Market Movers: Building Brands & Links with Linkifi

Linkifi
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Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, the go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. Ready to rise above the noise and make your mark?

  1. 6D AGO

    Dennis Littley: How a Food Blogger Hit 2M Pageviews a Month With SEO That Survived Every Update

    Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand, where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode, we’re joined by Chef Dennis Littley, founder of Ask Chef Dennis, a veteran chef turned food publisher who’s scaled his site to millions of pageviews per month by adapting through every Google shift, treating SEO as a long game, and keeping quality and consistency at the center.   Key Talking Points ✅ From Chef to Blogger (Accidentally). Dennis’s blogging journey began while working as a chef at an all-girls high school, where he built a culinary program and needed a place for students to interact. His first site started on Blogspot. ✅ The Google+ Breakout Moment. Dennis built over 1 million followers on Google+ and was featured alongside names like Anthony Bourdain and Martha Stewart. It boosted recognition, even if it did not immediately deliver the traffic he expected. ✅ The “I Don’t Write for SEO” Phase (And the Wake-Up Call). Dennis admits his early stance was wrong. The real growth came when he aligned content with search behavior and began writing with intent and audience demand in mind. ✅ Real Growth Numbers, Real Business. Dennis shares his income progression from $30K early on, scaling through six figures, then reaching $600K, then $1.2M, and most recently $1.6M gross. He also highlights the realities behind the numbers, including team costs and reinvestment. ✅ Helpful Content Update (HCU) Fallout. Dennis confirms HCU devastated many sites, especially low-quality and “made for money” content. Some legitimate sites got caught in the crossfire, but the overall trend rewarded stronger brands and better content. ✅ Why He Kept Winning: Volume + Consistency. While many creators paused, Dennis doubled down. His team published 280 new posts in a year, focusing on staying consistent through volatility and ignoring noise. ✅ Why AI Recipes Are Still Risky. Dennis describes AI recipe output as “Frankenstein recipes” stitched together from multiple sources. Without real cooking skills, users can waste money and get bad outcomes because AI cannot taste or validate the final result. ✅ What “Writing for Humans” Actually Looks Like. Dennis breaks down his modern recipe structure: variations, step-by-step photos, chef tips, storage and reheating guidance, FAQs, internal linking, and clear formatting for skimmability and speed. ✅ SEO That Actually Works in 2026. Dennis uses keyword tools to choose topics with realistic difficulty, builds internal linking intentionally, refreshes older posts constantly, and treats SEO as ongoing maintenance, not a one-time checklist. ✅ Diversification Without Chaos. Beyond Google traffic and ad RPMs, Dennis tests paid traffic carefully, tracks RPM by page type, and adjusts strategy when something stops working. He also mentions building a community via Mighty Networks and ramping email frequency due to strong open and click rates.   Notable Quotes & Moments 📌 “My last job I had as a chef was at an all-girls high school. The principal said, you work 165 days a year. And I went, when should I start?” 📌 “I used to brag that I don’t write for SEO. Dumbest thing I’ve ever said in my life.” 📌 “Quantity has a quality all of its own.” 📌 “AI can’t taste stuff.” 📌 “If you don’t adapt and overcome, you’re going to be left behind.”   About Chef Dennis Littley Chef Dennis Littley is the founder of Ask Chef Dennis, a high-traffic food brand built on practical, experience-led recipes and long-term SEO fundamentals. Dennis is known for continually adapting through algorithm shifts, focusing on real user needs, and building a family-driven content operation that blends consistency with quality. 🔗 Website: askchefdennis.com 🔗 Social: https://www.linkedin.com/in/askchefdennis/   🚀 Build Your Brand with Real Links At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://book.linkifi.io/widget/bookings/pr-discovery-call   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

    38 min

  2. FEB 26

    Barbara Schreiner Labra: Building a Compostable Packaging Brand From Zero in 2026

    Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand, where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode, we’re joined by Barbara Schreiner Labra, Marketing Communications Manager at NantBioRenewables, a US manufacturer providing compostable, disposable food-service packaging for restaurants, hotels, amusement parks, and entertainment venues.   Key Talking Points ✅ What NantBioRenewables Does. They manufacture compostable packaging solutions for food service, targeting B2B buyers like restaurants, hotels, gyms, fitness clubs, and theme parks. ✅ R&D First, Go-To-Market Later. The company has been operating for five years, with the first three years dedicated to R&D, and only started selling products about a year ago. ✅ Not a Typical Startup. NantBioRenewables is part of the broader Nant network, with 30–35 companies across multiple divisions (energy, pharma, medical, marketing, digital). Barbara describes Renewables as the “new baby” within the group. ✅ Company Footprint. Roughly 70–80 employees across three connected companies (Nant Renewables, Calcine, and NantBioRenewables). Facilities in Gadsden, Alabama (two sites) with a new one being built in Savannah, Georgia. ✅ Building a Brand From Zero. When Barbara joined, the company had: minimal website; no meaningful sales tools; no brochures, flyers, or messaging framework; So her 2025 mission was: build the brand + the go-to-market engine from scratch. ✅ Carbon Negative Story, Without Greenwashing. They emphasize the raw material is harvested from an area with no sea life, and after harvesting, it returns to normal visually within 24 hours ✅ Regulation Is Turning Compostables into “Must-Have”. In some US states, compostables are shifting from “nice-to-have” to compliance-driven requirement, supported by regulation and consumer expectation. ✅ AI Changed the Marketing Game. Barbara started “anti-AI,” then flipped to becoming a daily user. Her key realization: AI doesn’t replace the team. It makes teams faster and sharper. ✅ The New Fear: AI Search Visibility. She realized quickly: it’s not just SEO anymore. If ChatGPT / Gemini / Copilot don’t know your brand, you don’t exist in the buyer’s shortcut research process. ✅ 2026 Focus: Customer Stories + Case Studies The priority this year is: highlight customer success stories; build campaigns around customers’ sustainability journeys; show proof through real brands using the product (amusement parks, fitness clubs, restaurants, coffee shops, juice bars).   Notable Quotes & Moments 📌 “I had to build the whole brand. I didn’t even have a website.” 📌 “It’s not just selling a straw. It’s helping them through the whole challenge.” 📌 “I was totally against AI… and now it’s amazing. I’m a big fan.” 📌 “If ChatGPT doesn’t know my brand, I’m not here.”   About Barbara Schreiner Labra Barbara Schreiner Labra is the Marketing Communications Manager at NantBioRenewables, bringing experience across sustainable packaging, B2B marketing, events, and brand communications throughout North and South America. She specializes in building trust through storytelling, proof-driven positioning, and customer-led marketing. 🔗 LinkedIn: linkedin.com/in/barbara-schreiner-labra   🚀 Build Your Brand with Real Links At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://book.linkifi.io/widget/bookings/pr-discovery-call   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

