High-Yield Tourism

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Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.

10/28/2024

Building High-Yield Tourism into Australia's Visitor Economy Diversification Strategy

Since reopening in 2022, Australia has implemented an International Diversification Strategy for its Visitor Economy. This week, Gary welcomes Samantha Palmer, General Manager of Visitor Economy & Client Programs at AUSTRADE for an in-depth chat about using research and industry insights to rethink every aspect of the visitor economy ecosystem - from indigenous tourism to mountain biking, and edutourism to seasonality and identifying the expectations of visitors from South East Asian markets.

30 min
10/08/2024

Is High-Yield Tourism Luxury Tourism in Disguise?

This week, Gary and Jens discuss the changing economics of tourism in the post-pandemic era, and argue that irrational labels like 'mass' and 'luxury' simply don't work any more. Myriad factors will drive strategy shifts to focus not only on profit and resilience in tourism, but also the costs, leakages and societal impacts. So, where is the intrinsic value in modern tourism? What is 'organic pushback'? And how do destinations calculate their own natural ceiling for volume-driven tourism?

23 min
09/25/2024

Building High-Yield Tourism into Lifetime Experiences in Nepal, with Raj Gyawali, Social Tours

Jens enjoys an illuminating discussion with Raj Gyawali, Founder of Social Tours in Nepal. Jens and Raj explore a range of concepts, including Lifetime Experiences, Narrative Storytelling, Seasonal Discovery, Sustainable Regeneration and Spiritual Adventure, in this beautiful Himalayan nation, which offers so much more for high-yield travellers than soaring mountains.

28 min
08/22/2024

Developing High-Yield Tourism in Canada's 'Wild Side', with Jon Mamela, Travel Alberta

Gary and Jens chat to Jon Mamela, Chief Commercial Officer of Travel Alberta about developing high-yield tourism in one of Canada’s most beautiful provinces. Promoted as Canada’s Wild Side, Alberta is home to destinations like Lake Louise, Banff and Jasper National Park. Jon discusses Travel Alberta's new strategic approach as the province positions tourism as a pillar of economic diversification.

33 min
07/27/2024

Rethinking Culture, Heritage & Diversity in High-Yield Tourism, with Hafsa H. Mbamba & Enver Duminy

What is the role of cultural stewardship in new tourism strategies? This week, Gary welcomes Hafsa H. Mbamba, CEO of the Zanzibar Commission for Tourism, and Enver Duminy, CEO of Cape Town Tourism, to discuss how cultural heritage is being reframed to support market diversification. We explore strategies and practices that empower local communities, preserve cultural heritage, and ensure that tourism delivers positive outcomes for both visitors and local populations.

36 min
07/07/2024

Leveraging Local Gastronomy Trends into High-Yield Tourism

Gary and Jens reflect on their trip to Cebu, the Philippines, to attend the 1st UN Tourism Forum on Gastronomy Tourism for Asia Pacific. The event formed part of the annual UN Tourism Commission Meeting for East Asia & the Pacific and South Asia. It brought together official delegations from across the region to discuss the future of culinary tourism in the context of post-pandemic re-growth and social-evonomic development. A closing Call to Action identified 12 key factors to consider.

33 min
06/16/2024

Managing High-Volume Tourism is Becoming a Priority Worldwide

Gary and Jens have been travelling around Asia, Europe and the Middle East over the past month speaking at travel conferences and in the media to discuss high-yield tourism strategies. In episode 3, we review how tourism leaders gathered at events in Shanghai, Guangzhou, Macao, Dubai, Barcelona & Kathmandu are confronting the challenges of high-volume tourism. The issue is gaining urgency as the northern hemisphere summer season threatens to break historic records.

34 min
05/05/2024

Applying High-Yield Tourism in Dynamic Asian Markets

The potential of high-yield tourism in Asian markets, including Thailand, Singapore, China, Japan, South Korea, Mongolia and Saudi Arabia.

32 min
05/02/2024

What is High Yield-Tourism, And Why Does it Matter?

Can High-Yield Tourism marketing confront the new challenges facing visitor economies?

24 min

9 Episodes

Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.

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High-Yield Tourism
Years Active

2K
Episodes

9
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Clean
Show Website

High-Yield Tourism

High-Yield Tourism

Episodes

Building High-Yield Tourism into Australia's Visitor Economy Diversification Strategy

Is High-Yield Tourism Luxury Tourism in Disguise?

Building High-Yield Tourism into Lifetime Experiences in Nepal, with Raj Gyawali, Social Tours

Developing High-Yield Tourism in Canada's 'Wild Side', with Jon Mamela, Travel Alberta

Rethinking Culture, Heritage & Diversity in High-Yield Tourism, with Hafsa H. Mbamba & Enver Duminy

Leveraging Local Gastronomy Trends into High-Yield Tourism

Managing High-Volume Tourism is Becoming a Priority Worldwide

Applying High-Yield Tourism in Dynamic Asian Markets

What is High Yield-Tourism, And Why Does it Matter?

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