Soulful CEO Podcast

Kristin Constable
  • 5.0 (4)
  • Entrepreneurship
  • Updated Biweekly

Your expertise is worth millions, but only if it's not trapped inside your head. The Soulful CEO Podcast gives established coaches, consultants, and industry experts the strategy and frameworks to codify their brilliance and create legacy-level businesses around a body of work that they become known for. Each week, host Kristin Constable brings you real strategy sessions where she breaks down her proven methodologies, conversations with guest experts on sales, marketing, leadership, and IP, and live coaching demos where you get to see the impact of this work in action. Hosted by Kristin Constable — the behind-the-scenes strategist for billion-dollar brands and the one industry-leading experts hire to codify their brilliance. Her clients have generated over $20M from a single offer. Now she's showing you how.

  1. 4d ago

    A Signature Offer Ecosystem: The Architecture Behind A Coaching Business That Scales

    This is one of ten episodes inside of The Category of One Secret Podcast. Get instant access to the other 9 episodes in this series HERE. Most established coaches and consultants assume that more offers mean more revenue. What they actually mean is more noise, more diluted authority, and more exhaustion from a hamster wheel that never compounds. The answer isn’t fewer offers for the sake of simplicity. It’s the right offers in the right relationship, all in service of one central idea. In this episode, Kristin breaks down the offer architecture framework that turns a collection of dusty offers into a cohesive body of work that you become known for. WHAT YOU'LL HEAR Why more offers without clear offer architecture do not compound; they just create more noise.The architecture analogy: why the most powerful offer ecosystems, like the most beautiful buildings, are built around one central concept rather than many competing ideasWhat a signature space actually is, why Kristin recommends building it first, and why most experts underestimate how long it takes to build one at the level it deserves.How intro offers and ascension offers work as entry points and next layers in the ecosystem, and why they are not random additions but strategic expressions of the same method.The Alyssa Nobriga case study: how one signature space, built at the highest possible level and committed to for six years, generated over 20 million in revenue and trained 2,000 coaches.The opposite end of the spectrum: how a brand new consultant with 15 years of experience went from zero architecture to a clean three-phase signature engagement in a single intensive.The ripple effects that become available once offer architecture is in place: premium pricing that holds, strategic partnerships, speaking opportunities, and a sales process that works without pressure. CHAPTER TIMESTAMPS 00:00 The offer hamster wheel 01:00 Welcome to Episode 7 01:30 The architecture analogy 03:00 Method as the hub 04:00 The signature space first 05:30 Why it takes longer than you think 06:00 Intro offers as entry points 07:00 Ascension offers explained 08:30 Scaffolding and adult learning 09:00 The Alyssa case study 11:00 The Advanced Coaching Collective 12:00 The new consultant case study 13:30 No right way to build 14:00 Do you have architecture or a collection 15:00 The ripple effects 16:00 Zero to 34K in under a month 17:30 Speaking and partnership opportunities 18:00 Legacy Builders invitation Ready to build the signature offer you become known for inside of a room of established experts? Learn more about The Category of One Accelerator Here: https://soulfulceo.co/category-of-one  Join the LB Mastermind waitlist here: https://soulfulceo.co/legacy-builders CONNECT WITH KRISTIN Instagram: @kristinconstable Website: www.soulfulceo.co

    A Signature Offer Ecosystem: The Architecture Behind A Coaching Business That Scales

  2. Sep 16

    When Your Tools Become a Liability: The Map vs. the Method

    Most established coaches and consultants assume that having more tools, more certifications, and more resources makes their offer more valuable. It does not. Your clients are not coming to you for more; they are coming to you for less: the clearest, most direct path to the result they want, without having to navigate everything you know to find it. In this episode, Kristin breaks down the two most common tool mistakes that keep experienced experts from building scalable, legacy-level programs, and why your method is the map that makes all of your tools worth something. WHAT YOU'LL HEAR Why the smartest, most credentialed experts are often the ones who get most stuck with this, and why more expertise does not automatically produce more clarityThe difference between having a basket of tools and having a clear map, and why only one of them creates a client experience that actually scalesWhat it looks like when an established expert leads their program with tools instead of a method, and why that approach quietly caps both impact and incomeWhy courses and programs that feel like a collection are not an organizational problem, and what the real fix actually requiresThe TikTok example: why building your entire program around a single tool makes the program obsolete when the tool evolves, and what to build insteadHow to think about your certifications, modalities, and techniques as lenses that serve your method, not as the method itselfWhat becomes available in your offer suite once you have a clear macro method to layer your tools onto TIMESTAMPS 0:00 Your clients want less 1:15 The credential problem 2:30 Welcome to Episode 6 3:00 Tools as liability 4:15 Mistake one: basket not map 6:00 The overstuffed program problem 8:30 Kristin's credential confession 11:00 Basket vs. clear map 12:30 Building the macro method 14:00 Mistake two: leading with tools 16:00 The TikTok example 19:00 Method is the map 21:00 Tools serve the method 22:30 Episode 5 and next steps 23:30 Codify Your Brilliance Workshop Connect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.co This is Episode 6 of the Category of One Playbook Secret Podcast Series. Get instant access to the other 9 episodes in this series here: https://open.spotify.com/show/033ZJTF1bDVfsseBAibPry You know your work is powerful. Now it's time to make it ownable. Get the Codify Your Brilliance workshop HERE.

