The Business of Art Podcast

Mark McKenna
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  • VISUAL ARTS
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Welcome to the Business of Art podcast, hosted by Mark McKenna, a full-time artist dedicated to uncovering the secrets of success in the fine arts world. Through insightful interviews with seasoned professionals, Mark shares their stories, tips, and tricks for aspiring artists. Drawing from his own journey—from art education to becoming a provider for his family—Mark offers a roadmap for navigating the challenges and triumphs of the artist's life. Tune in for invaluable advice and inspiration on your path to artistic success.

  1. 08/19/2025

    Episode 32 - How I ‘Dreamed Out Loud’ into a Full-Time Art Career – Amanda Markel

    Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: https://www.skool.com/animal-portrait-painting/about Amanda’s Links: Website – https://agmarkel.com/ Instagram – https://www.instagram.com/a.g.markel/ Facebook – https://www.facebook.com/AGMarkelFineArt Books & Resources Referenced During the Interview: ​ Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear​ The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson​ The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team by Patrick M.Lencioni ​ The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan Jordan Peterson Podcast Slaying the Dragon Within Us Dunzo Executive Assistant https://www.getdunzo.com/ UPWORK https://upwork.com Summary Sculptor Amanda Markel (b. 1994) shares how she went from self-educated beginnings to full-time artist in 2022, developing a signature bronze style that uses intentional negative space to suggest movement, “lost edges,” and co-creation with the viewer. She describes how constraints in bronze led her to innovate, why vulnerability and story live inside her pieces, and how that distinct style accelerated recognition. On the business side, Amanda urges artists to pick a specific goal, reverse-engineer a path, and “dream out loud”—a practice that directly led to her first large-scale wolf sculpture, then a three-wolf installation at Benson Sculpture Garden (ultimately installed at 14 feet). She credits community, mentors, and even trusted collectors for candid feedback, and shares practical systems for staying inspired and consistent. Takeaways ​ Choose a specific end goal, then reverse-engineer the steps and timeline to get there—you’ll “collapsetime” versus wandering. ​ “Dream out loud”: say what you want publicly so others can open doors; that approach led directly toher first monument-scale commission. ​ Signature style came from embracing constraints of bronze—using negative space, lost edges, andimplied motion to make work identifiably hers. ​ Telling personal stories in your work helps audiences connect; vulnerability can move people to tearsand build community. ​ Community is a force multiplier: build mentors, peers, and even collector-friends who’ll give honestfeedback and act like an advisory board. ​ Treat it like a business: know your ideal client, and optimize channels (galleries vs. shows) to matchyour strengths. ​ Practical studio systems sustain creativity: finish the day by resetting your space; use tiny “AtomicHabits” steps to build momentum. ​ Apprenticeship and critique accelerate growth—seek generous teachers and structured feedback loops.​ Don’t trade passion for money; protect the joy that keeps you creating for the long haul.​ Art is meaning-making: negative and positive spaces (and life’s highs and lows) both belong; that’s whyart matters to culture. ​ A clear, distinct style makes you easy to recognize—and speeds up career traction.​ Real example of momentum: a small wolf became 6.5 ft, which led to a three-wolf commission installedat 14 ft at Benson Sculpture Garden. Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: https://www.skool.com/animal-portrait-painting/about

    1h 44m

  2. 08/12/2025

    Episode 31 - Artist Tyler Murphy on Burnout, Balance, and Building a Better Life

    Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: https://www.skool.com/animal-portrait-painting/about Tyler’s Links: Website: https://www.montanagallery.netInstagram: https://www.instagram.com/tylermurphyart/ Summary In this episode, Mark sits down with Tyler Murphy — painter, entrepreneur, and former gallery co-owner — totalk about the hidden costs of hustling in the art world and why more sales isn’t always the answer. Tyler sharesthe burnout he faced while trying to be both an artist and business owner, and how stepping back from thegallery world helped him find balance, peace, and renewed purpose. From co-running a successful gallery in Red Lodge, MT to now living intentionally in Billings, MT, Tyleropens up about rethinking success, embracing slow growth, and aligning his work with his personal values. Hetalks about making space for creativity, the mental and emotional toll of overworking, and the freedom thatcame with rebuilding a simpler art business model — one that honors both his personal life and his art. You’ll hear real insights about creating meaningful work, setting boundaries, and how Tyler turned his artbusiness into something sustainable, soulful, and still profitable. Takeaways ​Success ≠ Hustle: More sales don’t equal a better life if you’re sacrificing health, family, or peace.​Burnout Is Real: Tyler faced physical and emotional exhaustion from overworking and managing agallery on top of creating art.​Less Can Be More: Simplifying his business model gave Tyler more creative energy and time withfamily.​Redefine the Goal: Building a life of purpose and balance matters more than maximizing profit.​Build Systems, Not Stress: Tyler now focuses on a slower, steadier approach that’s both sustainableand fulfilling.​Artist Identity Crisis: Stepping away from constant production helped him reconnect with what heactually wants to paint.​Marketing Authentically: Tyler shares his work in a way that’s rooted in storytelling, not just salestactics.​The Power of Presence: Time in nature and daily rhythms feed his creativity more than a packedproduction calendar ever did. Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: https://www.skool.com/animal-portrait-painting/about

