OWN YOUR BRAND SHOW with Victoria Odekomaya

Victoria Odekomaya | LiMStudios Network
  • 5.0 (7)
  • Entrepreneurship
  • Updated Weekly

The Own Your Brand Show is where real stories meet real strategy. WATCH ON YOUTUBE: https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM Hosted by Victoria Odekomaya, this podcast pulls back the curtain on how founders, entrepreneurs, and business leaders actually built their brands not theory, but the real decisions, pivots, and lessons that shaped their journey. What to Expect: Solo Episodes Victoria breaks down branding, content, and visibility strategies step-by-step. You'll leave with practical actions to grow your brand, attract clients, and increase revenue. Guest Conversations Victoria sits down with inspiring leaders transforming their industries. They unpack the pivots, challenges, and breakthroughs that made the difference. Then comes the twist: Each guest flips the script and asks Victoria the marketing or branding question they've been stuck on. She answers unscripted, unfiltered, live. You learn as the conversation unfolds. You'll Get: → Real stories, struggles from entrepreneurs actively building brands → Behind-the-scenes strategies from client work you can apply immediately→ Live, unscripted coaching moments with real-time breakthroughs→ Practical actionable plan to increase visibility, leads, and growth  This isn't polished theory. It's what's working right now to turn visibility into clients, revenue, and lasting impact. 📩 GUEST | SPONSOR | INQUIRIES: → Website: www.thelimstudios.com → Email: hello@thelimstudios.com → Phone: 260-777-7211→ Links: mtr.bio/limstudios 📚RESOURCES: → Work with Victoria: https://f.mtr.cool/qmicsevjhv → Brand Guides: https://www.thelimstudios.com/free-guides → Boss Ladies Magazine: https://issuu.com/limstudios //TOOLS I USE: Metricool: https://mtr.cool/UCFKHJ Pixieset: https://pixieset.com/ref/nW7vOIjg6Y Google Workspace: https://referworkspace.app.goo.gl/hJna Buzzsprout: https://www.buzzsprout.com/?referrer_id=2091539 TubeBuddy: https://www.tubebuddy.com/pricing?a=limstudios

  1. 6d ago

    Why You Keep Buying Marketing That Doesn't Work (And What To Buy Instead) | Epi 92

    Send us Fan Mail Book a free consultation here: https://smartlink2.metricool.com/public/smartlink/limstudios Half a million views and still no clients? That is not a content problem. That is what happens when your marketing is a pile of separate pieces instead of a connected system. I share the story of a business owner who did everything right. Big audience, Instagram ads, digital download, email list. Two clients, and neither came from any of it. Then we walk the buyer journey you can audit today. Visibility, getting noticed. Capture, bringing them into your ecosystem. Nurture, building trust. Conversion, asking for the next step. If your website, photos, and social media work in isolation but do not bring you clients, this episode shows you how to connect them. In this episode: 1. Why good marketing pieces still fail 2. System vs. pile of assets 3. The four stages, and where most businesses break 4. Why paid attention disappears 5. The one question to ask before you buy anything else 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

  2. Aug 25

    The Expert Gap: Why You're Losing To Competitors You Shouldn't Be | Epi 91

    Send us Fan Mail People aren't done spending. They're done gambling on vague promises. When the economy tightens, your marketing has to get clearer, your offer has to get simpler, and your value has to feel immediate. In this episode of The Own Your Brand Show, Victoria walks through what's changing in buyer behavior right now and how to position your brand so the right clients choose you with confidence. We start with the most important lever for attracting clients: knowing your target audience in and out. Niching down, using demographic and psychographic insight, and learning from past clients so you can speak directly to what people are actually dealing with. When your message matches their real pain points, your content stops feeling generic and starts feeling like a solution. Then we get practical about offer strategy. If your package is bloated with extras that don't solve the main problem, you will learn how to revise it to focus on the core outcome, without automatically slashing your price. We also break down why a low ticket offer can be a smart entry point, how to bring people into your ecosystem, and how consistent nurturing through email and content builds the trust needed for the higher ticket sale. This episode is for the service business owner who knows she has real value to offer but wants her positioning, offer, and message to actually match how people are buying right now. Ready to talk through your specific situation? Click the link in the show notes to book your free 30-minute consultation with Victoria. 🎧 New episodes of The Own Your Brand Show drop weekly. Subscribe so you never miss one. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

