY to use FocusedSpace for just $2 a WEEK! https://get.focused.space/shelby As a creative entrepreneur, staying consistent and motivated can feel impossible some days, especially when you're juggling all the things. In this video, I’m sharing my favorite strategies that actually keep me on track: from how I manage my time, to how I keep myself internally motivated, as well as using external factors like body doubling and coworking.  Whether you're an author, artist, or maker, these tips are designed to help you stay inspired and aligned with your big vision.The Creative’s Content Club opens for enrollment THIS WEEK (Jan 2026) and saves our members HOURS of time each month on their social media content! Join the waitlist below to be the first to know when doors open and you'll automatically get my 2026 Marketing Predictions guide, completely free: https://marketingbyshelby.com/waitlist-pod Inside the Club, members get: - Monthly content plans for authors & artists - Done-for-you templates - Fill-in-the-blank captions and hooks - Trending audios and content examples And that's just one aspect of the Club - you'll also get direct support and feedback from me, plus all our trainings on creating a marketing strategy that works.👉 Join the waitlist below to be the first to know when doors open: https://marketingbyshelby.com/waitlist-pod CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

    12 min

  6. JAN 4

    A Week of Social Media Ideas for Authors & Artists

    In this video, I’m walking you through a full week of social media content ideas for authors and artists—designed to help you grow your audience, build a personal brand, and sell your work in a way that feels authentic (not forced). We’re talking about what actually works in 2026 and beyond, why building a personal brand matters more than ever, and how to rotate content using my Show, Sell, Storytell method so you’re not just posting to post—you’re building connection and momentum. These ideas work for authors, visual artists, makers, poets, writers, photographers and more. And yes: many of them can be adapted to faceless content too. ✨ Want this kind of content planned for you every month? The Creative’s Content Club opens for enrollment very soon and saves our members HOURS of time each month on their social media content! Inside the Club, members get: - Monthly content plans for authors & artists - Done-for-you templates - Fill-in-the-blank captions and hooks - Trending audios and content examples And that's just one aspect of the Club - you'll also get direct support and feedback from me, plus all our trainings on creating a marketing strategy that works.👉 Join the waitlist below to be the first to know when doors open: https://marketingbyshelby.com/waitlist-pod CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

    14 min

  7. 12/28/2025

    8 Income Streams I Made Money From This Year

    In this episode, I walk you through the 8 income streams I have as an author with a personal brand, as well as a creative with a marketing company that has grown to over 9,000 students. You'll hear what the 8 are, what percentage of revenue they made up in my business this year, and more.What was your primary income stream in your creative business this year? Are you looking to add one in 2026?CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

    12 min

  8. 12/21/2025

    4 Steps to Better Marketing in 2026

    In this video, I'm talking about something very near and dear to my heart: building momentum for your marketing and business... and actually keeping it! We'll talk about the 4 steps to creating momentum and the elements crucial to marketing that works.At the end, I'll invite you to check out my new program, the 4-Week Marketing Momentum Accelerator, where I'm working closely with a handful of creatives in Jan 2026. Learn more and enroll here by DEC 22!: https://www.marketingbyshelby.com/momentum Listen to this recent episode next: All the experiments I tried in my creative business this year CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

    11 min
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About

Hey, I'm Shelby, bestselling writer and marketing coach for creatives. I teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 50k books on social media, I love to help others learn social media marketing! Grab my latest freebie at https://marketingbyshelby.com/freebie Learn more and find offers to help you: marketingbyshelby.com

Information

  • Creator
    Shelby Leigh, Bestselling Author and Marketing Coach for Creatives
  • Years Active
    2024 - 2026
  • Episodes
    88
  • Rating
    Clean
  • Copyright
    © Shelby Leigh, Bestselling Author and Marketing Coach for Creatives
  • Show Website
    Marketing by Shelby