    25 min

  3. FEB 19

    Finder’s Zak Ali: Search Everywhere Optimization. How Finance SEO Wins in 2026

    Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Zak Ali, US General Manager at Finder, the global financial comparison platform founded in Australia in 2011. Zak oversees marketing, PR, editorial, and growth across the US business, and breaks down what happens when a company built on SEO has to adapt to a world of zero-click search, AI answers, and shrinking SERP real estate. We dig into why retention is becoming the real moat, how YouTube leads can be 10x more valuable than web leads, and why “SEO” is no longer a job title, it’s just one skill inside a broader “search everywhere” mindset.   Key Talking Points ✅ What Finder Does. Finder compares everything from credit cards to loans to insurance, pulling in providers and helping users find products they qualify for, plus educational content to support better financial decisions. ✅ The End of the “Simple” SEO Era. Traffic, clicks, and top-of-funnel growth were once the scoreboard. Now the top funnel is being eaten by AI answers and zero-click behaviour. ✅ Zero-Click Is the New Default. Users get what they need directly inside Google, ChatGPT, Claude, Perplexity, and other tools without clicking through. ✅ SERP Real Estate Got Crushed. Ads + AI answer + SERP features means fewer opportunities for 10 blue links, especially in competitive US finance SERPs. ✅ Bottom-of-Funnel Matters More Than Ever. When traffic is harder to earn, every visitor is worth more. Finder focuses on tighter conversion and higher lead quality. ✅ Retention Is the Moat. “Content is table stakes. Tech is table stakes.” The differentiator is keeping users, building owned audiences, and getting more value per customer over time. ✅ Search Everywhere Optimization. “Be where your customers are” now means YouTube, newsletters, social, community, and owned channels, not just Google. ✅ YouTube Reboot. Finder shifted YouTube from “support SEO content” to “win on YouTube” with consistency, thumbnails, and keyword-led topic selection. ✅ Owned Audience Insurance. Finder’s daily market newsletter is building recurring reach with strong engagement (40–50% open rates mentioned). ✅ Founder-Led vs Employee-Led Brand. It’s not only founders. Employees with real expertise can become the voice of the brand and drive trust and demand. ✅ Tools + Interactivity Increase Stickiness. Calculators, UX elements, videos, and interactive components help keep users on the page longer and improve engagement signals. ✅ Recency as an AI Citation Advantage. Finder is exploring a “Page Age” metric, aiming to keep content fresh to improve discoverability in AI systems that favour recent sources. ✅ AEO/GEO Is Still “Be Mentioned + Be Trusted”. Syndication, mentions, links, and a connected ecosystem across properties helps models understand entity authority. ✅ Affiliate Authority Can Be Repurposed. SEO authority can be sold beyond pure performance, as visibility inside AI answers becomes a new kind of branded demand. ✅ YMYL Requires Extra Caution. In finance, speed can’t replace accuracy. Trust takes years to build and seconds to lose.   Quotes from Zak Ali 📢 “Success is really more about optimizing the bottom of the funnel now.” 📢 “Retention is becoming the real moat.” 📢 “Content is table stakes now. And so is tech.” 📢 “If Google turns AI mode as the default tomorrow, how do we stand on our own?” 📢 “SEO is no longer a job title. We’re generalist marketers now.” Actionable Insights 🧲 Turn Zero-Click Into a Conversion Game Treat each click as more valuable than ever. Tighten the leaky bucket: capture email, offer rewards, and build an owned ecosystem. 📺 Use YouTube for Higher-Intent Demand YouTube leads can be dramatically more qualified than web leads. Shift mindset from “video as SEO support” to “video as a channel you win.” 🔁 Build Retention Systems, Not Just Content Newsletters, community, and rewards programs create repeat usage. Don’t rely on Google alone as your only distribution source. 🧰 Make Pages “Sticky” With Tools + UX Add calculators, interactive elements, embedded video, and clearer structure. Engagement signals matter more when written content is commoditized. 🧠 Win AI Visibility With Recency + Entity Clarity Refresh content systematically. Connect your ecosystem: web → video → social → syndicated mentions so models understand who you are.   About Zak Ali Zak Ali is the US General Manager at Finder, overseeing marketing, PR, and editorial in one of the most competitive search landscapes on the internet: personal finance. He’s focused on adapting affiliate-driven growth to the post-HCU era, with “search everywhere optimization” as the guiding strategy. 🌍 Finder: finder.com 🔎 Connect: Find Zak on https://www.linkedin.com/in/zak-ali44/ 🚀 Build Your Brand with Real Links At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://book.linkifi.io/widget/bookings/pr-discovery-call   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

