TALK by Time to Watches

Time to Watches
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TALK by Time to Watches is where the watch industry takes a moment to slow down and speak openly. Recorded at the heart of the exhibition, each episode brings together founders, independents, executives, creators, and experts for conversations that go beyond the surface — human, honest and genuinely insightful. We talk business, but with depth: the decisions that matter, the doubts behind the strategies, the challenges brands face, the risks they take, the lessons learned, and the vision they’re building for tomorrow. Just real people sharing real experiences — the kind you rarely hear on stage or in press releases. If you want to understand not only how the industry moves, but why it moves — and the people who make it happen — this is the place to listen. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  1. WHITE STAR WATCH – Brand Revival, Historical Models and First Public Presentation [ENG]

    JAN 9

    WHITE STAR WATCH – Brand Revival, Historical Models and First Public Presentation [ENG]

    🎙️ White Star Watch – Brand Revival, Historical Models and First Public Presentation Guest: Cédric Pierre Berruex – White Star WatchHosted by: Alon Ben Joseph & Rob Nudds – The Real Time ShowRecorded at: Time to Watches 2025 – Villa Sarasin – GenevaMain partner: STISS (www.stiss.ch) This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch). Recorded at Time to Watches 2025 in Geneva, Alon Ben Joseph & Rob Nudds welcome Cédric Pierre Berruex from White Star Watch for a conversation about the brand’s history, its revival and the watches presented at the event. During the discussion, Cédric explains that White Star Watch was originally founded in 1895 by Henry Wise and remained a family-run company for four generations until the end of the 1970s, when production stopped due to the quartz crisis. He explains that he took over the brand two years ago after spending around thirty years in the watch industry, including experience with Swatch Group and Richemont. The conversation covers White Star Watch’s first public exhibition at Time to Watches, the feedback received from visitors, and the brand’s objectives in terms of visibility, distribution, partnerships and future development. Cédric presents the brand’s approach of revisiting historical models from the 20th century, starting with designs inspired by the early 1950s. He describes several models shown at the event, including a graphic model with seven complications, a neo-gothic moonphase model, and a unigraphic model featuring luminous star details. The episode also includes discussion of movement development, finishing choices, price positioning, and the importance of seeing the watches in person. 🎧 Duration: 13 min💬 Language: English📢 Presented by: STISS (www.stiss.ch) – main partner of the Time to Watches Podcasts Hosted on Ausha. See ausha.co/privacy-policy for more information.

    14 min
  2. TSAR BOMBA – Interchangeable Design, Collections and Market Expansion [ENG]

    JAN 9

    TSAR BOMBA – Interchangeable Design, Collections and Market Expansion [ENG]

    🎙️ Tsar Bomba – Interchangeable Design, Collections and Market Expansion Guests: Mark & Paul – Tsar BombaHosted by: Alon Ben Joseph & Rob Nudds – The Real Time ShowRecorded at: Time to Watches 2025 – Villa Sarasin – GenevaMain partner: STISS (www.stiss.ch) This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch). Recorded live at Time to Watches 2025 in Geneva, Rob Nudds and Alon Ben Joseph welcome Mark and Paul from Tsar Bomba for a conversation focused on the brand’s collections, interchangeable watch system and international development. During the discussion, the guests present the Atomic collection and explain the brand’s interchangeable concept, which allows users to change bezels, straps, crowns and buckles. They describe how the system works, including water resistance, crown mechanism and ease of use. The conversation covers Tsar Bomba’s different collections, including Elemental, Atomic, Neutron, Reactor and Dark Matter, as well as the brand’s price positioning and movement choices. Mark and Paul explain the introduction of the Dark Matter collection and the launch timing. They also discuss Tsar Bomba’s distribution strategy, with references to the Caribbean, travel retail, Mexico and Latin America. The episode includes discussion of monobrand boutique development, market entry strategy and brand visibility. The conversation touches on brand ambassadorship, novelties presented at Time to Watches 2025, including ceramic and carbon fibre editions, and the role of industry events in meeting retailers, distributors and collectors. 🎧 Duration: 18 min💬 Language: English📢 Presented by: STISS (www.stiss.ch) – main partner of the Time to Watches Podcasts Hosted on Ausha. See ausha.co/privacy-policy for more information.

