OWN YOUR BRAND SHOW with Victoria Odekomaya

Victoria Odekomaya | LiMStudios Network
  • 5.0 (7)
  • Entrepreneurship
  • Updated Weekly

The Own Your Brand Show is where real stories meet real strategy. WATCH ON YOUTUBE: https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM Hosted by Victoria Odekomaya, this podcast pulls back the curtain on how founders, entrepreneurs, and business leaders actually built their brands not theory, but the real decisions, pivots, and lessons that shaped their journey. What to Expect: Solo Episodes Victoria breaks down branding, content, and visibility strategies step-by-step. You'll leave with practical actions to grow your brand, attract clients, and increase revenue. Guest Conversations Victoria sits down with inspiring leaders transforming their industries. They unpack the pivots, challenges, and breakthroughs that made the difference. Then comes the twist: Each guest flips the script and asks Victoria the marketing or branding question they've been stuck on. She answers unscripted, unfiltered, live. You learn as the conversation unfolds. You'll Get: → Real stories, struggles from entrepreneurs actively building brands → Behind-the-scenes strategies from client work you can apply immediately→ Live, unscripted coaching moments with real-time breakthroughs→ Practical actionable plan to increase visibility, leads, and growth  This isn't polished theory. It's what's working right now to turn visibility into clients, revenue, and lasting impact. 📩 GUEST | SPONSOR | INQUIRIES: → Website: www.thelimstudios.com → Email: hello@thelimstudios.com → Phone: 260-777-7211→ Links: mtr.bio/limstudios 📚RESOURCES: → Work with Victoria: https://f.mtr.cool/qmicsevjhv → Brand Guides: https://www.thelimstudios.com/free-guides → Boss Ladies Magazine: https://issuu.com/limstudios //TOOLS I USE: Metricool: https://mtr.cool/UCFKHJ Pixieset: https://pixieset.com/ref/nW7vOIjg6Y Google Workspace: https://referworkspace.app.goo.gl/hJna Buzzsprout: https://www.buzzsprout.com/?referrer_id=2091539 TubeBuddy: https://www.tubebuddy.com/pricing?a=limstudios

  1. 4d ago

    Good Work Does Not Speak for Itself: 5 Reasons You Can't Afford to Stay Hidden | Epi 99

    Send us Fan Mail One minute I had my own magazine in my hand and the other moment I put it under my desk here’s what what changed about the magazine 👀 NOTHING.  You just couldn’t see it anymore. That’s exactly what happens to so many talented women in business. In this episode, I share 5 reasons women in business can’t afford to stay hidden, including how a bank sponsored Boss Ladies Magazine without us ever pitching them. 💛  Which reason hit home for you? Tell me in the comments.  TIMESTAMPS  0:00 The Magazine Under The Desk  2:19 People Cannot Choose What They Cannot Find  3:24 Referrals Have A Ceiling  4:43 Opportunities Go To The Visible  5:57 Trust Starts Before The Call  7:10 Be The Example Others Need  9:14 How Boss Ladies Documents Expertise  10:15 Apply, Subscribe, And Keep Building  Book a free consultation with me: https://api.leadconnectorhq.com/widget/bookings/30minfreezoomconsultation  Join my newsletter: https://api.leadconnectorhq.com/widget/form/trwGevEeOJ7rPoVX9gzY Subscribe and follow wherever you’re watching or listening.  #OwnYourBrandShow, #GoodWorkDoesNotSpeakForItself, #womeninbusiness, #BossLadiesMagazine, #personalbranding  📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

  2. Oct 12

    Rumor Has It: Why the Best Woman in Your Industry Isn't Getting the Clients | Epi 98

