The Business of Basketball Podcast

Misha Horsey
  • 5.0 (3)
  • Careers
  • Updated Monthly

The Business of Basketball podcast educates basketball enthusiasts on diverse career paths within and beyond the sport for a sustainable future in the industry. Featuring a mix of guest appearances from young enthusiasts to professional athletes who found success, and solo shows with Misha, The Business of Basketball Podcast will enlighten and empower individuals at all stages of their basketball journey. It offers comprehensive knowledge and insights into the myriad of career opportunities within and adjacent to the sport of basketball.

  1. Apr 11

    How to Become a FULL-TIME Basketball Trainer (What Most Trainers Don’t Know)

    Want to turn basketball training into a real career? In this episode, I sit down with Justin Bright, founder of Humble Development, who recently opened a 15,000 sq ft training facility in Brooklyn in partnership with Made Hoops. He breaks down what it actually takes to build a career in basketball beyond playing — from becoming a skills trainer, to leading a team, to scaling a business in the industry. From what separates great trainers from the rest, to why most training doesn’t actually translate to the game, this episode gives a practical look at how to build something sustainable in basketball. Chapters 00:00:00 Intro + meeting Justin Bright 00:02:20 Growing up in Brooklyn + community influence 00:04:15 Visiting Jamaica + learning from his father’s legacy 00:07:15 What makes a great trainer? 00:11:50 What’s missing in basketball training today 00:13:20 What parents should look for in a trainer 00:13:52 U.S. vs overseas development systems 00:16:22 What separates high-level athletes from everyone else 00:21:31 When Justin knew he could do training full-time 00:22:47 How the Made Hoops partnership came together 00:25:52 What it takes to lead a team 00:30:08 Advice for trainers trying to grow 📲 Follow The Business of Basketball: Instagram -https://www.instagram.com/businessofbasketballpod/ YouTube - https://www.youtube.com/@UC6Bwr2Tyx3vuNNSfqdR5rUg 📲 Follow Justin: Instagram -https://www.instagram.com/humblestudd/ 🎯 About the show: The Business of Basketball is the podcast that helps you land your dream job in basketball by breaking down real pathways, strategies, and stories from people working in the game.

    33 min

  2. 12/13/2025

    How One Woman Is Saving Women’s Basketball History

    Cultural archivist, artist, and coach Jeannine Kayembe Oro is building something the basketball world has never had: a museum dedicated to Black women’s basketball history — from the Tribune Girls and early Philly basketball to the WNBA era and beyond. In this episode, Jeannine explains why preserving this history matters, how coaching young Black girls exposed a deeper problem of representation beyond the athlete, and what it really takes to build an institution without a blueprint and finding funding to execute the vision. Jeannine breaks down: ◼️ How her immigrant upbringing shaped her mindset ◼️ What the museum will be ◼️ The decades the museum will cover ◼️ The nuance behind records and recognition — including the conversation around Lynette Woodard and the NCAA timeline ◼️ Grant-writing best practices: how to be specific about audience, impact, and execution 0:00 The Need for a Black Women's Basketball Museum 0:59 Introducing Guest Janine Kayembe Oro 1:12 Early Life and Childhood Influences 1:44 The Spark: A WNBA Family Member and First Collection Piece 5:25 Immigrant Background and the Spirit of Service 8:53 The Pivotal Moment: Coaching and Inequity in Women's Basketball 11:44 Challenges of Building a Black Initiative and Fundraising 14:29 Vision for the Black Women's Basketball Museum 18:57 Uncovering 100 Years of Black Women's Basketball History 25:01 Unsung Heroes and Legacy Builders in Basketball 26:50 The Business Behind the Museum: Funding and Grants 30:26 Grant Writing Best Practices and Narrative Change 32:28 Elements of a Successful Museum 34:25 Basketball's Impact on Identity and Culture 38:48 Creative Pathways in Basketball: Beyond the Traditional 41:47 An Inspiring Message to Young Black Girls in Basketball 43:01 How Basketball Saved My Life 45:20 Support the Black Women's Basketball Museum Support + Follow Jeannine ◼️ Instagram: @bwbbmuseum ◼️ Donate to the museum - https://gofund.me/583ca6c8f Want more behind-the-scenes + extended moments? Join The Business of Basketball Patreon for: ◼️ Behind-the-scenes clips from recordings ◼️ Extended cuts + moments that didn’t make the public episode ◼️ Early episode drops + guest reveals ◼️ Private community discussions ◼️ Episode breakdowns (lessons + takeaways) 👉 Join here: https://www.patreon.com/businessofbasketball?vanity=user

