Liberty Spenders™

Reach Right Network
Reach Right Network
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Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Whether you're looking to expand your reach, overcome growth plateaus, or differentiate yourself in a crowded market, this podcast is your roadmap to success. Discover how to craft compelling stories that resonate emotionally with your target audience, test and validate your marketing messages, and execute tailored product rollout plans that leverage Kurt and Kristen's extensive network within the conservative ecosystem. Tune in to the Liberty Spenders podcast and unlock the power of this influential and lucrative market. Subscribe now and join the silent but strong majority that is driving the future of American business.

  1. 6d ago

    They Used AI to Turn Every Word of the Bible Into Music | Michael Blanton

    What does it take to recognize great talent before the rest of the world sees it? In this conversation, Kurt Luidhardt sits down with legendary music executive, producer, and entrepreneur Michael Blanton, whose career has helped shape Christian music through his work with artists including Amy Grant, Michael W. Smith, and Rich Mullins. Michael shares the stories behind Age to Age, “Friends,” “Awesome God,” and Amy Grant’s crossover success with Heart in Motion. He also explains how the same instincts he used to develop artists now help businesses discover their unique value, strengthen their brands, and reach new audiences. The conversation also explores faith, family, changing technology, AI, and Michael’s involvement with the Music Bible, an ambitious project turning Scripture into music verse by verse. Key Takeaways 00:00 Creating the First Music Bible With AI 00:35 Meet Michael Blanton 01:50 How Michael Helped Develop Amy Grant’s Career 05:28 The Album That Changed Everything for Amy Grant 07:09 Discovering Michael W. Smith and the Story Behind “Friends” 10:14 Rich Mullins and the Story Behind “Awesome God” 11:49 What Michael Looks for When Discovering Talent 13:26 Turning a Struggling Artist Into a Pop Success 15:40 Pursuing Entertainment Without Compromising Faith 17:13 Taking Amy Grant Into Mainstream Pop Music 17:49 How Heart in Motion Became a Breakthrough Album 23:40 Applying Music Industry Lessons to Business and Branding 25:13 Helping an Established Radio Brand Embrace Podcasting 26:17 Finding and Naming a Business’s “Secret Sauce” 28:54 How Michael Found His Way Into the Music Industry 31:28 How the Music Industry Has Changed for Independent Artists 34:11 Why Businesses Often Get Too Close to Their Own Brand 37:06 Why Family Became Michael’s Definition of Success 38:53 The Daily Faith Practice That Keeps Michael Grounded 54:29 Michael’s Next Chapter With Blanton Entertainment and the Music Bible Resources Blanton Entertainment https://blantonentertainment.com The Music Bible https://www.themusicbible.org Word Records https://www.curb.com/word-records/ Reunion Records https://www.providentlabelgroup.com Amy Grant https://www.amygrant.com Michael W. Smith https://michaelwsmith.com Rich Mullins https://www.richmullins.com Age to Age – Amy Grant https://music.apple.com/us/album/age-to-age/727497027 Heart in Motion – Amy Grant https://shop.amygrant.com/products/heart-in-motion-30th-anniversary-double-disc-cd 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

  2. Sep 23

    AI Is Making Your Competitive Advantage Disappear | Dusty Holcomb

    In this conversation, Kurt and Kristen Luidhardt talk with Dusty Holcomb, founder of Arcus Group, leadership advisor, former CEO, and host of the Leadership Unlock podcast. Drawing on nearly three decades of experience, Dusty shares how AI is reshaping business, leadership, and the future of competitive advantage. Dusty argues that AI itself is not the biggest challenge—leadership is. As new tools become more accessible, organizations must learn how to use them strategically rather than simply chase the latest trends. He introduces the idea of extracting "signal from noise," helping leaders focus on meaningful opportunities instead of endless distractions. The conversation explores why AI will not replace great leaders but instead amplify their strengths—or expose their weaknesses. As excellence becomes easier to achieve, Dusty believes the real differentiators will be uniquely human qualities such as judgment, trust, relationships, and the ability to connect seemingly unrelated ideas. Beyond AI, Dusty reflects on his leadership journey, lessons from servant leadership, the decision to leave the CEO role and launch Arcus Group, and how faith has shaped his approach to calling and decision-making. If you're trying to understand how AI will impact your organization, your leadership, or your future opportunities, this conversation offers practical insights and a thoughtful reminder that the most valuable advantage may still be the human one. Key Takeaways 00:00 AI, Leadership & Signal From Noise 00:47 Meet Dusty Holcomb 04:22 The AI Questions Every CEO Is Asking 08:02 Leading AI Like a Team Member 15:53 Will AI Replace Experts? 19:24 New Opportunities Created by AI 20:31 AI Will Amplify or Expose Leaders 23:09 Finding Competitive Advantages 30:19 When Excellence Becomes the Baseline 31:42 The Human Advantage 37:56 Dusty's Leadership Journey 40:10 Leaving the CEO Role 41:26 Hearing God's Direction 45:58 Clarity, Alignment & Execution 49:38 Defining a Life Well Lived 52:50 Helping Leaders Navigate Change Resources Arcqus Group https://arcqusgroup.com/ Leadership Unlocked Podcast https://arcqusgroup.com/podcast/ LinkedIn https://www.linkedin.com/in/dustyholcomb/ Rules of Engagement Leadership Framework https://myrulesofengagement.com/ 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders   🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

