Pod Marketing Secrets

Vibez Creative
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Welcome to Pod Marketing Secrets, where we unlock the best strategies to elevate your podcast. Hosted by Australia's top video podcasting agency, Vibez Creative, this podcast covers everything you need to know to launch, grow, manage and monetise your very own high converting podcast. Each episode is packed with expert insights, practical tips, and real-world success stories to help you transform your podcast into a powerful engagement tool. From strategy to production, post production as well as distribution and management, we're revealing all the secrets that we implement on a daily basis so that you're equipped to build your online authority, become the thought leader in your niche, and start achieving your goals for your business through the worlds best marketing strategy - video podcasting. Follow Podcast Marketing Secrets today and let's take your podcast to the next level together!

  1. 09/08/2025

    #027 - DON’T Follow These Worst Podcast Advice! 🎙️🚫

    In this episode of Podcast Marketing Secrets, we react to some of the worst takes floating around the internet, from “post daily and you’ll never worry about money” to “paid ads and organic content are basically the same.” These hot takes aren’t just wrong, they’re dangerous for creators trying to build real traction. We break down why most viral advice lacks strategy, how corporate cringe kills conversions, and what actually works when building a podcast that performs. No fluff. No yes-man energy. Just expert-led breakdowns and savage clarity. You’ll learn why edutainment drives deeper engagement, how to balance authority with entertainment, and what separates high-performing content from trend-chasing noise. If you’re tired of recycled advice and want a system that converts, this episode hands you the filter. If you're ready to stop guessing, build with intent, and create content that actually moves the needle, this one’s for you. Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650 Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreative https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreative Timestamps: 00:00:00 - Introduction 00:01:21 - Brands on TikTok: Fun vs. Value 00:02:13 - Content Strategy: CAVE Framework 00:03:30 - Entertainment vs. Value in Content 00:04:51 - Edutainment: The Balance of Education and Entertainment 00:05:31 - The Misconception of Daily Posting 00:06:43 - Quality of Leads vs. Quantity of Opportunities 00:07:10 - Paid vs. Organic Content: Similarities and Differences 00:08:32 - The Podcasting Critique 00:09:42 - D-List Celebrities and Podcasting Failures 00:10:34 - Monetization Strategies for Podcasts 00:11:01 - Platform-Specific Content Strategies 00:12:00 - Omnipresence in Social Media

    15 min

  2. 08/27/2025

    #026 - The Biggest Lies About Podcasting 🎙️🚫

    In this episode of Podcast Marketing Secrets, we unpack the biggest lies holding creators back, from “you need two hosts” to “don’t repeat yourself” to “too much content kills engagement.” These myths aren’t just wrong, they’re costing you reach, revenue, and relevance. We break down how one creator scaled fast by doubling down on solo episodes, ignoring vanity feedback, and embracing repetition as a growth lever. No paid ads. No viral gimmicks. Just strategic consistency and ruthless clarity. You’ll learn why co-hosting often dilutes your message, how repetition builds brand memory, and what actually drives performance in a saturated space. If you’ve ever felt stuck between “doing more” and “doing it right,” this episode hands you the mindset shift to break through. If you're ready to stop second-guessing, scale your content output, and build a podcast system that converts, this one’s your wake-up call. Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650 Follow the Vibez Creative journey on socials:  https:/www.instagram.comvibezcreative  https://www.tiktok.com/@vibezcreative_  https://www.facebook.com/vibezcreative Timestamps:  00:00:00 - Introduction 00:01:38 - Lie #1: You Need Two People to Podcast 00:02:57 - Lie #2: Content is Too Much of the Same 00:05:26 - Lie #3: The Audience Wants to Hear About Your Life 00:07:47 - Lie #4: There’s Too Much Content 00:10:34 - Lie #5: You Can’t Repeat Yourself