    Send us Fan Mail Rumor has it... that lady you see all the time online, the one getting all the clients? She’s not the best at what she does. She’s just the one people know about. 👀 Recently, over twenty women raised their hands to be featured in Boss Ladies Magazine. Some said yes right away. Some froze, even with stories that give you chills. So in this episode I’m walking you through the three things I hear most when a woman holds back her story, and how to get past every one of them. I tell you about the coffee line moment that surprised me, the time I got into a fight with AI over one line, and the decision in my garage that started all of this. And if you’re a leader, not a business owner, there’s a section just for you. 💛 Tell me in the comments: which one have you said to yourself? And share this with the woman you know who keeps calling her story “no big deal.” 🎙️ EPISODE 100 IS LIVE IN OUR STUDIO TODAY: From Invisible to In-Demand Monday, October 12 at 5PM, at the LiMStudios studio in Castleton. Bring your marketing question and get it answered in the room. You’ll go home with a headshot, video content of yourself, and your next step. Only 20 seats. Grab one of the last tickets: https://www.eventbrite.com/e/2002399343339 TIMESTAMPS  0:00 The Rumor And The Real Problem  2:05 Bragging Versus Connecting Through Stories  6:10 Storytelling As A Business Investment  10:18 Stop Waiting And Start Building Legacy  13:24 Common Objections And Your Next Step Book your Boss Ladies Magazine application call: https://api.leadconnectorhq.com/widget/bookings/30minfreezoomconsultation Applications for the December issue close Friday, October 16. Get the juicy stories in my newsletter: https://api.leadconnectorhq.com/widget/form/trwGevEeOJ7rPoVX9gzY New episodes of The Own Your Brand Show every Monday. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

  3. Oct 5

    Perfectionism Is Costing You Your Team (My Million Dollar Journey) | Epi 97

    Send us Fan Mail I'm being really honest in this one. 😅 Perfectionism has followed me from the lab into my own business, and now that I'm growing a team at LiMStudios, it's the very thing standing in my way. In this Million Dollar Journey episode, I take you back to the day I got called into the HR office (never a good sign), what my mentor told me about my standards, and what I'm learning about letting good people do great work their own way. I also get real about a part of building toward a million dollars nobody talks about: not being able to see the finish line yet. If you're a business owner with a growing team, I'd love to hear from you. Drop a comment, even an anonymous one, and share this with a fellow business owner who needs the reminder. 💛 CHAPTERS  0:00 Let's talk about perfectionism  2:15 Where it started: drug research and high standards  4:27 The HR office  7:47 Growing a team and the 80 percent rule  9:01 When you can't see the finish line  10:14 Perfect vs. excellent 🚀 Applications for the upcoming issue of Boss Ladies Magazine are open.  Book your call:  https://api.leadconnectorhq.com/widget/bookings/30minfreezoomconsultation New episodes of The Own Your Brand Show every Monday. Subscribe so you don't miss one. P.S  🎙️ JOIN THE LIVE EPISODE 100 RECORDING Monday, October 12, 2026 at 5PM at LiMStudios in Castleton, Indianapolis. Bring your real marketing questions and leave with answers, a professional headshot, video clips ready to post, and your next move. Only 20 seats. 🎟️ Get your tickets here. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

  4. Sep 28

    Why Your Social Media Views Aren’t Converting to Clients | Epi 96

    Send us Fan Mail Are your social media views actually turning into paying clients, or are you just collecting vanity metrics? In Episode 96 of the Own Your Brand Show, Victoria Odekomaya wraps up this 3-part marketing series by connecting the dots between social media visibility, paid ads, and predictable revenue. Being found online is not the same as being hired. If you're posting consistently but your pipeline isn't filling up, the issue isn't your effort, it's the lack of a structured conversion engine behind your content. 🎟️ SPECIAL ANNOUNCEMENT: EPISODE 100 LIVE RECORDING Join us on October 12th at LiMStudios in Indianapolis for an exclusive, in-person recording of Episode 100. Bring your real marketing questions and leave with a clear roadmap Get professional headshots and ready-to-post video clips Limited to only 20 seats 👉 Grab your ticket here: https://www.eventbrite.com/e/from-inv... ⏱️ TIMESTAMPS 00:00 The Truth About Social Media and Client Acquisition 01:27 Special Event: Episode 100 LIVE in Indianapolis 02:34 Why Better Hooks Aren't Fixing Your Sales 03:34 Top of Funnel: Audience Psychology and Pain-Point Research 05:06 Middle of Funnel: Nurturing and Making the Direct Ask 05:53 Bottom of Funnel: Proof, Case Studies and Decision Drivers 06:33 How to Embed Credibility Into Every Piece of Content 08:40 Organic Reach vs. Paid Ads: Taking Control of Distribution 10:02 The Backend System (CRM and Automations) You Need 11:12 How to Build Your Revenue Engine with LiMStudios 📌 MENTIONED IN THIS SERIES 🔗 Part 1 (Episode 94): The Client Acquisition Funnel Breakdown - https://youtu.be/l-YFEnWDvOs 🔗 Part 2 (Episode 95): Putting Numbers to Your Revenue Goals - https://youtu.be/dp87ShxCxI4 🔗 Recommended CRM / Backend System: https://www.gohighlevel.com/?fp_ref=l... 💼 WORK WITH VICTORIA AND LiMSTUDIOS We help female service business owners in Central Indiana turning $250k+ build predictability into their marketing and turn visibility into bottom-line revenue. 📅 Book a Free Marketing Strategy Call: https://api.leadconnectorhq.com/widge... 🌐 Learn More About LiMStudios: www.thelimstudios.com 📖 Check Out Boss Ladies Magazine: https://www.thelimstudios.com/blm4v2 🔔 Subscribe for weekly episodes on CEO branding, sustainable marketing systems, and business growth. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