    When Your Tools Become a Liability: The Map vs. the Method

  3. Sep 3

    IP and Method Extraction: How to Codify Your Expertise

    Most established coaches and consultants assume that having a clear methodology is something you figure out and build. The thing that they don’t realize is that the method is already there. It lives in the way you sequence your work, the lens you bring to every client situation, and the standards you refuse to compromise on.  The gap isn’t that you don’t have a method itself. It’s that you haven’t yet figured out how to make it visible. In this episode, Kristin takes you through how to extract and codify the intuitive wisdom you’ve been sitting on so you can make tangible the unique DNA of your work and speak to how you uniquely take your clients on the journey of transformation they are looking to go on.  WHAT YOU'LL HEAR Why expertise that lives only in your head is the most expensive thing a business can have, and what it is actually costing you in revenue, referrals, and strategic partnershipsThe difference between being a service provider and a thought leader who’s building a body of workWhy codifying your brilliance is not a beginner problem and why it is the exact point where experienced, established experts hit a ceiling they often cannot seeWhy not all methods are linear, and how to codify intuitive, somatic, or complex work without flattening it into a rigid three-step formulaThe litmus test that tells you whether your methodology has enough depth and weight to be taught, licensed, or scaled beyond you CHAPTER TIMESTAMPS 0:00 — Expertise in one head 1:00 — Corporate origin story 2:47 — Welcome to Episode 5 3:20 — The bottleneck problem 5:30 — Strategic partnerships unlocked 7:00 — The Soul Guide story 9:45 — You can't scale what you can't explain 12:00 — The Alyssa case study 16:00 — Magician vs. thought leader 18:30 — Is your work too intuitive? 21:00 — Not all methods are linear 23:30 — Phase one begins 24:00 — Your lenses 26:30 — Your sequence 29:00 — Your standards 31:30 — Your unique DNA recap 33:00 — The Erica case study 36:00 — Where to go from here 38:00 — The Codify Your Brilliance Workshop 40:00 — Episode 6 preview Connect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.co✨ This is Episode 3 of the Category of One Playbook Secret Podcast Series. Get instant access to the other 9 episodes in this series HERE.

    IP and Method Extraction: How to Codify Your Expertise

  4. Aug 12

    How to Trademark Your Body of Work | Berkley Sweetapple

    Most established experts assume trademarking and protecting their work is a someday task, the kind of thing you handle once the business is big enough to need it. The truth is closer to the opposite. In this episode of The Soulful CEO Podcast, Berkley Sweetapple, an intellectual property attorney who helps founders own the work they are known for, joins Kristin Constable to explore how to protect your body of work and why doing it early is what lets you build something that can actually scale with you. Together, they break down what you can trademark, when to do it, and the costly mistakes that put a brand you have poured years into at risk. WHAT YOU'LL HEAR What "owning your body of work" actually means, and why control over your name and your method is what lets a business scale with you instead of getting taken from youWhy a trademark gets denied, and why the name you can protect is often not the one instinct would have chosen, told through Kristin's own Whole Life Leadership refusal and why Soulful CEO went throughA simple test for when to trademark: if you would be genuinely upset to lose a name, that is the one to protect, and almost always earlier than you thinkWhat you can and cannot protect, from your business name to your signature methodology, and the one condition that makes a named method ownable rather than just a phraseWhy legal foundations are less about paperwork and more about the confidence to be visible, raise your rates, and operate as the version of you the business is growing into CHAPTER TIMESTAMPS 0:00 Own Your Work 1:30 What Ownership Means 2:00 Why My Trademark Failed 4:30 TM Versus R 6:00 When To Trademark 9:00 Can You Own A Method 11:00 When It Goes Wrong 15:00 Foundations And Confidence 18:00 Beyond The Trademark 21:00 Your First Step 22:00 AI And Your IP 25:00 Protecting Your Course 29:00 Ways To Work Together 31:00 How Berkley Got Here Connect with Berkley Sweetapple: Instagram: @berkleysweetappleWebsite: berkleysweetapplelaw.comWork with Berkley one-on-one, trademarks, copyright, custom contracts, and VIP days HERE Connect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.co Want more conversations like this in real-time? Join KNOWN— Kristin’s free community where established experts turn mastery into method and build businesses that scale their impact & make them millions. https://soulfulceo.co/known

