Doctor Branding Podcast

G'day Frank
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Got a question about your brand or helping your client with their brand? Doctor Frank will see you now. *Not a real doctor. gdayfrank.substack.com

  1. When is it time to rebrand?

    3D AGO

    When is it time to rebrand?

    In this episode I unpack the question I get asked all the time, when is it actually time to rebrand? I walk through the difference between a full rebrand and a simple refresh, and explain why a rebrand is not just a new logo but a strategic reset around target customers, positioning, objective and identity direction. I cover the key signals that it is time to start again and when a lighter refresh of specific things will do the job. The goal is to help you avoid unnecessary change, protect brand equity and make smarter decisions about the future of your brand. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    39 min
  2. Don't put your logo there

    FEB 23

    Don't put your logo there

    In this episode I'm guiding you through several use cases to demonstrate how to use your logo effectively so your brand is recognised quickly and easily over 4 situations your brand will potentially appear to a customer with its logo. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    27 min
  3. How can we expect AI to help us do better branding if we don’t know what better is?

    FEB 16

    How can we expect AI to help us do better branding if we don’t know what better is?

    In this week’s episode I’m exploring whether AI can actually create “better” branding if we as humans do not first understand what better means and looks like from experience, skill and taste. I’m arguing that AI is a powerful tool for speed, exploration and efficiency but not a replacement for strategy, taste or creative judgment. It highlights the risks of relying on AI without clear direction, shares practical ways it can assist in idea generation and mockups, and reinforces that meaningful, effective branding still comes from human experience, nuance and intentional decision-making, with AI best used as a support tool rather than the driver. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    23 min
  4. 5 things your real estate brand hasn’t done, yet

    FEB 9

    5 things your real estate brand hasn’t done, yet

    Here are 5 things every real estate agency brand can do this year to attract new clients in your community that your competitor down the road probably hasn’t done. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    23 min
  5. What is better branding, actually?

    FEB 2

    What is better branding, actually?

    I’ve been saying for a bit over a year now, ‘do better branding’ and realised in that time I’ve never properly articulated what I mean by that and what is better branding, actually? So let me show you what better branding can look like for businesses that recognise the value of developing a brand. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    44 min
  6. Don't skip the strategy for your brand

    JAN 26

    Don't skip the strategy for your brand

    Most small businesses don't even consider developing a brand, let alone a strategy, but if developing a brand is one of your goals for 2026, don't skip the strategy to develop it and this is the episode that explains why. Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    40 min
  7. “I only need a logo” - Why better branding needs more than a logo

    JAN 19

    “I only need a logo” - Why better branding needs more than a logo

    In this episode I’m talking about why a brand is more than a logo, to echo the millions of times a branding or marketing person has said this into a void. In the hopes it will be a shot in the arm that many small business owners need to see branding as more than just the visual icon that represents their business and go a bit deeper in the same ways that big brands do. Because it is achievable to be a big brand, at least in terms of perception like I’ve said in content before. We all know what a logo is. We all know a business needs one. It’s the first thing we likely see from a brand to know it’s that particular brand. And it’s the first thing that we all lose our minds over when a well-known brand changes their branding and their logo now looks different. But what else is involved when developing better branding, that'll have you asking for more? Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    27 min
  8. Merry Christmas! But also, did Coca-Cola invent Santa?

    12/04/2024

    Merry Christmas! But also, did Coca-Cola invent Santa?

    In the final episode of Doctor Branding this year, we're finishing on a festive note to find out whether Coca-Cola really did invent Santa, and if there's a branding-related take away to learn from. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

    22 min
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About

Got a question about your brand or helping your client with their brand? Doctor Frank will see you now. *Not a real doctor. gdayfrank.substack.com

Information

  • Creator
    G'day Frank
  • Years Active
    2024 - 2026
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © G'day Frank
  • Show Website
    Doctor Branding Podcast