Fuse - The PR, Marketing and Communications Podcast

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Fuse - The PR, Marketing and Communications Podcast

'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals - PRCA. Hosted by Farzana Baduel, this PRCA podcast explores the evolving landscape of global communications. Fuse brings together leaders from public relations, politics, business, academia and media to spark new ideas and ignite innovation. #PRCAfuse

FEB 18

The Power of Habits & the Art of Super Communication with Charles Duhigg

In this episode, our host, Farzana Baduel, sits down with Charles Duhigg, Pulitzer Prize-winning journalist and bestselling author of The Power of Habit, Smarter Faster Better, and his latest Super Communicators. Charles translates complex behavioural science into actionable strategies, offering insights into productivity, decision-making, and effective communication.We explore keystone habits, powerful routines that trigger positive behaviours and how contemplative practices help PR professionals confidently navigate crisis moments. We then explore the neuroscience of connection, learning to match conversation types to foster deeper relationships with clients, journalists, and loved ones. Sit back, relax, and get ready to discover what makes a super communicator and how to bring those skills into your daily life. ______________________________ Connect with Charles Duhigg: Twitter: @cduhigg Instagram: @charlesduhigg LinkedIn: Charles Duhigg Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com ____________________________________ Like and subscribe if you enjoyed this episode! Podcast Manager and Editor: Ikechukwu Mgbenwelu - Fuse@prca.global Socials: PRCA_HQ Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

41 min
FEB 3

Diversity, Dialogue & Destiny: Sathnam Sanghera’s Literary Journey

In this episode, host Farzana Baduel welcomes award-winning journalist and author Sathnam Sanghera to discuss his journey from Wolverhampton to becoming a leading voice in British journalism. Known for his acclaimed memoir The Boy With The Topknot and novel Marriage Material, Sathnam explores identity, multiculturalism, and storytelling’s impact on society. As a passionate advocate for diversity and vulnerability wherever he is, he shares insights on representation and change. Tune in for an engaging and thought-provoking conversation! Connect with Sathnam Sanghera : Twitter: @Sathnam Instagram: @sathnamsanghera Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

57 min
JAN 21

Successful Mischief: A PR Conversation with Mitch Kaye

In this episode, host Farzana Baduel speaks with Mitch Kaye, an industry trailblazer and co-founder of The Academy, one of the UK’s fastest-growing consumer PR agencies. From starting his career in the BSkyB press office to leading agencies that have redefined the industry, Mitch has established himself as a creative trailblazer and a passionate advocate for innovation in PR. Mitch co-founded The Academy in 2014. Since then, it has quickly become one of the youngest agencies in PRWeek’s Top 20 consumer league table, representing brands like Amazon, Mastercard, Burger King, and Tinder. In This Episode, We Explore: Mitch’s career journey, from BSkyB to founding Mischief and The AcademyThe secret ingredients behind a successful PR campaign that cuts through the noiseBalancing creative risk with strategic discipline to deliver impactful results The balance between creative risk and strategic restraint in campaigns Insights on managing and inspiring teams while retaining a start-up mindset Connect with Mitch Kaye:: - LinkedIn: Mitchell Kaye- Website: The Academy Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduelExecutive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

1h 14m
JAN 8

Shaking Up Creativity: A Conversation with SHOOK Co-Founder Gemma Moroney

In this episode of PRCA Fuse, host Farzana Baduel is joined by the visionary Gemma Moroney, co-founder of SHOOK, the award-winning UK creative communications agency named Creative Agency of the Year 2024. Gemma shares her inspiring journey into the PR industry, her passion for solving problems through communication and creativity, and the values that keep SHOOK’s team motivated and innovative. Her expertise has earned her accolades such as PRCA Leader of the Year and WACL's Future Leaders Bursary. Discover how Gemma integrates her expertise in behaviour design and her experiences as a BJ Fogg’s Tiny Habits advocate to build impactful campaigns for global brands and changemakers. She reveals what a typical day as a founder entails, the importance of staying connected and curious, and how SHOOK’s creative culture drives its mission to "shake the world. Whether you're an aspiring creative leader or intrigued by the intersection of behavioural science and communications, this episode is packed with insights into Gemma's journey, the achievements of SHOOK, and what it takes to take the leap and lead your own agency. Connect with Gemma Moroney: LinkedIn: Gemma Moroney X: @_ghop_ Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel YouTube: @farzanabaduel6232 LinkedIn: Farzana Baduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

1h 12m
12/03/2024

Speak Like a CEO: Mastering Leadership Communication with Yasir Khan

In this episode of PRCA Fuse, our host, Farzana Baduel, sits down with Yasir Khan, one of the world’s leading CEO Speech Coaches and a global authority on public speaking. With a mission to elevate professionals into the top 1% of communicators, Yasir brings a wealth of expertise, having coached over 2,500 leaders worldwide. His practical and engaging approach empowers CEOs and aspiring leaders to speak with confidence, authority, and charisma, ensuring their messages captivate every audience. Yasir's journey is truly inspiring—having overcome social anxiety to become a trailblazer in communication coaching, he has gained millions of followers online and launched innovative programmes, such as his acclaimed 10-Day Speaking Course. His dedication lies in helping individuals unlock their full potential through clear, impactful communication that drives success. Join us as Yasir shares his transformative strategies, insights into overcoming imposter syndrome, and techniques for sounding and acting like a visionary leader. This is a rare opportunity to learn from a master coach who has redefined the art of leadership communication! Connect with Yasir Khan: LinkedIn: Yasir Khan Instagram: speakingwithyasir Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