    15 min

  3. 08/20/2025

    #025 - How To Get The Best Results With Your Podcast Team 🚀🎙️

    In this episode of Podcast Marketing Secrets, we break down how one podcast partner went from zero traction to 100,000+ views, then nearly sabotaged her own growth by changing titles mid-test. From trusting your team to resisting the urge to micromanage, we unpack the mindset shifts that separate high-performing creators from those stuck in the brokey loop. We explore how expert-led A/B testing, fast action, and strategic delegation create compounding results, no paid ads, no viral gimmicks, just consistent execution. You’ll learn why “yes-man” teams kill momentum, how to avoid discount-driven thinking, and what it really takes to build a podcast system that converts. If you're ready to stop second-guessing, scale your content output, and work with a team that’s obsessed with winning, this episode hands you the blueprint. Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650 Follow the Vibez Creative journey on socials:  https:/www.instagram.comvibezcreative  https://www.tiktok.com/@vibezcreative_  https://www.facebook.com/vibezcreative Timestamps:  00:00:00 - Introduction 00:00:47 - Getting the Best Results with Your Podcast Team 00:01:22 - Trusting Your Team: Don't Change Titles 00:02:41 - Real-Life Example: The Importance of Trust 00:04:58 - Being Open to Recommendations 00:06:03 - Accountability and Pushing Back 00:08:32 - Taking Action: The Key to Success 00:11:41 - Avoiding the Brokey Mindset 00:15:08 - Summary of Best Practices

    17 min

  4. 07/22/2025

    #024 - How This Podcast Made 113K In Two Episodes 💸🎙️

    In this episode of Podcast Marketing Secrets, we break down how one podcast partner turned hesitation into a $113,000 win within just two episodes and two weeks. From confronting fear around investing to leveraging the Avaro podcast system, we unpack the strategy that transformed momentum into revenue. We explore how expert positioning, omnipresence across platforms, and smart content delegation created a perfect storm for organic growth, no paid ads, no viral spikes, just consistent value. You’ll learn how launching fast, building evergreen assets, and nurturing leads through long-form content can pre-sell your audience and streamline your sales process. If you're ready to ditch hesitation, amplify your brand, and build a system that converts, this episode reveals the blueprint. Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650 Follow the Vibez Creative journey on socials:  https:/www.instagram.comvibezcreative  https://www.tiktok.com/@vibezcreative_  https://www.facebook.com/vibezcreative Timestamps:  00:00:00 - Introduction 00:00:46 - Case Study: $113,000 in Two Weeks 00:01:15 - Setting Realistic Expectations 00:02:35 - Overcoming Initial Hesitations 00:03:39 - Identifying Misallocated Resources 00:04:43 - The Decision to Move Forward 00:09:54 - Rapid Podcast Launch Timeline 00:10:05 - Achieving Omnipresence Across Platforms 00:11:30 - Building Relationships Through Content 00:13:05 - Nurturing Leads with Valuable Content 00:14:25 - Results: Six High Ticket Clients 00:15:20 - The Power of Taking Action 00:18:35 - Organic Growth Without Paid Ads

    21 min

  5. 07/15/2025

    #023 - How Diary Of A CEO Hooks His Audience (And How You Can Too) 🎧🔥

    In this episode of Podcast Marketing Secrets, we break down one of the boldest hooks from Diary of a CEO, where controversy becomes a magnet for attention. From sparking debates around feminism to calling out audience reactions, this intro doesn’t shy away from friction, it thrives on it. We unpack why provocative language like “Women out there are not gonna like this” isn’t just risky, it’s powerful. You’ll learn the mechanics behind triggering emotional engagement, how polarising angles draw in both supporters and critics, and why the best hooks don’t play neutral. If you're ready to spark conversations, challenge your audience, and drive real engagement from the very first seconds, this breakdown is your roadmap to creating hooks that ignite. Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650 Follow the Vibez Creative journey on socials:  https:/www.instagram.comvibezcreative https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreative Timestamps:  00:00:00 - Introduction 00:01:04 - Hook Breakdown: Diary of a CEO 00:01:17 - Controversial Topics and Audience Engagement 00:02:11 - Creating Curiosity with Open Loops 00:03:01 - Establishing Credibility of Guests 00:04:28 - Using Data to Capture Attention 00:05:39 - The Importance of a Strong Hook 00:07:03 - Balancing Multiple Topics in Hooks 00:09:02 - Engaging Humor and Relatability 00:10:28 - Providing Value While Keeping Interest 00:11:36 - Length of Hooks for Different Episode Durations 00:13:27 - Crafting the Perfect Hook