  5. Sep 21

    How to Hit a $500k Revenue Goal (The Real Math) | Epi 95

    Send us Fan Mail How many clients do you actually need to hit a $500K revenue goal? In this episode of The Own Your Brand Show, I work the math backwards so you can stop guessing whether your client acquisition is actually working. Most of us have a revenue goal. What we do not always have is the math underneath it. If you have ever thought, "I know what I want to make this year, but I could not tell you how I am going to get there," this episode is for you. I'll walk you through the three numbers that turn a big, vague goal into something you can actually track. How many clients that revenue goal really means and how many sales conversations it takes to get them. How long your average buyer takes to decide, because that one number is why so many business owners quit right before something starts working. And where your clients are actually coming from, which most owners cannot answer and it is quietly deciding how they spend every week. Those three numbers are the foundation of any client acquisition system that does not run on luck. I also show you how I use AI and my CRM to do all of this in a few minutes instead of an afternoon, and how we help clients create leverage so growing does not always cost more of your time. Tell me in the comments: which of the three numbers do you already know, and which one surprised you? If you want help building a marketing system for your business, book a call with me here 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

  6. Sep 14

    The Buyer’s Journey: How To Turn Strangers Into Paying Clients | Epi 94

    Send us Fan Mail What content should you create to attract clients at each stage of the buyer’s journey? In this episode of The Own Your Brand Show, I break down the marketing funnel for service business owners and show you how to stop guessing what to post. Referrals are a gift, but they’re a terrible plan when you need predictable revenue. If you’ve ever thought, “I *think* people find me through word of mouth, but I’m not really sure,” let’s look at what happens before someone becomes your client. I’ll walk you through how people discover your business, what they need as they get to know and trust you, and what helps them feel ready to book a conversation. Then we’ll look at the types of content you can create at different stages of that journey. Because your posts, emails, and other marketing pieces should each have a job. Once you understand where a potential client is in their journey, you can create content that helps them take the next step toward working with you. Tell me in the comments: Where do you think people are getting stuck on the way to becoming your client? If you want help building a marketing system for your business, book a call with me here: https://api.leadconnectorhq.com/widget/bookings/30minfreezoomconsultation 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

  7. Sep 7

    Why I Turned Off My Own Marketing In The Middle Of A Million Dollar Year | Epi 93