    48 min

  3. 10/28/2025

    What are your thoughts? #basketball #nba #sports

    The Business of Basketball Podcast

    1 min

  4. 10/25/2025

    Did you hear about this league? What are your thoughts? #basketball #sports #women #podcast

    The Business of Basketball Podcast

    1 min

  5. 10/22/2025

    Join our patreon today! #basketball #podcast #sports #hiphop #inspiration

    The Business of Basketball Podcast

    1 min

  6. 10/10/2025

    AND 1 is back? #basketball #sports #podcast #hiphop

    The Business of Basketball Podcast

    1 min

  7. 10/10/2025

    “Philly is a women’s sports town.” #podcast #basketball #interview #sports

    Learn how Jen Leary turned one idea into a thriving women’s sports community.

    1 min

  8. 10/10/2025

    How to Turn Fandom into a Basketball Career

    ⏱️ Timestamps 00:02 Meet Jen Leary: Building a Women's Sports Movement in Philly 00:53 The Birth of Watch Party PHL: From COVID Isolation to Community Hub 03:30 Overcoming Doubt: Jen's Journey from Past Startup to Women's Sports Advocate 04:54 The Entrepreneurial Spirit: Creating a Welcoming Space for All Sports Fans 06:29 Building Community: Creating a Safe and Inclusive Space for Women's Sports 09:26 Vision for the Future: Building a Women's Sports Hub Beyond a Bar 11:56 From Watch Parties to a Hub: Securing Investment and Building the Dream 15:26 Securing Investment: Building a Strong Team and Showcasing Authenticity 19:51 Navigating Business Logistics: Team Building, Planning, and Investor Relations 23:09 Philly's W-N-B-A Team: Preparing for the Future of Women's Sports 26:51 Building Community Through Social Media: Jen's Tips for Success 31:38 Sustainability in Women's Sports: Balancing Passion with Career 33:28 The Future of Watch Party PHL: Remaining Authentic to Philly's Culture 34:04 Basketball's Impact: Finding Community and Making New Friends 35:05 Advice for Launching a Sports Business: Build Trust and Community First 36:46 Going Viral: How a Shirt Became a Symbol of Philly's Women's Sports Scene Episode Summary In this episode of The Business of Basketball, host Misha Horsey sits down with Jen Leary, founder of Watch Party PHL — Philadelphia’s first women’s sports bar and community hub. What started as small monthly watch parties quickly became a city-wide movement. Jen has raised nearly $100,000 in crowdfunding, earned Best of Philly 2025, and is preparing to launch a permanent hub in spring 2026 — all while helping position Philly for the arrival of its new WNBA team in 2030. Together, Misha and Jen break down the mindset, strategy, and business behind turning a passion for women’s sports into a sustainable brand and thriving community. 🔑 You’ll Learn How to turn an idea into a movement – from grassroots events to a recognized brand. The business behind women’s sports culture – what it takes to build something sustainable. Why Philly is ready for its WNBA moment – and how Watch Party PHL is shaping that future. 🧠 Episode Highlights The moment Jen realized Philly needed a women’s sports space. The power of community funding and authentic storytelling. Why basketball and the WNBA are leading the women’s sports movement. How to pitch investors and position your vision for long-term success. What to expect from the Watch Party PHL Hub launching in 2026. 👇 Connect with Jen Leary 🌐 Website: watchpartyphl.com 📸 Instagram: @watchpartyphl

    42 min
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5
out of 5
3 Ratings

About

The Business of Basketball podcast educates basketball enthusiasts on diverse career paths within and beyond the sport for a sustainable future in the industry. Featuring a mix of guest appearances from young enthusiasts to professional athletes who found success, and solo shows with Misha, The Business of Basketball Podcast will enlighten and empower individuals at all stages of their basketball journey. It offers comprehensive knowledge and insights into the myriad of career opportunities within and adjacent to the sport of basketball.

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