  3. Sep 16

    How to Raise More Money by Building Better Donor Relationships | E.Paul Bigham

    What if the biggest thing holding back your nonprofit fundraising isn't a lack of money, but the way you're thinking about your donors? In this conversation, Kurt Luidhardt talks with nonprofit fundraising and marketing strategist Paul Bigham about how organizations can raise more money by shifting from a scarcity mindset to an abundance mindset and building stronger relationships with the people who support their mission. Paul has helped organizations raise more than $3.2 billion and explains why successful fundraising starts by making the donor the focus of your message. Paul shares the story of helping a nonprofit grow from 17,500 active donors and a $5 million annual budget to 500,000 active donors and a $126 million budget. He explains why organizations need systems for attracting, nurturing, appreciating, and retaining donors instead of only communicating when they need money. The conversation also explores the continued power of direct mail. Paul shares an example where the same donor audience generated $15 million online compared with $80 million through direct mail over the same six month period. He explains why digital and direct mail should work together, why attribution can be misleading, and why organizations shouldn't decide on behalf of donors when they've heard from them enough. Paul also reflects on his unconventional path into nonprofit fundraising, including the layoff that ultimately led to three new clients and became a turning point in his career. He discusses mentorship, faith, relationship capital, teaching the next generation of marketers, and why flexibility will become increasingly important as fundraising and communication continue to evolve. Paul closes by sharing his desire to leave a legacy for future generations and his belief that fundraising can help organizations feed the hungry, house the homeless, clothe the naked, heal the sick, and serve causes that matter. Key Takeaways 00:00 The Layoff That Changed Everything 00:25 Meet Paul Bigham 01:44 Scarcity vs Abundance in Fundraising 02:39 Make Fundraising About the Donor 03:04 Four Ways to Improve the Bottom Line 04:44 Building Sustainable Donor Growth 06:18 Why You Need Proof of Concept 07:16 Growing From 17,500 to 500,000 Donors 08:58 Why Direct Mail Still Works 10:17 $15 Million Online vs $80 Million in Mail 11:20 Building the Right Fundraising Cadence 14:49 Why Donor Relationships Matter 16:15 Making Direct Mail and Digital Work Together 19:09 Don't Say No for Your Donors 21:39 Paul's Path Into Nonprofit Fundraising 27:00 The Turning Point in Paul's Business 30:04 Mentors and Relationship Capital 32:46 Faith When the Path Isn't Clear 34:15 Why Paul Teaches Marketing 36:18 Preparing for the Future of Fundraising 38:35 The Castle Roads Philosophy 40:17 Building a Legacy for Future Generations 41:34 Understanding the Marketing of Hate 42:50 How Paul Helps Nonprofits Grow Resources Bigham Nonprofit Advisors https://www.bighamagency.com/ Bigham Agency https://www.bighamagency.com/ Paul's Fundraising Newsletter https://www.linkedin.com/newsletters/castle-roads-7450910196572504065/ Castle Roads https://www.linkedin.com/newsletters/castle-roads-7450910196572504065/ Southern Methodist University https://www.smu.edu/ University of Texas at Dallas https://www.utdallas.edu/ 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders   🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