    32 min

  4. FEB 12

    £1M Year One to £30M Today: How Fantastic Services Scaled With Franchising

    Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Rune Sovndahl, co-founder of Fantastic Services, the UK’s one-stop platform for home and office services. Rune breaks down how the company scaled from a laptop-on-a-sofa startup to a multi-country operation doing 400–500 jobs per day, with thousands of cleaners and teams in the field and a presence in the UK, US, Australia, and parts of Europe.   Key Talking Points ✅ Scale Snapshot. Fantastic Services is ~16–17 years in, doing about £30M annual revenue, operating across the UK, US, Australia, and parts of Europe, and completing 400–500 jobs/day. In London alone, they’re in ~500 homes every day. ✅ The Origin Story: A Carpet-Cleaning Problem. Rune couldn’t find transparent pricing or reliable providers. Missed appointments and “call for a quote” chaos created the gap. ✅ The Trust Shift (17 Years Ago). Rune spotted the early internet transition where people began trusting online booking, similar timing to the rise of Airbnb/Uber-style behaviour. ✅ “Be Where Customers Are Looking”. Early growth was driven by obsessing over discovery channels. Back then it was Google and directories (even Yellow Pages logic). ✅ Answer the Phone. A surprisingly massive differentiator: competitors often didn’t respond. Reliability became a growth lever. ✅ Transparent Pricing as a Conversion Weapon. They built systems to quote accurately upfront, avoiding end-of-job arguments and surprise upsells. ✅ Marketplaces Failed Because Quality Failed. Rune explains why “random amateurs” don’t work for services. Real pros show up with tools, training, and standards. ✅ Operations Wins (Not Vibes). They built hands-on processes. Even devs spent days with cleaners to design workflows that match reality. ✅ Franchising Improved Quality. Local ownership made standards stick. Franchisees know the team, the area, and the real-world friction points. ✅ The UK Franchise Problem (And How They Approached It Differently). Rune was skeptical too. They made it pragmatic: unit economics first, realistic timelines, and systems that reduce guesswork. ✅ It’s a 2–3 Year Journey. Rune is blunt: this isn’t “buy a franchise and print money.” It’s work before it becomes leverage. ✅ Bootstrapped and Scrappy Growth. Classic early hacks, including using promotional ad credits at scale and building thousands/millions of pages (then learning what actually matters long-term). ✅ ServiceOS + Field Management Systems. Their operational engine evolved into ServiceOS, built for onboarding, scheduling, field tracking, and reducing customer disappointment through smart workflow logic. ✅ Hiring Reality: Pre vs Post Brexit. Labour supply changed dramatically. Retention and people management became a key differentiator for franchise success. ✅ Modern Focus: AI + Efficiency. Rune’s current interest is less “publish endless content” and more AI applied to customer service, cost reduction, and workflow improvements.   Quotes from Rune Sovndahl 📢 “Be where your customers are looking for you.” 📢 “If you haven’t been banned in SEO, you’re not doing SEO.” 📢 “It’s an operational business that’s extremely hands-on.” 📢 “It’s not a one-year thing. It’s a two or three-year journey.”   Actionable Insights 🔎 Win the Discovery Game First Show up where intent already exists (Google, directories, local platforms). Don’t overcomplicate it. Visibility beats perfection early. 📞 Reliability Is a Growth Strategy Answer the calls. Confirm bookings. Reduce uncertainty. Most service businesses lose before they even compete, because they don’t respond. 💷 Make Pricing Transparent (And Stick to It) Accurate quoting builds trust. Avoid the “argue at the door” experience that kills repeat business. 🧰 Quality Needs Systems, Not Hope Skilled operators + proper tools + training beats “marketplace randomness.” Build feedback loops and on-the-job coaching, not just reviews. 🤝 Franchising Works When Unit Economics Work If the franchisor makes money mainly on franchise sales, it’s a red flag. The long-term win is in royalties, operational support, and franchisee success. 🧠 Don’t Overspend on “Tech Advantage” Most founders think they’re building a tech company when they’re really building an acquisition + operations machine. Use proven platforms where possible and put budget into acquisition and retention. About Rune Sovndahl Rune Sovndahl is the co-founder of Fantastic Services, a leading home and office services platform operating internationally. With a marketing background (including experience at lastminute.com), Rune helped build Fantastic into a multi-market, franchise-driven operation with a strong operational backbone and field management systems. 🌍 Fantastic Services: fantasticservices.com 🔗 LinkedIn: https://www.linkedin.com/in/runelondon/   🚀 Build Your Brand with Real Links At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://book.linkifi.io/widget/bookings/pr-discovery-call   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn 🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

    39 min

  5. FEB 5

    He Sold Thinkorswim for $750M, Then Built a Billion-Dollar Trading Empire. Now Tom Sosnoff Is Doing It Again

    Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Tom Sosnoff, trading legend, serial founder, and one of the key figures behind the retail options boom. Tom shares the real story behind building thinkorswim (sold to TD Ameritrade), creating tastytrade (acquired by IG Group), and why he’s now all-in on Lossdog, an AI-powered platform designed to help people understand what they’re worth and negotiate fair pay.   Key Talking Points ✅ A Lifelong Derivatives Builder. Tom started as a market maker at the Chicago Board Options Exchange (CBOE), then built trading platforms, brokerages, and even exchanges. ✅ “Only Two Paychecks”. Tom says he’s only ever received two paychecks in his life, tied to the acquisitions of thinkorswim and tastytrade. ✅ Exits Don’t Change the Builder. Selling a company for $750M (thinkorswim) and later a reported ~$1.1B (tastytrade) didn’t change his identity. The fun part is building. ✅ Why Tasty Happened. Tom believed finance content was painfully boring. He wanted to create fun, practical, hands-on financial media and built the first digital streaming finance network in the process. ✅ Branding With “Weird Names”. thinkorswim, tasty, Lossdog. Tom explains how offbeat names create memorability, signal disruption, and can become a brand asset even when people hate them at first. ✅ Serious Tech Behind Playful Branding. Tom’s philosophy: make the name and vibe fun, but make the underlying product world-class. ✅ Media as the Growth Engine. Tom was on the road for decades, answered emails personally, and built trust by making complex strategies understandable and usable for everyday traders. ✅ The Goodwill Model. Tom gives education away for free. The “payment” is simply using the platform. That trust loop created durable distribution. ✅ Beware the Influencer Era. Tom acknowledges there’s more noise and questionable advice online, but overall he prefers free education existing over paywalled gatekeeping. ✅ Owned Distribution vs Algorithms. Tom prefers controlling the ecosystem and keeping the message consistent, even if it limits some growth. ✅ Lossdog: A New Kind of Fintech. Lossdog is building a platform to help people know what they’re worth using massive datasets, resumes, and AI models, with a goal of improving pay fairness. ✅ AI Made It Practical. Lower costs, faster compute, and multiple AI models (not one vendor) make the “what you’re worth” engine feasible at scale. ✅ Free First, Monetize Later. Tom plans to keep the product free initially while validating how the market responds, then build a broader digital ecosystem around it.   Quotes from Tom Sosnoff 📢 “The fun part is building something.” 📢 “You never build what somebody else wants.” 📢 “Have some fun branding, but build a really serious kick-ass piece of technology.” 📢 “I believe in a goodwill model. I’ll tell you everything I know.” 📢 “Whatever you do, don’t pay for anything. There’s so much free education out there.”   Actionable Insights 🎙️ Build Trust Through Practical Education Teach what you actually do, not theory. Make complex ideas usable, not “dumbed down”. Consistency + competence beats polish. 🧲 Use a “Goodwill Model” to Win Distribution Give value away aggressively. Let the platform be the “ask” in return. Most people want to reciprocate when the value is real. 🧠 Choose a Name People Remember “Good” names are often boring. Memorable names create conversation, even if some people hate them. The product quality is what ultimately makes the name stick. 🤖 AI Opportunity = More Data, Lower Cost, Faster Iteration Multi-model stacks can keep you flexible and cost-efficient. AI can unlock use cases that were previously too expensive or slow to compute. Ship, test, and learn. Don’t over-commit to a monetization model before users prove the value. 💸 Empower People With Real Context “You’re underpaid” means nothing without numbers. Real benchmarks (role, location, experience) create leverage and clarity. Showing “lifetime money left on the table” can be the spark that drives action.   About Tom Sosnoff Tom Sosnoff is a trading industry pioneer and serial entrepreneur. He helped reshape retail trading by co-founding thinkorswim and later building tastytrade, blending entertainment, education, and serious technology into platforms used by millions. He’s now building Lossdog, a new AI-driven platform focused on helping individuals understand compensation benchmarks and negotiate fair pay. 🌍 Join the waitlist: https://lossdog.com/ 🔗 LinkedIn: https://www.linkedin.com/in/tom-sosnoff-047627293/  🚀 Build Your Brand with Real Links At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://book.linkifi.io/widget/bookings/pr-discovery-call   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

    49 min

  6. JAN 29

    Julian Goldie Reveals His AI Clone Workflow. How AI SEO Agencies Scale to 100M+ Views/Year

