OWN YOUR BRAND SHOW with Victoria Odekomaya

Victoria Odekomaya | LiMStudios Network
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The Own Your Brand Show is where real stories meet real strategy. WATCH ON YOUTUBE: https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM Hosted by Victoria Odekomaya, this podcast pulls back the curtain on how founders, entrepreneurs, and business leaders actually built their brands not theory, but the real decisions, pivots, and lessons that shaped their journey. What to Expect: Solo Episodes Victoria breaks down branding, content, and visibility strategies step-by-step. You'll leave with practical actions to grow your brand, attract clients, and increase revenue. Guest Conversations Victoria sits down with inspiring leaders transforming their industries. They unpack the pivots, challenges, and breakthroughs that made the difference. Then comes the twist: Each guest flips the script and asks Victoria the marketing or branding question they've been stuck on. She answers unscripted, unfiltered, live. You learn as the conversation unfolds. You'll Get: → Real stories, struggles from entrepreneurs actively building brands → Behind-the-scenes strategies from client work you can apply immediately→ Live, unscripted coaching moments with real-time breakthroughs→ Practical actionable plan to increase visibility, leads, and growth  This isn't polished theory. It's what's working right now to turn visibility into clients, revenue, and lasting impact. 📩 GUEST | SPONSOR | INQUIRIES: → Website: www.thelimstudios.com → Email: hello@thelimstudios.com → Phone: 260-777-7211→ Links: mtr.bio/limstudios 📚RESOURCES: → Work with Victoria: https://f.mtr.cool/qmicsevjhv → Brand Guides: https://www.thelimstudios.com/free-guides → Boss Ladies Magazine: https://issuu.com/limstudios //TOOLS I USE: Metricool: https://mtr.cool/UCFKHJ Pixieset: https://pixieset.com/ref/nW7vOIjg6Y Google Workspace: https://referworkspace.app.goo.gl/hJna Buzzsprout: https://www.buzzsprout.com/?referrer_id=2091539 TubeBuddy: https://www.tubebuddy.com/pricing?a=limstudios

  1. 2D AGO

    She Made History in Boone County — The Monica White Story | Ep 82

    Send us Fan Mail Monica White spent 14 years building expertise in human capital, compliance, and operations before stepping into a Boone County Clerk race that no Black woman had ever entered. As the founder of COIL Solutions LLC and the first Black woman on the ballot for Boone County Clerk, Monica has built her entire life around one conviction — foundation over fame. In this episode Victoria Odekomaya sits down with Monica to talk about what that actually looks like in business, in politics, and in a community that was not always designed with her in mind.   This conversation covers the real work of human capital and compliance, what it means to modernize a county clerk's office using an HR mindset, how Monica responded when racism showed up in her campaign with complete dignity, and what her story means for every woman who has been building something real while staying invisible.   What you will learn: • What COIL stands for and why building from the inside out is the only foundation that lasts • Why HR is a resource for humans — not just a tool for managing exits • What Monica's platform means for Boone County residents, rural farmers, and small businesses • How she became the first Black woman on the ballot for Boone County Clerk and what that decision created • What “not fame, foundation” means when you live it every single day This episode is a reminder that leadership is not always loud — sometimes it looks like consistency, resilience, and doing the work long before anyone notices. 🎧 Watch the full episode, share it with someone who needs this encouragement, and follow Monica’s journey below. Instagram: @strategicallyloyal Website: www.coilsolutionshr.com LinkedIn: https://www.linkedin.com/company/coil-solutions/ Facebook: https://www.facebook.com/Monica4CountyClerk 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    49 min

  2. APR 13

    Why Your Brand Still Isn’t Working (And What You’re Missing) | Epi 81

    Send us Fan Mail Most people think branding starts with visuals. Logos, colors, websites. But that’s not where strong brands are built. In this episode, I sit down with Danielle Marsh, founder of Brand Vision Consulting, and we break down what branding actually looks like when it’s done right. We talk through the Brand Equation:  Identity + Tools + Presence + Experience And more importantly, what that actually means for you as a business owner. Because if your brand feels inconsistent, unclear, or disconnected from the level you operate at, it’s usually not a marketing problem. It’s an identity problem. Inside this conversation, we break down:  How your history shapes your beliefs and your values  Why your messaging feels scattered even when you’re good at what you do  How to align your brand across your content, team, and customer experience  And how to start creating content that actually reflects who you are This is the kind of work that changes everything, because once your identity is clear, your message becomes stronger, your content becomes easier, and your brand starts attracting the right people. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    1h 4m