  3. Aug 17

    Client Acquisition Work Starts Here | Epi 90

    Send us Fan Mail Somebody can be referred to you today and still not hire you tomorrow, and the gap usually is not your skill. It is the moment after they find you. Before a buyer ever books a call, she is already collecting evidence: your website, your Instagram, your newsletter, your podcast, your client stories, and the clarity of your message. That quiet research either builds confidence or plants doubt, and most of it happens without you knowing she is watching. We talk through why the call is rarely where the decision starts, and why “posting more” is a weak goal for established local service business owners. I share the mindset shift that changes everything: your online presence is evidence and it functions like a trust account. Every clear piece of content, every real result, every story with purpose makes a deposit. Then when you invite someone to book, buy, or take the next step, you are making a withdrawal. When that account is full, you stop convincing and start inviting, and your sales conversations feel lighter because the trust work has already begun. We also get real about the current marketing landscape. AI-generated content is flooding the internet, but it is not building trust. This is a moment for experienced, human, local businesses to win with authentic visibility that is specific, strategic, and consistent. I close with a practical framework you can use immediately: clarity, credibility, and consistency, plus a simple way to audit your presence through the buyer’s eyes. Grab the free visibility audit, then share this with a local female service business owner who needs it. Subscribe, leave a review, and send this episode to a friend so the right people can find trusted, proven expertise. Use the link in below to grab the visibility audit. https://ctocsystem.com/visibilityaudit 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

  4. Aug 10

    Why Referrals Fail Without This Online Proof | Epi 89

    Send us Fan Mail Referrals can get our names into the room, but they don’t close the deal when our online presence fails to back up the recommendation. I break down the invisible trust decision prospects make after they Google us, and how visibility turns quiet interest into confident calls.  • the “referral ceiling” and why referral-only growth feels like a gamble  • how prospects investigate after they hear our name  • why silence can mean people looked and left  • what “visibility” really means for service businesses: findable and believable  • how aligned website copy, proof, and content reduce friction on sales calls  • a simple way to spot where trust breaks before contact  So use the link in below to grab the visibility audit. https://ctocsystem.com/visibilityaudit If this episode made you think of another local female service business owner whose work is excellent, but whose growth still depends on who remembers her name, please send this to her.  And if this was helpful for you, subscribe on YouTube or follow on Spotify, Apple, or wherever you're listening right now.  📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

  5. Aug 3

    From a Garage to One Million Readers: The Boss Ladies Magazine Story | Epi 88

    Send us Fan Mail What if someone said something that completely changed the trajectory of your life without even knowing it? Boss Ladies Magazine started with a conversation I never expected. One that changed my life and sparked a movement that has now documented the stories of over a hundred incredible women and is now reaching over a million readers. It was a Tuesday morning in 2021. A woman was sitting in my garage studio getting ready for a branding photoshoot. As she shared the real story behind building her business, I felt like she was speaking directly to a part of me I had not yet been brave enough to acknowledge. She had no idea that her words were about to spark the beginning of Boss Ladies Magazine. In this episode of The Own Your Brand Show, I take you behind the scenes of how Boss Ladies Magazine was born, what it has become, the exciting next chapter I honestly cannot stop thinking about and why documenting your story can become a powerful visibility and business asset. I also share how the women we feature have used their stories to build credibility, attract clients, form partnerships, gain media exposure, and create new opportunities. If you have been building something real and quietly wondering when it will be your turn to be seen, this episode was made for you. Boss Ladies Magazine Volume 4.2, The Legacy Issue, is live now. Eight women. Eight powerful legacies. Visit www.thelimstudios.com/blm4v2 to read it and book a call to be featured in our next issue. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

  6. Jul 2

    She Helped Save 90 Black Settlements No One Knew Existed | Epi 87

    Send us Fan Mail Eunice Trotter started as a teenager interning at the Indianapolis Recorder. She ended up owning it. Then she became the Director of the Black Heritage Preservation Program at Indiana Landmarks, where she works to document, protect, and preserve the Black history of Indiana before it disappears.   In this episode of The Own Your Brand Show, Victoria Odekomaya sits down with Eunicenfor a conversation about history, legacy, journalism, preservation, and the work that most people do not even know is happening right here in Indianapolis.   In this episode you will hear: How Eunice went from teenager intern to owning the Indianapolis RecorderThe discovery of 90 Black settlements in Indiana before the Civil WarWhy so much Black history has been erased and what it takes to recover itThe book she wrote about her great great grandparents navigating enslavement, told in their own voicesThe Cultural Collective and the hub for Black heritage and culture she is buildingWhat the three Cs and the big T framework reveals about why preservation is so hardThe oral history database being built to serve communities a hundred years from nowEunice's full feature is in the Legacy Issue of Boss Ladies Magazine. Read and Watch at www.thelimstudios.com/blm4v2   Subscribe to the LiMStudios YouTube channel for more content from the Legacy Issue.   To learn more about Indiana Landmarks visit https://www.indianalandmarks.org/ Follow Eunice on Instagram: @trottereunice Follow Eunice on LinkedIn: linkedin.com/in/eunice-trotter-1376a711   The Legacy Issue of Boss Ladies Magazine is proudly sponsored by @FringeAndForm 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