    Julian Goldie Reveals His AI Clone Workflow. How AI SEO Agencies Scale to 100M+ Views/Year Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Julian Goldie, CEO of Goldie Agency, published author, and founder of the Julian Goldie SEO YouTube channel (300,000+ subscribers). Julian breaks down how his AI avatar content system now outperforms his “human” output, how he distributes content across a huge network of channels without getting banned, and why brand trust is quickly becoming the biggest moat as search fragments across Google, ChatGPT, Claude, Perplexity, and beyond.   Key Talking Points ✅ AI-First Operator. Julian runs an agency and a community focused on AI SEO and AI automation. He documents the systems he builds and ships them across social, video, and community platforms. ✅ The AI Avatar Is Real (And It Wins). Julian’s AI clone has improved to the point where many people can’t tell the difference. It also consistently outperforms his own manual videos. ✅ The 4-Step Content Machine. Julian’s workflow: Claude for scripts → HeyGen for the avatar video → ElevenLabs for voice cloning → CapCut for editing and B-roll. ✅ Scale Creates a Data Advantage. Publishing 8–12 videos per day creates a feedback loop. The team quickly learns what hooks, thumbnails, and topics drive the most reach. ✅ YouTube Fuels Everything. One core video becomes multi-platform distribution, plus secondary assets like articles, newsletter posts, and short-form clips. ✅ “50 Platforms” Isn’t 50 Social Networks. It’s multiple accounts, channels, newsletters, and websites. The strategy is to expand distribution without reinventing content. ✅ Facebook Is Back. Julian says Facebook organic reach is surprisingly strong again. Posting consistently can drive millions of monthly impressions without paid ads. ✅ Reddit as a Visibility Engine. Julian grew a subreddit to meaningful monthly reach by posting daily. He uses it to distribute videos and articles that funnel to offers. ✅ Manual Posting Beats Automation. Julian avoids automated posting on some platforms because it can throttle reach or trigger bans. Instead, the team posts manually and tracks everything in spreadsheets. ✅ Community Growth Flywheel. The AI Profit Boardroom scaled fast by driving traffic from content and letting the community answer many questions. Julian stays involved without becoming the bottleneck. ✅ SEO Is Still a Superpower. Julian is still bullish on SEO, especially when paired with brand. Repurposed video + articles can rank quickly across multiple surfaces, including AI discovery. ✅ AI Search Is a Conversion Upgrade. Julian believes AI recommendations will carry more trust and intent. If your brand is cited or recommended, conversions can be stronger even at lower volume.   Quotes from Julian Goldie 📢 “My AI clone beats me hands down every single time.” 📢 “Facebook is highly underrated right now.” 📢 “We post across like 50 different platforms per day.” 📢 “I don’t like automating posting. You can get throttled or banned.” 📢 “If you combine brand with SEO, it’s a superpower.”   Actionable Insights 🎥 Build One Core Asset, Then Multiply It Start with one high-quality video. Repurpose into short clips, newsletter posts, and articles across multiple channels. Let distribution compound instead of constantly reinventing. 🧠 Use Volume to Build a Performance Engine Publishing daily creates data: hooks, topics, packaging, and formats. Identify winners fast. Then push the “greatest hits” across more channels. 🧲 Balance CTAs for Different Buyer Types Offer “book a call” and “buy now” options. Reduce friction for people who hate sales calls. 🗂️ Avoid Platform Risk With Manual Distribution + Tracking Automation can throttle reach or trigger bans, especially on X. Use a simple spreadsheet tracker for consistency and accountability. 🌐 Optimize for Search Everywhere Reddit often appears in ChatGPT citations. Videos often power AI Overviews and Perplexity results. Publish across multiple “indexable” surfaces to increase your odds of showing up. 👥 Don’t Become the Bottleneck in Your Community If you answer everything, others won’t. Let the community help itself, and step in where your leverage is highest.   About Julian Goldie Julian Goldie is the CEO of Goldie Agency and the creator behind the Julian Goldie SEO YouTube channel (300,000+ subscribers). He’s known for building scalable AI-driven marketing systems, teaching AI automation playbooks, and growing communities through high-volume, high-distribution content strategies. 🔗 LinkedIn: Julian Goldie 📺 YouTube: Julian Goldie SEO 🌍 Community: AIProfitBoardroom.com   🚀 Build Your Brand with Real Links At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://book.linkifi.io/widget/bookings/pr-discovery-call   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

