Not Your Story

Not Your Story
  • 5.0 (4)
  • MARKETING
  • UPDATED BIWEEKLY

Welcome to Not Your Story. A show about marketing, storytelling and entrepreneurship from a creator’s perspective. I’m your host Rory Nolan and I’ll be sharing ideas and frameworks for you to tell more captivating stories.

  1. 2D AGO

    The Viral Editor Behind The Diary of a CEO's Podcast Trailers (Anthony Smith)

    When Anthony Smith joined The Diary Of A CEO, the show had 300,000 subscribers. Today, it’s pushing 15 million. In this episode of Not Your Story, Anthony shares how cinematic, narrative-driven trailers helped redefine how podcasts are promoted - after Steven Bartlett challenged him to bring something new to the industry.

    1h 10m

  2. FEB 6

    How to Become a Storytelling Genius (7 Rules)

    In this episode I will walk you through 7 storytelling frameworks you can use to tell great f****** stories for you and your brand.

    16 min

  3. JAN 22

    How to start a podcast in 2026 (step by step guide)

    In this episode of Not Your Story, Rory sits down with Jacob, a producer who’s launched 1,000+ podcast episodes, to break podcasting down step by step, from recording on an iPhone to running a full multi-camera studio. Jacob pulls back the curtain on what he’s learned over 5 years building shows at Digital Wildcatters, launching Energy 101, and producing content for the Collide community.

    1h 18m

  4. 12/04/2025

    The Shale Boom, the Crash, and the Reinvention of Chuck Yates

    Chuck Yates once helped manage an $8 billion energy fund and was worth around $150 million at the peak of his private-equity career during the Shale revolution. Then in April 2020, he got fired. Instead of disappearing, Chuck rebuilt. He leaned into storytelling, started a podcast, joined Digital Wildcatters, and recently helped launch Collide. In this episode, Chuck breaks down the rise, the crash, getting fired in 2020, the personal losses that shaped him, and how storytelling and community became the foundation of his reinvention. This is how Chuck Yates rebuilt his life and career from the ground up.

    56 min

  5. 11/07/2025

    Collin McLelland (Fracslap) on Building Digital Wildcatters, Collide, and the Future of AI in Energy

    In 2019, Collin McLelland walked away from a stable oilfield career to chase an idea that didn’t exist yet. What began as a podcast to meet people in Houston became Digital Wildcatters, a storytelling-driven media company and community that has redefined how the energy industry shares ideas, builds culture, and attracts the next generation. That same “Evolve or Die” mindset led to Collide, an AI-powered enterprise platform helping energy operators unlock the power of their data.In this episode, we talk about Collin’s journey from the rig floor to building a media empire, the origins of Evolve or Die, the creation of Collide, why curiosity drives innovation, and what it really takes to build hard companies inside the energy industry.

    1h 4m
  6. "Why I quit my 13 year career at SLB" - don't get off on the wrong train (Massiel Diez reveals)

    10/16/2025

    "Why I quit my 13 year career at SLB" - don't get off on the wrong train (Massiel Diez reveals)

    In this episode, Massiel Diez breaks down why she quit her 13-year career at SLB, what finally pushed her to make the jump, and what it really feels like to start over after climbing the corporate ladder. She opens up about the moment she knew it was time to leave, the fear and freedom that followed, and why the ticket to get off the wrong train only gets more expensive the longer you wait. If you’ve ever felt stuck on the wrong path or wondered if it’s too late to start over, this episode is for you. Connect with Massiel - https://www.linkedin.com/in/massiel-diez-b0942a60/ Connect with Rory - https://www.linkedin.com/in/rory-nolan-a89a1ab5/ Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/

    45 min

  7. 10/09/2025

    Massiel Diez interviews 'The Podcast Guy' (Rory Nolan) on his journey into podcasting

    In this special episode, the tables turn, Flipping the Barrel’s own Massiel Diez interviews Not Your Story host Rory Nolan about his journey from growing up in Manchester chasing his childhood dream to become a professional athlete, losing it, and rediscovering his passion through storytelling, marketing, and the creative grind that led to Not Your Story podcast and his role as Strategy Lead at Midnight Marketing. He reflects on how obsession, discipline, and reinvention have shaped every chapter of his life, and why he's placing his bets on the podcast goldrush. Connect with Rory - https://www.linkedin.com/in/rory-nolan-a89a1ab5/ Connect with Massiel - https://www.linkedin.com/in/massiel-diez-b0942a60/ Subscribe to our Youtube channel - https://www.youtube.com/@NotYourStorypodcast Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/ Don't forget to follow us on Spotify to stay up to date and if you enjoyed the show drop us a rating 💜

    31 min

  8. 09/10/2025

    The art of customer success (inside Midnight Marketing's client experience philosophy)

    What does it really take to deliver world-class client experience at a growing marketing agency? In this episode, Rory sits down with Rachel Pepin, Customer Success Manager at Midnight Marketing, to pull back the curtain on how the team scaled from scrappy, word-of-mouth beginnings to serving 60+ clients, all without long-term contracts. They unpack the pillars of client experience (speed, simplicity, convenience), what it means to earn trust every month, how to handle tough feedback, and why customer success is the department Midnight keeps doubling down on as it grows. Subscribe to our Youtube channel Follow us on Spotify/Apple Podcasts 💜 Produced by Midnight Marketing - build your content engine with us today

    37 min
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5
out of 5
4 Ratings

About

Welcome to Not Your Story. A show about marketing, storytelling and entrepreneurship from a creator’s perspective. I’m your host Rory Nolan and I’ll be sharing ideas and frameworks for you to tell more captivating stories.

Information

  • Creator
    Not Your Story
  • Years Active
    2024 - 2026
  • Episodes
    30
  • Rating
    Explicit
  • Copyright
    © Not Your Story
  • Show Website
    Not Your Story