    1h 24m

  3. 07/15/2025

    Episode 30 - Joe Kronenberg Interview

    Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: https://www.skool.com/animal-portrait-painting/about Joe's Links:Website: https://www.kronenbergart.net/Facebook: www.facebook.com/kronenbergartBrush-Hog: www.brush-hog.comInstagram: https://www.instagram.com/joe kronenberg/SummaryIn this episode of the Business of Art podcast, host Mark McKenna interviews artist Joe Kronenberg, who shares his journey from a wildlife artist to a successful oil painter. Joe discusses the evolution of his career, the impact of galleries, and how he adapted his business model during the COVID-19 pandemic. He emphasizes the importance of sales skills for artists and offers practical advice on approaching commissions and building relationships with clients. In this conversation, Mark McKenna and Joe Kronenberg explore the multifaceted world of art, focusing on the importance of building relationships in sales, staying true to one's artistic vision, and the evolution of an artist's style. They discuss the challenges of selling art, the significance of time management, and the balance between creating original works and prints. Joe shares insights on defining success in an artistic career and the importance of continuous growth and learning in the art field.TakeawaysJoe Kronenberg began his artistic journey in second grade, discovering his talent for drawing.He transitioned from pastels to oil painting, which allowed for larger and more expressive works.COVID-19 forced Joe to reassess his reliance on galleries, leading to greater financial success independently.Galleries can provide exposure and access to collectors, but artists should also diversify their income streams.Sales experience is invaluable for artists, helping them navigate commissions and client relationships.Building rapport with clients is crucial; artists should treat potential buyers as friends.Understanding the emotional aspect of art sales can enhance the selling process.Artists should be prepared to quote prices immediately to capitalize on client interest.Creating a positive experience for clients can lead to repeat business and referrals.Effective communication and relationship-building are key to a successful art career. Art serves as a solution to aesthetic problems for clients.Building relationships is key to successful art sales.Artists often sell themselves in everyday interactions.Transitioning from a sale to a commission can be smooth.It's essential to ask for the business without pressure.Artists should paint for themselves, not just for collectors.Artistic styles evolve over time; it's natural and necessary.Time management is crucial for productivity in art.Diversifying sales through prints can reach a broader audience.Success in art is defined by personal growth and fulfillment.Chapters00:00 Introduction to Joe Kronenberg's Artistic Journey02:22 The Evolution of Joe's Artistic Style08:04 Navigating the Gallery Landscape15:15 The Impact of COVID on Art Sales19:38 Sales Strategies for Artists29:09 Approaching Commissions Effectively32:24 The Importance of Immediate Pricing35:01 Pricing Strategies for Art35:49 Navigating Client Interactions39:34 Building Relationships Over Sales43:27 Creating a Comfortable Sales Environment46:54 Art as a Solution to Problems52:46 Staying True to Your Artistic Vision58:59 Evolving as an Artist01:00:24 Establishing a Productive Routine01:01:13 Time Management and Creative Focus01:06:36 Diversifying Art Sales: Prints and Originals01:14:27 Defining Success in an Artistic Career01:22:06 Advice for Emerging Artists: Finding Your path Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: https://www.skool.com/animal-portrait-painting/about