    38 min

  7. JAN 22

    Joe Serafin: How AI Fueled Our Best Year Ever in Commercial Real Estate

    Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Joe Serafin, owner and principal broker of Serafin Real Estate, a Northern Virginia commercial real estate firm focused on Fairfax, Loudoun, and Prince William counties. Joe breaks down how AI-driven market analysis, custom GPT workflows, and precision targeting are giving brokers a real edge. He also shares a surprisingly effective authority play. A premium quarterly print magazine that directly generated a deal now closing around $14M.   Key Talking Points ✅ Why Niching Wins. Joe went from being licensed in six states to narrowing down into Northern Virginia, proving that geographic focus plus asset specialization makes dealmaking easier and sharper. ✅ Commercial vs Residential. Commercial is not MLS-driven. Marketing is targeted. Buyer lists matter. Data and outreach strategy become the differentiator. ✅ Market Recalibration in NoVA. Post-COVID office has shifted. Class A “trophy” buildings with amenities are holding up better, while Class C assets without improvements are taking the biggest hit. ✅ Cap Rates and Confidence. Joe explains how pricing per square foot and cap-rate movement reflect investor confidence and why that matters for sellers, buyers, and underwriting. ✅ Proprietary Data as a Moat. In niches like childcare centers, many deals are confidential, so Joe built a private buyer and comps database that now supports pricing, forecasting, and appraisal conversations. ✅ Custom GPTs for Zoning (Seconds, Not Hours). Joe uploads zoning ordinances into custom GPTs so his team can answer “is this use allowed” and special exception questions in near real time. No web search. Just trusted internal data. ✅ Quarterly Magazine = Authority + Deal Flow. A 32–40 page print and digital market magazine goes to past clients and ideal portfolio owners. Print has shelf life and it produced a deal now closing around $14M. ✅ Proof-Stacking Visibility. Joe turns closings into success stories and distributes them across LinkedIn, Google Business Profile, social, and press releases. The goal is being “everywhere” so the market can’t ignore you.   Quotes from Joe Serafin 📢 “If you dive down to a geographic niche and some product specialization, that’s a huge benefit.” 📢 “We’re only letting the custom GPT use what we provided. That’s why it works.” 📢 “Digital is great. Print has shelf life.” 📢 “People tell us, ‘You guys are everywhere.’ That’s the goal.”   Actionable Insights 🧠 Build a Real Data Advantage Pick a niche where data is fragmented or confidential. Then build your own buyer list, comps, and benchmarks over time. Track what actually moves your market: price per sq ft, cap rates, leasing norms, and deal velocity. ⚡ Use AI for Speed Without Losing Trust Create internal-only GPTs for high-frequency questions like zoning, use permissions, buffers, and special exceptions. Keep the model grounded by restricting it to your uploaded source docs, not open web browsing. 📬 Use Print to Reach High-Value, Old-School Audiences If your ideal clients are portfolio owners, print can outperform digital because it’s hard to ignore and hard to throw away. Tie the magazine to deals by mailing to a curated list and tracking inbound conversations that reference it. 📣 Proof-Stack Your Authority Turn every closing into a mini case study: challenge, strategy, result, testimonial. Distribute across multiple channels. LinkedIn, Google Business Profile, Facebook, and press releases to build consistent brand and entity signals.   About Joe Serafin Joe Serafin is the owner and principal broker of Serafin Real Estate, specializing in commercial real estate across Northern Virginia. With a focus on data, technology, and precision outreach, Joe helps investors and business owners source, value, and transact commercial assets more intelligently. 📬 Connect with Joe: linkedin.com/in/joeserafin · serafinre.com (Company) joeserafin.com/ (Personal)   🚀 Build Your Brand with Real Links At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://book.linkifi.io/widget/bookings/pr-discovery-call   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn 🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