    18 min
  3. SYDEL & SYDEL – Retail Perspective, Independent Brands and Industry Events [ENG]

    JAN 9

    SYDEL & SYDEL – Retail Perspective, Independent Brands and Industry Events [ENG]

    🎙️ Sydel & Sydel – Retail Perspective, Independent Brands and Industry Events Guest: Jonathan Sydel – Sydel & SydelHosted by: Alon Ben Joseph & Rob Nudds – The Real Time ShowRecorded at: Time to Watches 2025 – Villa Sarasin – GenevaMain partner: STISS (www.stiss.ch) This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch). Recorded live at Time to Watches 2025 in Geneva, Alon Ben Joseph & Rob Nudds welcome Jonathan Sydel from Sydel & Sydel, a family-owned and family-run jewelry and watch retailer based in Chicago, USA. During the discussion, Jonathan presents the structure of the family business, explaining that he and his sister run the company, with a division between watches and jewelry, and that all jewelry is produced in-house in Chicago. He shares his approach to watch retail, focusing on independent manufacturers across different price segments. The conversation covers Jonathan’s experience at Time to Watches, his view on the importance of attending industry events in person, and the value of face-to-face meetings with brands, collectors and industry peers. He discusses how such events allow retailers to assess the overall pulse of the watch industry and identify new brands and projects. Jonathan also shares his perspective on brand selection, long-term relationship building, and the role of patience in developing independent watch brands within a retail environment. 🎧 Duration: 10 min💬 Language: English📢 Presented by: STISS (www.stiss.ch) – main partner of the Time to Watches Podcasts Hosted on Ausha. See ausha.co/privacy-policy for more information.

    11 min
  4. PRAGMA – Case Construction, Transparency and Independent Watchmaking [ENG]

    JAN 9

    PRAGMA – Case Construction, Transparency and Independent Watchmaking [ENG]

    🎙️ Pragma – Case Construction, Transparency and Independent Watchmaking Guest: Christophe Wegener – Pragma WatchesHosted by: Alon Ben Joseph & Rob Nudds – The Real Time ShowRecorded at: Time to Watches 2025 – Villa Sarasin – GenevaMain partner: STISS (www.stiss.ch) This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch). Recorded at Time to Watches 2025 in Geneva, Alon Ben Joseph & Rob Nudds welcome Christophe Wegener from Pragma Watches for a conversation focused on the brand’s first collection and its approach to independent watchmaking. During the discussion, Christophe explains that Pragma is a young brand founded with his partner Kai, combining watchmaking and design. He outlines the brand’s core values, including full traceability and transparency, 100% Swiss Made production, and the use of recycled materials such as solar-refined steel and recycled titanium. The conversation covers the multi-component case construction, the dial layout with disc-based seconds and date display, movement finishing, materials used, pricing, and possible future developments. The episode also touches on Pragma’s presence at Time to Watches, its objectives in meeting retailers, press and collectors, and the importance of presenting the brand directly to the public. 🎧 Duration: 13 min💬 Language: English📢 Presented by: STISS (www.stiss.ch) – main partner of the Time to Watches Podcasts Hosted on Ausha. See ausha.co/privacy-policy for more information.