  4. Sep 10

    God Told Him to Start a Business He Knew Nothing About | Ben Spell

    In this conversation, Kurt Luidhardt talks with Ben Spell, co-founder of Good Ranchers, an American meat company that began with a calling he never expected. For years, Ben served in full-time ministry as a worship leader and producer at one of Houston's largest churches. But after becoming increasingly frustrated with the lack of transparency in the American food system, he found himself repeatedly saying, "Somebody should do something about this." Eventually, he believes God gave him a simple answer: "You do it." What followed was a leap of faith. With little experience in the industry, Ben and his wife launched Good Ranchers with a mission to connect American families to American farms. What started with selling meat from trucks eventually grew into a nationwide direct-to-consumer business. Ben also reflects on how the COVID-19 pandemic changed his perspective on business. After donating truckloads of food to families in need, he realized that business could be ministry—serving people, creating jobs, and meeting practical needs in meaningful ways. The conversation explores faith, entrepreneurship, risk-taking, and the courage to act when the outcome is uncertain. Ben shares why fear keeps many people from pursuing opportunities and why some of life's biggest breakthroughs begin with a simple step of obedience. If you've ever felt called to do something beyond your experience or comfort zone, Ben's story is a powerful reminder that faith often grows when you're willing to take the first step. 00:42 Introducing Ben Spell and Good Ranchers 04:12 From Worship Leader to Full-Time Ministry 05:33 The Parking Lot Moment That Changed Everything 06:36 "Somebody Should Do Something About This" 07:50 "I Heard the Voice of the Lord: You Do It" 09:42 Going All-In and Moving Online 10:36 Why Food Transparency Matters 11:46 Connecting American Families to American Farms 15:12 Taking the Leap Into Entrepreneurship 17:27 The "Burn the Boats" Decision 18:42 Sitting With CEOs, Team Owners, and Industry Leaders 19:07 Why Fear Keeps People Stuck 20:49 From Ministry to Business Leadership 21:48 Giving Away Truckloads of Food During COVID 22:57 What Ministry Really Means 23:44 Realizing Business Can Be Ministry 23:55 Growing the Brand Through IndyCar and Media 32:52 Quality, Convenience, and Serving Families 41:59 Faith, Entrepreneurship, and Long-Term Impact 40:53 Final Thoughts and Where to Learn More Connect With Ben Spell & Good Ranchers ● Good Ranchers: https://www.goodranchers.com/pages/about ● Good Ranchers Subscription Boxes: https://www.goodranchers.com/collections/core-boxes ● Good Ranchers on IG: https://www.instagram.com/goodranchers/?hl=en ● Good Ranchers on FB: https://www.facebook.com/goodranchers/ 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

  5. Sep 8

    How to Make More Money Without Getting More Customers | Carl Gould

    What if the fastest way to grow your business isn't finding more customers, but getting more value from the customers and assets you already have? In this conversation, Kurt Luidhardt talks with business growth strategist and keynote speaker Carl Gould about practical ways entrepreneurs can generate more revenue by rethinking pricing, creating premium offers, and understanding what their best customers truly value. Carl explains why many business owners are emotionally attached to their pricing and how an “obnoxious offer” can give passionate customers a reason to willingly pay more. Carl shares the story of a bar exam tutoring company that transformed a $3,000 service into $25,000, $45,000, and eventually $75,000 premium offers by adding stronger guarantees and greater access to its master tutor. He explains why bold guarantees are often less risky than business owners assume and why value should drive pricing more than cost plus a markup. The conversation also explores Carl's path from starting a landscaping business after leaving college to working with Tony Robbins and coaching businesses around the world. Carl breaks down the framework from his book The Anatomy of a Comeback, explaining the four stages of moving through adversity: break in, breakthrough, breakout, and break away. He shares why meaningful change requires taking inventory, making a radical shift, building a plan that makes success more likely, and being willing to say no to people and habits that pull you away from your goals. Carl closes by reflecting on entrepreneurship, legacy, helping others reach their potential, and building a sustainable, profitable business that supports the life you actually want to live. 00:00 How a $3,000 Service Became a $25,000 Offer 00:34 Meet Carl Gould 02:02 Optimize What Your Business Already Has 02:23 Why Most Business Owners Undercharge 03:46 Creating an “Obnoxious Offer” 05:22 What Premium Customers Are Willing to Pay For 08:07 How to Know When You Can Raise Your Prices 10:56 Turning a $3,000 Service Into a $75,000 Offer 14:31 Why Bold Guarantees Aren't as Risky as You Think 15:24 How Carl Became an Entrepreneur 17:28 Working With Tony Robbins 22:22 Turning Adversity Into a Comeback 24:30 The Four Stages of a Comeback 27:47 Building a Plan That Makes Success Inevitable 29:00 Why Success Requires Saying No 31:00 Why Entrepreneurship Can Feel Lonely 33:23 Lessons From Coaching 150,000 Businesses 36:19 What Makes a Life Well Lived 37:46 Carl's Current Rabbit Holes 39:33 How to Connect With Carl RESOURCES ● Carl Gould Official Websitehttps://carlgould.com/ ● 7 Stage Advisorshttps://7stageadvisors.com/ ● Carl Gould on LinkedInhttps://www.linkedin.com/in/carlgould ● The Anatomy of a Comeback by Carl Gould and Chuck Getchellhttps://www.amazon.com/dp/0692144145 ● The Obnoxious Offer by Carl Gouldhttps://carlgould.com/obnoxious-offer-book ● Tony Robbins: Unleash the Power Withinhttps://www.tonyrobbins.com/events/unleash-the-power-within 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders   🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