    1h 43m

  4. 07/01/2025

    Episode 29 - Scott Jones Interview

    Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: https://www.skool.com/animal-portrait-painting/about Episode 29 - Scott Jones - What Galleries Really WantScott's Links: https://www.facebook.com/scott.jones.73932https://www.instagram.com/scottjonesfineart/ SummaryIn this episode of the Business of Art podcast, host Mark McKenna interviews Scott Jones, an art enthusiast: and former business executive who transitioned Into the art world. Scott shares his journey from collecting art at a young age to managing gallerles and building relationships with artists. He emphasizes the importance of personal connections in the art market, the need for artists to promote themselves online, and the value of newsletters in maintaining collector engagement. Throughout the conversation, Scott provides insights into navigating the art market, the significance of art shows, and the evolving landscape of art sales. In this conversation, Scott Jones and Mark McKenna discuss the essential elements of building a successful art career, emphasizing the importance of consistent communication, strong gallery relationships, and understanding market dynamics. They explore the significance of managing expectations, the role of geography and seasonality in art sales, and the evolving role of galleries in promoting artists. The discussion also highlights the importance of networking and relationship building, providing valuable insights and parting wisdom for artists looking to thrive in the art industry.art, business, collecting, galleries, artist relationships, marketing, online presence, newsletters, art shows, personal connection, art communication, gallery relationships, artist success, market dynamics, art sales, networking, artist advice, art industry, artist promotion, art marketingTakeawaysScott Jones has been passionate about art since age 15.He transitioned from a business career to the art world.Art shows are vital for networking and collecting.Building relationships with artists enhances the collecting experience.Personal connections with artists add value to the artwork.The art market requires a blend of creativity and business acumen.Artists should actively promote themselves online.Newsletters are crucial for maintaining collector engagement.Small venues can provide significant opportunities for artists.Continuous improvement is essential for long-term success. Do your homework and choose the right platform for communication.Consistent communication, like newsletters, keeps artists connected with their audience.Managing expectations is crucial for successful gallery relationships.Artists should strive for consistency In their work for long-term success.Understanding market dynamics, including seasonality, is vital for artists.Galleries still play an essential role in an artist's career.Networking and building relationships can lead to more opportunities.Artists should be prepared to showcase their work at any moment.The right piece must meet the right person at the right time for a sale.Artists can achieve success by debunking the starving artist myth. Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: https://www.skool.com/animal-portrait-painting/about

    1h 42m

  5. 03/18/2025

    Episode 28 - Morgan Weistling Interview

    Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: https://www.skool.com/animal-portrait-painting/about Morgan’s Links: http://morganweistling.com/https://www.proko.com/course/painting-without-a-brainhttps://www.instagram.com/weistling/https://www.facebook.com/morganweistlingfineart Summary In this episode of the Business of Art podcast, host Mark McKenna interviews renowned artist MorganWeistling, who shares his extensive journey in the art world. From his early influences and formal training tohis transition into Hollywood illustration, Morgan discusses the challenges and lessons learned throughout hiscareer. He emphasizes the importance of hard work, taking direction, and the reality of being an artist.Morgan also delves into his creative process, the effort that goes into each painting, and the joy of creating artfor others to appreciate. In this conversation, Morgan Weistling shares insights into the life of a visual artist,discussing the advantages of being able to showcase work quickly compared to other art forms. He delves intohis artistic process, emphasizing the importance of feedback and critique, and reflects on his transition fromillustration to fine art, highlighting the challenges and rewards of this journey. In this conversation, MorganWeistling shares his journey from illustration to fine art, discussing the challenges and realities of making thistransition. He reflects on the impact of AI on the art world, expressing concerns about the devaluation oforiginal artwork and the oversaturation of imagery. Weistling emphasizes the importance of adaptability forartists in the face of changing industry dynamics and offers advice for aspiring artists, highlighting the value oflearning traditional skills and maintaining a positive outlook despite challenges. Takeaways Morgan was born into a family that encouraged his artistic pursuits.He received formal training at the Brandes Art Institute under Fred Fixler.Morgan transitioned from Hollywood illustration to fine art in 1998.He emphasizes the importance of storytelling in his artwork.Morgan learned valuable skills from his time as a Hollywood illustrator.He believes in the necessity of hard work and dedication in art.Morgan stresses the importance of taking direction and criticism.He creates detailed and narrative-driven paintings.Morgan's creative process involves extensive planning and preparation.He finds joy in creating art that others can appreciate.Being a visual artist allows for quick showcasing of work.The artistic process involves meticulous planning and execution.Feedback from trusted sources is crucial for artistic growth.Transitioning from illustration to fine art can be challenging but rewarding.Understanding the market and pricing your work appropriately is essential.Artistic vision develops through years of study and influence.Surrendering a painting means accepting it as complete, despite ongoing dissatisfaction.Using tools like mirrors can help artists gain perspective on their work.The journey of an artist is often a chase for satisfaction and improvement.Collaboration and critique can enhance artistic development.Fame in the art world does not always equate to financial success.AI is a significant disruptor in the art industry, affecting the value of original works.The oversaturation of imagery has devalued prints and original art alike.Artists must adapt to survive in a changing landscape. Learning traditional art skills remains valuable, regardless of industry changes.Creativity extends beyond the canvas; it includes problem-solving in life.Aspiring artists should not give up on their dreams despite challenges.There is still hope for artists who strive for excellence. Having a day job while pursuing art can provide financial stability. Improve your painting: https://www.skool.com/animal-portrait-painting/about