    14 min
  5. POINT TEC – Zeppelin, Bauhaus and Ruhla: Three Brands, One Family Company [ENG]

    JAN 9

    POINT TEC – Zeppelin, Bauhaus and Ruhla: Three Brands, One Family Company [ENG]

    🎙️ Point Tec – Zeppelin, Bauhaus and Ruhla: Three Brands, One Family Company Guest: Nathalie Birk – Point TecHosted by: Alon Ben Joseph & Rob Nudds – The Real Time ShowRecorded at: Time to Watches 2025 – Villa Sarasin – GenevaMain partner: STISS (www.stiss.ch) This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch). Recorded at Time to Watches 2025 in Geneva, Rob Nudds and Alon Ben Joseph welcome Nathalie Birk from Point Tec for a conversation about the company’s three brands: Zeppelin, Bauhaus and Ruhla. During the discussion, Nathalie explains how Zeppelin was launched in 2002, how the company later took over a production facility in Ruhla, and how the Bauhaus brand was developed following the acquisition of a Bauhaus-designed building. She also explains the revival of the Ruhla brand and how all three brands are managed by the same family-owned company, with headquarters in Munich and production and after-sales based in Ruhla. The conversation also covers the design identity of each brand, their price positioning, the movements used, and the novelties presented at Time to Watches 2025. Nathalie discusses the company’s distribution focus in Europe and the role of Time to Watches in supporting international development. 🎧 Duration: 14 min💬 Language: English📢 Presented by: STISS (www.stiss.ch) – main partner of the Time to Watches Podcasts Hosted on Ausha. See ausha.co/privacy-policy for more information.

    14 min
  6. Paulin & AnOrdain – Enamelling, Design Collaboration and Independent Watchmaking [ENG]

    JAN 9

    Paulin & AnOrdain – Enamelling, Design Collaboration and Independent Watchmaking [ENG]

    🎙️ Paulin & AnOrdain – Enamelling, Design Collaboration and Independent Watchmaking Guests: Lewis Heath – AnOrdainLucy Kapetanovic – PaulinHosted by: Alon Ben Joseph & Rob Nudds – The Real Time ShowRecorded at: Time to Watches 2025 – Villa Sarasin – GenevaMain partner: STISS (www.stiss.ch) This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch). Recorded live at Time to Watches 2025 in Geneva, Alon Ben Joseph & Rob Nudds welcome Lewis Heath from AnOrdain and Lucy Kapetanovic from Paulin for a joint conversation about their shared structure and independent watchmaking approach. During the discussion, Lewis explains that Paulin became a sister brand to AnOrdain and that both brands share the same building, design team, watchmakers and customer care in Glasgow. He describes AnOrdain’s focus on enamelling and the techniques used in production. Lucy explains her role at Paulin and describes the brand’s product range, pricing and distribution approach. The conversation also touches on studio visits, retail presence and participation in international events. 🎧 Duration: 23 min💬 Language: English📢 Presented by: STISS (www.stiss.ch) – main partner of the Time to Watches Podcasts Hosted on Ausha. See ausha.co/privacy-policy for more information.

    23 min
  7. MILUS – Snow Star Collection, Military History and Brand Evolution [ENG]

    JAN 8

    MILUS – Snow Star Collection, Military History and Brand Evolution [ENG]

