Elevate Digital: The Digital Marketing Podcast

Elevate Digital
  • 0.0 (0)
  • Marketing
  • Updated Weekly

Digital Marketing Made Simple

Episodes

  1. Aug 31

    Most Marketing KPIs Don’t Matter: CAC, LTV & Unit Economics

    Most marketers spend far too much time obsessing over CTR, CPC, CPM and other platform-level metrics. But if you want to understand whether your marketing is actually driving profitable growth, the numbers that really matter sit deeper in the business: customer acquisition cost (CAC), customer lifetime value (LTV), payback period, profit margins and your overall unit economics. In this episode, Tom and Jane break down the marketing KPIs founders and marketing teams should actually pay attention to, why seemingly “good” advertising metrics can be misleading, and how to connect your marketing performance back to the economics of the business. We cover: • Why CAC and LTV matter more than most marketing KPIs • What unit economics actually means in practical terms • Why a lower CPC or CPM isn't necessarily a good thing • How CAC can become your North Star metric • How to think about LTV windows and CAC payback periods • Why acquisition costs naturally rise as you scale • How seasonality can create surprisingly cheap opportunities to acquire customers • Using offers, retention and customer experience to increase LTV • Why website changes and ad platform performance are interconnected • Testing, attribution and the growing importance of incrementality in Meta Ads • The potential trade-off when feeding advertising platforms more customer and value data

  2. Aug 24

    Why Your Website Isn’t Converting: The CRO Mistakes Most Businesses Miss

    Getting more traffic isn’t much use if your website isn’t turning that attention into customers. In this episode, we dig into some of the most common conversion rate optimisation mistakes businesses make, from changing the wrong things to relying on generic CRO best practices without properly understanding why customers aren’t converting in the first place. We discuss how to diagnose where conversion is actually breaking down, what businesses should look at before jumping into a redesign, and why seemingly small issues across messaging, offers, customer journeys and user experience can have a significant commercial impact. We also explore the role of customer research, how to prioritise CRO opportunities, and why conversion shouldn’t be treated as an isolated website problem. Paid media, creative, messaging, analytics and the wider customer journey all influence whether somebody ultimately buys. If you’re responsible for growth, marketing, ecommerce or website performance, this episode will help you think more clearly about what’s stopping customers from converting, and what you should fix first. In this episode: The CRO mistakes businesses repeatedly make Why a low conversion rate isn’t necessarily a design problem What to investigate before changing your website Why blindly following CRO best practices can backfire How customer research improves conversion decisions How to prioritise tests and opportunities Why CRO needs to connect with the rest of your marketing funnel

  3. Aug 17

    Call the Damn Customer: The Underrated Growth Hack in an AI World

    In this episode, the hosts argue that while AI and automation dominate marketing conversations, the real competitive edge comes from genuine human interaction. They discuss strategies like calling customers, hosting live events and webinars, using targeted live chats and surveys, and creating memorable physical experiences to boost retention, lifetime value and word-of-mouth. The episode also covers budgeting for experimentation (an "R&D" or "f**k around" budget), the risks of letting AI interpret raw data without context, and practical examples of how small, personal touches can deliver outsized returns.

  4. Aug 10

    Should You Think Twice Before Implementing AI & Agentic Workflows?

    AI agents and automated workflows are being pitched as the obvious next step for almost every business. But should they be? In this episode, we look at the other side of the AI automation conversation: where agentic workflows can create genuine leverage, where they can introduce unnecessary complexity, and why automating a bad process rarely makes it a better one. We explore the questions businesses should be asking before introducing AI into their operations, from whether a workflow actually needs automating to where human judgement, context and accountability still matter. The goal isn’t to argue against AI. It’s to use it more intelligently. Because the best use of AI isn’t necessarily replacing as much human work as possible. It’s identifying where machines can do the repetitive digging while people stay responsible for the thinking, decisions and relationships. If you’re considering AI agents, workflow automation or a wider AI transformation inside your business, this episode should give you a useful framework for deciding what to automate, what not to automate, and what to fix first.