  3. MAR 30

    This Is Why Self-Care Isn’t Fixing Your Burnout | Ep 80

    Send us Fan Mail Burnout isn’t just about doing too much—it’s often a sign that something deeper is missing. In this episode of the Own Your Brand Show, Victoria Odekomaya sits down with wellness consultant and therapist Kat Nick to unpack what burnout really means for entrepreneurs, business owners, and growing teams. Together, they explore why self-care alone isn’t enough, how workplace culture directly impacts mental health, and what leaders can do to create an environment where people actually thrive—not just survive. If you’re building a business, leading a team, or simply trying to balance work and life without feeling overwhelmed, this conversation will give you practical insights you can apply right away. Kat also shares her framework for preventing burnout through three types of coping skills—distraction, processing, and self-care—and explains why businesses must invest in workplace wellness to improve retention, productivity, and overall team wellbeing. To learn more about Kat Nick and her wellness consulting services, visit: 👉 https://knwellnesspartnership.com/ If you enjoyed this episode, like, comment, and subscribe for more conversations about branding, marketing, entrepreneurship, and building a business that supports both your success and your wellbeing. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    29 min

  4. MAR 23

    How RecycleForce & Keys2Work Help Returning Citizens Rebuild Their Lives | Epi 79

    Send us Fan Mail What does it really take to help someone rebuild their life after incarceration? In this episode of The Own Your Brand Show, Victoria Odekomaya sits down with Tianna Johnson of RecycleForce and Jannett Keesling of Keys2Work to explore how employment can become a powerful pathway to purpose, stability, and long-term success. Through an innovative employment social enterprise model, they are combining business and mission to create real opportunities for returning citizens. From immediate job placement to wraparound support like housing, transportation, and career development, their work is helping individuals not just reenter society but truly move forward. This conversation highlights the importance of second chances, sustainable impact, and building systems that support both people and communities. If you are passionate about workforce development, community impact, or creating meaningful change through business, this episode will leave you thinking differently. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    31 min

  5. MAR 16

    Podcasthon - How Nyla Nova STEMVersity is Building the Disney of STEM | Epi 78

    Send us Fan Mail In this special Podcasthon episode of The Own Your Brand Show, we sit down with Nakeisha Washington, the “Global STEMSation,” to share how Nyla Nova Foundation helps kids, especially girls of color, see themselves as confident STEM leaders from as early as age three. We talk through the Nyla Nova ecosystem of books, kits, community adventures, and family programs, plus what it takes to make STEM access sustainable.  Nyla Nova as a science superhero built on identity and confidence Early STEM exposure through activity books, stories, and hands-on learning Making STEM fun with games, music, and real-world problem solvingSTEM ventures like caves, ropes courses, horseback riding, and water testing Family-based STEM programs that bring parents in as learning partners Why traditional schooling delays science and how a STEM lens boosts engagement The sustainability problem when funding ends and kids still want more Accessibility plans including a mobile STEM lab van and sponsor-ready STEM kits Teacher training and licensing materials so schools can run programs in-house Ways the community can help through donations, sponsorships, volunteering, and sharing Please check out the links. And please support Nylanova, even if it’s just shouting out on social media, that goes a long way.  📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    35 min

  6. 12/29/2025

    Over 50% of Entrepreneurs Don’t Pay Themselves. Are You One of Them? | Epi 77

    Send us Fan Mail In this episode of The Own Your Brand Show, we sit down with financial advisor and business owner Shawnda Sparks to talk about a money truth too many entrepreneurs avoid. More than 50 percent of business owners are not paying themselves a consistent income. That decision impacts everything from day to day cash flow to long term retirement planning. Shawnda breaks down why so many women entrepreneurs underpay themselves, how to reverse engineer pricing so your business can actually support your life, and what options exist beyond the traditional 401k. We also discuss common money myths, fee transparency, transitioning from corporate to entrepreneurship, and how compounding interest can work in your favor when you start early. This episode is a must listen for women business owners who want to build wealth intentionally, pay themselves with confidence, and plan for the future without overwhelm. If you are a female entrepreneur thinking about retirement, paying yourself consistently, or finding a financial advisor who understands your business and your life, this conversation will give you practical next steps you can apply right now. Connect with Shawnda Sparks & Perspective Financial Group: 🌐 Website: https://www.perspectivefin.com/ 🔗 LinkedIn: https://www.linkedin.com/in/shawnda-sparks-crpc/ Learn more about the National Association of Women Business Owners (NAWBO): 🌐 Website: https://nawboindy.org/ 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    26 min