    🎙️ Milus – Snow Star Collection, Military History and Brand Evolution Guest: Katia Tissot – MilusHosted by: Alon Ben Joseph & Rob Nudds – The Real Time ShowRecorded at: Time to Watches 2025 – Villa Sarasin – GenevaMain partner: STISS (www.stiss.ch) This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch). Recorded live at Time to Watches 2025 in Geneva, Alon Ben Joseph & Rob Nudds welcome Katia Tissot from Milus for a conversation focused on the Snow Star collection, the brand’s history and its current development. During the discussion, Katia presents the Snow Star collection and explains that it is inspired by a life bartering kit procured by the American Army for pilots during the Pacific War in the 1940s. She describes how the original kit included a Milus watch and several gold items intended to be used for bartering in case of a forced landing. Katia explains that Milus only became aware of this historical use in the 1980s, when documents were declassified and remaining kits were auctioned. She notes that the watch was considered valuable enough to be exchanged for essential goods. The episode covers the Midway Special Editions of the Snow Star collection, which include the watch and a Swiss-made knife produced by Suiza. Katia explains the reference to the Battle of Midway and describes the contents and format of the kits. Katia also retraces the history of Milus, founded in 1919 by the Junod family in Biel/Bienne, its development over several generations, and later ownership changes. She explains that the brand returned to Swiss ownership in 2017, which led to a review of the archives and the development of historically inspired collections. The conversation also addresses Milus’ distribution approach, including e-commerce and retail presence, with references to markets such as the United States, Germany, France, Italy, India and Asia. Katia mentions additional collections, including the Archimèdes diver line, as well as ongoing development of future models. 🎧 Duration: 14 min💬 Language: English📢 Presented by: STISS (www.stiss.ch) – main partner of the Time to Watches Podcasts Hosted on Ausha. See ausha.co/privacy-policy for more information.

    14 min
  8. GENIUS WATCHES – Design Disruption, Accessibility and a New Creative Path [ENG]

    JAN 8

    GENIUS WATCHES – Design Disruption, Accessibility and a New Creative Path [ENG]

    🎙️ Genius Watches – Design Disruption, Accessibility and a New Creative Path Guest: Pascal Michel – Genius WatchesHosted by: Alon Ben Joseph & Rob Nudds – The Real Time ShowRecorded at: Time to Watches 2025 – Villa Sarasin – GenevaMain partner: STISS (www.stiss.ch) This episode, produced by Time to Watches and The Real Time Show, is brought to you by STISS (www.stiss.ch). Recorded live at Time to Watches 2025 in Geneva, Rob Nudds and Alon Ben Joseph welcome Pascal Michel from Genius Watches for an open and enthusiastic conversation about design, accessibility and the ambition to build a new kind of watch brand. During the discussion, Pascal explains the origins of Genius Watches and the brand’s desire to take an international path from the outset. He shares the vision behind creating unisex watches available in two sizes, combining accessibility, bold design and a wide range of colours, while keeping prices within an approachable range. The conversation explores Genius Watches’ disruptive design approach, including the development of an asymmetrical case inspired by iconic watch design references. Pascal explains how the brand embraces quartz and automatic movements, highlighting the advantages of quartz in terms of thinness, durability and long battery life, while addressing both men’s and women’s expectations in the watch market. A significant part of the exchange focuses on the use of lab-grown diamonds, chosen for ethical, ecological and creative reasons. Pascal discusses how this choice allows greater design freedom while maintaining affordability, particularly for watches aimed at female collectors. The episode also touches on the brand’s digital strategy, its presence on social media platforms, and the importance of combining online visibility with physical retail partnerships. Pascal reflects on the role of Time to Watches as a key platform for meeting retailers, distributors, journalists and collectors, and for supporting the brand’s international expansion. A lively and insightful conversation about creative freedom, disruptive design, accessibility and the balance between digital growth and human connection in contemporary watchmaking. 🎧 Duration: 17 min💬 Language: English📢 Presented by: STISS (www.stiss.ch) – main partner of the Time to Watches Podcasts Hosted on Ausha. See ausha.co/privacy-policy for more information.

    17 min
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About

TALK by Time to Watches is where the watch industry takes a moment to slow down and speak openly. Recorded at the heart of the exhibition, each episode brings together founders, independents, executives, creators, and experts for conversations that go beyond the surface — human, honest and genuinely insightful. We talk business, but with depth: the decisions that matter, the doubts behind the strategies, the challenges brands face, the risks they take, the lessons learned, and the vision they’re building for tomorrow. Just real people sharing real experiences — the kind you rarely hear on stage or in press releases. If you want to understand not only how the industry moves, but why it moves — and the people who make it happen — this is the place to listen. Hosted on Ausha. See ausha.co/privacy-policy for more information.

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