  6. Sep 3

    You’re in a Spiritual War Whether You Know It or Not | Ryan Bethea

    What if the battles you’re fighting aren’t only physical or mental, but spiritual? Ryan Bethea, co-host of The Exorcist Files, joins Kurt and Kristen to talk about the reality of spiritual warfare, why Christians shouldn’t fear it, and why ignoring it may be just as dangerous as seeing a demon behind every problem. With more than 50 million downloads, The Exorcist Files has tapped into a growing fascination with demons, exorcism and the supernatural. Ryan explains why he believes that interest is increasing even as traditional religious participation has declined, and what it says about our desire to understand a world beyond what we can see. They also explore whether some illnesses or struggles can have a spiritual component, why Jesus’ ministry included casting out demons, how Christians can recognize spiritual attacks without living in fear, and what Scripture teaches about protecting yourself spiritually. Then the conversation shifts to Ryan’s remarkable success in media. He breaks down how The Exorcist Files grew to more than 50 million downloads, why he tells many people not to start a podcast, the importance of knowing exactly who your content is for, and why great storytelling, humor and authenticity can separate a brand from everyone else. Whether you're interested in spiritual warfare, faith, culture, entrepreneurship or building an audience, this conversation challenges you to think differently about the battles we face and how we communicate what we believe. 00:00 Spiritual Warfare Is Real 00:29 Meet Ryan Bethea of The Exorcist Files 02:04 Inside a Podcast About Real Exorcism Cases 03:41 Are We All in a Spiritual War? 05:07 What Christians Get Wrong About Spiritual Warfare 07:14 The War for Your Mind, Body and Soul 09:24 Can Illness Have a Spiritual Component? 12:15 Why the Spiritual Realm Makes Christians Uncomfortable 14:05 Science Didn't Kill Belief in the Supernatural 17:24 Why Interest in Demons and the Occult Is Growing 18:54 How Spiritual Attacks Can Hide in Plain Sight 20:35 Spiritual Attack or Consequences of Our Own Choices? 23:45 How The Exorcist Files Reached 50 Million Downloads 25:29 Why Ryan Tells People NOT to Start a Podcast 29:20 What Makes Content Actually Stand Out 32:38 Why Humor Makes Marketing More Powerful 33:16 How to Build a Brand People Actually Care About 36:41 Tiny Changes That Can Dramatically Improve Content 38:08 Success Isn't the Measure of a Life Well Lived 41:02 Why Christians Can Read the Same Bible and Disagree 48:40 Ryan's Final Message: Stay Demon Free Connect with Ryan Bethea ●       Youtube: http://www.youtube.com/@ryanbetheashow ●       ExorcistFiles.tv ●       Instagram: instagram.com/thebethea ●       Apple Podcast: https://podcasts.apple.com/us/podcast/the-exorcist-files/id1635371540 ●       Spotify: https://open.spotify.com/show/4Rs76ZgP5iIwZCs51oHdvk 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders   🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

  7. Sep 1

    The IRS Targeted His Church but Ignored Pastors Backing Biden and Obama | Michael Farris