    Send us Fan Mail Schedule a Free Consultation - https://api.leadconnectorhq.com/widget/bookings/30minfreezoomconsultation =========== I turned my marketing off in August, and I did it on purpose. I run a marketing agency in Indianapolis, so I know how that sounds. It was not because business was slow. Five people came and went from my team in roughly a month, and bringing in more clients would not have grown this agency. It would have broken it. If you are a local female service business owner and everything in your business only works while you are personally pushing it forward, this one will sound uncomfortably familiar. I walk through the chain reaction that forced the decision. Hires that did not deliver. Turnover that exposed how fragile the operations really were. A video editing bottleneck that quietly drained time and money. And the moment in a NAWBO mastermind when I did the math on my own team and realized I was not scaling a company, I was scaling my personal methodology. That is when the real work started. Documenting what had only ever lived in my head, writing SOPs, training a reliable team, and building a foundation that can survive real life. Then I connect it back to marketing. If your visibility disappears the minute delivery gets busy, that is not a discipline problem. It is proof you do not have a marketing system you can turn up or down yet. I also share the real numbers. The capacity math behind thirty to fifty thousand dollar months, and the revised goal: a profitable million dollar agency at a fifty percent margin, without me doing most of the work. This is Part One of a four part series. Next week I put my entire marketing system on screen, channel by channel, so subscribe so you catch it. CHAPTERS 0:00 Why I Shut Marketing Off 1:43 The Million Dollar Calendar Audit 4:01 Hiring Lessons From Rapid Turnover 7:05 Editing Bottlenecks And A Test Trip 10:40 Pausing Growth To Build SOPs 11:35 Marketing Systems Beat Willpower 12:32 Profit Margin And Real Numbers 15:53 Capacity, Life, And Next Steps COME SEE THE STUDIO LiMStudios, 8025 Castleway Drive, Indianapolis Start with a conversation: https://api.leadconnectorhq.com/widget/bookings/30minfreezoomconsultation 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

  8. Aug 31

    Why You Keep Buying Marketing That Doesn't Work (And What To Buy Instead) | Epi 92

    Send us Fan Mail Book a free consultation here: https://smartlink2.metricool.com/public/smartlink/limstudios Half a million views and still no clients? That is not a content problem. That is what happens when your marketing is a pile of separate pieces instead of a connected system. I share the story of a business owner who did everything right. Big audience, Instagram ads, digital download, email list. Two clients, and neither came from any of it. Then we walk the buyer journey you can audit today. Visibility, getting noticed. Capture, bringing them into your ecosystem. Nurture, building trust. Conversion, asking for the next step. If your website, photos, and social media work in isolation but do not bring you clients, this episode shows you how to connect them. In this episode: 1. Why good marketing pieces still fail 2. System vs. pile of assets 3. The four stages, and where most businesses break 4. Why paid attention disappears 5. The one question to ask before you buy anything else 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

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The Own Your Brand Show is where real stories meet real strategy. WATCH ON YOUTUBE: https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM Hosted by Victoria Odekomaya, this podcast pulls back the curtain on how founders, entrepreneurs, and business leaders actually built their brands not theory, but the real decisions, pivots, and lessons that shaped their journey. What to Expect: Solo Episodes Victoria breaks down branding, content, and visibility strategies step-by-step. You'll leave with practical actions to grow your brand, attract clients, and increase revenue. Guest Conversations Victoria sits down with inspiring leaders transforming their industries. They unpack the pivots, challenges, and breakthroughs that made the difference. Then comes the twist: Each guest flips the script and asks Victoria the marketing or branding question they've been stuck on. She answers unscripted, unfiltered, live. You learn as the conversation unfolds. You'll Get: → Real stories, struggles from entrepreneurs actively building brands → Behind-the-scenes strategies from client work you can apply immediately→ Live, unscripted coaching moments with real-time breakthroughs→ Practical actionable plan to increase visibility, leads, and growth  This isn't polished theory. It's what's working right now to turn visibility into clients, revenue, and lasting impact. 📩 GUEST | SPONSOR | INQUIRIES: → Website: www.thelimstudios.com → Email: hello@thelimstudios.com → Phone: 260-777-7211→ Links: mtr.bio/limstudios 📚RESOURCES: → Work with Victoria: https://f.mtr.cool/qmicsevjhv → Brand Guides: https://www.thelimstudios.com/free-guides → Boss Ladies Magazine: https://issuu.com/limstudios //TOOLS I USE: Metricool: https://mtr.cool/UCFKHJ Pixieset: https://pixieset.com/ref/nW7vOIjg6Y Google Workspace: https://referworkspace.app.goo.gl/hJna Buzzsprout: https://www.buzzsprout.com/?referrer_id=2091539 TubeBuddy: https://www.tubebuddy.com/pricing?a=limstudios

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