  5. 07/31/2025

    Ex-Video Game Marketer Reveals Top Strategies For Indies & SMB's

    Video games are one of the fastest growing entertainment mediums on the planet...and there is a LOT that marketers of businesses in almost any industry can learn from them. The major publishers and even some savvy indie studios are masters are hijacking attention, building anticipation and creating demand. The truth is, most of the fastest growing, and most disruptive companies out there know that true breakthrough growth doesn't come from copying others in your industry or sector, it comes from looking for outside inspiration (even in the least expected places...) That's why in this video I sat down with an ex-marketer from two of the biggest video game publishers in the world, EA Games & WB Games, who is now runs Skill Tree Marketing to help independent developers cut through the noise even with smaller budgets. Regardless of whether you're a marketer at a small-medium size business or start-up, or even if you're an small development studio looking to release a new game, you'll find a tonne of value from this video. You can connect with Jon & Skill Tree Marketing at: https://skilltree-marketing.com/

  6. 06/14/2025

    How To Build A Competitive Moat Around Your Business (Become AI Proof)

    In the era of AI, building a competitive moat around your business is going to become an essential component of growth. The playing field is being well and truly levelled with businesses of all sizes finally having access to the same level of tech. And with the majority of digital marketing activities moving to a full automated agentic model like media buying. The biggest differentiator you have will become your brand, and how you choose to position yourself in the market. Along with those small 1% gains you can make in specific areas like the customer experience. In this video, we'll be covering those seemingly small changes that can help you create a competitive moat around your business, to stay ahead of the curve playing field is levelled out. GET A FREE MARKETING REVIEW 💻 Want to increase your online visibility, lead and sales? Book your FREE Digital Review today and we'll record you a personalised 10-20 minute video with practical suggestions on how to increase your traffic, leads and sales: https://elevate-digital-solutions.com/digital-review

  7. 06/04/2025

    How To Use Podcasting As A Marketing Strategy W/ Spike O'Connel

    Are podcasts a legitimate marketing strategy and should a business or brands really be looking to start a podcast in 2025? And more importantly...are there even any advantages to starting a podcast as a business?? To put it simply, it all depends on your goals, and what you're trying to achieve...chances are you're not going to be the next Diary Of A CEO...but if you run a business, you probably also don't need to be. You just need to get in front of YOUR specific target audience! Podcasts can also be an incredible platform and enabler for creating content, but the barrier to entry is also higher than ever. In this episode of the podcast, I sit down with Spike O'Connell, the founder of Podshop, a collection of high-end podcasting studios in Central London. Spike has consulted with and developed over 100 podcasts in a range of industries from traditional media, to B2B organisation to D2C consumer brands. He's also helped new podcasts go from zero to thousands of monthly downloads by following some very fundamental principles. You can check out Podshop at: podshoponline.co.uk

  8. 05/09/2025

    B2B Marketing Strategies That ACTUALLY Work In 2025 (W/ Kelly Peters @ Tomorrow.io)

    B2B marketing is incredibly saturated right now — and most teams are just throwing budget at the wall and hoping for the best. But what if you could punch way above your weight without a massive team or the traditional 'MQL' playbook? In this interview, I sit down with Kelly Peters, VP of Marketing at Tomorrow.io, who reveals how their 4-person B2B marketing team constantly punch above their weight with their marketing initiatives. Go check out Tomorrow.io at: https://www.tomorrow.io/

  9. 10/25/2024

    Ecom Profitability Masterclass: Top Ecommerce Marketing Strategies

    In this 50 minute masterclass, I sit down with our Co-Founder Jane (ex-accountant turned marketer) on how to get control and clarity over your numbers, and boost your marketing profits from both the front end (conversion rate and average order value) to the backend (your lifetime customer values)

  10. 06/20/2024

    Video Content Marketing Masterclass With Jack Gaisford

    If you're doing any kind of video marketing, or even if you're thinking about, you'll want to listen to this episode! Check out Odyssey Agency here: https://theodysseyagency.co.uk/

  11. 05/08/2024

    How To Build A High Performing Team

    In this episode of the podcast, I sat down with Tom Hallett & Alex Dinnadge from Excel Communications to do discuss high-performing teams

  12. 04/07/2024

    How To Grow Company/Business Page On Social Media

    In this episode, I had a chat with Shannen Pollard, the Social Media Lead at Flexa Careers who helped take the company from 0 to over 100,000 combined followers across their social platforms.

  • 12 Episodes

About

Digital Marketing Made Simple

Information