The Five Facets of Business™ Podcast

Dave Newell

Host Dave Newell, founder of Evolve Leadership Consulting, breaks down the real problems small business owners and leaders face — and the practical tools to solve them. Each episode tackles a specific challenge, from building high-performer teams to creating accountability to making the right hire at the right time, using the frameworks from Dave's book, The Five Facets of Business. Whether solo or with a guest, every conversation is built to leave you with something you can use right away.  Learn more at www.fivefacetsos.com. Follow Dave  Instagram @davenewellevolve LinkedIn www.linkedin.com/in/davenewell-evolve

  1. 4d ago

    Or Am I Just the One Who Never Let It Go?

    Nobody hands a leader an anvil. The weight arrives one small request at a time: a water bottle at mile one, a jacket at mile two, a camera at mile three. Each item is easy to accept, and nobody ever takes anything back. By mile eight you are exhausted and cannot say why. We call this leadership accumulation. It happens when the habits that made you effective five years ago become the reason you are overloaded today. In this solo episode, we share the DAD framework: Delegate, Automate, Delete. It is a four-step exercise you can complete tonight with a blank sheet of paper. We start with the one role only you can fill for your business. Then we map everything else you own, sort it into five categories, and run each item through the filter, starting with administrative work only. We also share the story behind the framework. A few years into our firm, one founder held 15 clients across three continents. Revenue was good and clients were happy, but he woke at three every morning, and the business could not run for a week without him. We explain how a company ends up with one problem solver and a team of problem forwarders, and why every decision along the way can be a reasonable one. The list you write in one evening is the easy part. The hard part is the months after, when something goes sideways and the old habit says "I will just handle this one." We talk about why delegation is a track record rather than a single act, and what that means for how you follow through. If you try the exercise, send us your core role in one line through the show notes. We read every reply. To watch the entire episode check out our Youtube channel here. To find more information on The Five Facets and Evolve Leadership Consulting, visit: www.fivefacetsos.com www.theevolvedifference.com Or email us at: info@theevolvedifference.com Host & Producer: Dave Newell Edited by: Judith Gonzalez Coordination: Loli Basualdo

  2. Oct 20

    How a clear Target Audience leads to better operations

    Most agencies say their client base is "whoever walks through the door." We talk with someone who did the opposite and built a business because of it. This week, we sit down with Danny Decker, who built his agency around a single decision most owners are afraid to make: narrowing in on one type of client instead of chasing every opportunity. We talk about how that focus didn't limit his growth, it created it. Once Danny and his team knew exactly who they served, every other piece of the business got easier to build: marketing, hiring, and the systems that let the work run without him in the room for every decision. Our guest this week is Danny Decker, Partner and Co-founder of Spotlight Marketing & Branding and MyMarketer.com, where he helps entrepreneurs fix their marketing and grow their businesses to make a bigger impact on the world around them. Having built his own seven-figure business from the ground up, Danny brings real, in-the-trenches experience rather than academic theory to everything he teaches. He's the author of The Automatic Marketing Machine and Marketing Simplified, and hosts multiple podcasts on business and marketing. We get into how Danny turned his agency's deliverables into repeatable, documented processes (down to a 70-step system for building a single website), how checklists catch the small mistakes that cost client trust, and why the real test of a business isn't how hard you're working; it's whether the business can run without you. If you would like to reach out to Danny or his companies, follow the links below: Danny's LinkedIn: https://www.linkedin.com/in/danieljdecker/  Spotlight Marketing & Branding: https://spotlightbranding.com  MyMarketer: https://mymarketer.com  Book a Discovery Call: https://confirm.spotlightbranding.com/website-booking To watch the entire episode check out our Youtube channel here. To find more information on The Five Facets and Evolve Leadership Consulting, visit: www.fivefacetsos.com www.theevolvedifference.com Or email us at: info@theevolvedifference.com Host & Producer: Dave Newell Edited by: Judith Gonzalez Coordination: Loli Basualdo

    How a clear Target Audience leads to better operations
  3. Oct 12

    Motion vs. Momentum: Why Your Team Might Be Working From Different Pictures

    We kick off Season 5 with a shift in format, more one-on-one conversations where we get specific about implementation, not just concept. And we're opening with one of the most common traps we see in businesses of every size: mistaking organization for direction. Cleaning up processes and getting people into the right seats feels like progress. But if the destination only lives in the founder's head, that work is motion, not momentum. In this episode, we walk through what happens when a leadership team is executing against different pictures of where the business is going, and why that gap creates what we call the drift: not one bad decision, but hundreds of reasonable ones, each made against a slightly different version of the future. We introduce the Clarity Canvas, a one-page tool built around seven questions that cover all five facets of a business. We walk through the first three in full, vision, purpose, and core intent, along with the structure and the test for knowing whether you got them right. We also share the story behind building this tool, including a September that nearly ended the business before a shift in clarity turned the next quarter into the strongest in company history. Get the free Clarity Canvas here:  https://fivefacetsos.com/getclarity To listen to The Five Facets of Business™ Podcast, click here:  https://www.buzzsprout.com/2379330/episodes To find more information on The Five Facets and Evolve Leadership Consulting, visit:  www.fivefacetsos.com www.theevolvedifference.com Or email us at:  info@theevolvedifference.com Host: Dave Newell  Produced by: Dave Newell  Edited by: Judith Gonzalez  Coordination: Loli Basualdo To watch the entire episode check out our Youtube channel here. To find more information on The Five Facets and Evolve Leadership Consulting, visit: www.fivefacetsos.com www.theevolvedifference.com Or email us at: info@theevolvedifference.com Host & Producer: Dave Newell Edited by: Judith Gonzalez Coordination: Loli Basualdo

  4. Jun 1

    Case Study #11: "How is Your Brand Being?" with Kristen Graham Brown

    This week is about branding! What does it truly mean to focus on your business's branding? Prospective clients should know exactly what the story is your business is trying to tell. The strongest thing a company can sell is an idea. You need them to buy in early and stay with you for the long haul. This is branding. Our guest this week is Kristen Graham Brown (or KGB to her friends). Kristen Graham Brown, founder and CEO of Hoot Design Company — a culture-driven branding agency focused on helping companies align who they are internally with how they show up externally. Kristen’s work sits at the intersection of brand, leadership, culture, and organizational identity — helping founders build companies that don’t just look aligned from the outside, but actually operate that way from the inside out.  She’s also the creator of the Brand Being Method® and writes extensively about leadership, culture, founder identity, and the future of brand-driven businesses. If you would like to reach out to Kristen our her company Hoot Design, follow the links below: Kristen's LinkedIn Hoot Design Company To watch the entire episode check out our Youtube channel here. To find more information on The Five Facets and Evolve Leadership Consulting, visit: www.fivefacetsos.com www.theevolvedifference.com Or email us at: info@theevolvedifference.com Host & Producer: Dave Newell Edited by: Judith Gonzalez Coordination: Loli Basualdo

    Case Study #11: "How is Your Brand Being?" with Kristen Graham Brown

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About

Host Dave Newell, founder of Evolve Leadership Consulting, breaks down the real problems small business owners and leaders face — and the practical tools to solve them. Each episode tackles a specific challenge, from building high-performer teams to creating accountability to making the right hire at the right time, using the frameworks from Dave's book, The Five Facets of Business. Whether solo or with a guest, every conversation is built to leave you with something you can use right away.  Learn more at www.fivefacetsos.com. Follow Dave  Instagram @davenewellevolve LinkedIn www.linkedin.com/in/davenewell-evolve