    1h 39m

  6. 02/18/2025

    Episode 27 - Paul Rhymer Interview

    Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: Paul’s Links: https://paulrhymer.comhttps://www.instagram.com/rhymerstudio/https://www.facebook.com/PaulRhymerStudio Summary In this episode of the Business of Art podcast, host Mark McKenna interviews renowned wildlife sculptor PaulRhymer. They discuss Paul's artistic journey, from his early influences and experiences at the Smithsonian to histransition into full-time sculpture. Paul shares insights on navigating the art world, building connections, and theimportance of community and mentorship among artists. His story highlights the generosity of the art communityand the value of learning from others in the field. In this conversation, Paul Rhymer discusses the significance ofmentorship in the art world, the challenges of establishing an artistic identity, and the complexities of navigating thebusiness side of art. He emphasizes the importance of hard work, resilience, and finding creative solutions toproblems. Rhymer also shares insights on leveraging social media for artistic promotion and the necessity ofbuilding strong relationships with galleries to ensure mutual success. In this conversation, Paul Rhymer discussesthe significance of relationships in the art world, particularly with galleries and foundries. He shares insights onnavigating the foundry process, the challenges faced by foundries today, and the importance of building trust withthem. Rhymer also reflects on the artist's journey, market isolation, and the generosity of the art community,emphasizing that the effort put into these relationships can lead to greater rewards in one's artistic career. Takeaways Paul Rhymer's artistic journey began with a family background in art.His experience at the Smithsonian shaped his skills in taxidermy and sculpture.Transitioning from illustration to sculpture was a significant turning point for Paul.Building connections in the art world is a gradual process that requires patience.Mentorship plays a crucial role in an artist's development and success.The wildlife art community is known for its generosity and support among artists.Paul emphasizes the importance of being open to feedback and learning from others.Artistic growth often comes from collaboration and sharing experiences with peers.Finding a balance between professional work and personal artistic expression is essential.Community organizations and societies provide valuable networking opportunities for artists.Mentorship plays a crucial role in an artist's development.Artistic identity is shaped by influences and experiences.Navigating the business side of art can be challenging.Hard work often outweighs natural talent in achieving success.Finding motivation is essential for artistic growth.Social media can be a valuable tool for artists.Building trust with galleries is vital for long-term success.Artists should strive to be distinctive in their work.Resilience is key in overcoming obstacles in the art world.Creative problem-solving can enhance an artist's marketability.The art world is highly interconnected, making relationships crucial.Recommendations from other artists can lead to gallery opportunities.Trust is essential in business relationships within the art community.Visiting foundries can provide valuable insights for sculptors.Labor shortages are a significant challenge for foundries today.Building trust with foundries can lead to better service and outcomes.Shipping costs can be a major expense for artists selling out of state.Maintaining relationships with galleries is vital for success.Listening to feedback from the public can improve artistic work.The art journey is enriched by community involvement and generosity. Paul Rhymer, wildlife sculpture, art community, mentorship, taxidermy, Smithsonian, art career, artist connections,bronze sculpture, wildlife art, art mentorship