    What does it take to spend decades defending free speech, religious liberty, parental rights, and educational freedom? In this conversation, Kurt and Kristen Luidhardt talk with constitutional attorney Mike Farris about some of the major legal battles that have shaped his career. He explains the Johnson Amendment and why its restrictions on political speech by churches remain an important free speech issue, including the current legal effort challenging how the law is applied. Mike also looks back on arguing NIFLA v. Becerra before the U.S. Supreme Court, where pro-life pregnancy centers challenged California requirements compelling them to communicate information about abortion. He shares the preparation behind the case, including the moment Justice Ruth Bader Ginsburg asked the exact question he had prepared for. The conversation expands into Mike's work with the Homeschool Legal Defense Association, Patrick Henry College, Alliance Defending Freedom, and decades of litigation surrounding religious and parental liberty. He explains why meaningful legal change can take years or even decades, and why faith requires trusting both God's sovereignty and His goodness through that process. Mike closes with a warning that freedom cannot be secured by one generation and assumed to last forever. It has to be understood, practiced, defended, and passed on to the next generation. 00:00 Arguing Before the Supreme Court 01:44 What Is the Johnson Amendment? 06:11 Unequal Enforcement and Church Speech 10:38 Challenging the Johnson Amendment 14:09 Winning NIFLA v. Becerra 18:03 Preparing for the Supreme Court 22:20 Ruth Bader Ginsburg's First Question 25:01 Defending Freedom Internationally 27:57 Why Legal Battles Take Years 28:53 Trusting God's Goodness While Waiting 31:59 The Beginning of Mike's Legal Calling 34:13 Why He Founded Patrick Henry College 40:20 The Next Free Speech Battles 44:22 Why Personal Relationships Protect Freedom 48:54 Legacy and the Next Generation RESOURCES MENTIONED  National Religious Broadcasters Alliance Defending Freedom Homeschool Legal Defense Association Patrick Henry College NIFLA v. Becerra 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders   🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

  8. Aug 27

    His Son Inspired the Product and His Father Helped Build the Company | Elliot Greenberg

    Natural deodorants kept failing Elliot Greenberg and his 14-year-old son. So he decided to create one that actually worked. In this episode, Kurt Luidhardt talks with the founder and CEO of Masculine Man about testing 52 formulas over an entire year and turning that frustration into an American-made men’s grooming brand now carried in more than 120 Hy-Vee stores. Elliot shares how Masculine Man rose from roughly 1,000 applicants to the final three in a Hy-Vee competition, why tremendous Amazon sales produced no profit, and what building the company taught him about sales, branding, persistence and betting on yourself. If you’re building a business or developing a physical product, this conversation reveals what it really takes to move from an idea to the retail shelf. 00:00 Why Natural Deodorants Failed Elliot and His Son 00:35 Introducing Elliot Greenberg and Masculine Man 01:26 Landing in More Than 120 Hy-Vee Stores 05:02 Building a Brand That Gets Attention 06:35 Turning Frustration Into a Business 08:14 Testing 52 Versions of the Formula 10:09 Fixing the Product After Launch 12:53 From Sales and Franchising to Entrepreneurship 14:35 Dealing With Doubt as an Entrepreneur 17:46 Why Amazon Sales Produced No Profit 22:45 Expanding the Masculine Man Product Line 26:12 Building the Company With His Father 26:59 Betting on Your Business Idea 29:00 Defining a Life Well Lived 31:28 Where to Find Masculine Man  Resources Mentioned Masculine Man Essentials: https://www.masculinemanessentials.com/ Masculine Man on Amazon: https://www.amazon.com/dp/B0DCL51W5L Hy-Vee Stores: https://www.hy-vee.com/aisles-online/p/4213764/masculine-man-deo-freedom Masculine Man on Walmart: https://www.walmart.com/ip/19403823471 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders   🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Learn more about your ad choices. Visit megaphone.fm/adchoices

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Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Whether you're looking to expand your reach, overcome growth plateaus, or differentiate yourself in a crowded market, this podcast is your roadmap to success. Discover how to craft compelling stories that resonate emotionally with your target audience, test and validate your marketing messages, and execute tailored product rollout plans that leverage Kurt and Kristen's extensive network within the conservative ecosystem. Tune in to the Liberty Spenders podcast and unlock the power of this influential and lucrative market. Subscribe now and join the silent but strong majority that is driving the future of American business.

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