Doctor Branding Podcast

G'day Frank
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Doctor Branding Podcast

Got a question about your brand or helping your client with their brand? Doctor Frank will see you now. *Not a real doctor. gdayfrank.substack.com

  1. Merry Christmas! But also, did Coca-Cola invent Santa?

    12/04/2024

    Merry Christmas! But also, did Coca-Cola invent Santa?

    In the final episode of Doctor Branding this year, we're finishing on a festive note to find out whether Coca-Cola really did invent Santa, and if there's a branding-related take away to learn from. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    22 min
  2. Should I do an unpaid internship after graduating, as a designer?

    12/02/2024

    Should I do an unpaid internship after graduating, as a designer?

    For many of us, landing a job can be a tough gig and in some workplaces they need over-the-top qualifications, while others only offer unpaid roles to juniors. So should you take that chance? Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    17 min
  3. Do we need a minimum level of engagement for our brand services?

    11/27/2024

    Do we need a minimum level of engagement for our brand services?

    When things get busy, sometime we don't have the capacity to help everyone that comes our way, so what can be done when smaller jobs aren't the work you can take on right now? Let's treat this. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    10 min
  4. How do I know if my targeting is working or not working?

    11/25/2024

    How do I know if my targeting is working or not working?

    Are we focused on the right kinds of customers or their needs to attract them and make them think of us when needed? Are we too niche or too broad? Let's look at targeting for better brand success. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    18 min
  5. How can I make a living as a designer without client work?

    11/20/2024

    How can I make a living as a designer without client work?

    For some designers, working with clients isn't their schtick. Good news is there are plenty of other ways to make a living as a designer, especially in branding, without client work. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    22 min
  6. Why aren’t my customers remembering my brand?

    11/18/2024

    Why aren’t my customers remembering my brand?

    This can be a struggle for many brands to be the go-to brand people think of. So let's lay out some ways for brands to be more easily remembered and thought of when needed by customers. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    30 min
  7. Are higher-paying clients easier to work with?

    11/13/2024

    Are higher-paying clients easier to work with?

    There's this trite saying going around in design/branding circles that higher-paying clients are easy to work with and lower-paying clients are hard to work with. Let's put this misconception to rest. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    19 min
  8. Does my e-commerce brand need to do Black Friday sales?

    11/11/2024

    Does my e-commerce brand need to do Black Friday sales?

    It has grown bigger and bigger in the last decade to the point it's not just one day anymore. And with every other retailer doing Black Friday sales, does it mean you need to as well? Let's diagnose. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    19 min
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Got a question about your brand or helping your client with their brand? Doctor Frank will see you now. *Not a real doctor. gdayfrank.substack.com

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