    1h 28m

  7. 02/04/2025

    Episode 26 - Dave LaMure Jr Interview

    Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: Dave’s Links https://davelamurejr.comhttps://www.instagram.com/davelamurejrhttps://www.facebook.com/davelamurejr Summary In this episode of the Business of Art podcast, host Mark McKenna interviews sculptor Dave LaMure Jr., whoshares his journey as a full-time artist. From his early inspirations in clay to his philosophy on wildlife art, Davediscusses the challenges and triumphs of his artistic career. He reflects on the importance of embracing risks,the evolution of his work from pottery to sculpture, and the deep connection he feels with nature through hisart. In this conversation, Dave LaMure Jr. shares his artistic journey, emphasizing the metaphor of alteration inboth art and life. He discusses the balance between creativity and the business side of being an artist,particularly the challenges of working with foundries. Dave offers advice for aspiring sculptors, highlighting theimportance of perseverance and creativity in overcoming obstacles. He also shares his experiences in sellingart and the complexities of public perception regarding different art forms. In this conversation, MarkMcKenna and Dave LaMure Jr. explore the journey of an artist, emphasizing the importance of connection,constructive criticism, and continuous learning. They discuss practical steps for aspiring sculptors, thesignificance of vulnerability in receiving feedback, and the value of persistence in navigating the art world. Thedialogue is rich with personal anecdotes and insights, providing a roadmap for artists seeking to grow andsucceed in their craft. Takeaways Dave LaMure Jr. is a full-time sculptor and painter.He has been working with clay since he was 12 years old.Wildlife is a pinnacle of nature and inspires his work.Art can be a way to articulate feelings that are hard to express.Embracing risks in art can lead to significant growth.The journey of an artist often involves overcoming personal challenges.Creativity can be a timeless and blissful experience.Selling his pottery for gas money marked the start of his business journey.Artistic evolution is a natural process for an artist.Curiosity and innovation are essential for artistic development.Art is a metaphor for personal alteration.Creativity often emerges from mistakes.The foundry process is complex and requires patience.Aspiring artists should focus on sculpting and learning.Imagination is crucial for artistic success.Challenges can lead to greater creativity.Selling art involves personal connection and visibility.Joining art societies can enhance credibility.Public perception of art varies significantly.Balancing business and creativity is an ongoing challenge.Collectors are the best gift for artists.Engage with other artists for valuable critiques.Constructive criticism is essential for growth.Continuous learning through workshops is vital.Vulnerability is key to receiving feedback. Seek out qualified critics for your work.Persistence in applying to shows leads to opportunities.Unexpected opportunities often arise from shows.Attraction rather than promotion works in galleries.Follow your own interests for true satisfaction. Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results:

    1h 43m

  8. 01/21/2025

    Episode 25 - Adam Clague Interview

    Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: https://www.skool.com/animal-portrait-painting/about Adam’s Links: https://claguefineart.com https://facebook.com/claguefineart https://instagram/clague_fine_artSummaryIn this episode of the Business of Art podcast, host Mark McKenna interviews accomplished painter Adam Clague, who shares his journey from childhood artistic influences to becoming a full-time artist. Adam discusses the importance of education, overcoming early challenges, and the necessity of thinking beyond local markets to achieve success. He emphasizes the role of social media in promoting art, the value of entering competitions, and the shift from gallery representation to online sales. Adam also highlights the significance of diversifying income streams through workshops and online courses, providing insights into effective marketing strategies for artists. In this conversation, Mark Adam discuss the multifaceted journey of being an artist, emphasizing the importance of marketing, finding a niche, and balancing creative passion with financial needs. They explore the evolution of artistic focus, the significance of teaching and sharing knowledge, and effective sales strategies for artists. The dialogue highlights the challenges artists face and the necessity of connecting with an audience to ensure their work is appreciated and valued. In this conversation, they discuss the multifaceted journey of being an artist, including the importance of creating a positive customer experience, navigating scams, learning from mistakes, and best practices for commissions. They also share key advice for aspiring artists, emphasizing the significance of marketing, finding balance between work and family, and the role of faith in their artistic journeys.Takeaways• Adam Clague is a highly accomplished fine art oil painter.• He always had a passion for art from a young age.• Education played a crucial role in his artistic development.• Overcoming the 'starving artist' stereotype was a challenge.• Thinking beyond local markets is essential for success.• Social media is a powerful tool for artists to gain exposure.• Entering competitions can lead to valuable opportunities.• Transitioning from galleries to online sales can be beneficial.• Authenticity in social media engagement resonates with audiences.• Diversifying income streams is key to sustaining an art career. Marketing is essential for artists tosucceed.• Take marketing one step at a time to avoid overwhelm.• Creativity extends beyond just making art; it includes marketing.• Finding a niche can lead to greater success in sales.• Artists should seek beauty in unexpected places for inspiration.• Balancing passion with market demand is crucial for sustainability.• Every artist needs an audience to thrive.• The heart behind art and marketing matters.• Outsourcing tasks can free up time for creativity.• Creating a pleasant purchasing experience encourages repeat customers. Creating a positive customerexperience is crucial.• Being an artist involves ups and downs.• Mistakes are valuable learning experiences.• Identifying genuine customers helps avoid scams. • Having a clear process for commissions is essential.• Marketing is a significant part of being an artist.• Trial and error is normal in the artistic journey.• Finding work-life balance prevents burnout.• Faith can provide guidance and reassurance.• Effort and persistence lead to success. Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: https://www.skool.com/animal-portrait-painting/about

    1h 21m
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Welcome to the Business of Art podcast, hosted by Mark McKenna, a full-time artist dedicated to uncovering the secrets of success in the fine arts world. Through insightful interviews with seasoned professionals, Mark shares their stories, tips, and tricks for aspiring artists. Drawing from his own journey—from art education to becoming a provider for his family—Mark offers a roadmap for navigating the challenges and triumphs of the artist's life. Tune in for invaluable advice and inspiration on your path to artistic success.

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