    How to Trademark Your Body of Work | Berkley Sweetapple

  5. Jul 22

    Stories That Sell | Ryan Ouwehand

    Most experts assume compelling storytelling means being clever, dramatic, or reinventing their message until it finally sounds impressive. The opposite tends to be true. In this episode of The Soulful CEO Podcast, Ryan Ouwehand, a sales strategist and brand storyteller who works at the intersection of story and selling, joins Kristin Constable to explore how simple, well-told stories position you as the obvious choice in your category. Together they break down how to build a story your ideal client sees themselves in, why the most ownable brands repeat one clear idea for years, and how to tell it in the small moments that actually move people to buy. What You'll Hear What to do when you know your work is exceptional but still can't explain why it works, and the structure that makes it legible to a buyerWhy "there are a lot of people doing what I do" is a surface reading, and where the ownable story is hiding in a category that looks crowdedThe reason your credentials aren't moving people the way they should, and what to lead with so the right buyer recognizes herself in the first lineWhy the boredom you feel with your own message is the signal to stay with it, and what reinvention quietly costs you every time you reach for a new angle Chapters 0:00 Strip Away The Glamour1:27 Sales Meets Storytelling3:49 Story Is A Method9:03 Why Boring Businesses Win9:53 Finding The Hidden Story14:15 Dream Or Stakes17:24 The iPod Lesson19:14 Your Client Is Hero23:12 When Boredom Means Working28:14 Ask Your Best Clients Connect with Ryan: Instagram: https://www.instagram.com/outcomesnotideas/ Website: https://www.outcomesnotideas.com/  Connect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.co This is Episode 4 of the Category of One Playbook Secret Podcast Series. Get instant access to the other 9 episodes in this series: https://soulfulceo.co/co1-playbook-secret-podcast  Want more conversations like this in real-time? Join KNOWN— Kristin’s free community where established experts turn mastery into method and build businesses that scale their impact & make them millions. https://soulfulceo.co/known

    Stories That Sell | Ryan Ouwehand

  6. Jul 8

    How to Make Impact a Revenue Stream with Tasneem Damji

    Most established experts assume that building real impact into their business means giving work away for free, or waiting until they are wealthy enough to fund a cause on the side. This conversation busts that belief with a real-time case study. In this episode of The Soulful CEO Podcast, Tasneem Damji, an academic career coach who built a model serving both paying families in North America and women in the Global South, joins Kristin Constable to explore how purpose can become its own revenue stream rather than a cost you quietly subsidize. Together, they break down the win-win-win structure Tasneem created, where clients pay, donors contribute, and women who could never otherwise access her support receive it, while she earns her full rate for every hour of the work. WHAT YOU'LL HEAR Why Tasneem deliberately parked her impact work for nearly two yearsHow taking the money pressure off a part-time coaching role was the exact thing that let her see it as the center of her business rather than side incomeThe win-win-win structure in practice, where a paying client funds one price, a donor funds the same price for a woman in the Global South, and Tasneem is paid her full rate either wayWhy framing the mission as a revenue arm rather than charity turned nearly everyone in her network into an aligned potential client or donorThe Dream Out Loud moment that moved a vague someday into a named $20,000 goal, and the $2,500 that arrived before she had a plan for how 0:00 The Two Worlds 1:00 Meet Tasneem 2:40 The Global South Work 4:00 Stability First 6:20 The Parking Lot 9:50 Dream Out Loud 11:20 Foundation Before Purpose 13:40 The First Donations 16:45 The Social Enterprise Model 19:10 Everyone Becomes Aligned 21:00 Mariam's Story 23:30 Two Layers Of Support 26:00 Category Of One 29:30 The Lived Experience 32:30 How To Get Involved Connect with Tasneem: Instagram: @tasneemdamjicoachingLinkedIn: https://linkedin.com/in/tasneemdamjiSupport the work (donations): https://donorbox.org/coachingforwomen                                                                         Connect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.co Want more conversations like this in real-time? Join KNOWN— Kristin’s free community where established experts turn mastery into method and build businesses that scale their impact & make them millions.

