True success is about creating a life filled with purpose, fulfillment, and meaningful impact. In this episode of Delusional!, Joshua B. Lee, Co-Founder of YOUmanize, and Rachel B. Lee, Co-Founder of YOUmanize, share the deeply personal journey that led them from corporate careers, entrepreneurial pressure, and life-changing decisions to building businesses, raising a family, and creating a life aligned with their values. Joshua opens up about running multiple successful companies, chasing financial milestones, and realizing that revenue alone could not create fulfillment. Rachel reveals her path through the corporate world, including leadership roles with major brands and a dream career trajectory, before making the difficult decision to pursue a different future. Together, they discuss the realities of entrepreneurship, the challenges of working alongside a spouse, the importance of communication, and what it takes to keep moving forward when life, business, and family responsibilities collide. If you've ever looked at your accomplishments and wondered, "Is this really it?" This episode will challenge the way you think about success. Rachel B. Lee is a LinkedIn Top Voice, Co-Owner of StandOut Authority and Co-Founder of YOUmanize™. A former brand leader at Microsoft and Gartner, she supports business owners and executives to build trust and visibility through their personal brand and digital presence. YOUmanize™ is a human credibility intelligence platform, and she’s co-host of the YOUmanize™ Your Brand podcast. She speaks at global events and has been featured in The Washington Post, CBS, and more. Her work focuses on helping professionals thrive in an AI-driven world by showing up authentically and strategically online. IG: https://www.instagram.com/therachelblee/ Joshua B. Lee is the Founder and CEO of StandOut Authority, Co-Founder of YOUmanize, and a serial entrepreneur who has built 17 companies throughout his career. With more than 25 years of experience studying trust, influence, and human connection, he has managed over $1 billion in digital ad spend for brands including Google and MySpace. Known as The YOUman Catalyst, Joshua developed Authority Architecture, a framework that helps founders transform their expertise into recognized market authority. Alongside his wife Rachel, he helps entrepreneurs build businesses rooted in authenticity, visibility, and lasting impact. His journey from corporate success to entrepreneurial freedom reflects his belief that human connection remains the most valuable asset in any business. Website: https://standoutauthority.com/ https://joshuablee.com/ LI: https://www.linkedin.com/in/joshuablee Connect with Josh & Rachel Lee: Website: YOUmanize: https://youmanize.ai. Michelle Coyle is a business expert, investor, and transformational trainer with over 20 years of entrepreneurial experience. She believes you don’t have to choose between success and well-being because you can have both. With a mix of honesty, humor, and heart, Michelle guides leaders to step into who they really are and grow from that place. She’s the founder of the Political Business Institute, where she supports people who want to make a real difference without losing themselves in the process. Michelle holds an MBA from Dartmouth and is trained in tools like NLP, Hypnosis, and Emotional Release to help others break free from what’s holding them back and create the life they know they’re meant for. Connect with Michelle Coyle: Website: https://delusionaluniverse.com/ LinkedIn: https://www.linkedin.com/in/michelletoscale/ Instagram: https://www.instagram.com/michelletoscale/ Facebook: https://www.facebook.com/michellelaree Join The Delusional! Movement Facebook group: https://www.facebook.com/share/g/1VK6wf6Fxq/ #Entrepreneurship #MarriedCoFounders #BusinessPartners #YOUmanize #StartupLife #EntrepreneurMindset