  7. Jun 22

    Your Outfit Is Speaking Before You Do — The Main Character Style Framework Epi 86

    Send us Fan Mail You have a closet full of clothes. You bought them because you loved them.  And now you stand in front of them every morning and feel like you have nothing to wear. Personal stylist Marti Justice says this is not a shopping problem. It is not a time problem. It is an identity problem. In this episode Marti joins Victoria Odekomaya to break down the Main Character Style framework a three-part system built around your style identity, your body type, and your lifestyle. She also breaks down why your measurements are not a judgment but a key that unlocks how to dress your body, why your body type never changes no matter how much your weight fluctuates, and why your wardrobe needs to grow as fast as your career does. This is not a fashion episode. It is a visibility and confidence episode. Because when you know who you are, how your body works, and where you are showing up  getting dressed becomes a power move not a problem. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

  8. Jun 15

    What You Don't Know About Your Business Could Cost You Everything | Epi 85

    Send us Fan Mail You started your business. You named it, built it, created content for it, and made deals for it. But without the right legal foundation in place — trademarks filed, contracts signed, copyrights registered — almost none of what you have built is actually protected. In this episode Victoria Odekomaya sits down with attorney Aimee Peele, founder of Peele Law Group and Turnaround Dynamic, to break down exactly what every small business owner needs to know about protecting their brand, their content, and their future.   This conversation covers trademark research and why skipping it can lead to cease and desist letters and lawsuits, why your AI search history can be subpoenaed and used as evidence against you in court, what you actually own when you pay someone to create content for you, and how to build a legal foundation that fits your current budget without trying to do everything at once.   What you will learn: Why your business name is your identity and how to protect it before someone else doesThe difference between owning a copyright and being able to enforce it in courtWhy oral agreements are nearly impossible to prove and what written contracts protectThe legal risks of using AI for business documents and why your prompts can be used against youWhy content generated solely by AI is not copyrightable and what you must disclose when filingHow to build a legal punch list that fits your budget and protects what matters mostConnect with Aimee Peele: PeeleLawGroup.com  📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

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The Own Your Brand Show is where real stories meet real strategy. WATCH ON YOUTUBE: https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM Hosted by Victoria Odekomaya, this podcast pulls back the curtain on how founders, entrepreneurs, and business leaders actually built their brands not theory, but the real decisions, pivots, and lessons that shaped their journey. What to Expect: Solo Episodes Victoria breaks down branding, content, and visibility strategies step-by-step. You'll leave with practical actions to grow your brand, attract clients, and increase revenue. Guest Conversations Victoria sits down with inspiring leaders transforming their industries. They unpack the pivots, challenges, and breakthroughs that made the difference. Then comes the twist: Each guest flips the script and asks Victoria the marketing or branding question they've been stuck on. She answers unscripted, unfiltered, live. You learn as the conversation unfolds. You'll Get: → Real stories, struggles from entrepreneurs actively building brands → Behind-the-scenes strategies from client work you can apply immediately→ Live, unscripted coaching moments with real-time breakthroughs→ Practical actionable plan to increase visibility, leads, and growth  This isn't polished theory. It's what's working right now to turn visibility into clients, revenue, and lasting impact. 📩 GUEST | SPONSOR | INQUIRIES: → Website: www.thelimstudios.com → Email: hello@thelimstudios.com → Phone: 260-777-7211→ Links: mtr.bio/limstudios 📚RESOURCES: → Work with Victoria: https://f.mtr.cool/qmicsevjhv → Brand Guides: https://www.thelimstudios.com/free-guides → Boss Ladies Magazine: https://issuu.com/limstudios //TOOLS I USE: Metricool: https://mtr.cool/UCFKHJ Pixieset: https://pixieset.com/ref/nW7vOIjg6Y Google Workspace: https://referworkspace.app.goo.gl/hJna Buzzsprout: https://www.buzzsprout.com/?referrer_id=2091539 TubeBuddy: https://www.tubebuddy.com/pricing?a=limstudios

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