    How to Make Impact a Revenue Stream with Tasneem Damji

  7. Jun 24

    The Paid Ads Strategy That Scales Coaches To $100K Months w/ Marie Nyman

    Marie Nyman is a paid ads strategist and mentor who helps coaches and online business owners create scalable sales systems using paid advertising. Her clients across multiple industries have achieved up to 10x return on ad spend, added multi-five figures to their monthly revenue, and built evergreen funnels that consistently bring in ideal clients without relying solely on organic content.  In today’s episode, Marie joins me to break down why some coaches and consultants scale to $50K, $80K, and even $100K months while others stay stuck despite posting consistently and delivering incredible client results. Marie shares a real “ad horror story” and explores why so many entrepreneurs waste money on ads that bring in low-quality leads who never convert. Marie explains the biggest mistakes people make with lead campaigns, why freebie funnels often fail, and the two major factors that can completely derail results. We also dive into the difference between warm and cold audiences, and the importance of offer positioning. Marie also shares why low-ticket offers often outperform free offers when it comes to attracting buyers instead of freebie seekers. Marie also shares her thoughts on AI-generated copy, why so many ads feel generic and disconnected, and how business owners can use AI strategically without losing their authentic voice. Join us today as we dive into ad strategy for coaches, low-ticket funnels, audience targeting, cold traffic conversion, organic vs. paid growth, retargeting ads, offer positioning, AI in marketing, long-term business scaling, and much more. Connect with Marie Nyman: Instagram: @marienymanofficialJoin Amplify: Marie's ads mastermindConnect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.co Want more conversations like this in real-time? Join KNOWN— Kristin’s free community for ambitious Soulful CEO’s who are building legacy-level businesses. It’s where we go deeper into the strategies, mindset shifts, and identity work it takes to create a body of work and business that you become known for.

    The Paid Ads Strategy That Scales Coaches To $100K Months w/ Marie Nyman

  8. Jun 10

    Carving Out Your Category of One

    Most positioning advice tells you to get creative. Invent something new. Stand out. Be memorable. But that's not actually how a Category of One gets built, and chasing that approach is why so many experts end up with a brand that feels like a production vs an authentic expression of who they are at what they stand for. In this episode, Kristin reframes the entire process. Carving out your Category of One isn't a creation exercise. It’s a four-part excavation process that allows experts to stop competing and play an entirely different game altogether. WHAT YOU'LL HEAR Why the fastest-growing coaches and consultants are going narrow and what the data behind that shift actually signalsThe four excavation points that reveal where your category already livesWhy trying to be the best in your space is a race to the bottomHow to bring the breadth of what you do to your Category of One TIMESTAMPS  0:00 — Why fastest-growing coaches are going narrow  1:00 — This is an excavation, not a creation  1:45 — The Michelangelo/David analogy  2:45 — What you're looking for: the 4 excavation points  4:00 — "Is this too much?" the multi-passionate client story  5:00 — What your Category of One actually is (and what it isn't)  5:45 — Red Ocean vs. Blue Ocean strategy  7:00 — You don't need gimmicks, the bikini business coach story  9:00 — The gap between what's natural to you and hard for everyone else  10:00 — The referral flywheel: how specialization creates inbound  13:00 — The data: why the era of the generalist is ending  15:30 — What's coming in Episode 4  16:00 — Legacy Builders: the strategic partnership behind this series Connect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.co ✨ This is Episode 3 of the Category of One Playbook Secret Podcast Series. Get instant access to the other 9 episodes in this series HERE.

    Carving Out Your Category of One
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Your expertise is worth millions, but only if it's not trapped inside your head. The Soulful CEO Podcast gives established coaches, consultants, and industry experts the strategy and frameworks to codify their brilliance and create legacy-level businesses around a body of work that they become known for. Each week, host Kristin Constable brings you real strategy sessions where she breaks down her proven methodologies, conversations with guest experts on sales, marketing, leadership, and IP, and live coaching demos where you get to see the impact of this work in action. Hosted by Kristin Constable — the behind-the-scenes strategist for billion-dollar brands and the one industry-leading experts hire to codify their brilliance. Her clients have generated over $20M from a single offer. Now she's showing you how.

Information

  • Creator
    Kristin Constable
  • Years Active
    2024 - 2026
  • Episodes
    51
  • Rating
    Clean
  • Copyright
    © All rights reserved.
  • Show Website
    Soulful CEO Podcast

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