1h 6m
11/19/2024

From Intern to Industry Leader: Ishtar Schneider’s Insights on Purpose-Driven PR

In this episode, host Farzana Baduel sits down with trailblazing PR consultant and advocate Ishtar Schneider, whose career spans continents, industries, and pioneering initiatives. Ishtar shares her journey from an ambitious intern at Edelman Australia to an established leader in public relations, with expertise in healthcare and a deep commitment to mental health, gender equity, and diversity. Now a global health PR consultant, Ishtar has championed purpose-driven projects, including Mars Petcare’s campaign to make Australia more pet-friendly, and has developed Australia’s first-ever online Certificate in Healthcare PR.Through dynamic storytelling and practical insights, Ishtar reflects on her global perspective in PR, her ongoing work to support women in the industry, and her role as Chair of the PRCA Equity Inclusion Advisory Board. Additionally, she has served as Co-Chair of PRCA Health Group and is a decorated leader recognised by the PRCA, Aspen Rising Leaders, and others. From PRWeek’s Health & Pharma accolades to B&T’s 30 Under 30, Ishtar’s story is one of resilience, creativity, and impactful change. This episode is for listeners who aspire to build inclusive, globally-minded PR careers that empower both clients and communities. Join Farzana and Ishtar for a conversation that is as insightful as it is inspiring, exploring what it means to lead with purpose in today’s PR landscape. Connect with Ishtar Schneider: LinkedIn: Ishtar Schneider Twitter: @ishtar413 Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduelExecutive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.ukDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

48 min
11/04/2024

Public Engagement and the Future of PR with Professor Lee Edwards

In this episode of PRCA Fuse, Farzana speaks with Professor Lee Edwards, a leading academic in strategic communications and public engagement at the London School of Economics (LSE). With a unique background that bridges both academia and the PR industry, Lee brings a rich perspective on the socio-cultural dynamics of public relations, power, and diversity. Professor Edwards, who spent six years in the PR industry working with major clients such as Microsoft, now focuses her research on how power operates in and through public relations, as well as how public engagement can enhance citizen participation. In this episode, she shares insights on the evolving role of PR in media policy, the rise of AI, and the importance of addressing diversity and inclusion in the communications field. In This Episode, We Explore: Lee’s journey from technology PR to becoming a professor of strategic communications at LSE How her industry experience informs her academic research and teaching The socio-cultural perspective on PR and its impact on power dynamics The role of public relations in media policy and enhancing public engagement How AI is reshaping the PR industry and the ethical considerations surrounding it Key insights from her book Power, Diversity, and Public Relations and the future of DEI in communications Connect with Professor Lee Edwards: LinkedIn: Lee Edwards Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

1h 12m
09/24/2024

Tech PR and Innovation with Richard Fogg

In this episode, host Farzana Baduel speaks with Richard Fogg, Managing Director of CCGroup, to explore his 25+ year journey in the B2B technology PR and marketing industry, discussing how he’s helped shape some of the world’s largest tech companies and challenger brands. Richard is a renowned figure in the tech PR space, having grown CCGroup into an award-winning, global B2B PR agency. From his early days as an account executive to leading a successful MBO, Richard’s career is a testament to resilience and innovation in the fast-evolving tech sector. In This Episode, We Explore: Richard’s journey from intern to CEO of CCGroup Leading the MBO of CCGroup and transforming it into a global tech PR powerhouse How CCGroup is evolving to meet changing client needs in the fast-paced tech landscape The role of data and behavioural science in shaping marketing and sales strategies. How Richard and his team are leveraging AI to stay ahead in the industry Connect with Richard: LinkedIn: Richard Fogg Website: CCGroup Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

59 min

TRAILER

Light the Fuse! - Teaser

Fuse aims to showcase cutting edge practice, challenge conventional thinking and inspire new ways of working for global PR, Marketing and creative professionals. The fifteen-minute, bi-weekly podcasts will be essential-listening for future-facing professionals eager to stay ahead of the issues, trends challenges facing business and media.

S1

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3 min

'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals - PRCA. Hosted by Farzana Baduel, this PRCA podcast explores the evolving landscape of global communications. Fuse brings together leaders from public relations, politics, business, academia and media to spark new ideas and ignite innovation. #PRCAfuse

Creator

PRCA
Years Active

2024 - 2025
Episodes

60
Rating

Clean
Copyright

© PRCA
Show Website

Fuse - The PR, Marketing and Communications Podcast