  7. 12/22/2025

    She Tried to Eliminate Who She Was. Then She Built a Million Dollar Business | Epi 76

    Send us Fan Mail What if success didn’t require you to change who you are—but to fully own it? In this episode, Andrea Dodson, co-owner of Redwood Automotive, shares how embracing her personality helped her build a multi-million-dollar business rooted in trust, relationships, and community. You’ll hear how leaning into what once felt like a liability became her greatest advantage in a male-dominated industry. This conversation is for anyone navigating entrepreneurship, leadership, or motherhood while trying to stay grounded and confident. You’ll learn how to build real confidence, integrate work and life without guilt, handle challenges when they come in waves, and create a business that attracts loyal, long-term clients—without pressure or burnout. If you’ve ever felt “too much,” struggled with balance, or wanted a more natural, sustainable way to succeed, this episode will resonate deeply. Connect with Andrea & Redwood Automotive: 📧 Email: andrea@redwoodautomotiveofanderson.com 🌐 Website & social media: www.redwoodautomotiveofanderson.com 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    1h 7m

  8. 11/24/2025

    How Leslie Bailey Built Maven Space, Then Shut It Down on Her Own Terms | Epi 75

    Send us Fan Mail This episode dives into the honest and powerful story of Leslie Bailey, co founder and CEO of Indy Maven and former owner of Maven Space, a women focused community and co working space in Indianapolis. Leslie shares how Indy Maven grew from a simple idea and a newsletter into a real community that carried women through the isolation of the pandemic, and how listening to what women were asking for shaped everything that came next. From launching a physical space to carrying the weight of a fifteen thousand square foot venue, Leslie opens up about the pressure of overhead, the reality of dipping into savings, and the mental health toll that came with constant responsibility. She talks about the moment she realized she needed to slow down, the hard decision to close Maven Space, and why choosing a necessary ending can still be a powerful and successful choice. For founders, community builders, and women leaders, this conversation is a masterclass in redefining success on your own terms. We talk about the importance of support systems, why your life circumstances matter as much as your business plan, and how visibility, boundaries, and rest all work together. Leslie also shares how she is rebuilding around what lights her up now, including Indy Maven, paid speaking, and her Magnetic Maven mastermind. Hit play, share this with a friend who is carrying a lot on her shoulders, and let this episode remind you that you have more power to choose your path than you think. 🔗 Connect with Leslie 🌐 Website: https://indymaven.com/ 📧 Email: leslie@indymaven.com 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    37 min
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About

The Own Your Brand Show is where real stories meet real strategy. WATCH ON YOUTUBE: https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM Hosted by Victoria Odekomaya, this podcast pulls back the curtain on how founders, entrepreneurs, and business leaders actually built their brands not theory, but the real decisions, pivots, and lessons that shaped their journey. What to Expect: Solo Episodes Victoria breaks down branding, content, and visibility strategies step-by-step. You'll leave with practical actions to grow your brand, attract clients, and increase revenue. Guest Conversations Victoria sits down with inspiring leaders transforming their industries. They unpack the pivots, challenges, and breakthroughs that made the difference. Then comes the twist: Each guest flips the script and asks Victoria the marketing or branding question they've been stuck on. She answers unscripted, unfiltered, live. You learn as the conversation unfolds. You'll Get: → Real stories, struggles from entrepreneurs actively building brands → Behind-the-scenes strategies from client work you can apply immediately→ Live, unscripted coaching moments with real-time breakthroughs→ Practical actionable plan to increase visibility, leads, and growth  This isn't polished theory. It's what's working right now to turn visibility into clients, revenue, and lasting impact. 📩 GUEST | SPONSOR | INQUIRIES: → Website: www.thelimstudios.com → Email: hello@thelimstudios.com → Phone: 260-777-7211→ Links: mtr.bio/limstudios 📚RESOURCES: → Work with Victoria: https://f.mtr.cool/qmicsevjhv → Brand Guides: https://www.thelimstudios.com/free-guides → Boss Ladies Magazine: https://issuu.com/limstudios //TOOLS I USE: Metricool: https://mtr.cool/UCFKHJ Pixieset: https://pixieset.com/ref/nW7vOIjg6Y Google Workspace: https://referworkspace.app.goo.gl/hJna Buzzsprout: https://www.buzzsprout.com/?referrer_id=2091539 TubeBuddy: https://www.tubebuddy.com/pricing?a=limstudios

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