    15 min

  6. 06/25/2025

    #022 - How DOAC Nailed the Best Podcast Hook Ever 🔥🎯

    Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650 In this episode of Podcast Marketing Secrets, we unpack what makes Stephen Bartlett’s podcast hooks from Diary of a CEO so powerful. From cinematic editing to masterful storytelling, we explore how his intros grab attention like a movie trailer. You'll learn the psychology behind high-performing hooks, why they matter, and how to craft your own to instantly captivate listeners. If you want to turn casual scrolls into committed subscribers, this breakdown is a must-listen. Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreative https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreative Timestamps: 00:00:00 - Introduction 00:01:03 - Analyzing a Powerful Podcast Hook 00:02:07 - The Art of Seduction 00:03:08 - Creating Intrigue and Curiosity 00:04:21 - Establishing Credibility 00:05:58 - The Power of Seduction 00:07:02 - The Language of Seduction 00:08:13 - Appealing to the Masses 00:09:00 - Building Confidence 00:10:37 - Effective Storytelling Techniques

    14 min

  7. 06/12/2025

    #021 - How Diary of a CEO Leverages His Podcast For Maximum ROI 🎙️💰

    Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650 In this episode of Podcast Marketing Secrets, we dive into how industry leaders like Alex Hormozi and Diary of a CEO use their podcasts to generate maximum ROI. Learn why your podcast should be treated as a strategic sales asset, not just a hobby. We compare Hormozi's successful, partnership-free approach with others who rely on sponsorships, and Kyle breaks down key strategies for both seasoned podcasters and newcomers. Tune in for actionable insights on how to level up your podcasting game at any stage! Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreative https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreative Timestamps: 00:00:00 - Intro 00:00:35 - Maximizing ROI from Podcasting 00:01:06 - Introduction to Top Podcasters 00:01:50 - Alex Hormozi's Podcast Strategy 00:02:36 - Data-Driven Decisions in Content Creation 00:03:39 - Providing Value Through Free Resources 00:04:47 - Sponsorships and Aligning with Audience Needs 00:06:47 - The Importance of Authority in Sponsorships 00:08:04 - Leveraging Your Podcast for Sales 00:09:35 - Creating Testimonial-Based Content 00:10:30 - Tracking ROI from Podcast Episodes 00:12:37 - Engaging Your Sales Team for Feedback

    15 min

  8. 06/05/2025

    #020 - Reacting To Viral Social Media Tactics 💥📱

    Ready to have the industry experts help you with your video podcast? Book a FREE discovery calls here: https://www.vibezcreative.com.au/15minutepodcastchat914650 In this episode of Podcast Marketing Secrets, we explore the power of creating valuable content that transcends basic advertising. Learn the importance of a strategic digital marketing approach and how posting across all major social media platforms boosts reach and engagement. We also discuss how to go viral with unique, unexpected content using the "purple cow" metaphor. Tune in for proven tactics to launch, grow, and monetize your podcast in today’s competitive market Follow the Vibez Creative journey on socials: https:/www.instagram.comvibezcreative https://www.tiktok.com/@vibezcreative_ https://www.facebook.com/vibezcreative Timestamps: 00:00:00 - Introduction 00:01:01 - The Purple Cow Analogy for Virality 00:02:16 - Hijacking Virality 00:02:49 - Funny Content vs. Business Conversions 00:03:13 - Marketing vs. Sales in Content 00:03:30 - Balancing Entertainment and Expertise 00:04:14 - The Role of Humor in Business Content 00:04:28 - Authority vs. Comedy in Branding 00:09:10 - Overcoming Insecurities in Posting 00:10:51 - Dealing with Online Hate 00:12:07 - Omnipresence Across Platforms 00:13:40 - Platform-Specific Strategies 00:14:47 - Maximizing Content Repurposing

    17 min
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About

Welcome to Pod Marketing Secrets, where we unlock the best strategies to elevate your podcast. Hosted by Australia's top video podcasting agency, Vibez Creative, this podcast covers everything you need to know to launch, grow, manage and monetise your very own high converting podcast. Each episode is packed with expert insights, practical tips, and real-world success stories to help you transform your podcast into a powerful engagement tool. From strategy to production, post production as well as distribution and management, we're revealing all the secrets that we implement on a daily basis so that you're equipped to build your online authority, become the thought leader in your niche, and start achieving your goals for your business through the worlds best marketing strategy - video podcasting. Follow Podcast Marketing Secrets today and let's take your podcast to the next level together!

Information

  • Creator
    Vibez Creative
  • Years Active
    2024 - 2025
  • Episodes
    27
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 Vibez Creative
  • Show Website
    Pod Marketing Secrets