    40 min

  8. JAN 15

    Tom Haylock: How SEO Is Finally Driving Growth in Heavy Industry Software

    Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Tom Haylock, Chief Commercial Officer and former CEO of Sharecat, a chartered mechanical engineer turned growth leader in industrial digitalization. Tom breaks down why inbound SEO is still massively underused in heavy industry, how to align content with long, cautious buying cycles, and why “document problems” are often really data problems in disguise (and vice versa).   Key Talking Points ✅ Engineer-to-Growth Journey. Tom started in major energy projects offshore West Africa (BP and others), moved into business development, then jumped into industrial digitalization about five years ago with Sharecat. ✅ Selling Is Still Selling. The mechanics of growth and differentiation are universal. What changes is culture, modernization, and how fast an industry adopts proven playbooks. ✅ Why Heavy Industry Moves Slowly. Customers invest on 20–40 year horizons. Some facilities operate for 100+ years. That caution shapes buying behavior, tooling, and internal change management. ✅ Inbound Is the Sleeping Giant. Industrial firms rely heavily on outbound relationship selling. Inbound is often ignored, creating a wide-open lane for SEO-driven demand capture. ✅ Outbound vs Inbound. Outbound is still essential for blue-chip, long-burn deals. Inbound is the scalable pipeline engine because it captures buyers when timing is right and intent is high. ✅ The Timing Problem. Many enterprise conversations end with “this is relevant, but not right now.” Outbound deals can take 1–2 years to close. Inbound leads arrive closer to readiness. ✅ Project Horizons Are Massive. From idea to producing output can be 6–7 years for major industrial builds. Final investment decision often precedes a ~4 year execution window. ✅ Who Searches in Industrial? Engineers (curiosity + improvement mindset), digital transformation teams, and modernization leaders. Decision-makers often still rely on Google, not AI chat tools. ✅ AI Adoption Is Cautious. Industrial customers have strict security and licensing constraints. Many will adopt Microsoft Copilot before public LLMs due to safety and compliance realities. ✅ From Documents to Data. Industrial orgs think in documents because that’s how information has historically been delivered, but the operational need is often structured, connected, validated data. ✅ Content Strategy: Early but Working. Sharecat focused first on core, high-intent terms and foundational optimization, then moved into ramping volume with webinars, how-tos, testing, and conversion improvements. ✅ Industry Initiatives as Demand + Authority Drivers. Tom highlights standards and working groups (and regulatory shifts like the EU digital product passport) as opportunities to educate the market and build authority in advance of change. ✅ The Mid-Market Opportunity. Enterprise logos are big wins, but scale comes from the thousands of under-served smaller industrial suppliers still stuck in Excel, SharePoint, and manual processes.   Quotes from Tom Haylock 📢 “Selling stuff is selling stuff in principle.” 📢 “Inbound is largely ignored across industrial sectors.” 📢 “Timing is the hardest thing. Inbound means they’re ready.” 📢 “Humans love documents. You’ll never kill documents.” 📢 “Our customers are cautious. Safety and control matter.” 📢 “It’s different flavors of the same issue. Understanding the problem is part of the fun.”   Actionable Insights 🧲 Use Inbound to Beat the Timing Game Outbound is relationship-heavy and slow. Inbound captures buyers when urgency and budget are already aligned. Build content for “ready-to-buy” searches, then qualify hard on positioning, differentiation, and cost. 🧠 Translate “Document” Pain into “Data” Clarity Meet buyers where they are (document language), then educate them into the real root cause and a clearer solution framework. Create content that explains relationships: metadata, tagging, validation, handover requirements, and downstream impact. 📈 Scale Beyond Enterprise Logos A few big wins can transform revenue, but consistent growth comes from the long tail of under-served industrial suppliers and contractors. Target operational pain, not just platform comparisons. 🧪 Treat SEO Like Engineering Form a hypothesis, test with data, iterate. Add heat mapping, A/B testing, conversion UX, and progressive content refresh cycles once the foundation is stable. 🤝 Build Authority Through Standards and “What’s Coming Next” Tie SEO content to real industry initiatives and regulatory shifts. Publish “look what’s coming” explainers that position your brand as future-ready, not just a vendor. 🔐 Plan for AI Discoverability the Safe Way Assume workplace adoption runs through Copilot and governed environments first. Create content that works in both Google and AI answer formats: clear structure, direct answers, explainers, and strong entity clarity.   About Tom Haylock Tom Haylock is the Chief Commercial Officer and former CEO of Sharecat, bringing a chartered mechanical engineering background into commercial growth and industrial digitalization. He focuses on modern revenue ops, inbound strategy, and helping industrial organizations manage complex information structures more effectively. 🌍 Sharecat (software): sharecat.com 🔎 Connect: Find Tom on LinkedIn   🚀 Build Your Brand with Real Links At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://book.linkifi.io/widget/bookings/pr-discovery-call   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

    31 min
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Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, the go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. Ready to rise above the noise and make your mark?

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