EdTech Marketing Podcast

EdTech Marketing Podcast
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EdTech Marketing Podcast

If you're an EdTech organization struggling with how to leverage the power of digital marketing, then sign up for this weekly podcast that aims to help. Week by week, our featured guest will share their top tips that you can put into action today. Topics covered include Industry insights, social media marketing lead generation, storytelling, and more!

  1. 09/03/2024

    Episode 38: How Poliquicks is Making Politics Accessible to Next-Gen Voters

    In today's episode, your host Mateo Elvira sits down with Vienna Mott, the inspiring founder of Poliquicks. Vienna shares her captivating journey from a young inventor to launching a groundbreaking app aimed at making politics accessible to everyone, from high schoolers to seasoned voters. They'll explore how Poliquicks can transform political education in schools, engage younger voters, and utilize AI to foster civic participation. Vienna also offers invaluable advice for aspiring entrepreneurs in the edtech space. Whether you're an educator, a startup founder, or simply passionate about the intersection of technology and education, this episode is packed with insights you won't want to miss.

    17 min

  2. 08/27/2024

    Episode 37: How Podcasting Fuels EdTech Startup Growth - Insights from Greg Wasserman

    In this episode, we dive into the world of podcasting, community building, and startup strategies. Greg Wasserman shares his journey from a podcast enthusiast inspired by his favorite DJs to a media sales expert and a key player at CastMagic. We'll discuss the true power of podcasting beyond mere download numbers, focusing on building an ecosystem, creating meaningful connections, and leveraging podcasts to fuel a broader content strategy.

    19 min

  3. 06/13/2024

    Episode 36: How Quality Data Can Drive Your EdTech Startup: Insights from GetEduLead Founder, Chris Miller

    In this power-packed episode of the EdTech Marketing Podcast, host Mateo Elvira sits down with Chris Miller, CEO of GetEduLead, a groundbreaking company aimed at revolutionizing the way education startups obtain and utilize sales leads. If you're an EdTech startup struggling to find accurate, up-to-date information on prospective clients, this episode is an absolute must-listen! Tune in as Chris shares his journey from working in sales and marketing to creating a tool that simplifies lead generation for K-12 education markets. Learn about the common pain points in the industry, such as constantly changing data and inaccurate lists, and hear how GetEduLead solves these issues with a user-friendly SaaS platform. Discover: - The critical importance of quality data for startups - Effective filtering tools to reach the right education professionals - Real-time updates to keep your contact lists fresh and relevant - Tips on the essentials needed before going to market https://getedulead.com/

    15 min

  4. 06/06/2024

    Episode 35: Maximizing YouTube for EdTech: Finn McKenty’s Tips for Content Strategy

    In this episode, we dive deep into YouTube's immense potential for EdTech founders and how leveraging the platform can transform your marketing strategy. Finn breaks down the YouTube opportunity that many EdTech companies are missing out on, emphasizing the platform's role as the world's largest educational hub with over 2.7 billion active monthly users. We also compare and contrast the benefits of YouTube with LinkedIn, offering insights on when and how to best use each platform depending on your business goals. But that's not all. We discuss the age-old debate of building a personal brand versus pushing a business brand and how authenticity and personal engagement can drive tangible business results. Finn offers actionable frameworks and fun, creative content ideas tailored for EdTech founders to connect better with their audience.

    25 min

  5. 05/20/2024

    Episode 34: Lynette White on the Evolution of Ed Branding in Schools and Districts

    Welcome to another insightful episode of the EdTech Marketing Podcast hosted by Mateo Elvira. If you're an edtech organization navigating the ever-evolving landscape of digital marketing, you're in the right place. In today's episode, Mateo sits down with Lynette White, a district PR communications professional and author of "The Ed Branding Book." Together, they discuss the transformative changes in educational branding over the past decade and explore how schools and districts can effectively leverage digital platforms like social media to enhance their outreach and engagement. Lynette shares her journey in writing "Ed Branding," offers practical tips for short-staffed communications teams, and highlights the untapped opportunities for educators on platforms like LinkedIn. Whether you're an administrator, teacher, or aspiring edtech marketer, this episode is packed with valuable insights to elevate your brand in the educational sector. Don't miss out!

    19 min

  6. 05/06/2024

    Episode 33: Mastering EdTech Sales Cycles: An Insider's Guide with Danielle Alcaraz

    Join your host, Mateo Elvira, on this illuminating episode of the EdTech Marketing Podcast, where we dive deep into the world of education technology sales with seasoned expert Danielle Alcaraz, Senior Vice President of Sales at Cignition . Danielle brings years of experience and a wealth of knowledge from various high-level roles within the education sector. In this engaging dialogue, she shares her journey from a budding marketer to a pivotal figure in education sales, offering invaluable insights into effective sales strategies, the importance of relationship-building, and the nuances of the edtech sales cycle. Whether you're an edtech startup founder, a marketer, or an industry professional looking to sharpen your approach to this unique market, this episode promises a treasure trove of tips and tactics that you can apply right away. Don't miss this opportunity to learn from one of the best in the business and gain a competitive edge in your edtech endeavors.

    23 min

  7. 04/18/2024

    Episode 32: From Connection to Career: Mastering LinkedIn for EdTech Success

    In this engaging installment of the EdTech Marketing Podcast, host Mateo shares tips for professionals navigating the complexities of job seeking without a traditional degree. Together, they explore the power of LinkedIn as an indispensable tool for personal branding, networking, and job hunting in the tech world. This episode is a treasure trove of actionable insights for anyone seeking to harness LinkedIn's full potential for career advancement in the edtech industry.

    44 min

  8. 01/30/2024

    Episode 31: EDLIT - Helping EdTech Companies reach more students & connect with district leaders nationwide

    In this episode of the EdTech Marketing Podcast, our host, Mateo Elvira, is joined by special guests Jacob Kantor and Brett Roar, founders of Edlit, a consultancy focused on bridging the gap between edtech companies and educational institutions. They delve into the discussion of the broken procurement process in education and how edtech companies can effectively navigate the complexities of engaging with educators and administrators. Jacob and Brett share their insights on developing genuine relationships with decision makers, the challenges of accessing the right people, and the importance of valuing educators' time during pitches and interactions. They also shed light on Edlit's mission to empower districts through learning, innovation, and technology, and highlight the value of thoughtful, conversations rather than mere sales pitches. Tune in to this insightful episode to discover valuable strategies for successful engagement between edtech companies and education leaders.

    23 min
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About

If you're an EdTech organization struggling with how to leverage the power of digital marketing, then sign up for this weekly podcast that aims to help. Week by week, our featured guest will share their top tips that you can put into action today. Topics covered include Industry insights, social media marketing lead generation, storytelling, and more!

Information

  • Creator
    EdTech Marketing Podcast
  • Years Active
    2K
  • Episodes
    38
  • Rating
    Explicit
  • Copyright
    © EdTech Marketing Podcast
  • Show Website
    EdTech Marketing Podcast

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